Publication Search

Abstract Beam Stacking is an educational game tool that facilitates playing while learning. So this game makes it easier for children in the learning process. Analysis of biomechanical ergonomics and work psychology on building block educational game tools includes selecting the size and shape of blocks that are suitable for children, not dangerous for children, and playing methods that are able to improve children's fine motor skills, with narrative qualitative research, based on the results of observations of educational game tools. Beam Stacking; played by BKB PAUD An-Nur children. The body movements produced in playing with building blocks are dynamic movements, in the playing environment sitting on the floor with a mat and statistical movements, in the playing environment sitting in a chair with the game tools on the table. Where the moving fingers, wrists, hands, head and back can train the movement skills of both hands, hand-eye coordination, and improve children's physical and mental performance in learning activities at BKB PAUD An-Nur. Supervision and in-depth direction from the teacher when children play is the prevention of injuries when playing with Beam Stacking. Keywords: Beam Stacking, Biomechanics, Ergonomics, Work Psychology Abstrak Balok Susun adalah salah satu alat permainan edukatif yang memfasilitasi bermain sambil belajar.. Sehingga permainan ini memberi kemudahan kepada anak dalam proses pembelajaran. Analisis ergonomi biomekanik dan psikologi kerja pada alat permainan edukatif balok susun meliputi pemilihan ukuran dan bentuk balok yang sesuai untuk anak, tidak berbahaya bagi anak, dan metode bermain yang mampu meningkatkan kemampuan motrik halus anak, dengan penelitian kualitatif naratif, didasari hasil observasi alat permainan edukatif balok susun yang dimainkan oleh anak-anak BKB PAUD An- Nur. Gerak tubuh yang dihasilkan dalam bermain balok susun adalah gerak dinamis, pada lingkungan bermain duduk dilantai dengan alas tikar dan gerak statis, pada lingkungan bermain duduk dikursi dengan alat permainan diatas meja. Dimana jari-jari tangan, pergelangan tangan, tangan, kepala, dan punggung, yang bergerak dapat melatih keterampilan gerak kedua tangan, koordinasi indera mata dengan tangan, dan meningkatkan kinerja fisik dan mental anak dalam aktivitas pembelajaran di BKB PAUD An-Nur. Pengawasan serta pengarahan yang mendalam dari guru saat anak bermain, merupakan pencegahan cidera permainan balok susun. Kata Kunci : Balok Susun, Biomekanik, Ergonomi, Psikologi Kerja

Indonesia, as an archipelagic nation with a vast marine territory, possesses significant coral reef ecosystems, including those in Bengkulu. However, the condition of coral reefs in Bengkulu has suffered damage due to human activities and natural factors. The Bengkulu Provincial Government issued Regional Regulation Number 5 of 2019 concerning the Management of Coastal Areas and Small Islands as a protective measure, but the effectiveness of its implementation has not been optimal. This research aims to analyze the implementation of this Regional Regulation in the protection of coral reefs in Bengkulu waters and to identify the challenges faced. Employing a normative legal research method with a literature study, this research examines laws and regulations, scientific literature, and related news. The research results indicate that the Regional Regulation has been implemented through various programs such as coral reef restoration, marine debris management, and socialization. However, its effectiveness is hampered by a lack of public awareness, weak supervision, and insufficient control over tourism activities. Further efforts are needed to increase public awareness, strengthen supervision, and manage tourism activities sustainably to achieve effective coral reef protection in Bengkulu.

Bandung Village has strong economic potential through the development of local handicraft business units and Village-Owned Enterprises (BUMDes), but in its financial management the village experienced a decline in Village Original Revenue (PADes) from IDR 100 million in 2023 to IDR 93 million in 2024. The decline in PADes is an important indicator that reflects possible inefficiencies or weaknesses in aspects of governance, particularly accountability. This paper aims to capture an evaluation of the accountability of the use of APBDes in Bandung Village, Banjar Sub-district, Pandeglang Regency in managing its budget. With a focus on its impact on the effectiveness of community empowerment. The research method used is a qualitative method with a case study approach. The research was conducted in Bandung Village, Banjar Sub-district, Pandeglang Regency, Banten Province. Data was collected through interviews, observations, literature studies, and documentation using Policy Evaluation theory and Accountability theory. The results showed that from the analysis using evaluation theory, there were indicators that had not been met, namely adequacy and equity due to limited resources, namely funds provided by the central government. However, the analysis using accountability theory has fulfilled all indicators due to the strong commitment of the village government to advance the village. This accountability can be seen through reports on each program outcome and evidence of content uploaded on social media such as TikTok and Instagram.

This research uses a qualitative method to examine the influence of emotional copywriting on user engagement in algorithm-curated social media platforms such as Instagram Reels and TikTok’s For You Page (FYP). The increasing consumption of short-form, personalized content driven by user behavior highlights the need for more targeted communication strategies. Emotional copywriting—writing that emphasizes affective elements such as empathy, joy, fear, or nostalgia—is considered effective in creating emotional bonds between content creators and audiences, thus encouraging interactions like likes, comments, and shares. This study was conducted through content analysis of 25 viral videos with high engagement, along with in-depth interviews with five active content creators. The findings reveal that using emotionally resonant phrases aligned with users’ social values and experiences significantly boosts content performance within algorithmic systems. Emotionally charged content tends to receive broader exposure as algorithms prioritize highly interactive posts. Therefore, emotional copywriting is not only a creative strategy but also an effective tactic for optimizing content visibility in the age of social media algorithms.   Keywords: , , , , , Reels, ,  social platforms.

This study uses a qualitative method to explore how social media listening, combined with a machine learning approach, can be utilized to predict consumer trends in modern marketing strategies. In today’s digital era, social media serves as a rich data source for capturing consumer preferences, needs, and behaviors in real time. With machine learning algorithms such as natural language processing (NLP) and sentiment analysis, data from platforms like Twitter, Instagram, and TikTok can be processed to identify patterns that indicate market trends. This approach not only enables companies to respond quickly to consumer dynamics but also allows them to craft more targeted and data-driven marketing strategies. This study examines five major brands that implement social media listening as part of their digital strategy by observing consumer conversations, dominant emotions, and viral issues. The findings show that the integration of social media listening and machine learning can serve as an effective predictive tool in developing adaptive and contextual marketing campaigns.

This study aims to determine the effect of brand awareness, brand image, electronic word of mouth (e-WOM), and brand trust on purchase intention on halal bodycare in social commerce TikTok. The method used in this study is quantitative through a questionnaire with a six-point Likert scale. This study uses SEM (Structural Equation Model) AMOS and SPSS in processing data with 252 respondent samples. The characteristics of the sample for this study are people who live in the Jakarta area, have an interest in buying halal bodycare products and are over or equal to 17 years old. The results of the study show that brand awareness has a positive and significant effect on brand image, brand awareness has a positive and significant effect on e-WOM, brand awareness has a positive and significant effect on brand trust, brand image has a positive and significant effect on purchase intention, e-WOM has no effect on purchase intention, and brand trust has a positive and significant effect on purchase intention.

This research aims to find out: (1) What strategies do teachers use in implementing offline learning at RA Ahsanil Hasna (2) What strategies do teachers use in implementing offline learning at RA Ahsanil Hasna (3) Why are these strategies used in implementing offline learning at RA Ahsanil Hasna. This research is qualitative research using a phenomenological approach, with research subjects: School Principals, Teachers and Students. In collecting data, researchers used interview, observation and documentation methods. The research results can be concluded: (1) The strategy used during the pandemic at RA Ahsanil Hasna was, expository strategy, where in this strategy, the teacher was the main source and provider of information. (2) Implementation of learning using the shift method is divided into 2 learning waves. This was obtained based on interviews with school principals and teachers at RA Ahsanil Hasna (3) The use of the shift method in offline learning activities at RA Ahsanil Hasna is more effective than learning via Whatsapp .  

This study examines the role of technology in the transformation of Siri' na Pacce cultural values among the Z generation in Makassar City. The values of Siri' (shame) and Pacce (pain) are deeply rooted philosophical foundations in Bugis-Makassar society, but face relevance challenges in the digital era. Through a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation, this study analyzes how digital media such as Instagram, YouTube, and TikTok act as a means of transmitting traditional cultural values. The results show that technology facilitates the dissemination of Siri' na Pacce values in a broader and more engaging way for generation Z, while transforming cultural understanding from what was previously perceived as a culture of violence to civilized values. This research concludes that there is a need for synergy between digital technology, family and educational institutions to ensure that Generation Z does not only know the value of Siri' na Pacce superficially, but is able to internalize and implement it in daily life according to the context of the times.

The advancement of the digital era has provided a significant platform for shopping. In this context, factors such as live streaming, content marketing, and customer trust play a crucial role in influencing consumers’ purchasing decisions on TikTok social commerce. This study aims to examine the impact of live streaming, content marketing, and customer trust on the purchasing decisions of Generation Z users of TikTok’s social commerce at the Faculty of Economics and Business, University of Lampung. With the rapid growth of social media-based e- commerce, these factors have become critical in determining consumer purchasing decisions. Data was collected through a questionnaire designed using Google Forms and distributed to 115 respondents using a non-probability sampling method and purposive sampling technique. Data analysis was performed using SPSS version 26. The analytical methods used included multiple linear regression and hypothesis testing through t-tests and F-tests. The results of the study show that all three independent variables, namely live streaming, content marketing, and customer trust, have a positive and significant impact on purchasing decisions. These findings suggest that marketing strategies based on live streaming, engaging content, and efforts to build consumer trust can enhance purchasing decisions in social commerce.

The rapid growth of social media platforms, particularly TikTok and Instagram, has exposed students to various types of content—both constructive and harmful. Negative content such as toxic comments, body shaming, false self-image, and hate speech can pose serious risks to students’ mental health. This study aims to explore the psychological impact of such exposure among junior and senior high school students using a literature review approach. The method involved a systematic analysis of relevant academic publications from the past five years (2020–2025), focusing on the effects of negative digital content on students’ mental well-being. The findings indicate that frequent exposure to toxic comments, body shaming, unrealistic portrayals, and cyberbullying correlates with increased anxiety, depression, low self-esteem, and sleep disturbances. These outcomes emphasize the need for improved digital literacy, stronger parental and educational supervision, and preventative strategies in schools to support students in navigating social media responsibly. This study is expected to provide a theoretical foundation and practical considerations for future educational and psychosocial policies addressing the mental health impacts of social media on adolescents.

The rapid development of technology has led to increased use of the internet. Nowadays, almost the entire population of Indonesia uses the internet for online shopping. Through e-commerce, consumers can order products. This research was conducted to test the effect of Free Shipping, cash on delivery and customer reviews on e-commerce Shoppe purchase decisions on Uika Bogor Islamic Economics Students. This study uses quantitative research methods. The population in this study is a student of Islamic Economics UIKA Bogor with a sample of 105 people. Data collection techniques through observation, interviews and questionnaires, data analysis techniques used are multiple linear regression analysis. This study uses the SPSS 26.0 program. The results of hypothesis testing obtained Value t count Free Shipping (2.167) > t table (1.983), t count cash on delivery (2.871) > t table (1.983) and t count customer review (2.787) > t table (1.983) with significant level < 0.05. Thus H_1, H_2 and H_3 are accepted. Simultaneous testing results (test F), obtained the value of F count (16.918) > F table (2.69) with a significant level of 0.000 < 0.05. The results of this study can be concluded that free shipping, cash on delivery and customer reviews affect the decision to purchase online at e-commerce Shopee Islamic Economics Students UIKA Bogor.

Digital transformation has reconstructed the marketing landscape, presenting TikTok as a narrative and affective space in shaping consumption decisions. This study investigates the interaction between Storytelling Marketing (STM), Electronic Word of Mouth (e-WOM), and Fear of Missing Out (FOMO) in mediating One Piece comic purchase intention. With a PLS-SEM approach to 385 respondents, it was found that STM and e-WOM not only have a direct impact on purchasing decisions, but also form a psychological resonance in the form of FOMO which strengthens consumptive urges. TikTok in this case is not just a medium, but an affective field where perceptions, emotions, and social impulses intertwine, blurring the line between narrative and economic decisions. This finding confirms the role of content strategy as a construction of meaning that activates symbolic ownership through collective emotional urgency.

The development of information technology in this modern era means that people increasingly need things in life, especially with the increasing prevalence of mobile phone technology and other smart phones which are widely distributed in society. This technology makes everything more efficient and easier. Protection of children's data on social media, especially on the social media platform TikTok, is an issue that is increasingly occurring in the digital modernization realm. With the rapid growth of children's users who are increasingly connected to various online platforms, although TikTok provides space for expression and creativity, on the one hand, TikTok also presents various risks related to the collection and misuse of children's personal data. The data collected on this platform, which will include information such as location, content data preferences, and social interactions, will ultimately be used for advertising purposes and can even be misused by irresponsible parties spread across the Tiktok platform. This article aims to explore aspects of protecting children's personal data on TikTok, as well as including the policies implemented by TikTok and the government.

This research is to analyze the Marketing Strategy of Pempek Cik Rita, using Strenghts, Weeknesses, Opportunity, Threads (SWOT) Analysis. Data collection techniques using interviews and field observations. The results of this study suggest that Pempek Cik Rita can optimize its business strategy by utilizing its strengths to face various opportunities and challenges. By expanding the market outside the city and establishing partnerships with catering parties in Bandar Lampung, the company can expand its reach and attract more customers. To overcome weaknesses, Pempek Cik Rita can increase visibility through social media such as GoFood, Instagram, and TikTok, as well as product diversification by adding vegan pempek variants to follow the healthy food trend. To deal with threats, the company can establish stronger cooperation with mackerel suppliers to ensure the supply of quality raw materials and develop diverse pempek variants to compete in a tight market.

As one of the leading beauty influencers in Indonesia, Tasya Farasya has a big influence on her followers' purchasing decisions. This study discusses the communication strategies used by Tasya Farasya in building consumer trust through beauty product reviews on TikTok. Consumer trust in her reviews is a major factor in the effectiveness of marketing strategies involving her. Therefore, this study aims to understand how Tasya Farasya constructs convincing communication and builds credibility in the eyes of her audience. This study uses a qualitative approach with a phenomenological method. Data were collected through observation of product review content on TikTok and analysis of interactions in the comments column. In addition, interviews with several of her followers were conducted to determine their perceptions of communication style and the level of trust in the reviews given. The results of the study show that the communication strategies used include relaxed and easy-to-understand language, enthusiastic expressions and honesty in providing product reviews, both in the form of recommendations and criticism. In addition, the use of attractive visual elements and active interaction with followers through comments and response videos, Tasya Farasya has succeeded in building trust among her followers.

This study explores the social and psychological dynamics of the collective expression of the Indonesian youth through the hashtag #KaburAjaDulu on TikTok social media, which reflects their concerns about inequality in access to work and lack of opportunities for self-development. This study uses qualitative methodology and a virtual ethnography approach to analyze data, covering social interactions and meaning construction in virtual communities. Primary data sources involve real-time monitoring using tools such as Brand24, which captures the frequency and sentiment of posts. Secondary data sources are obtained from literature related to labor migration, digital expression, and network society theory. Data collection techniques combine passive online observation and thematic classification, while data analysis is carried out through content analysis to identify dominant discourse patterns and sentiments. Data validity is tested using source triangulation, comparing netnography findings with scientific references and policy documentation. The results show that the hashtag #KaburAjaDulu is not just an expression of jokes, but a symbol of structural alienation and the aspirations of the young generation to seek better life opportunities abroad. The discussion highlights the implications of this social critique for migration policies and the protection of migrant workers. The conclusion emphasizes the importance of adaptive government responses and more inclusive policies to address the aspirations of the younger generation.

Interesting agricultural cultivation technology that is easy to apply by the community, namely hydroponic agribusiness. Plant cultivation techniques without using soil, but using water enriched with nutrients needed by plants. These hydroponic plants are becoming increasingly popular because they are efficient, environmentally friendly, and can be done in limited land. This activity was carried out with the background of raising awareness, knowledge, insight, and skills in cultivating vegetables using the hydroponic method. The form of this activity is socialization carried out and attended by students, administrators and staff of Ma'had Zaadul Ma'ad on Jl. Padat Karya Lorong Melati RT 01, Talang Jambe Village, Sukarame District, Palembang. namely lectures, discussions, and direct practice on hydroponic cultivation. This activity received a good response from PKM participants, where participants enthusiastically followed the course of the workshop activities, namely making hydroponic plant seeds, hydroponic devices, making AB mix nutrients, planting, harvesting, to preparing financial reports. Hydroponic plants have a higher selling value compared to other plants. Of course, this is a potential profitable and promising business opportunity, so that male and female students, administrators and staff can utilize the yard to cultivate hydroponic plants. The prospects for this plant are very bright in the long term because consumer demand never stops. This program has a significant positive impact, but it is recommended that there be further development to expand the reach and sustainability of activities.

The rapid advancement of the internet and social media has led to the emergence of social commerce, which integrates e-commerce with social media platforms. Reviews, as a form of electronic word-of-mouth (e-WOM), have become a key information source relied on by consumers in social commerce. However, the growing presence of buzzers and paid endorsements producing fake reviews has weakened the relevance and trustworthiness of e-WOM, including both online customer reviews and influencer reviews. This study aims to examine the impact of online customer reviews and influencer reviews on the purchase intention of Somethinc products on TikTok’s social commerce platform. The research adopts a quantitative approach with purposive sampling, involving 120 TikTok users in Bandar Lampung as respondents. Data were analyzed using multiple linear regression with SPSS 27 software. The findings reveal that both online customer reviews and influencer reviews significantly and positively influence purchase intention. These results suggest that exposure to online customer and influencer reviews can enhance consumers’ purchase intention toward Somethinc products on TikTok social commerce.

The city of Palembang, traversed by the Musi River, is well suited for industrial development in the fisheries sector. The area is renowned for its distinctive regional cuisine, one of which is pempek which is a processed fish product. Entrepreneurs supporting the supply of raw materials for processed fish products include ground fish businesses. The ground fish industry continues to expand, with business owners striving to maintain and enhance product quality and service standards to remain competitive and promote growth. In this regard, the decisions made by leaders significantly impact an organization’s ability to achieve its objectives. Therefore, appropriate methodologies are required to analyze the key factors influencing success or failure. SWOT analysis helps identify external opportunities and threats as well as internal strengths and weaknesses. Additionally, CSF analysis provides a clearer interpretation of key elements, defines essential activities, and supplies relevant information. Furthermore, this research proposes strategies to enhance efficiency, effectiveness, and value at every stage of the value chain. It is expected that this analysis will assist businesses in optimizing resources and improving the competitiveness of ground fish enterprises in the market. This study aims to provide a comprehensive analysis of strategic measures that can enhance the competitive advantage of ground fish businesses in the fisheries and food processing sectors.

The behavior of littering in tourist attractions is caused by many factors, such as: (1) Lack of socialization from the government, (2) Insufficient cleanliness facilities around the beach. People litter carelessly because the trash bins are located far away, which makes them dispose of waste around the areas where they sit and relax. (3) A dirty environment. The dirty state of the environment also serves as a reason for people to litter. The Community Service activity of the Faculty of Economics and Business, Universitas Pelita Bangsa will be conducted online and offline (hybrid), located at the Cifest Culinary Market, Jalan Cibarusah Raya, Sukaresmi, South Cikarang, Bekasi Regency, West Java, and also via Zoom.