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Ningrum; Lilian Mega Puri; Eva Ratnasari

Journal of Student Research 2023 Pusat Riset dan Inovasi Nasional

Promotion is a communication activity carried out by a person or company with the broader community, where the aim is to introduce something (goods/services/brands/companies) to the community and at the same time influence the wider community to buy and use the product. Purchasing decisions are a process where consumers choose and evaluate products or services, often consumers consider various things that suit their needs in the purchase decision process. Every company built by a business entity or individual is generally the same, namely, to seek as much profit as possible by increasing purchases at the company, it takes various kinds of marketing activities, one of which is to hold promotional activities for the products produced, with the existence of marketing activities. Sales promotion in each company will indirectly help increase purchases of products. This study aims to determine how much influence promotion has on purchasing decisions at the Qolsa Fashion Store. The type of research used is quantitative research. The population in this study were all consumers of the Qolsa store in the metro city. In this study, samples were taken from many as 50 respondents. Data was taken through a questionnaire method. Data processing is done with the help of Microsoft Excel. The test includes a validity test, reliability test, normality test, homogeneity test, simple linear regression test, F-test, and t-test. The results show that there is a significant positive effect of promotion on purchasing decisions. The results of this study indicate that: There is a promotion effect on purchasing decisions for clothing at the Qolsa store in 2022 with the regression equation Y = 44.324 + 0.3233 X can be seen from the results of the analysis of the calculation of the value of t-count and t-tab above, it means that it is known that t-count > t-tab can be seen in the table of t point on the 5% significant list, namely 2.65> 1.68 also the Fcount value of 4.28 is greater than Ftab = 4.04 which is 4.28> 4.04 means There is a Significant Effect of Promotion on Purchase Decisions Clothing at Qolsa Stores in Metro City in 2022.

Darwan Effendi; Dodi Aprianto; Tesi Rahma

Jurnal Riset Rumpun Ilmu Tanaman 2022 Pusat riset dan Inovasi Nasional

Indonesia is one of the countries known for its abundant agricultural products, agricultural products in Indonesia are very diverse, ranging from horticultural crops, spices, fruits and plantation crops. These agricultural products are spread throughout Indonesia. Kepahiang is located in the highlands of Bukit Barisan which is one of the districts in Bengkulu Province. The area of ​​Kepahiang Regency reaches approximately 710,110 hectares or 710.11 square kilometers (Kepahiang Regency Statistics Center, 2021), geographically Kepahiang Regency is located in the highlands with a cool climate. The agricultural sector plays an important role in the economy of Kepahiang Regency because it is the main sector that provides the largest role in the formation of the Gross Regional Domestic Product (GRDP). This research was conducted with the aim of knowing whether there is a positive and significant influence of agribusiness management on the productivity of red-picked coffee farmers in Bandung Jaya Village, Kabawetan District, Kepahiang Regency. There are two variables in this study, namely the independent variable is agribusiness management and the dependent variable is farmer productivity. The research population was red-picked coffee farmers in the village of Bandung Jaya who were members of a black civet farmer group, totaling 12 people. Data collection techniques used questionnaires and documentation. Data analysis techniques used simple linear regression questionnaires and tested the validity and reliability of the data. Based on the research that has been carried out, the results obtained are simple linear regression with the equation Y = 14.538 + 0.646 X and based on the validity test all statement items are said to be valid because (X) r count > r table (0.5760) and all statement items are said to be reliable because the value con'bach alpha > 0.60. Based on the calculations obtained, it is known that the agribusiness management variable has a significant positive effect on increasing the productivity of potato farmers and the results of the hypothesis can be accepted.  

Simarmata, Hengki Mangiring Parulian; Simarmata, Poltak Pardamean

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

Excellent service is very important for companies to increase profits and competitive strategies with competitors. This study aims to determine the effect of service quality on customer satisfaction at PT Capella Daihatsu Pematangsiantar. This research is quantitative and  descriptive. The sample used was 94 people who were taken by purposive sampling technique. The analytical technique used is to test the validity, reliability test, normality test, t test, to determine the magnitude of the effect used a simple linear regression model. The results of this study indicate a significant positive effect between service quality and customer satisfaction. The magnitude of the effect of service quality is 36.4% on service satisfaction and the remaining 63.6% is influenced by other variables not examined such as customer relationship management and others.

Ega Arsita; Agus Tripriyono

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

The study aims to analyze the influence of Application System E-Filing against obedience must tax with socialization taxation and understanding the internet as variable moderation. research data was obtained from a questionnaire (primary) distributed to Must North Sumatra I Medan DJP Tax with the use method of convenience sampling. Population study is must personal Tax North Sumatra I Medan DJP. Sample used in research this as many as 50 respondents. The questionnaire was tested using a validity test and a reliability test before the research. Test assumptions classic used are the normality test, multicollinearity test, heteroscedasticity test, and linearity test. The hypothesis test used is simple linear regression and Moderated Regression Analysis. Research results show that implementation of system E-Filing has an effect significant to obedience must tax, socialization taxation strengthens the application of system e-filing to obedience must tax, and internet understanding strengthens the application of system E-Filing against obedience must tax.

Wiwid Widiawati; Rizki Nurul Ilmi; Adam samsudin Noor

Jurnal Manajemen dan Ekonomi Bisnis 2021 Pusat Riset dan Inovasi Nasional

The purpose of this study was to determine the effect of promotion on the number of new student registrations at the Tangerang Nusantara Tourism Academy. This type of research is quantitative research. The population used is all prospective students who register in T.A 2021/2022 as many as 140 students of the Tangerang Nusantara Tourism Academy. the sample was selected as many as 80 respondents. determined by using a random sampling technique. The data collection technique used is the distribution of questionnaires in the form of a questionnaire through the google form application. By using simple linear regression analysis. Data analysis used descriptive statistics, namely by looking for correlation coefficients and simple linear regression using t test. This research was carried out on June 1 - August 31, 2022. Based on statistical results using the SPSS 22.00 application, the results showed "there was a significant effect of promotion on the number of prospective student registrations at the Tangerang Nusantara Tourism Academy" with a promotion percentage rate of 33.98% in increase the number of student registrations.

Aji Sulistiyo; Wachid Fuady R

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2021 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study aims to determine the effect of work ability, incentives, and work discipline on work productivity at PT. Nayati Indonesia Semarang. The population in this study were all production employees at PT. Nayati Indonesia Semarang. The sample used was 82 respondents with simple random sampling technique. The data used is primary data, with data collection techniques using interviews and questionnaires, and data analysis used is multiple linear regression analysis. The results showed that the value of the coefficient of determination was 0.685, meaning that the variables of work ability, incentives, and work discipline could explain the variation in work productivity variables of 68.5%. The results of hypothesis testing with the statistical t test show that (1) Work ability has a positive and significant effect on work productivity, (2) Incentives have a positive and significant effect on work productivity, and (3) Work discipline has a positive and significant effect on work productivity.

Barkhowa, Mokhammad Khukaim; Widodo, Tri; Fauzi Fahlefi, Muhamad

Jurnal Ilmu Manajemen dan Akuntansi Terapan 2021 Sekolah Tinggi Ilmu Ekonomi Totalwin

The Indonesian Ministry of Health has issued a Minister of Health Decree on Guidelines for the Prevention and Control of Covid-19 in Office and Industrial Workplaces in Support of Business Continuity in Pandemic Situations. The Minister of Manpower issues a Circular which states for companies that limit their business activities due to the policies of their respective local governments in preventing and overcoming COVID-19, causing some or all workers not to come to work, taking into account business continuity, changes in the amount and method of payment wages are made in accordance with the agreement between the employer and the worker. The purpose of this study was to analyze the effect of work-life balance on work engagement through job satisfaction as an intervening variable. Sampling in this study using the Slovin formula amounted to 100 respondents using simple random sampling technique. Data analysis using simple linear regression model, multiple and single test. The results of hypothesis testing work life balance statistically have a positive and significant effect on job satisfaction, job satisfaction is statistically positive and significant impact on work engagement, work life balance has an effect on work engagement through job satisfaction as an intervening variable.

Edy Susanto; Iswari Septiana Nindi Wulandari; Nadilla Putri Melisa; Restu Indriani; Rosari Cahyaning Rastri +2 more

Jurnal Rumpun Ilmu Kesehatan 2021 Pusat Riset dan Inovasi Nasional

At the Health Center an electronic medical record information system (RME) is used in the department registration, poly general, poly elderly, poly tooth, poly MCH, room integrated, room mtbs, psychology, physiotherapy, laboratory and nutrition. Perceived use describes the extent to which they can accept A technology specifically system record medical electronic (RME). Objective study This For analyze how much the perception and use of the electronic medical record information system (RME), how simple and easy it is to implement an electronic medical record information system (RME). And how much big enhancement performance can achieved blessing exists system information That, so analysis with the Technology Acceptance Model method was used . The type of research that used is descriptive analytic. Collection And study with use, observation And questionnaire. The subject population in this study were 30 officers who use information systems RME. The object of this study is the implementation of the Electronic Medical Record Information System. Results between independent variables and dependent variables on system users RME information did not have a significant effect, namely 0.813 No according to decision. Simple linear regression test where Ho is greater than 0.05 then the hypothesis beginning rejected that No There is influence between variable free to variable bound in user RME information system.    

Andik Prakasa Hadi; Suryani Suryani; Mars Caroline Wibowo

JURNAL ILMIAH KOMPUTER GRAFIS 2021 UNIVERSITAS STEKOM

The purpose of this research is to promote t-shirt products from Sakukata.co, and to increase customer satisfaction with packaging design using the QFD method. This type of research is quantitative research. The population in this research are customers who have purchased Sakukata.co products at least once. The sample of this research was selected using Linear Time Function and obtained 40 respondents. This study used primary data from Sakukata.co and questionnaires, the data were analyzed using the Quality Function Deployment (QFD) method.The packaging attributes at Sakukata.co consist of the design, dimensions, capacity, shape, strength, and durability of the packaging. The Respon Teknis that must be in Sakukata.co is the packaging design is modern, simple, informative, elegant, and identical to Sakukata.co. The dimensions of the packaging are the same size as the product and can accommodate additional items for souvenirs (during the promo). Maximum packing capacity for 2 products. Ergonomic, and easy to open and close. The packaging material is not easily damaged, and can protect the product when it rains. Packaging design for primary, secondary and tertiary packaging.The results of the partial or simultaneous regression test show that the packaging attributes have a significant effect on customer satisfaction..

Erwin Erwin; Oyon Suharyono

Jurnal Visi Manajemen 2020 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Study This goal is to ascertain how return on investment affects the share price of PT Astra International. Time frame for the study: this covers the years 2013–2018. population studied This is a mining company that is listed on IDX. Purposive sampling is used in the election sample. In the years 2008 to 2010, there were up to 31 firms miningyang listed on the IDX. utilized data analysis Simple regression analytical techniques are used to test the hypothesis.According to a results study, the results mark significance of 0.935 acquired by results processing statistics is larger than the criteria significance (0.05). The regression model is therefore not significant. Therefore, the linearity criterion is satisfied by linear regression. The R2 result is 0.002 which indicates that the variability variable dependent may be described by the variability variable independent by 0.2% while the remaining 99.8% is explained by other factors not included in the regression model.