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Enensi Lady Firdaus; Nur Akidahtul Jannah; Sigit Prastowo

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Along with the development of information technology, many villages in Indonesia have implemented smart villages, one of which is Condro Village in Lumajang Regency. However, the implementation experienced several obstacles, the first is the lack of society knowledge about digital literacy and the second is the difficulty of informing the society that village services can be accessed online. Therefore, this program aims to develop management several Condro’s social media and also disseminating information to villagers effectively. There are 3 methods used in this article. Such as planning, implementation and evaluation. The result of the application of these 3 methods is by conducting socialization, training, and mentoring of village digital cadres. Thus, synergy based on the utilization of information technology will be able to improve the quality of village social media and information dissemination to the society.

Poppy Septinawati; Tasya Oktavia Ekawati; Yoga Surya Kusuma; Dian Vika Laurenshia; Agni Astungkara

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.

Siswanto Siswanto

The purpose of this study was to analyze the extent to which Workload, Training, and Principal Supervision influence the improvement of teacher performance in the online learning process. The population and samples taken in this study amounted to 26 teachers at SDN Sukasari 6 Kota Tangerang with a saturated sampling technique. Data collection uses primary data through distributing questionnaires. The data analysis technique used is a descriptive, internal data analysis technique through the Smart Partial Least Square (PLS) 3.0 application. The results of the study show that workload and training have a positive and significant effect on teacher performance. Likewise, the same thing with the Principal's Supervision has a positive and significant effect on the performance of teachers at SDN Sukasari 6 Tangerang City. This research provides input to all elementary schools to take into consideration regarding online learning which has an impact on increasing the ability of teachers to apply it so that educational goals are achieved effectively and efficiently.

Muhammad Fikri; Rofiqoh Ferawati; Mohammad Orinaldi

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

Ita Prihatining Wilujeng; Sopiah Sopiah; Handri Dian Wahyudi

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

Teachers should master various learning methods to improve students' understanding of the subject. The existence of online learning requires them to be able to convey material well to students without going through face-to-face activities and further explanations. Social media can be used in the learning process because it can save and share videos with students without needing to be downloaded and only requires a strong Internet network. One social media that can be used is Instagram that frequently accessed by students, this application can facilitate relationships with people in one direction or two directions, so it can attract and make it easier for students to access subject matter. In this community service implementation, the team provides training to vocational school’s teachers with lectures and questions and answers related to the use of this social media. As a result, teachers can master the Instagram social media application and understand the various features that are used in video tutorial learning media.

Mardiah Astuti; Herlina, Herlina; Ibrahim, Ibrahim; Isma Eka Wardana; Sofiyan Ardiansyah +1 more

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

This article discusses the importance of introducing educational technology in improving the quality of Islamic education. Islamic education has an important role in educating generations who are noble and capable. Educational technology can be utilized to increase the availability of Islamic educational resources. Students have easy access to high-quality and diverse Islamic learning materials through online learning platforms. In addition, educational technology allows for more active interactions between teachers and students. Teachers can assign assignments, submit materials, and provide direct feedback to students, encouraging personalized learning, and focusing on individual student needs. Educational technology also offers opportunities to further develop the professional skills of teachers in Islamic education. Teachers can take advantage of additional learning resources, expand collaborative networks with other teachers, and participate in professional training online. However, when implementing educational technology in Islamic teaching, care must be taken to ensure clear guidelines, adequate support, and a balance between the use of technology and traditional approaches to Islamic learning. The introduction of educational technology can be an effective way to improve the quality of Islamic education to produce a generation that is knowledgeable and able to make a positive contribution to society.

Salsabilla Prabawati Hariyono; Jojok Dwiridotjahjono

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

In this day and age, people of all ages are very familiar with digital technology. The right application of digital technology can provide benefits for its users. One of them is by creating marketing for business products and services organized by UMKM using digital technology. However, due to a lack of understanding and training, UMKM business owners have not made the best use of the internet to assist their operations. Digital marketing, which aims to advertise or promote products and services using online media to reach a larger target market, is one way to use the internet in company management. Foodstuffs are the only goods produced by UMKM owned by business actors in Rembang Village and marketing is only carried out through direct sales by door to door or face to face. It is difficult to reach a larger target market. Therefore, providing training and directing the use of digital marketing can help MSME players in increasing the capacity of UMKM entrepreneurs to utilize digital marketing.

Ryan Arsy Hidayatullah; Acep Samsudin

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

The government made a policy where MSME actors were expected to have complete and legal licensing documents. Of the 10 MSME actors listed by the UMKM coordinator in Sumurmati Village, all of them have not been registered and have a Business Identification Number (NIB). Therefore, with the KKN-T MBKM Group 62 UPN "Veteran" East Java in Sumurmati Village, as a form of service to the community, KKN-T MBKM Group 62 created a program where these students will help MSME actors in Sumurmati Village to have a Business Identification Number (NIB) by conducting socialization and also helping these MSME actors to register their businesses through Online Single Submission (OSS). By having complete and legal permits, MSME actors can be protected by law so as to prevent them from legal disputes that can be detrimental to their business, facilitate business development, provide opportunities for them to obtain business assistance or training from the government, and make it easier to obtain venture capital because their businesses already have complete and legal permits.

Anggraeni, Dwi Puspita

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Housewife with daily activities, usually get difficulties in earning income due to constraints on working outside the home. Stock investment can be one of the solutions. One way to attain maximum profit in ARA stocks with minimal risk can be achieved through transactions in newly listed stocks (IPO) in the market. With accurate and comprehensive analysis, it can be determined whether the IPO prospectus has potential for ARA or ARB. IPO stock transactions also require relatively small capital as the prices offered in IPOs are still very affordable. Through this online training, housewife can engage in remote learning and practice their knowledge. Profit results from IPO stock sales have also been experienced by participants.

Devi Istyalita; Pandu Dewa Dana; Ardian Christyanti; Mirza Andrian Syah; Gideon Setyo Budiwitjaksono

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This study aims to explain the importance of socializing the application of social media in the development of Micro, Small and Medium Enterprises (MSMEs) in Blitar City. Social media has become a very effective tool in building relationships with customers, marketing products and increasing business visibility. However, there are still many MSMEs in Blitar City that have not utilized the potential of social media optimally. Through outreach, MSMEs owners will be provided with a better understanding of social media and how to use it as an effective marketing tool. This outreach will involve training and increasing knowledge on relevant social media platforms, online marketing strategies, creating engaging content, and measuring and analyzing social media performance. It is hoped that by socializing the use of social media, MSMEs in Blitar City will be able to make better use of social media to promote their products and services, reach a wider audience, and increase their online presence. With the increase in online presence, it is hoped that there will be an increase in the overall turnover and growth of MSMEs in Blitar City.

Nafa Amalina; Arief Bachtiar; Kiky Asmara

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Baduta batik Blitar is an MSME that sells batik handicraft products. Barik itself is a work of a nation that is well known abroad. The batik craft center itself is a cultural tour that is visited by many domestic and foreign tourists. Almost every region in Indonesia has batik craft centers, especially in Java and its surroundings. UMKM Batik Baduta Blitar has been built since 2009, but UMKM Baduta has obstacles in carrying out digital marketing, which causes Batik Baduta Blitar customers to complain about the lack of information from Batik Baduta Blitar writing on Batik Baduta Blitar's social media. The application of digital marketing is carried out with the stages of literacy, training and development then application of programs that are in accordance with the conditions of the Baduta batik group. The results of this study are that with this problem the solution that can be applied is to create an online marketing strategy that includes digital marketing strategies, social media content, and copy writing. The existence of this online marketing strategy can make Batik Baduta Blitar MSMEs able to carry out marketing effectively and efficiently.

Ratna Melinda Putri; Eko Purwanto

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

UMKM Cendol Sueger is a Micro, Small and Medium Enterprises (UMKM) engaged in the business of cendol production drinks located in the Kauman sub-district, Kepanjen Kidul District, Blitar City. The problem faced by Cendol Sueger SMEs is that their marketing activities are still very minimal and traditional. For this reason, it is necessary to provide training on the importance of implementing digital marketing so that the marketing system can be better so that it can expand the scope of its business targets and can support even better sales activities. The purpose of this research is to apply digital marketing to improve the marketing strategy of Cendol Sueger SMEs. Some of the digital e-commerce and social media used are grab, website, and Instagram accounts. The results of the study show that Cendol Seger MSMEs now understand and are able to create accounts, manage and utilize social media to expand their marketing reach online so that they can improve marketing strategies and sales results for Cendol Sueger MSMEs.

Nur Habibah Dwi Astuti; Novi Rahma Wati; Daisy Marthina Rosyanti; Sugeng Purwanto

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almost all business units use information technology to support their business operations, even MSMEs are no exception. But unfortunately, not all MSMEs understand the role of digital marketing in reaching potential markets.The use of digital marketing in its development is carried out as an effort to survive amidst the onslaught of increasingly complex business competition. One of the MSMEs that has not adapted to digital marketing is Geprek SS, which is in Rungkut Tengah Village, Surabaya. The purpose of this service activity is to provide assistance to Geprek SS business owners to utilize social media, create content in the form of videography and photography that can support product marketing. The method of implementing this activity is divided into three stages, namely: (1) Identification of problems which analyze what are the obstacles to the MSMEs Ayam Geprek SS and Needs Analysis; (2) Socialization and training to the owner of Ayam Geprek SS regarding the features available on social media and how to use them as digital marketing utilization; (3) Assisting the owner in implementing various explanations at the socialization and training stages so that they can use social media independently. The results of this activity are expected to be the MSMEs Ayam Geprek SS which has implemented digital marketing and is increasingly developing the contents or content in it so that it does not fade the branding of its products, and continues digital marketing and explores more features in social media.

Ainan Salsabila; RA. Bulan Anugrah P; Tessa Mirella Dwivina; Sulthan Auliya Zhafran Fadhilah

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Micro, Small and Medium Enterprises have a significant role for the welfare of society. The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The long-term goal of this research is to build a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSMEs business management (marketing, production, HR and finance) can be implemented by providing training to MSMEs actors. In its journey, MSMEs need to be monitored intensively, to always monitor the management they are doing. SWOT analysis is the right option to help MSMEs determine marketing strategies and project changes in the business environment. SWOT analysis can evaluate Strengths, Weaknesses which include internal factors in MSMEs, Opportunities and Threats which include external factors or competitors. Based on the SWOT analysis conducted, a strategy was obtained to provide training in all aspects, given the lack of knowledge possessed by SMEs. From this study, 4 marketing strategies were obtained for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products to strengthen competitiveness, establish product characteristics, and aggressively carry out promotions and sales by utilizing technological developments with online sales. In the W-O strategy, MSMEs are required to always pay attention to market and consumer desires, determine market targets, and improve the quality of human resources. S-T strategy, MSMEs should make a prominent feature of the product and innovate in product promotion. In the W-T strategy, MSMEs players need to determine their target market, where and who is the target for their sales and pay attention to the wishes of the market and consumers to adapt their products.

Amisha Novita Arif; Yuniningsih Yuniningsih

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Technological developments have created many opportunities for many sectors. One of them is the opportunity for SMEs. A business that utilizes technological media has a great opportunity to develop. The use of technology in a business can be done with digital-based marketing or what is commonly called digital marketing. Digital marketing or digital marketing is an online promotion and marketing activity by utilizing social media, e-commerce, and other digital platforms. This research focuses on digital marketing assistance and training for MSMEs in Ambulu Village, Sumberasih District, Probolinggo Regency. This study aims to identify and analyze the implementation of digital marketing in promotional and marketing activities carried out by MSME actors in Ambulu Village. The method used in this research is descriptive qualitative using observation and focused discussion techniques to collect the data. Based on the results of the research, the implementation of digital marketing in Ambulu Village has been going well, but there are still obstacles encountered, namely that there are still several MSME actors who lack understanding of technology.

Yulis Saidah; Mokhtar Sayyid; Ihsanudin Ihsanudin; Novita Sari

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Self-assessment system is a tax collection system that gives confidence to taxpayers to calculate/calculate, pay, and report the amount of tax that should be owed based on tax laws and regulations. Notification Letter (SPT) is a means used by taxpayers to account for the calculation of taxes owed. Understanding for filling out Annual Tax Returns for both individual and corporate taxpayers is needed, including the use of online systems used to deposit and report taxes. LPPM also plays a role in providing tax training through Community Service activities. The purpose of this community service activity is to be able to provide an understanding of how to fill out Annual Tax Returns for individuals and entities as well as the use of e-billing and e-filing for to make deposits and tax reporting. The result achieved in this training is that participants can understand the process of calculating and filling out the Annual Tax Return of individuals and entities as well as how to use e-billing and e-filing. The output target to be achieved from this training is to be able to provide an understanding of taxation to Educators of SMK Muhammadiyah 4 Lamongan in terms of filling out Annual Income Tax Returns for Individuals and Entities, including procedures for depositing and reporting taxes online.

Balqis Qonita; Qorri Fadhilah; Yani Lubis

In this case the differences that exist in two different languages Pronunciation can be a barrier to communication. A speaker can cause misunderstandings when he mispronounces a word in a foreign language. English has a number and types of sounds that are very different from the number of sounds in that language. Indonesian.Also, a letter with a different word can represent a different sound. The aim of this course is to equip students with knowledge of English vowels so that they can improve the pronunciation of English words to make them better and correct. This training is conducted online via Zoom Media because You are taking the semester through the use of two approaches namely teaching and training.Although not 100% of partners succeed in producing the correct pronunciation, improvements can be seen in the pronunciation of the accompaniment. Partners, meanwhile, had a positive attitude toward the activity through active participation in the training provided and also satisfaction. From the survey data provided by the service team, partners were identified as part of the campaign.Barriers encountered during the activity were due to the partner's lack of confidence and the influence of the partner's mother tongue.

Rosita Rosita; Martinus Tj; Alex P. Karo-karo; Rezeki Rezeki; Dennis Widjaja +1 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Outbond training ini diikuti oleh 91 peserta yakni karyawan PT Capella Medan.  Kita telah melalui Pandemi yang telah berlangsung hingga 3 tahun, dimana Hubungan antar divisi / unit yang semakin renggang sehingga Komunikasi yang semakin jauh karena dilaksanakannya pertemuan online, Kolaborasi yang tidak maksimal dan tidak menyeluruh akibatnya masih banyak Banyak divisi yang belum bisa proaktif secara optimal dalam bekerja. Dengan demikian kinerja menurun sehingga perlu ada perbaikan dengan melaksanakan  Outbond Training  agar tiap unit /divisi dapat membaur dan melebur Kembali menjadi lebih kompak dan harmonis.  Komunikasi menjadi lebih terjalin Kembali serta mesra dan harmonis sehingga kinerja semakin meningkat.. Mengoptimalkan peran serta kayawan dalam hal bekerja secara proaktif dimana dituntt bisa berubah dalam setiap kondisi, punya integritas dan inisiatif, bersinergi satu dengan yang lain serta memiliki sense of belonging yang tinggi dan akhirnya bisa menyatakannya dalam ACTION.

Ludi Wishnu Wardana; Elfia Nora; Imam Bukhori; Yuli Soesetio

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Online exam applications can be used by teachers as a medium to evaluate the level of achievement of students' understanding of these subjects. Training on making exam applications and providing knowledge about exam applications was carried out for Mojokerto 2 Madrasah Aliyah Negeri 2 teachers as one of the community service activities. Based on these training activities it is known that many teachers know about online exam applications, and have implemented them in evaluating learning assessments, but in operation there are still many who ask for help from administrative staff or other teacher colleagues who can, and manufacture test application products for Madrasah Negeri Aliyah 2 Mojokerto, After providing training to teachers and input from teachers for adding features to the application Training,Application, Fun Test, Characteristics

Nadia Dwi Nur Aufa; Aisyah; Diah Lestari

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

Leadership is the art or ability of a person in coordinating and directing each individual or group towards achieving the expected goals. Leadership in an organization is seen as one of the most important aspects. An organization certainly needs a leader in order to run efficiently in accordance with its goals.  A leader must not only lead its members but also  become a representative of the organization, because a leader has a big influence on how an organization runs. Regardless of the roles and responsibilities of the leader, leadership traits and spirit can greatly help the running of an organization. Leadership training in general does not only aim to produce excellent leaders. It also provides education on organizational dynamics and how to run an organization efficiently. Leadership training that is held at the high school and college level are usually organized by the students themselves, the core of this training is activities organized by students and aimed at students. Leadership training can also be seen as a means to build a positive culture in educational organizations. It triggers active collaboration between staff and students, creating positive interactions within the educational organization. The leadership training takes the form of classroom-based training, workshops and seminars, online training, and mentoring and coaching.