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In the Digital Age, digital media—especially the internet and social media—has profoundly changed the way people communicate and interact with each other. The development of this technology has provided several benefits, including the creation of virtual communities, easy access to information, and the ability to engage in discussions. In addition, digital technology influences the way people worship and improves interpersonal relationships and communication. Although digital technology offers many advantages in terms of social interaction and access to information, it is important to monitor and ensure that digital technology is used responsibly and in a way that benefits society as a whole. This study uses a descriptive, qualitative research approach with triangulation data collection, the object of this study is social media accounts used by the community. A qualitative descriptive approach is used to analyze and interpret the content of religious media. The author can analyze the text, images, or videos in religious media to understand the messages conveyed, the representation of religion, or the communication patterns that occur. Based on the results of the study, there are advantages and disadvantages in the relationship between human life and technological advances, especially mass media. Although religious messages and public understanding are greatly enhanced by mass media, there are also disadvantages, such as the spread of misleading information. To reduce the negative impact of mass media, it is important to use it responsibly and monitor it.

This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigation. A questionnaire survey is the method used in this research to gather data. Descriptive analysis and the Structural Equation Model (PLS) were used in the data analysis process. Smart-PLS version 4 was utilized for data processing in the research. According to the study's findings, tourist satisfaction was positively but marginally impacted by emotional marketing. Tourist satisfaction was positively and significantly impacted by destination image. Positive Electronic Word of Mouth was significantly and favorably impacted by emotional marketing. Positive Electronic Word of Mouth is significantly and favorably impacted by destination image. Positive Electronic Word of Mouth is positively and significantly impacted by visitor satisfaction. Positive Electronic Word of Mouth via Visitor Satisfaction is not much impacted by emotional marketing. Through visitor satisfaction, destination image significantly influences positive electronic word-of-mouth. Determination Coefficient studies show that destination image, emotional marketing, and visitor satisfaction account for 56% of positive electronic word-of-mouth.

This research aims to optimize cross-cultural property marketing through the implementation of Integrated Marketing Communication (IMC) and competency training for the sales team at Central Group, one of the leading property developers in Batam. The main challenges faced by the company are the lack of cross-cultural communication skills in the sales team and a marketing strategy that is not yet fully integrated. Therefore, this program is designed to increase marketing effectiveness while strengthening brand image in the multicultural market. This research uses a descriptive-analytical method by collecting data through observation, interviews and documentation analysis. Research stages include planning, implementing training, implementing IMC strategies, monitoring and evaluation. The IMC strategy is implemented through various channels, including social media, paid advertising, traditional media, as well as organizing events such as the Central Property Festival. The research results show significant improvements in marketing strategy coordination, sales team skills, and synergy between the company and the local community. Apart from that, the implementation of IMC has been proven to be able to increase company brand awareness and support the growth of property sales in domestic and international markets. This research makes a practical and academic contribution by offering an integrated marketing strategy model that can be replicated in other property industry contexts. 

This study examines the impact of social media on consumer purchasing decisions in e-commerce. With advancements in information technology, social media platforms such as Instagram, TikTok, and Facebook have evolved from mere promotional tools into essential means of building brand awareness and consumer trust. Social media facilitates direct interactions with consumers through visual content, customer reviews, and influencer collaborations, creating more personal and emotional shopping experiences. Additionally, features like TikTok Shop streamline promotion and purchasing processes on a single platform, offering new business opportunities. The study also highlights the role of testimonials, reviews, and influencer marketing in shaping purchasing decisions. Findings indicate that social media enhances brand awareness, fosters trust, and drives consumer loyalty, ultimately strengthening brand image in the digital marketplace.

This research aims to analyze the influence of Brand Image and Product Quality on Repurchase Intention which is mediated by Customer Satisfaction in Maxx Coffee Customers. This research involved 120 respondents selected using convenience sampling techniques. Data collection was carried out through a cross-sectional questionnaire or one shot study. The research instrument was tested for validity and reliability. Data analysis was carried out using verification analysis including multiple regression analysis and Sobel test. The research results show that Brand Image has a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, Brand Image has no positive and significant effect on Repurchase Intention, Product Quality has a positive and significant effect on Repurchase Intention, Customer Satisfaction has a positive effect and significant on Repurchase Intention, and Customer Satisfaction does not mediate the influence of Brand Image and Product Quality on Repurchase Intention.

Effective recruits are key in human resource management (human resources) to achieving organizational goals. Good recruitment strategies not only attract qualified candidates but also ensure compliance between the needs of the company and the competence of prospective employees. The main focus lies in the importance of building strong branding to attract high-quality candidates. Moreover, the experience of the candidate during the recruiting process is important, where positive interaction can enhance the image of the company in the eyes of prospective employees. This research aims to explore and analyze effective recruiting strategies in human resource management. In a context of growing competition in the labor market, organizations need to adopt innovative recruiting methods to attract quality talents. The qualitative approach is used to further the best practices and challenges faced in the recruiting process. Data is collected through analysis of literature from credible sources. Research shows that the use of technology, such as digital platforms and social media, and an emphasis on organizational culture, is essential to attracting appropriate candidates. It is hoped that these findings may provide a guide to the company in formulating an adaptive and sustainable recruitment strategy, in support of the organization's growth and success.

As technology rapidly advances, the internet and social media have become an integral part of everyday life. Social media, which has evolved significantly since the Web 2.0 and 3.0 eras, plays a crucial role in communication and marketing. In this context, Bank Syariah Indonesia utilizes social media as a marketing tool to reach customers, particularly the millennial generation, who are highly reliant on digital technology. This study aims to explore the application of social media in the marketing of Islamic bank products and how brand image influences customer decisions. The use of social media platforms such as Instagram, Facebook, Twitter, and TikTok allows the Islamic bank to introduce products and expand its market reach more efficiently. Furthermore, the research indicates that marketing through social media significantly influences consumer purchase intent and strengthens brand image. The bank's brand image is also influenced by product quality, responsive customer service, and the company's reputation, all of which contribute to increased customer trust. With the right digital marketing strategy, the Islamic bank can enhance operational efficiency, strengthen its market position, and provide better services to customers.

The purpose of this study was to determine how brand image, product quality, online promotion, and product trust level influence consumer decisions to purchase products at CV. Tenun Mulia Gemilang. This study used a questionnaire distributed through social media in the form of Instagram and Whatsapp. This study involved 100 people who were selected randomly. Multiple linear regression analysis was used to analyze the data to evaluate the model between the established variables. The results showed that brand image, product quality, online promotion and product trust level have a significant influence on consumer purchasing decisions for woven products. This study suggests that business actors pay attention to brand image, product quality, and online promotion to increase customer trust and ultimately influence their purchasing decisions. Thus, CV. Tenun Mulia Gemilang can increase consumer product purchasing decisions.

Networking plays a crucial role in developing an entrepreneur's career. With a wide network, entrepreneurs can access various resources, business opportunities, guidance and support from investors that can accelerate the development of their business. In addition, networking contributes to building a professional image and trust, which are important factors for attracting customers and strategic partners. Solid interpersonal relationships also open up opportunities for creative collaboration and idea sharing, allowing entrepreneurs to face challenges more effectively. Whether through online or offline platforms, networking is a key strategic element in creating long-term success for an entrepreneur. In the current digital era, networking can be done through various platforms, either directly, such as attending conferences and business events, or online through social media and virtual communities. This process not only expands connections but can also provide an opportunity to understand industry trends and build competitive advantages. Therefore, networking is not just about building relationships, but is also one of the main strategies that can encourage long-term success and growth for an entrepreneur.

The use of augmented reality (AR) technology in educational media is expected to attract children's attention and make lessons more interesting to follow. This is because it can convey dental health content interactively and virtually in three dimensions in real time. To evaluate the effectiveness of the application of Augmented Reality (AR) technology as an educational media model in increasing the knowledge and understanding of elementary school children about dental and oral health, as well as to assess the potential of this technology as an interactive and interesting learning method for children. This research was carried out in November 2023. The population in this study is the total number of students of SD Minasa Upa. The sample was 60 people. The type of research used is a quasi-experimental design with a One Group Pretest-Poster research design. The design of this study aims to find out whether there is an influence on the use of AR technology as a dental health education medium in children. Increasing the knowledge of respondents. The results showed that 13 respondents (92.86%) experienced an increase in knowledge from bad to good, 1 respondent (7.14%) experienced an increase in bad knowledge to adequate, 14 respondents (87.5%) experienced an increase in knowledge less to good, and 2 respondents (12.5%) experienced an increase in knowledge less to adequate. Concept design activities include the selection of themes, namely the system can be used as an object of presentation or delivery of material to children so that the objects made need to pay attention to the selection of colors, shapes, sizes, arrangement of images and interesting materials.

The development of digital technology has transformed how companies present themselves online, with company profile and portfolio websites becoming crucial tools in building image and credibility in the digital market. This research aims to identify business opportunities in the website development industry, particularly for small and medium enterprises (SMEs), using NestLink as a case study. Utilizing the Business Model Canvas (BMC) method, the research analyzes the business model components of NestLink in providing website development services.The research results show that NestLink offers customized website solutions, including company profile website creation, ready-to-use templates, and portfolio websites. Distribution channels include social media, official websites, and digital advertising. The main strategy focuses on responsive design, good user experience, and flexible templates. The primary revenue comes from website development services and template sales.    

Language in the digital era functions not only as a communication tool but also as a reflection of personal and collective identity. Language use on digital platforms, such as social media, reflects self-expression, image building, and cultural affiliation. However, globalization and the dominance of foreign languages, especially English, pose challenges to preserving local identity. This study employs a qualitative approach through interviews and document analysis to explore how language shapes personal identity in the digital era. The findings indicate that language in digital spaces allows individuals to express creativity while facing social pressures to construct specific images. Nonetheless, phenomena such as code-switching and slang usage highlight the influence of global culture. To maintain a balance between global adaptation and local cultural preservation, collaboration among individuals, communities, and governments is needed through education, cultural campaigns, and technology. With this approach, language can become a tool for fostering cultural solidarity and preserving diversity in an increasingly connected world.

he ability of young children to understand beginning mathematics is still relatively low. This is because the learning process in early childhood is not carried out in accordance with the child's age development. The aim of this research is to describe the use of flashcard media in introducing early mathematics concepts to early childhood. The research method used in this research is using literature study techniques by reviewing several pieces of literature from various existing sources which are adapted to the research topic. The data analysis technique used in this research consists of three stages, namely data reduction, data presentation, and verification or drawing conclusions. The research results obtained in this study are that the use of flashcard media can help children understand initial mathematical concepts such as the concepts of numbers and geometry. This is because the flashcard media displays images, basic geometric shapes which have quantities corresponding to the number symbols 1-10, so that children can easily understand the meaning of the numbers 1-10 based on the quantity of the images of the basic geometric shapes displayed in the flashcard media.

SMA Dr. Soetomo Surabaya is one of the private high schools in Surabaya that has a vision to create a school with a religious, nationalistic, independent, high-achieving and global perspective. SMA Dr. Soetomo Surabaya has around 50 teachers and education personnel and 654 active students in the odd semester of 2024/2025. To improve the quality of teachers and the learning process at school, SMA Dr. Soetomo sent 33 teachers to learn about creating learning media using the Canva application. This application is a platform for creativity in managing learning content in various forms, such as power points. There are many templates from power points that have been provided in the Canva application that can be selected by teachers to support the creation of learning media. Teachers can innovate in arranging power point components, inserting supporting components such as images/audio/video/ animation to attract students' attention. The results of participant feedback at the end of the training showed that 97,8% Teachers can understand the material given and trainers can provide innovative learning media solutions according to the current needs of students.

This research aims to reveal the impact of social media marketing and customer reviews on branding and sales of HMNS perfume products. Using the Literature Review and Systematic Literature Review research methods, This research identifies how social media marketing and customer reviews influence consumer perceptions of branding and decisions in purchasing HMNS perfume products. The research results show that social media marketing and customer reviews can increase branding awareness, strengthen the brand image, and encourage increased product sales. This research also found that consumers who were involved in a social media campaign were more likely to make a purchase than brands who were not exposed to it.

This study aims to analyze the impact of Sustainable Development Goals (SDGs) 2030 on eco-literacy and green purchase behaviour from the perspective of Maqashid Syariah. Climate change and the need for sustainability highlight the importance of eco-literacy in fostering consumer environmental awareness. This research employs a quantitative method using a survey of 96 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings indicate that eco-literacy significantly influences the brand image and green product knowledge. These variables mediate the relationship between eco-literacy and green purchase behaviour. The results emphasize that consumers with higher levels of eco-literacy tend to prefer sustainable brands and environmentally friendly products. From the perspective of maqashid syariah, these findings align with the principles of hifz al-'aql (protection of intellect) and hifz al-maal (protection of wealth).

The effects of digital media on children are unfortunate given how much of an impact they have on the world. Children who are exposed to violent media may act aggressively both physically and verbally. Either right away after media exposure or months and possibly years later, the behavior takes place. Children will act according to what they see for most of their lives, which means how much time they spend watching content that endangers their lives, such as hateful material about other children, peers, adults, or animals, inciting racism, or posting or disturbing images. Children become aggressive due to violent television shows. “Television can harm children by making them passive learners, distracting them from doing homework, teaching them models of violent aggression, and presenting them with an unrealistic world view.” A qualitative approach with a PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-analyses) 2020 - based systematic review method is used in this study. The sample criteria used were derived from articles or journals that investigated the impact of media on aggressive behaviour in children aged 0-18 years. Children who spend 2-5 hours per day watching television can become aggressive. Violence-inducing television shows and online games, if consumed daily, will gradually lead to aggressive behavior, both verbally and physically. Social media will teach you to be verbally aggressive in the online world. Parents and teachers play an important role in children's development. Parents are expected to accompany their children to all home activities, while teachers are encouraged to educate students on the dangers of excessive digital media use.

Introducing alphabetical sign language is necessary to bridge communication between deaf and hard-of-hearing people and their surrounding environment. This research aims to develop a sign language alphabet letter detection system based on American Sign Language (ASL). The research methods include data collection, feature extraction with OpenCV and Mediapipe, model development with Random Forest algorithm, and real-time system testing. The test results show that the developed system can achieve 97% prediction accuracy in recognizing hand patterns that represent ASL letters. The system uses a webcam as real-time input, providing accurate responses in various environmental conditions. This research contributes significantly to developing communication support technology for the deaf community, with implications for increased inclusivity and social engagement.

The fast-paced growth of digital technology and online communication has transformed how people connect, share information, and build communities. Among the many social media platforms, TikTok stands out for its ability to create dynamic and interactive engagement through short-form videos and live streaming features. This study explores how the retail brand OH! SOME uses communication strategies on TikTok to foster meaningful interaction with its audience. Drawing on Chriss Fill’s (1995) three-stage communication framework—Pull, Push, and Profile Strategies—the research examines how these approaches are implemented across OH! SOME’s beauty, makeup, and skincare accounts. A qualitative descriptive method was employed, combining in-depth interviews, direct observation, and documentation with three key participant roles: the operator, live streaming assistants, and hosts. The findings reveal that OH! SOME’s communication success on TikTok relies on its ability to integrate creative content with real-time interaction. The Pull Strategy attracts audiences through engaging visuals and relatable messages; the Push Strategy emphasizes teamwork and consistent interaction during live sessions; and the Profile Strategy strengthens brand image and trust among followers. Overall, the study highlights how classical communication theories can be adapted to the dynamics of digital marketing. It provides both conceptual and practical insights for brands seeking to build audience relationships in the era of social commerce. The results also underline TikTok’s potential not merely as a sales tool but as a space for creating community, authenticity, and emotional connection with consumers.

This study examines the role of social media in increasing consumer purchase interest in Skintific products in Indonesia, particularly in the beauty package category. Skintific successfully dominated the market by achieving sales of over IDR 70 billion in the first quarter of 2024. This success was largely driven by the effective use of digital marketing strategies on social media platforms such as TikTok and Instagram. These strategies involved creating relevant content, collaborating with influencers, and engaging directly with the audience to strengthen brand image. The findings indicate that the brand image built through social media significantly contributes to increased purchase interest and consumer loyalty. The highest sales were recorded in the 5-piece beauty package variant, highlighting consumer preference for comprehensive product offerings. Based on the study, social media is proven to be an effective channel for building a positive brand image and influencing consumer purchasing decisions in the beauty industry.