Publication Search

This research aims to evaluate the effectiveness of advertising policy in Kuantan Singingi Regency using qualitative methods and a phenomenological approach. The policy evaluation theory used is William N. Dunn's model, which emphasizes six success criteria, namely effectiveness, efficiency, adequacy, equity, responsiveness and accuracy. Data was collected through interviews, observation and documentation, and analyzed using interactive data analysis. The research results show that advertising policies have not been fully effective in achieving the expected goals, such as increasing regional income and arranging the aesthetics of the city. Findings indicate the existence of illegal advertisements that hinder tax revenues and public dissatisfaction with the government's response to their complaints. Even though the resource structure is in place, implementor skills need to be improved to achieve better efficiency. Licensing and supervision procedures are also considered inadequate, and policies do not provide equal opportunities for all business actors, especially small businesses. This research provides recommendations for improving future policy implementation, with the hope of increasing effectiveness and responsiveness to community needs.

The Regional Regulation of Palangka Raya City Number 09 of 2012 focuses on regulating the use of public spaces and economic activities, including the presence of street clowns as an important element in the city's cultural diversity. Street clowns, who serve as both entertainment and a source of income, face significant challenges due to this regulation, especially regarding permits, locations, and operating hours. Although aimed at creating a neat and orderly urban environment, the implementation of regulations often does not consider the broader social impacts, thereby limiting their mobility and disrupting their income. This research analyzes the impact of Regional Regulation Number 09 of 2012 on the lives of street clowns, by exploring the provisions in the regulation and their responses to the challenges faced. The methods used include literature review and data analysis from previous research, regulatory documents, and related literature. The research results are expected to provide insights into the interaction between government regulations and the lives of the informal sector community, as well as to evaluate the balance between urban planning and the protection of street clowns' rights as an integral part of Palangka Raya's culture.

The village of Blendung, located in the Ulujami sub-district, Pemalang Regency, faces various social and economic challenges, including high unemployment rates and declining incomes due to limited job access and the impact of tidal flooding. One of the efforts to increase community income is through training in making presto milkfish, aimed at empowering Micro, Small, and Medium Enterprises (MSMEs) in the fish processing sector. This training is designed to enhance community skills in diversifying milkfish-based products, such as boneless milkfish, fish cakes, and smoked milkfish, as well as introducing digital marketing strategies to expand the market.The methods used include a participatory approach in processing and packaging technology training, as well as social media-based marketing education. The results of the training showed an improvement in the skills and understanding of participants regarding the production and marketing processes of value-added products. This program also contributes to the growth of local MSMEs, which have significant potential in supporting the regional economy.

Micro, Small, and Medium Enterprises (MSMEs) are types of economic activities managed by individuals, community groups, or families. Economic development has a major influence on businesses that are included in the national economic sector. Most of the country's income comes from small-scale economic activities. MSMEs have a very important role in advancing the economy both at the regional and national levels. The purpose of this study is to analyze the implementation of a simple bookkeeping system in micro and small businesses at the Kurnia Flower Shop, East Nusa Tenggara. The method used is a qualitative type with a case study type. Data were collected through interviews. The results show that the Kurnia Flower Shop does not apply the Micro, Small, and Medium Entity Financial Accounting Standards (SAK EMKM) in bookkeeping or financial reports that are still made using a cash basis, namely cash in and cash out manually (recorded in the book) and bookkeeping is done every day.

The results of the pre-test and post-test in this service show that local students, in this case MA students, are old enough to be considered capable of logical thinking and are considered to have advantages in understanding the social, cultural context and local potential of Mojokerto Regency. So that it can become an agent of change in encouraging more transparent, efficient and accountable financial governance. Good financial literacy contributes to increasing Regional Original Income (PAD), spending efficiency, and budget management that is oriented to community needs. To achieve this, this service invites and encourages MA Al Kautsar students to think critically, logically and encourages students to have concern for Mojokerto Regency. Students are encouraged to choose roles that can contribute to the better development of Mojokerto Regency. The post test results show that students plan to choose roles that are oriented towards developing personal skills which also have an impact on solving community problems, for example becoming health workers, education workers, and even improving skills in understanding religion such as memorizing the Koran.  This service article recommends increasing the capacity of local youth through continuous training, strengthening collaboration between government and society, and applying modern technology to increase financial transparency. With this approach, Mojokerto Regency can realize better financial governance and inclusive and sustainable development through human resources who are active, intelligent and care about the progress of the region.

This training aims to increase entrepreneurial interest and ability to utilize social media among housewives in Jero Gunung Village, West Sakra District, East Lombok. In today's digital era, social media has become an effective tool for promoting products and services, as well as expanding market reach. However, many housewives still lack understanding on how to utilize it optimally. This training activity consisted of educational sessions on the basics of entrepreneurship, marketing strategies, and the use of social media as a business platform. In addition, this training also provides assistance in planning and managing small businesses that have the potential to increase family income and realize an independent economy. The results of the training showed an increase in participants' knowledge and skills in entrepreneurship, as well as their increased confidence to start a new business or develop an existing one. Thus, this training is expected to have a positive impact on the family economy and community welfare in Jero Gunung Village.

Baro Gebang Beach has great potential to develop as a sustainable tourism destination. The main challenge in resource management is combining economic growth with environmental conservation. Fintech is present as an innovative solution to support tourism development in this area, by providing access to capital, community-based funding, and increasing operational efficiency. Through P2P lending, local craftsmen in Baro Gebang Beach can expand their businesses, create new jobs, and increase income. This literature review emphasizes the importance of digital literacy and cross-sector collaboration in creating an inclusive and sustainable tourism ecosystem.

Young entrepreneurs in Karanglo Hamlet, Bantul, face difficulties in understanding and fulfilling tax obligations related to Income Tax Article 21 (PPh 21). This community service aims to increase their understanding of tax obligations, especially how to calculate Income Tax Article 21, through interactive approaches such as discussions and simulations of tax calculations. The socialization method was carried out for three days, namely on November 1-3, 2024, by involving the young generation who have businesses in the region as the main target. Before the activity, participants showed a low level of understanding of taxation, but after the socialization, there was a significant increase in their ability to understand and calculate Income Tax Article 21. This result emphasizes the importance of tax education to create a young generation that is tax-compliant and supports state revenue.

To find out  the beef cattle business in Perbaungan sub-district is potentially profitable from a financial, social and environmental perspective. Primary data were collected through interviews with farmers and secondary data from relevant agencies. Descriptive-analytical method was used. Benefit-Cost Ratio (BCR), Net Present Value (NPV), and Internal Rate of Return (IRR) were used to assess business feasibility. The results showed that the beef cattle business is financially viable with a BCR value of 1.35, NPV of 25,000,000, and IRR of 18 per cent. In addition, the business has a positive impact on income generation, job creation, and farmer welfare. But there are some problems, such as changes in feed prices and cattle waste management. Even if feed prices and cattle selling prices change significantly, the business is still viable, according to the sensitivity analysis. To make the business more sustainable, the government should help through training programmes, feed subsidies and access to finance. Beef cattle enterprises have great potential to grow and have a positive impact on both the environment and the community if managed properly.

Advertising tax is one of the significant sources of Local Revenue (PAD) in Sikka Regency, contributing up to 25% of the total PAD. This study discusses the strategies implemented by the Sikka Regency Regional Revenue Agency (BAPENDA) to increase advertising tax revenue annually. These strategies include digitalization of administrative services, intensive socialization to the community, strict law enforcement, and collaboration with related agencies such as Satpol PP and the Prosecutor's Office. The results of the study indicate that optimization of advertising tax revenue can be achieved through simplification of the administrative process, technology-based supervision, and revenue diversification by utilizing the potential of digital advertising. Supporting factors include proactive policies of the local government, while the main inhibiting factors are low taxpayer compliance and lack of socialization. Through a collaborative approach, innovation, and law enforcement, advertising tax is expected to provide a greater contribution to Sikka Regency's PAD, support regional development, and create a more modern, transparent, and sustainable tax management system.

Livestock is one of the main sources of income for rural communities, especially in Motaulun Village, Malacca Regency, West Malacca District. However, livestock that are not properly cared for by the owner can cause various problems. These disputes can be resolved through various means, both formally and informally. Many people prefer to resolve this dispute informally, namely through the settlement of cases outside the court. The settlement of cases outside the trial aims to find a solution that is acceptable to the parties, without having to follow a formal judicial process. This research is an empirical research, so the data source used is the primary data source, the primary data is obtained from the results of interviews. The Empirical Method is a legal research method that functions to see the law in a real sense and research how the law works in the community. The data were analyzed in a descriptive-qualitative manner. The results of this study show that: (1) The settlement of cases according to customary provisions carried out by the people of Motaulun Village goes through several stages, namely the first is a complaint from the victim to the Motaulun Village officials, the process of summoning the parties to the dispute, deliberations led by the traditional elder Ambei Fukun, the imposition of sanctions. (2) Factors that affect the community in Motaulun Village prefer alternative settlement outside of court, namely because of the existence of customary institutions as a forum in the settlement process, public legal awareness, fast and cheap settlement, and also distance. These factors influence the community in choosing to settle cases outside the court.

Cireundeu Traditional Village, which is known for its rich traditions and natural resources, has great potential in utilizing campoleh fruit and local spices. However, local communities have not fully utilized this potential in developing products that can increase their income. Mocktail drinks, as an increasingly popular non-alcoholic alternative, offer opportunities for product innovation that can increase market appeal and boost local economies. The aim of this activity is to develop mocktail drinks based on campoleh fruit and innovative local spices. The method for this activity is through identifying campoleh fruit varieties available in the Cireundeu Traditional Village and local spices that can be used in mocktail drinks, then holding training for the local community regarding mocktail making techniques, hygiene and marketing aspects by helping the community in designing marketing strategies and packaging. products, and distribution to increase market reach. This project is expected to not only improve the economy of the Cireundeu Traditional Village community through product innovation but also preserve and promote cultural riches and local resources. By utilizing the potential of campoleh fruit and local spices, communities can create products that are attractive and highly competitive in the market, while strengthening the identity and economic independence of their community. The output of this PM is Pres Release, IPR and PM Journal.

Singular Digital Printing is the name of a business operating in the printing, digital printing, advertising & merchandise sector. As a business activity in providing services to consumers and in the midst of increasingly tight competition, companies are required to provide services quickly and precisely according to the expectations of today's consumers who want smart services. Therefore, in an effort to motivate the performance of its employees, Singular Digital Printing provides rewards in the form of additional income to its employees in the form of incentives, the results of which have yet to be felt. Suryani (2019) states that incentives are stimuli given to employees with the aim of encouraging employees to act and do something for company goals. In this Community Service, the aim is to carry out socialization activities regarding the mechanism/pattern of giving rewards in the form of additional income in the form of incentives so that when implementing incentives there is a standard operational basis/guidelines, and employees know and understand their rights and obligations.  Incentives provided programmatically in the form of performance bonuses, awards or additional allowances have fostered motivation, loyalty and enthusiasm to be more productive and perform better in employees.

Quick and Safe Credit (KCA) is one of the superior service product facilities of PT Pegadaian, which is a loan based on the pawn law with easy, safe, and fast service procedures. Quick and Safe Credit (KCA) is intended to help customers and communities with the problem of investment funds and funds for working capital.This study aims to analyze the factors that influence customer/community demand for PT Pegadaian’s Quick and Safe Credit (KCA) facility. This research is a quantitative descriptive study conducted at PT Pegadaian Oesapa Branch Kupang City. Data were collected using literature study methods, questionnaires, and observations. The results showed that the level of customer income, number of customer family dependents, and level of customer education had a significant effect on the demand for Quick and Safe Credit (KCA) at the Oesapa Branch Pegadaian office. This means that the higher the customer's income, the greater the number of dependents of the customer's family, and the higher the customer's education level, the greater the demand for Quick and Safe Credit (KCA).

This study aims to analyze the tourist attraction of Lake Weekuri on the economy and social community of Moro Mandoyo Village. Lake Weekuri, located in Southwest Sumba Regency, East Nusa Tenggara, has become an increasingly popular tourist destination in recent years. The natural beauty and cultural richness of Lake Weekuri attracts both domestic and foreign tourists. This study uses a qualitative approach with interview, observation, and documentation study methods to collect data related to the impact of tourist visits on the local economy and social changes in the local community. The results of the analysis show that the existence of Lake Weekuri has a positive impact on the community's economy, especially in the tourism, trade, and small and medium enterprises (SMEs) sectors. The increase in the number of tourists has created new job opportunities, increased community income, and encouraged the development of local infrastructure. However, there are also challenges related to the management of tourist destinations that need to be considered to ensure the sustainability of these positive impacts. Socially, the development of the tourism sector has brought changes in people's lifestyles, both in cultural, social, and educational aspects. The people of Moro Mandoyo Village are increasingly open to changes and opportunities offered by tourism, but also face challenges in maintaining the sustainability of local culture and the balance between tradition and modernity. This study provides recommendations for more sustainable tourism management, which takes into account community needs and environmental conservation, so as to maximize economic and social benefits for the people of Moro Mandoyo Village.  

Economic independence is an important factor in improving community welfare, especially for youth in rural areas. Cibatu village, which has abundant human resource potential, faces challenges in the form of low youth access to skills that can be used as a source of income. This screen printing training and development program aims to increase the economic independence of Cibatu village youth by providing practical skills in the field of screen printing on textile media. The program implementation method includes theoretical and practical screen printing training, starting from the screen printing process to final production. The results of this training show an increase in participants' skills and higher motivation to start a screen printing business independently. Thus, this screen printing training and development is one of the strategic solutions in encouraging the economic independence of youth in Cibatu Village, which in turn contributes to improving community welfare

Small and Medium Enterprises (SMEs) play a crucial role in economic growth but often face challenges in expanding their market reach. Utilizing social media as a marketing platform can be an effective and efficient solution to enhance the competitiveness of SMEs. This community service activity aims to optimize the use of social media for product marketing by SMEs in Mekarmukti Village through intensive training. The training covers an introduction to social media platforms, techniques for creating engaging content, digital marketing strategies, and performance analysis. The methods employed include participatory approaches, hands-on practice sessions, and group discussions. The results of the activity indicate an increase in participants' understanding and skills in using social media to promote products. Furthermore, participants are capable of creating creative content and designing more structured marketing strategies. Consequently, this training has a positive impact on the development of SME marketing in Mekarmukti Village and is expected to increase income and business sustainability for SME entrepreneurs..

Pantai Amal Baru Village, East Tarakan District, Tarakan City, is a coastal area in Tarakan City that has abundant tourism potential and marine resources. The majority of the people of Tarakan City rely on resources in coastal areas as their livelihoods, especially as seaweed cultivators, fishermen, and coastal natural tourism drivers. Tarakan City has a fairly high potential for cultivating fishery commodities, one of which is seaweed resources, which are products of economic value as industrial raw materials that are urgently needed in the global market. However, seaweed cultivators face several problems, including capital, production costs, unstable market demand, unstable seaweed prices, and seaweed workers who do not have enough knowledge and skills regarding the improvement of seaweed processing in Tarakan City. This service activity was held in Pantai Amal Baru Village, East Tarakan District, Tarakan City, North Kalimantan Province on September 16, 2024 at 09.00-16.00 WITA. This activity was carried out at the seaweed cultivation site of Pantai Amal Baru with the participation of IRT, seaweed workers, and also small children. The methods carried out in this service activity are community education, improving the quality of seaweed cultivation, and documentation. This service activity describes the comprehensive objectives of the community service program which includes aspects of marine resource management and economy in the coastal community of Amal Baru Beach. This includes community education, improving the quality of seaweed cultivation, developing seaweed processing and increasing income.

To ensure the competitiveness and sustainability of community businesses, one strategy that needs to be implemented is to focus on packaging (product packaging) and product cleanliness. Denai Lama Village, located in Pantai Labu District, Deli Serdang Regency, is one of the tourist villages that has a traditional market that produces local products, especially in the food and handicraft sectors, so that it has its own appeal and can be a significant source of income for the local community. The main objective of this community service is to implement product marketing strategies through product packaging and cleanliness in order to support the desires of the community. In addition to conducting socialization to Traditional Market traders in the Denai Lama tourist village, namely Paloh Naga Market and Selayar Denai, a survey was also conducted using a questionnaire method to obtain data that would be analyzed descriptively. The results obtained were that 56 percent of traders in the Denai Lama tourist village, Pantai Labu District, had a final education of Elementary School or equivalent, with the majority of business actors being mothers aged 51 years and over as many as 44 percent, with approximately 16 types of merchandise, and There are 36 percent of traders who use banana leaves as their merchandise packaging.

Randualas Village is located in Kare District, Madiun Regency and has abundant potential for corn plant biological resources. The available corn husk waste sometimes only becomes a pile of garbage and has not been utilized optimally. Community service aims to foster insight in the Randualas village community and the economic value of corn husk waste. The method of implementing community service is through socialization and training in making handicrafts from corn waste. The results of this activity are the creation of increased community insight in the management of corn husk waste and the results of handicrafts that have sales value from corn waste. Based on the results of the pre-test and post-test, an increase in insight of 50% was obtained. The handicrafts produced are not only used to beautify the interior of residents' homes but are also sold to increase residents' income. This activity can increase insight, creativity, and income of village residents. The follow-up to this activity will be carried out continuous training and efforts are made so that the handicrafts can be marketed online so that they can improve the economy of Randualas village residents.