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This study aims to analyze the effectiveness of using Instagram social media in branding a new brand by Malam Minggu Group. Through the approach of marketing communication, creative branding, social media, and digital content marketing, Malam Minggu Group utilizes Instagram as a platform to market their new brand. In this study, a literature review was conducted on these concepts and an analysis was performed on the marketing strategies, branding outcomes through Instagram content, and the effectiveness of using social media in branding a new brand. The results of the study indicate that the use of Instagram social media by Malam Minggu Group effectively builds a strong brand image, increases brand awareness, and expands their brand reach. This study provides insights and recommendations to further enhance the effectiveness of using Instagram social media in branding a new brand.

Delsa Barelng adalah delsa yang telrleltak di Kelcamatan Barelng, Kablpateln Jombang. Delsa Barelng melmiliki belrbagai macam potelnsi yang dapat dikelmbangkan. Salah satlnya adalah lMKM. Belrdasarkan data yang didapatkan mellalli slrveli, telrdapat selkitar 45 lMKM yang belropelrasi. lsaha Mikro, Kelcil dan Melnelngah (lMKM) melrlpakan salah satl ellelmeln pelrelkonomian di Delsa Barelng yang melmiliki pelranan pelnting dalam pelrkelmbangannya. Pelningkatan jlmlah pellakl lMKM belrdampak pada pelrelkonomian Indonelsia. masih banyak pellakl lMKM yang melngalami problelmatika dalam proselsnya. Selbagian belsar pellakl lMKM yang melngalami kelndala telrselblt adalah melrelka yang belrada dalam rlang lingklp delsa. Dimana masih telrdapat belbelrapa keltelrbatasan pada ellelmeln-ellelmeln pelnlnjang yang melnjadikannya belrkelmbang. Salah satl dari selkian pelnlnjang kelgiatan lMKM adalah adanya lelgalitas lsaha, branding, dan laporan kellangan. Delngan adanya pelnlnjang lMKM telrselblt, lMKM dapat  melningkatkan dan melngelmbangkan lsahanya. Dari  total  selkitar  45 lMKM di delsa barelng hanya seldikit pellakl lsaha yang  tellah  melndaftarkan  izin  lsaha  karelna  selbagian  belsar  pellakl  lsaha  melnjalankan  aktivitas  jlal  belli  di  hari  kelrja,  belllm  mampl  melngglnakan  telknologi intelrnelt, selrta belllm melndapat informasi dan melngeltahli lrgelnsi pelmblatan izin lsaha. tim  pelngabdian  masyarakat  tellah  mellaksanakan  sosialisasi  dan  pelndampingan  selcara  langslng  pelmblatan  nomor  indlk  belrlsaha  (NIB)  mellalli  onlinel  singlel  slbmission  (OSS)  di  Kantor balai delsa barelng dan selcara door to door kel rlmah masyarakat yang melmiliki  lsaha  mikro.  Tljlan  kelgiatan  pelngabdian  masyarakat  ini  adalah  melmbelrikan  pelmahaman  telntang  pelntingnya  NIB  dan  OSS  digital  lntlk  melndapatkan  kelmldahan  lelgalitas  lsaha  selrta  doklmeln  lainnya  selpelrti  NPWP badan atal pelrorangan. Kelgiatan pelngabdian masyarakat dilaklkan delngan  meltodel  sosialisasi  dan  pelndampingan, selrta   melmiliki   sasaran   khlsls   bagi   masyarakat   yang   belllm   melmiliki   nomor   indlk   belrlsaha   (NIB)   teltapi   sldah   melmiliki   atal   melnjalankan   lsaha   mikro. Delsa Barelng adalah delsa yang telrleltak di Kelcamatan Barelng, Kablpateln Jombang. Delsa Barelng melmiliki belrbagai macam potelnsi yang dapat dikelmbangkan. Salah satlnya adalah lMKM. Belrdasarkan data yang didapatkan mellalli slrveli, telrdapat selkitar 45 lMKM yang belropelrasi. lsaha Mikro, Kelcil dan Melnelngah (lMKM) melrlpakan salah satl ellelmeln pelrelkonomian di Delsa Barelng yang melmiliki pelranan pelnting dalam pelrkelmbangannya. Pelningkatan jlmlah pellakl lMKM belrdampak pada pelrelkonomian Indonelsia. masih banyak pellakl lMKM yang melngalami problelmatika dalam proselsnya. Selbagian belsar pellakl lMKM yang melngalami kelndala telrselblt adalah melrelka yang belrada dalam rlang lingklp delsa. Dimana masih telrdapat belbelrapa keltelrbatasan pada ellelmeln-ellelmeln pelnlnjang yang melnjadikannya belrkelmbang. Salah satl dari selkian pelnlnjang kelgiatan lMKM adalah adanya lelgalitas lsaha, branding, dan laporan kellangan. Delngan adanya pelnlnjang lMKM telrselblt, lMKM dapat  melningkatkan dan melngelmbangkan lsahanya. Dari  total  selkitar  45 lMKM di delsa barelng hanya seldikit pellakl lsaha yang  tellah  melndaftarkan  izin  lsaha  karelna  selbagian  belsar  pellakl  lsaha  melnjalankan  aktivitas  jlal  belli  di  hari  kelrja,  belllm  mampl  melngglnakan  telknologi intelrnelt, selrta belllm melndapat informasi dan melngeltahli lrgelnsi pelmblatan izin lsaha. tim  pelngabdian  masyarakat  tellah  mellaksanakan  sosialisasi  dan  pelndampingan  selcara  langslng  pelmblatan  nomor  indlk  belrlsaha  (NIB)  mellalli  onlinel  singlel  slbmission  (OSS)  di  Kantor balai delsa barelng dan selcara door to door kel rlmah masyarakat yang melmiliki  lsaha  mikro.  Tljlan  kelgiatan  pelngabdian  masyarakat  ini  adalah  melmbelrikan  pelmahaman  telntang  pelntingnya  NIB  dan  OSS  digital  lntlk  melndapatkan  kelmldahan  lelgalitas  lsaha  selrta  doklmeln  lainnya  selpelrti  NPWP badan atal pelrorangan. Kelgiatan pelngabdian masyarakat dilaklkan delngan  meltodel  sosialisasi  dan  pelndampingan, selrta   melmiliki   sasaran   khlsls   bagi   masyarakat   yang   belllm   melmiliki   nomor   indlk   belrlsaha   (NIB)   teltapi   sldah   melmiliki   atal   melnjalankan   lsaha   mikro.

The development of the times and technology demands that many people be able to balance in the realm of work, such as UMKM. In its development, it is required to introduce and market its products more easily and modernly. This is what gave rise to the term "Digital Marketing", product marketing that utilizes the internet and other interactive technologies to connect dialogue between producers and consumers. The writer who does community service in Nglebak Village, Bareng District, Jombang Regency helps several UMKM in introducing what Digital Marketing is and how to get started. With the method of implementing UMKM socialization which invites a resource person in his field. Followed by assistance in creating brand identity and E-Commerce. It ends with the physical delivery of brand identity such as business cards, business stickers, etc to UMKM. It was concluded that UMKM in Nglebak Village, who previously did not know the importance of brand identity and Digital Marketing, can now understand the importance of a brand identity and Digital Marketing after following the stages of the community service implementation method carried out by the author.  

Logo rebranding training and mentoring as an effort to increase business competitiveness for MSMEs in Gebang Putih sub-district. Gebang Putih village is one of the villages in the Sukolilo sub-district. Gebang Putih sub-district has quite a number of MSMEs, some of which are quite large, but not a few are still pioneering. we identified one of the problems lies in the lack of branding on the products being marketed, one of which is the problem of rebranding the MSMEs logo. Some MSMEs in the Gebang Putih sub-district still have a logo design that tends to be simple and there are even a number of MSMEs in the Gebang Putih sub-district that do not yet have a logo. Branding is something that is in a product or service such as a name, sign, symbol, logo, or a combination of all that aims to identify a product or service. the purpose of branding is to introduce a product or to the wider community, build public trust in a product, and to shape public perception of a product being sold. Based on the above problems, a logo rebranding training and mentoring program was implemented for MSMEs in the Gebang Putih sub-district. The training and assistance is intended so that MSMEs can recognize the importance of branding and make their own logo designs more attractive.

Micro, Small and Medium Enterprises (MSME) are sectors that are influential in running the economy in the community. MSME are also expected to be able to contribute in creating employment opportunities for the surrounding community, so as to be able to reduce poverty in an area. The existence of the Wolamgrezz MSME in Carangwulung village actually has the potential to become a large MSME in the Wonosalam District and even the entire Jombang Regency, because these UMKM raise the region's superior crops. Therefore, Wolamgrezz MSME must be fully supported in running their business, so that the existing potential can run optimally and can become the leading MSME in Jombang Regency. However, in carrying out its business, Wolamgrezz has several problems that arise in the field, such as obstacles to product promotion through digital e-commerce media and product marketing only by word of mouth, so that consumers who know Wolamgrezz's MSME products are very limited and only within the scope of Carangwulung village. Therefore, the branding and marketing of UMKM Wolamgrezz products must be carried out immediately and intensified so that they can attract consumers widely so that product sales can increase and income will also increase, and this can also affect the opening of new job vacancies.

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.

The problem encountered by the Kenongo Sari Farmer Group in Purwosari Village, Sukorejo District, Kendal Regenc is the marketing aspect where coffee products for hotels, restaurants, and coffee shops were disrupted due to the effects of the Covid 19 Post Pandemic, where there was a decrease in turnover due to the closure of the coffee industry from upstream to downstream. In addition, the coffee produced by farmer groups located at the base of Prau Mount with a height of 1000 to 1400 MASL  is less well known among Indonesian coffee connoisseurs, because the name Kenjur Coffee lacks promotion. Therefore this community service activity is carried out to promote and elevate the potential of Kenjur Cofee through the preparation of a digital marketing strategy. The method used is business assistance in creating social media, product branding, and conducting training for members. From the results of this 6-month assistance, it was obtained that there was a change in the mindset of business owners in implementing digital technology, having digital skills, and having media for promotion and marketing: Instagram social media, Google My Business, new logo, and new packaging. In the future, it is hoped that community service partners can increase turnover and have a wider range of product marketing  

This research aims to investigate the integration of ethical business practices and AI-driven marketing strategies for product branding within Micro, Small, and Medium Enterprises (MSMEs). The study adopts a qualitative approach, utilizing semi-structured interviews and content analysis. A purposive sampling technique will be employed to select participants from diverse MSMEs. Data will be analyzed thematically to identify patterns and insights regarding the implementation and impact of ethical practices and AI-driven marketing on branding strategies. The findings are expected to provide nuanced understandings of the challenges, opportunities, and outcomes associated with integrating ethical principles and AI technologies in MSMEs' branding endeavors, offering valuable insights for both practitioners and scholars in the field of marketing and business ethics.

The smart city action plan for the city of Denpasar Bali includes: 1) human resources 2) nfrastructure, 3) applications, and 4) smart city literacy. Meanwhile, in building a smart city there are six pillars, namely smart governance, smart society, smart living, smart economy, smart environment, and smart branding. In 2020 Denpasar City ranks 1st Smart City with Surakarta in the framework of the movement program towards 100 Smart Cities Indonesia.The 2021 Electronic-Based Government System Index is 3.19 which is in the good category and is in the Top 5 RKCI that year.  The Denpasar Bali City Communication, Information and Statistics Service (Kominfos) has taken several steps to implement e-government in realizing a smart city. Some of these steps include building an e-gov portal, increasing accessibility, using the right technology, establishing partnerships with the private sector, developing mobile applications. By implementing e-gov and developing a smart city, the Denpasar-Bali City Communication and Informatics Agency is able to improve the quality of public services, facilitate public access to information and public services, and increase the efficiency and effectiveness of the performance of the Denpasar city government.  

This research aims to explore sustainable digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) with a focus on redefining brand identity. The research employs a qualitative approach, utilizing in-depth interviews and thematic analysis. A purposive sampling technique is employed to select participants from diverse MSME backgrounds. Through rigorous thematic analysis, the study reveals insights into effective digital marketing strategies that align with sustainability goals while reshaping brand identities for MSMEs. The findings highlight the importance of authenticity, transparency, and social responsibility in crafting sustainable brand identities in the digital era. This research contributes to the understanding of practical strategies for MSMEs to thrive in the competitive digital marketplace while embracing sustainability principles.

Penelitian ini bertujuan untuk mengetahui peran rebranding dan product quality terhadap brand image produk fair and lovely menjadi glow and lovely. Hipotesis dalam penelitian ini ada tiga. Hipotesis pertama adalah rebranding berpangaruh positif signifikan terhadap brand image hipotesis dua product quality berpengaruh positif signifikan terhadap brand image dan hipotesis tiga yaitu rebranding dan product quality berpangaruh positif signifikan. Data diperoleh dari penyebaran kuesioner dengan metode non probability sampling dengan teknik purposive sampling. Sampel yang diambil 86 responden generasi Z di Desa Pagerwojo, alat hitung analisis yang digunakan yaitu SPSS. Hasil analisis data diperoleh  pengaruh rebranding dan product quality terhadap brand image sebesar R Square sebesar 0,450. Hal ini menunjukkan bahwa pengaruh variabel bebas yaitu Rebranding dan Product Quality dapat menjelaskan variabel terikat yaitu brand image sebesar 45,0% dan sisa 55,0% dijelaskan oleh variabel lain. Pengujian hipotesis menunjukkan bahwa hasil uji t pada variabel Rebranding (X1) diperoleh nilai = 2,054 > 1,98, dengan tingkat signifikan 0,043 lebih kecil dari batas signifikansi 0,05, ini berarti thitung > ttabel, yang berarti Ho ditolak dan Ha diterima dan Rebranding secara parsial berpengaruh positif signifikan terhadap brand image. Uji t pada variabel product quality diperoleh nilai thitung = 5,114 > 1,98 dengan tingkat signifikan 0,000 lebih kecil dari batas signifikasi 0,05, ini berarti thitung > ttabel, yang berarti Ho di tolak dan Ha diterima dan product quality secara parsial berpengaruh positif signifikan terhadap brand image.

Penelitian ini bertujuan untuk mengetahui bagaimana elemen sukses penerapan            E-Government pada era Covid-19 di Kominfo Riau, sekaligus mengetahui bagaimana penerapan E-Government di Kominfo Riau saat masa Covid-19 dan setelah masa Covid-19 ini. Selain itu penelitian ini juga bertujuan untuk melihat inovasi-inovasi apa saja yang mendukung kesuksesan penerapan E-Government di Kominfo Riau. Metode penelitian yang digunakan adalah metode kualitatif deskriptif yang menjabarkan penelitian berdasarkan penggambaran keadaan yang sebenarnya. Penelitian ini dilakukan pada pegawai dan pimpinan Kominfo Riau, dengan Teknik Pengumpulan data dilakukan dengan wawancara pada Kepala Dinas beserta pegawai yang ada di Kantor Diskominfo Riau. Hasil penelitian menunjukkan bahwa elemen sukses penerapan E-Government pada era Covid-19 di Kominfo Riau didukung oleh penerapan inovasi-inovasi pemerintahan yang meliputi : (1) Inovasi Dimensi Smart Governance, (2) Inovasi Dimensi Smart Society, (3) Inovasi Dimensi Smart Environment, (4) Inovasi Dimensi Smart Economy, (5) Inovasi Dimensi Smart Living, dan (6) Inovasi Dimensi Smart Branding. Beberapa inovasi yang diterapkan ini masih menemui beberapa kendala yang perlu ditangani langsung oleh Kominfo Riau serta pemerintah Provinsi Riau.

Perancangan identitas visual brand dapat membantu sebuah brand membedakan satu dengan yang lainnya. Dengan adanya identitas visual brand, audiens pada akhirnya akan lebih mudah mengingat brand secara jelas, unik dan konsisten. Perancangan identitas visual brand Terminal Dungingi adalah sebagai representasi visual dari nilai – nilai kepribadian brand termasuk mempromosikan tujuan perusahaan. Rumusan Masalah bagaimana merancang identitas visual branding Terminal Dungingi yang efektif sehingga memiliki identitas yang tepat sebagai terminal angkutan penumpang di kota Gorontalo. Tujuan penelitian perancangan identitas visual branding Terminal Dungingi sebagai upaya untuk membangun identitas dan citra terminal Dungingi dengan mengoptimalkan unsur dan potensi yang ada melalui media komunikasi visual yang menarik, efektif dan komunikatif. Manfaat penelitian untuk perusahaan agar membangun citra perusahaan yang lebih baik. Manfaat untuk masyarakat agar brand mudah dikenali dengan begitu dapat membangun loyalitas pelanggan terhadap perusahaan.

Today's technology continues to grow and the benefits of using the internet are felt for the users. Some people feel dependent on the internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) in utilizing information technology to run their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to generally describe the impact of digital marketing on sales volume for MSMEs in Sidorejo village. This research is of a qualitative type, using a triangulation model, which combines structured interview methods, in-depth interviews and observations of MSME actors who are actively registered at the Office of Market Community Empowerment – Cooperatives and City Small and Medium Enterprises. From the research results it is known that digital marketing makes it easier for MSME actors to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for MSME players in Sidorejo village. This program emphasizes the importance of understanding digitization from an early age for Micro, Small and Medium Enterprises (MSMEs) to market products in today's modern business style, and is expected to increase the value branding of these products or increase sales turnover.

Seiring dengan perkembangan zaman, teknologi informasi juga ikut berkembang pesat. Salah satu kemajuan teknologi informasi adalah dengan adanya internet. Adanya internet memudahkan mengakses sumber informasi yang ada di seluruh dunia. Pengabdian masyarakat (community empowerment) menjadi isu utama dalam program dan orientasi pembangunan nasional pada saat ini. Kegiatan peningkatan sarana jalan diupayakan melibatkan masyarakat secara aktif melalui Pengabdian masyarakat. Dalam kegiatan bimbingan UMKM Ayam Goreng Bu Sumarni, tujuan utamanya adalah untuk membangkitkan dan memberdayakan kembali UMKM lokal yang terkena dampak pandemi. Bimbingan yang dilakukan terdiri dari rebranding logo, kemasan, dan spanduk, kemudian juga memberikan materi mengenai pentingnya Brand Awareness pada sosial media, dan pemberian materi mengenai Instagram    

This article discusses the process of rebranding the product photo of Madu Riduwan UMKM in Gebang Putih Village. Product photo rebranding is an important strategy in strengthening brand identity, increasing visual appeal, and achieving marketing success. Through photo analysis prior to rebranding and planning for photo concept selection, Madu Riduwan UMKM managed to produce more attractive, professional product photos and strengthen their brand image. The results of this product photo rebranding are expected to expand market reach, increase brand awareness, and build closer relationships with consumers.

One very important aspect in the development of Micro, Small and Medium Enterprises (MSMEs) is the form of granting permits for carrying out business activities, which are given by the authorities to business actors. Legality in a business also has a very important role, because it is used as an indication that the business being established is feasible and running. NIB is a business identity number used by business actors to obtain business permits and commercial or operational permits. The community service activities carried out were creating Business Identification Numbers through Online Single Submission (OSS) and marketing to several small business partners, due to a lack of understanding of gadget applications and a lack of product marketing strategies in Sukamoro Hamlet, Puncu Village. The purpose of this service is to provide understanding to the public about the importance of having business legality and product marketing. The method used is observation. The number of umkm in Sukomoro Hamlet is 11 umkm, and 1 umkm does not yet have an NIB. The UMKM was pleased and succeeded in forming an NIB so that it was able to obtain an NIB legality certificate, namely the "Salsabila" banana chips business. The results obtained from this activity were an increase in product quality and customers for "Salsabila" banana chips.  

Data menyebutkan bahwa Usaha Mikro Kecil dan Menengah (UMKM) menjadi penyumbang Produk Domestik Bruto (PDB) terbesar dengan angka sekitar 61 persen. Direktur Pembinaan Pengelolaan Keuangan BLU Kementrian Keuangan, Ary Wahyuni dari jumlah tersebut kontribusi UMKM menyerap tenaga kerja mencapai 97 persen. Dalam menjalankan program Community Development, mahasiswa ESQ Business School berupaya untuk meningkatkan kualitas daripada UMKM dengan cara bekerjasama dengan IWAPI Jakarta Timur. IWAPI merupakan Ikatan Wanita Pengusaha Indonesia, dalam hal ini kami bekerjasama dengan IWAPI di daerah Jakarta Timur. Kami memilih IWAPI sebagai organisasi yang kami ajak bekerjasama dikarenakan legalitas organisasi tersebut dan juga feedback dari organisasi tersebut yang kami nilai sangat baik dari segi komunikasi dan kerjasama lainnya, khususnya Tji Liwoeng Coffee. Pada kegiatan ini dilakukannya proses Re-Branding dengan meningkatkan brand awareness. Tujuan utumanya dari Re-branding sendiri adalah untuk memperbaruhi sebuah brand yang telah ada agar menjadi lebih baij dengan tidak mengabaikan tujuan awal dari Tji Liewoeng Coffee itu sendiri. Pada tahap ini kegiatan yang dilakukan adalah membuat mood board yang sesuai dengan permintann dari pemilik. Maka dari itu dengan adanya Re-branding terhadap Tji Liewoeng Coffee ini meningkatkan engagement dan juga pendapatan. Kelebihan dari Re-branding adalah memberikan potensi yang lebih menonjol terhadap kompetitor. Dalam melakukan kegiatan ini juga ditemukan perbedaan diantara dunia kuliah dan pekerjaan.    

This study aims to analyze the potential of the Blenduk church area in Semarang. The potential of this area needs a visual identity design as a form of tourism promotion in the city of Semarang, which incidentally the government is still active in increasing the promotion of local tourism. This study intends to design a visual identity for the Blenduk church area, so this research was carried out with qualitative research. As a persuasive communication activity, this design uses the A-A Procedure approach. The data collection techniques in this study were observation, interviews, documentation and literature study. This study intends to contribute to the Semarang city government, especially the Culture and Tourism office, to design the visual identity of the Blenduk church area so that it has an identity that can be sold to the public and can increase the attractiveness of stakeholders to increase

All members of the Kelapa-Mas community work as palm-sugar-maker in Kliwonan, Banjarharjo, Kalibawang District, Kulon Progo, Yogyakarta. The community has been producing palm sugar for generations and selling it to traditional markets around the village. There is a possibility that the community product could be developed to get a wider market and would give a better economic impact on the community. Through the UKDW Service Learning program in 2019, the community has been assisted to increase the value of their palm-sugar product. This assistance is carried out in 4 stages, First: counseling of good and hygienic production processes according to P-IRT standards, Second: assistance to product branding and packaging, Third: counseling and initiation of product marketing through online/digital and offline media, in collaboration with retail stores, and Fourth:  assistance and initiation of an organization, in order to continuing the palm-sugar-maker community to operating and growth independently. The results obtained during the full one-month intensive mentoring period were: the better sugar products with clear & catchy branding, a wider offline marketing network through modern retail and online media, a business license for P-IRT, and a well-structured-organization for management of the Kelapa-Mas palm-sugar household industry community organization