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The term overthinking has become part of the everyday vocabulary among Generation Z, reflecting a tendency toward excessive deliberation in ordinary situations, including choosing food. The “Overthinking” advertisement by GoFood presents a compelling visual representation of this dilemma through metaphorical symbols such as a talking forehead, piles of clocks, and zodiac characters that construct a complex visual narrative of indecision. This study aims to examine how symptoms of overthinking are visually represented in the advertisement using Roland Barthes’ semiotic approach. The research employed a qualitative method, utilizing observation and documentation techniques to analyze visual structures across scenes. The findings reveal that the advertisement conveys its message through denotative, connotative, and myth-based signs, illustrating how Generation Z interprets the burden of choice in a digital cultural context. The results demonstrate how visual communication strategies can foster empathy while offering solutions to the everyday anxieties of a young audience. This study contributes to the development of visual semiotics discourse in the field of visual communication design and offers insights for advertising practices grounded in social issues.

This study investigates the verbal and visual signs embedded in the promotional posters of Midsommar (2019), a psychological horror film directed by Ari Aster. Drawing on Dyer’s (1982) theory of visual signs, Saussure’s semiotic model of the signifier and signified, and Cerrato’s (2012) theory of color symbolism, the research analyzes how linguistic and visual elements work together to convey layered meanings. Using a descriptive qualitative approach, five official film posters were examined to identify how signs construct thematic messages and emotional tones. The findings reveal that the posters deliberately juxtapose serene imagery with unsettling symbols, creating a tension between aesthetic beauty and psychological horror. Verbal cues such as taglines and titles signal themes of ritual, trauma, and emotional transformation, while visual signs—such as costume, color palette, facial expressions, and symbolic objects—reinforce the film’s narrative of cultural disorientation and personal collapse. Color symbolism, particularly the use of red, blue, and white, plays a key role in evoking mood and implying deeper psychological and ritualistic meanings. Overall, this study demonstrates that Midsommar’s posters function not only as promotional tools but also as rich semiotic texts that foreshadow the film’s ideological and emotional content, offering insight into how horror and beauty can coexist within cinematic visual culture.

This study aims to describe the reality of social life in the short story "Ibu Kota" by Silvester Petara Hurit. By using the theory of literary sociology and descriptive qualitative research methods, the researcher analyzed and obtained the following research results, (1) the city as a space that is oppressive and unfriendly, (2) social inequality and moral decadence (3) the destruction of cultural values ​​and communal life, (4) alienation in urban life, and (5) the symbolism of the city as a misleading hope

Indonesia as a multicultural country has various traditions that reflect social and spiritual values, one of which is the tingkeban tradition in Javanese culture. This tradition is not only a spiritual ritual for the safety of pregnant women and their fetuses, but also a medium for cultural expression through the symbolism of traditional food. This study aims to identify the terms of traditional food and snacks in the tingkeban ceremony and explore the symbolic and cultural meanings contained therein through an ethnolinguistic approach. The focus of the study was directed at the people of Ketapangkuning Village, Ngusikan District, Jombang Regency, East Java, who still maintain the traditional tingkeban practice. By using an ethnolinguistic approach, this study attempts to trace the relationship between language and culture reflected in the lexicon of traditional food as a representation of the values of harmony, balance, and respect for life in Javanese society.

This study aims to describe and analyze the lexicon used in traditional Javanese wedding ceremonies in Trowulan District, Mojokerto Regency, through an ethnolinguistic approach. The lexicon is not merely a set of communicative terms, but also conveys cultural values such as sacredness, harmony, and reverence for ancestors. The research employs a descriptive qualitative method with data collected through participatory observation, in-depth interviews, and documentation of cultural symbols. The findings reveal that lexicons such as siraman, midodareni, temu manten, kembar mayang, and sungkeman carry symbolic meanings that reflect the value system of Javanese society. These lexicons not only reinforce local cultural identity but also function as a medium for transmitting traditions. This study emphasizes the importance of preserving traditional lexicons as a form of cultural heritage and offers valuable insights for the advancement of linguistic and cultural studies in Indonesia.)

This study examines cultural conflict in language interaction within the Korean drama Pyramid Game through an ethnolinguistic approach. The main focus of the research is to analyze how language is used as a tool of power, domination, and resistance within the socially hierarchical context of a school setting. Data is derived from the dialogues and actions of key characters such as Baek Ha Rin, Sung Soo Ji, and Seo Do Ah, which reflect power dynamics and efforts to resist oppressive systems. The analysis reveals that language functions not only as a means of communication but also as an instrument for asserting authority and mobilizing solidarity. Baek Ha Rin employs intimidating speech to maintain her position at the top of the social pyramid, while Sung Soo Ji uses language to build a collective movement against injustice. The drama also illustrates symbolic violence through nonverbal communication forms such as exclusion and social gestures. These findings affirm that language in Pyramid Game reflects cultural conflict embedded within an unequal social system and has the potential to generate real-world impacts on society.

This study aims to explore in depth the implementation of the Geret Sapu tradition in Jambuwok Village, including an analysis of its lexical and cultural meanings, as well as its relevance to the teaching of Indonesian Language and Literature at the senior high school level. The research focuses on the traditional practices of the Jambuwok Village community, located in Mojokerto Regency, using a qualitative descriptive approach. Data were collected through documentation and interview techniques, with local residents serving as the research subjects. Data validity was ensured through source and method triangulation. Data analysis was carried out in three stages: data reduction, data display, and conclusion drawing. The findings reveal that the Geret Sapu tradition consists of two main stages: preparation and implementation. The ritual involves six symbolic objects, namely: a broomstick, water jug (kendi), mat, pillow, bolster, and soil. Semantic analysis was conducted through the interpretation of lexical and cultural meanings. These findings indicate that the cultural values embedded in the Geret Sapu tradition can be integrated into Indonesian Language and Literature learning as contextual material grounded in local culture.

This study aims to describe the symbolism of rice seeds in the short story Sending the Last Rice Seeds to the Fields by Silvester Petara Hurit which reveals the relationship between various aspects of life and culture of the Lamaholot community, ranging from beliefs, traditions, to the relationship between humans and nature. This study uses a qualitative research method. The findings and discussion of the symbolism of rice seeds in the short story Sending the Last Rice Seeds to the Fields by Silvester Petara Hurit can be concluded as follows, 1) rice seeds as a symbol of life and fertility, 2) rice seeds as a symbol of Lamaholot tradition and culture, 3) rice seeds as a symbol of the relationship between humans and nature, and 4) rice seeds as a symbol of cultural resilience.

This study aims to describe the form, meaning, and socio-cultural function of the register of language use in the short story Filosofi Kopi by Dee Lestari. The method used is descriptive qualitative with content analysis techniques, Halliday's register theory, and Lotman's cultural semiotics. The results of the study show that the form of register in this short story includes words (espresso, latte, cappuccino, macchiato), nominal phrases (filosofi kopi, signature coffee, kopi tiwus), idiomatic phrases (kopi paling flirtit), and metaphors (espresso as a life without nonsense, latte as a warm hug). The meaning of the register is divided into primary meaning (literal) and secondary meaning (cultural and symbolic) which construct the values ​​of masculinity, gentleness, beauty, spirituality, and idealism of the characters. The socio-cultural functions of the register include community identity, expressive, evaluative, symbolic, narrative aesthetic, and ideological functions. This research supports Halliday's theory on the relationship between register and situational context, as well as Lotman's theory, which views literary language as a secondary modeling system that represents social and cultural realities. The results are expected to enrich the study of literary sociolinguistics and serve as authentic and contextual teaching materials for Indonesian language and literature in secondary schools.

This study examines how Javanese culture is represented in the tingkeban ceremony of the second child of celebrity couple Lesti Kejora and Rizky Billar, using a critical discourse analysis approach influenced by the post-structuralist theory of Michel Foucault. The tingkeban tradition, originally a private ritual, has been reconstructed into digital entertainment, focusing on aesthetics, religious narratives, and the ideal image of motherhood. By applying Foucault’s concepts of discourse, power, and subject formation, this article reveals how cultural meanings, gender roles, and celebrity identities are formulated through discursive mechanisms on social media platforms. The findings indicate that the event is not merely a means of cultural preservation, but also a symbolic exercise of power that reinforces social norms and preferred identities, particularly those aligned with the middle-class values. In this context, tradition becomes a contested site for the construction and negotiation of meaning in contemporary discourse.

Javanese culture is a product of the community’s collective thought, expressed through traditions that have been preserved over generations. However, cultural practices may face decline due to the pressures of modernization and changing times. Therefore, efforts to preserve and sustain cultural heritage are essential. One method of cultural transmission is through traditional practices. The Ngirim Banyu tradition at Sumber Genitri, Claket Village, represents a form of semi-oral folklore that is still regularly performed by the local community in Claket Village, Pacet District, Mojokerto Regency. This tradition is carried out as an expression of gratitude to God Almighty for the blessings received, particularly the natural spring that sustains the village. This study aims to explore the origins, procedures, ritual components (ubarampe), symbolic meanings, functions, transformations, and preservation efforts related to the Ngirim Banyu tradition at Sumber Genitri. The research also seeks to broaden the researcher’s perspective, knowledge, and experience concerning the existence of local traditions. The theoretical framework used in this study includes concepts of folklore, symbolism and meaning, belief systems, cultural functions, cultural change, and cultural preservation strategies.

This study aims to describe the values ​​of struggle in the short story Hujan Pertama Dari Kampung Kafir by Silvester Petara Hurit. This study uses a descriptive qualitative method with data analysis techniques using a sociological approach. The results of the study indicate the values ​​of struggle in the short story Hujan Pertama Dari Kampung Kafir by Silvester Petara Hurit concluded as follows, 1) the struggle of indigenous people to maintain ancestral traditions, 2) the struggle to preserve local wisdom, 3) the struggle to maintain identity, 4) the struggle to find the meaning of faith, and 5) the struggle to maintain cultural symbols.

The bridal hand bouquet in Western weddings is an important element symbolizing the sanctity of the marriage. The hand bouquet serves as an accessory that complements the appearance of the bride and portrays her as the queen on her special day. This study aims to explain the innovative process of arranging Hologram Flower Bouquets, Rattan Flower Bouquets, and Coconut Flower Bouquets, as well as to validate the product of the book "Creations of Bouquets for Brides". The methodology used includes observation, literature review, documentation, and questionnaires. The process of arranging the Hologram Flower Bouquet, Rattan Flower Bouquet, and Coconut Flower Bouquet consists of three stages: preparation of tools, materials, and steps for arranging the flowers. The validation results from three expert validators for the book "Bridal Hand Bouquets" show the following scores: 12 (good) for the material indicator matching the title, 11 (good) for the images, 11 (good) for completeness of content, 12 (good) for layout, 11 (good) for image clarity, 11 (good) for appearance, 10 (fair) for information clarity, 9 (fair) for sentence accuracy, and 9 (fair) for formal or informal language. It is recommended to create bouquets using artificial or dried flowers and to incorporate unique accessories.

This research aims to explore the visual potential of the goldfish as a source of inspiration in the creation of hand-drawn batik works by incorporating traditional Mandailing ornaments. The goldfish was selected due to its strong symbolic meaning in local culture, representing luck, prosperity, and happiness. Meanwhile, Mandailing ornaments rich in philosophical and aesthetic cultural values serve as supporting elements that strengthen the visual identity of the work. The creative method used in this study follows the approach proposed by Husen Hendriyana, consisting of four stages: preparation, imagination (exploration), development of imagination (design), and realization (execution). The creative process involves illustrating the form of the goldfish combined harmoniously with distinctive Mandailing motifs such as bona bolu, bindu pusuk ni robung, burangir/aropik, sipatomu-tomu, bintang na toras, rudang, raga-raga, sancang duri, jagar-jagar, bondul na opat, tagan, bintang dohot tolu lingkaran, timbangan, podang, gancip, takar, pinggan, mataniari, horis, loding/upak, bintang, alaman bolak, parbincar mataniari, gimbang, lotus flower, and gumbot. The outcome of this research consists of 12 hand-drawn batik artworks applied as wall decorations using a contemporary approach. These works function both aesthetically and educationally, as well as decoratively. The artworks are expected to contribute to the development of hand-drawn batik as a visual art form that adapts to modern times, while also promoting and preserving the rich cultural heritage of the Mandailing through a broader visual format.

This study critically examines the construction and reproduction of authenticity norms and buffer standards in Indonesian TikTok users’ communication practices. Employing Norman Fairclough’s Critical Discourse Analysis (CDA) framework, the research explores how digital expressions—through captions, comments, and hashtags—reflect power relations, algorithmic logic, and social norms that operate subtly yet effectively. An analysis of five popular TikTok contents reveals that so-called “authentic” expression is not spontaneous honesty but rather a curated and performative construct aligned with algorithmic expectations and community aesthetics. The concept of the buffer standard refers to implicit symbolic boundaries that define which expressions are “acceptable” and which risk social or systemic rejection. The study concludes that freedom of expression in digital spaces like TikTok is always a product of negotiation between user agency, algorithmic pressure, cultural norms, and the commodification of identity.  

This study discusses how tourist attractions play a role in shaping destination identity through the integration of cultural, educational, and natural values. The focus of the study is directed at three tourist locations in East Java, namely Pari Temple, Surabaya Museum, and Pandawa Valley. All three represent different models of attractions—from historical sites with spiritual nuances, educational museums in the middle of the city, to thematically designed family recreation parks. The method used is a qualitative descriptive approach with a comparative case study, through observation, documentation, and semi-structured interviews.  The results of the study show that each location has its own way of constructing destination identity. Pari Temple emphasizes cultural continuity and sacred nuances. Surabaya Museum builds city identity through interactive historical education. Pandawa Valley offers a visual and emotional experience that is close to family tourists. All three show that destination identity is formed from a combination of design elements, cultural symbols, and visitor experiences. This study recommends strengthening local narratives and approaches that unite cultural, educational, and natural values ​​in sustainable tourism development.

MSMEs play a crucial role in the economy, and Tenun Subi Donggala, as a cultural heritage, holds significant aesthetic and economic value. Artisans in Pantoloan Boya Village face challenges such as poor marketing, low technological knowledge, and limited government support. Using a qualitative descriptive approach, this research found that while this business adds to family income, the average income remains low. To develop the potential of this business, training, access to stable raw materials, marketing strategies, and government support are needed. Tenun Subi Donggala remains a symbol of economic optimism and the preservation of local culture.

This study aims to analyze the symbolic meanings contained in the lyrics of the song “One Last Breath” by the band Creed using Charles Sanders Peirce’s semiotic theory. The song was selected due to its strong themes of existential crisis, despair, and hope, which are expressed through rich and meaningful linguistic signs. The method used in this research is qualitative descriptive, employing Peirce’s triadic model of signs—icon, index, and symbol—as the basis of data analysis. The primary data source consists of selected lyrics, which were examined to identify the types of signs and their interpreted meanings. The findings reveal that the song's lyrics are filled with emotional symbols reflecting the protagonist's psychological condition, such as the phrase “six feet” as an icon of death, “falling” as an index of mental collapse, and “last breath” as a symbol of the remaining hope. The song also represents Western cultural values related to openness about mental health issues. It is concluded that “One Last Breath” functions not only as a musical work but also as a reflective medium that conveys profound messages about the human struggle and existential meaning. This study is expected to contribute to the development of semiotic analysis in music lyrics and inspire future research on other musical genre.

The Tiatiki tradition in Teluk Depapre, Papua, is not merely an ecological ritual but serves as a cultural communication medium that conveys social and political messages. This study aims to analyze Tiatiki as vernacular media representing environmental conservation while articulating the resistance of indigenous communities against development policies that potentially threaten their customary territories. The research employs a qualitative approach with vernacular discourse analysis methods. Primary data were sourced from a 22-minute-22-second documentary produced by the Balai Pelestarian Nilai Budaya Papua (2020), analyzed through narrative transcription, identification of visual symbols, open coding, axial coding, and theoretical interpretation based on the Two-Step Flow theory and the concept of vernacular media. The findings reveal that the ritual prohibition symbolized by the “kayul larangan” is not merely a sign of marine closure for ecological purposes but also a political statement asserting indigenous territorial claims. Indigenous opinion leaders play a strategic role as cultural communicators and as drivers of subtle resistance against external interventions. These results affirm that local wisdom-based conservation in Papua is not solely ecological but also constitutes a political discourse arena projecting cultural identity and indigenous rights. This study contributes theoretically to cultural communication studies, particularly in analyzing vernacular media as instruments of local political resistance.

This study aims to analyze the representation of the figure of the prolific sundel in the 2025 version of Pocari Sweat #IONTahanBocor advertisement using Roland Barthes' semiotic approach. The ad features a local mystical figure sundel bolong in an unusual humorous narrative to convey an educational message about the importance of staying hydrated during fasting. This study uses a descriptive qualitative method with a constructivist paradigm and analyzes visual impressions based on three layers of Barthes' meaning: denotation, connotation, and myth. The results of the analysis showed that the sundel bolong was shown as a figure who was dehydrated and then recovered after consuming Pocari Sweat, which is interpreted as a symbolic form of loss and recovery of body fluids. This representation shows a shift in meaning from a creepy figure to a funny and educational figure. Visual symbols such as the body leaking and the transformation into a cactus reinforce the educational message about hydration that is popularly packaged and lightweight. These findings suggest that advertising not only becomes a promotional medium, but also builds new myths through the construction of popular culture and visual communication.