Publication Search

Dalam era digital saat ini, platform perdagangan elektronik seperti Tokopedia dan Shopee telah menjadi sarana utama bagi pelaku usaha kecil dan menengah (UKM) untuk menjual produk mereka secara online. Di sisi lain, aplikasi mobile memainkan peran krusial dalam meningkatkan aksesibilitas dan kenyamanan bagi penjual dan pembeli. Artikel ini membahas pemanfaatan aplikasi Android GAWAY sebagai alat yang mampu mengoptimalkan penjualan gerabah melalui platform-platform tersebut. Penelitian ini menggambarkan proses implementasi GAWAY dalam mengelola aspek penjualan, mulai dari pengaturan produk hingga manajemen pesanan. Metode analisis data melibatkan pemantauan statistik penjualan, interaksi pelanggan, dan tingkat kepuasan melalui fitur GAWAY. Hasil penelitian menunjukkan bahwa pemanfaatan GAWAY secara signifikan meningkatkan visibilitas produk, interaksi pelanggan, dan akhirnya peningkatan penjualan gerabah di platform Tokopedia dan Shopee. Artikel ini memberikan wawasan tentang pentingnya integrasi teknologi aplikasi dengan platform perdagangan elektronik untuk mendukung pertumbuhan UKM dalam ekosistem digital.

Increasing business value for MSMEs is no less important. This community service is carried out with the aim of increasing the business value of M-Prod SMEs which is engaged in convection services. The SMART Goal Setting concept is implemented to make M-Prod have added value and can improve its business performance in the future. This community service program takes the form of a tiered workshop with assistance to the MSMEs concerned so that they focus on profit, not just turnover. This community service is one of the efforts to increase the competitiveness of M-Prod SMEs in order to gain a competitive advantage. The problem faced by business actors is that the specific goals of a business are not measurable. Finally partners do not understand how goals are set and how to analyze a measurable goal. This is very influential in terms of business development, this will have an impact on profits.

Alongside the advancement of information technology, the marketing industry has grown pretty quickly. SMEs today have to implement new marketing techniques to promote their goods in the digital age. MSMEs exist in Segaran Village, Klaten, aswell. SMEs have the potential to succeed in Segaran Klaten Village because of the numerous artistic and cultural activities organized there. The issue, however, is that MSME players still have an inadequate understanding of the idea of digital branding. The community service team from UNIBA Surakarta provides digital marketing training for SMEs in Segaran Village as a result. This activity's implementation is carried out in stages. Through this activity it is expected to be able to provide an understanding of the function of digital marketing and have the ability to apply digital marketing. In the end, this activity is expected to be able to increase the economy of the people of Segaran Village with the role of digital marketing carried out by SME sactors in Segaran Village.

Real Work Lecture (KKN) is a vehicle for the application and advancement of science and technology that takes place outside of school under certain time constraints, work processes, and requirements. Higher Education's Community Service Program is an effort to improve the content and quality of education for students and to gain more added value in higher education by carrying out several program activities, one of which is the socialization of personal branding and graphic design. It is envisaged that by implementing this Socialization, it will be possible to build local potential at the KKN location. The goal of this research was to discover and improve the local potential of the Tapaan Village region. The demographic and sample in this study are MSME-Practitioners and Tapaan Village business owners. Interviews, observation, and documentation were utilized to obtain data. This interview method seeks information about the SMEs that the community lives and the potential that exists in the Tapaan Village. According to the study's findings, the role of KKN is part of growing student competency as a kind of community service, particularly in Tapaan Village.

The purpose of this Partnership Program for People is to provide Appropriate Technology for Small Businesses engaged in flower plant nursery. The target of this partnership program for the community is business owners in the field of flower plant nursery. The problem faced by flower plant nursery SMEs is the absence of appropriate equipment or technology in supporting flower plant nursery activities, besides that business management practices have not been touched in doing business, for example simple financial painting and promotion through social media. The proposer of the partnership program in the community agreed with partners to procure appropriate technology in the form of water reservoirs in the implementation of flower plant nurseries, in addition to providing training and assistance in business management and promotion. The operation of the water reservoir will facilitate watering of flower plant seedlings, so that productivity increases. The provision of business management training and assistance has also increased its sales turnover, so that the welfare of flower plant nursery SMEs can be better.

The purpose of this research is to determine the determinants of choice variables for MSME companies in Cimahi when it comes to using e-commerce. In this study, the Theory of Planned Behavior (TPB) is used as a theoretical framework to construct research hypotheses. The earliest stages of the research began with the collection of primary data in the form of questionnaire responses from Cimahi chips SMEs, with a total of 148 respondents filling out the questionnaire. The acquired data will next be processed using various linear regression methods. According to the findings of the study, Cimahi chip SMEs have a favorable attitude toward e-commerce adoption. They also include the influence of social norms as a factor to consider when adopting e-commerce. Perceived behavioral control influences e-commerce adoption as well. Based on the findings of the research, footwear MSMEs that have not used e-commerce should analyze the benefits of e-commerce for business, while MSMEs that have used e-commerce can assess the benefits and restrictions of utilizing e-commerce. The government can also help MSMEs adopt e-commerce by giving training, constructing suitable infrastructure, and establishing applicable legislation.

This research aims to investigate the multifaceted components influencing the competitive edge of Small and Medium Enterprises (SMEs). The research model integrates financial knowledge, AI integration, human capital, and digital marketing to explore their collective impact on SME competitiveness. Through purposive sampling, SMEs across diverse sectors will be selected for in-depth interviews and focus group discussions. Data analysis will employ thematic analysis techniques to derive rich insights from qualitative data. The study anticipates uncovering nuanced relationships between the aforementioned variables and SME competitiveness. Findings will contribute to enhancing understanding of the intricate dynamics shaping SME competitiveness and inform strategic interventions to bolster their competitive edge in the market landscape.

The Community Service Program (PKM) has successfully conducted a training on Dashboard Development and TikTok Business for the Small and Medium Enterprise (MSMEs) Shofi Group. This training was facilitated by the Informatics Engineering Department of Trisakti University and has received an excellent rating based on feedback from the participants. As part of this training, a visualization dashboard was successfully integrated into the Shofi Group's website, allowing them to monitor sales data more efficiently and effectively. In addition, participants also learned about the use of TikTok Business as a tool for marketing their products. Positive feedback from Shofi Group indicates the significant benefits of this training, in terms of assisting MSMEs to adapt and utilize digital technology in their business development. These results underline the importance of similar programs in supporting SMEs to compete in the digital era. It is hoped that the success of this PKM can lay the foundation for similar initiatives in the future, supporting more MSMEs in leveraging the potential of digital technology.

This study aims to determine the effect of CRM and product innovation on customer loyalty SMeS Bordir. The method used in this study is a quantitative method with a descriptive approach, with a research sample of 100 respondents and the analytical tool used in this study is multiple linear regression. The results of this study indicate that CRM and Product Innovation have a significant simultaneous effect on Customer Loyalty in SMeS Bordir. CRM and Product Innovation have a significant partial effect on Customer Loyalty to SMeS Bordir.

This thesis discusses the Analysis of Marketing Strategies in Nawasena Efforts to Increase Consumer Buying Interest. In this study raised issues in the form of: influencing factors in the development of SMEs and marketing strategies of SMEs. This study aims: to determine the factors that influence the marketing strategy of SMEs. This research method is a qualitative approach using descriptive analysis method on 4 respondents, namely business owners and 3 employees. The data was collected by means of observation, interviews, questionnaires filled in by respondents, as well as documentation. Then the data obtained from the results of data collection were analyzed using SWOT, IFAS and EFAS analysis.

Financial ratio analysis is the basis for assessing the performance of cooperatives in managing their funding sources in a certain period. An analysis of KSP Kopdit Pintu Air's financial performance is carried out in relation to the importance of assessing the company's financial performance so that it becomes an evaluation of the company's future development. In particular, researchers assess the company's financial performance based on the ratio of liquidity and profitability.The research method used is a quantitative method with a descriptive format. The results of the calculation of the ratio are then compared with the standard Regulation of the Minister of Cooperatives and SMEs of the Republic of Indonesia No.06/Per/M.KUKM/V/2006 concerning Guidelines for the Assessment of Achievement Cooperatives. The results of the study show that the financial performance of KSP Kopdit Pintu Air for 2019-2021, when viewed from the aspects of liquidity and profitability, is generally still below the standards of the Minister of Cooperatives and SMEs of the Republic of Indonesia No.06/Per/M.KUKM/V/2006. KSP Kopdit Pintu Air should make improvements to assets and KSP Kopdit Pintu Air should also reduce and reduce the amount of current debt and further increase the current assets of the cooperative.

In Indonesia, more and more individuals are doing business activities. Business is an activity carried out by one individual. Micro, Small and Medium Enterprises (MSMEs) are businesses engaged in trade, which involve entrepreneurial activities. UMKM Kitchen Keyra is one of the businesses engaged in the field of food that is easy to develop, which is located on Jalan Kebonagung Village, Kec. Kab. Castle Mojokerto. The purpose of this study was to determine the effect of product quality on customer satisfaction, to determine the effect of service quality on customer satisfaction, to determine the effect of corporate image on customer satisfaction and to determine the effect of product quality, service quality and corporate image on customer satisfaction. This study uses quantitative methods, with a sample of 100 respondents with the help of IBM SPSS version 25. The results show that product quality variable (X1) partially and significantly influences consumer satisfaction (Y) with t count 7.801 > 1.98498 and a sig value of 0.000 <0.05, service quality (X2) has a partial and significant effect on customer satisfaction (Y) with t count 2.531 > 1.98498 and a sig value of 0.013 <0.05, and corporate image (X3) has a partial and significant effect on consumer satisfaction (Y) with t count 16.567 > 1.98498 and a sig value of 0.000 <0.05, while simultaneously product quality (X1), service quality (X2) and corporate image (X3) have a positive and significant effect on consumer satisfaction ( Y) Keyra Kitchen SMEs with f count 292.834 > 2.70 and a sig value of 0.000 <0.05

Tofu is a characteristic of Indonesian food, so it is not uncommon for this tofu food to be found in Padang. Tofu is a food made from soybeans, and the process is still simple and limited to household scale. Suryanto (in Hartaty, 1994) states that what is meant by tofu is solid food printed from soymilk (Glycinespp) by a protein deposition process at its isoelectric point, without or with the addition of other permitted substances. The production process of tofu starts from washing, grinding, and pressing which are carried out by humans as well as machines. The purpose of this study is to obtain alternative production strategies that can be applied in Tofu Factory Industry SMEs. The stages of this research are Preparation, Screening, Activity Implementation, Activity Evaluation

. The purpose of this study was to determine partially the effect of working hours and length of business capital on business income and to determine simultaneously the effect of working hours and business length of business capital on business income. This study uses a quantitative approach, in that the data collected in research activities is presented in the form of numbers and the analysis uses statistics. The number of samples is 70 SMEs in the district of Ngunut. The results of this study indicate that: partially, there is a significant influence of business capital on MSME income in Ngunut District, with a t count = 5.539 > t table = 1.668 and sig = 0.000 <0.05. Partially, there is a significant effect work on MSME income in Ngunut District, with tcount = 2.876 > ttable = 1.668 and sig = 0.004 <0.05. Partially, there is a significant effect between the length of business on MSME income in Ngunut District, with a tcount = 3.514> t table value of 1.668 and sig = 0.001 <0.05. Simultaneously there is a significant effect between business capital, working hours and length of business on MSME income in Ngunut District, with a Fcount value greater than Ftable (29.493> 2.74) and a significance value less than 0.05 (0.000 <0.05).

The existence of MSMEs in Indonesia is taken into account, because they contribute greatly to economic growth. The MSME sector is one of the main pillars of Indonesia's economic fundamentals. With the development of digitalization, MSMEs will make the digital economy in Indonesia in 2025 the largest in Southeast Asia. Even so, there are obstacles faced by MSMEs, namely the need to strengthen digital literacy education and strengthen human resources for MSME business actors. The problem that is experienced or faced by SMEs is that online marketing education is still low. Like the UMKM Bintang Lestari in Karangtengah Village, Blitar City. Therefore, students and the 32 Thematic Community Service Groups designed strategies and program plans to help improve MSME product branding. The method used in carrying out activities is a qualitative method by means of observation, discussion, documentation and interviews with the UMKM. The results of the activities also have a positive impact, MSMEs can increase sales and marketing and have good product branding in the eyes of the public.

This study seeks to determine the effect of Accounting Information System (AIS) on the financial performance of Small and Medium Enterprises (SMEs) with the aim of investigating the impact of recording systems, financial reporting systems, budget control systems, and cash management systems on financial performance. Entering and documenting daily business transactions manually has become impractical and from here organizations have realized the usefulness of adopting AIS to improve company performance. The study's findings provide valuable insights for SME owners, policymakers, and researchers interested in improving the financial performance of small businesses. adopt a descriptive research design and target 1640 SMEs This study used questionnaires as data collection instruments. Trials are conducted to ensure the validity and reliability of the tool. The Statistics Package for Social Sciences version 24 is used to analyze data using descriptive analysis and inferential statistics. The results of this study show that there is a strong significant relationship between the financial reporting system and the financial performance of SMEs. In addition, several ways are also provided to improve the effectiveness of AIS which has a significant impact on the financial performance of SMEs. From the results found, it is advisable to research further on the same research area. In addition, several recommendations are given to improve financial performance through effective AIS for SME owners and policy makers.

MSMEs or Micro, Small and Medium Enterprises are businesses owned by persons or legal entities that meet the requirements to be classified as a business. Lemayung is an MSME that sells various kinds of batik products and ecoprints located in KepanjenLor Village, Blitar City. In this community service activity, there is a work program that focuses on utilizing digital marketing. One of the aspects emphasized in this work program is the creation of a website for Lemayung SMEs. It is hoped that this can expand market reach and increase sales of Lemayung MSMEs.

This community service activity involved three MSME partners, namely the Dua Putra Putri Banana Chips UMKM, the Arjuna Coffee Powder MSME, and the Twin Princess Traditional Herbal Medicine UMKM. One of the problems faced by SMEs is the marketing process. This is based on product photos used for social media promotions that are less attractive to consumers. In product photo activities, guidance is provided on how to take good product photos. With good product photos, consumers will more easily understand an advertisement based on product photos alone. The aim of the product photo activity is to become an identity for MSME actors and can increase the value of the MSME product itself. The methods used in this community service activity are surveys and observations, interviews, discussions, and applications. The result of this community service activity is that there are enhancements to product photos that look clearer and have aesthetic value that are interesting enough to be published via e-commerce and social media such as Whatsapp, Facebook and Instragram.

Digital marketing is a marketing concept that is widely used in this modern era. Many manufacturers choose to use digital marketing in their marketing process because marketing goods through digital media saves energy and costs. In the process of digital marketing or digital marketing, a high creative process is needed because digital marketing requires producers to make content as attractive as possible for consumers to see and be interested in the products offered. In this case we examine how useful the application of digital marketing is in the marketing process of Bamboo MSMEs located in the Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. The method used is descriptive method with a qualitative approach. The descriptive method is used to describe the efforts of UMKM Bambu "Arunika Art" in developing their marketing with digital marketing. Meanwhile, a qualitative approach is used to explain the process of implementing digital marketing in line with the development of its business. The mentoring work program carried out for bamboo MSMEs is to utilize digital marketing, carry out digital content creation. Through a strong brand identity and an effective digital marketing strategy, bamboo MSMEs in the Kepanjen Kidul Village can experience significant empowerment.

Micro, Small and Medium Enterprises (MSMEs) have an important role as a driving force for the Indonesian economy. Kampung Kue Menur UMKM is no exception, which has business potential to develop. However, there are several obstacles faced by MSMEs that can interfere with their development. According to the results of a survey conducted by interviewing MSMEs, it can be seen that there are obstacles to their financial management. The difficulties of MSMEs in preparing simple bookkeeping and determining product selling prices are the main problems faced by MSMEs. Therefore, there is a need for socialization and simple financial bookkeeping training for MSMEs. So that with this dedication, it can be aimed at helping the SMEs of Kampung Kue Menur improve their ability to manage their business finances by carrying out simple financial bookkeeping. The results of the dedication carried out are that MSMEs realize and implement financial bookkeeping in their businesses that have a very important positive impact on businesses such as measuring their business performance, being able to separate personal and business finances, and managing business finances easily.