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Ovis Nirmawanda Laia; Dirhamsyah Dirhamsyah; Dina Rispianti

Jurnal Transformasi Bisnis Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to explain the procedure for processing the Notice of Readiness (NOR) document for coal-carrying vessels at PT. Armada Lintas Baruna Bandar Lampung and to identify the consequences that occur when the NOR is submitted late or contains inaccuracies. As vessels from international shipping companies frequently call at Indonesian ports to transport coal abroad, companies must continuously improve service efficiency and reliability to support national shipping and trade performance. PT. Armada Lintas Baruna plays a key role in managing export vessels, particularly coal carriers, from loading ports to their country destinations, and the NOR serves as a crucial document through which the Ship Master declares that the vessel is fully prepared to load or discharge cargo during the charter period. The NOR service process includes several stages: verification of vessel readiness by the agent, preparation and submission of the NOR document, verification by the port authority, issuance of NOR confirmation, and document closing. Delays or errors in NOR submission can disrupt the vessel’s operational schedule, potentially causing financial losses for shipowners through demurrage charges. This paper employs both field research and library research to provide an in-depth understanding of the NOR service mechanism.

Afifah Faiseh Sulis; Fajri Yanto

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study aims to design and develop a web-based information system for managing socialization services at the Regional Disaster Management Agency (BPBD) of Banyuwangi Regency. The existing problem is that socialization data management is still carried out using Google Forms and Google Sheets separately, which causes difficulties in integration, monitoring, and reporting activities. This study uses the Research and Development (R&D) method with the Waterfall software development model which includes the stages of needs analysis, design, implementation, testing, and system maintenance. The results show that the developed web-based information system allows input, storage, and presentation of socialization activity data in real-time in one integrated dashboard. This system can simplify the process of monitoring, evaluation, and preparation of activity reports, while increasing the efficiency and accuracy of data management. With this system, BPBD Banyuwangi is expected to provide socialization services to the community in a more effective, transparent, and timely manner.

Lutfi Nurul Khairiyah Dinata; Awaluddin Awaluddin

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

The background of this study is based on the importance of implementing CRM strategies in the hospitality industry, particularly in facing business competition challenges and meeting the ever-evolving needs and expectations of customers. In the context of sharia tourism, which is beginning to develop in West Sumatra, good service and long-term relationships with guests are significant added values for the sustainability of a hotel. The objective of this study was to determine how the CRM concept is implemented at Hotel Royal Denai Bukittinggi, and to what extent CRM contributes to building customer loyalty. This study uses a qualitative approach with a descriptive method. Data was collected through in-depth interviews with the Human Resource Development (HRD) department, direct observation of guest service activities, and relevant documentation studies.The research findings indicate that the implementation of CRM at Hotel Royal Denai is still not optimal. The hotel does not yet have an integrated customer data management system, and its communication strategies with guests remain conventional and lack sustainability. Additionally, certain aspects of service, such as the completeness of room facilities, the speed of response to guest complaints, and the friendly attitude of staff, still need improvement. However, the management acknowledges the importance of CRM as a key strategy for enhancing customer satisfaction and fostering long-term relationships with guests.

Umamul Muslikhin; St. Nur Azizah; Muhammad Taufiq Hidayatullah; Mu’alimin Mu’alimin

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Service excellence has become a strategic issue in modern educational management because it is directly related to service quality, customer satisfaction, and the image of educational institutions. In the context of global competition and demands for public transparency, educational institutions are required to provide services that are effective, efficient, and oriented to the needs of students and the community. This study aims to systematically examine how the concept of service excellence is implemented in educational institutions and its impact on customer satisfaction. The method used was a systematic literature review, searching articles in national databases such as Google Scholar, Garuda, and campus journal portals using the keywords "service excellence," "service excellence," "education," and "customer satisfaction." Of the 20 articles found, seven met the analysis criteria. The results of the study revealed three main themes: improving the professionalism of educational staff, implementing the TQM concept in service, and strengthening a customer-oriented service culture. This literature synthesis concluded that service excellence significantly increases customer satisfaction and loyalty in educational institutions. Future research should focus on an integrative model of digital-based service excellence in educational institutions.  

Adinuhgra, Silvester; Sinaga, Louis Fingky Alexander; Ngarani, Nullya

Sepakat : Jurnal Pastoral Kateketik 2025 Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Penelitian ini mengkaji pengalaman umat Stasi Ibu Teresa Sei Hanyu dalam membangun Gereja Sinodal, sebuah model gereja yang menekankan partisipasi aktif dan kolaborasi seluruh umat beriman. Melalui wawancara mendalam dan observasi partisipan selama tiga minggu, studi ini mengungkap bagaimana prinsip-prinsip sinodalitas diterapkan di tingkat akar rumput. Temuan utama menunjukkan bahwa Stasi Ibu Teresa telah mengimplementasikan berbagai inisiatif untuk mewujudkan Gereja Sinodal, termasuk dialog antar umat, pemberdayaan kelompok kategorial, dan peningkatan partisipasi dalam liturgi serta pelayanan sosial. Meskipun menghadapi tantangan seperti resistensi terhadap perubahan dan kesenjangan generasi, stasi ini berhasil menciptakan ruang dialog yang memungkinkan suara-suara beragam untuk didengar dan dihargai. Dampak penerapan prinsip Gereja Sinodal terlihat dalam peningkatan keterlibatan umat dalam pengambilan keputusan gereja dan penguatan relasi sosial antar umat. Kolaborasi antara Stasi Ibu Teresa dengan Paroki induk juga mengalami peningkatan, terutama dalam perencanaan pastoral dan pelaksanaan program pembinaan iman. Penelitian ini menyimpulkan bahwa transformasi menuju model gereja yang lebih partisipatif dan inklusif membutuhkan komitmen dan keterlibatan aktif dari seluruh umat. Stasi Ibu Teresa mendemonstrasikan bahwa prinsip-prinsip sinodalitas dapat diterapkan secara konkret di tingkat lokal, memberikan kontribusi pada visi Gereja Katolik universal yang lebih inklusif dan responsif.

Fahmi, Maulana Habib; Nugroho, Marno

Jurnal Ilmiah Serat Acitya 2025 Universitas 17 Agustus 1945

Penelitian ini bertujuan untuk menganalisis strategi promosi yang diterapkan oleh Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Provinsi Jawa Tengah dalam meningkatkan kepeminatan investasi. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode studi kasus, menggunakan teknik wawancara mendalam, observasi, dokumentasi, serta analisis data model Miles & Huberman. Untuk memperkuat temuan, digunakan kombinasi analisis SWOT dan model AIDA (Attention, Interest, Desire, Action). Hasil penelitian menunjukkan bahwa strategi promosi DPMPTSP berada dalam posisi strategi agresif (kuadran I SWOT) dengan pendekatan pertumbuhan selektif. Meskipun telah memanfaatkan media digital, infrastruktur, dan kemitraan strategis, terdapat sejumlah kelemahan seperti keterbatasan data lahan, rendahnya visualisasi konten promosi, serta kurangnya evaluasi efektivitas media. Penelitian ini merekomendasikan penguatan sistem informasi promosi berbasis data real-time, pengembangan konten multibahasa, serta sinergi lintas lembaga untuk meningkatkan daya saing investasi Jawa Tengah.

Naufalhilmi Fisilmikafah Wijanarko; Kusmiyanti

Jurnal Ilmiah Serat Acitya 2025 Universitas 17 Agustus 1945

Rumah Tahanan Negara Kelas I Surakarta, sebagai Unit Pelaksana Teknis dalam sistem pemasyarakatan, menghadapi tantangan dalam menjaga efektivitas dan efisiensi pelayanan. Kinerja organisasi yang tidak stabil dan distribusi pengetahuan yang belum merata menunjukkan perlunya strategi untuk meningkatkan kualitas sumber daya manusia. Penelitian ini bertujuan untuk menguji pengaruh proses manajemen pengetahuan terhadap kinerja organisasi. Dengan menggunakan pendekatan kuantitatif dan metode survei, data dikumpulkan melalui kuesioner yang didistribusikan kepada pegawai Rutan yang dipilih secara purposive. Instrumen penelitian diuji validitas dan reliabilitasnya, dan data dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa proses manajemen pengetahuan yang mencakup penciptaan, akuisisi, penyimpanan, dan berbagi pengetahuan berpengaruh signifikan terhadap kinerja organisasi. Temuan ini menunjukkan bahwa semakin baik penerapan proses manajemen pengetahuan, maka semakin tinggi kinerja organisasi yang dicapai. Oleh karena itu, organisasi publik seperti Rutan Kelas I Surakarta perlu mengoptimalkan pengelolaan pengetahuan sebagai bagian dari strategi peningkatan kinerja organisasi.

Alfajri, M. Fariz; Denny Nazaria Rifani

Jurnal Ilmiah Serat Acitya 2025 Universitas 17 Agustus 1945

Penelitian ini mengkaji pengaruh keadilan organisasi terhadap keterlibatan kerja pegawai di Lembaga Pemasyarakatan Kelas IIA Binjai. Tujuannya adalah untuk memahami sejauh mana penerapan keadilan organisasi, yang meliputi dimensi keadilan prosedural, distributif, interaksional, dan informasional, dapat meningkatkan motivasi, dedikasi, serta kinerja pegawai demi menunjang efektivitas pelayanan publik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 107 pegawai. Data yang diperoleh dianalisis menggunakan uji normalitas, regresi linear sederhana, uji signifikansi, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa keadilan organisasi berpengaruh positif dan signifikan terhadap keterlibatan kerja, dengan nilai koefisien determinasi sebesar 45,2%. Hal ini menunjukkan bahwa persepsi keadilan dalam organisasi memberikan kontribusi yang substansial terhadap tingkat semangat (vigor), dedikasi (dedication), dan penyerapan (absorption) pegawai dalam menjalankan tugas. Selain itu, penelitian ini juga mengungkap adanya kebutuhan penambahan sumber daya manusia agar distribusi beban kerja menjadi lebih proporsional dan tidak menimbulkan ketimpangan yang berdampak pada ketidakadilan. Dengan demikian, dapat disimpulkan bahwa keadilan organisasi merupakan faktor penting dalam membangun lingkungan kerja yang produktif dan mendukung keterlibatan pegawai secara optimal. Disarankan agar manajemen Lapas Kelas IIA Binjai terus memperkuat prinsip keadilan dalam sistem kerja, distribusi pelatihan, dan pengelolaan SDM guna menciptakan suasana kerja yang adil, kondusif, dan berkelanjutan.

Khithotin Nisa; Karari Budi Prasasti; Taufik Akbar

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

This study aims to analyze the influence of service quality, price, and store atmosphere on consumer purchasing decisions at the Rocket Chicken branch in Ngronggo, Kediri City. These three variables were chosen because they are considered to play an important role in influencing consumer behavior, particularly in the context of the increasingly competitive fast food industry. Service quality includes aspects of friendliness, speed, and accuracy of service provided by employees to customers. Price is considered in terms of affordability, suitability with product quality, and competitiveness compared to competitors. Meanwhile, store atmosphere includes cleanliness, lighting, layout, comfort, and the overall ambiance perceived by consumers when they are in the outlet. The research method used is quantitative with a survey approach. Data was obtained through the distribution of closed questionnaires to 130 respondents who are active consumers of Rocket Chicken at the research location. The data analysis technique used is multiple linear regression with the help of the latest version of SPSS software, in order to determine the extent of the influence of each independent variable on the dependent variable, namely purchasing decisions.The research results indicate that service quality, price, and store atmosphere significantly influence consumer purchasing decisions, both partially and simultaneously. These findings provide important implications for Rocket Chicken's management to pay more attention to these factors in formulating marketing strategies and operational management, in order to enhance customer satisfaction, loyalty, and appeal in the future.

Suhardoyo Suhardoyo; A.Sudrajat; Roydawaty Bunga Sihol; Dudi Duta Akbar

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2025 Fakultas Ekonomi dan Bisnis UNDARIS

Maternal and child health is an important indicator of public health development. However, at Posyandu Cendana, Bekasi, the optimal utilization of services remains low. Challenges include limited community knowledge, particularly among mothers, regarding the importance of posyandu services, low awareness of routine check-ups, and insufficient understanding among cadres in delivering clear and accessible health information. To address these issues, this community service program is designed in the form of socialization activities with participatory and educational approaches. The program covers maternal and child health education, practical training on child growth monitoring, the importance of immunization, balanced nutrition, and reproductive health. The stages include problem identification with cadres and posyandu managers, implementation through interactive lectures, group discussions, and field practice, as well as evaluation using pre-tests, post-tests, and observations of community participation. The program involves lecturers, students, posyandu cadres, and local officials to ensure sustainability. The expected outcomes include improved maternal knowledge of posyandu roles and publication of results in mass media and scientific journals.

Agreyz Fratiwi H. Kalay; Rustam Tohopi; Yacob Noho Nani

Jurnal Hukum, Administrasi Publik dan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The background of this study is based on fluctuations in the realization of PBB in Tuladenggi Village, Telaga Biru Subdistrict, which has not consistently reached its target, even though PBB is an important source of support for local revenue. This condition is caused by low awareness and compliance among taxpayers, limited understanding among the community regarding payment mechanisms, and suboptimal bureaucratic behavior in providing services. The purpose of this study is to describe the behavior of the bureaucracy in PBB services in Tuladenggi Village, Telaga Biru District, with a focus on the aspects of responsibility, responsiveness, and commitment and consistency of village officials. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results show that bureaucratic behavior in PBB services in Tuladenggi Village is already in place, but it is not yet fully optimal. In terms of responsibility, officials have distributed SPPT and conducted socialization, but the information is often late and unclear. In terms of responsiveness, officials have attempted to adjust their approach to the community's conditions through direct services and personal communication, but some community members feel that some officials are still not proactive enough. In terms of commitment and consistency, village officials have demonstrated their seriousness through administrative record-keeping, routine evaluations, and proactive services, although they still face obstacles.

Serlina Zuhrotul Azhariyah; Baju Pramutoko; Ririn Wahyu Arida

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the influence of Brand Image, Price, and Service Quality on Consumer Purchase Decisions at Vins Aesthetic Clinic Blitar. This research adopts a quantitative approach, focusing on the statistical analysis of the relationship between variables. The data were obtained from primary sources through the distribution of structured questionnaires to respondents. The population in this study consisted of all consumers of Vins Aesthetic Clinic Blitar. A sample of 100 respondents was selected using a saturated sampling technique, where the entire population is used as the sample due to the accessible number of consumers during the research period. Several analytical methods were applied, including validity and reliability tests to ensure the quality and consistency of the research instruments. Classical assumption tests were also conducted to confirm the appropriateness of the regression model. The study used multiple linear regression analysis to examine the effect of the independent variables — Brand Image, Price, and Service Quality — on the dependent variable, namely Consumer Purchase Decisions. The results of the partial (t-test) analysis showed that each variable — Brand Image, Price, and Service Quality — has a positive and significant influence on purchase decisions. Furthermore, the results of the simultaneous (F-test) analysis indicate that all three variables together significantly affect Consumer Purchase Decisions at Vins Aesthetic Clinic Blitar.

Erysma Prihandini; Abdul Aziz Al kaharudin; Sutowo Sutowo

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Effective, efficient, and accountable public services are one of the fundamental pillars of good governance. At the village level, the success of these services is highly dependent on the performance of government officials, particularly in administrative services that directly address the community’s basic needs. This study aims to analyze employee performance in administrative services at the Maliran Village Head Office, Ponggok Subdistrict, Blitar Regency, and to identify obstacles faced during the service process. A descriptive qualitative research method was employed, with data collected through observation, interviews, and documentation. The findings indicate that employee performance can be categorized as fairly good based on ten performance indicators: work quality, work quantity, timeliness, effectiveness, independence, reliability, responsiveness, assurance, empathy, and tangible evidence. These aspects reflect that village officials are generally able to carry out their duties in meeting the administrative needs of the community. However, several obstacles remain, including reliance on digital technology that is not supported by adequate infrastructure, particularly the frequent occurrence of power outages which disrupts the continuity of services. The study highlights the importance of strengthening digital infrastructure, enhancing technical training for village officials, and ensuring the availability of backup systems to anticipate service interruptions. These efforts are essential to improve service delivery, strengthen public trust, and support the realization of good governance at the village level.

Pipit Diansari; Muh.Abdurrouf; Dyah Wiji Puspita Sari

Jurnal ilmu Kesehatan Umum 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

The quality of nursing care is reflected in the implementation of professional nursing care. Professional and qualified nurses must possess both hard skills and soft skills, as success in the workplace is influenced by soft skills (80%) and hard skills (20%). Indonesia still faces many challenges in achieving nursing care quality that reflects professional practice. The way nursing care is provided is not entirely focused on meeting the client's needs but is more oriented toward task completion. The purpose of this study is to determine the relationship between the professional team nursing care model and the quality of nursing care in the inpatient ward. This is a quantitative study using a correlational approach with a cross-sectional design. The study sample consisted of 146 respondents using purposive sampling. Data analysis utilized the Spearman rank correlation technique. The respondents were predominantly female, held a bachelor's degree, and had less than five years of work experience. Most of the MAKP met the criteria, and most reported that the quality of care was good. Based on bivariate analysis, a significant relationship was found between MAKP and the quality of inpatient care at RSI Sultan Agung Semarang. This result is shown by a correlation coefficient of 0.807 with a positive relationship and a significance value of 0.000 (p-value < 0.05). There is a significant relationship between MAKP and the quality of inpatient care services at RSI Sultan Agung Semarang.

Alifah Dikha Arianto; Purwatiningsih

Jurnal Manajemen Bisnis Digital Terkini 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

HokBen, previously known as Hoka Hoka Bento, is a fast-food restaurant offering Japanese-style menus and has successfully built a strong brand in Indonesia since 1985. This study aims to analyze and explain the influence of service quality, taste, and price on customer satisfaction at the HokBen Atrium restaurant. This research uses a descriptive quantitative approach with purposive sampling technique, involving 100 respondents who are customers visiting and purchasing products at the HokBen Atrium restaurant. Data were collected using scale range analysis and path analysis, conducted with the help of Microsoft Excel and SPSS version 23. The results of the study indicate that service quality, taste, and price have a significant simultaneous impact on customer satisfaction. The coefficient of determination shows that these three variables account for 78.0% of the influence on customer satisfaction at the HokBen Atrium restaurant. The most dominant factor influencing customer satisfaction is taste, with the highest t-value of 5.279. This suggests that taste is the most important factor affecting customer satisfaction at the HokBen Atrium restaurant. This study provides valuable insights for the management of HokBen to further improve service quality, taste, and price adjustments to maintain and increase customer satisfaction levels.

Susi Elvina Sari; Cut Khairunnisa

Inovasi Kesehatan Global 2025 Lembaga Pengembangan Kinerja Dosen

A 37-year-old woman, G3P2A0, at 16 weeks of gestation, came to the community health center for her first antenatal check-up. The patient had no characteristic clinical symptoms, but the triple elimination screening results showed reactivity for HBsAg, with negative HIV and syphilis results. An ultrasound examination revealed a viable intrauterine fetus with normal findings. The patient had not received Hepatitis B immunization or vitamin supplements previously, and the patient's partner had not undergone Hepatitis B screening despite having a work-related risk factor. The patient was given iron and vitamin supplements and referred to the hospital for further evaluation. Comprehensive education was provided regarding modes of transmission, risks of maternal and fetal infection, prevention of vertical transmission, as well as the importance of Hepatitis B immunization and the administration of HBIG to the newborn within 12 hours after birth. This case emphasizes the importance of early antenatal screening, comprehensive education, psychosocial support, and collaboration between the patient, family, and healthcare providers to prevent vertical transmission of Hepatitis B. The education provided included essential preventive measures and infection control steps to protect both the mother and the baby. Proper management and follow-up monitoring are necessary to ensure the health of the mother and baby and prevent further complications.

Marcelino Cristian Yuwono; Bambang Sri Wibowo; M. Azizul Khakim

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current era, the land transportation sector in Indonesia is still in the development stage, both for private and public use. The needs of modern society, which demands that everything be more practical and efficient, has led to an increase in demand for motor vehicles, especially car rental services, every day. This study uses a quantitative method with a focus on analyzing data obtained from questionnaires. The independent variables in this study consist of price (X1), promotion (X2), and service quality (X3), while the dependent variable is customer decision (Y). The research data was collected from 100 respondents who used SJ Trans Rent Car services in Sidoarjo and analyzed statistically using SPSS version 25. The analysis results show a regression model of Y = 1.791 + 0.148X1 + 0.220X2 + 0.227X3 + e. If the values of X1, X2, and X3 are zero, then the Y variable remains at 1.791. However, a one-unit increase in price perception contributes positively to customer decisions, as do effective promotions and good service quality, which have a significant impact on increasing customer decisions. The three variables were found to have a positive relationship with Y, both partially and simultaneously. These findings confirm that the right pricing strategy, effective promotion, and high-quality service are important factors that service providers must consider in order to increase competitiveness and build customer loyalty in the car rental industry.

Shafira Dwiyanti; Rizqi Fitrianti; Arfian Suryasuciramdhan; Achmad Nashrudin Priatna; Meiby Zulfikar

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

Public services at the village level are the starting point for interaction between the government and the community. Problems that often arise, such as a lack of professionalism among officials, misunderstandings, and unclear information, can lead to public dissatisfaction. This study aims to identify the forms of interpersonal communication used by Terondol Village officials in public services, as well as the communication strategies used to handle complaints. Using descriptive qualitative methods through interviews, observations, and documentation with 1 key informant and 3 secondary informants, the study found that officials use friendly, open communication that is tailored to the character of the local community. Communication strategies include empathy, the use of simple language, and the delivery of clear and transparent solutions. Good communication has been proven to build trust, increase satisfaction, reduce conflict, and strengthen the image of the institution. This study confirms that interpersonal communication plays a significant role in the success and improvement of public service quality at the village level. Furthermore, the study highlights the importance of adapting communication strategies to the needs and expectations of the community. Therefore, the application of effective communication strategies that align with the characteristics of the community is a key factor in creating better and more satisfying public services. The findings suggest that strengthening communication training for village officials could further enhance service delivery and community engagement.

Enggal Fatwa Arifiana; Ustadus Sholihin; Nurali Agus Najibul Zamzam

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the extent to which service quality, product variety, and price influence purchasing decisions at Perdana Stationery Kediri. A quantitative research method was employed, involving a total of 170 respondents who were selected using accidental sampling techniques. The primary data were gathered through a structured Likert-scale questionnaire, and then analyzed using multiple linear regression analysis to assess both the individual and simultaneous effects of the independent variables on purchasing decisions. The results of the partial tests showed that service quality has a positive and significant influence on purchasing decisions, with a t-value of 4.112 and a significance level of 0.000. Similarly, product variety demonstrated a significant positive effect (t = 3.905, p = 0.000), indicating that a wide selection of products can attract and retain more customers. Furthermore, price was also found to significantly influence purchasing decisions (t = 3.732, p = 0.000), suggesting that competitive and reasonable pricing remains an essential factor in consumers' buying behavior. The simultaneous test (F-test) showed that all three variables collectively have a significant impact on purchasing decisions, with an F-value of 45.672 and a significance value of 0.000. The model explains 45.1% of the variance in purchasing decisions, indicating a substantial level of influence. In conclusion, this study highlights that delivering high-quality service, offering diverse product options, and maintaining competitive pricing are key strategies for increasing customer purchasing decisions, improving market competitiveness, and fostering long-term customer loyalty.

Maria Vebrianti Bonavantore; Purwatiningsih Purwatiningsih

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

Mikrotrans Jaklingko is one of the public transportation modes managed by PT Transjakarta and is designed as an alternative solution to meet the daily mobility needs of urban communities. Unlike conventional public minibuses (angkot), the Mikrotrans service operates with stricter regulations, such as fixed routes, designated stops, and more orderly service management. The program aims to encourage people to shift from using private vehicles to public transportation while improving user comfort and satisfaction in the Jakarta metropolitan area. This study specifically analyzes the influence of service quality and facilities on user satisfaction with the Mikrotrans Jaklingko service. The research employed a quantitative approach, with data collected through field observations and questionnaires distributed to 100 active Mikrotrans users. The data were processed and analyzed using SPSS through a series of tests, including validity, reliability, classical assumption testing, coefficient analysis, multiple linear regression, and hypothesis testing using both t-tests and F-tests. The findings reveal that service quality has a significant effect on user satisfaction. Furthermore, the available facilities, such as vehicle comfort, safety, and the adequacy of supporting infrastructure, also have a positive and significant effect on satisfaction levels. Simultaneously, both independent variables contribute significantly to enhancing user satisfaction. These results highlight that improving service quality and facilities should be a strategic priority to ensure greater comfort for the public when using Mikrotrans. Ultimately, these improvements will strengthen government efforts to encourage a transition from private vehicles to public transportation in Jakarta, thereby supporting sustainable urban mobility.