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The use of YouTube Social Media is a new thing in learning Islamic Religious Education at SDI Alexandria Tangerang City. The implementation of YouTube Social Media on the material Aku anak Saleh is expected to be able to make students reflect the attitude of Saleh in their daily activities. This study aims to determine how the implementation of Islamic Religious Education Learning through YouTube Social Media in Class IV SDI Alexandria. This research uses descriptive qualitative methods using data collection techniques in the form of interviews, observations and documentation studies. Data validity checks using triangulation. Data were analyzed through the steps of data collection, data reduction, data presentation and conclusion drawing. Interviews were conducted with an Islamic Religious Education teacher and 5 class IV students. The results of this research are that the implementation of Islamic Religious Education Learning via YouTube Social Media in class IV SDI Alexandria is said to be effective and improves students' ability to understand the material of I'm Saleh's Child in accordance with the research focus.

This research aims to determine the influence of green marketing and social media promotion on purchasing decisions in the city of Solo Raya. This research uses quantitative methods using primary data through distributing questionnaires online on the Instagram platform. The questionnaire was taken using a non-probability sampling technique with the number of samples used in the research being 100 respondents. This research uses data analysis using SmartPLS software. The results of this research show that the green marketing variable has a positive and significant influence on purchasing decisions and the social media promotion variable has a positive and significant influence on purchasing decisions.

This research is to find out more about "The Influence of Social Media and Digital Marketing Strategy on Increasing Sales in Micro, Small and Medium Enterprises (MSMEs) in South Surabaya" in accordance with the problems raised, namely the relationship between social media and digital marketing strategies on increasing sales in MSMEs in South Surabaya. The background to this research is due to the development of digital marketing in the business world, so it is important for MSMEs to follow existing developments. The aim of this research is to find out whether there is an influence of social media and digital marketing strategies on increasing MSME sales. The method used is a quantitative method by distributing a questionnaire in the form of a Google Form to MSMEs in South Surabaya. The researcher used purposive sampling, so the researcher chose a sample that matched the characteristics of the respondents from the population obtained. After that, the collected data was processed using the SPSS program and calculated using Multiple Linear Regression. The conclusion of this research is that there is a relationship between social media and digital marketing strategies in increasing MSME sales.

Effective marketing is the key to success for shallot farmers in increasing sales and obtaining optimal profits. Social media, especially Facebook, can be an effective tool for promoting and marketing shallot products. This research aims to analyze the optimization of the use of Facebook social media in increasing shallot marketing in Ngasem Village. The use of social media Facebook can effectively increase shallot marketing in Ngasem Village. The optimization strategies carried out include creating a Facebook business page, managing interesting content, utilizing advertising features, as well as intensive interaction activities with customers. By implementing this strategy, shallot farmers and traders can increase product visibility, expand marketing reach, and encourage increased sales.

With this research, a researcher can study and analyze cases that occur on social media, representation of religious values and moderation of various efforts to prevent problems on social media. This research uses library research analysis methods and digital observation to deepen an analysis of cases that occur on social media related to religion and religious moderation. The large contribution of religious moderation is not far from problems on social media with issues off discrimination, SARA, minorities and the majority of cultural, religious, ethnic and racial diversity in virtual spaces on social media. Instilling and strengthening religious moderation and core religious values to prevent problems on social media through religious education, a frame of tolerance, harmonization and radical action.

The consumer behavior of university students is an intriguing phenomenon to explore given the dominant influence of social media and evolving lifestyles among students. This study aims to investigate the relationship between social media usage, lifestyle, and financial literacy on the consumer behavior of students in Surakarta City. The research employed a quantitative approach, collecting data from 97 active student respondents using social media from several universities in Surakarta City. A structured questionnaire was used to gather data on variables such as social media usage, lifestyle, financial literacy, and student consumer behavior.The data analysis results indicate a significant positive correlation between social media usage and student consumer behavior. Additionally, a consumptive lifestyle also positively influences student consumer behavior. However, financial literacy does not show a positive influence on student consumer behavior in Surakarta City. These findings underscore the importance of financial literacy education among students as a preventive measure against the negative effects of social media usage and consumptive lifestyles.The implications of this study can serve as a basis for developing educational programs and policies aimed at enhancing awareness and financial skills among students.       

The Sanghyang Permana Balaniksa site is one of the historical remains of the Galuh Pangauban Kingdom. The Sanghyang Permana Prabudigaluh Salawe site is one of the historical relics of the Galuh Pangauban Kingdom. This research outlines efforts to promote religious and cultural tourism at the site, which also acts as an educational resource and cultural destination. This study used descriptive qualitative method. Promotion of religious and cultural tourism at Sanghyang Permana Balaniksa with the hope of increasing visitors and becoming better known to the public, one of which is using the social media Instagram. Promotion uses new breakthroughs to increase attractiveness, where social media becomes an effective and efficient tool for promoting culture in the region. Using social media requires creativity in terms of composition and sentence structure that attracts social media users. It is hoped that promotion via Instagram can be significant in increasing public interest in visiting the Sanghyang Cipta Permana Site in Bojongmengger Village.

Currently, technological developments in Indonesia are occurring very rapidly, which has resulted in increasingly sophisticated facilities. One form of technology integration is in marketing practices using digital marketing strategies.  The aim of this research is to conceptually examine digital marketing strategies through the Facebook Ads platform to increase competitiveness in the market.  The type of research is a descriptive qualitative approach.  Research data is primary and secondary data in the form of information from supervisors and team members, as well as theory and empirical findings from previous research obtained using literature studies.  The conclusion that can be drawn from the results of the discussion states that digital marketing strategy is a form of marketing that emphasizes brand communication to be able to strengthen its competitiveness in the digital market and increase income significantly.  Theoretically, digital marketing strategies through the social media platform Facebook Ads can not only influence brand satisfaction, but can also lead to increased brand trust and brand loyalty.

The purpose of this research is to analyze social media content marketing. This research uses a descriptive method with a qualitative approach. The subject of this research is Instagram @bulogbisnis.jakarta. The method in this research is a case study. The data sources in this study are primary sources. Data analysis in this study uses thematic analysis. The theory used in this research is using Chris Heurer 4C theory (Context, Communication, Collaboration, Connection) The activities used in data analysis are data reduction, data presentation, and conclusion drawing. Based on the results of research processing and analysis, the following conclusions were drawn: The conclusion can be gained at the context point, namely the content uploaded by Instagram @bulogbisnis.jakarta is easy to understand in terms of meaning and communicative language style. The conclusion that was gained at the communication point was that the content uploaded by Instagram @bulogbisnis.jakarta was quite clear and accurate with the actual situation but received few comments due to the lack of creativity in the content, on the other hand the uploaded content still created a positive perception of Bulog's image and made a big contribution because it created new orders through direct messages and call centers listed in the uploaded content. The conclusion that can be gained at the collaboration point is that Instagram @bulogbisnis.jakarta has utilized the features available on Instagram to make it easier for followers to see the uploaded content and Bulog has collaborated quite well with Instagram @bulogbisnis.jakarta by reposting uploads from Instagram @bulogbisnis.jakarta. The conclusion gained at the connection point is that it has made improvements in the speed of response both from comments, direct messages and call centers and to maintain good and sustainable relationships with followers, Instagram @bulogbisnis.jakarta provides appreciation through giveaway content.

The advancement of information technology and globalization has transformed shopping behaviors, with social media becoming the primary platform for online shopping. This study aims to analyze the online shopping preferences of residents in Binjai City through social media using clustering methods, specifically the K-Means algorithm. Data were collected via a questionnaire targeting 523 respondents in Binjai City, focusing on variables such as gender, age, and the social media platforms used. Clustering methods are employed to group online shopping data into representative clusters, helping identify community preferences for specific social media platforms for shopping. Matlab is used to process the data and generate relevant insights into online shopping patterns, facilitating decision-making regarding the selection of the most suitable social media platform for transactions.The findings of this study are expected to provide valuable insights for both sellers and buyers in determining the most effective social media platforms for online shopping. Additionally, the results will be useful for residents of Binjai City to understand and choose the social media platforms that best meet their online shopping needs.      

This community service program aims to optimize social media use among students of the Faculty of Informatics Engineering at Ibn Sina University Batam. Through a series of Zoom meetings, students received training on prudent and productive use of social media, along with strategies for leveraging it in academic and professional contexts. The evaluation of the program indicates a significant improvement in participants' knowledge and skills, though there were some challenges in initial practical application. Discussion and Q&A sessions were highly beneficial, but there were suggestions to include more in-depth topics and practical sessions. Overall, the program has had a positive impact on preparing students to use social media effectively, with participants recommending it to their peers.

The film Searching (2018) by Anesh Chaganty presents the reality of today's life, the life of real people who are very attached to activities in cyberspace through internet technology. All scenes in the film are depicted with computer/laptop screens, cctv, mobile phone cameras, and video-videos, so as to provide space for the audience as observers to see each scene presented. This study discusses how the personality structure of margot characters in the virtual world and the real world is reviewed from the interpretation of each scene through a narrative and cinematographic approach. The imbalance of personality structure for Freud will cause problems, so repression as a form of self-defense mechanism becomes an option for margot in self-balancing. The virtual world is a form of repression of Margot's character from all interactions and feelings faced in the real world. Social media plays a significant role in the process of individual development. The involvement of individuals in the real world and the virtual world is presented in the film Searching. There are differences in attitudes and feelings experienced by Margot's characters when interacting in the virtual world and the real world. The virtual world provides a space for him to explore himself, interact with his virtual friends, express his feelings, and keep all his memories of pleasure. This is contrary to the real world of Margot's character, in the film Margot limits her, keeps all her feelings and does not have good communication with her environment, including her own father.

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia

This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies.   Keywords: This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies.    

Perkembangan teknologi yang pesat, khususnya internet, telah mengubah cara hidup masyarakat, termasuk cara mereka berinteraksi, menggunakan media sosial, dan berbelanja. Teknologi ini mempermudah aktivitas manusia, termasuk pelaku bisnis yang menggunakan internet untuk mengembangkan usaha mereka. Penggunaan Sistem Informasi dan Teknologi Informasi dalam bisnis menjadi faktor utama peningkatan kinerja perusahaan. Daster Geulis, sebuah usaha UMKM yang menyediakan produk pakaian, berkomitmen memperluas jangkauan pasarnya melalui pengembangan e-commerce. Penelitian ini bertujuan untuk merancang User Interface (UI) dan User Experience (UX) aplikasi e-commerce Daster Geulis. Perancangan UI/UX yang baik dapat meningkatkan efisiensi dan produktivitas, serta memberikan pengalaman pengguna yang optimal. Metode Agile UX digunakan dalam perancangan ini untuk menciptakan solusi berdasarkan empati terhadap kebutuhan pengguna. Hasil penelitian ini diharapkan dapat menghadirkan solusi digital yang efektif dan efisien, meningkatkan daya saing, kepuasan pelanggan, dan jangkauan pasar Daster Geulis.

Penggunaan media sosial oleh UMKM di Kalimantan Timur telah meningkat pesat dalam beberapa tahun terakhir, menjadikannya area yang penting untuk penelitian lebih lanjut. Penelitian ini bertujuan untuk mengevaluasi efektivitas penggunaan media sosial oleh UMKM di daerah tersebut, dengan fokus pada aspek-aspek seperti operasi bisnis, strategi pemasaran, dan keterlibatan pelanggan. Metode yang digunakan adalah kajian literatur sistematis, yang melibatkan pencarian dan analisis studi-studi relevan yang dipublikasikan dalam lima tahun terakhir. Temuan dari penelitian ini menunjukkan bahwa media sosial memberikan manfaat signifikan dalam hal peningkatan visibilitas, interaksi dengan pelanggan, dan efisiensi biaya pemasaran. Namun, UMKM juga menghadapi berbagai tantangan, seperti keterbatasan sumber daya dan kesulitan dalam mengukur efektivitas kampanye. Implikasi dari penelitian ini diharapkan dapat membantu UMKM dan pembuat kebijakan dalam merancang strategi pemasaran yang lebih efektif dan memaksimalkan manfaat dari media sosial untuk pertumbuhan bisnis.

The era of the digital economy in Indonesia has made buying and selling transactions easier and faster to carry out. By using social media, consumers can channel their opinions, criticism and suggestions regarding the products/services they consume to business actors in various forms. One of them is in the form of a review (overview) of products/services expressed through photos or videos. However, this activity has reaped pros and cons in society, because it is considered that this activity actually tarnishes a good name. This research aims to examine the form of legal protection for the provisions for reviewing products on social media. The sources of legal materials used in this writing are firstly primary legal material sources which have binding force, secondly secondary legal material sources which are legal materials originating from the results of a literature review by reading books, legal journals, and articles that are in accordance with the law. the issue being faced. Data were analyzed using qualitative methods. This research uses a normative research type using a deductive thinking approach. The data that has been analyzed shows that legal protection for the provisions for reviewing products on social media is stated in Law Number 12 of 2005 article 23 paragraph (2) concerning Human Rights, Article 44 paragraph (3) UUPK, and criminal sanctions for perpetrators are stipulated in the UUPK which can be sentenced to prison and a fine.

The development of technology and information is currently very rapid, almost all aspects of human needs have been affected and are instantaneous which are closely related to technology. The negative impact is that some students misuse social media as a tool to commit crimes, for example spreading hoax news, watching content that should not be watched, when given an assignment they prefer to do it using Google rather than having to search for literature that has been provided by the Government in the form of books available in the library. Meanwhile, the positive impact is that it makes it easier for students to manage accurate information. This type of research is a literature review, namely a survey of scientific articles, journals/proceedings, and other literature appropriate to a particular field of research or theory with the aim of obtaining a description and summary. Based on the literature review carried out, 9 articles were reviewed, there were 4 articles which stated that they agreed that the influence of using social media could have a bad impact on student behavior, and there were 5 articles which stated that the use of social media did not have a bad impact on student behavior.

In maintaining its existence in the eyes of the public, the Ministry of Energy and Mineral Resources uses social media as a means to communicate, publish and promote its various products. Instagram is one of the social media used to disseminate information as well as build branding through interesting content. The aim of this research is to find out how the Instagram @kesdm social media owned by the Secretariat General of the Ministry of Energy and Mineral Resources (ESDM) of the Republic of Indonesia is managed by the Communications, Public Information Services and Cooperation Bureau (KLIK). The approach method used is an exploratory study. In implementing social media activation activities, the planning stage is the first discussion which begins with understanding the purpose of using the social media platform, the type of content to be posted and the target audience. Every time content is created, the social media team will create a content upload schedule or what is usually called Editorial Planning. . Furthermore, at the implementation stage, all types of content plans that have been created will be immediately executed. In the final stage, namely evaluation, the Instagram @kesdm social media team will create a monthly report as a form of accountability for the KLIK Bureau for all activities related to managing Instagram social media.    

The Urban Farming Group "Keputih Bersemi," based on educational hydroponics, is an active farming group in Kelurahan Keputih, Surabaya. Urban farming is an ideal choice for urban residents to engage in productive activities that can be followed by the surrounding community and, of course, produce something of added value. The plants or vegetables grown by the Keputih Bersemi farming group include pak choi, lettuce, and others. The harvested produce has not been sold or distributed optimally because marketing activities are conducted conventionally, with members offering the products directly to the surrounding community. This situation arises because the majority of the farming group members are elderly and still unfamiliar with technology. The use of social media, such as Instagram and Whatsapp, plays an important role as it significantly increases the visibility and sales of the group's agricultural products. A marketing strategy that involves engaging content, the use of relevant hashtags, and active interaction with potential customers will expand market reach and attract more potential customers.