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In the increasingly developing digital era, social media and digital platforms have become effective tools for disseminating information, including political propaganda. In the context of prolonged war and geopolitical complexity, digital propaganda has become an important tool in shaping public opinion and influencing people's perceptions of the actors involved in the conflict. Using a qualitative approach, this research analyzes social media content, online news, and other digital platforms to identify key themes in the narrative conveyed by the US government and their impact on domestic and international public perceptions. The research results show that the US digital propaganda campaign not only serves to support the country's foreign policy, but also to build a positive image of military intervention and support for opposition groups in Syria. This research found that there was a significant shift in public perception triggered by information spread through social media, where many users were exposed to narratives that tended to support US interests. Thus, this study highlights the importance of understanding the role of digital media in modern conflicts and its implications for foreign policy and social dynamics.

The Communication and Information Service (Diskominfo) has a strategic role in building a positive image of local government agencies. This literature review research aims to analyze the role and strategy of public relations of the Serang City Diskominfo in building an organizational image. The research method uses a descriptive qualitative approach with literature study techniques through the collection and analysis of scientific literature from journals, reference books, and relevant official documents. The study focuses on the concepts of public relations, image management, and communication of government organizations. The results of the study show that the role of public relations of the Serang City Diskominfo includes the functions of internal and external communication, information management, and the formation of public perception. The main strategies used include the development of communication media, periodic publication programs, and persuasive approaches to build public trust. The study concluded that the success of building the image of the agency

The growth of the coffee shop business in Indonesia has increased very rapidly. The growth of the coffee shop business does not only occur in big cities, but has also penetrated into small cities, one of which is Serang City. The proliferation of coffee shops in Serang City requires business people to implement effective marketing communications to achieve business goals. This research analyzes the marketing communication strategies implemented by three coffee shops in Serang City, namely Kalanoia Coffee, Aish Coffee Serang City, in attracting consumer buying interest. Using a qualitative approach and descriptive method, data was collected through interviews, observation, and documentation, then analyzed with the 7P Marketing Mix concept (Product, Price, Place, Promotion, People, Process, Physical Evidence). The results showed that the three coffee shops carried out marketing communication strategies in attracting consumer buying interest. The strategy is carried out through social media as a promotional medium, providing various promo programs to attract buying interest, and collaboration with influencers to expand market reach. Although each applies a different approach according to their characteristics and target market. All three have their own uniqueness that can differentiate them from competitors.

This study aims to analyze the role of corporate communication in building and maintaining a positive image of PT Paragon Technology and Innovation (Paragon), one of the largest cosmetic manufacturers in Indonesia. The focus of this study is to understand how internal and external communication strategies, including media relations, digital communication, and Corporate Social Responsibility (CSR) programs, are implemented effectively to strengthen the company's reputation in the eyes of stakeholders. The research method used is a literature study with a qualitative descriptive approach. Data were collected from various secondary sources, such as official company documents, scientific journals, mass media articles, and Paragon's official digital platforms. The results of the study indicate that corporate communication at Paragon plays a significant role in creating a positive company image. The implementation of internal communication based on company values, such as innovation and care, has succeeded in increasing employee loyalty. Structured media relations and digital communication strategies expand the company's positive exposure, while CSR programs that focus on education, health, women's empowerment, and the environment strengthen Paragon's relationship with the community. Regular evaluation of communication strategies ensures the effectiveness of the programs implemented.

Deficiency in energy and nutrient intake in athletes can disrupt physiological functions, hinder muscle growth, cause fatigue and illness, and result in suboptimal performance. It is crucial for athletes to carefully manage their food intake during training, competition, and recovery, while also considering eating behaviors that include perception, knowledge, and habits related to food selection and consumption. This study aims to identify the factors influencing eating behaviors in non-elite athletes with a history of macro-nutrient intake deficits in the UNESA Basketball UKM. The research employs a qualitative methodology. Data were collected from key and supporting informants selected based on inclusion criteria established by the researcher. The number of research informants was determined based on the information obtained which was deemed to have reached saturation point, resulting in 7 key informants and 8 supporting informants. The collected data were analyzed through transcription and then categorized into relevant codes and themes. The findings of this study identified two main themes influencing the eating behaviors of non-elite athletes in the UNESA Basketball UKM: internal and external factors. Internal factors, including food preferences, self-discipline, self-confidence, state of mind, gastrointestinal discomfort, body image, sleep time, past eating habits, physical activity level, nutritional knowledge, and food allergies. Meanwhile, external factors include social influence, food availability, food prices, and social media.

This research analyzes the public relations communication strategy implemented by Pratama Bina Medika Clinic in building brand awareness as a new health facility. This study uses a qualitative method with a descriptive approach with data collection techniques using interviews and literature studies to determine the effectiveness of direct marketing strategies (direct selling), word of mouth communication (WOM), and digital marketing in introducing health services (clinics) to the public. The research results show that the direct selling strategy through visits to posyandu is effective in building personal relationships with the community, increasing trust, and expanding brand awareness. WOM communication, both directly and via social media, supports the dissemination of wider and more reliable information. The use of digital marketing through social media platforms such as TikTok and Instagram expands the reach of information and facilitates interaction with the public. This holistic approach has succeeded in creating a positive image of the clinic as a provider of quality and affordable health services, while increasing public trust in the services offered.

In the modern era, digital marketing has become the main tactic to make MSMEs more competitive. With a focus on social media, Google My Business (GMB), digital promotions, and collaboration with food delivery platforms, this outreach activity is about the use of digital marketing in Lesehan GBK and Angkringan Ganza MSMEs. These findings indicate important improvements in sales, brand image and market reach. Strategies such as using Instagram for visual content, registering on GMB, special discount promotions, and collaborating with GrabFood and GoFood provide positive contributions. This research emphasizes the importance of digital training for MSME owners to optimize digital platforms. With an integrated approach, MSMEs can develop more competitively in the digital era.

Sports news today is increasingly being looked at by the public, unfortunately the presentation of news is not entirely paying attention to the objective and value aspects of the news, especially the view of the value of women in the news about female athletes who are often considered less proportional and cause other views that are not true. Using the constructivism paradigm to find out how athlete Megawati Hangestri was framed through the online media Bola.com and Okezone.com during her match in the 2024 Korean Volleyball League with 8-9 news stories each to study, using the framing analysis developed by Zhongdang Pan and Gerald M. Kosicki classifying framing devices into four main elements, namely syntactic structure, script structure, thematic structure, and rhetorical structure. The results found that Bola.com online media framed Megawati Hangestri as a professional athlete and hero in the eyes of the Indonesian people. Meanwhile, Okezone.com framed Megawati Hangestri as an inspirational influencer. Both produce positive narratives by accentuating Megawati Hangestri's achievements so as to form a positive image and be able to change public perceptions.

The original aim of this research was to find out and identify language errors in advertising content on general media, especially Tiktok. Tik Tok public media is a popular platform for marketing products, including beauty products.  The research results show that THE ORIGINOTE uses various language strategies to attract consumer attention and interest, such as the use of positive and emotional terms, slang and humor.  THE ORIGINOTE also creates a brand image of a product that is natural, safe and effective.  The author uses a qualitative research approach.  The data used in this research are posts containing product advertisements that have language errors in the caption.  The data source in this research is posts from the official account @theoriginote.  The data collection technique used is observation and documentation in the form of screen captures, while the analysis technique is qualitative narrative.  What will happen in this research are several language errors, among which the most frequently found are the use of foreign languages ​​(slang) together with Indonesian, punctuation errors, inappropriate use of capital letters, and the use of non-standard terms.

The rapid growth of hospitals has intensified competition in the hospital business, making it increasingly challenging. This situation necessitates the need to ensure that patients return to the same hospital, in other words, the need to enhance repeat visitation interest, which has a significant impact on the hospital's business sustainability. This research was conducted due to a significant decrease in the number of outpatient visits at Gandaria Hospital. The study aims to analyze the influencing factors on repeat visitation interest at Gandaria Hospital, with repeat visitation interest as the dependent variable, word of mouth, and social media as independent variables, and brand image as an intervening variable. This research employs a quantitative approach with data analysis techniques, specifically descriptive analysis using Excel & SPSS software and Path Analysis using AMOS software. The sample size, calculated according to Hair's formula, consists of 75 outpatient patients. The results of hypothesis testing indicate that word of mouth and social media have a significant positive impact on repeat visitation interest. Social media has a greater influence compared to word of mouth on repeat visitation interest. The brand image variable is proven to be an intervening variable between word of mouth and repeat visitation interest but not between social media and repeat visitation interest.

This study aims to analyze the use of Indonesian language variations on Ria Ricis's Instagram account, a renowned influencer with a diverse audience. The analysis seeks to understand how Ria Ricis utilizes language variations as a communication tool, builds relationships with her followers, and shapes her self-image on social media. The research employs a qualitative approach by examining content such as captions and comments based on theories of language variation, pragmatics, and digital communication. The results show that Ria Ricis uses a casual, flexible, and relatable language style, incorporating slang, colloquial expressions, and popular terms. The language employed reflects an effective communication strategy to foster emotional closeness with her audience. Moreover, the social media context enables the use of informal language to create interactive and authentic relationships. This study highlights the significance of language variations in strengthening social connections and constructing personal identity on social media.

This research aims to analyze the influence of fashion trends, online promotions, and brand image on interest in buying fashion thrifting among followers of the Bassecondstuff_ Instagram account. We ran a case study using data from the Bassecondstuff_ Instagram account as a research sample. The results of this research reveal that the fashion trends followed by the account have a significant impact on the buying interest of its followers. Apart from that, effective online promotion and a strong brand image also play an important role in influencing buying interest in fashion thrifting. There is a positive interaction between these three variables, creating a stronger reason for consumers to choose fashion thrift via the Bassecondstuff_ Instagram account. These findings provide important insights for brand managers and researchers in understanding the factors that influence fashion thrifting purchase intentions in the context of social media.

Hedonistic lifestyles have become a common phenomenon among students, driven by technological advances, modernization and social pressure. This article aims to explain the relationship between a hedonistic lifestyle and self-image in students, the influencing factors, and the impact on their behavior. The research was carried out using the literature study method, by analyzing literature and related research results. A hedonic lifestyle is characterized by consumer behavior, a desire for social recognition, and a focus on personal pleasure. The main factors that influence this lifestyle include family upbringing, peer influence, and relationships with partners. The impact of hedonic behavior includes excessive spending on non-essential needs, dependence on social trends, and lack of awareness of financial management. Additionally, college students are often caught in a cycle of excessive consumption, driven by social media and online shopping trends. This research highlights the need for awareness of wise financial management and positive social influence to help students live more balanced lives.

This study aims to explore the use of digital technology by Madrasah Tsanawiyah Darul Musthofa in improving the institution's brand image. Using a qualitative approach with a case study method, data was collected through semi-structured interviews, participant observation, and document analysis. The results of the study show that the strategic use of social media such as YouTube, TikTok and WhatsApp has succeeded in increasing public trust in the quality of madrasah education. Digitization of learning also strengthens engagement between students, teachers, and parents, although limited infrastructure and technological training remain significant challenges. The implication of this research is the need for a planned strategy and policy support to ensure equitable adoption of technology, especially in rural areas. This study contributes by understanding the synergy between digital technology and brand image enhancement strategies in the context of Islamic education, offering strategic guidance for other madrasahs to compete in the digital era.

The rapid development of digital technology demands character education as well as ethical guidelines for interacting in social media, especially social media manners in Islamic views at Berkah Integrated MTs Palangkaraya. This study aims to assess the validity of teaching modules on adab social media in the view of Islam for class VIII students of MTs Terpadu Berkah. The research method used is Research and Development (R&D) with the ADDIE model at the analysis and design stages. Validation was carried out by four experts, namely 2 material experts, and 2 design experts. The assessment included six aspects: content suitability, alignment with the curriculum, relevance to students, language, layout and design, and learning evaluation. Data were analyzed using a Likert scale to calculate the percentage of validity. The results showed that the teaching module had an average validity of 80%, which included the valid category. This shows that the module is feasible to use in learning. However, there are some minor revisions that need to be made, such as improving visual design, images, fonts, and simplifying language, and adding learning activities that are more interactive and fun. In conclusion, this teaching module can be used as a teacher's guide in learning that helps students understand and apply social media manners in accordance with Islamic values. Additional revisions from validators are expected to increase the effectiveness of the teaching module for students

Signature verification is crucial for confirming the authenticity of identities in both administrative and financial transactions, where signature forgery can lead to significant security risks. The Harris Corner Detector Algorithm is a widely used method for feature extraction in image processing; its application spans various domains, such as detection of signature forgery. While effective in identifying key features, noise significantly affects performance, especially with impulse noise like salt-and-pepper noise commonly found in signature images. To solve this problem, this study enhances the Harris Corner Detector Algorithm by applying a median filter before gradient calculation. This method removes noise without sacrificing the integrity of key features important in signature forgery detection. The study evaluates the original and the enhanced algorithm using standard image quality metrics. Peak Signal-to-Noise Ratio (PSNR) surged from an average of 13.6 dB to 43.28 dB, the Structural Similarity Index (SSIM) improved significantly from 78% to 94%, and the Mean Squared Error (MSE) dropped substantially from 16.74 to 3.84. These advancements resulted in a more reliable algorithm, exhibiting excellent resistance to noise while maintaining image structure, making the enhanced algorithm highly effective for accurate signature forgery detection.

Information technology has changed the way educational institutions interact. Instagram, one of the visual-based social media platforms, has become a strategically used platform to create image, increase interaction, and disseminate information. Instagram is a tool used by Amikom Purwokerto University to disseminate information, both academic and non-academic, to students and the general public. However, problems such as unattractive format, inconsistent accuracy, and suboptimal delivery speed have been faced by the campus. The End-User Computing Satisfaction (EUCS) method was used in this study to evaluate the performance of Amikom Purwokerto University's Instagram account. Content, accuracy, format, ease of use, and timeliness are the five dimensions used to assess. The results showed an overall good level of satisfaction; the content dimension had the highest mean score (3.86), while the timeliness dimension had the lowest mean score (3.46).In this study, the researchers found that social media account managers at Amikom Purwokerto University can use strategic recommendations to improve the effectiveness of information dissemination. The findings can also be used as a reference for other educational institutions to use social media as a more interactive and responsive communication tool.

This research aims to optimize the use of interactive flipbooks as a literacy learning media in elementary schools. Interactive flipbook media offers an innovative approach in the learning process, combining engaging visualization, interactivity, and digital accessibility that meets the needs of 21st-century students. The method used in this research is a literature review involving the collection, analysis, and synthesis of various literature related to the use of interactive flipbooks in the context of primary education. The results indicate that interactive flipbooks can enhance reading interest, literacy skills, and student comprehension through a combination of text, images, audio, and animation. This media also allows students to learn independently and collaboratively by utilizing interactive features. In addition, interactive flipbooks have proven effective in supporting thematic and integrative learning, which is often implemented in elementary schools. This study recommends the development of curriculum-based interactive flipbooks, teacher training in their use, and the integration of this media into teaching strategies. With proper optimization, interactive flipbooks can become an innovative solution to improve the literacy quality of elementary school students.

Indonesian language holds a strategic role as a tool of cultural diplomacy on the international stage. As a symbol of national identity, it is utilized to showcase Indonesia's cultural richness through various programs such as Bahasa Indonesia for Foreign Speakers (BIPA) and the use of digital media. This strategy not only strengthens Indonesia’s positive image globally but also promotes harmonious international relations based on soft power. Despite challenges in digitalization and cross-sector coordination, the Indonesian language has great potential to become a leading language in Southeast Asia. Through innovative approaches and cross-sector collaboration, cultural diplomacy based on the Indonesian language is expected to contribute to better global relations.

This research aims to optimize the use of interactive flipbooks as a literacy learning media in elementary schools. Interactive flipbook media offers an innovative approach in the learning process, combining engaging visualization, interactivity, and digital accessibility that meets the needs of 21st-century students. The method used in this research is a literature review involving the collection, analysis, and synthesis of various literature related to the use of interactive flipbooks in the context of primary education. The results indicate that interactive flipbooks can enhance reading interest, literacy skills, and student comprehension through a combination of text, images, audio, and animation. This media also allows students to learn independently and collaboratively by utilizing interactive features. In addition, interactive flipbooks have proven effective in supporting thematic and integrative learning, which is often implemented in elementary schools. This study recommends the development of curriculum-based interactive flipbooks, teacher training in their use, and the integration of this media into teaching strategies. With proper optimization, interactive flipbooks can become an innovative solution to improve the literacy quality of elementary school students.