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Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, especially to Micro, Small and Medium Enterprises (MSMEs). The MSME target for the Innovation Development Program in this group is AA Bakery and Cake which is located in RT 01 Mekarsari sub-district, Central Balikpapan District. The aim of this PI activity is to assist in creating innovation in terms of improving business branding in order to increase brand awareness among customers as well as assisting in creating digital financial reports.

New influencers have emerged as part of the field of public relations as a result of technological advances. Communication with influencers on social media is the main focus for strategic communication. The development of Micro, Small and Medium Enterprises (MSMEs) is increasing day by day. Research data collection techniques using secondary data are information obtained or collected data by scientists from various existing sources such as obtained from important documents, websites, books research results in choosing micro-influencers as a marketing medium, it is recommended to consider micro-influencers with attractive attractive characteristics, micro- influencers with quality expertise characteristics, and micro-influencers with trustworthy trust characteristics. By considering these three characteristics in choosing micro-influencers as a marketing medium, it is hoped that in the future it will be able to increase the formation of consumer attitudes towards good brands which can simultaneously increase buyer interest. Micro-influencers as a Public Relations Strategy in MSMEs is a strategic marketing method because many entities have recognized social media influencers as relevant intermediaries, especially because they have the ability to connect with stakeholders that are difficult to reach, such as niche markets or teenage and adult consumers.    

The creative sector in Indonesia has great potential for economic growth, but many Micro, Small, and Medium Enterprises (MSMEs) face challenges in adopting product innovation for international expansion. This study aims to analyse the role of product innovation, marketing strategy, and collaboration with creative industries in supporting the international expansion of MSMEs. The method used is Structural Equation Modeling (SEM) analysis with AMOS, involving 600 registered MSMEs in the creative sector. The results showed that product innovation, effective marketing strategies, and collaboration have a significant influence on the ability of MSMEs to enter the global market. The findings imply that an increased focus on innovation and the development of adaptive marketing strategies, as well as building strong collaboration with stakeholders, are critical to the successful international expansion of MSMEs in Indonesia.

Developments in the era of Industrial Revolution 4.0 are increasing rapidly along with the times, especially in the economic sector. The development of the economic sector in Indonesia means that MSMEs (Micro, Small, and Medium Enterprises) need strategies to brand themselves. Branding efforts can be carried out using social media platforms, namely Instagram. Instagram plays an important role as a promotional media that functions to persuade and communicate a product or service. This journal discusses the visual identity in the design of the Instagram feeds for the brand "Zamzam Kalimantan" as a portfolio of Kawakibi Digital Branding. This design uses qualitative methods based on interviews, observations, and literature studies. Through this process, designs for Instagram feeds were produced as Kawakibi's portfolio media.

This research aims to analyze the role of sharia economics in the management of social media-based Micro, Small and Medium Enterprises (UMKM). The development of information technology, especially social media, has opened up new opportunities for MSMEs to access wider markets. However, amidst the dynamics of the digital market, the application of sharia economic principles in managing social media-based MSMEs is very important to maintain business sustainability and ensure fair and transparent transactions.. By implementing business models such as mudharabah and musyarakah, social media-based UMKM can optimize financing potential without dependence on interest, as well as strengthen relationships with customers through ethical transactions. The research results show that the application of sharia economics in managing social media-based MSMEs not only improves business performance, but also has a positive impact on brand strengthening, customer loyalty and social empowerment. However, the main challenge in implementing sharia economics in social media-based MSMEs lies in the limited education and understanding among business actors.      

In the midst of increasingly rapid technological developments, Artificial Intelligence (AI) technology has also been formed as a form of development. The presence of AI technology helps many people complete their work. Including strategic activities in the decision-making process for business development. This research aims to discuss the role of artificial intelligence technology in improving decision making in the business development process by focusing on the Management Information Systems (SIM), Micro, Small and Medium Enterprises (MSMEs), and finance sectors. With a literature review used as a comprehensive research method, it involves collecting and analyzing articles related to the topic from various academic sources. The research results show that Artificial Intelligence (AI) can improve the efficiency and accuracy of decision making through in-depth analysis and algorithm-based predictions. In the Management Information Systems (MIS) sector, artificial intelligence contributes to business automation processes and information management, in the MSME sector, artificial intelligence helps in understanding consumer behavior and market trends. Meanwhile, in the financial sector, AI plays an important role as a risk analyst, financial manager and investment manager. This research is expected to provide knowledge for corporate organizations about the role of artificial intelligence technology in improving the decision-making process.

This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competitiveness of MSMEs. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies. The results of the study indicate that MSMEs that implement digital marketing are able to increase sales, expand market share, and strengthen product branding. However, there are still obstacles in the form of a lack of digital knowledge and access to technology, especially among micro-scale MSMEs. Therefore, support is needed from the government and related institutions to improve digital literacy and provide infrastructure that supports the development of digital marketing in this region. Overall, the role of digital marketing for MSMEs in Cibinong District is very significant in increasing competitiveness, efficiency, and market reach. However, to maximize this potential, collaborative efforts are needed between MSME actors, the government, and technology service providers so that existing challenges can be overcome properly. This study is expected to be a reference for the development of effective digital marketing strategies for MSMEs in Cibinong District.

Micro, Small, and Medium Enterprises (MSMEs) play a pivotal role in driving Indonesia's economy forward, acting as the cornerstone for inclusive and sustainable economic development. However, these enterprises face a formidable challenge in expanding their operations. While effective financial management is paramount for success, many MSME practitioners lack awareness regarding the significance of meticulous and accurate financial record-keeping. To tackle this challenge, information technology, particularly digital accounting, presents promising solutions capable of enhancing the efficiency and precision of financial reporting. This research delves into the implementation of digital accounting among MSMEs in the Sukarame district, Bandar Lampung, aiming to scrutinize its impact on business performance. Employing a qualitative approach, the study seeks to grasp the perceptions, experiences, and everyday practices of MSME practitioners concerning the utilization of digital accounting applications. Through this inquiry, it aspires to cultivate a more comprehensive and contextual understanding of the ramifications of digital accounting adoption on Lampung's MSME sector, offering pertinent insights for policy formulation and the advancement of digital accounting practices across Indonesia. Ultimately, this study aims to contribute to the body of knowledge surrounding MSMEs' integration of digital accounting, promoting sustainable growth and economic inclusivity in Indonesia.

Pasinan Village, Lekok District, is one of the villages in Pasuruan Regency, East Java, which has creative economic potential and public facilities that have not yet been digitally mapped. This research aims to utilize Google Maps as a means of mapping Micro, Small and Medium Enterprises (MSMEs) and public facilities in Pasinan village. The method used in this research is PAR (Participatory Action Research) by carrying out field observations, interviews with related parties, and digitizing special data using Google Maps. The result of this research is the production of a digital map of MSMEs and public facilities in Pasinan village which can be accessed via Google Maps. It is hoped that this mapping will make it easier for the community to access information related to MSMEs and public facilities, as well as support the development of creative economic potential in the village.

The purpose of this study is to look at how human resource (HR) development in Batik Madura micro, small, and medium-sized enterprises (MSMEs) might act as a catalyst for green entrepreneurship in Indonesia. Green entrepreneurship is becoming the primary emphasis for decreasing negative environmental consequences while enhancing competitiveness in a global market that is more concerned with sustainability. HR plays a crucial role in implementing technical innovation and environmentally sustainable industrial processes. This study takes a qualitative method, with in-depth interviews with the owners, managers, and employees of MSME Batik Madura, as well as a literature analysis on green entrepreneurship.According to the study's findings, sustainable human resource development through training and education that emphasizes sustainability can boost productivity and efficiency in batik manufacturing. Furthermore, human resources with environmental consciousness and digital marketing abilities help Madurese batik products compete more effectively in national and international marketplaces. This study promotes collaboration among government, academics, and industry stakeholders to strengthen the development of human resources for Madura Batik MSMEs, which is the primary pillar in the transition to green entrepreneurship.

The youth of Papua play a crucial role in the development of Micro, Small, and Medium Enterprises (MSMEs) in Fakfak Nutmeg as an effort to improve the welfare of the community. This journal aims to analyze the contribution of young people in the development of MSMEs and its impact on the local economy. Using a participatory method, the data is organized based on the programs run by Papuan youth to support MSME actors in Fakfak Nutmeg in growing their businesses. The initiatives undertaken by the youth demonstrate that they are increasingly active in supporting MSMEs in Fakfak Nutmeg, utilizing local potential and innovating in products and marketing strategies through digital media. In addition, Papuan youth play an important role in enhancing the skills and knowledge of the community through discussions, observations, and active participation. These activities reflect the participation of the Papuan youth in developing MSMEs in Fakfak Nutmeg, which in turn can increase the income of the local community and strengthen the economy of the community. It is hoped that these efforts will have a positive impact on MSME actors in Fakfak Nutmeg.

This study aims to analyze the influence of ease of use, advertising, and benefits of digital wallets (e-wallets) on Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Sukabumi. Digital wallets have become increasingly popular as a payment tool, particularly in the culinary industry. This research focuses on how these three factors affect the decision of MSME operators to use e-wallets in their business operations. The research method used is quantitative, with data collection techniques through questionnaires distributed to owners and managers of culinary MSMEs in Sukabumi. The data obtained were analyzed using multiple linear regression to determine the influence of each independent variable (ease of use, advertising, and benefits) on the dependent variable (e-wallet usage). The results show that all three independent variables have a significant positive influence on the use of digital wallets among culinary MSMEs in Sukabumi. Ease of use and benefits have a more dominant influence compared to advertising in driving the decision to use e-wallets. This study contributes to the development of digital wallet marketing strategies and provides insights for MSME operators to leverage digital payment technology to improve business efficiency and competitiveness.

The Community Service activity (PkM) with the title “Digital Marketing Training as an Effort to Empower the Economy of Village Communities in Subang District, Subang Regency ”* aims to increase the knowledge and skills of Micro, Small and Medium Enterprises (MSMEs) in Subang District Village in utilizing digital technology for marketing their products. The methods used in this training include the provision of digital marketing theory materials, practice in using digital platforms (such as social media and e-commerce), and evaluation through pre-test and post-test. In conclusion, the training was successful in empowering village communities through the application of digital marketing. The sustainability of similar programs as well as the development of further training modules are expected to further strengthen the digitalization capabilities of MSMEs in the region, thus contributing to the improvement of the overall economic welfare of the community

Micro, Small, and Medium Enterprises (MSMEs) are encouraged to leverage social media as an online marketing tool to reach a broader market. Currently, social media is easily accessible and widely favored by people worldwide. Therefore, MSME entrepreneurs are recommended to utilize social media as a means to share information about their products with consumers online. This research aims to assist and convince MSME entrepreneurs in Hamparan Perak Village about the benefits of social media for expanding their marketing reach. Through research on marketing enhancement strategies via social media, it can be determined how significant the impact and benefits of social media are for the development of MSME marketing in Hamparan Perak Village, Hamparan Perak District, Deli Serdang Regency.

KKN Mandiri in Gongsol Village, Merdeka District, Karo Regency, aims to empower the community through the digitalization of MSME marketing. The implemented programs include entrepreneurship socialization, savings education, and the introduction of social media as a marketing tool. Using observation and documentation methods, students identified local potential and designed programs tailored to the community's needs. This activity successfully increased community participation and had a positive impact on their well-being and quality of life. Despite facing challenges such as low participation and weather factors, this KKN successfully strengthened MSME potential and contributed sustainably to the development of Gongsol Village

This Independent Community Service Program (KKN) was implemented by students of the Muhammadiyah University of North Sumatra in Lingkungan XXIX, Rengas Pulau Village, Medan Marelan District. This activity focuses on empowering micro, small and medium enterprises (MSMEs) through the application of batik cultural identity to leather bag crafts. Through this service, students help local craftsmen to combine batik motifs with leather bags in order to increase the aesthetic value and selling power of the product. The main objective of this activity is to increase public awareness of the importance of maintaining and preserving national cultural heritage, especially batik, as well as to provide education to craftsmen regarding the application of traditional techniques in leather bag production. This program consists of several activities, including training in making batik leather bags, socializing early savings in schools, and mutual cooperation activities to maintain environmental cleanliness. The results of this activity show an increase in the knowledge and skills of craftsmen in producing culturally valuable products, as well as increasing community participation in MSME activities. In addition, students also succeeded in motivating residents to be more active in protecting the environment and increasing awareness of the importance of health through integrated health service post activities. Thus, this KKN not only contributes to the development of the local economy, but also to the preservation of culture and improving community welfare.

Micro, Small and Medium Enterprises (MSMEs) are the supporting sector of the country's economy and are able to survive in any conditions, including when the economic crisis hits. MSME business development is very necessary so that performance can always be improved and business continuity can be maintained. The results of a preliminary survey on MSMEs in Semarang City show that the average financial performance of MSMEs is still fluctuating (up and down). Based on phenomena and research gaps (developing) research by adding financial literacy variables. The object of this research was carried out on MSMEs in Semarang City with a final sample size of 144 using the cluster random sampling method (per sub-district). The analysis tool uses a regression equation test with a mediation test using the Sobel test. The research results show that the variables fintech, financial literacy, financial inclusion of MSMEs and MSME performance in Semarang City have sufficient values ​​in the interval 2.33 to 3.65, with MSME performance with the highest average. The fintech and financial literacy variables have been proven to have a positive and significant effect on the financial inclusion of MSMEs in Semarang City. Fintech, financial literacy and financial inclusion of MSMEs have proven to influence the performance of MSMEs in Semarang City. MSME financial inclusion has been proven to mediate the influence of financial literacy on MSME performance in Semarang City, however, financial inclusion has not been proven to mediate the influence of fintech on MSME performance.

Micro, Small, and Medium Enterprises (MSMEs) in Sraten Village are not yet aware of the importance of business legality due to a lack of knowledge about business permits that are useful for expanding the market for MSMEs in Sraten Village. This activity aims to raise awareness among MSME actors in Sraten Village about the importance of business legality, such as the Business Identification Number (NIB) and halal certification, in order to expand the market and enhance competitiveness.  Based on observations, it was found that many MSME actors in the village still do not understand the importance of business legality.  To address this issue, socialization and assistance were provided in the registration of NIB using the OSS system. As a result, 28 business actors in the culinary field successfully registered and obtained their NIB. Additionally, halal certification was introduced to enhance consumer trust and expand access to the global halal market.  Through this education, MSME actors are expected to better understand and utilize business legality for the development of their businesses.  This activity concluded with a seminar featuring speakers to deepen the understanding of business actors regarding legality and halal certification.

The purpose of this study is to determine the impact of Micro, Small and Medium Enterprises (MSMEs) on Indonesia's economic growth from 2015 to 2022. The type of research used is quantitative descriptive research using time series data which is secondary data obtained from the Ministry of Cooperatives and Small and Medium Enterprises and the Central Statistics Agency (BPS). Simple regression analysis, t-test, and coefficient of determination (R2) were used for hypothesis testing. Based on the results of the t-test, it was concluded that MSMEs had a significant influence on Indonesia's economic growth from 2015 to 2022. Statistical analysis confirms a substantial impact, with MSMEs contributing around 80.2% to the variation in economic growth, as indicated by the coefficient of determination (R²). This shows that MSMEs play a crucial role in driving economic development in Indonesia during the research period. This study concludes that Micro, Small, and Medium Enterprises (MSMEs) have a significant and positive impact on Indonesia's economic growth from 2015 to 2022. The contribution of MSMEs, which reaches around 80.2% of the variation in economic growth, emphasizes their crucial role in the country's economic development. This highlights the importance of supporting and increasing MSME activities to encourage sustainable economic progress.

Opportunities and challenges faced in developing MSMEs definitely exist in the MSME development process. Pati Angkrik as a local tuber food offers significant potential opportunities in improving community welfare. Pati Angkrik, which belongs to the group of tubers, can be processed into various processed food and beverage products. And the challenges faced by Pati Angkrik MSMEs include limited raw materials, limited human resources, time requirements, and ineffective marketing access, making the development of Pati Angkrik MSMEs also experiencing obstacles. Triharjo Village, Gemuh District, Kendal Regency, has the Pati Angkrik micro and small and medium enterprise (MSME) as one of the community businesses in Triharjo Village. However, there are challenges and opportunities it faces. The aim of this service is to provide MSME development to the challenges and opportunities faced by Pati Angkrik MSME actors in Triharjo Village, so that they can help Angkrik starch MSME actors by replacing more modern packaging and designing packaging for Angkrik starch MSME products. This devotion uses method Participatory Action Research is a method of raising public awareness regarding potential and existing problems and encouraging community participation in change activities that will be implemented. This service has succeeded in providing development for pati angkrik MSMEs by changing product packaging to modern packaging and creating packaging designs, so that the development of pati angkrik MSMEs can benefit the angkrik starch MSMEs in Triharjo Village.