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One way to raise awareness of love for the environment and food security is by planting vegetable plants. Currently, the vegetable planting movement is an effort to control regional inflation. Prevention of price spikes in vegetable commodities is an important aspect in household life, so the vegetable planting movement is a strategic step in the Family Welfare Empowerment Movement. The extension method was chosen in this community service. Analysis using the Wilcoxon test showed that the p value (0.000) showed that there was an increase in knowledge between before and after the counseling.

The aim of this research is to examine the Public Relations (PR) strategies within the Public Relations Department of the Ministry of Health Polytechnic (Poltekkes) Palu in attracting prospective new students. The study employs Ronald D. Smith's Strategic Planning for Public Relations, which categorizes its steps into four phases: formative research, strategy, tactics, and evaluative research. The research methodology used is a qualitative approach with a case study. Data is collected through observation and interviews with key informants from the Public Relations Department of Poltekkes Palu and relevant stakeholders. The findings from the formative research phase indicate that Poltekkes Palu's PR has identified several conventional strategies that are not effective in attracting new students, such as brochures, banners, and traditional forms of socialization. In the strategy phase, Poltekkes Palu plans to create podcasts to build brand awareness and market through social media as part of a broader marketing tactic. Social media is deemed a highly relevant channel, especially for reaching high school students. During the evaluation of the previous academic year, the Public Relations Department of Poltekkes Palu recognized valuable insights into the shortcomings of their strategies for student recruitment. The evaluation results show that the use of social media and digital marketing was not fully implemented in the previous academic year. Therefore, evaluative research serves as the foundation for identifying areas of improvement and refinement.  

The Strategic planning of information systems needs to be used, because it can support business strategies in organizations/companies in order to achieve business goals more quickly. One method that can be used in strategic planning of information systems is the Ward and Peppard method. This method has a clear framework and also has analytical techniques that focus on business needs & information technology for the future. The purpose of this study was to see the use of the Ward and Peppard method in strategic planning of information systems. The method used in this research is literature study. The results of this study are the Ward and Peppard method in strategic planning of information systems can be used as a method of choice that can be used in strategic planning of information systems in various sectors of life.

In contemporary environmental discourse, the role of Integrated Marketing Communication (IMC) and collaborative efforts between Public Relations (PR) practitioners and environmental experts hold significant relevance. This study explores the pivotal role of communication strategies in environmental campaigns and the collaborative mechanisms between PR and environmental specialists within various organizational contexts. Estaswara (2000) underscores the strategic necessity of integrated communication in marketing, emphasizing its transformation from a mere promotional tool to a strategic business process. The findings highlight the insufficiency of environmental awareness alone in inciting tangible action. Discussions center around designing campaign messages to effectively drive concrete and sustainable behavioral changes. Collaboration between PR and environmental experts is articulated through several methods. Firstly, monitoring emissions involves joint efforts to develop and manage  emission monitoring systems like Continuous Industrial Emission Monitoring Information System (CISPEK) and Continuous and Networked Effluent Water Quality Monitoring System (SPARING). Secondly, Performance Rating Program for Environmental Performance (PROPER) is used by PR to establish cooperation and enhance public trust in environmental management. Thirdly, effective communication and community engagement leverage social media and communal activities to disseminate information and amalgamate feedback from the public. The jurnal asserts the vital role of PR in fostering public participation, guiding communities on critical issues, and encouraging their contribution to sustainable development. By providing pertinent explanations, PR elevates societal awareness regarding crucial issues like environmental sustainability, climate change, and public health, stimulating active involvement in sustainable development endeavors..

The aim of this research is to examine the influence of business capital, business location and technological information on the income of the Kelengkeng Tourism Village, Simoketawang Village, Sidoarjo Regency. The method used in this research uses quantitative methods. The research used purposive sampling techniques and data collection through questionnaires delivered to respondents and the results of multiple linear regression data analysis showed that information on business capital, business location and technology had a positive effect on income. The greater the capital generated, the greater the income earned. Choosing a strategic location can influence income. And take advantage of developing technological sophistication to help promote its business.

The era of globalization has prompted countries, including Indonesia, to reconsider their defense capabilities in the face of increasingly complex threats. Indonesia's primary focus lies in the development of the maritime sector, given its strategic geographic position between the Pacific and Indian Oceans. Maritime security is crucial for smooth trade, considering that Indonesia is the world's second-largest producer of fish. The significant potential of marine resources requires attention to maritime security. Concurrently, globalization has altered the patterns and forms of threats, especially in international trade routes such as the Malacca Strait.This research employs the method of literature study to depict Indonesia's maritime conditions, infrastructure development, and the impact of globalization on maritime trade. The government's focus on enhancing logistical efficiency and infrastructure development aims to support industrial and trade growth. However, challenges persist, particularly in optimizing the management of marine resources and improving coordination among relevant institutions. In this context, Indonesia is presented with an opportunity to become a strong maritime nation with global competitiveness, supported by an active community and a profound understanding of its maritime identity. , , .

Studies on positioning and branding strategies for East Manggarai Tourism Destinations are currently very limited. Previous studies were conducted only partially and focused only on tourist attractions. On the other hand, the high gap between domestic and foreign tourist visits is nearly 10.000 times. Foreign tourist visits have not yet reached a significant number. However, East Manggarai has tremendous tourism potential with 118 tourist attractions spread across four strategic tourism areas in the region. Therefore, this study aims to analyze the positioning and branding strategies of East Manggarai Tourism Destinations by mapping tourism market segmentation trends. Designed with a quantitative descriptive approach, questionnaires were distributed to tourists accidentally encountered in the field. The branding formulation "Keep Exploring The Dangerous Golden Dragon in the World" is expected to strengthen the image of East Manggarai Tourism Destinations as a competitive new brand and supports the image of tourism in East Nusa Tenggara as The New Tourism Territory.    

This analysis delves deeply into Es Kopi Kulu's communication strategy to enhance brand awareness, employing a qualitative descriptive research method through literature review. Es Kopi Kulu has successfully crafted a brand identity through innovative products that showcase creativity and align with current consumer trends. The strategic use of social media has been pivotal in expanding reach and fostering customer interaction, involving them in participatory activities and sharing personal stories. Additionally, collaborative approaches and sponsorships with third parties, such as local artists, have contributed to reinforcing brand awareness within the community. Collectively, the synergy of these three elements provides Es Kopi Kulu with an edge in creating a consistent brand narrative and cultivating strong relationships with customers. This achievement serves as an inspirational catalyst for industry players to tap into creativity, leverage social media effectively, and form strategic partnerships to fortify brand awareness in a competitive market

This research is specifically to find out how the principal's leadership in improving teacher performance at SD Islam Integral Luqman Al Hakim 02 Batam, the factors that can influence and factors that can improve teacher performance, are expected. By knowing all that, some suggestions can be given that can be taken into consideration for school principals, especially in improving the performance of teachers in their schools. The essence of the principal's leadership is aimed at guiding and fostering teachers to become professional teachers and have achievements and performance and teaching skills. The teacher is the most decisive component in the education system as a whole, which must receive central attention. This figure will always be a strategic spotlight when talking about education issues, because teachers are always associated with any component in the education system, especially in relation to the teaching and learning process. With a professional teacher, a further goal, namely improving student learning outcomes will be achieved. It is the principal's duty as a leader to assist teachers in improving teacher professionalism and performance. While there are still many teachers who in carrying out learning activities have not met expectations. Therefore, the author needs to examine the pattern of Principal Leadership in an effort to improve teacher performance at SD Islam Integral Luqman Al Hakim 02 Batam. From the results of the study it was stated that the principal's leadership was considered good, but had not had a positive impact on improving teacher performance at SD Islam Integral Luqman Al Hakim 02 Batam While the performance of teachers at SD Islam Integral Luqman Al Hakim 02 Batam is considered good, but has not run optimally as expected, this is due to the lack of teacher ability in preparing learning tools, especially Learning Implementation Plans, inadequate school facilities and infrastructure, and also the difficulties of teachers in creating educational interactions between students and teachers, as well as the difficulty of creating a conducive classroom. However, at the level of evaluation/assessment of learning outcomes, the average teacher has implemented it well and added remedial and enrichment programs

Poverty is a serious challenge that involves various aspects of human life. Poverty is often a major obstacle to sustainable development and equitable distribution of wealth.   This study aims to investigate and analyze the impact of education and access to finance on poverty reduction. The research method utilizes a desk study analysis, also involving secondary data analysis from various sources, including government data and related studies. With this approach, it is expected that this research can provide a comprehensive picture of the impact of education and access to finance on poverty reduction. The result of the research is that this study confirms the importance of strategic integration between education and financial access in poverty reduction efforts.

Solo Technopark is a strategic technology and business center located in the city of Solo, Central Java, playing a crucial role in driving the development of technology-based businesses in the region. Within it, there is a division that specializes in comprehensive understanding of business needs and the selection of incubation methods suitable for SMEs and startups, known as SSIPO (SMEs and Startup Incubator Project). This research aims to determine the role of SSIPO in enhancing the competitiveness of businesses in Solo Technopark. The study employs a qualitative descriptive method, gathering data through field observations, interviews with relevant sources, and documentation. The researcher utilizes primary data sources from observations and interviews, as well as references from books, journals, and the UPTD Solo Technopark website. Data analysis technique is adapted using descriptive-narrative methods. The research findings reveal that SSIPO's role involves effective collaboration and innovation-based facilitation for SMEs and startups, initiating three programs specifically designed for these entities.

This study conducts a thorough examination of the factors influencing consumer purchasing interest in the snack market, utilizing Mr. Fathoni Jr's Gajahan Leker as a case study. The research focuses on the analysis of the impact of price, flavor choices, and location on consumer purchasing preferences within the context of Leker products.By gathering data through surveys conducted using questionnaires and statistical analysis, the research discovers that the price of Mr. Fathoni Jr's Gajahan Leker plays a significant role in shaping consumer purchasing interest. Additionally, the various flavor choices offered by this brand also have a positive impact on purchasing preferences.The strategic placement and good accessibility of locations are proven to be key factors in attracting consumer purchasing interest. The success of Mr. Fathoni Jr's Gajahan Leker in leveraging strategically located sites to reach their target market contributes significantly to consumer purchasing interest.This study provides profound insights for business owners, marketers, and strategic decision-makers in the snack industry. By understanding the complex interactions between price, flavor choices, and location, Mr. Fathoni Jr can devise more effective strategies to enhance consumer purchasing interest, strengthen their brand, and support long-term business growth.

This research addresses the issue of economic dependence on the oil and gas sector and the efforts of economic diversification as a solution to reduce economic risks. We explain the benefits of economic diversification, such as economic stability and risk reduction, and provide case studies of countries that have succeeded in diversification. We also discuss the challenges and obstacles related to economic diversification, along with relevant policy recommendations. The findings highlight the importance of strategic measures in achieving more stable and sustainable economic growth.

Rubber latex is a raw material for Indonesia's strategic plantations and is the largest contributor to the country's foreign exchange after palm oil. Several places in Indonesia have land conditions that are suitable for rubber plantations, one of which is the rubber plantation owned by Perumda Perkebunan Kahyangan Jember. However, in recent years, income from Perumda Perkebunan Kahyangan Jember has continued to decline, so it is necessary to formulate an optimization strategy which is expected to have a positive impact and be able to increase rubber latex production in Perumda Perkebunan Kahyangan Jember. This research uses SWOT and QSPM analysis methods. The results of the research show that there are several factors that influence rubber latex production, both internal and external factors, from these factors several alternative strategies have been produced, including the use of protective umbrellas, producing high quality rubber raw materials, improving production facilities and infrastructure, optimizing technology. for production and promotion. A suitable strategy to be implemented at Perumda Perkebunan Kahyangan Jember is the use of protective umbrellas because the application is quite simple and can function to maintain the quality of production and the quality of rubber latex..    

Hospitals have various operational activities, including production, marketing and financial recording activities. The concept of operations management is very important for managing hospital operations. Globalization has had an impact on changes in the strategic environment. Globalization has triggered the emergence of competition in various fields. With this competition, every hospital strives and is required to improve the quality and quality of services both in terms of methods and technology used to support services. Quality control must be implemented and maintained properly as a value that has an impact on all aspects of the hospital, one of which is increasing turnover from the business side. A quality management system is an arrangement that ensures the achievement of planned quality goals and objectives in hospital services. To carry out quality hospital services, it is necessary to implement good operational management as a means of supporting high quality hospital services that have value in the point of view of the community. This phenomenon exists, therefore the authors use the scoping review method as a research method. This aims to review previous literature that has explored the quality of hospital services and the implementation of operational management as a means of quality control in hospitals.

In the dynamic technology business landscape, the key levers of success are human resources. This research examines the critical role of human resource management (HRM) in improving the performance of technology-based organizations. Through literature exploration and case studies, this research identifies six key HRM functions that contribute to performance: (1) strategic recruitment and selection to attract and retain skilled technology talent, (2) continuous development and learning to equip employees with relevant technology skills, (3) creation of innovative and collaborative work culture, (4) effective performance management systems to drive accountability and goal achievement, (5) competitive compensation and incentive strategies to motivate and retain employees, and (6) health and wellness programs that prioritize work-life balance and employee satisfaction. This research highlights the importance of technology integration in HRM, such as the use of digital recruitment platforms, online learning systems, and data analysis tools for data-driven decision-making. The findings show that proactive and adaptive HRM, which focuses on talent development, creation of a supportive work environment, and strategic use of technology, significantly improves the performance of technology-based organizations. This research offers practical insights for HRM practitioners and leaders of technology organizations to harness the potential of human resources and achieve competitive advantage in the digital age.

Electricity is currently a vital resource highly needed by modern society, as the majority of human life activities are related to electricity. This sector is crucial in the execution of development initiatives to seek the enhancement of the well-being and prosperity of the people, enlighten the nation, and boost the people's economy in achieving national development goals. It can be said that electricity has become the primary source of energy in every activity, both in households and industries. PT PLN (Persero) is a state-owned enterprise (BUMN) that has been managing all aspects of electricity in Indonesia for 44 years, aiming to improve the quality of people's lives and focus on customer satisfaction. In order to continue to grow and improve, PT PLN  East Java requires analysis and evaluation of the company's current condition to compete externally. Therefore, a method is needed to determine the position and condition of PT PLN  East Java using the method from the strategic management course, namely the Five Force Analysis Method.  

The year 2024 will be a year full of economic and political challenges for companies operating in international markets. Some of the factors that may affect international business are the Covid-19 pandemic, climate change, geopolitical tensions, trade protectionism, and digital transformation. This article aims to identify and analyze international business strategies that can help companies face these challenges. The strategies discussed include strategic alliances, product diversification, segmented digital marketing, flexible pricing adjustments, and international human resource management. The article also provides examples of companies that have successfully implemented these strategies in various markets. This article is expected to provide insights and inspiration for business people who want to improve their performance and competitiveness in the international market

This study thoroughly examines the financial performance of four leading telecommunications companies in Indonesia. Telkom Indonesia (TLKM), XL Axiata (EXCL), Smartfren (FREN), and Indosat (ISAT) over the period 2021–2022. By analysing financial performance using financial ratios such as leverage ratio (DAR, DER) and profitability (NPM, ROA, ROE), it can be seen that Telkom Indonesia experienced a decrease in debt ratio and a decrease in profitability. XL Axiata saw an improvement in its debt ratio but also experienced a considerable decline in profit. Smartfren showed a decrease in its debt ratio and a significant increase in profitability. Indosat had a combination of changes in profitability and a decrease in debt ratio. These findings emphasise the importance of organisations prioritising efficient debt management and strategic initiatives to improve profitability in the changing telecommunications sector.

This research applies Marketing Funnel and SWOT Analysis to the Graha Office marketing strategy at PT ABC. Funnel stages involve Awereness, Consideration, Purchase, Retention, and Advocacy. The analysis data, including query popularity, market stage, clicks, impressions, and product CTR, are taken from Microsoft Excel. The focus of the research was the internal and external factors affecting the marketing of Graha Office. SWOT analysis identified Strengths, Weaknesses, Opportunities, and Threats. Results show the effectiveness of the Marketing Funnel strategy with full expectations. Achieving customer expectations involves process, product, location, employee attitude, friendliness, convenience, and product arrangement. The SWOT analysis highlights internal components, including management and product strategy, that influence marketing success. The findings form the basis for developing Graha Office's marketing strategy, strengthening its position in the competitive market. The implications of this study serve as a guide in strategic decision-making to deal with market dynamics.