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Faizul Muna; Alwi Ahmad Sulthon

Jurnal Motivasi Pendidikan dan Bahasa 2025 International Forum of Researchers and Lecturers

Based on observations made at MTs Madrasatul Qur'an Salafiyah in class VII, student interest in mathematical literacy is low, with a percentage of student interest reaching only 45%. This is due to the implementation of learning that is limited to textbooks and situations in the classroom, which makes students quickly feel bored when reading because the material read is dominated by text. This study aims to determine and explain the effect of using Nearpod media in increasing student interest in mathematical literacy at MTs Madrasatul Qur'an Salafiyah. The population studied included all VII class students totaling 74 people, with the sampling technique using saturated sampling. This research is classified as classroom action research (PTK) with data collection techniques through observation, questionnaires, interviews, and documentation. The instruments used in this study consisted of questionnaires and observation sheets. The data obtained from the research were then analyzed with a quantitative descriptive approach. The results showed an increase in interest in mathematical literacy through the use of poster media identified in cycle I and cycle II. In cycle I, students' interest in mathematical literacy reached 65%, while in cycle II it increased to 90%. This shows that the use of Nearpod media successfully increased students' interest in mathematical literacy.

Mhd Reyhan Abdillah

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of this research is to determine and analyze the influence of Price and Promotion on Consumer Interest (Case Study at Hisana Fried Chicken Rajawali Medan. The research method used is exploratory research, where variables are measured using a Likert scale. Data collection methods are carried out by (interviews), with a list of questions (questionnaires) and documentation studies. The population in this study is all consumers on HFC Jalan Rajawali Medan.. totaling 100 people. Sample collection was carried out using the saturated sampling method or better known as census. In this study, the population was relatively small, namely 100 people. Data processing used SPSS version 23 software, with descriptive analysis and multiple regression hypothesis testing; (3) simultaneously there is a positive and significant influence between experimental marketing variables and customer satisfaction on experimental marketing and customer satisfaction on repurchase interest in HFC Jalan Rajawali Medan.

Saani Zahrotul Aen; Risma Nurhapsari; Kusumajaya, Robby Andika

Jurnal Manajemen Sosial Ekonomi 2025 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

This research was conducted with the aim of determining the impact of Electronic Word of Mouth on demand for food purchases using Go-Food with brand trust as an intervening variable. The sample in this study was 100 respondents obtained through a sampling technique using the simple random sampling method. The data collection method uses a questionnaire which is announced to respondents after which the data results are processed using SEM (Structural Equation Modeling) which is used in the SmartPLS V.4 analysis test. The results of this study show that the impact of electronic word of mouth has a positive effect on purchase intention, while brand trust has no effect on electronic word of mouth and interest in purchasing food using Go-Food among Uin Walisongo Semarang students.

Munir, Shobahul; Lukiarti, Ming Ming

Jurnal Ilmiah Serat Acitya 2025 Universitas 17 Agustus 1945

Sumber daya manusia merupakan poin utama dalam pembangunan bangsa, salah satunya adalah mengurangi angka pengangguran dengan berwirausaha. Dilakukannya studi ini guna untuk menunjukkan bagaimana motivasi, lingkungan keluarga, dan kewirausahaan pendidikan berdampak pada minat wirausaha Gen Y di Kecamatan Rembang. Generasi ini  lahir dari tahun 1980 hingga 2000, tinggal di Kecamatan Rembang dan ingin menjadi wirausahawan. Metode pengambilan sampel digunakan secara purposive. Kriteria yang digunakan meliputi: 1) generasi milenial kelahiran tahun 1980-2000 dan memiliki minat dalam usaha; dan 2) generasi milenial yang tinggal di Kecamatan Rembang. Data dianalisis dengan pengolahan analisis regresi linier berganda di alat bantu SPSS 24. Penelitian ini memiliki temuan, dimana semua faktor bebas yang dieliti yang terdiri dari variabel motivasi, lingkungan keluarga, dan pendidikan wirausaha masing-masing memberi dampak positif pada minat wirausaha generasi milenial di Kecamatan Rembang. Variabel motivasi, lingkungan keluarga, dan pendidikan wirausaha dalam model  riset ini hanya dapat mempengaruhi minat berwirausaha sebesar 37,4%, dan sebab-sebab lain menjelaskan 62,6%.

Logius Logius; Gianto Gianto; Saenom Saenom; Marthen Mau

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2025 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

Christian religious education teachers need to have strategies to increase the learning interest of students in grades three to six in elementary education institutions including at State Elementary School 21 Agak Hulu. Christian religious education teachers who carry out their main duties at State Elementary School 21 Agak Hulu because some students at the school do not have the interest in learning or the desire to learn is very lacking, so that the learning outcomes they receive are very unsatisfactory. This article aims to discuss the strategies of Christian religious education teachers in increasing student learning interest, so that students increasingly increase their interest in participating in learning, both at school and at home responsibly. The methodology used in this study is qualitative with a data processing approach, namely observation, interviews and documentation. The formulation of the theoretical results of this thesis is that if Christian religious education teachers have loyalty in encouraging students to increase their interest in learning to the maximum, then students will be more motivated in the learning process at home and at school. Thus, the simple conclusion of this thesis is that the more Christian religious education teachers have strategies to motivate students in the learning process at school, the more students will maximize and optimize their learning interest, especially students at Agak Hulu 21 Public Elementary School.

Suci Wulandari; Feri Ferdian

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

This research aims to analyze the influence of Destination Image on Interest in Recommending Sasak Beach Tourist Attractions with Destination Personality as a Moderating Variable. This type of research is quantitative descriptive with a sampling technique using purposive sampling and a sample size of 170 respondents based on the hair formula. The instrument in this study used a questionnaire arranged according to a Likert scale and data was collected by distributing the questionnaire that had been prepared and then given to respondents whose validity and reliability had first been tested. Based on the research that has been carried out, the following results were obtained: Destination Image (X) is in the sufficient category with a percentage of (3.33%). Interest in Recommending (Y) is in the sufficient category with a percentage of (3.32%). Destination Personality (Z) is in the sufficient category with a percentage of (3.34%). There is a positive and significant influence between the Destination image (X) variable on the Interest in Recommendation (Y) variable with a t-statistic value of 6.378 which is greater than the t-table value of 1.96 and a p-value of 0.00 which is smaller than 0.05. There is no positive and significant influence between the Destination Personality (Z) variable which moderates the relationship between Destination Image (X) and Interest in Recommending (Y) with a t-statistics value of 0.885 which is smaller than 1.96 with a p value of 0.885. 0.377 is greater than 0.05, and the original ample value is 0.037.

Eri Nuraeni

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2025 Universitas Palan

This research is based on students' low interest in learning in Natural and Social Sciences (IPAS) subjects, which can be seen from the large number of students who obtain scores below the Learning Goal Achievement Criteria (KKTP). The focus of this research is to increase students' interest in learning through the application of the Course Review Horay (CRH) learning model in the material "Style Around Us", as well as analyzing changes in students' learning interest after using this model. The aim of this research is to describe the implementation of the Course Review Horay (CRH) learning model in science learning and identify the increase in students' interest in learning after its implementation. The method used was Classroom Action Research (PTK) using the Kemmis & McTaggart model, which was carried out in two cycles with four meetings. The subjects of this research were 23 class IVB students of Madrasah Ibtidaiyah Ziyadatul Iman. Data collection techniques include observation, interviews, documentation and questionnaires. The research results show an increase in students' interest in learning in each cycle. The percentage of filling out the questionnaire in the pre-cycle was 2, increased to 3.1 in cycle I, and reached an average of 4.04 in cycle II with an increase of 0.6. Based on these results, the application of the Course Review Horay (CRH) learning model has been proven to increase students' interest in learning in science subjects. Therefore, it is hoped that this model can be applied in learning science and other subjects.

Adi Rahmawan; Purwatiningsih Purwatiningsih; Ratih Setyo Rini

Manajemen Kreatif Jurnal (MAKREJU) 2025 Pusat Riset dan Inovasi Nasional

This study aims to determine the effect of Influencer Marketing and product quality on buying interest in e-commerce users in Central Jakarta. This research uses descriptive research with a quantitative approach, namely the author describes the phenomena that exist in the formulation of problems that have been determined based on data that has been collected from primary sources. Data collection was obtained through distributing questionnaires online to e-commerce users in Central Jakarta. The sample used in this study amounted to 100 respondents. The sampling technique used was purposive sampling, then processed using SPSS 25 with multiple linear data analysis techniques. The results showed that Influencer Marketing and product quality partially had a positive and significant effect on buying interest. Furthermore, Influencer Marketing and product quality simultaneously have a positive and significant effect on buying interest in e-commerce users in Central Jakarta. This proves that Influencer Marketing and product quality are effective strategies in influencing consumer buying interest in products or services.

Ferdian Joko Purwanto; Adenanthera Lesmana Dewa; Retno Mulatsih

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current era, public interest in using public transportation in Indonesia has decreased significantly, people prefer to use private transportation. Therefore, further research is needed on the factors that influence public interest in using public transportation services in Indonesia. This study will examine the variables of Aggressive Driving, Brand Image, Equality, and Price Perception in their influence on interest in using public transportation services, a case study on the PO. Damri Bus route Ponorogo - Tulungagung. The purpose of this study is to examine how much influence there is between the variables Aggressive Driving, Brand Image, Equality, and price perception, on public interest in using public transportation. The sample in this study was 100 respondents who were passengers of the PO. Damri bus route Ponorogo-Tulungagung. The data analysis technique in this study used multiple linear regression analysis with SPSS 26.0 statistical tools. Based on the results of the study and data analysis, the regression equation was obtained as follows: Y = -1.631 - 0.273X1 + 0.266X2 + 0.243X3 + 0.339X4 + μ The results of multiple regression analysis show that aggressive driving has a negative effect on public interest, while the variables brand image, equality, and price perception have a positive effect on public interest. Of the 4 hypotheses proposed in this study, Hypothesis 1 is rejected (t-count <t-table), the other hypotheses H2, H3, H4 are accepted as indicated by the t-count value> t-table. Adjusted R Square value = 0.613, this shows that the four variables above influence public interest by 61.3%, while the rest (100% - 61.3% = 38.7%), this proves that public interest in using public transportation is influenced by other variables outside the study or outside the regression equation model by 38.7%.

Khairunnisa Situmorang; Humaida Hanim; Mery Christie; Nia Habeahan

Jurnal Praba : Jurnal Rumpun Kesehatan Umum 2025 STIKES Columbia Asia Medan

Visual Inspection with Acetic Acid (VIA) is a simple, inexpensive, and effective method for cervical cancer screening. However, the interest of women of reproductive age (WRA) in undergoing VIA tests remains low. It is believed that knowledge and attitude significantly influence their interest in undergoing VIA screening. This study aims to analyze the relationship between knowledge and attitude of women of reproductive age and their interest in undergoing VIA tests in the working area of Mensiku Public Health Center, Binjai Hulu District, Sintang Regency, West Kalimantan Province, in 2024. The study employed a cross-sectional design with a quantitative approach, with a sample of WRA selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using chi-square statistical tests. The results showed a significant relationship between knowledge level, attitude, and the interest in undergoing VIA tests. Women with good knowledge and positive attitudes had a higher interest in undergoing VIA screening compared to those with poor knowledge and negative attitudes. Therefore, improving knowledge and fostering positive attitudes toward VIA tests are essential to increase the interest of WRA in undergoing this screening, which could serve as an initial step in preventing cervical cancer.

Nurwahyuni Nurwahyuni; Belia Tama Heppi

Jurnal Inovasi Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

Writing fiction stories is one of the important language skills in learning Indonesian. However, students' interest in writing fiction stories is still low, especially in Class V of SD S Alwashliyah 31 Medan Labuhan. One of the main causes is the lack of learning methods that attract and motivate students. Therefore, this research aims to increase interest and skills in writing fiction stories using image media. The research method used is descriptive analytical, namely a study that aims to collect data, describe, process, analyze, conclude and interpret data in order to obtain a systematic picture. The subjects of this research were 30 class V-A students in semester 1 of the 2024-2025 academic year. The data collection instruments used include competency tests and observation sheets. Competency tests are used to measure student learning outcomes after learning takes place using image media, while observation sheets are used to assess the implementation of class actions, class conditions, and student activity in the learning process. The research results show that image media can increase creativity, motivation, and help students compose more structured stories. This research is expected to provide insight for teachers in implementing more effective learning methods to improve students' writing skills.

Yulius Amtiran

Jurnal Inovasi Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

Learning interest is one of the key factors influencing students' success in understanding a subject. In reality, many students struggle to engage with Natural Science (IPA) lessons due to less interactive and conventional teaching methods. The Team Games Tournament (TGT) cooperative learning model is an approach that can be used to enhance students' interest in learning through engaging games and academic competitions.This study aims to increase the learning interest of third-grade students at SD GMIT Nenu in Natural Science (IPA) by implementing the TGT method. The research employs a Classroom Action Research (CAR) method, conducted in two cycles, each consisting of planning, implementation, observation, and reflection. The research subjects were 16 third-grade students at SD GMIT Nenu in the 2022/2023 academic year. Data collection techniques included observations, learning interest questionnaires, interviews, and learning outcome tests. The collected data were analyzed using qualitative and quantitative descriptive techniques.The results indicate that the implementation of the TGT method significantly increased students' learning interest. Before the intervention, only 45% of students demonstrated a high interest in learning, with an average test score of 65.0. After applying the TGT method in the first cycle, learning interest increased to 75%, and the average student score improved to 80.5. In the second cycle, students' learning interest reached 93.75%, with an average score rising to 98.12. These findings demonstrate that the TGT method makes learning more engaging, fosters student interaction, and helps them understand scientific concepts more effectively.Based on these findings, it can be concluded that the TGT cooperative learning method is effective in enhancing elementary school students' learning interest. Teachers are encouraged to adopt this method for teaching Natural Science or other subjects that require active student participation. Furthermore, future research can be conducted to explore the effectiveness of this method in higher education levels and in different classroom settings.

Rahmawati Aulia; Tyas Asih Surya Mentari

Student Scientific Creativity Journal 2025 Pusat Riset dan Inovasi Nasional

This research is motivated because self-confidence in using skincare products recommended by celebrity endorsers is also an important factor in purchasing decisions. The purpose of this study was to analyze the influence of celebrity endorser Tasya Farasya and Instagram social commerce on the purchase decision of the Originote skincare moisturizer on female students of the FPP UNP Makeup and Beauty Education Study Program. This type of research is Ex post Facto with a quantitative research method approach. The population of this study were female students of the 2020, 2021, 2022 and 2023 Makeup and Beauty Education Study Program, namely 365 people. The type of sampling used in this study was non-probability with a purposive sampling technique with a total of 78 people. Data were collected through observation methods and research questionnaires. The preparation of the instrument was carried out by sorting the Likert scale. Data were analyzed by descriptive analysis, normality tests and hypothesis tests. The results of the study obtained 1) Instagram social commerce partially has a significant effect on Moisturizer Purchase Interest in Female Students of the FPP UNP Makeup and Beauty Study Program. 2) Celebrity endorser Tasya Farasya partially has a significant effect on the Moisturizer Purchase Interest of Female Students of the Makeup and Beauty Study Program, FPP UNP. 3) Celebrity Endorser Tasya Farasya and Social Commerce Instagram simultaneously influence the purchase decision of the Originote skincare moisturizer for female students of the Makeup and Beauty Education Study Program, FPP UNP. Suggestions to increase insight into the material in the lesson for students, in increasing knowledge and information about the influence of celebrity endorser Tasya Farasya Instagram social media on the purchase decision of the Originote skincare moisturizer for female students of the Makeup and Beauty Education Study Program, FPP UNP.

Ambar Tri Hapsari; Muhamad Muslim Fauzani

Jurnal Ekonomi dan Pembangunan Indonesia 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to design and develop a web-based stock and sales transaction management system that can help admins manage accounts, stock, transactions, and sales analysis using the Apriori algorithm. This system is designed with main features such as automatic transaction recording, real-time stock monitoring, and customer purchasing pattern analysis reports. The methods used in this study include needs analysis, system design, implementation, and testing using the black box testing method. The test results show that the system runs according to the design and can increase efficiency in managing sales data. However, there are several limitations such as the need for periodic database maintenance and limitations in raw material management. With this system, it is expected that the process of recording transactions and sales analysis can be carried out faster and more accurately, thus helping in making business decisions.

Annisa Nur Aziza; Umar Anwar

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

The revitalization of the library at Lapas Narkotika Kelas IIB Banyuasin is part of an effort to enhance inmates’ reading interest as a form of social and educational rehabilitation within the correctional institution. This initiative aims to optimize the library’s function as a learning and empowerment facility for inmates. The research methods include observation, interviews, social assessments, and interventions such as providing reading materials, reorganizing the library, and promoting literacy through shared reading activities. The results indicate an increase in inmate participation in utilizing the library after revitalization. Additionally, there was a positive impact on their motivation to improve reading skills and comprehension, which supports their social reintegration process. Recommendations from this study include diversifying the book collection, integrating technology into the library system, and enhancing collaboration with external communities to sustain literacy programs within the correctional facility.

Aulia Farrel El Amien

Jurnal Bintang Manajemen (JUBIMA) 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze the impact of promotional mix and brand awareness on the purchase intention of snack products on TikTok, with creative content as a mediating variable. Using an associative quantitative approach, data were collected through a survey of 222 Management students at Universitas Negeri Malang. The findings indicate that both the promotional mix and brand awareness positively and significantly influence creative content and purchase intention. Creative content serves as a significant mediator between independent variables (promotional mix and brand awareness) and the dependent variable (purchase intention). Statistically, the research model fulfills validity and reliability criteria, with R-Square values indicating moderate to strong relationships. This study offers implications for social media marketing strategies, particularly in optimizing creative content to enhance purchase intention among younger generations.

Nur Ayniyah Afifah; Luluk Hanifah

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The halal industry, particularly halal fashion, has become a global trend, including in Indonesia, which has the largest Muslim population. This study aims to analyze the impact of Lifestyle, Islamic Branding, and Social Media Marketing on the purchase interest of pashmina hijabs among students at the University of Trunojoyo Madura. The method used is descriptive quantitative with data collection through online questionnaires to 100 students. The results show that Lifestyle has a significant positive impact on purchase interest (coefficient 0.444), while Islamic Branding has a positive but not significant impact (coefficient 0.039). Social Media Marketing also has a positive and significant impact on purchase interest (coefficient 0.367). Simultaneously, the three variables significantly influence, with a contribution of 33,1%. These findings suggest that improving Lifestyle and Social Media Marketing can enhance purchase interest, while Islamic Branding does not have a significant impact.

Anggia Muharani; Saidah Ahmad

Jurnal Pendidikan, Bahasa dan Budaya 2025 Pusat Riset dan Inovasi Nasional

This study aims to increase students' interest in reading using local wisdom-based comic media, in class III Madrasah Ibtidaiyah Muhajirin Jambi City. Students' reading interest is still relatively low in Natural and Social Sciences subjects, totaling 26 people. This research is a Classroom Action Research (PTK) with the Kemmis and Mc Taggart model consisting of 2 cycles. Data collection techniques used by researchers are observation, interviews, documentation and questionnaires. The results of this study indicate an increase in students' interest in reading by using comic media based on local wisdom with the percentage of the average value of students' interest in reading in the pre-cycle 33.13%, cycle I 67.45%, and cycle II 92.01% with a very high student interest category, and the percentage of student success in the pre-cycle 11%, cycle 1 61.53%, and cycle II 100% with a very high student interest category. As well as an increase in teacher and student activities in cycle 1 60% and cycle II 87.2%.

Yeremias Bardi; Rikarda Nivani Dholo Bala Maria Ermelinda Bunga; Fransiska Putri Andriany; Anastasia Doa Nestiana Pare; Risky Afrizal Donatus Datoq +1 more

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

The lack of interest in reading among students results in a lack of ideas and opinions in arguing innovatively and creatively which is evident in assignment presentations and producing works. This journal uses a library research method by utilizing articles, journals, books, and internet access as sources. This journal aims to determine the impact of the lack of interest in reading among students, the impact of low interest in reading among students and how to increase interest in reading among teenagers. The results obtained in this study are the impact of low interest in reading among students can affect their lack of ability in mastering the field of science and how to increase interest in reading among students improve library services in schools and the community environment the availability of reading materials allows each person to choose what suits their interests and interests. The conclusion of this study is that the impact of the lack of interest in reading among students can affect the progress of the nation and its human resources.

Rezki Abdillah

Repeater : Publikasi Teknik Informatika dan Jaringan 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The purpose of this study was to determine whether digital marketing media can influence consumer interaction with the Shopee marketplace. Online communication and sales are new things in the realm of marketing thanks to the rapid development of technology that allows individuals to make transactions through digital platforms. Currently, buying and selling transactions in the marketplace are in great demand and are popular with the public. One of the applications most often used by the public is Shopee. By using a digital marketing strategy in the Shopee marketplace, selling products without having to meet face to face with consumers becomes very easy. Business actors also try to apply efficient tactics to influence the level of consumer buying interest. In this study, the researcher applied a qualitative method that was explained descriptively by utilizing books, websites, and related journals. The quality and unique characteristics of the products being promoted