Publication Search

Information is something that has a very high level of interest information in life. In line with the advancement of information and communication technology, new media has been created as an aspect of interaction and communication. In the process of communicating and disseminating information to the public, the internet becomes an indispensable thing. The reason is, the internet has an interesting program in the form of social media as a tool to spread information to the public. Facebook is one of the social media that people are interested in communicating and disseminating information. Facebook's social media provides a variety of feature options, such as status, photo and video sharing, user-created content. Status, photos, and videos features are commonly used to disseminate information. This form of information dissemination can be a digital design that includes graphic design, illustrations and communicative explanations. A communicative design is a design created to convey information. Where communicative design is absolutely necessary to disseminate information to the public. Communicative design contains valid, interesting, concise information but the information delivered remains easy to understand and clear. That's why information dissemination is well received by the public. This research aims to understand how communicative design should be used to optimize information dissemination on Facebook platforms and its impact on user responses to messages delivered to the Community.

The rapid development of information technology has changed the way humans communicate, especially through social media. Generation Z, who grew up in the digital era, has its own characteristics in using social media, including in terms of interacting and communicating. The purpose of this study is to explore the ethics of communicating on social media from the perspective of Generation Z. The main focus is on Generation Z's understanding of ethical values, how they apply them in everyday communication, and their impact on social relationships. A qualitative approach is used in this research method which involves in-depth interviews with a number of informants from Generation Z, as well as analysis of related literature. The study indicates that, although Generation Z

Social media has become an important tool in disseminating health information to the public. This study aims to analyze the influence of social media on the effectiveness of health socialization campaigns in Indonesia. Using survey methods and in-depth interviews, the results of the study indicate that platforms such as Instagram and TikTok are more effective in reaching the younger generation than traditional media. Interactivity and visualization factors of content play an important role in increasing public understanding and participation.

This study evaluates the effectiveness of using infographics in conveying environmental issues, such as waste management and climate change. Quantitative methods were used to measure the level of public understanding before and after exposure to infographics. The findings show that attractive and simple data visualization significantly increases public knowledge and awareness of the importance of environmental conservation.

Among social media users x is one of the popular platforms. The x application plays a significant role in dissemination and development that not only becomes a medium for spreading news but also becomes an ecosystem that supports evolution and adaptation. Through interaction and creativity contribute to dynamics, making application one of the major factors in development in the digital age. In this article, the writer reviewed social media users x. this study aims to identify the types of times in which they often use and to understand their context. Through qualitative approaches data is collected from the posts of social media users x and analyzed using the method of analyse analysis. Results. Research shows that social media USES a lot of information about other news items. Much about applications x:slang, viral news, online loan services (pinjol), and so forth, takes serious action from governments, communities, and parents to address this problem. Social media plays a very important role in the digital age, referring to the use of social media platforms to interact and communicate with others. There are positive effects on social media x (facilitating interaction and expanding association, there are many viral things), but it can also have a negative effect like spreading false information.

This research is motivated by the rapid development of technology and the digital world, particularly social media, which has influenced almost all aspects of life, including education. This development necessitates educators to explore more engaging learning media for students to enhance learning efficiency. This research employs a descriptive method with a qualitative approach. The data was obtained from secondary data sources and public data sources. Secondary data sources include journal articles, while public data sources comprise publicly available data such as photos, videos, and others. The findings of this research provide recommendations of several Instagram accounts that can be used as supplementary learning references for students. This is aimed at making Indonesian language learning more engaging for students.  

This research aims to analyze the role of sharia economics in the management of social media-based Micro, Small and Medium Enterprises (UMKM). The development of information technology, especially social media, has opened up new opportunities for MSMEs to access wider markets. However, amidst the dynamics of the digital market, the application of sharia economic principles in managing social media-based MSMEs is very important to maintain business sustainability and ensure fair and transparent transactions.. By implementing business models such as mudharabah and musyarakah, social media-based UMKM can optimize financing potential without dependence on interest, as well as strengthen relationships with customers through ethical transactions. The research results show that the application of sharia economics in managing social media-based MSMEs not only improves business performance, but also has a positive impact on brand strengthening, customer loyalty and social empowerment. However, the main challenge in implementing sharia economics in social media-based MSMEs lies in the limited education and understanding among business actors.      

This study aims to analyze the E-Relationship Marketing strategy implemented by PT. Travel Al-Amar Madani Masyhur Medan through social media in an effort to maintain pilgrim loyalty amidst the increasingly competitive Umrah travel industry in the digital era. The research method used is descriptive qualitative with a case study approach. Data collection was conducted through in-depth interviews with management and pilgrims, observation of social media activities (Instagram, Facebook, and WhatsApp), and documentation. Data analysis used data reduction, data display, and conclusion drawing techniques. The results show that the implementation of E-Relationship Marketing is carried out through four main dimensions: service personalization, digital community building, responsive interaction, and consistency of Islamic brand character. The use of social media is proven effective in increasing trust and emotional closeness of pilgrims, leading to loyalty in the form of repeat orders and recommendations (advocacy). The main obstacle found is the digital literacy gap among elderly pilgrims, which the company addressed through simpler and more intensive communication approaches on the WhatsApp platform.

In today's digital era, social media has become an important space for the public to express their opinions, including assessing film adaptations. This study examines audience criticism of the Indonesian version of the film adaptation of A Business Proposal that has spread on social media. Audience criticism focuses heavily on inconsistencies with the original version, acting quality, and technical aspects such as cinematography and directing. Factors that have influenced this criticism include audience perceptions of the original work, expectations of characters and stories, and the influence of discussions that have developed virally on social media. Massive criticism has an impact on audience interest, promotional strategies, and becomes evaluation material for filmmakers in developing better adaptations in the future. Social media is not only a channel of expression, but also a significant tool in shaping the success or failure of a film adaptation.

In the current digital era, social media has become one of the most effective marketing tools for businesses. Instagram, as an image-based platform, provides great opportunities for coffee shops to build and develop their brands. This research aims to analyze how Instagram social media is utilized. , especially the Kawan.cafespace Instagram account, in forming the branding of a coffee shop. By taking a case study on this Instagram account, this research tries to understand the strategies and techniques used in forming a strong brand image in the digital realm. Through a qualitative approach and content analysis, this research shows that the use of Instagram from Kawan.cafespace is able to create wide exposure, positive interactions with followers, and build a unique brand identity for the coffee shop. The implications of these findings highlight the importance of using social media in improving branding and online presence for food and beverage businesses such as coffee shops. This research can provide insight for coffee business owners and marketing practitioners to optimize the potential of Instagram social media in strengthening their brand image in the digital market.

Everyone is very curious about each other and what is happening around them, even though they are far apart. In this case, people need communication. Communication occurs through various means, including through mass media. The advantage of using mass media is that the number of target groups or communication methods that can be reached is relatively large and unlimited. There are several important aspects to consider in content marketing, namely the quality and topics that will be of interest to your readers/viewers must be highlighted through their communication and creation strategies. Strategy is also called tactical conclusion in the sense of how to achieve or further achieve a desired goal. Lifestyle in communication provides a view in utilizing existing facilities. Through communication, we can gain meaningful insights and information. How to convey existing messages and contribute to the delivery of existing messages via the Internet. The problem in this thesis is how the communication strategy of content creators / creatives in improving, developing ideas and concepts of brand image through social media Instagram EF Bintaro Sector nine (Case study on @ef_bintarosectornine account). The research design used in this paper is descriptive qualitative research design. Qualitative research focuses on various methods and includes an interpretive and naturalistic approach to the subject matter. Qualitative research can use various data analysis processing methods to obtain data from various sources and run continuously. The results of the study show the Communication Strategy of Content Creators in Improving EF (English First) Instagram Brand Image. From the results of research and discussion, it is known that EF (English First) is an English language education institution built for children to adolescents and EF (English First) is also a place for learning English and creating creative content that can be trusted in the credibility of its content. from the strategies made by EF (English First) content creators with the aim of developing brand image through social media instagram. Based on the results of the discussion in the role of communication according to Effendy (Effendy, 2019), in this theory there are two indicators that researchers apply, namely Attractiveness and Source Credibility.

YouTube is an internet-based social media that focuses on video content. Through account creation, users can get an audience that has a YouTube account and upload videos from different categories, which shows how a YouTube account is packaged in social media. This research is to find out how the process of positive comments and Devina Hermawan's YouTube content is carried out. from this second study is to find out negative comments on Devina Hermawan's YouTube content. The data in this study were analyzed using Social Reception which interpreted observations, interviews, and documentation. The results of this study show that there is an impact of comments which include positive and negative comment categories.

The rapid advancement of information and communication technology has significantly impacted the lives of children and adolescents. While social media offers numerous benefits, its irresponsible use can lead to risks of personal data abuse and cybercrime. This study aims to develop smart and wise internet skills in social media for children and adolescents as an effort to protect personal data and prevent cybercrime. The research employs a qualitative approach with case studies in schools. The findings indicate that proper digital literacy education can enhance awareness among children and adolescents regarding existing risks and equip them with skills to use social media safely. This recommendation is crucial to be implemented in the educational curriculum to create a safer and more responsible generation in using technology.

In the era of advancing information and communication technology, using the internet has become very easy. This is due to the need for access to information, lifestyle, communication, entertainment, and knowledge available on various social media platforms. Social media plays a role in shaping a person's identity, and high social media use among students can impact their mental health. This study aims to determine the relationship between the intensity of social media use and the mental health of PAI students at Ibn Khaldun University, Bogor. The research method used is quantitative with a correlational approach. The subjects in this study were 87 PAI students. The sampling technique was simple random sampling. Data analysis was conducted using the Product Moment Correlation test. The results showed a significant negative relationship between the intensity of social media use and the mental health of PAI students. The correlation coefficient was r = 0.220 with a significance level of p = 0.041 (< 0.05). This means that the higher the students' intensity of social media use, the lower their mental health. Conversely, the lower the intensity of social media use, the better their mental health.

Poorly managed social media can lead to the dissemination of inaccurate information, as well as radicalization and social conflict. Therefore, an appropriate intervention is needed to build a society that is wise in using social media, especially among students of SDN Pejambon, Warungasem, Batang. The purpose of this program is to improve media literacy and develop religious moderation skills in the use of social media among students. The method used is Participatory Action Research (PAR), which involves the community actively in every stage of the activity. Based on the results of problem formulation, a Community Service (PKM) strategy was developed to overcome these challenges. The program succeeded in increasing media literacy and awareness of religious moderation among students. The implication is that this program can be a model for other schools in building a social media-wise society in the digital era.

Penyuluhan hukum dalam rangka pengabdian masyarakat ini di dasarkan atas isu pilpres dan pileg Februari 2024, dimana dikalangan tingkat bawah melalui media sosial menyebar berbagai berita tentang intoleransi, SARA serta politik uang yang bertentangan dengan asas dan esensi demokrasi sehingga mengganggu kehidupann damai masyarakat. Tujuan penyuluhan hukum ini untuk memberikan pendidikan politik masyarakat dalam menyongsong pemilihan umum kepala daerah serentak 2024 secara damai di Desa Campursari, Kecamatan Bulu, Kabupaten Temanggung. Metode penyuluhan hukum ini dengan pemaparan materi melalui LCD dan tanya jawab. Hasil dari penyuluh hukum ini adalah meningkatnya kesadaran masyarakat untuk tidak terpengaruh politik uang dan terpovokrasi berbagai hasutan pihak luar melalui media sosial yang ingin memecah belah kerukunan masyarakat Desa Campursari dalam menyongsong pilkada serentak 2024 di Kabupaten Temanggung.

This Community Service (PkM) aims to analyze smart users in using social media which is implemented in teaching and learning activities at Vocational High Schools, especially at State Vocational High School (SMKN) 2 Sampang. This emerged as a response to forms of learning that developed in the new era. The concept of implementing social media in learning is an effort to utilize social media as a tool in technology-based learning. The approach used in this research is qualitative with a case study type in order to explore the problem in depth and comprehensively capture the meaning of what occurs in the field. The PKM location is at SMKN 2 Sampang. Community service is carried out by smart users so that students can know that the benefits of digital are not only for personal interests, but can also be used for entrepreneurship.

In the Legislation of the Republic of Indonesia, online gambling has been strictly regulated and prohibited. However, it is unfortunate that this does not affect public awareness regarding the prohibition of online gambling games. To create a generation that has an awareness of the dangers of online gambling, it is necessary to provide the right material and direction for the community. through legal awareness raising activities regarding the influence of social media on online gambling among students as a first step in preventing online gambling for students, especially for students at Madrasah Aliyah Tholabuddin Masin. In this activity, the authors used the method of presentation and discussion related to the prevention and handling of online gambling entitled Smart Generation: Stop Online Gambling. The specific target of this activity is that Madrasah Aliyah Tholabuddin Masin students can be well educated about the meaning, legal basis and efforts to prevent and overcome online gambling cases. The main purpose of holding this activity is expected to be able to apply the values that show the spirit of state defense to the next generation of the nation in becoming a superior generation in the future. The increase in understanding and knowledge of students can be seen from the post test results which show that students are able to understand the material that has been presented in this community service.

In this digital era, MSME players should utilize digital media as a marketing strategy for their products so that consumers become more familiar with the products produced by these MSMEs. This community service activity aims to help Kedai 57 which operates in the food and beverage sector in optimizing digital marketing through social media Instagram and TikTok as well as digital media Google Maps, Google Site and Email Business as marketing tools and QRIS to facilitate transactions at Kedai 57 . This activity is carried out by creating Instagram and TikTok social media accounts, planning and creating content, as well as training in using social media as well as developing digital media Google Maps, Google Site, and Email Business and QRIS. The results of this activity show that there has been an increase in the average daily income generated by Kedai 57. The increase in average daily income can be seen from the average daily income in April 2024 before community service and the average daily income in May and June 2024 when community service is carried out. This community service activity has provided assistance to Kedai 57 in developing its business and provided knowledge and understanding of implementing digitalization for MSMEs in general and digital marketing in particular.

In the 2024 presidential election, political activity on social media is very intensive, with the aim of attracting people's attention and voting power towards presidential candidates. However, the low literacy level of Indonesian society often triggers negative behavior such as hate speech. This research aims to describe the behavior of hate speech on social media towards the 2024 Presidential candidate of the Republic of Indonesia. The method used in this research is a qualitative approach. The research results show that there are still many individuals who use social media to express their dislike of presidential candidates in negative ways, including through hate speech. Many social media users are unaware of the legal implications of their actions. This situation requires public vigilance and wisdom in using social media to avoid negative things. To overcome this problem, digital literacy is not enough to just focus on models such as critical consuming, functional prosuming, and critical prosuming. This research suggests adding a moral values ​​model that includes two main indicators: ethical behavior and motivation skills. Hate speech can appear either in the form of hoaxes or true information, so a moral value-based approach is very necessary to increase people's awareness and responsibility in interacting in cyberspace. This research emphasizes the importance of more comprehensive digital literacy education to combat the spread of hate speech on social media during the 2024 presidential election.