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Warnadi Warnadi; Muhklas Adi Putra; Said Afriaris

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Rengat, which is mostly located in the Indragiri River, has great potential in developing fish cultivation and rearing businesses which can be done in various ways, of course by utilizing the availability of water so that it is economically valuable. The research method used is a qualitative descriptive analysis type of research using data collection techniques through interviews, observation and documentation. The results of this research indicate that it is necessary to develop the distribution of cultivation products, especially expanding the freshwater fish market segment so that productivity can be optimized and also protect the waters along the Indragiri River in Indragiri Hulu Regency, Riau Province.    

Muhammad Suprapto; Yusup Indra Wijaya; Idzani Muttaqin; Budi Setiadi; Agus Jalpi +3 more

Jurnal Pengabdian Masyarakat Nian Tana 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

The main problem faced by Beringin Kencana Village is the waste of rice husk waste, which is often burned or disposed of without further utilization. The purpose of this study is to optimize the potential of rice husks as an environmentally friendly alternative energy source and to improve the quality of MSMEs in the village. The methods used in this study include surveys and interviews with farmers and MSME actors, SWOT analysis, case studies on the application of technology, and trials of converting rice husks into energy. The results of the study show that the application of rice husk conversion technology has succeeded in reducing waste, providing efficient energy alternatives, and increasing MSME income by 20%. The application of this technology also has a positive impact on the environment by reducing carbon emissions and the use of fossil fuels. With these results, Beringin Kencana Village can be an example for other villages in utilizing agricultural waste sustainably.

Aulia Fitriyatni Rizkiana

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

PT Genta Trikarya is a company that manufactures guitars with international standards. Currently, the company requires an appropriate alternative strategy to increase its export volume. In the competitive export landscape, the company must be able to adapt to the dynamics of the global market. Marketing strategy is a key element in exports that can help the company create new revenue streams and reach new consumers in the global market. The purpose of this study is to design a more effective marketing strategy to assist PT Genta Trikarya in increasing the export volume of its products. This research employs qualitative approach, using internal and external factor analysis through SWOT analysis and marketing mix strategy. The results of the SWOT analysis indicate that leveraging strengths and opportunities is the appropriate strategy. Furthermore, in the marketing mix analysis, strategies are determined based on product, price, place, and promotion suitable for the company

Anfred Yeimo; Lazarus Ramandei; Sudiro Sudiro

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research aims to identify the potential of the Paniai Lake ecotourism area as a natural tourist attraction that needs to be improved and developed, because it has very unique natural, socio-cultural and historical conditions. The potential tourist areas in Paniai Lake include Yautogi Hill, Bobaigo Hill and Aikai Pier. The three tourism potentials in the Paniai Lake area have huge opportunities to be developed as tourist destinations. The method used in this research is a qualitative method, namely using interview and observation methods with specific aims and uses. To achieve this goal requires a method that is relevant to the goals to be achieved and includes research procedures and techniques. By using interview and observation methods as well as SWOT analysis to obtain Strengths-Opportunities, Weaknesses-Threats. The results show that the ecotourism potential of the ecotourism area in Paniai Lake includes, Yautogi Hill, Bobaigo Hill, and Aikai Pier, the three tourism potentials in the Paniai Lake area have very large opportunities to be developed as tourist destinations, apart from having potential that can be developed, the third This destination has a very unique history and culture which is a special attraction for the development of the tourism area around Lake Paniai, as well as involving community participation in tourism development around Lake Paniai to improve the economy of the local community.

Hesti Kusumaningrum; Najwa Fithriyah; Calvin Gilang Nugraha; Muhammad Fata Rayyan Ghafur

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

the external environment has an important influence on the sustainability of an organization. The purpose of this research is to analyze and describe the role of the external environment in educational institutions. The research method used in this research is a literature study approach, in other words, the research was conducted without a research location, but all data was taken through previous studies in the form of books and scientific articles relevant to the research theme. Data collection techniques in this study used documentation, with data analysis techniques in the form of data reduction, data presentation, and conclusion drawing. The results found that the external environment helps educational institutions to understand external factors that can affect their performance and success. SWOT is used as a tool to evaluate the strengths, weaknesses, opportunities, and threats of educational institutions. The external environment in organizations is divided into two: micro (small scope) involving competitors and partnerships, and macro (general scope) involving economic, political/legal, socio-cultural, technological, and global factors. The steps used in the analysis process involve scanning, monitoring, forecasting, and assessing.

Agun Syahrul Frastyansyah; Bima Tri Aji; Bagas Tri Mardiansyah; Aloysius Tommy Hendrawan

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2024 Asosiasi Riset Ilmu Teknik Indonesia

The purpose of the study is to create an appropriate marketing strategy for CV. Mustika Agung, a furniture craftsman in Magetan Regency. Primary data collected in this study were collected through interview methods. The results of the SWOT analysis of CV. Mustika Agung show that the formulation of a marketing strategy requires changes in the market, product design, production process, and advertising and marketing. This study will help solve the problems that exist in CV. Mustika Agung so that the resulting strategy will help the company survive and grow

Teguh H.S; Naufal G.R; Nani Hartati

Jurnal Pengabdian dan Pembangunan Lokal 2024 Lembaga Pengembangan Kinerja Dosen

This research aims to analyze marketing strategies and factors that influence the success of SMEs in the martabak business in the Sukatani area, Bekasi Regency, which coincides in Sukadarma Village, Kampung Serengseng Jaya. MSMEs play an important role in the local economy, but often face challenges in competing with larger businesses. To identify effective strategies, we conducted a qualitative study using in-depth interviews with Martabak MSME owners and used SWOT analysis to identify strengths, weaknesses, opportunities and threats faced. The research results show that the use of social media as a marketing tool, product innovation and service quality are the main factors that contribute to the success of martabak MSMEs. Additionally, partnerships with local suppliers and a deep understanding of consumer preferences have also proven important. The challenges faced include intense competition, fluctuations in raw material prices, and limited capital. Thus, this research provides insight into the best practices that can be implemented by martabak MSMEs to increase the competitiveness and sustainability of their businesses. The proposed strategic recommendations include increasing digital skills, product diversification, and developing customer loyalty programs

Yudi Fahriza; Siti Amalia; Juliansyah Roy

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The aim of this research is to analyze commodities in the food crop subsector and horticultural crop subsector which have the potential to be developed in order to support the economy in East Kalimantan Province. Analyzing food crop subsector commodities and horticultural crop subsectors that have competitiveness to be developed in order to support the economy in East Kalimantan Province. Analyzing the shift and role of commodities in the food crop subsector and horticultural crop subsector in the economy in East Kalimantan Province. Analyzing economic development planning strategies that can be carried out in order to develop potential and competitive commodities in the food crop subsector and horticultural crop subsector to support the economy in East Kalimantan Province.In this research, an analysis was carried out to determine potential economic sectors using the Klassen typology analysis tool, then an analysis was carried out to explain competitive sectors and shifts in economic structure using the Shift Share analysis tool, then a SWOT analysis was carried out.The results of this research are food crop subsector commodities and horticultural crop subsectors that have the potential to be developed in order to support the economy in East Kalimantan Province are lowland rice, shallots and large chilies. Commodities in the food crop subsector and horticultural crop subsector that have competitiveness to be developed in order to support the economy in East Kalimantan Province are lowland rice, corn, bananas, shallots and large chilies. The economic development planning strategy that can be carried out in order to develop potential and competitive sectors in the food crop sub-sector and horticultural crop sub-sector in order to support the economy in East Kalimantan Province is to implement short-term, medium-term and long-term plans.

Bayu Setyawan; Mokhamad Nur Bawono

Student Research Journal 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Football is a sport played by two opposing teams. The objective of football is to score goals against the opponent's goal to win the match. SWOT analysis, which includes strengths, weaknesses, opportunities, and threats, is used to identify the factors contributing to the failure of the Indonesian national under-17 football team in the 2023 FIFA U-17 World Cup. This study adopts a qualitative research approach with a descriptive method. The aim of this research is to describe the events that occurred during the unsuccessful matches of the Indonesian national under-17 football team in the 2023 FIFA U-17 World Cup. These events are available for viewing through match video recordings. Data sources for the research were collected through various methods, including direct interviews with licensed football coaches, analysis of video recordings of the Indonesian national under-17 football team matches, review of coach interview recordings from sources such as YouTube, and study of related articles from internet sports media. Data collection methods involved observation, interview interaction, and documentation. The research findings are as follows: (1) Strengths: The Indonesian under-17 national team has good quality in technical factors and skills, but not all players possess good playing techniques, and the advantage of an experienced coach is able to utilize the strengths of the players. (2) Weaknesses: Experiencing a decline in physical condition towards the end of matches causing a decrease in player concentration resulting in decision-making errors and experiencing decreased concentration leading to panic in ball control and often unnecessary fouls. (3) Opportunities: Indonesia hosting the 2023 FIFA U-17 World Cup with the support of supporters filling the stadium in every match. However, if players are not accustomed to the presence of many supporters in the stadium, this could backfire and affect the players' mental state. (4) Threats: Lack of knowledge about the potential opponents, presence of several teams with higher rankings, and potential disruptions caused by social media to the mental condition and concentration of the players.    

Uswatun Hasanah; Ahmad Syukron Prasaja; Fauzan Ramli

JURNAL ILMIAH EKONOMI DAN BISNIS 2024 LPPM Universitas Sains dan Teknologi Komputer

Strategy is an effort to develop a company's competitive position amidst business competition. A business development strategy is an effort to conduct an analysis of regional market conditions, both internal which includes strengths and weaknesses, external conditions which include opportunities and threats that will be faced, then alternatives are taken to determine the strategy that must be implemented. The aim of this research is to determine the strategy for developing the Idol Batik House business in Pemusiran Village, East Tanjung Jabung Regency. In this research, the method used is qualitative, the data analysis method used is SWOT analysis and the data collection method uses observation and interviews. Based on research results, Batik Idola utilizes its strengths to gain opportunities by using strategies including maintaining the quality of its batik, maximizing communication technology for marketing and technology in the production sector such as electric canting to maximize production and carry out business development. And the strategy used by Batik Idola to minimize existing weaknesses and to avoid threats that come, namely by increasing promotions by utilizing promotional media according to existing funds, and also adding distribution channels such as agents, resellers or sales.

Azzahra Yulia Rochmah; Ambayoen, Mas Ayu; Lintar Brillian Pintakami

JAPSI (Journal of Agriprecision and Social Impact) 2024 CV. Komunitas Dunia Peternakan

This research aims to analyze tourists' perceptions of the application of the elements of Sapta Pesona and formulate a strategy for developing Sapta Pesona in the Poncokusumo Tourism Village. Sapta Pesona which includes Safe, Orderly, Clean, Cool, Beautiful, Friendly, and Memorable is a concept designed to increase the attraction of tourists to tourist destinations. The research method used was a survey with a questionnaire distributed to tourists visiting the Poncokusumo Tourism Village. The collected data was analyzed quantitatively to evaluate tourists' perceptions of each element of Sapta Pesona. In addition, a QSPM SWOT analysis was carried out on the results of interviews with tourism village managers and community leaders to identify effective development strategies. The results of the research show that tourists' perceptions of the implementation of Sapta Pesona in the Poncokusumo Tourism Village generally give a positive value with a total score of 331.3, including very good characteristics. Analysis carried out using the QSPM Matrix, the market penetration strategy obtained the highest Total Attractive Score (TAS), namely 5.105. Therefore, this strategy is the best choice for the Poncokusumo Tourism Village.

Andi Ningrat; Mutmainna Mutmainna; Rusnaedi Rusnaedi; Arif Fuddin Usman; Muslihati Muslihati

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

This research delves into strategies aimed at enhancing occupational safety and health practices within pilotage operations at Semayang Port, operated by PT. Pelindo Balikpapan. Given the inherently high-risk nature of port activities, particularly pilotage, ensuring the safety and well-being of workers is paramount. This research is motivated by the imperative to curtail workplace incidents and bolster operational efficiency through the implementation of robust strategies. A SWOT analysis was employed to comprehensively assess the strengths, weaknesses, opportunities, and threats inherent in the port's existing occupational safety and health system. The findings of this analysis revealed that a 'Turn Around' strategy, situated in Quadrant II of the SWOT matrix, presents the most viable course of action. This strategy effectively leverages external opportunities to mitigate internal weaknesses, thereby optimizing the overall safety and health posture. By adopting the 'Turn Around' strategy, PT. Pelindo Balikpapan is poised to elevate the standards of occupational safety and health within its pilotage operations at Semayang Port. Consequently, this is expected to lead to a reduction in accidents and a commensurate improvement in overall operational performance.

Milawati Saranani

Flora : Jurnal Kajian Ilmu Pertanian dan Perkebunan 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

This study aims to analyze the development strategy of pepper farming in Epeea Village, Abuki District, Konawe Regency. The method used to determine the number of samples is to use (Saturated Sample/Census). Saturated sample is a sampling method where all members of the population are taken 12 as sample members. The results of the IFAS (internal analysis summary) matrix calculation show that the total value of the internal factors is 3.0. The results of the EFAS (External Analysis Summary) matrix calculation show that the total value of the external factors is 2.8. Based on the results of the SWOT analysis above, the strategy that can be applied in Pepper Farming is an Aggressive strategy formed in quadrant I. Where Strength + Opportunity (1.34)> Weakness + Threats (0.65), then the Strategic factors of strength and opportunity support the achievement of a way out of the existing problems to achieve the desired goals. So that Pepper Farming in Epeea Village, Abuki District, Konawe Regency can survive and grow even bigger.

Octaryan Maulana H; Nugroho A.W; Umi Salamah

Betelgeuse Journal 2024 Naval Academy Publising

This thesis discusses the selection of Unmanned Aerial Vehicles (UAV) that can be used by KRI R.E Martadinata class to help improve the ability of KRI R.E Martadinata class in carrying out operational tasks effectively and efficiently.The formulation of the problem in this study is the utilization of UAV technology through Strength, Weakness, Opportunities and Threat (SWOT) data analysis by first determining the UAV using the Analytic Hierarchy Process (AHP) method so that the appropriate UAV is obtained and can be operated at the R.E Martadinata class KRI. This research discusses the selection of UAVs on the R.E Martadinata class KRI with various criteria owned by UAVs and briefly discusses the use of UAVs as a tool in warfare. This research uses capability theory as the main theory to analyze the use and advantages gained from the operation of UAVs in the R.E Martadinata class KRI with the support of sea power and interoperability theories. The quantitative research results show that the effective and efficient use of UAVs can improve the ability of the R.E Martadinata class KRI in anti-surface ship warfare. This research is expected to provide recommendations for the Navy on the utilization of UAV technology in anti-surface ship warfare operations using the R.E Martadinata class KRI.  

Hieronimus Ivan P.H; Arya Delano; Rimbun Natanael

Betelgeuse Journal 2024 Naval Academy Publising

The function of the Navy can be understood as a trinity, namely the idea of three-in-one reflected in the roles of military, diplomacy and polisinil. The implementation can be through the Cadet Exchange program which carries out the exchange of Cadets from friendly countries to AAL and from AAL to friendly countries with a certain period of time. The main purpose of this research is to determine the strategy so that the Cadet Exchange program can run optimally. This research was conducted by collecting respondents using a questionnaire with purposive sampling technique. The results of the study indicate that the Cadet Exchange program strategy is in quadrant 1, namely by implementing an aggressive strategy. With several strategies, namely good academic and foreign language skills of AAL cadets are maintained and improved in supporting the Cadet Exchange program, the Cadet Exchange program at AAL can support the realization of AAL as a World Class Naval Academy, good attention and communication between AAL institutions and cadets can help and facilitate the implementation of the Cadet Exchange program, and the development of communication technology through online (zoom meeting or google meet) can improve the Cadet Exchange program.    

Diaz Kuncoro; Mairani Mairani; Novi Yunanda Putri

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2024 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

An audit needs to be carried out so that an information system is able to meet IT Governance requirements. PT. Jaya Karya is a company operating in the field of goods delivery services that has used information systems to support its business processes for the last 4 years. It is time now to carry out an audit of the goods delivery information system  This is so that we can find out whether the information system implemented is in accordance with the vision, mission and goals of the organization as well as testing the performance of the information system. In this research, an analysis of the goods delivery information system at PT. Jasa Karya Palembang branch uses the COBIT 5.0 framework with sub domain MEA01 (Monitor, Evaluate, and Assess Performance and Conformance) with process capability level calculations and also analysis of Strength, Weakness, Opportunity and Threats (SWOT), Internal Factor Analysis Summary (IFAS) , as well as External Factor Analysis Summary (EFAS)). Data was obtained through observation techniques, interviews, literature study. Respondents for the data consisted of Branch Heads, Operations Managers and Operational Staff.

Adnan Adnan; Amiruddin Amiruddin

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Free trade practices are formed based on agreements, which are binding on the parties and must be implemented in good faith. KPBPB Sabang is an area within the jurisdiction of the Republic of Indonesia which is separate from the customs area so that it is free from import duties, value added tax, sales tax on luxury goods, and excise (fiscal and non-fiscal incentives). KPBPB Sabang has the potential to become a shore base port to support the oil and gas (oil and gas) industry off the coast of Aceh, and oil and gas exploration activities in the Andaman (Sea) Block. Through SWOT analysis, the Sabang area has great potential to become a connectivity hub because it has met the minimum requirements. However, the synergy between regulations, facilities and services at KPBPB Sabang still needs to be improved, both as a multi-purpose port and as a shore base port.

Dinda Amalia Arrahma; Rachmawati Novaria; Adi Soesiantoro

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Waste management in Jombang Regency, East Java, is a strategic issue that requires comprehensive and sustainable handling. This research aims to analyze the strategy of the Jombang Regency Environmental Agency (DLH) in waste management, focusing on the strengths, weaknesses, opportunities, and threats faced. The research method used is qualitative with SWOT analysis techniques, involving interviews, observation, and documentation. The results of the analysis show that waste management in Jombang, strengths, namely, local government support, the achievement of the Banjardowo landfill, 14 Adipura awards, cross-sector collaboration, the Waste Bank program, and the Jogoroto TPS 3R strategy reflect the success of waste management in Jombang Regency. Weaknesses, namely, low waste management services, increasing volume, lack of participation, depending on APBN/APBD, not optimal sorting, limited human resources, lack of socialization, uneven TPS. Opportunities, namely, Potential to increase public participation through education, collaboration with the private sector for innovation, development of Waste Bank and digitalization, stronger regulations for TPS construction, and application of new technology for efficiency and sustainability. Threats, namely, The increase in waste volume can cause landfills to be exceeded, dependence on unstable APBN/APBD funding, changes in government policies, inconsistent community responses, and cross-sector coordination challenges.      

Kevin Naufal Eryogia; Komang Diah Cahya Utami; Diajeng Siti Aqiilah Sundari; Alya Nadhifah Bintang; Wahyu Dharma Wibisana

Ebisnis Manajemen 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Indonesia presents promising opportunities in the processed food industry, which has experienced a 5% growth over the past five years. PT Roves Global Food has leveraged this opportunity by utilizing mangrove-based products in their processed food offerings. This strategy aims to promote sustainable resources with high nutritional value. However, the company still faces challenges due to consumer trend dynamics, supply chain issues, and government regulations. This study aims to analyze the internal and external conditions of the company using Porter Five Forces analysis and SWOT. Data was collected through primary methods, such as interviews, and secondary sources. The Porter Five Forces analysis revealed five main external factors affecting the company: Threats of Substitutes, Threats of New Entrants, Intensity of Competitive Rivalry, Bargaining Power of Suppliers, and Bargaining Power of Buyers. Additionally, the SWOT analysis identified the strengths, weaknesses, opportunities, and threats for the company, resulting in 12 combination strategies: 4 SO, 2 ST, 4 WO, and 2 WT strategies. The analysis outcomes were then used to formulate key strategy recommendations focused on strengthening three of the five primary internal conditions of the company, namely service, marketing and sales, and operations.

Naila Khairunnisa; Shofi Kirana Aryati; Nazwa Priditya; Alysha Dzahabiyya Aurora Riyadi; Diah Pitaloka Saraswati +1 more

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current era of rapidly developing globalization, rapid technological changes, shifting consumer preferences, and global market dynamics encourage Small and Medium Enterprises (SMEs) to adapt, innovate, and strategize intelligently. This article discusses a business strategy designed for SME XYZ, a company operating in the food and beverage sector, especially in the coffee shop industry which is growing rapidly in Indonesia. This research uses the PESTLE and SWOT approaches to analyze the internal and external conditions of UKM XYZ. The analysis results show that SME XYZ has internal strengths such as high-quality coffee, excellent service, and a competent management team, as well as external opportunities such as Gen Z lifestyle trends and online ordering. However, challenges such as high operational costs and inflation need to be addressed. Recommended strategies include strengthening branding, increasing operational efficiency, and presenting innovative menus. With the right strategy, SME XYZ has the potential to become a major player in the food and beverage industry.