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In this the objective of research this research is to determine the Influence of Product, Promotion and Price on Customer Satisfaction on PT. Fast Food Indonesia TBK Products. (KFC) Central Balikpapan. Type study Which used is quantitative research. The number of samples in this study was 310 customers who ate various kinds of fast food products at KFC Central Balikpapan for 1 month. The sampling technique used in this study was probability sampling. Analysis data Which used is a regression linear multiple. The test tools used are instrument tests, classical assumption tests, and hypothesis tests. The results which is obtained illustrates that in the variable Product, Promotion, And Price own direction connection Which positive and has a significant influence on Customer Satisfaction and Products have a dominant influence on Customer Satisfaction, whereas

This research was conducted at Payung Auto Solution. The purpose of this study was to determine and analyze the influence of brand image and price on customer loyalty of paying auto solution. The population numbered 138 customers while the sample in this study were: which amounted to 102 customers. The sampling technique used is simple random sampling. Data collection techniques are by distributing questionnaires, interviews and documentation studies. Data analysis uses multiple linear regression analysis. The conclusion in the study that Brand Image has a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Price has a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Brand Image and Price have a positive and significant effect on customer loyalty of Payung Auto Solution Medan car spare parts. Adjusted R Square is: equal to 0.266 means Brand Image and Price can explain Customer Loyalty of 26.6% and the remaining 73.4% is influenced by other variables outside of this research such as: promotion, service, product innovation and so on.

This study highlights a unique and interesting phenomenon in the realm of higher education marketing strategy. The Al-Amien Prenduan Islamic University Institute (IDIA) has successfully maintained its sustainability for over 40 years despite offering relatively affordable tuition fees. This research aims to develop a comprehensive marketing strategy for educational services at IDIA, as well as to explore the institution’s contribution to the development of service marketing in Islamic higher education. The study employs a qualitative field research approach, with data collection methods including observation, in-depth interviews, and documentation. The data were analyzed using grounded theory techniques, consisting of open coding, axial coding, and selective coding. To formulate an effective marketing strategy, the research applies the marketing mix theory as a foundational framework. The educational service marketing strategy implemented at IDIA includes the provision of high-quality educational products, price humanization strategies that ensure affordability, selection of strategic campus locations, promotional activities tailored to community needs, human resource development, improvement of facilities and infrastructure, and the enhancement of service delivery systems. These strategies are designed to position IDIA as a competitive Islamic higher education institution. Furthermore, the research reveals the significant contributions of service marketing to IDIA’s growth. These include a steady increase in the number of new student enrollments, higher levels of customer satisfaction, an improved institutional image, and ongoing improvements in educational quality. Overall, this study offers valuable insights into how effective educational service marketing can support the sustainability and competitiveness of Islamic higher education institutions in Indonesia.

The purpose of this research is to analyze the influence of financial literacy on the financial performance of Culinary MSMEs, product innovation on the financial performance of Culinary MSMEs and price on the financial performance of Culinary MSMEs. This research is a survey of Culinary MSMEs in Alun-alun Sukoharjo. This research used a sample of 100 people with a sampling technique using purposive sampling. Data collection techniques use library research. The data analysis technique uses multiple linear regression analysis methods, t test, f test, and determination test. The research results show that financial literacy has an influence on the financial performance of Culinary MSMEs, product innovation on the financial performance of Culinary MSMEs and price on the financial performance of Culinary MSMEs.

This study aims to analyze the marketing strategy implemented by the Regional National Crafts Council (DEKRANASDA) in Samosir Regency in developing local craft products and enhancing their competitiveness. This research employs a qualitative approach with data collection techniques through interviews, observation, and documentation. The findings reveal that DEKRANASDA has applied the elements of the marketing mix, including product, price, place, and promotion. However, several significant challenges persist, particularly in terms of limited promotional media and intense market competition. One major obstacle is the insufficient utilization of digital media as a marketing tool, which results in a limited market reach. Furthermore, product innovation needs to be improved to better align with consumer preferences and current market trends. Therefore, this study recommends that DEKRANASDA develop a digital-based marketing strategy, such as utilizing social media, e-commerce platforms, and an official website to enhance promotional reach. Additionally, innovation in design, raw materials, and product variations should be undertaken to attract consumers and compete in a broader market. This research provides important insights into the development of more effective marketing strategies to increase the income and competitiveness of craft products in Samosir Regency.

Aspect-based sentiment Analysis (ABSA) is vital in capturing customer opinions on specific e-commerce products and service attributes. This study proposes a hybrid deep learning model integrating Bi-Directional Gated Recurrent Units (BiGRU) and Bi-Directional Attention Flow (BiDAF) to perform aspect-level sentiment classification. BiGRU captures sequential dependencies, while BiDAF enhances attention by focusing on sentiment-relevant segments. The model is trained on an Amazon review dataset with preprocessing steps, including emoji handling, slang normalization, and lemmatization. It achieves a peak training accuracy of 99.78% at epoch 138 with early stopping. The model delivers a strong performance on the Amazon test set across four key aspects: price, quality, service, and delivery, with F1 scores ranging from 0.90 to 0.92. The model was also evaluated on the SemEval 2014 ABSA dataset to assess generalizability. Results on the restaurant domain achieved an F1-score of 88.78% and 83.66% on the laptop domain, outperforming several state-of-the-art baselines. These findings confirm the effectiveness of the BiGRU-BiDAF architecture in modeling aspect-specific sentiment across diverse domains.

Population growth in Indonesia increases the need for transportation, especially motorbikes, which makes the vehicle market more competitive and provides consumers with many choices. Consumers choose motorbikes based on price, after-sales service, quality, fuel efficiency and quality of workshop service. Good workshop service with easy administration and original spare parts will make consumers satisfied, while bad service will make them dissatisfied. Service quality is measured by the provider's ability to meet customer expectations, which influences customer satisfaction. Satisfaction is achieved when the results received are in line with expectations, including product quality, price and after-sales service. With the number of Honda motorbikes increasing and the number of AHASS workshops, competition is getting tougher, forcing organizations to provide high-quality services to attract new customers. The research method used was quantitative with a sample size of 291 customer respondents from the PT service workshop. AHASS. The research results show that service quality and price have a positive and significant effect on consumer satisfaction.

This research investigates the impact of brand awareness and online customer reviews on purchase intention regarding Adidas products on the Shopee platform in Indonesia. The research background is founded on the growth of e-commerce and the intense competition present in Indonesia’s fashion industry. A quantitative method employing a survey approach was utilized, engaging 150 Shopee users who are familiar with Adidas products. Data analysis encompassed descriptive tests, classical assumption tests, multiple linear regression, hypothesis testing, and the coefficient of determination, all performed using SPSS version 27. The results demonstrate that brand awareness and online customer reviews have a positive and significant effect on consumer purchase intention, both individually and collectively. These findings imply that greater brand awareness and the quality of reviews are associated with an increase in purchase intention for Adidas products on Shopee. This research offers insights for Adidas Indonesia regarding the significance of enhancing brand awareness and fostering authentic reviews through exclusive promotions, review incentives, and the use of the “Verified Purchase” feature. Future research should be encouraged to integrate additional variables such as price and product quality for a more comprehensive analysis

Supplier selection is a strategic element in supply chain management to ensure operational efficiency and business sustainability. This study aims to determine the best urea supplier for PT DSSA 1, a textile company specializing in dyeing and finishing processes, using the Analytic Network Process (ANP) method. This method was chosen for its ability to systematically analyze interdependencies among criteria, leading to more accurate and comprehensive decision-making. Data were collected through direct observation, in-depth interviews with internal company sources, and relevant literature reviews. The analysis was based on five main criteria: quality, price, service, delivery, and flexibility, each further broken down into sub-criteria. The results indicate that quality is the most critical criterion, with the highest weight of 23.19%, followed by price, service, and delivery, each with relatively balanced weights of 19.93%. Flexibility, although ranked last with a weight of 17.01%, remains relevant, especially for urgent orders. Based on the analysis, Supplier A was identified as the best choice with the highest overall weight, followed by Supplier B and Supplier C. This study provides practical contributions by offering strategic recommendations for PT DSSA 1 in selecting suppliers that support production efficiency and business sustainability. The study is limited in the scope of criteria and the number of suppliers analyzed. Future research is recommended to explore more variables, expand the sample size, and consider the implementation of digital technologies to optimize the supply chain.

Rice plants as a source of food production are really needed by the community. Mentayan Village develops rice fields that use rainwater as a source of irrigation. There is a farmer group in the area known as the Bina Maju farmer group. This farmer group has problems or obstacles in cultivation such as lack of use of fertilizer, rare and high prices of chemical fertilizers and lack of subsidies and fertilizer assistance from the government which can affect the amount of rice produced. This service is carried out with the aim of providing solutions to problems in the Bina Maju farmer group. The solution to the problems faced by this farmer group can be solved by using organic fertilizer. The implementation method for socialization is to explain in detail and clearly about organic fertilizer using the lecture and discussion method between the service team and a demonstration of making organic fertilizer that can be applied to rice plants. Based on the service activities, the results obtained were that the activity participants had understood the material about making organic fertilizer and could then practice it and produce organic fertilizer independently to overcome the shortage of chemical fertilizers in rice plants.

Bouquets have evolved from mere flower arrangements into a work of art that combines elements of aesthetics, creativity, and innovation. This study aims to examine bouquets as an art form by highlighting aesthetic elements, arrangement techniques, and their role in the creative industry. The method used in this study is descriptive qualitative with a literature study approach from various relevant journal references and articles. The results of the study indicate that bouquets not only have aesthetic value but also reflect artistic expression through the selection of colors, shape compositions, and various arrangement techniques. Innovations in making bouquets, such as the use of flannel, snacks, and recycled materials, are expanding the scope of bouquet art in the creative industry. In addition, bouquet art also contributes to the development of the community's economy through increasing business opportunities. Although bouquet art faces challenges such as market competition and fluctuations in raw material prices, its prospects remain promising with the development of technology and product personalization trends. Therefore, continuous innovation is needed so that bouquet art remains relevant and can continue to develop as part of the wider creative industry.

Visitor satisfaction is very important to improve the quality of the swimming pool. Keeping the pool clean and improving facilities such as bathrooms and water cleanliness are the drivers of visitor satisfaction. Based on the survey results, it was found that the lack of cleanliness of the swimming pool was due to a lack of self-awareness on the part of visitors to maintain cleanliness and notification from the pool. The purpose of this study was to determine the level of satisfaction of visitors to Tirta Indah Swimming Pool, Kediri Regency, East Java. The type of research used is descriptive quantitative using purposive non random sampling with a sample of 80 people. The research instrument used a questionnaire sheet. This data collection uses questionnaire results and officer interviews. Data analysis techniques using descriptive statistical analysis. Data processing using editing and tabulating. The results showed that the level of visitor satisfaction with swimming recreation sports facilities at Tirta Indah Swimming Pool, Kediri Regency was classified as satisfactory, in the product quality category of 75.25%, price category of 80%, service quality category of 83.75%, emotional factor category of 63.75%, and convenience category of 81.25%. The conclusion related to the research is that the majority of visitor satisfaction at Tirta Indah Swimming Pool is categorized as satisfactory, partly satisfactory because many of the respondents are satisfied from the category of swimming pool ticket prices which are relatively cheap and most respondents are not satisfied because the prices of food and drinks in the swimming pool canteen are expensive.

Tobacco is one of the economic crops that has an important role in the global and national economy. In the production and selling price of tobacco is not only influenced by internal factors, such as cultivation methods and agricultural techniques and also external factors, In an effort to overcome this challenge One promising approach is the use of statistical methods and machine learning to combine data on these diverse factors. Autoregressive Integrated Moving Average (Arima) method. In 2010-2021, North Sumatra Province had 12 regencies that had the potential for tobacco production consisting of 12 years with 5 regencies in North Sumatra that had the potential to produce tobacco. Based on the forecast results, there was a significant increase in the amount of higher tobacco production in even years or it can be said to be an increase in the following 2 years. This can be a reference for producers to increase productivity in odd years to meet stable market needs.

The development of the business world relies on technology information Already become absolute thing.​ His height activity data transactions and exchange information in online communication media and the internet is one technology For overcome activity everyday life in the era of globalization moment This. CV. TYTUS FURNITURE SEMARANG is A moving company​ in field Furniture sales , such as : table chair room visitor . Problem sale CV products. TYTUS FURNITURE SEMARANG is limitations consumer in obtain information product , type product , price product , because consumer must come direct to company or waiting for sales to come give information about company , so No can save time and costs , turnover sale not enough in accordance hope , not yet exists processing sales and consumer data reports in a way fast and efficient. For that's system very online sales required moment This For develop something company , because system the present For give real solution​ Where system the online sales can fulfil need will transaction business online with​ easy and fast with using a MySQL database with Language PHP programming . System information This capable give information product to consumer online , and can give information products sold​​​ to consumer . Based on background behind problem above , then writer take title "WEB-BASED GOODS ORDERING INFORMATION SYSTEM ON CV. TYTUS FURNITURE SEMARANG.”    

Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business growth. This study highlights how entrepreneurs can optimize marketing elements through product innovation, value-based pricing strategies, the use of digitalization in distribution, as well as social media-based promotion and marketing technology. Additionally, this paper reviews various challenges in the implementation of the marketing mix, such as limited capital, intense competition, and changes in consumer behavior, as well as adaptation strategies through guerrilla marketing, strategic partnerships, and data-driven approaches. The findings in this study indicate that the application of a flexible and innovative marketing mix can enhance business competitiveness and sustainability. By understanding the relationship between the marketing mix and entrepreneurship, entrepreneurs can develop more effective marketing strategies to face the ever-evolving market dynamics.

Palm oil production in Indonesia is basically a commodity for export and Indonesia itself is the largest exporter of palm oil in the world. This can prove that palm oil exports from Indonesia are able to compete with other tea exporting countries. The aim of this research is to determine the influence of land area, production quantity, and world price of CPO simultaneously and partially on the volume of Indonesian palm oil exports from 1994-2023. The data used in this research is secondary data in the form of quantitative data sourced from BPS and the World Bank. The area of ​​this research is the Republic of Indonesia. The data analysis technique used is the Error Correction Model (ECM) analysis technique. The research results show that land area, production volume and world price of CPO simultaneously influence the volume of Indonesian palm oil exports. The production quantity variable partially has a positive and significant effect. The variables of land area and world price of CPO partially have no effect. Considering the importance of exports to a country's economy, it is necessary to increase the export volume of palm oil in Indonesia, as one of Indonesia's leading export commodities, by paying attention to factors that can influence export volume.

This research aims to explore how price and product quality influence purchasing decisions for Y.O.U cosmetics at Panda Lovely Jombang. Given the rapid growth of Indonesia's cosmetics market, Y.O.U has emerged as a local brand offering quality products at competitive prices. Panda Lovely, with its numerous branches across Java Island, is one of Y.O.U’s primary distributors. The study adopts a quantitative approach using associative methods, with data collected through questionnaires from 100 Panda Lovely Jombang customers. Multiple linear regression analysis was employed to examine the relationship between independent variables (price and product quality) and the dependent variable (purchase decisions). The findings reveal that both price and product quality, individually and combined, significantly impact purchasing decisions. Key factors influencing consumer choices include affordability, the alignment of quality with expected benefits, and product durability. This research offers valuable insights for both Panda Lovely managers and Y.O.U producers to refine marketing strategies that cater to consumer needs and preferences.

This study aims to explain the influence of product quality, price and location on purchasing decisions at Awi Handmade Kediri. The data analysis technique used by researchers in this study uses statistical tests through validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests with SPSS version 16.0. The methods used in this study are questionnaires, interviews and observations. The sampling technique in this study used the Accidental Sampling technique with a sample size of 86. Based on the results of the study obtained by researchers from the multiple linear regression equation Y = 2.344 + 0.369X1 + 0.411X2 + 0.2.69X3. The results of the analysis conducted, the results of the study indicate that the product quality variable has a significant effect on purchasing decisions, the price variable has a significant effect on purchasing decisions with evidence of Sig t 0.000> 0.05, the location variable has a significant effect on purchasing decisions with evidence of Sig t 0.000 <0.05, and the results of product quality, price and location simultaneously have a significant effect on purchasing decisions with evidence of Sig F 0.000 <0.05. The results of the analysis of the R2 value = 0.907 or 90.7%.  

Pineapple is one of Indonesia's top three fruit commodities in terms of production volume. In 2022, Indonesia became the world's largest pineapple producer. Pineapple production in Indonesia has fluctuated but has generally shown an increasing and stable trend from 2013 to 2023, with expectations of continued growth. This study aims to analyze the influence of production, the wholesale price index, exchange rates, and export prices on Indonesia's pineapple export volume from 2013 to 2023. This research utilizes secondary time-series data on a quarterly basis, analyzed using multiple linear regression and classical assumption tests. The results indicate that production, the wholesale price index, exchange rates, and export prices simultaneously influence Indonesia's pineapple export volume. Partially, production and exchange rates have a positive but statistically insignificant effect on export volume, while the wholesale price index and export prices have a negative yet statistically significant impact. These findings highlight the importance of policies that can reduce production costs to enhance the competitiveness of Indonesian pineapples in the international market. Through synergy between the government, exporters, and farmers, it is expected that Indonesia's pineapple exports will continue to grow sustainably.

In the current era of globalization, the business world is experiencing rapid growth, particularly in the culinary industry. This business is directly related to the basic human need for food, which is one of the fundamental necessities for survival. The influence of product quality and price on customer satisfaction at Mie Gacoan Dr. Mansyur Medan has become an interesting topic for research, considering the critical role these two factors play in maintaining and enhancing customer satisfaction. Customer satisfaction is crucial for ensuring repeat customers and building brand loyalty, which is particularly important in the highly competitive food industry. This study aims to determine the extent to which product quality and price affect customer satisfaction at Mie Gacoan in Medan, focusing on students of the Business Administration Department at Politeknik Negeri Medan as the research subjects. This study employs a quantitative research method with a descriptive approach, including tests for validity and reliability, classical assumptions, and hypothesis testing. The hypothesis testing includes t-tests, F-tests, and an analysis of the coefficient of determination (adjusted R square). By understanding the relationship between product quality, price, and customer satisfaction, this research aims to provide valuable insights for improving service strategies and pricing models in the culinary business, ultimately helping Mie Gacoan improve its customer satisfaction and competitive edge in the market.