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The rapid development of the internet greatly affects business changes. Many business activities have changed with the availability of the internet today. One of the significant changes in business activity is marketing or marketing. Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and value with others. Marketing is also the process of designing and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. E-marketing describes company efforts to inform, communicate, promote and market products and services via the internet. Electronic marketing utilizes network technology to coordinate market share research, assist product development, develop strategies and tactics to attract customers, provide online distribution. This web-based marketing system with SMS Gateway facilities can assist companies in capturing new customers and providing optimal service to existing customers. This web-based marketing system with SMS Gateway facilities will later be integrated with a database that will store the required data. Packaging is an important marketing tool, not only as a wrapper but also as a differentiator between the company's products and similar products from competitors. Packaging (packaging) is a process related to the design and manufacture of a container (container) or wrapper (wrapper) for a product. Each product should have an attractive packaging design, containing information on the product name, company name, net weight, expiration date, composition, nutritional content, Indonesian National Standard or SNI, Hazard Analytical Critical Control Point (HACCP) and halal marking. 2. In making the packaging design there are aesthetic and identity factors, there should be the words and the Bananation logo, and use a combination of several colors, and add various images to make the packaging more colorful and catchy so that it is easier for everyone to remember. Security and distribution factors must also be a concern of the company without compromising aesthetic value by using corrugated paper type cardboard on the outside and food grade plastic material on the inside so that it is guaranteed durability in shipping and is also environmentally friendly

The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

The problem of drug misuse among teenagers considered a national issue and becomes the concern quite hard to deal with. Teenagers are at risk for drug usage as this period is a phase of transition between childhood and adulthood known as a searching or self-identity period. This study aims to know the underlying factors to prevent drug use among teenagers at MAN 6 Kuta Baro, Aceh Besar. This research method used analytical design with a cross sectional approach with population of 118 adolescents and total sample of 54 teenagers. The proportional random sampling was used for data collection technique. This research was conducted on March 10, 2023 with univariate and bivariate analysis using the chi square test. The findings indicated that out of 54 respondents, 29 people (53.7%) made fewer attempts to prevent drug use, 32 people (59.3%) had less awareness of the dangers of using drugs, 35 people (64.8%) had negative atititude towards drugs, and less involvement from peers as many as 34 people (63%). These findings indicates that there is a relation between knowledge (p=0.003), attitudes (p=0.007), and the role of peers (p=0.017) with drug prevention attempts. In conclusion, the prevention of drug use is affected by knowledge, attitude, information, and the involvement of peers. It expects the research area to provide health counseling regarding drugs and collaborate with cross-sectoral organizations - The Health Offices and Public Health Centers.

This paper was created with the aim of providing insight into strengthening national identity. National identity is an understanding of the identity of a nation and state, besides that the formation of national identity itself has become a provision that has been mutually agreed upon. Upholding and maintaining what already exists and trying to correct all mistakes within a nation and state. National identity consists of a collection of cultural values that develop and grow in various aspects of life. However, at this time the interaction between individuals was reduced due to the busyness of each community and the influence of globalization so as to create a society that does not care about other people and forgets about identity as a society with a nation and state. This task aims to provide efforts to strengthen national identity through civic education. We hope that this assignment can regenerate our awareness of national identity.

This article was developed for the Indonesian Language Association with national identity and ethnic and scientific insights. Researchers are preoccupied with the time they must spend before completing their course. Indonesian Language Research Results Indonesian language has evolved in the search for a national identity and various ethnicities and students on campus. This means that research must take a number of steps this year to support the Indonesian government in Indonesian Campgrounds. In this article, national identity and various content on Indonesian language sites are selected to ensure membership in the Indonesian Language Campaign

The elements of Sapta Pesona Wisata are: 1. Safe, 2. Orderly, 3. Clean, 4. Cool, 5. Beautiful, 6. Friendly, 7. Memories. This can be created, among others, by providing comfortable, good and healthy accommodation; dazzling distinctive cultural arts attractions; delicious regional specialties and drinks with attractive presentation and appearance; local souvenirs that are of high quality, easy to carry, affordable and have a special meaning for the places they visit. Promoting and cultivating Sapta Pesona Wisata in everyday life has a much broader objective, namely to increase national discipline and national identity which will also enhance the good image of the nation and state. The large number of tourist objects makes the government pay less attention to tourist objects that are not included in the Priority Tourism Objects. However, developing and managing tourist objects as a whole is one of the government's main tasks in sustainability  

Globalization is one of the changes in the pattern of life in a group of individuals or a society that has headed towards modernization. This era of globalization will certainly result in people who tend to choose new cultures that are fresher and simpler, causing local culture to begin to erode and be forgotten and even a shift in values from the local culture. This is one of the factors that causes local culture to be abandoned and also forgotten nowadays. The absence or reduction of the younger generation who are successors and inheritors of local culture and wisdom has made interest in learning and getting to know one's own culture begin to fade. Today's young generation has neither the effort nor the interest to preserve local culture or local culture which is Indonesia's wealth in this era of globalization. The research method used is a qualitative method with literature study techniques in data collection. Based on the narrative from Malinowski, cultures that are in a higher caste and are active will have a great influence on cultures that are lower and tend to be passive. And this influence can occur in cultural contact. This theory is clearly visible in the current era of globalization. This can be seen from the shift in Indonesian cultural values which have begun to lean towards the west with the rapid flow of incoming information. This is of course a force that can influence people's thinking. In order to overcome this, it certainly requires awareness of the importance of local culture as identity and also national identity. It is the obligation of every society to preserve and also maintain culture with the help of the younger generation as heirs to that culture.

This research aims to investigate whether code-mixing poses a threat to the Indonesian language as the national identity and the efforts that can be done as a prevention of identity crisis. It is because society is beginning to forget its national language. The research method used is descriptive qualitative. The research data were obtained from the general public who mix languages in their daily communication. Data collection was conducted by distributing questionnaires to respondents through Google Forms. The data obtained will then go through several stages, including data tabulation, description, and analysis. From the results obtained from this study, approximately 68.3% of the respondents mix their local and foreign languages with the Indonesian language. This frequent code-mixing can pose a threat to national identity, as people tend to forget their language and feel proud when using foreign languages. However, it was also found that code-mixing positively impacts social and cultural aspects, as it can be used to communicate more effectively and as a means of learning new languages. Code-mixing can become a threat if the speaker consciously prefers to use a foreign language in a conversation.

Culture is a national identity that must be respected and maintained and needs to be preserved so that culture is not lost and becomes a legacy for our children and grandchildren. Of course, this is the responsibility of the younger generation to preserve this culture. This is because culture is one of the identities of a country. As human civilization progresses today, the threat of globalization to the existence of the country's identity can be assessed from the increasing erosion of traditional culture among society, especially the younger generation.

This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.

Language is the identity of a country or region that is used as the main communication tool. Everyone needs language when interacting, expressing ideas and opinions and other social relationships. In its development, the use of Indonesian began to shift to be replaced by the use of the language of teenagers, one of which was the use of the word bestie. The use of the word bestie is not only used by teenagers, not infrequently educated people also use this bestie language, both in oral and written form, both in formal and non-formal times, resulting in the use of language being bad and incorrect so that it will have an impact on the existence of the Indonesian language. It would be nice if we can use good and correct Indonesian, so that the existence of Indonesian as the national language is maintained. Indonesian is the language of unity, so as Indonesian people who care and respect their national language, we must maintain and help preserve our language, namely Indonesian. If we have used good and correct Indonesian, people around us will be infected directly.

National identity is a sign or characteristic of a country that can distinguish its characteristics from other countries, because the identity of a country lies in the concept of the country itself. Etymologically, national identity comes from the words "identity" and "national". Identity comes from the word identity which means the existence of a character, trait, or quality related to an individual, group, or something that distinguishes it from others. And National comes from the word nation which means state. And every country is obliged to implement constitutional behavior in the life of the state. Because in general the constitution is the basic principle and law of a nation, state, or community group. Where that determines the power, duties of the government and guarantees certain rights for its citizens. Â

In Law Number 24 of 2009 Article 25 it is stated that the Indonesian language is a national identity, national pride, a means of unity as an ethnic group, as well as a means of communication between regions and between regional cultures. Therefore, as an Indonesian language user, you should be proud to use Indonesian. However, in the context of higher education, most students do not really have a positive linguistic attitude. Awareness of feeling loyal, proud to own, and maintain the Indonesian language seems to be lacking. This is because students tend to be more confident when using a foreign language compared to their own country's language. A positive attitude in Indonesian can be shown in the form of language loyalty, language pride, and awareness of language norms.

Character education is increasingly relevant in the millennial era, where the younger generation faces complex global and local challenges. This research aims to explore the role and urgency of character education in facing these challenges. In the context of social and technological change, character education is an important basis for forming a strong and competitive generation. This research uses qualitative methods with literature review. The importance of character education in facing the challenges of globalization and the various perspectives of values in society are analyzed. The influence of technology and social media is also a new challenge in building the character of the millennial generation. Strategies to ensure effective character education in dealing with globalization and local currents are also discussed. This research provides in-depth and useful insights for education practitioners, policy makers, and all parties who care about the character building of quality and competitive millennial generations. Through a deep understanding of the importance of character education in the millennial era, it is hoped that the younger generation can grow as individuals with integrity, globally competitive and respect local values that strengthen national identity.

The community service activity entitled "Socialization of Village Cultural Traditions" was carried out in Kamarora B Village, District. Nokilalaki Sigi Regency The aim of this community service activity is to empower and improve the quality of the existence of traditional villages in the context of preserving culture and strengthening character as national identity. Selection in Kamarora B Village Because Kamarora B Village is a village that has customs and culture which have begun to be eroded by the rapid flow of globalization, efforts are needed to preserve cultural customs as a filter and foundation for development in Kamarora B Village, Kec. Nokilalaki, Sigi Regency. This community service activity is carried out by conducting outreach which aims to increase the understanding and knowledge of Village Government Apparatus, Youth and the community regarding how important it is to maintain the cultural traditions of Kamarora B Village which have begun to be eroded by the times.

Indonesian as the language of unity and national identity must be upheld, namely by learning and using good and correct Indonesian. However, we often encounter language errors in newspapers, especially news on social media. The purpose of this study is (1) to describe language errors in terms of spelling, morphology and semantics contained in detik.com news; (2) to provide corrections for language errors in terms of spelling, morphology and semantics contained in detik.com news. This research is a descriptive qualitative research. The data collection technique used in this study is the observation and note taking technique. The use of the listening technique is carried out by listening to the data on the use language and the note taking technique is carried out with what forms of language errors are made and analyzing according to the form of the error. The results of the analysis of the analysis of language errors in detik.com news October 2022 edition can be concluded that there is a form of error in the news title 10 Sacks of CD Allegedly Pilgrims Scattered in Nagara Padang Ciwidey Here there is ambiguity in the choice of words for the news title, error standard word, spelling errors, punctuation errors, affix errors and capitalization errors.

Efforts to increase, a sense of nationalism, a psyche where loyalty. someone who is totally devoted directly to the nation state on behalf of the entire nation. From Nationalism will flow a sense of social solidarity, a spirit of self-sacrifice and can foster a spirit of patriotism. The Quiz Competition is a learning technique through competitions, to be able to increase potential, talents, abilities, in thinking about general knowledge, as well as train thinking sharpness and dexterity in answering questions quickly and accurately. With this technique, students can measure their abilities by answering questions correctly and quickly. Generating students' interest in learning through a game approach is more effective in fostering curiosity and experience in playing smartly in an effective and motivating learning environment than not in the form of games. Nationalism is a deep understanding, loving the Nation and the state with a conscious sense of its citizens who jointly achieve to maintain, and devote the identity, integrity, prosperity, and strength of the Nation.