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This study aims to assess the effectiveness of the Jakpreneur program in reducing unemployment in South Jakarta. Jakpreneur is a strategic initiative launched by the Jakarta Provincial Government as a concrete effort to empower Micro, Small, and Medium Enterprises (MSMEs). This program is designed with various forms of support, such as skills training, business mentoring, legal licensing facilitation, product marketing support, and easy access to capital. This aims to create an inclusive and sustainable entrepreneurial ecosystem, especially amidst the complex challenges of the urban economy and the ongoing unemployment rate. However, in its implementation on the ground, the program's effectiveness still faces several obstacles. One of the main problems identified is the suboptimality of information technology-based training. Many participants have not yet mastered basic digital skills, making it difficult to keep up with developments in training methods that rely on technology. In addition, the low level of responsiveness of program facilitators to participant needs, as well as the limited digital literacy of MSMEs, also hinders maximizing the benefits of this program. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, participant observation, and documentation studies. The findings indicate that, despite some shortcomings, the Jakpreneur program has been generally successful in improving participants' entrepreneurial knowledge and skills, reaching the right target audience, and having a tangible impact on increasing business capacity and reducing unemployment. Therefore, strengthening outreach, improving the quality of digital training, and providing more active and responsive mentoring is necessary to further enhance the program's effectiveness.

This research aims to analyze the governance forms implemented by the village government in the breakfast culinary tourism program to empower Micro, Small, and Medium Enterprises (MSMEs) in Punden Rejo Village, Tanjung Morawa District, Deli Serdang Regency. It explores the application of good governance principles in local economic development based on culinary tourism. Using a descriptive qualitative approach, the study collected data through in-depth interviews, observations, and documentation from village officials, MSME actors, and tourists. The study is guided by Sedarmayanti's principles of good governance, particularly participation and accountability, linked to MSME empowerment. The results reveal that the breakfast culinary tourism management has not been optimal. Accountability is weak, as the village government has not registered or mentored MSMEs in the tourism sector to obtain a Business Identification Number (NIB) from the local Cooperative and MSME Office. Additionally, there is a lack of reporting on tax deductions and minimal support for business capital and training, causing many MSMEs to cease operations. From a participatory perspective, the village government has not actively involved community institutions like Pokdarwis, PKK, and Karang Taruna in planning and implementing activities, resulting in weak social support for MSMEs. Overall, the management of breakfast culinary tourism in Punden Rejo Village has not optimally empowered MSMEs due to weak implementation of accountability and participation principles. The success of sustainable tourism depends on cooperation between the village government, MSMEs, and local institutions to build a participatory and accountable tourism management system.

This research aims to analyze the risk factors of occupational accidents and identify effective prevention efforts within the context of Micro, Small, and Medium Enterprises (MSMEs), specifically at Inkside Sablon. This qualitative study, employing a case study approach, utilized in-depth interviews, participant observation, and documentary analysis for data collection. The findings indicate that occupational accident risk factors at Inkside Sablon are influenced by several aspects, including human factors such as lack of safety awareness and fatigue, environmental factors like inadequate ventilation and suboptimal lighting, and equipment factors such as non-ergonomic tools and insufficient maintenance. The prevention efforts implemented by Inkside Sablon are still partial and not well-structured, thus requiring the integration of more comprehensive safety programs, such as enhanced safety and health (OSH) training, provision of appropriate personal protective equipment (PPE), and improvements in management and supervision systems. It is expected that the implementation of these measures will increase worker awareness and reduce the number of occupational accidents, thereby creating a safer and more productive work environment

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy by contributing significantly to GDP and absorbing a large share of the workforce. However, MSMEs continue to face major challenges, including limited business legality, low human resource (HR) capacity, and difficulties in obtaining halal certification. To address these issues, the government established the Integrated Business Service Center (PLUT) as a consultation, assistance, and facilitation hub for MSME development. This study aims to analyze the implementation of the PLUT policy in supporting MSMEs, focusing on the issuance of Business Identification Numbers (NIB), capacity building for human resources, and facilitation of halal certification. A qualitative descriptive method was employed, with data collected through observations, in-depth interviews, and documentation. Data were analyzed using Miles & Huberman’s interactive model and Edwards III’s framework, which emphasizes communication, resources, disposition, and bureaucratic structure. The findings reveal that PLUT plays a crucial role in helping MSMEs secure business legality, providing training and managerial assistance, and supporting the halal certification process. Nevertheless, challenges remain, such as the limited number of consultants, bureaucratic complexity, and unequal access to digital infrastructure, which hinder the overall effectiveness of the services. The implications of this study highlight the need to strengthen PLUT’s capacity by recruiting more professional consultants, digitalizing services, and integrating with the OSS and BPJPH systems. These steps are expected to enhance the effectiveness and sustainability of PLUT’s implementation, thereby improving the competitiveness of MSMEs in the era of digital transformation.

A partnership agreement is a form of business collaboration, either directly or indirectly, that is established based on the principles of mutual need, mutual trust, mutual reinforcement, and mutual benefit. Such partnerships generally involve Micro, Small, and Medium Enterprises (MSMEs) working with larger businesses in order to create a fairer and more sustainable business relationship. However, in practice, the implementation of partnership agreements often does not reflect these fundamental principles. This is also evident in the nucleus-plasma scheme within the palm oil plantation sector, where the relationship between the nucleus companies and plasma farmers tends to show an imbalance of bargaining power. This study aims to examine the application of partnership principles in the implementation of nucleus-plasma agreements in palm oil plantations, viewed from the perspective of prevailing legislation, particularly the Law on Micro, Small, and Medium Enterprises (MSME Law). The findings indicate that the application of partnership principles has not yet been fully implemented consistently. The partnership relationship remains unequal and is largely dominated by the nucleus companies, creating a sense of injustice for plasma farmers. In terms of supervision, the Indonesian Business Competition Supervisory Commission (KPPU) plays a crucial role in ensuring that partnership agreements are carried out in line with these principles. One of the measures taken is monitoring the implementation of behavioral change commitments by business actors. KPPU ensures that nucleus companies do not abuse their dominant position and continue to provide fair opportunities for plasma farmers. Therefore, this study highlights the importance of strengthening oversight and enforcing regulations so that the objectives of nucleus-plasma partnerships in palm oil plantations can truly be realized in accordance with the principles mandated by law.

The rapid development of digital technology has significantly transformed marketing strategies, particularly in the micro, small, and medium enterprises (MSMEs) sector, including Mitra Baker Old Lambang Sari, which strives to expand its market reach and enhance competitiveness through the adoption of digital marketing. Digital marketing today functions not only as a promotional tool but also as an interactive medium that shapes customer experience at every stage of the consumer journey. This study aims to analyze the extent to which digital marketing strategies and customer experience contribute to consumer purchase intention for Mitra Baker Old Lambang Sari products. A quantitative research design was applied using a survey method, with questionnaires distributed to 100 respondents. The collected data were analyzed using SPSS version 25 through partial tests, simultaneous tests, and the coefficient of determination. The partial test results revealed that both digital marketing strategies and customer experience individually exert a positive and significant influence on purchase intention, as evidenced by a significance value of 0.000 (< 0.05) and t-values exceeding the critical t-table values. Furthermore, the simultaneous test confirmed that the two variables jointly have a significant effect, supported by an F-value of 108.003, which is greater than the F-table value of 3.09, and a significance level of 0.000. The coefficient of determination (R Square) was 0.690, indicating that 69% of the variation in consumer purchase intention is explained by digital marketing strategies and customer experience, while the remaining 31% is influenced by other factors not examined in this study. These findings highlight that implementing effective digital marketing strategies alongside delivering high-quality customer experiences is crucial for enhancing consumer purchase intention in MSMEs within the digital era.

This research presents a phenomenological inquiry aimed at deconstructing the conventional marketing paradigm and offering a deeper understanding of alternative practices. It specifically explores the anti-marketing strategy grounded in Islamic values as implemented at Warung Jendil Mbah Yamah, a traditional micro, small, and medium enterprise (MSME) located in Blitar, East Java. Employing a qualitative approach combined with a phenomenological method, the study gathered rich and nuanced data through several techniques, including in-depth interviews with nine carefully selected informants, participatory observation over an extended period, and systematic documentation studies. The thematic data analysis conducted by the researchers revealed that the warung’s anti-marketing strategy rests firmly on three interconnected pillars: (1) a strong reliance on organic word-of-mouth  communication rather than paid advertising, (2) the deliberate creation of an authentic, personal, and inclusive customer experience that builds emotional bonds with visitors, and (3) the consistent integration of Islamic ethical values into every aspect of business operations. These findings provide a meaningful theoretical contribution by synthesizing the concepts of anti-marketing and Islamic entrepreneurship into a new model of “authentic marketing,” where ethical and spiritual values serve as the strategic foundation for long-term sustainability. In practical terms, the results offer guidance for the broader development of MSMEs in Indonesia, showing that authenticity, ethical commitment, and adherence to core values can represent a stronger and more sustainable competitive advantage than conventional promotional strategies.

This research aims to examine the influence of packaging, price, and digital marketing on increasing MSME (Micro, Small, and Medium Enterprises) sales. Using a descriptive quantitative approach, this study collects primary data through questionnaires and interviews, as well as secondary data from literature sources. The questionnaires serve as the primary data source, while interviews provide supporting data. The research population includes all MSMEs supported by KADIN in Bengkalis sub-district, Bengkalis district. A random sampling technique was applied, with a total of 104 respondents selected for the study. The data analysis was conducted using multiple linear regression with the help of SPSS software. This analysis involved testing validity, reliability, classical assumptions, and hypotheses to ensure the accuracy and consistency of the data. The results of the research indicate that both packaging and price have a positive and significant effect on increasing MSME sales. In contrast, digital marketing did not show a significant effect on boosting sales. Among the three factors, packaging emerged as the most dominant factor influencing the increase in sales. This study adds value to existing theories by confirming the importance of packaging and price in enhancing MSME sales performance. It also offers practical implications for the government and MSME stakeholders. For the government, the findings can be used to develop strategies and policies that support MSMEs, particularly in areas related to packaging and pricing strategies. For MSME owners and entrepreneurs, this research provides insights into key aspects of business operations that can be optimized to improve sales. By focusing on packaging and pricing strategies, MSMEs can enhance their competitiveness in the market, leading to increased sales and long-term business success.

The Community Service Program (KKN) is a tangible form of student service to the community through the application of knowledge in the field. Nagacipta Village, Serang Baru Subdistrict, Bekasi Regency, was chosen as the location for the KKN because it has considerable potential for community economic development, particularly through the Micro, Small, and Medium Enterprises (MSME) sector, and faces various challenges in the fields of education, social affairs, and culture. The objectives of this activity are to empower the community through education in schools, MSME assistance, and increased social awareness in order to support sustainable village development. The implementation method used is a qualitative descriptive approach with a participatory element (Participatory Action Research/PAR). The stages involved observation, interviews, group discussions with village officials, youth, and the community, work program preparation, implementation, and evaluation. The main programs implemented included anti-bullying and hygiene education in schools, simple digital marketing training for MSMEs, environmental health education, and support for community social and cultural activities. The results showed an increase in students' awareness of hygiene and mutual respect, the development of MSME actors' knowledge of digital promotion through social media, and increased community participation in social and cultural activities. Documentation of the activities also showed the active involvement of the community and the support of village officials. In conclusion, the KKN program in Nagacipta Village made a positive contribution to community empowerment and MSME development. This program is expected to be the first step in strengthening the village's economic independence and improving the quality of human resources. Recommendations are given for similar programs to continue with ongoing support from the village government, educational institutions, and the next KKN period.

This community service activity was carried out with the primary objective of improving the financial literacy of Micro, Small, and Medium Enterprises (MSMEs) in Pesawaran Regency. Financial literacy is considered a fundamental aspect in maintaining business continuity, as it is directly related to the ability of business actors to manage income, record transactions regularly, develop short-term and long-term financial plans, and utilize digital technology as a supporting tool. Low financial literacy is often an obstacle to the development of MSMEs, so interventions in the form of structured training and mentoring are essential. The activity method includes several stages, namely a pre-test to measure initial conditions, interactive delivery of training materials, direct practice using digital financial applications, and a post-test to disseminate learning outcomes. The evaluation results showed a significant increase in all measured indicators. Basic financial literacy increased by 10.16 points, financial recording skills increased by 14.47 points, the ability to prepare financial plans increased by 12.43 points, while financial digitalization experienced the highest performance with an increase of 18.12 points. These findings confirm that financial literacy training programs not only improve conceptual knowledge but also develop the practical skills essential for MSMEs to face the challenges of the modern economic era. This increased understanding and skills are expected to make Pesawaran MSMEs more independent, adaptable to digital technology developments, and more competitive.

Small and Medium Enterprises (SMEs) play a crucial role in driving economic growth at both local and regional levels, including in Malang Regency. Their presence not only creates new job opportunities but also stimulates the economic activities of local communities. Nevertheless, SME actors still face a number of significant challenges. These include limited capital, incomplete business legality, low managerial capacity, and restricted access to wider markets. Such conditions often hinder SMEs from optimizing their competitiveness. This research aims to examine the implementation of SME empowerment programs carried out by the Cooperative and Micro Business Office in Kepanjen, as well as to identify supporting and inhibiting factors. The study employed a descriptive qualitative approach, with data collected through in-depth interviews and documentation studies. The findings reveal that SME empowerment was implemented through various programs, such as training to enhance skills, continuous business mentoring, facilitation of access to financing through financial institutions, and product promotion via exhibitions and digital platforms. These programs have provided positive impacts by strengthening the capacity and visibility of SMEs in the region. The success of these programs is supported by the strong commitment of the local government, synergy among institutions, and active participation of SME actors. On the other hand, several obstacles remain, such as low digital literacy among entrepreneurs, difficulties in obtaining financing due to legal constraints, and complex bureaucratic processes. The results of this research emphasize that SME empowerment requires adaptive strategies, continuous mentoring, and proper program mapping in accordance with local conditions.

This research aimed to examine the presentation of financial statements at the Angkringan Lestari food stall and to evaluate the preparation of financial statements based on Financial Accounting Standards for Micro, Small, and Medium Entities for MSMEs (Micro, Small, and Medium Enterprises) operating at Angkringan Lestari. This research used a qualitative approach using the Miles and Huberman analysis method, which includes data reduction, data presentation, and conclusion drawing. Data were collected through observation, interviews, and documentation. The results showed that the financial recording system applied by the Angkringan Lestari MSME was very simple, limited to recording expenses, income, and debts. Consequently, the MSME faced challenges in preparing its financial statements, including the owner's limited understanding of Financial Accounting Standards for Micro, Small, and Medium Entities and the absence of dedicated staff responsible for financial statement preparation.

This community service program aims to strengthen the competence of automotive workshop MSMEs in mastering microcontroller-based starter system technology, enabling them to adapt to the era of vehicle digitalization. The program was carried out through several stages: identification of training needs, delivery of basic theory on microcontrollers and starter systems, practical sessions in module assembly and programming, followed by mentoring and evaluation. The results of the evaluation showed an 85% increase in participants’ understanding of the digital starter system concept, an 80% improvement in module assembly and programming skills, and a 75% increase in readiness to apply innovative starter systems in workshop services. The novelty of this activity lies in the development of a more applicable digital starter system model tailored to the needs of small-scale workshops. The implementation emphasized a participatory, practice-based approach using learning by doing. Participants, mainly workshop owners and technicians, were guided step by step from component recognition, software operation with Arduino IDE, to the prototyping of functional microcontroller-based starter systems. To ensure sustainability, the program also provided training modules, video tutorials, and online mentoring, allowing participants to continue practicing independently after the training. Beyond improving technical competence, this activity also fostered an innovative mindset among participants, making them more confident to provide modern, technology-oriented services. In the long term, the program is expected to enhance the competitiveness of automotive MSMEs, strengthen customer trust, and build collaborative networks between higher education institutions and local workshops in supporting vocational education and digital transformation.

The Community Service Program (KKN) of Universitas Teuku Umar for the 2025/2026 academic year, conducted in Desa Pasi Janeng, Woyla Timur Subdistrict, West Aceh Regency, focuses on the innovative use of lime (Krut nipeh) as a raw material for the production of environmentally friendly dish soap. This local resource, which has traditionally been used for domestic purposes, has not been fully exploited as a source of economic value. The program follows the POAC methodology (Planning, Organizing, Actuating, Controlling), which encompasses community outreach, soap-making workshops, hands-on production practices, and sustainability evaluations. The outcomes of this initiative include the development of an eco-friendly dish soap product, enhanced technical skills among community members, and active participation from housewives and young mothers. In the medium term, the program has succeeded in raising entrepreneurial awareness within the community, with the expectation that it will foster the establishment of micro, small, and medium enterprises (MSMEs) based on local resources, thus contributing to sustainable development. Furthermore, the program aligns with the achievement of several Sustainable Development Goals (SDGs), particularly Goals 1 (No Poverty), 8 (Decent Work and Economic Growth), and 12 (Responsible Consumption and Production), making a meaningful contribution to community service in accordance with the Tri Dharma of Higher Education.

The Community Service Program (KKN) of Universitas Teuku Umar for the 2025/2026 academic year, conducted in Desa Pasi Janeng, Woyla Timur Subdistrict, West Aceh Regency, focuses on the innovative use of lime (Krut nipeh) as a raw material for the production of environmentally friendly dish soap. This local resource, which has traditionally been used for domestic purposes, has not been fully exploited as a source of economic value. The program follows the POAC methodology (Planning, Organizing, Actuating, Controlling), which encompasses community outreach, soap-making workshops, hands-on production practices, and sustainability evaluations. The outcomes of this initiative include the development of an eco-friendly dish soap product, enhanced technical skills among community members, and active participation from housewives and young mothers. In the medium term, the program has succeeded in raising entrepreneurial awareness within the community, with the expectation that it will foster the establishment of micro, small, and medium enterprises (MSMEs) based on local resources, thus contributing to sustainable development. Furthermore, the program aligns with the achievement of several Sustainable Development Goals (SDGs), particularly Goals 1 (No Poverty), 8 (Decent Work and Economic Growth), and 12 (Responsible Consumption and Production), making a meaningful contribution to community service in accordance with the Tri Dharma of Higher Education.

This study aims to analyze the implementation of the imprest method in petty cash management to enhance the effectiveness of daily operations at the micro, small, and medium enterprise (MSME) Es Iso Lego, located in Rungkut Madya, Surabaya. The research is motivated by common issues among MSMEs that still apply simple petty cash systems without fixed balances, leading to inaccurate records and weak financial control. This study employed a descriptive qualitative approach using a case study method. Data were collected through direct interviews with the business owner, observation of daily operational activities, and documentation of purchase receipts and digital financial records. The findings reveal that the petty cash system at Es Iso Lego has not fully applied the imprest method principles, as the cash balance remains fluctuating and is not maintained consistently. Although each expenditure is supported by receipts, the recording process lacks systematic structure. The results imply that applying the imprest method is essential to improve efficiency, accountability, and internal control in MSME financial management. A fixed-balance petty cash system with proper documentation enables business owners to better monitor daily expenses and ensure financial transparency.

This study aims to examine the influence of financial literacy, financial reporting knowledge, and income on the financial management behavior of MSMEs in Maurole District, Ende Regency. This study uses a causal quantitative approach with an associative research type. This study used a sample of 75 MSMEs in Maurole District who met the specified criteria. The data used are primary data obtained directly from respondents, namely Micro, Small, and Medium Enterprises (MSMEs), through the distribution of questionnaires that have been compiled based on research variable indicators. The analytical method used includes multiple linear regression analysis. The results of the analysis show that financial literacy has a significant effect on financial management behavior. In addition, financial reporting knowledge has a significant effect on financial management behavior. And income also has a significant effect on financial management behavior. In addition, Financial Literacy (X1), Financial Reporting Knowledge (X2), and Income (X3) together have a significant influence simultaneously on the financial management behavior of MSMEs (Y). Therefore, increasing financial literacy and knowledge must be accompanied by a good income management strategy. This is crucial to separate business finances from personal finances and to ensure greater focus on supporting business sustainability.

Dawet Ayu in Banjarnegara Regency is one of the traditional culinary micro, small, and medium enterprises (MSMEs) that until now is still able to survive and continue to grow. This typical beverage product not only has cultural value, but also has the potential to be a promising economic source for the local community. However, the reality on the ground shows that Dawet Jabung's business actors are still facing various serious obstacles. Limited understanding of business management, difficulties in calculating production costs in detail, and inability to determine the right selling price of products are the main obstacles. In addition, the low knowledge related to aspects of marketing, promotion, and business communication strategies makes it difficult for this business to expand the market. As a result, some business actors have actually experienced a significant decrease in sales from year to year. To answer these challenges, community service activities are carried out through two approaches, namely Action and Quality Awareness and Rapid Rural Appraisal (RRA). Action and Quality Awareness are carried out through extensive counseling, lectures, and mentoring aimed at increasing the knowledge of business managers. In this activity, business actors are guided to understand the importance of financial recording, cost management, and strategies to improve product quality. Meanwhile, the RRA method is used to identify real needs in the field, as well as prepare training, mentoring, and coaching programs that are relevant to business conditions. The results of the activity showed an increase in the ability of partners to classify production costs into the categories of raw materials, labor, overhead, marketing, and transportation. In addition, business actors are now more skilled in determining selling prices based on the realization of costs incurred, not just estimates. They also began to compile simple bookkeeping related to assets, debts, and capital, so that business management became more professional, transparent, and sustainable

This study investigates the implementation of a simple supply chain strengthening program to enhance the competitiveness of Indonesian micro, small, and medium enterprises (MSMEs) in the Malaysian market. Indonesian MSMEs face challenges in market entry, including limited knowledge of export procedures, high distribution costs, and low product acceptance due to labeling and packaging issues. The research aims to evaluate whether targeted, low-cost interventions can improve MSME readiness and performance in international trade. A total of 40 MSMEs from the food and beverage, handicraft, and processed product sectors participated, with 55 owners, managers, and employees engaged in training and mentoring activities. Data were collected using pre–post knowledge questionnaires, logistics cost records, product placement monitoring, in-depth interviews, and focus group discussions. The program resulted in a 35% increase in knowledge scores, a 15% reduction in average distribution costs, a rise in product acceptance from 45% to 72%, and successful distribution partnerships for 8 MSMEs, leading to a 180% increase in monthly orders. The findings indicate that practice-based, contextual training combined with logistics optimization and market facilitation significantly enhances MSME competitiveness. Low-cost interventions are shown to be effective and scalable, providing practical guidance for policymakers and support institutions. The study contributes to the literature on MSME export readiness by demonstrating that structured, simple supply chain strategies can deliver measurable outcomes in low-resource settings. Future research should examine larger samples, longer monitoring periods, and additional markets to assess long-term sustainability and sector-specific strategies

The development of digital technology provides significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve the quality of their product promotions. However, most MSMEs fostered by Sharia cooperatives still face obstacles in utilizing the latest technology, particularly artificial intelligence (AI), as an effective and efficient promotional tool. Given this situation, this community service activity was carried out with the aim of increasing the capacity of MSME members in utilizing AI technology to create more attractive product promotional content that aligns with digital marketing trends. The activity took place at Kedai Fatiya Sukodono in July 2025, coinciding with the BMT Insan Mandiri Sukodono Branch member gathering. The methods used included counseling on the importance of AI-based digital marketing, technical training on using AI applications for content design, and hands-on practice in creating promotional materials by participants. A total of 40 MSMEs from various sectors, such as culinary, fashion, and services, participated in this activity. The results showed an increase in participants' knowledge and skills in creating more creative, professional, and cost-effective promotional content. In addition, participants also gained a better understanding of digital-based promotional strategies that can increase market reach. Thus, this community service activity provides a real contribution to strengthening the competitiveness of MSMEs in the era of digital transformation, while also supporting the role of sharia cooperatives as partners in empowering the people's economy