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Elfara Zahra Pranomo; Fany Haifa Alia; Respi Nurdian; Adinda Dewi Lestari; Anisa Apriliani +1 more

Jurnal Ilmuan Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

The research aims to examine awareness of the use of standard indonesian words through soscial media namely. With the davelopment of social medai, the language used tends to be freer and less struvtured. The research method used is a qualitative method with a case study approach on accounts that focus on indonesian language learning. Data isi collected through observation of uploaded content as well as analysis of audience and follower interaction. The reserach results show tha the use of instagram can be an effective medium in introducing and educating the oublic about the importance of using standard words. The interactions  that occur between account managers and followeres help strengthen understanding and practice of using indonesian properly and correctly. It can be concluded that 75% of instagram accounts still need coaching regarding standard words and 35% have had increased coaching so that this research is expected to be a focus for instagram users tp be wiser in using social media.

Fitria Wulandari; Elisabet Simanjuntak; Piladeplia Trifosa Ginting; Raisha Mei Nabel Pakpahan; Anggia Puteri

Publikasi Para ahli Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

Nowadays, everything has changed including the use of language. Social media certainly cannot be separated from language, because every human being will use language as communication. However, not infrequently there are still many sentence writing errors found on social media. The purpose of this article is to analyze language errors in sentences with syntactic and semantic studies. The method used is descriptive qualitative. As a result, there are still many errors found in sentences in social media. Errors in terms of syntax are found in sentence structure errors and redundant words. While in terms of semantics, inaccuracy, the use of slang, and the influence of foreign languages are factors in errors In social media. This can encourage to empowerment of grammar on social media.

Muhammad Ryan; Jumadi Jumadi; Dwi Wahyu Candra Dewi

Jurnal Pendidikan, Bahasa dan Budaya 2024 Pusat Riset dan Inovasi Nasional

This research is motivated by the development of technology in the digital era, including social media, which has affected all aspects of life, one of which is the world of education. This development makes teachers try to create interesting learning media for students, so that learning becomes more interesting. This research uses a descriptive research method and a qualitative approach. The data obtained comes from secondary data sources and public data sources. Secondary data sources include data sources in journals and articles, while public data sources include publicly available data, video content. The results of this research provide several options for YouTube video content that can be used as a reference for entertainment learning media for students. This aims to attract students' interest in learning Indonesian.

Indah Rismona Asih; Riska Tyas Prahesti; Nur’aeni Nur’aeni

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

The development of the internet and technology has changed the marketing system, providing opportunities for business people to market their products through online media in promoting their products. Technological advances have created new forms of interaction and socialization, one of which is the innovation of communication technology in the form of social media. One of the most popular and trending social media today is Instagram. The use of Instagram is currently a form of online business communication strategy and Heelsaddict with the @Heelsaddict account, uses Instagram to run a business bag through the process of sending photos and sharing them widely. Heelsaddict is an online shop that sells and provides various collections of local bag products. This study aims to determine how much influence the social media account Instagram @heelsaddict has as an online business media on consumer buying interest. The concept used in this study is Instagram social media and consumer purchasing interest using the AIDA model. This study uses a quantitative method with a survey method approach, using Taro Yamane to obtain a sample of 100 respondents, Non Probability Sampling sampling technique, while the data collection technique uses questionnaires via googleform. The results of the study showed that there was a positive and significant influence between the influence of social media on buying interest with a strong level of influence.

Yesya Vatria Barasa; Ayu Nurmala; Reva Fisalsabila; Deswita Fitriyani; Ariani Galuh Pangastuti +1 more

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The advancement of information and communication technology has significantly altered the ways adolescents interact and establish social relationships, particularly through social media. This study aims to examine the impact of human relations on adolescents' interactions and behaviors on social media platforms, taking into account psychological, sociological, and cultural dimensions. Employing a qualitative approach with a literature review method, this research explores interaction patterns among adolescents on platforms such as Instagram, TikTok, and Twitter. The findings reveal that social media creates virtual spaces that enhance social networks but also pose risks such as reduced quality of face-to-face interactions, social anxiety, and mental health issues. This study emphasizes how the intense use of social media reshapes traditional communication patterns and influences adolescents' behavior and self-concept. Based on these findings, strategic recommendations are proposed for parents, educators, and policymakers to guide healthy social media use, balance its benefits and drawbacks, and foster the development of more meaningful social relationships among adolescents.

Agil Hari; Aldo Savero Zahran; Firdi Ahmad Fariji; Muhamad Fauzan Kurniawan; April laksana

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research discusses the communication strategy between sellers and buyers on social media as part of an effective marketing strategy. Social media has become a key platform in modern marketing due to its ability to create direct interaction and build relationships between sellers and buyers. The communication strategies applied include the use of relevant content, personal approach, quick response, and utilization of interactive features of social media. The results show that effective communication can increase customer engagement, build trust, expand market reach, and drive increased sales. However, there are challenges in maintaining communication consistency and facing increasing competition in the digital world. Therefore, an innovative and customer-focused approach is required to achieve success in marketing through social media. Communication strategies between sellers and buyers on social media play an important role in supporting the success of marketing strategies in the digital age. Social media has evolved into a major platform for direct interaction between sellers and buyers, offering ease of access, wide reach, and cost-effectiveness compared to traditional marketing methods. This research explores the various communication strategies used by sellers to build relationships with buyers, including the use of relevant and engaging content, a data-driven personalized approach, and prompt responses to customer needs and questions. This research concludes that an effective communication strategy on social media serves not only as a promotional tool, but also as a means to build long-term relationships between sellers and buyers. With the right approach, social media can be a powerful platform to support marketing success, increase customer satisfaction, and achieve overall business goals.

Muhammad Afendi; Muhammad Rafif Irhansa; Vera Aulia Rachmawati; Dina Mayasari Soeswoyo

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly as job providers and drivers of local economic growth. However, the main challenges faced by MSMEs include limited market access, business management, and marketing strategies. This study aims to explore the mentoring strategy of the milkshake beverage MSME BIIMILK through social media, with a focus on optimizing digital marketing. The methods used include observation, strategy development, and mentoring and evaluation, involving SWOT analysis, training in creative content creation, and the use of digital ad features such as Ads META. The results show that this strategy successfully increased content posting consistency, audience engagement, and product sales. Mentoring MSMEs through social media has proven effective in improving competitiveness, visibility, and customer loyalty. This study recommends the sustainability of social media utilization to drive business growth for MSMEs in the digital era.  

Yesya Vatria Barasa; Ayu Nurmala; Reva Fisalsabila; Deswita Fitriyani; Ariani Galuh Pangastuti +1 more

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

The advancement of information and communication technology has significantly altered the ways adolescents interact and establish social relationships, particularly through social media. This study aims to examine the impact of human relations on adolescents' interactions and behaviors on social media platforms, taking into account psychological, sociological, and cultural dimensions. Employing a qualitative approach with a literature review method, this research explores interaction patterns among adolescents on platforms such as Instagram, TikTok, and Twitter. The findings reveal that social media creates virtual spaces that enhance social networks but also pose risks such as reduced quality of face-to-face interactions, social anxiety, and mental health issues. This study emphasizes how the intense use of social media reshapes traditional communication patterns and influences adolescents' behavior and self-concept. Based on these findings, strategic recommendations are proposed for parents, educators, and policymakers to guide healthy social media use, balance its benefits and drawbacks, and foster the development of more meaningful social relationships among adolescents.

Gusti Muhammad Heldi

Jurnal Motivasi Pendidikan dan Bahasa 2024 International Forum of Researchers and Lecturers

The emergence of social media has changed people's communication patterns from formal to more informal and interactive. However, these changes also pose challenges to the stability and uniformity of Indonesian as a national language. Massive shifts in the meaning of words on social media are often not in line with the standard rules of the Big Indonesian Dictionary (KBBI). The aim of this research is to analyze the influence of social media on shifts in the meaning of words in Indonesian. This research method uses a descriptive qualitative analysis approach. Based on the results analysis, five types of changes in meaning found in the use of comments and caption features by Indonesian netizens on Instagram. The large amount of data on changes in meaning found in comments and captions on Instagram is expected to provide insight to the wider community so they can choose and sort out good and correct words for them. used in everyday life.

Deva Satria Pamungkas; Indra Bahari Saputra; April Laksana

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The mass development of digital technology has changed the way companies communicate with consumers. One of the most effective communication channels is social media, which provides a platform for adress interaction between brands and consumers. Consumer trust is the main factor influencing purchasing decisions and brand loyalty. This articel used a qualitative approach to make a study various digital communication strategies that can build consumer trust in social media. Through social media, companies can implement various communication strategies, such as being transparent and honest in communication; active interaction with consumers; consistent in branding; consumer testimonials and reviews; compelling use of influencers; security and privacy of consumer data; and responsive to consumer problems and complaints.

Muhamad Hobiri; Noor Adiyati; Nadila Oktaviany; M. Syah Bintang M.P; Dody Wahyudi +3 more

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2024 Asosiasi Riset Ilmu Teknik Indonesia

Social media now plays an important role in everyday life and has a great impact on society and people. The drawbacks of social media are discussed in this study. Problems that arise from social media include the rise of fake news, digital addiction, mental health problems, and cyberbullying. To optimize the positive impact of social media and reduce its negative impact, social media must be used wisely. This study aims to analyze the effect of social media use on adolescent mental health. This study used a survey method involving 200 adolescents aged 13-18 years as respondents. Data was collected through a questionnaire that measured the frequency of social media use, types of content consumed, and mental health indicators such as depression and anxiety. The results showed that there was a positive correlation between the frequency of social media use and the level of depression and anxiety in adolescents. In addition, exposure to negative content such as cyberbullying and others also contributed to the decline in mental health. This study concludes that excessive and unhealthy social media use can negatively impact adolescents' mental health.

Rafiqa Maulidia; Nurmaningsih Nurmaningsih; Novia Eka Nissrina

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2024 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study aims to determine whether there is an influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest. The research method used is a quantitative method with a purposive sampling technique. The data collection technique was carried out using a questionnaire method by distributing questionnaires via Google Form. The population of the study was respondents who had watched the Pantene advertisement version of Miracles Hair Supplement with a total of 100 respondents from the calculation results using Rao Purba. The theory used in this study is the S-O-R theory (Stimulus, Organism, Response). The results of this study are the influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest with a significance value of 0.000 <0.05 and a calculated t value> t table of 3.889> 1.985. In accordance with the S-O-R Theory (Stimulus-Organism-Response) used, the Stimulus, namely the Attraction of the Pantene Advertisement version of Miracles Hair Supplement, has an Attraction so that the audience of the advertisement does Organism, namely attention, understanding, and acceptance. And finally, the audience will make a Response, namely a change in attitude to make a product purchase.

Abdul Kohar; April Laksana; Fiqri Nur Zul Hakim; Intan Purwi Maharani; Siti Ghina Rahmah

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

This study examines the role of social media in increasing consumer purchase interest in Skintific products in Indonesia, particularly in the beauty package category. Skintific successfully dominated the market by achieving sales of over IDR 70 billion in the first quarter of 2024. This success was largely driven by the effective use of digital marketing strategies on social media platforms such as TikTok and Instagram. These strategies involved creating relevant content, collaborating with influencers, and engaging directly with the audience to strengthen brand image. The findings indicate that the brand image built through social media significantly contributes to increased purchase interest and consumer loyalty. The highest sales were recorded in the 5-piece beauty package variant, highlighting consumer preference for comprehensive product offerings. Based on the study, social media is proven to be an effective channel for building a positive brand image and influencing consumer purchasing decisions in the beauty industry. 

Christloy Totota Karo-Karo; Handar Subhandi Bakhtiar

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Digital Forensics in Uncovering Social Media Hacking Events as a Tool to Help the Police to Fulfil Evidence. Normative legal research or library research, with a statute approach, conceptual approach, comparative approach, historical approach. The nature of the research used in this research is descriptive-prescriptive, the author uses content analysis. The role of digital forensics in finding scientific and objective results as a solid foundation that the police must have from the beginning of the legal process according to researchers is quite important.  Because digital forensics is the basis, guidelines and reference for the forensic laboratory centre in acting to examine evidence in the form of speech or invitations made by Ravio Patra's social media account whether it is true that he himself did it or whether there is a hacking factor.

Nadia Ruhama Salsabilah; Nur Aisyah; Norlatifah Hasanah; Siti Mutiah

Jurnal Pendidikan, Bahasa dan Budaya 2024 Pusat Riset dan Inovasi Nasional

This study aims to identify the dominant factor of the use of Indonesian rather than their own regional language and the role of parents in the language development of 4-year-old children. The increasing use of gadgets among all ages has had many influences on children, one of the 4-year-old children who has been studied, named Mufidah, tends to use Indonesian rather than Banjarese, this is a factor in the use of gadgets given by her parents. This study uses a qualitative approach, a research method that focuses on in-depth observation to understand a phenomenon or social symptom. The techniques used in data collection are by analyzing various sources, recording, and interviews. The results of the study show that although the use of Indonesian is more dominant than Banjarese, the role of parents must be active in minimizing the use of gadgets for children by limiting time and also supervising the selection of videos watched. With the active role of parents, it will certainly have a positive impact on children in the use of gadgets and vice versa if parents do not supervise their children when they use gadgets, it will have a negative impact on children.

Syarifah Salwa; Nadine Andara; Salma Syakira; Sheren Tsabita Aqilah; Putri Mazaya Andika

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2024 Pusat Riset dan Inovasi Nasional

Slang is an informal language that is the result of individual or group creativity that is accepted and used by the wider community. Slang language among Generation Alpha emerged as a result of interactions on social media with the previous generation, namely Generation Z. Data collection methods were carried out by reading, taking notes and recording (screenshots). Researchers also counted how many times the slang language appeared on social media from the most frequently to the least frequently used in October 2024. In that period, 3,728 mewing words, 3,410 sigma words, 3,038 sus words, 2,666 skibidi words, 2,275 slay words, 1,705 flexing words, 152 fanum tax words, and 90 words looksmaxing in posts and comments columns on X's social media in Indonesia. Slang is divided into four forms, namely abbreviations, interjections, funny mispronunciations, and shortened forms.

Saptaning Ruju Paminto; Ibrahim Khalil Ahmad; Zenal Syaepul Rohman; Neng Diana; Laela Sari +1 more

Jurnal Hukum dan Sosial Politik 2024 International Forum of Researchers and Lecturers

The rapid development of technology and social media has led to an increase in online gambling activities, with promotional advertisements on social media and streamer donation platforms serving as one of the main contributing factors. This study aims to analyze the impact of these advertisements on the rise of online gambling activities, with a legal perspective based on Article 27 Paragraph 2 of Law Number 11 of 2008 concerning Information and Electronic Transactions. This research employs a descriptive-analytical approach through regulatory analysis and case studies. The results indicate that the presence of online gambling advertisements on digital platforms violates existing legal provisions and has potential social impacts.    

Larasati Putri, Regina Dian; Widyasari

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2024 International Forum of Researchers and Lecturers

In this digital era, social media has become an important communication channel for brands, institutions and agencies. Visual Identity Design is important in a brand. Apart from a brand, a visual identity is also needed for an official institution or agency. The function of visual identity design is as a sign of ownership, a means of identity, a promotional tool, a characteristic, and as a sign of the integrity of a brand or agency. The Communication and Informatics Service is an agency that is overseen by a government agency. This agency should build an identity with the aim of having more integrity, consistency and professionalism in the eyes of the public. Application of supergraphics, namely graphic elements that creatively combine visual elements with the aim of giving a strong impression, attracting attention and building a professional image of the Diskominfo agency from other agencies.

Risaldy Adikaputra Jacob; Randi Tangdialla; Stefani Marina Palimbong

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The Influence of Social Media on Tourist Interest in North Toraja. The purpose of this research is to determine whether social media has an impact on tourist interest in North Toraja. Data collection techniques in this study include documentation, observation, and questionnaires. The population in this research consists of tourists visiting tourist attractions in North Toraja, with a sample size of 85 respondents. The data analysis technique used is a simple linear regression test. The results of partial testing (t-test) indicate that the social media variable has an influence on tourist interest in North Toraja.  

Jekson Kipli Lumban Toruan; Jinner Sidauruk

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The rapid development of globalization today facilitates access to information circulating on social media, both positive and negative. This study examines the increasing cases of defamation in the digital age, focusing on legal protection aspects and rehabilitation efforts for victims. The purpose of this writing is to understand the role of the government and law enforcement authorities in addressing defamation offenses. Using a normative legal research method, it is concluded that: 1. To understand the forms of defamation offenses, 2. To determine the rights of victims of defamation. Protection and rehabilitation efforts for one's reputation are crucial in this era, considering the advancements in technology and the widespread occurrence of defamation.