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The existence of MSMEs in Indonesia is taken into account, because they contribute greatly to economic growth. The MSME sector is one of the main pillars of Indonesia's economic fundamentals. With the development of digitalization, MSMEs will make the digital economy in Indonesia in 2025 the largest in Southeast Asia. Even so, there are obstacles faced by MSMEs, namely the need to strengthen digital literacy education and strengthen human resources for MSME business actors. The problem that is experienced or faced by SMEs is that online marketing education is still low. Like the UMKM Bintang Lestari in Karangtengah Village, Blitar City. Therefore, students and the 32 Thematic Community Service Groups designed strategies and program plans to help improve MSME product branding. The method used in carrying out activities is a qualitative method by means of observation, discussion, documentation and interviews with the UMKM. The results of the activities also have a positive impact, MSMEs can increase sales and marketing and have good product branding in the eyes of the public.

Branding is a very important aspect for MSME players in starting a business because it can increase sales and attract customer interest. Currently, MSME branding in Indonesia has various conditions, some are still weak and some have good branding aspects in accordance with today's technological advances, so this causes many MSMEs to lack understanding of branding due to the lack of knowledge from MSME actors regarding information and digital marketing. To overcome these obstacles, branding is carried out such as making logos, packaging, product photos, creating social media accounts and e-commerce. The logo itself is very important for MSMEs because the goal is for their products to be known by the public with their own brand. Marketing through social media can reach a wider community. The purpose of MSME branding is to help market MSME products so that they can make products better known to the public and can reach a wider market. Therefore, MSMEs in Ngepoh Village can introduce these products and maximize their sales. The method used is qualitative through the implementation of surveys, interviews, and documentation of activities on MSME actors. The results of this MSME branding are that MSME products have developed and the marketing of their products is also going well.

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

Technological advances will continue to develop over time and cannot be avoided, there will always be new innovations created with the aim of helping various human activities. Of course, the people in the Klampis Ngasem Sub-District themselves understand more or less the use and benefits of the internet, but there are still many people, especially MSMEs players in RW 09 who do not really understand the benefits of current technological advances, especially in selling their products. On this basis, the urgency of having community service activities with the theme of digital branding counseling at food and beverage-based MSMEs in RW 09, Klampis Ngasem is to provide insight to counseling participants, especially MSMEs actors, regarding the importance of business branding (logo and packaging) and the economy. creative to find innovation and creativity in developing their business in today's new industrial era. The output resulting from this service activity is appropriate technology (TTG) in the form of a mini box studio, scientific articles published in national journals, and activity reports. In this activity the results obtained are the use of a digital branding strategy that can be continued with regular assistance so that MSMEs actors can be optimal in marketing and increasing sales.

Carrying out innovation development in an MSME activity needs to be done especially in terms of branding and also marketing. The mentoring activity for making label packaging for processed herbal medicine for Bu Tatik is an implementation of branding management and digital marketing with an effort to improve and develop the business of an MSME. The problems faced by MSMEs are related to processed products that have unattractive packaging which is one of the problems experienced by partners even though their products are widely known in the market but their production capacity is also still small. In addition, the marketing carried out is still lacking, only relying on sales in the market. The purpose of Bu Tatik's herbal bathok mentoring activities is to increase productivity and develop product rebranding so that it has more selling value in the community. The implementation method used in this activity is assisting in making new logos and packaging stickers with attractive designs and developing promotional media through the application of digital marketing which includes creating business-specific websites and emails, creating Instagram social media accounts, verifying MSME locations on Google Maps, and making e-Catalog

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

The MBKM Thematic Real Work Lecture (KKNT) organized by the East Java "Veteran" National Development University is a form of education by providing learning experiences for students to live in the community outside the campus, which directly together with the community identify potential and handle problems so that they are expected to be able to develop village/regional potential and concoct solutions to existing problems in the village. After observing Micro, Small and Medium Enterprises (MSMEs) in the District of Bareng, most of the Micro, Small and Medium Enterprises (MSMEs) do not have brand names on their products. This is a challenge for MBKM Thematic Real Work Lectures (KKNT) how to make Micro, Small and Medium Enterprises (MSMEs) in Bareng District have a brand on their products. The introduction of this product brand is useful for the progress of Micro, Small and Medium Enterprises (MSMEs) in the Bareng District in a modern way so that they are not left behind by other cities. With a work program that organizes branding and digital marketing in Bareng District, it can help Micro, Small and Medium Enterprises (MSMEs) to expand marketing, provide logos, packaging, and can assist in creating social media and e-commerce.

In the Blitar city there are several MSMEs farming ornamental fish, one of them is Mbah Bendo Koi Farm which is located on Jl. Kapuas No. 92, Kel. Bendo, Kec. Kepanjenkidul. Based on the results of observations and interviews, the obstacles faced by this MSMEs are the lack of business identity branding such as logos that look monotonous, unattractive, and old school. From these obstacles, group 23 helped rebrand Mbah Bendo Koi Farm's logo, apart from that we also helped create social media accounts and their content in the hope of attracting new potential customers and expanding their market in all regions in Indonesia.

“UMKM” are one of the indicators that influence domestic economic growth. The increase in “UMKM” has a very positive impact on the domestic or national economy. In the process of increasing “UMKM”, it can be done in various ways, one of which is by providing empowerment and outreach. However, in carrying out these activities it is also required to see and study current economic aspects such as digitalization. Therefore this empowerment and socialization carries the theme of digitalization. The method used in this journal is an initial survey, data collection, analysis, and evaluation of results. From these results it can be seen that “UMKM” get input about the digitization of the economy including product marketing, business logos, product photos, social media platforms and banners.

Di era globalisasi, pembangunan sangat bergantung pada ekonomi sebagai ukuran dalam keberhasilan pemerintah. Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan  peran penting dalam pembangunan suatu negara, khususnya pembangunan ekonomi. Dengan adanya kegiatan digital branding ini diharapkan produk mempunyai image atau citra yang baik di mata konsumen. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini ialah kegiatan pelatihan yang dilakukan di pendopo Kelurahan Medokan Semampir dan pendampingan yang dilakukan secara door to d0or. Pelatihan dan Pendampingan Digital Branding disini mahasiswa mengajarkan bagaimana cara mengambil foto produk dan cara membuat copywriting agar menarik perhatian konsumen. Selanjutnya akan dibuatkan katalog produk yang akan memudahkan pelaku UMKM dalam memasarkan produknya. Ada Total 8 UMKM Food and Beverage yang mahasiswa dampingi mulai awal hingga akhir.

Basically, a marketing communication strategy involves selecting and using various effective communication channels to convey marketing messages to target markets. Re-branding is the process of changing the identity or image of a brand, product or company with the aim of updating, enhancing or changing consumer or public perceptions. Digital marketing is a marketing strategy implemented using digital platforms and the Internet to achieve business goals. The purpose of this community service is to develop and implement a marketing communication strategy for rebranding MSMEs in the Kepanjenkidul Village, Blitar City. The method is carried out through Forum Group Discussions and MSME observations regarding logo design, packaging design and digital marketing strategy assistance. The result of this community service is that MSMEs in the Kepanjenkidul Village area, Kepanjenkidul District, Blitar City feel very enthusiastic about carrying out the re-branding process and assisting digital marketing strategies.

Branding and Digital Marketing can be a new breakthrough for the problems that have been faced by small and medium scale business actors in marketing and introducing their products to potential consumers, especially umkm spikoe who are in the Rungkut Kidul sub-district, Surabaya. Umkm Spikoe actually has enormous potential because of the quality of the products and continuous innovation. However, the obstacle is the lack of knowledge related to branding and digital marketing strategies which hampers the development of these UMKM.These problems were known to researchers after conducting observations and interviews with business owners who gave rise to research and analysis methods related to the problems that have occurred so far. The solutions offered by researchers to business owners are logo and packaging improvements, assistance in creating accounts and social media content, assistance in creating and managing market accounts and offering insight regarding nano influencers and Instagram advertising.With the various alternative solutions we provide, it is hoped that Spikoe business owners will be able to compete and continue to be able to keep up with the times and technology that continues to develop rapidly  

Seiring dengan perkembangan teknologi, pemanfaatan media digital seperti sosial media dan e-commerce saat ini dimanfaatkan sebagai sarana branding bagi para pelaku usaha. Dalam menarik perhatian masyarakat untuk meningkatkan minat pembelian terhadap suatu produk, maka visualisasi produk diperlukan sebagai pemancing daya tarik konsumen. Penguatan merek dengan visualisasi produk dapat meningkatkan brand awareness masyarakat terhadap sebuah produk. Objek dalam kegiatan ini adalah UMKM Doyan Jajan yang bergerak di bidang food and beverages berlokasi di Desa Laweyan, Kecamatan Sumberasih, Kabupaten Probolinggo. Metode yang digunakan dalam kegiatan ini terdiri dari tiga tahap yaitu wawancara dan observasi, pembinaan, dan implementasi. Kegiatan ini bertujuan untuk memperluas pangsa pasar, meningkatkan penjualan dan penciptaan nama merek di benak masyarakat. Dalam menghadapi persaingan bisnis yang kompetitif, pelaku usaha harus melakukan penguatan merek melalui pemanfaatan digital marketing dan visualisasi produk sehingga dapat bersaing dengan usaha serupa. Dengan adanya kegiatan ini, UMKM Doyan Jajan mendapatkan pengetahuan baru mengenai branding produk dan digital marketing.

This study aims to analyze the effectiveness of using Instagram social media in branding a new brand by Malam Minggu Group. Through the approach of marketing communication, creative branding, social media, and digital content marketing, Malam Minggu Group utilizes Instagram as a platform to market their new brand. In this study, a literature review was conducted on these concepts and an analysis was performed on the marketing strategies, branding outcomes through Instagram content, and the effectiveness of using social media in branding a new brand. The results of the study indicate that the use of Instagram social media by Malam Minggu Group effectively builds a strong brand image, increases brand awareness, and expands their brand reach. This study provides insights and recommendations to further enhance the effectiveness of using Instagram social media in branding a new brand.

Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almost all business units use information technology to support their business operations, even MSMEs are no exception. But unfortunately, not all MSMEs understand the role of digital marketing in reaching potential markets.The use of digital marketing in its development is carried out as an effort to survive amidst the onslaught of increasingly complex business competition. One of the MSMEs that has not adapted to digital marketing is Geprek SS, which is in Rungkut Tengah Village, Surabaya. The purpose of this service activity is to provide assistance to Geprek SS business owners to utilize social media, create content in the form of videography and photography that can support product marketing. The method of implementing this activity is divided into three stages, namely: (1) Identification of problems which analyze what are the obstacles to the MSMEs Ayam Geprek SS and Needs Analysis; (2) Socialization and training to the owner of Ayam Geprek SS regarding the features available on social media and how to use them as digital marketing utilization; (3) Assisting the owner in implementing various explanations at the socialization and training stages so that they can use social media independently. The results of this activity are expected to be the MSMEs Ayam Geprek SS which has implemented digital marketing and is increasingly developing the contents or content in it so that it does not fade the branding of its products, and continues digital marketing and explores more features in social media.

Development in the current era of globalization is highly dependent on the economic sector. The role of communities in economic development lies in the advancement of Micro, Small, and Medium Enterprises (MSMEs). MSMEs can also absorb labor, thereby improving the welfare of the community. Medokan Semampir Subdistrict has an active MSMEs activity.but MSMEs in Medokan Semampir Subdistrict also face challenges in managing their businesses, especially regarding technological mastery and the lack of product branding implementation. In response to these issues, an intervention was implemented through educational sessions, training programs, and mentoring sessions focused on Digital Branding, specifically encompassing copywriting and product photography  

Micro, Small and Medium Enterprises (MSMEs) contribute greatly to Indonesia's economic growth. To achieve a stable and sustainable economy, it is necessary to support solid macroeconomic stability. Empowerment of the real sector, especially the development of MSMEs. The purpose of this KKN activity is to provide branding and digital marketing management assistance for MSMEs in the Wonorejo Village. The partners in the thematic real work lecture program in the Wonorejo Sub-District are beginner MSMEs and have been starting a business for several months. The problems faced by MSMEs are digital marketing, packaging is still made in a simple way, and confusion about how to do branding. This problem arises because of the limited knowledge possessed by MSME actors, and the limited ability to use devices. This MSME actor mentoring activity aims to increase the knowledge and abilities of MSME actors in developing their business. MSME actors are given an understanding of the use of e-commerce and the importance of using technology in MSME product development so that they can increase income.

Saat ini, kita dapat dengan mudah dan cepat mengakses informasi. Salah satu cara yang beragam untuk mendapatkan informasi adalah melalui media sosial. Salah satunya melalui media sosial TikTok. PT. Otak Kanan merupakan sebuah perusahaan yang bergerak di bidang industri kreatif. PT Otak Kanan ini belum melakukan brandingnya dengan maksimal melalui media sosial sehingga hal ini kurang membangun brand awarness.Mengamati permasalahan yang didapatkan oleh peneliti dalam lapangan, membuat peneliti melakukan pelaksanaan dalam memberikan solusi melalui pendekatan observasi dan partisipasi aktif. Pendekatan itu dianggap sesuai dengan yang terjadi. Hasil penelitian menunjukan bahwa pembuatan konten melalui media sosial mampu menjadi alat pemasaran untuk membangun kesadaran merek, kesadaran merek perlu dihadirkan agar perusahaan dapat menjangkau lebih banyak audiens. Dalam hal menjangkau audiens perusahaan harus memahami apa yang menjadi kebutuhan dari audiens, melakukan riset competitor, lalu melakukan analisis media sosial hingga memilih jenis konten yang akan diproduksi. Diharapkan bahwa penelitian ini akan memberikan manfaat atau implikasi berupa peningkatan wawasan, informasi, dan pengetahuan bagi para pihak yang berkepentingan. Selain itu, penelitian ini juga diharapkan dapat mendorong penelitian lebih lanjut mengenai aspek-aspek digital marketing yang belum dibahas dalam penelitian ini.

Delsa Barelng adalah delsa yang telrleltak di Kelcamatan Barelng, Kablpateln Jombang. Delsa Barelng melmiliki belrbagai macam potelnsi yang dapat dikelmbangkan. Salah satlnya adalah lMKM. Belrdasarkan data yang didapatkan mellalli slrveli, telrdapat selkitar 45 lMKM yang belropelrasi. lsaha Mikro, Kelcil dan Melnelngah (lMKM) melrlpakan salah satl ellelmeln pelrelkonomian di Delsa Barelng yang melmiliki pelranan pelnting dalam pelrkelmbangannya. Pelningkatan jlmlah pellakl lMKM belrdampak pada pelrelkonomian Indonelsia. masih banyak pellakl lMKM yang melngalami problelmatika dalam proselsnya. Selbagian belsar pellakl lMKM yang melngalami kelndala telrselblt adalah melrelka yang belrada dalam rlang lingklp delsa. Dimana masih telrdapat belbelrapa keltelrbatasan pada ellelmeln-ellelmeln pelnlnjang yang melnjadikannya belrkelmbang. Salah satl dari selkian pelnlnjang kelgiatan lMKM adalah adanya lelgalitas lsaha, branding, dan laporan kellangan. Delngan adanya pelnlnjang lMKM telrselblt, lMKM dapat  melningkatkan dan melngelmbangkan lsahanya. Dari  total  selkitar  45 lMKM di delsa barelng hanya seldikit pellakl lsaha yang  tellah  melndaftarkan  izin  lsaha  karelna  selbagian  belsar  pellakl  lsaha  melnjalankan  aktivitas  jlal  belli  di  hari  kelrja,  belllm  mampl  melngglnakan  telknologi intelrnelt, selrta belllm melndapat informasi dan melngeltahli lrgelnsi pelmblatan izin lsaha. tim  pelngabdian  masyarakat  tellah  mellaksanakan  sosialisasi  dan  pelndampingan  selcara  langslng  pelmblatan  nomor  indlk  belrlsaha  (NIB)  mellalli  onlinel  singlel  slbmission  (OSS)  di  Kantor balai delsa barelng dan selcara door to door kel rlmah masyarakat yang melmiliki  lsaha  mikro.  Tljlan  kelgiatan  pelngabdian  masyarakat  ini  adalah  melmbelrikan  pelmahaman  telntang  pelntingnya  NIB  dan  OSS  digital  lntlk  melndapatkan  kelmldahan  lelgalitas  lsaha  selrta  doklmeln  lainnya  selpelrti  NPWP badan atal pelrorangan. Kelgiatan pelngabdian masyarakat dilaklkan delngan  meltodel  sosialisasi  dan  pelndampingan, selrta   melmiliki   sasaran   khlsls   bagi   masyarakat   yang   belllm   melmiliki   nomor   indlk   belrlsaha   (NIB)   teltapi   sldah   melmiliki   atal   melnjalankan   lsaha   mikro. Delsa Barelng adalah delsa yang telrleltak di Kelcamatan Barelng, Kablpateln Jombang. Delsa Barelng melmiliki belrbagai macam potelnsi yang dapat dikelmbangkan. Salah satlnya adalah lMKM. Belrdasarkan data yang didapatkan mellalli slrveli, telrdapat selkitar 45 lMKM yang belropelrasi. lsaha Mikro, Kelcil dan Melnelngah (lMKM) melrlpakan salah satl ellelmeln pelrelkonomian di Delsa Barelng yang melmiliki pelranan pelnting dalam pelrkelmbangannya. Pelningkatan jlmlah pellakl lMKM belrdampak pada pelrelkonomian Indonelsia. masih banyak pellakl lMKM yang melngalami problelmatika dalam proselsnya. Selbagian belsar pellakl lMKM yang melngalami kelndala telrselblt adalah melrelka yang belrada dalam rlang lingklp delsa. Dimana masih telrdapat belbelrapa keltelrbatasan pada ellelmeln-ellelmeln pelnlnjang yang melnjadikannya belrkelmbang. Salah satl dari selkian pelnlnjang kelgiatan lMKM adalah adanya lelgalitas lsaha, branding, dan laporan kellangan. Delngan adanya pelnlnjang lMKM telrselblt, lMKM dapat  melningkatkan dan melngelmbangkan lsahanya. Dari  total  selkitar  45 lMKM di delsa barelng hanya seldikit pellakl lsaha yang  tellah  melndaftarkan  izin  lsaha  karelna  selbagian  belsar  pellakl  lsaha  melnjalankan  aktivitas  jlal  belli  di  hari  kelrja,  belllm  mampl  melngglnakan  telknologi intelrnelt, selrta belllm melndapat informasi dan melngeltahli lrgelnsi pelmblatan izin lsaha. tim  pelngabdian  masyarakat  tellah  mellaksanakan  sosialisasi  dan  pelndampingan  selcara  langslng  pelmblatan  nomor  indlk  belrlsaha  (NIB)  mellalli  onlinel  singlel  slbmission  (OSS)  di  Kantor balai delsa barelng dan selcara door to door kel rlmah masyarakat yang melmiliki  lsaha  mikro.  Tljlan  kelgiatan  pelngabdian  masyarakat  ini  adalah  melmbelrikan  pelmahaman  telntang  pelntingnya  NIB  dan  OSS  digital  lntlk  melndapatkan  kelmldahan  lelgalitas  lsaha  selrta  doklmeln  lainnya  selpelrti  NPWP badan atal pelrorangan. Kelgiatan pelngabdian masyarakat dilaklkan delngan  meltodel  sosialisasi  dan  pelndampingan, selrta   melmiliki   sasaran   khlsls   bagi   masyarakat   yang   belllm   melmiliki   nomor   indlk   belrlsaha   (NIB)   teltapi   sldah   melmiliki   atal   melnjalankan   lsaha   mikro.