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The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digital marketing. One of the products that implements community marketing is Somethinc. This study aims to analyze the community marketing strategy in building brand loyalty for Somethinc on TikTok Shop. The research employs a descriptive qualitative approach. Data was collected through digital exploration and observation, supported by secondary data from official publications and literature relevant to the research topic. The findings indicate that Somethinc’s community marketing strategy on TikTok Shop has contributed to building brand loyalty. By leveraging interactive features such as live streaming, user-generated content (UGC), and collaborations with influencers, Somethinc has successfully created an engaged and active customer community. This success is reflected in the high number of followers, increased interactions, and sales data showing continuous positive growth. Community-based marketing strategies allow Somethinc to establish stronger emotional connections with consumers. Direct interactions with customers through TikTok not only enhance engagement but also encourage repeat purchases and recommendations from loyal customers. Additionally, Somethinc’s success is supported by the effective utilization of marketing trends, including the integration of marketing content with social commerce methods, enabling customers to engage in a more interactive and personalized shopping experience. This study suggests that Somethinc should continue product innovation to maintain business sustainability.

Beauty products have become a promising business, especially after the COVID-19 pandemic. Various brands have achieved high sales figures, one of which is Skintific products. This study aims to analyze the role of micro-influencers in increasing brand awareness of Skintific products. The study was conducted using a descriptive qualitative approach. Research data was obtained from literature reviews, digital observations, and official publications related to the topic. The results of the study indicate that micro-influencers play a significant role in increasing brand awareness for Skintific products. With a higher engagement rate compared to macro-influencers, micro-influencers are able to build closer and more authentic relationships with their audience, making their recommendations more trustworthy than conventional advertisements. Despite having a smaller number of followers, micro-influencers demonstrate greater effectiveness in creating engaging content such as product reviews, tutorials, and unboxing videos, which increase consumer interest and trust in the product. Research data shows that micro-influencers' engagement rate (5.07%) is higher than that of macro-influencers (3.25%), despite their more limited reach. The success of this marketing strategy is also supported by the use of social media platforms such as Instagram and TikTok, which enable the distribution of interactive visual content and expand brand awareness organically. With increased audience engagement, Skintific has not only succeeded in strengthening brand awareness but also in building product credibility, which ultimately contributes to increased consumer interest and purchasing decisions.

This study is a research in the field of Public Administration that aims to describe the conception of community empowerment in improving economic income through the development of local coffee products in Winduaji Village. The approach used is descriptive qualitative with a case study design. Research informants were selected using purposive sampling technique, with data sources including primary and secondary data. The focus of this research encompasses empowerment aspects that are oriented toward community needs, based on local potential, encouraging independence, environmentally oriented, and structurally based. The data analysis technique uses an interactive model. The research results show that the concept of community empowerment through local coffee development in Winduaji Village, Paguyangan District, Brebes Regency has been running quite well. This program has successfully increased community capacity in coffee processing and opened business opportunities through strengthening the identity of local coffee products with the branding "Kopi Kebon Winduaji". Nevertheless, there are still challenges such as limited technical knowledge in cultivation, lack of business capital, and suboptimal market access. Overall, this empowerment program has a positive impact on improving the community's economy, although it still requires continuous assistance to achieve more optimal results.

The characteristics and character of an entrepreneur play a significant role in the success of the business being run. Entrepreneurs often have traits such as courage, creativity, and intensity that allow them to experience various challenges in the business world. Not only that, the ability to take calculated risks and adapt to market changes is also a key aspect in their expedition as entrepreneurs. This trait not only influences business decisions but also contributes to their individual and professional growth. Entrepreneurial character is often indicated by an orientation towards achievement and great internal motivation. They tend to have a clear vision and are able to formulate long-term goals for their business. Not only that, the ability to build networks and establish good relationships with various parties, such as customers, partners, and employees, is also an important aspect of an entrepreneur's character. This helps them in generating new opportunities and maintaining business continuity. In the context of economic growth, a description of the characteristics and character of entrepreneurs is very important for encouraging innovation and business development. By identifying these traits, aspiring entrepreneurs can improve themselves and better prepare themselves to face the challenges that exist. In addition, support from areas such as learning and training can also help hone the personality and character needed to succeed in the world of entrepreneurship.

The contemporary beverage business in Indonesia is experiencing rapid growth, driven by lifestyle changes and the influence of social media. Competition in this industry is very tight, so collaboration is the key to survival. Chatime has successfully maintained its position as the most popular contemporary beverage brand through collaboration with the music group JKT-48. This study aims to analyze Chatime's marketing strategy through collaboration with JKT 48 in increasing sales and consumer appeal. This study was conducted using a descriptive qualitative approach. Research data were obtained from the results of observations and digital reviews as well as support from various secondary literature. The results of the study indicate that collaboration with JKT48 is a successful marketing strategy, especially during the Senbatsu Sousenkyo (SSK) event, which increases sales. Chatime's collaboration with JKT48 has proven effective in increasing sales through the launch of an attractive collaboration menu, the creation of exclusive merchandise, and holding events for joint promotions. This influencer marketing strategy has succeeded in utilizing the loyalty of JKT48 fans to encourage purchases of Chatime products. The author suggests that Chatime products need to continue to innovate in creating new flavor variants and unique products to maintain their appeal amidst fierce competition. And continue to conduct market research periodically, to find out the developing trends. And maximize the use of social media for promotion and interaction with consumers, especially JKT48 fans.

Ethics in the business world is an important factor that every business entity, including online stores, must possess. The application of business ethics can shape a positive image and increase public trust in a business. This study discusses the role of business ethics in improving the image of the online store Alvasix. Observational results indicate that the online store Alvasix has implemented principles of business ethics, such as providing clear and honest product information, maintaining transparency in transactions, and displaying professionalism through friendliness, social responsibility, and prompt service to customers. With the implementation of good ethics, the online store Alvasix has successfully built customer trust, which indirectly impacts the overall improvement of the business image.

The development of digital technology has driven fundamental changes in management accounting practices, which no longer serve merely as internal recording tools but have transformed into strategic support systems for business decision-making. This article aims to systematically examine the role of technology-based management accounting in supporting decisions at the strategic, operational, and tactical levels. This study employs a Systematic Literature Review (SLR) method on 20 relevant scientific articles published between 2021 and 2025. The findings indicate that the integration of technologies such as ERP, cloud accounting, artificial intelligence (AI), and big data can enhance the accuracy, speed, and efficiency of managerial decision-making. Additionally, it was found that the implementation of technology significantly impacts operational efficiency and a company's competitiveness. However, the success of implementing technology-based management accounting systems heavily depends on organizational readiness, human resource competencies, as well as supportive work structures and cultures. This article also identifies gaps in the literature, particularly in the context of SMEs, which present important opportunities for future research.

Watu Lanur Village is one of the villages in Lamba Leda District, East Manggarai Regency, NTT which belongs to the 3T area (underdeveloped, foremost and outermost), based on Perpres No. 63 of 2020. The village is experiencing low development, geographical location is in the hills, far from urban areas. The village community is still carrying out traditional traditions, one of which is Belis Custom, which causes people to often experience difficulties. PT Permodalan Nasional Madani provides special services for pre -prosperous women through the provision of capital called PNM Mekaar to start a business or who wants to develop a business. The purpose of this study is to determine the success of the capital program in empowering the family's economy in Watu Lanur Village. Data collection of this study from primary data and secondary data, with observation data collection techniques, interviews, and documentation. The method used by this research is descriptive with a qualitative approach. The focus of the problem of this research on families who experience economic difficulties due to traditional traditions. The results of this study indicate that PNM Mekaar is quite successful in providing capital to overcome the sustainability of the main business in the village, namely pigs. Pig -livestock becomes the backbone of the family economy according to tradition there. Every traditional event requires pigs to sacrifice. Obstacles to the capital program in this village, namely the absence of training held by PNM Mekaar caused members not to use capital according to the designation. There is a need for assistance and training to ensure that members can utilize capital productively, so as to improve economic welfare while maintaining tradition.

This study aims to explore the dynamics of the role of Human Resources Business Partners (HRBPs) in driving business strategy, with a focus on identifying challenges and supporting factors for their implementation in the Indonesian financial sector. The study employed a descriptive qualitative approach with a case study method. Data were collected through in-depth interviews with several HRBPs and line managers in financial sector companies, supported by observation and document analysis. The collected data were analyzed thematically. The results revealed three main challenges faced by HRBPs: (1) resistance to change within the HR function itself, (2) limited analytical and business competencies within HRBPs, and (3) a lack of understanding of the strategic role of HRBPs among line managers. Furthermore, the success of the HRBP role is strongly supported by three key factors: full support from top management, quality collaboration with line managers, and the use of information technology for efficiency and data analysis. This study provides practical guidance for companies, particularly in the financial sector, to optimize the strategic role of HRBPs through competency development programs, organizational culture change, and technology support. This research provides an in-depth empirical overview of the actual practices and complexities of implementing the HRBP model in the Indonesian context, a topic rarely explored.

This investigate points to look at the impact of the identity framework (identity framework) and family framework (family framework) on commerce progression. The populace in this investigate are SMEs in Batam. The test taken in this inquire about was 48 respondents utilizing the coincidental review strategy. The explanatory apparatus utilized is different direct relapse with the assistance of the SPSS 25 program. The comes about gotten in this inquire about appear that the personality system (identity framework) includes a positive and noteworthy impact on business progression.

The increasing international awareness of environmental issues has had a significant impact on business orientation in various sectors, including micro, small, and medium enterprises (MSMEs). In the fashion industry, MSMEs are not only required to create innovations in product design and quality, but are also directed to adopt environmentally friendly practices that support sustainability throughout their business processes, from production to marketing. This study aims to examine in depth how the integration of green business strategies and sustainable marketing contributes to increasing the competitive advantage of fashion MSMEs in Banyumas Regency, Indonesia. This study uses a quantitative approach with a survey method involving 100 fashion MSME respondents selected based on relevant criteria. Data processing was carried out through multiple linear regression analysis accompanied by classical assumption tests with the help of SPSS software, so that the research results have a strong empirical basis. The research findings indicate a positive and significant influence, both partially and simultaneously, between the implementation of green business strategies and sustainable marketing on achieving competitive advantage. The coefficient of determination (R²) value of 0.52 indicates that the two independent variables are able to explain more than half of the variation in competitive advantage possessed by MSMEs. The implications of these results confirm that the success of MSMEs no longer depends solely on product innovation, but also on the ability to integrate sustainability aspects into internal practices and external strategies. This research enriches the literature on sustainable management, particularly in the context of MSMEs in non-urban areas, while also providing practical input for the formulation of business assistance policies that are adaptive to market dynamics and increasingly complex environmental challenges. This research provides theoretical contributions to the literature on sustainable management in the context of MSMEs in non-urban areas, as well as practical implications for the development of business assistance policies that are more adaptive to environmental challenges.

Culinary innovation is one of the key elements in the development of the food industry in Indonesia. One form of innovation that has emerged is the fusion of Western and Nusantara cuisine, which not only offers a new taste experience but also creates a unique culinary identity. This study focuses on Jurnal Risa Coffee, a café that innovates by combining Western and Nusantara dishes, to explore its impact on consumers' culinary experiences in Jakarta. This research employs a qualitative approach, utilizing interviews and observations as data collection techniques. The results indicate that the innovation implemented by Jurnal Risa Coffee has successfully attracted consumer attention through its menu that blends two culinary cultures, as well as leveraging social media technology to enhance its appeal. This study contributes to the understanding of how culinary innovation can affect customer satisfaction and the competitiveness of culinary businesses in large cities.

In the modern era marked by rapid technological developments, enterprise systems play a crucial role in improving business efficiency and competitiveness. This study analyzes the role of enterprise systems in supporting business strategies, increasing productivity, and optimizing the management of company resources. The research method used is a qualitative approach with literature studies and case study analysis from various companies that have implemented enterprise systems. The results of the study indicate that the implementation of enterprise systems, such as Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM), can provide significant benefits in decision making, business process automation, and increased coordination between departments. However, challenges such as implementation costs, system complexity, and the need for employee training are also factors that must be considered in the adoption of this technology. Therefore, the right implementation strategy and adjustment to business needs are key factors in the success of enterprise systems in supporting business development in the modern era.

Guest comfort is a key indicator of hotel service quality, strongly influenced by the professionalism of Room Attendants and the cleanliness of guest rooms. This study aims to analyze the role of Room Attendant professionalism in maintaining room cleanliness standards at Hotel Grand Mercure Solo Baru. Using a qualitative approach, in-depth interviews with three housekeeping staff members were conducted. The findings show that Room Attendant professionalism contributes directly to room cleanliness and positively impacts guest comfort. Professional attitude, discipline, and responsibility are crucial in ensuring room quality. Additionally, the study highlights the importance of attention to detail, commitment to cleanliness standards, and proactive approaches to maintaining guest rooms. The research also found that regular training and management support are vital for improving Room Attendant professionalism. Encouraging staff to take ownership and motivating them to uphold cleanliness standards is essential. Effective communication between staff and management helps identify and address challenges in room cleanliness practices. The study emphasizes that a motivated and well-trained team contributes significantly to guest satisfaction and loyalty, which in turn supports the hotel's reputation and encourages repeat business. The study suggests that investing in the professional development of Room Attendants is crucial for long-term success in the hospitality industry. It also recommends ongoing performance evaluations, regular feedback, and motivational initiatives to continuously improve service quality. These measures are essential for enhancing guest satisfaction, improving employee morale, and maintaining a competitive edge in the hospitality sector, ultimately contributing to sustainable growth, success, and better overall guest experiences for the hotel.

The goal of this community service program is to increase the economic resilience of the Gunung Hejo Village community through the development of oyster mushroom cultivation, utilizing local potential sustainably. This activity is designed to reduce the community's dependence on traditional agriculture, which is vulnerable to market price fluctuations, climate uncertainty, and limited business diversification. Oyster mushroom cultivation was chosen as an alternative due to its broad market prospects, relatively simple production process, and the ability to produce high yields quickly.The method used in this program is participatory, educational, and applicable, with students and the community actively involved in every stage of the activity, from planning and outreach, technical training, to hands-on practice in making mushroom bags and maintaining oyster mushrooms. Intensive mentoring is provided to ensure the community not only understands the theory but also develops practical skills that can be applied independently. The results of this activity indicate that the community has successfully improved their understanding and technical skills related to oyster mushroom cultivation, including raw material selection, planting medium preparation, maintenance, and simple marketing strategies. Each baglog produced provides a sufficient yield for both household consumption and sale as a supplementary commodity, thus directly impacting local economic income. The implications of this program lie not only in the economic aspect but also in the development of an environmentally friendly and sustainable agricultural business model that can be replicated in other villages with similar potential. Furthermore, this activity strengthens collaboration between academics and the community as a crucial foundation for building business independence and sustainability. Thus, this community service program makes a tangible contribution to rural economic empowerment based on local potential.

This technical guidance (bimtek) activity was held with the primary objective of improving the digital capacity of Micro, Small, and Medium Enterprises (MSMEs) members of the Papua Gallery in Sorong City. The approach used was quite unique because it combined information technology, specifically the e-commerce platform Odoo, with a sociological perspective of religion. This approach places the values of faith, community ethics, and local culture as the main foundation in the digital transformation process being carried out. This activity was carried out by a team of lecturers from Victory University Sorong from the Information Systems and Sociology of Religion Study Program, and involved students as part of community service. The implementation process included several stages: an assessment of MSMEs' digital needs, technical training on using Odoo, direct assistance in implementing the dare store, evaluation of results, and ongoing follow-up. The results of the activity showed a significant increase in digital literacy among MSMEs, success in creating and managing online stores independently, and a growing awareness that business digitization is not only an economic necessity, but also part of spiritual and social responsibility. In addition, this activity also helped strengthen the branding and presence of local Papuan culture through digital media. This faith- and cultural-based training model has proven effective and relevant for replication in other MSME communities in different regions, especially those with strong local cultural and religious potential.

In an era of increasingly intense business competition, the ability of Micro, Small, and Medium Enterprises (MSMEs) to maintain and expand their market presence has become crucial. One of the key factors in ensuring business sustainability is the application of business ethics. Business ethics play a significant role in shaping a company's reputation and long-term success. However, ethical challenges in conducting business through social media remain an issue, such as the mismatch between the promoted product and the actual product. This study highlights the importance of applying ethical business principles, such as honesty and transparency, in MSME promotional activities on Facebook to foster consumer trust and ensure business continuity. The research was conducted on two MSMEs in Maumere Hanara Shop and Cicy Lyudia Rahmatun Shop which utilize Facebook as a platform for communication and marketing. The findings reveal that the ethical use of Computer-Mediated Communication (CMC) technology can serve as an effective strategy for strengthening business relationships and building a positive brand image in the eyes of consumers.

In order to improve the development of Islamic businesses, business actors are advised to improve their understanding of sharia principles, develop innovative products that meet market needs, and implement ethical marketing strategies. The government needs to take supportive policies, such as issuing regulations that facilitate the development of Islamic businesses, providing education and training programs for business actors, and facilitating access to financing through financial institutions that offer Islamic products. For future research, it is recommended to conduct case studies on successful sharia business actors, analyze the impact of government policies on the growth of this industry, and conduct comparisons with other countries that have more advanced sharia industries to gain insights and best practices that can be applied.

In an era of increasingly tight business competition every year, employee performance is a determining factor in the success of the TAM Syariah Cooperative as a company engaged in savings and loan services, this cooperative offers various models of savings and loan agreements according to customer needs. To improve employee performance, good human resources are needed. This study aims to analyze two important aspects of the performance of TAM Syariah Cooperative employees, namely the influence of work discipline and leadership on employee performance. The method used in this study is a quantitative method, with an analysis tool using SMART PLS. The population of this study consisted of 46 employees, and the entire population was also used as a research sample through a saturated sampling method. The findings of this study reveal that work discipline and leadership each have a positive and significant influence on employee performance, indicating that improvements in both factors can have a positive impact on productivity and work effectiveness in the company

Community-Based Tourism is an approach to tourism development that involves the active participation of local communities as the main actors in planning, managing, and utilizing tourism business results. This study aims to examine effective management strategies in managing community-based tourism to encourage local economic empowerment. The research method uses a descriptive qualitative study with a case study approach in Kubu Gadang Tourism Village, West Sumatra Province. Data were collected through observation, documentation, and interviews. The results of the study indicate that management strategies involving community capacity training, clear role divisions, and collaboration with external parties (government and private sector) are able to increase community income and strengthen the village economic structure. The implications of this study indicate that good management is the key to the success of community-based tourism in creating inclusive and sustainable economic development.