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This study aims to analyze the effect of digital marketing and the ease of use of the Shopee marketplace platform on the buying interest of digital business students. In an increasingly advanced digital era, digital marketing and the use of marketplace platforms have become important factors in influencing consumer behavior, including students. This research involved digital business student respondents who actively use the Shopee marketplace platform. The data collection method was carried out through an online survey using a structured questionnaire. Digital marketing variables and platform ease of use are measured using a Likert scale. The collected data were then analyzed using regression analysis techniques. The findings of this study indicate that digital marketing significantly and profitably influences the purchase intention of students studying digital business. Student buying interest can be increased using efficient digital marketing techniques including social media, online advertising and related content. In addition, research findings show that student buying interest is positively and significantly influenced by the ease of use of the Shopee marketplace platform. Students are more likely to be interested and interested in transacting through platforms that are easy to use, have intuitive navigation and easy payment procedures. In conclusion, digital marketing and the ease of use of the Shopee marketplace platform have had a major impact on the buying interest of students studying digital business. The results of this study provide a better understanding of the factors that influence student buying behavior in the context of digital business. These findings can serve as guidelines for companies or online sellers in designing effective marketing strategies and improving the user experience on the marketplace platform. Keywords: digital marketing, ease of use, purchase intention.   

Character education is a process in which religious, moral, and ethical values are implemented to students through science, with the help of parents and teachers, as well as the community where it is very urgent to shape and develop the character of students. Each child has expectations The good things from him exist on this earth, but that hope must continue to be honed and socialized properly so that the character of each child can be formed and developed optimally. In this era that is all digital, children can use media so easily digital. The digital era which does not have a positive impact, but also has a negative impact in the end makes it a separate task for educators, parents as well as adults in providing guidance as well as monitoring what children have done with the digital media they use, right up to the child's able to take advantage of his digital media as well as possible also receive positive benefits for himself and his life later.

Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from usual. Digital marketing is one of the marketing media to market businesses in the form of services, labor, and others that are now in great demand by the wider community. Therefore with digital marketing, it can make it easier for people to run their business with marketing and sales techniques that are different from before. Advances in technology, especially in the field of information create new concepts in the field of marketing. The Smille Bouquet (SME) Small and Medium Enterprise actor from Kedungdalem Village initially carried out offline marketing which was carried out by marketing sales during graduation events, as well as other events that could be visited to market the bouquet. However, entering this digital marketing era, Smille Bouquet (SME) Small and Medium Enterprise actors also take advantage by marketing through social media such as Instagram, Shopee and Whatsapp. Smille Bouquet (SME) Small and Medium Enterprise choose online marketing or take advantage of digital marketing because it can increase sales volume and develop the business so that it is better known by the wider community.

In the digital era, people are expected to master and use technology. This also applies to micro, small and medium enterprises. MSMEs must be able to make good bookkeeping both manually and digitally. Digital accounting can be managed with the Bukukas application on a smartphone. The advantage of this application is that it makes recording easy, economical, easy to increase capacity, quality and reporting expertise. Application-based financing so that MSME players can use the BukuKas application independently. This mission was carried out in Kedungdalem Village MSMEs by presenting around 20 people from various types of MSMEs such as flower sales, chips and snacks businesses. The obstacles that are often faced by MSMEs are that there is no record of bookkeeping and financial transactions and some are still recording manually as well. In addition, there are still difficulties in determining profits and inventory levels. Therefore, providing training on how to use the BukuKas application can help them record financial transactions and market their products.

In the increasingly advanced digital era, gadgets can have a positive impact on students. However, the use of gadgets can also have a negative impact on their understanding and poor practice, therefore PAK teachers need to play a role in overcoming the irresponsible use of gadgets. PAK teachers have a key role in teaching responsible gadget use. They should have a role to play in building awareness of the negative effects of using gadgets; and encourage critical discussion and moral reflection related to gadget use. In addition, Christian religious education teachers strengthen moral education and Christian religious values in learning. They provide creative alternatives that don't rely on gadgets, so students can experience experiences that support their moral development. Collaboration with parents and the church community is also an important part of ensuring messages that are consistent and in line with Christian religious values. By implementing this strategy, PAK teachers can have a proactive role in shaping the moral development of students. With a deep understanding of the influence of gadgets and Christian religious values, students can develop moral attitudes and behaviors that are in accordance with the teachings of Christianity.

A rule of law is a country that upholds the rule of law as the main foundation in the administration of the state and government. In essence, a rule of law state also adheres to the meaning that every decision and action of the government must be based on law and mere will. It has been written clearly that the legal basis for the rule of law in Indonesia is contained in Article 1 Paragraph (3) of the 1945 Constitution which states that, "Indonesia is a country based on law". It is undeniable that in this Digital Age, Indonesia's challenges as a rule of law and its implementation are increasingly challenging. There are still many human rights violations, corruption and injustice in the justice system. To overcome these challenges, Indonesia has carried out many legal reforms. The purpose of this article is to find out how to analyze the challenges of the rule of law in enforcing constitutional law in the digital era. The type of research method used, using the method of literature study or literature review, by examining literature data that matches the theory within the scope of Constitutional Law. The results show that Indonesia as a rule of law country is still lacking in law enforcement and the justice system. In this digital era, technology has developed very rapidly, it also presents new challenges for constitutional law and of course also has an impact on the constitution. In conclusion, the existence of a rule of law remains important in this digital era in the implementation of constitutional law by adapting and developing an appropriate legal framework and strengthening the capacity of law enforcers to respond to these new emerging challenges.

Technological developments that are currently happening have an impact on church planting, thus with digitalization it makes fulfillment of all aspects of human life, otherwise it will be left behind, and this acceleration is also triggered by the covid-19 virus, while the core problem that will be put forward is what Church Planting Strategy, what is the Success of Church Planting for Christian Youth in the Industrial Revolution 4.0 Era, and seeing the Urgency of Church Planting for Christian Youth in the Industrial Revolution 4.0 Era. The purpose of writing this scientific paper is to put forward strategies and successes for Christian youth to carry out ministry in the era of the industrial revolution 4.0. The research method used is data collection qualitative method. The strategy and success of planting this church also includes the role of the Holy Spirit in every believer so that they continue to fulfill God's call. Therefore, we need Christian youth who open their hearts to serve God, especially in the era of the industrial revolution 4.0.

Society demands public sector organizations to be able to manage public services and provide them in an accountable, participative and transparent manner. SAKTI or Institutional Level Financial Application System is an application that is used as a means of work units in supporting the implementation of SPAN to carry out financial management which includes the planning stages to budget accountability. The purpose of this research is to observe how SAKTI works and to analyze the system, with the implications of whether it provides convenience in the performance of work units of government agencies. This type of research is descriptive qualitative and the method for collecting data used is direct observation with field research and library research, and the information will be filtered through descriptive analysis methods. The research results that have been achieved are that SAKTI is a new effectiveness. The advantage of using SAKTI is that it has an open platform, so it can be accessed anywhere and anytime, and provides efficient integration. Weaknesses in the use of SAKTI is the user's understanding in technical operations, so it requires sufficient training and another deficiency is the internal control of the organization. The conclusion of this research is that in the era of technology that pressures society for optimal and in-depth digital understanding. Suggestions by the author are to integrate a digital concept in the work system of the work unit, more understanding is needed so that it does not become an obstacle.

In this article we include material related to cyber counseling media which is useful for shaping the character or attitude of each student, in this case the development of information and communication technology has had a significant impact on various aspects of human life, including in the field of education . Students in today's digital era tend to be more accustomed to using technology and the internet in everyday life, so it is important to utilize this technology in education. Schools as educational institutions have an important role in shaping students' attitudes and personalities. One aspect that is important to note is the mental health of students. However, there are limitations to conventional counseling services provided by schools, such as limited time and counselors, and the difficulty of student access to counseling locations. Utilization of cyber counseling media can also shape students' modernization attitudes. Students will be accustomed to using technology in everyday life, including in obtaining counseling services. This can help students to improve digital literacy and technology skills which are important in today's digital era

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in justice, increase people's income and encourage Indonesia's economic growth. However, in Palangkaraya City, especially during the Covid-19 pandemic, the contribution of MSMEs to improving the economy and people's income has not been proportional to the number. Therefore, this study aims to identify the factors driving and inhibiting the adoption of e-commerce technology among MSMEs in Palangkaraya City. In this study, researchers cite relevant literature and research sources to reveal the factors supporting or hindering e-commerce adoption among MSMEs. Consumer Support, Organizational Support, Knowledge Support, Technical Barriers, Financial Barriers, Legal Barriers, and Regulatory Barriers. The findings of this study can provide insights and recommendations to stakeholders to increase the competitiveness and market access of MSMEs in the digital era.  

The aim of this digital marketing training activity is to increase participants' knowledge in terms of utilizing digital platforms, as well as provide alternative livelihood options for participants to increase their income. Therefore, the identity of the product itself is needed in the industrial era 4.0. This research method was carried out offline using two sessions, namely, an explanation regarding labeling and digital marketing and practicing how to make labels. Therefore, KKN students carry out a work program in the form of regular assistance to MSME business actors related to making labels to make attractive packaging. The training for labeling and digital marketing has gone according to the wishes and expectations of two parties, namely the owner of the Soybean Crackers "BERKAH" UMKM and also from the East Java UPN "Veteran" Community Service Students. It is hoped that the holding of this training can support and further develop MSMEs in the Bendo Village area, Kepanjen Kidul District, Blitar City.

In today’s modern era, the development of small and medium-sized enterprises (SMEs) must be able to innovate in order to attract the attention of consumers and maintain their efforts. Many UMKMs experienced a decline in sales and could not grow even bankrupt during the Covid-19 pandemic last year. These conditions make the UMKM perpetrators have to think to be able to survive for the sake of their efforts. The transition of offline shopping to online (digitalized) in modern times will make it easier for UMKM to expand marketing access. The role of digital technology has a significant impact on UMKM. Emerging technological paradigms leverage the potential of a stronger and more sustainable UMKM. Social media and e-commerce can be the sales container of UMKM offenders. The aim of the community empowerment program on UMKM in the Middle East is to provide support for digital marketing training as an effort to develop and expand the technology-based marketing network (digital). After doing this dedication, it is hoped that the UMKM perpetrators in the Middle Coral Coral will continue to synergize for the sustainability of UMKM and the development of the economy of the community.

The current digital era has an impact on e-commerce businesses. This also has an impact on the growth of logistics transportation companies to meet customer needs. Graha Trans experienced a positive impact from the booming e-commerce business. Quality assurance is needed to measure the success of a logistics transportation company and become a reference for improvement. The research method used is a literature study by collecting various related references related to the development of the quality of Graha Trans's logistics transportation. The results of the research are that Graha Trans carries out quality assurance by providing periodic checks on vehicles, providing training for employees to carry out standard operating procedures and creating services that make it easier for customers to track goods.

The problems faced by home businesses are quite diverse, ranging from operational management, employee performance, finance, to marketing, are tasks that must be completed by businesses. The challenge faced in this digitalization era is technological competition in terms of product marketing. The lack of utilization of existing digital marketing is one of the problems that exist for business actors who are doing competition. After Covid-19, consumers who are already familiar with the digital era are very used to the convenience of technological facilities that assist in every transaction activity that is carried out, such as when we are going to shop for clothes or food to choose the menu or model we want. want, we don't have to come to the seller's place, just look at the seller's social media, website, or e-commerce(Danny and Robin, n.d.). If business people can no longer follow the existing trends, then our products will lose competitiveness with other people's products that are easy to reach. In addition, it can have an impact on business development, business actors do not develop because income does not increase, the marketing area is not wide(Hidayati, Triajeng Pungkasanti, and Wakhidah 2020a). This becomes self-introspection in increasing mastery of digital marketing in this digitalization era. There are many kinds of marketing strategies, one of which is the use of quite a lot of digital marketing. This is an awareness for Mrs. Dina Marlina as the owner of the Basreng Teh Dina business that assistance is needed in using social media, be it Instagram, Facebook, or opening an e-commers account. in a store or app. other e-commers to become a product marketing tool. Departing from this, it is felt that assistance is needed regarding marketing strategies that focus on the use and utilization of digital marketing in the era of society 5.o so that the business owned is not inferior to other competitors.

The era of media convergence makes life easier with the adoption of knowledge through online media. In addition to obtaining various information, online media also has a significant contribution in changing the behavior of its users in responding to a phenomenon in everyday life. Especially women whose roles in this era of media convergence are increasingly complex. He not only acts as the head of the household, but sometimes his role is also as the head of the family to make a basic living or just as a breadwinner to support household life. In addition, responding to the phenomenon of domestic violence that is often found in the news, makes women try to also contribute to maintaining the integrity of their household by minimizing this phenomenon in their family. Various efforts have been made, one of which is to increase understanding of domestic violence itself. Through digital literacy, it is hoped that apart from having their own understanding of domestic violence, they can also share this information with their own environment and family. So you can anticipate it if it hasn't happened yet, and minimize it if it does happen without realizing it.The phenomenon of women in the category of always doing digital literacy in using online media is 66.93%. This is almost entirely dominated by women empowerment activists in RW XIII Pucang Gading Housing. Where besides having activities outside the home as an employee, educator, NGO member, businessman, doctor and so on, they are also very responsive to the importance of gender equality in running a household life. While the results of research to adopt knowledge and understanding of digital literacy regarding steps that can be anticipated to minimize the phenomenon of domestic violence obtained results of 61.66%. One of them is that women must also be economically independent and have positive activities in order to increase welfare for the family. Thus, respect arises from the partner to put more effort into efforts to achieve in activities to seek economic sufficiency for the needs of the family which is increasing from time to time. In this study, the final results showed that there was a positive relationship between online digital media literacy and the phenomenon of domestic violence by 58.12% of respondents who had high digital literacy in online media also had a household life that was quite harmonious, far from the various categories that caused the phenomenon of domestic violence.    

Digital transformation in Indonesia presents significant opportunities and challenges for the Islamic economy, particularly in digital-based entrepreneurship. This study aims to analyze the potential and barriers to implementing Islamic digital entrepreneurship and the role of technology in enhancing financial inclusion and business efficiency. The research employs a qualitative method with a literature review approach, examining relevant studies on the development of Islamic fintech, halal e-commerce, and blockchain technology. The findings show that Islamic digital entrepreneurship has the potential to expand global market access, improve transaction transparency, and strengthen adherence to Sharia principles. However, significant obstacles such as low financial digital literacy and the complexity of Sharia regulations still need to be overcome. Additionally, cross-sector collaboration and an increase in digital literacy within society are required in order to support the development of an inclusive and sustainable Islamic economy. The conclusion of this study emphasizes the importance of digital technology integration in Islamic entrepreneurship as a strategic step to strengthen the stability of the Islamic economy amid global changes.

In the current era of modernization, many things have begun to use technological developments, including the delivery and dissemination of information. This development is marked by changes in methods in various fields, leaving manual methods and replacing them with the use of modern technology. With the rapid advancement of information technology, it makes it easier for business people to develop creativity and market a product, including the digital invitation business. This type of digital invitation is gaining popularity not only because it is considered easier to distribute, low production costs, and a variety of designs. Digital invitations are visually more attractive because media such as photos, text, animation and audio can be added. This study aims to analyze several articles related to public interest in digital invitation business opportunities. The design used is literature review, articles are collected using search engines such as neti.com, google scholar, and Sciencedirect. With the criteria for articles published in 2019-2021. Based on the articles collected, the results of the analysis show that digital invitations have considerable business potential for business people and make it easier for users to convey information.

Digital marketing in the current era has become very important in marketing its products, no exception to tourism. Social Media allows everyone to create and spread their own content on various social networking platforms. But in the promotion of tourism, there needs to be a briefing on the strategy of using and preparing content, including social media ethics for managers and other stakeholders. Based on this, the PKM team conducted digital marketing introduction and training activities to be able to promote Pinus Buntu datu Forest Tourism and what potential it has and can be introduced to tourists. This training is aimed at tourism managers of Pinus Buntu datu Forest and the interest of the participants is quite high and they also feel the benefits of this digital marketing introduction training can be applied in digital marketing on social media. Further training is still needed on how to create messages in multimedia (photos and videos) that are attractive to potential tourists.

Perkembangan teknologi telah mencapai masa yang supercepat dan modern dalam setiap aspek dalam kehidupan manusia, salah satunya dalam bidang bisnis. Perkembangan teknologi pada saat ini telah mengambil banyak peran terhadap berubahnya perilaku manusia di era modern pada saat ini, salah satunya karena kehadiran sosial media sebagai tempat berbagi informasi dan tempat komunikasi yang menghubungkan seorang dengan orang lainnya. Media sosial pada saat ini menjadi sebuah tempat yang menjadi dunia kedua bagi masyarakat. Penggunaan media sosial yang masif dalam masyarakat menjadikan sebuah pasar tersendiri bagi seorang pelaku usaha untuk dapat melakukan pemasaran secara digital. Penelitian ini dilaksanakan dengan analisis dari penelitian-penelitian yang memiliki pembahasan atau pokok permasalahan yang sama yaitu tentang pemanfaatan media sosial sebagai sarana melakukan pemasaran digital. Implikasi penelitian ini masyarakat dapat memahami mengenai pemanfaatan media sosial sebagai salah satu sarana terbaik untuk melakukan pemasaran atas suatu usaha karena dapat menimbulkan dampak yang luas dan modal yang relatif lebih terjangkau bagi pelaku usaha.

This community service program aims to enhance the technological competencies of madrasah teachers in facing the challenges of the Industrial Revolution 5.0. The primary issue identified was the low level of technological skills among madrasah teachers, which can hinder the integration of technology into the learning process. To address this issue, a series of intensive training, continuous mentoring, and the formation of practitioner communities were implemented. The methods used included an initial survey to identify needs, intensive training followed by interactive workshops, and mentoring through reflective sessions and technical support. Active participation from teachers and community involvement in this process were key factors in the program's success. The results of this program showed a significant increase in teachers' technological skills, the formation of an active practitioner community, and positive social changes, including the emergence of local leaders among the teachers. The program also succeeded in creating new awareness regarding the importance of technology in education in the digital era. These findings support theories of technology-based learning and social change.