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In the digital era, the transformation of payment methods has become crucial to enhancing business efficiency and competitiveness, especially for street vendors in the Gelora Bung Karno (GBK) Senayan area. The implementation of the Quick Response Code Indonesian Standard (QRIS) among street vendors enables quick, safe, and simple digital transactions, supporting financial inclusion and reducing risks associated with cash handling. The QRIS awareness program conducted at GBK Senayan aimed to improve vendors' understanding of the benefits of digital payments, such as better financial management, reduced need for change, and increased security. This initiative included hands-on training, distribution of informative brochures, and direct practice to equip vendors with essential digital skills. As a result, 70% of vendors who participated in the program began using QRIS, and a positive shift in attitudes toward digital payment technology was observed. Primary challenges included limited technological understanding and unstable internet access; however, these can be addressed through ongoing technical support and assistance from technology service providers. With appropriate support, QRIS adoption among street vendors is expected to continue, enhancing competitiveness and ease for both vendors and consumers in the digital age.

Thomas Kuhn, a prominent philosopher of science, introduced the concept of scientific revolution through his famous theory. The linkage of science with marketing science opens the door to a deeper understanding of consumer behavior and market dynamics. The marketing phenomenon in Indonesia reflects a unique blend of tradition and modernity. This research uses the method of descriptive analysis method to analyze the data, where the data is reviewed and investigated in three stages; general, exploratory, and focused study. This research uses the descriptive analysis method to analyze the data (Sugiyono, 2014). Data were reviewed and investigated in three stages; general, exploratory, and study focus. In this study, the use of Thomas Kuhn's theory, as illustrated in "The Structure of Scientific Revolutions," provides a rich perspective on the paradigmatic evolution in marketing. Paradigms, as frameworks of shared understanding, play a central role in shaping scientific mindsets and marketing strategies.

Competence in carrying out tasks, which are needed by aligning knowledge and expertise by communicating with developments in business and digital technology. as well as Competency training that suits the needs of the company as well as outreach to employees and outreach and training. Tool selling and monitoring the digital base are already aware of and have been executed in the field both in terms of product education and sales of digital products, have been socialized and understand Telkomsel's CSP 2023-2027. The research method that will be used in this research is a qualitative research method with a descriptive approach. The design used in this study is a case study design. The results of the research are 1. HR Competence in the Era of Industri 4.0 and Digital 5.0 Transformation to Increase Employee Work Productivity at PT Telkomsel Se-Priangan Timur, competency or capacity in carrying out tasks, in this case what is needed by aligning knowledge and expertise by communicating with technological developments business and digital. 2. Obstacles in HR Competence in the Era of Industri 4.0 and Digital 5.0 Transformation to Increase Employee Work Productivity At PT Telkomsel Se-Priangan Timur, not all Telkomsel employees already know Digital Culture in their daily work and mastery of existing Technology by the Network Department in New Mastery 5G Technology Network employees, HR who have high creativity are needed in the era of volatility, uncertainty, complexity, ambiguity (VUCA) to make Innovations that support Digital Business.3. Efforts in HR Competence in the Industri 4.0 and Digital 5.0 Transformation Era to Increase Employee Work Productivity at PT Telkomsel Se-Priangan Timur, Digital Culture training in daily work and mastery of existing Technology by the Network Department in Mastering New Technology 5G Network employees, trained HR those who have high creativity are needed in the era of volatility, uncertainty, complexity, ambiguity (VUCA) to make innovations that support Digital Business.

Penelitian ini memiliki tujuan dengan transformasi digital mampu meningkatkan keefektifan dalam pengelolaan permasalahan berkas tagihan kesehatan di PLN Unit Distribusi Induk Jawa Timur. Permasalahan yang terjadi berkas atau laporan yang hilang atau terselip. Oleh karena itu diperlukan penerapan kinerja pada berkas yang hilang atau terselip. Metode yang digunakan adalah pendampingan untuk melakukan monitoring. Implementasi pada penyelesaian permasalahan yang terjadi meliputi beberapa tahapan, yaitu analisa, proses, dan implementasi Proses pengelolaan berkas tagihan kesehatan yang terdiri dari pengecekkan, penginputan, dan pemrosesan yang dioptimalkan dengan Transformasi Digital dapat dideskripsikan memiliki nilai keefektifan yang tinggi. Proses yang terjadi memiliki nilai efisien dan efektif tinggi, karena hal tersebut mengurangi waktu pencarian. Penginputan berkas tagihan menjadikan sistem input mudah karena memiliki user interface yang mudah dipahami. Faktor yang mempengaruhi adalah berkas terselip, data tagihan tidak terdaftar, tidak akurat, data yang duplikat, penyimpanan berkas yang dapat dikatakan kurang terbaharui, dan sumber daya manusia (SDM) yang kurang teliti .

Transformasi digital tidak hanya sekedar perkembangan teknologi informasi namun juga mengenai bisnis, orang dan teknologi yang dipandu oleh strategi bisnis yang luas. Dalam suatu organisasi ataupun lingkungann masyarakat pasti memiliki permasalahan dalam hal memaksimalkan tranformasi digital yang dapat meningkatkan Sumber Daya Manusia yang ada pada masyarakat khususnya didesa Cibodas. Pemanfaatan media social diera tranformasi pada Desa Cibodas masih belum maksimal, maka dilakukan sebuah kegiatan pengabdian kepada masyarakat yang bertujuan untuk memberikan edukasi arahan dalam memanfaatkan media social di era Transformasi digital saat ini. Dengan memanfaat teknologi informasi seperti media social ini dapat membantu dalam menyalurkan kembali informasi dan mencegah perilaku menyimpang yang didapat dari pengabdian kepada masyarakat (PKM) ini. Maka dengan diadakannya kegiatan pengabdian kepada masyarakat ini dapat membantu masyarakat desa Cibodas untuk dapat meningkatkan produktivitas efisiensi dalam penggunaan media social kedepannya. Sehingga dapat membantu memaksimlakan kegiatan di Desa Cibodas Kecamatan Cikajang dengan efekti dan efisien.

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in justice, increase people's income and encourage Indonesia's economic growth. However, in Palangkaraya City, especially during the Covid-19 pandemic, the contribution of MSMEs to improving the economy and people's income has not been proportional to the number. Therefore, this study aims to identify the factors driving and inhibiting the adoption of e-commerce technology among MSMEs in Palangkaraya City. In this study, researchers cite relevant literature and research sources to reveal the factors supporting or hindering e-commerce adoption among MSMEs. Consumer Support, Organizational Support, Knowledge Support, Technical Barriers, Financial Barriers, Legal Barriers, and Regulatory Barriers. The findings of this study can provide insights and recommendations to stakeholders to increase the competitiveness and market access of MSMEs in the digital era.  

This research aimed to analyze the application of digital transformation on international company Starbucks, which is a popular and huge scale coffee company which have more than 20,000 amount of outlets worldwide, towards its competitiveness advantages. The research method used was qualitative research, by gathering data sample from previous researches, articles, journals, and other similar publications in order to justify and to strengthen researcher’s arguments on this topic, especially in context of digital transformation applied by Starbucks to reach their business success. The gathered data be analyzed by qualitative analysis, with the findings resulted that the digital transformations of Starbucks, in which by working toge rease company competitiveness in international market.Digital ther with Postmates, to proceed a delivery app which is integrated with those company due to enable the customers to perform online orders of products in such an easy and practical way are able to inc  

Ragam penelitian berbasis keilmuan pengolahan citra digital, telah emnjadi bagian penting dalam era internet, atau lebih dikenal dengan Internet of Things. Terlebih dalam perkembangan transformasi informasi dan data yang tren dengan istilah Big Data. Sumber data dalam pengolahan citra berupa data gambar, yang telah diubah dalam mode matriks. Penelitian pada kesempatan ini mengangkat tematik gambar obyek 2 dimensi, yang memenuhi kriteria kotak, segitiga dan lingkaran. Pengamatan lanjutan ini dilakukan untuk melakukan integrasi dari 3 buah metode, guna mengklasifikasikan ketiga bidang geometri 2 dimensi tersebut. Adapun metodenya adalah gabungan antara Circularity-Centerplot-Boundary, yang masing-masing berfungsi pada pendeteksian bentuk obyek, warna obyek dan jumlah obyek, pada sebuah gambr individu dan kombinasinya. Sistem yang diupayakan telah berhasil melakukan klasifikasi dengan tingkat kesesuaian hingga mendekati 100% untuk segenap data uji yang akuisisi datanya menggunakan kamera web.