Paradigma Thomas Khun Transformasi Pemasaran Tradisional Versus Pemasaran Digital

Nora Anisa Br Sinulingga ; Binsar Sihombing ; Yoel Putra Pratama Sitepu
Journal Economic Excellence Ibnu Sina 📅 2023 Vol 1, No 3 🔗 DOI: 10.59841/excellence.v1i3.936
Abstract
Thomas Kuhn, a prominent philosopher of science, introduced the concept of scientific revolution through his famous theory. The linkage of science with marketing science opens the door to a deeper understanding of consumer behavior and market dynamics. The marketing phenomenon in Indonesia reflects a unique blend of tradition and modernity. This research uses the method of descriptive analysis method to analyze the data, where the data is reviewed and investigated in three stages; general, exploratory, and focused study. This research uses the descriptive analysis method to analyze the data (Sugiyono, 2014). Data were reviewed and investigated in three stages; general, exploratory, and study focus. In this study, the use of Thomas Kuhn's theory, as illustrated in "The Structure of Scientific Revolutions," provides a rich perspective on the paradigmatic evolution in marketing. Paradigms, as frameworks of shared understanding, play a central role in shaping scientific mindsets and marketing strategies.
Keywords
Thomas Khun Paradigm; marketing revolution; Traditional vs. Digital Marketing
How to Cite

Nora Anisa Br Sinulingga, et al. (2023). Paradigma Thomas Khun Transformasi Pemasaran Tradisional Versus Pemasaran Digital. Journal Economic Excellence Ibnu Sina, 1(3). https://doi.org/10.59841/excellence.v1i3.936

Nora Anisa Br Sinulingga; Binsar Sihombing; Yoel Putra Pratama Sitepu, "Paradigma Thomas Khun Transformasi Pemasaran Tradisional Versus Pemasaran Digital," Journal Economic Excellence Ibnu Sina, vol. 1, no. 3, 2023.

Nora Anisa Br Sinulingga; Binsar Sihombing; Yoel Putra Pratama Sitepu. "Paradigma Thomas Khun Transformasi Pemasaran Tradisional Versus Pemasaran Digital." Journal Economic Excellence Ibnu Sina, vol. 1, no. 3, 2023.

Nora Anisa Br Sinulingga; Binsar Sihombing; Yoel Putra Pratama Sitepu. "Paradigma Thomas Khun Transformasi Pemasaran Tradisional Versus Pemasaran Digital." Journal Economic Excellence Ibnu Sina 1, no. 3 (2023).

Nora Anisa Br Sinulingga, et al. (2023) 'Paradigma Thomas Khun Transformasi Pemasaran Tradisional Versus Pemasaran Digital', Journal Economic Excellence Ibnu Sina, 1(3). doi: 10.59841/excellence.v1i3.936.

Nora Anisa Br Sinulingga; Binsar Sihombing; Yoel Putra Pratama Sitepu. Paradigma Thomas Khun Transformasi Pemasaran Tradisional Versus Pemasaran Digital. Journal Economic Excellence Ibnu Sina. 2023;1(3).

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