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This seminar is an activity carried out to assist students and the wider community in developing theability of human resources to build creative businesses by utilising the Canva application. Increased digitalpromotion is key for Micro, Small and Medium Enterprises (MSMEs) to increase their visibility andcompetitiveness. This workshop aims to develop the capacity of human resources in Bengkalis Regency throughtraining using the Canva platform. Canva is an easy-to-use online graphic design tool, and this workshop isdesigned to provide an in-depth understanding of using Canva in the context of digital promotion. Participantswill be guided to understand the basic concepts of graphic design, digital promotion strategies, and theapplication of skills using Canva. During the training, participants will engage in hands-on practical sessions tocreate attractive and effective digital promotional materials for their MSMEs. Keywords: Workshop, Digital Promotion, Canva Training, MSMEs in Bengkalis.

The purpose of the article writing program and publication strategy for PPKn high school teachers in the city of Surabaya is to support Surabaya teachers who do not understand article writing. This program aims to increase knowledge and improve the quality of writing for PPKn teachers, as well as support the process of applying for promotion. This training uses methods, including lectures, discussions, and simulations. The subjects of the training were 29 PPKn high school teachers throughout the city of Surabaya. The purpose of this training is to motivate teachers to be more motivated in writing scientific articles and understanding how to publish. In addition, teachers will gain skills in writing articles and understanding the publishing process so as to improve their professionalism.

This research investigates the impact of English language acquisition on transportation literacy among transportation management students. Through qualitative analysis of interviews and document analysis, the study explores how proficiency in English influences students' comprehension of key transportation concepts. The findings reveal that English language proficiency significantly enhances students' understanding of complex transportation topics, such as logistics, safety regulations, and multimodal transportation systems. Integrating effective language learning strategies, such as real-world scenarios and interactive activities, into transportation management courses can bridge the gap between language proficiency and transportation literacy. Additionally, innovative assessment methods, such as performance-based assessments, offer a more comprehensive approach to evaluating students' language proficiency and its application in transportation contexts. The study recommends ongoing professional development for educators, collaboration with industry partners, and the promotion of multilingualism to enhance transportation literacy among students. By adopting these recommendations, educational institutions can ensure that transportation management students are equipped with the necessary language skills to succeed in an increasingly globalised and diverse transportation industry.

The purpose of this study is the obstacles to law enforcement against perpetrators of criminal acts of theft of cultural heritage objects in Kupang, East Nusa Tenggara. This research is an empirical juridical research that examines a legal event that occurs through a statute cause approach. Data collection is carried out with two events, namely interviews and document studies. The data obtained is then presented descriptively qualitative. The results showed that the obstacles experienced by the community and law enforcement officials are: the absence of reports to the police and coordination with other stakeholders; the caretaker's mistake in understanding evidence; stakeholders who observe cultural heritage have not functioned optimally; and there is no PPNS cultural heritage in NTT. Prevention efforts taken in the form of prevention include: organizing cultural heritage promotion and counseling campaigns; providing training or technical guidance to all cultural heritage caretakers in NTT; the government supports the presence of the Cultural Preservation Agency (BPK); and collaborating with stakeholders. Law enforcement against criminal acts of theft of cultural heritage objects is still not optimal. Therefore, suggestions for the results of this study are the socialization of cultural heritage protection and cultural heritage laws comprehensively.  All stakeholders must be more adaptive and responsive. BPK needs to cooperate with local governments and related institutions to draft a special regulation or law governing the establishment of a special agency for the supervision of cultural heritage sites. Make a government regulation regarding the establishment of a special cultural heritage police.     

The TikTok application is now loved by many people (Haryanto 2020). The TikTok application is now loved by many people. to increase promotion and public understanding of activities in Gajah Village, Kec. Simpang Empat District. Karo land. Carrying out community service (PkM), the team of community service students from HKBP Nommensen University, Medan, will provide exposure and training on the use of Tiktok social media as a means of promoting activities in Gajah Village, Kec. Simpang Empat District. Karo land. In Community Service, Gajah Village is categorized as one of the villages located under the foot of Mount Sinabung. The Gajah Village Office is led by Mr. Erguna Karo-karo as Village Head at the Gajah Village Office. The address of Gajah Village is Gajah Village, District. Simpang Empat, Regency. Tanah Karo in North Sumatra Province. It is hoped that there will be an increase in knowledge and management of TikTok social media so that people's welfare and economy will increase due to increasing demand for agricultural products. TikTok social media is a marketing effort using electronic/internet devices with various marketing tactics and digital media where we can communicate with potential consumers online.

The aim of the results of implementing the data analyst capstone project in increasing visitors to Resort Hotels is to analyze the factors causing the decline in the number of visitors to Resort Hotels. The implementation of the data analyst capstone project to increase visitors at the Resort Hotel includes: identifying the main reasons for the decline in visitors, lack of general attraction or effective promotions, fluctuations in visitors every quarter, and imbalance between various visitor segments. Based on the results of the analysis, recommendations are provided to increase the number of visitors, such as re-evaluating the attractiveness of tourist destinations, adapting facilities and services to visitor needs, collaborating with other local businesses or events, and implementing membership or reward programs. Research methods include understanding business and data, data collection, data cleaning, exploratory data analysis, data visualization and making recommendations based on analysis results. It is hoped that the results of this implementation can help Resort Hotel managers in developing strategies to increase the number of visitors.

Health is an optimal condition, both physical and spiritual, which enables a person to carry out all activities optimally without any obstacles. This situation can be realized by increasing health literacy. Health literacy is an individual's ability to understand health information and apply it in making appropriate health decisions. The aim of this health promotion is to provide information and knowledge to the public regarding health literacy so that the public can better understand the importance of having good health literacy in creating a healthy society. The method used is the lecture method using leaflet media. There were 11 participants in this activity, while the resource persons or presenters were PKPA students from Lambung Mangkurat University at the Guntung Manggis Health Center. Health promotion results obtained from the pretest and post-test results of 11 participating respondents showed an increase in understanding in all question items up to 100%. It is hoped that this increase in knowledge will influence people's behavior to further improve the health literacy of each individual.

This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.

This training on SWOT Evaluation for Cooperative Development is intended to increase the enthusiasm, knowledge, skills and capabilities of the Management, Head of Business Units and Chair of the Simprug Garden Cooperative in managing and developing cooperative businesses. The approach to implementing this activity includes material presentations, question and answer sessions, and group discussions (FGD) regarding business development strategies by applying SWOT analysis. Training material includes SWOT analysis, cooperative management, cooperative business management, cooperative management values, and business development strategies. A total of 20 training participants, consisting of the Management, Head of the Simprug Garden Cooperative Business Unit, and cadre members, participated in this activity. Evaluation is carried out through pre-test and post-test material as well as assessment of the results of Group Discussions related to "formulating cooperative business development strategies using SWOT analysis." The results of the training showed that 83 percent of participants reported a significant increase in their knowledge, while 17 percent felt a sufficient increase in knowledge, enthusiasm, skills and capabilities related to management and cooperative business development strategies. Participants responded positively to the material, especially on business development strategies through SWOT Analysis. The results of the group discussion show that the business development strategy involves: SO strategy (market renewal, business expansion); WO strategy (development and cadre formation, applying for KUR); ST strategy (participating in training, taking advantage of post-pandemic opportunities, seeking additional funding sources); and WT Strategy (promotional intensification). Participants showed enthusiasm in increasing their understanding of setting strategic priorities through group business development and proposed holding further training related to SWOT Analysis and other materials related to cooperative activities

This training on SWOT Evaluation for Cooperative Development is intended to increase the enthusiasm, knowledge, skills and capabilities of the Management, Head of Business Units and Chair of the Simprug Garden Cooperative in managing and developing cooperative businesses. The approach to implementing this activity includes material presentations, question and answer sessions, and group discussions (FGD) regarding business development strategies by applying SWOT analysis. Training material includes SWOT analysis, cooperative management, cooperative business management, cooperative management values, and business development strategies. A total of 20 training participants, consisting of the Management, Head of the Simprug Garden Cooperative Business Unit, and cadre members, participated in this activity. Evaluation is carried out through pre-test and post-test material as well as assessment of the results of Group Discussions related to "formulating cooperative business development strategies using SWOT analysis." The results of the training showed that 83 percent of participants reported a significant increase in their knowledge, while 17 percent felt a sufficient increase in knowledge, enthusiasm, skills and capabilities related to management and cooperative business development strategies. Participants responded positively to the material, especially on business development strategies through SWOT Analysis. The results of the group discussion show that the business development strategy involves: SO strategy (market renewal, business expansion); WO strategy (development and cadre formation, applying for KUR); ST strategy (participating in training, taking advantage of post-pandemic opportunities, seeking additional funding sources); and WT Strategy (promotional intensification). Participants showed enthusiasm in increasing their understanding of setting strategic priorities through group business development and proposed holding further training related to SWOT Analysis and other materials related to cooperative activities

This thesis discusses the strategies carried out by the Indonesian Hafiz team at RCTI in motivating children to memorize the Al-Quran through television programs. The aim of this research is to analyze the planning, production, execution, evaluation and rating of the Hafiz Indonesia program and its relationship with children's motivation in memorizing the Al-Quran. The research method used is qualitative research with a descriptive approach. Data was collected through interviews with informants involved in the production of the Hafiz Indonesia program. The research results show that planning for the Hafiz Indonesia program was carried out by identifying the target audience and setting clear goals. Program production involves camera setup, lighting, sound, and coordination of actors or program participants. Program execution is carried out through promotions in TV advertising slots, social media, and direct information via WhatsApp groups. Program evaluation and monitoring is carried out regularly to monitor the quality of the content, community response and the resulting social impact. Program ratings are an indicator of public interest in this program. The conclusion of this research is that the strategy carried out by the Hafiz Indonesia team in motivating children to memorize the Al-Quran through television programs has proven to be effective. Good planning, efficient production, proper execution, regular evaluation, and close supervision are important factors in achieving these goals. The Hafiz Indonesia program is able to create a positive impact in society by increasing interest and understanding of the Al-Quran and strengthening religious deepening

Analysis of digital marketing in increasing brand awareness has been carried out very often. However, there has not been much analysis that specifically carries out marketing content analysis to increase brand awareness. This research aims to conduct content marketing analysis to increase brand awareness of skincare products. The research was conducted using a qualitative descriptive approach. Research data comes from the results of reviews of official publications and data searches in various digital databases. The research results show that there are several main content marketing strategies carried out by brands by paying attention to several factors, namely collaborating with influencer marketing through creative marketing campaigns, providing attractive discounts and promotions on certain dates in the form of flash sales, and giveaways to get audience engagement which ultimately resulting in increased sales. This is related to design factors, current events, reading experience, time and also the tone of the content marketing strategy carried out by skintific. Apart from that, Skintific also provides platforms on various social media as a reference source of information and increases marketing sales in various marketplaces such as Shopee, TikTok and Lazada. In this research, general strategies are explained so that for further research it is recommended to be more specific, for example a strategy by utilizing influencer marketing to produce a deeper understanding and be easier to understand

Telemedicine is the provision of long-distance health services by health professionals using information and communication technology, including the exchange of information on diagnosis, treatment, disease and injury prevention, research and evaluation, and continuing education of health service providers for the benefit of improving individual and community health. Health Service Facilities, hereinafter referred to as Health Facilities, are tools and/or places used to provide promotive, preventive, curative and rehabilitative health service efforts carried out by the central government, regional government and/or the community. Health Facilities that provide consultations are health facilities that receive requests and provide Telemedicine consultation services. Health Facilities Requesting Consultation are Health Facilities that send requests for Telemedicine consultations (1). In the partner environment, not many people know about the term telemedicine and the majority have never used these facilities for their daily needs. Therefore, the author wants to hold outreach as part of a health promotion program regarding the introduction of telemedicine to parents of students at TK-Al Islam 5 Grobagan. The aim of this community service is to increase knowledge, provide education, and increase understanding among the community, especially parents of students at TK-Al Islam 5 regarding telemedicine in Indonesia. The output target to be achieved in this community service is the publication of journal articles.

The study discussed in this study is a library study that seeks to present descriptively with methods of qualitative and library research, i.e. library-based research, in the process of data collection, researchers conduct research and analyze library sources obtained from the theories of literary books. (library research). The result of the study of the library obtained there was a gap between the desired idealism and the reality in its implementation; 1) Islamic law idealism offers principles that are fair, fair, and based on Islamic moral values. However, in the reality of its implementation, there are challenges that result in the gap between such idealism and reality. Factors such as varied social, political, cultural, and interpretation of Islamic teachings affect the gap between idealism and the reality of the Islamic law. These factors can hinder the implementation that corresponds to the desired idealism. 3) The impact of the gap between idealism and the reality of Islamic law is visible in societies, where there is sometimes an inconsistency between public expectations of fair implementation and realities that do not meet those expectations. This can lead to dissatisfaction, injustice, and social tension. 4) To overcome this gap, efforts involving various parties are needed, including religious leaders, Islamic law scholars, legal practitioners, and the general public. In this regard, a deeper understanding of Islamic teachings, the strengthening of justice institutions, the involvement of society in the process of law-making, and the promotion of dialogue and understanding between groups can be effective measures. Building understanding and cooperation between religious leaders, Islamic law scholars, and legal practitioners with the general public is key in strengthening the implementation of Islamic Law in accordance with desired idealism. It is essential for the implementation of Islamic law to justice, sustainability, and well-being for society.

"Bina Sejahtera Bersama" is one of the Micro, Small, and Medium Enterprises (MSMEs) groups located in Banjarnegara Regency, facing challenges in the promotion sector, which consequently affects the development of these MSMEs. Typically, the group's promotions are still reliant on word of mouth and placing their products in local kiosks. This journal discusses the optimization of using the Google Maps application as a promotional medium for the participants of "Bina Sejahtera Bersama" MSME group in Banjarnegara Regency. The methods employed in this community service journal are educational and community assistance methods, accompanied by tests to measure the extent of understanding among the MSME participants. This approach is implemented through direct, comprehensive, and structured information delivery to the Micro, Small, and Medium Enterprises (MSMEs) participants of "Bina Sejahtera Bersama" (BSB) in Banjarnegara Regency regarding the utilization of Google Maps as a promotional medium. Based on pre-tests and post-tests results, there is a 47.5% increase in knowledge. Therefore, it can be concluded that the socialization, training, and assistance activities for using Google Maps as a promotional tool have been successful. These results illustrate the effectiveness of the planned activities, where participants have successfully improved their understanding of the application. This significant improvement indicates that the methods used in the socialization and assistance activities can have a positive impact, supporting participants in better understanding and optimizing the use of Google Maps in promoting their businesses.

This community service activity aims to provide understanding and knowledge for MSME players in using social media to help their businesses increase sales. This activity was carried out for one day and the method used was to start with a survey and continue with material presentation and discussion. The results of the activities carried out provide several strategies for utilizing social media such as Understanding the Market and Target Audience, Determining the Right Platform, Attractive Business Profile, Quality Content, Consistent Posting Schedule, Using Interactive Features, Special Promotions and Discounts, Collaborating with Influencers or Customers, Performance Analysis and Effective Customer Service. For further activities, mentoring activities need to be added to further assist the actors in implementing the strategies provided.

Non-Communicable Diseases (NCDs) such as hypertension, diabetes mellitus and heart disease are the main causes of morbidity and mortality in the elderly (elderly). The elderly need early detection and health promotion to reduce the risk of NCD complications and improve quality of life. This activity aims to increase awareness and understanding of elderly people in Barusari Village regarding the importance of early detection and control of NCDs, as well as providing health education through community-based health promotion. Implementation Method: Free Health Check: Carry out a health check to detect early signs of NCDs, such as measuring blood pressure, blood sugar levels, and checking cholesterol. Community-Based Health Promotion: Holding a health promotion campaign involving community leaders, elderly families, and health workers to create an environment that supports a healthy lifestyle for the elderly. Results: Increased public awareness about the importance of early detection and prevention of NCD complications. Elderly people who take part in health checks gain knowledge about their health conditions and are given referrals to health facilities if necessary. Conclusion: This activity was successful in increasing elderly participation in early detection and health promotion, as well as forming a community that is more concerned about controlling NCDs in the elderly group.

Kurnia Ciptamoda Gemilang is an Indonesian retail company that was founded in 1998 and currently houses several brands, namely, Charles & Keith, Pedro, Pomelo, and EA7 Emporio Armani in more than 80 stores throughout Indonesia. The purpose of this research is to determine the role of Sales Associates and sales marketing strategies in selling Charles & Keith Tunjungan Plaza Surabaya products. Sales Associates are placed in a position to analyze the operational running of retail activities, both related to Sales and Selling Products, as well as inventory and will also be given the opportunity to interact directly with customers as a Fashion Advisor to be able to provide product information, answer questions and provide suggestions to customers . This research uses a descriptive qualitative approach with in-depth interviews with Sales Associates at the Charles & Keith store Tunjungan Plaza and also personal observations during their internship as a Sales Associate for Charles & Keith Tunjungan Plaza Surabaya. The research results show that the role of the Sales Associate is very crucial in providing a positive customer experience, understanding customer needs, providing accurate product information and also increasing customer transaction value. Apart from that, effective sales marketing strategies are also implemented to increase the level of product sales by using social media, one of which is Value Added Service (Chat Shop), which is a medium for communication, promotion and also online sales via WhatsApp between Sales Associates and customers.

This research employs a qualitative method to analyze and evaluate the business network of Jeep Aquascape & Aquarium stores, with a specific focus on marketing and promotional strategies. The primary objective is to identify aspects of the business network where Jeep Aquarium can redevelop its marketing and promotion strategies to address revenue instability, despite the store generally experiencing profitability. The qualitative approach involves in-depth interviews with various stakeholders, including store owners, employees, and customers. Data analysis aims to uncover patterns of revenue instability, assess the success and shortcomings of current marketing strategies, and identify internal and external factors influencing revenue fluctuations. Findings reveal that, while the store generally sees profits, attention is required to address revenue instability. Strategic recommendations from qualitative analysis include the development of more proactive promotional strategies, notably leveraging social media to reach a broader target audience. A profound understanding of business resources contributing to revenue fluctuations is also disclosed, providing additional insights for sustainable improvements. Therefore, more proactive promotions, particularly through social media, are identified as a key element to enhance visibility and customer appeal, ultimately contributing to achieving better revenue stability.

An effective marketing strategy plays an important and diverse role in a company's operations. Understanding marketing strategies and their impact on business objectives is very important for companies. The research problem focused on ineffective marketing communication strategies that impacted property sales at Elite Pro Green Lake City. The purpose of this study is to explore the marketing communication strategies used by companies and their impact on property sales. This research adopts a constructivist paradigm and uses a qualitative approach with a descriptive research design. A case study method was used, with primary data collected from Creative Managers and Marketing Staff at Elite Pro Green Lake City. Secondary data from the literature and previous research provide additional support. The study was conducted at the company's location in Green Lake City, Tangerang. The study revealed that Green Lake City's Elite Pro has yet to fully optimize its marketing communication strategy. The company mainly focuses on the product, price, and promotional components of the marketing mix, neglecting other important elements. This resulted in a decrease in property sales. These findings point to the need for Elite Pro Green Lake City to improve its marketing communication strategy to increase property sales. The study underscores the importance of leveraging various online and offline promotional activities, developing strong relationships with develovers and banks, and maximizing social media platforms for marketing.