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This study explores the challenges of evangelism in the modern era, particularly in reaching groups that are apathetic towards the gospel. Using 1 Corinthians 9:19-27 as its foundation, which highlights the importance of flexibility in evangelistic approaches to reach speople from various backgrounds, this research applies the Apostle Paul’s concept of adaptability to contemporary evangelism among apathetic groups. Specifically, it examines how biblically-based adaptive strategies can be utilized by churches and individual Christians in their evangelistic mission. The primary aim of this study is to analyze the application of the principle of flexibility in 1 Corinthians 9:19-27 for apathetic groups and to assess how this principle can enhance the effectiveness of evangelism in today’s context. Through this research, it is hoped that new, more relevant approaches for ministry in a diverse society will be identified. This study employs a qualitative method, using biblical text analysis and systematic theological reflection. Findings indicate that applying the principle of flexibility in evangelism is not only effective in addressing apathy, but also allows evangelists to build more personal and empathetic relationships with those they seek to reach. In Paul’s sense, flexibility involves adapting without compromising gospel truth, offering a pertinent strategy for meeting the challenges of evangelizing to apathetic individuals.  

This study explores how social identity is constructed and represented in the promotion of traditional tuak drinking culture through the social media content of Atlas Medan, a modern lapo tuak café. Utilizing Social Identity Theory, this research investigates how cultural symbols and regional slang—particularly from Batak and Medan cultures—are employed to reinforce a local identity while appealing to a young demographic (ages 20–40). Using semiotic analysis on 50 selected Instagram posts, this study decodes how Atlas Medan merges traditional and modern elements to craft a compelling digital presence. The findings indicate that the strategic use of Batak songs, Medan slang, and community-oriented visuals fosters a sense of belonging among viewers, effectively branding the café as a hub of local cultural pride. This research contributes to a broader understanding of local identity-based branding and the role of digital media in preserving yet reinterpreting traditional cultural elements in urban settings.

This study analyzes Red Bull advertisements as a form of visual propaganda that effectively constructs a brand image associated with extreme sports, bravery, and extraordinary achievement. The background of this research lies in the phenomenon of the increasing prevalence of visual content in modern marketing strategies, which not only sell products but also embed ideologies and social identities. Red Bull was selected as the object of study due to its consistent use of visual elements rich in symbolic and connotative meaning. This research employs a qualitative approach using Roland Barthes' semiotic analysis method, along with theories of visual propaganda and social identity. The findings reveal that Red Bull communicates its message not merely through images and slogans, but also through the construction of deep connotative meanings. The slogan “Red Bull Gives You Wings” instills a sense of hope in surpassing one's limits, while the use of extreme sports figures as testimonials reinforces the product's image as a symbol of high performance. These advertisements create a modern myth in which Red Bull is associated with courage and freedom, transforming it from a mere energy drink into a lifestyle identity. In the context of social identity, consumers are not only purchasing a product but also affirming themselves as members of an adventurous, active, and daring community. Thus, Red Bull successfully builds brand loyalty through a strong and symbolic visual narrative. This research emphasizes that today’s advertisements are inseparable from ideological functions and the social constructions they visually shape.  

Training Institutions, Courses and Job Training are places that are very often used by the public to increase their expertise and skills. In winning the competition in the service sector related to customer satisfaction, the efforts that must be made by the institution are to improve the quality of serving customers which is a key factor in the success of an institution. This study aims to analyze the quality of administrative services on customer satisfaction at LPK/LKP. Zakiyah Muara Enim. The study was conducted by collecting data through documentation, interviews, observations and literature. The methodology used is a qualitative method that is descriptive and tends to use analysis. The process and meaning (subject perspective) are more emphasized in qualitative research. Based on the results of the analysis that has been carried out, it states that administrative services at LPK/LKP. Zakiyah has provided effective services, good communication and responsiveness, so that customers are satisfied with the service. This can have a good impact on the institution in terms of service quality, because the better the service provided, the better the image of the institution's name among the public. And for service providers, it is expected to continue to make improvements in service aspects to increase customer satisfaction and loyalty. In conclusion, the quality of administrative services plays a very important role and is the main factor in increasing customer satisfaction so that it can provide a sense of comfort for customers.

Along with the development of the era, the virtual world or the internet is also growing rapidly. In its development, there must be positive and negative things. The term cyberbullying is the use of technology to intimidate, intimidate, or victimize a person or group and this is one of the negative things from the development of the virtual world or the internet. This study uses a normative legal research method, which examines related issues from a human rights perspective and uses laws and regulations and doctrines as study materials for cases that will be classified as cybercrime/stalking or commonly referred to as cyber harassment. Cyberbullying has various forms and approaches. When viewed from a human rights perspective, cyberbullying is strictly prohibited from being carried out on fellow cyberspace users, which in human rights is regulated in Article 30 of Law No. 39 of 1999 concerning Human Rights which reads: "everyone has the right to a sense of comfort and peace and protection against the threat of fear to do or not do something". In this article it is clearly stated that everyone has the right to obtain a sense of comfort in their lives and peaceful conditions and protection from the threat of fear, which refers to cyberbullying which can share the threat of fear against one person and another.

The global environmental crisis demands a comprehensive approach, including from a religious perspective. Islam as a religion that is very holistic contains teachings about nature conservation which are unraveled in the Qur'an. However, the study of contemporary mufasir's views on environmental issues is still very limited, especially in the context of the thought of Prof. Dr. M. Quraish Shihab. This article also aims to examine how in the view of quraish shihab about the importance of environmental preservation in life. on the principles of environmental management reflected in his interpretation, as well as his contribution in providing solutions to problems in the current environment. In addition, this article will discuss a comparison of the approach of the interpretation of the Qur'an Shihab with other contemporary scholars, such as for example in the Tafsir of Al Azhar by Hamka. This study uses a qualitative method with a holistic thematic interpretation (maudhui) approach and a systematic approach to scientific interpretation. The results of the study show that Quraish Shihab views the environment as a mandate from Allah swt that we must maintain its sustainability with the principles of balance, sense of responsibility, and sustainability. His relevant thinking is to be used as the basis for Islamic environmental ethics that are applicable in the modern era. This finding also fills the literary gap in the study of contemporary interpretation by presenting ecological solutions based on the Qur'an.

This study aims to examine how the Grebeg Pancasila tradition plays a role in instilling nationalistic values and character building for the younger generation in Blitar City. Grebeg Pancasila, which is routinely held every year, is a form of respect for Pancasila as the foundation of the state, as well as an educational medium in introducing national values to young people. This study uses a qualitative approach with data collection methods through in-depth interviews, participatory observation, and documentation. The informants in this study consisted of officers in the Bung Karno Tomb area, cultural officials, and a number of young people who participated in the series of Grebeg Pancasila activities. The results of the study show that this tradition makes a great contribution to fostering a sense of love for the homeland, strengthening a sense of unity, and building the character of the younger generation, especially in terms of discipline, responsibility, and a spirit of cooperation. Through activities such as cultural parades, joint prayers, various competitions, and community service, young people are trained to understand and practice the values of Pancasila in everyday life. These findings are expected to be input for local governments, communities, and related parties in efforts to preserve Grebeg Pancasila and develop similar activities that are more creative in instilling national values in the nation's next generation.

Data security is a crucial aspect in the use of digital wallet applications, especially in Indonesia where its implementation is increasing. This study aims to explore user perceptions of the level of data security in the DANA e-wallet application through a qualitative approach. Data were obtained through in-depth interviews with a number of active users, then analyzed thematically to identify factors that influence their sense of security in using the application. The results of the study show that transparency, privacy policies, ease of use of security features, and the reputation of service providers are important elements in building user trust. This study is expected to contribute to the development of data security management strategies in e-wallet applications in order to increase consumer satisfaction and loyalty.

The study aims to analyze interpersonal communication in the film Photocopier, focusing on trauma, power relations, trust, and the process of truth revelation. The film reflects a social phenomenon of sexual violence and abuse of power in a university environment. And how the protagonist copes with conflict and social pressure through interpersonal communication. This research uses a qualitative phenomenological approach and content analysis. The findings show that interpersonal communication in the film potrays the individual struggle against power dynamics, the search of support, and the articulation of truth. This study is relevant as a reflection of communication dynamics within cultural and social insitituations. In addition, this study also reflects how a sense of safety, and trust are essential factors in the tourism industry, particualry in shaping the image of destinasions that are inclusive and welcoming to all individuals 

This community service activity aims to strengthen the role of administration in increasing community participation in community service activities in Nendali Village, East Sentani District, Jayapura Regency. So far, community activities in the village have been carried out informally without an orderly administration system, making it difficult to evaluate and sustain activities. Through a participatory approach, this activity invites residents to be directly involved in community service to clean the environment and participate in discussion sessions on the importance of simple recording in social activities. The results of the activity show an increase in community awareness of the importance of administration, marked by the use of attendance lists, meeting minutes, and activity documentation. In addition, this activity also encourages a more organized and transparent spirit of mutual cooperation. Analysis of community involvement shows that administration has a significant influence in forming a sense of responsibility and social accountability at the community level. The challenges faced include limited time for residents and understanding of administration, but can be overcome through a practical and educational approach. This activity has positive implications and can be replicated in other villages with similar conditions.

This community service activity aims to strengthen the role of administration in increasing community participation in community service activities in Nendali Village, East Sentani District, Jayapura Regency. So far, community activities in the village have been carried out informally without an orderly administration system, making it difficult to evaluate and sustain activities. Through a participatory approach, this activity invites residents to be directly involved in community service to clean the environment and participate in discussion sessions on the importance of simple recording in social activities. The results of the activity show an increase in community awareness of the importance of administration, marked by the use of attendance lists, meeting minutes, and activity documentation. In addition, this activity also encourages a more organized and transparent spirit of mutual cooperation. Analysis of community involvement shows that administration has a significant influence in forming a sense of responsibility and social accountability at the community level. The challenges faced include limited time for residents and understanding of administration, but can be overcome through a practical and educational approach. This activity has positive implications and can be replicated in other villages with similar conditions.

Social media marketing is a form of marketing using social media that utilizes target markets that participate as social media users. Currently, many MSMEs use social media marketing by using e-commerce as a liaison between sellers and buyers. Based on this, the purpose of this study is to describe social media marketing for MSMEs that use e-commerce and the advantages of social media in promoting products carried out by MSMEs. Using the Gunelius 2011 theory, namely Social Media Marketing which includes indicators of Content Creation, Content Sharing, Connecting, Community Building. The approach to this study is qualitative with descriptive methods. The data collection techniques used are interviews and observations. Overall, the results obtained in this study indicate that social media marketing provides easy access to using social media as a means of promoting a product, by making content as attractive as possible, it can provide more interest in consumers for products distributed through social media, in other words, the distribution of content also provides a sense of awareness to consumers for the products offered, coupled with the existence of e-commerce that can provide reviews and reviews of products purchased, providing support for MSMEs who use social media as a means of promotion. By making connections and building communities, it also provides WOM to MSME actors and there is an exchange of ideas between MSME actors and consumers.

In the digital era and amidst increasingly intense competition in the fashion industry, local brands are required to continuously innovate to remain relevant and appealing to consumers. RUCAS, as a local Indonesian streetwear brand, is known for its limited edition marketing strategy that successfully creates a sense of exclusivity and enhances product appeal. This study aims to analyze the influence of perceived value and product quality on consumers’ purchase intention toward RUCAS limited edition products, as well as to examine the role of brand trust as a mediating variable. This study takes a quantitative approach, utilizing the Structural Equation Modeling (SEM) technique. Data were collected through questionnaires distributed to 200 respondents who had purchased or were familiar with RUCAS products. The results indicate that perceived value and product quality significantly influence both brand trust and purchase intention. Furthermore, brand trust is proven to mediate the relationship between perceived value and product quality with consumer purchase intention. These findings emphasize the importance of maintaining high product quality and creating strong perceived value to build trust and increase consumer purchase intention, particularly in the context of exclusivity-based marketing strategies such as those implemented by RUCAS.

Youth is the driving force of all civilizations born in the culture of society. The state of maturity affects the mindset and behavior. Sensitivity is very high in sniffing out various problems of the surrounding reality. The effectiveness of this sense is what drives the sensitivity to make changes to overcome various conditions. Based on this phenomenon, researchers use Benedict Anderson's Imagined Communities as a tool for analysis. Anderson said that collective imagination or imagination will bring into a shared awareness. In addition, youth are the driving force, because they have the opportunity to change the conditions of their society. This study uses a qualitative method with an ethnographic approach. This is in line with the analysis that seeks to describe and explain the reality that exists within a scope of society.

Work loyalty is a fundamental pillar in human resource management that plays a critical role in sustaining organizational development and enhancing employee productivity. This study aims to explore and analyze the strategies implemented by PT. Bank BTPN Syariah MMS Rantau Rasau in maintaining employee loyalty, particularly among Community Officers who serve as the frontline representatives of the bank in delivering services directly to local communities. The research adopts a descriptive qualitative approach using in-depth interviews and documentation as data collection techniques. The findings reveal that work loyalty can be fostered through several strategies, including equitable and measurable reward systems, regular and relevant training, structured career development, and appropriate compensation and performance-based incentives. Additionally, leadership support and effective two way communication between management and employees play a crucial role in cultivating a sense of ownership and emotional attachment to the organization. These strategies significantly contribute to strengthening employee commitment, dedication, and the willingness to stay and grow with the company, ultimately leading to increased productivity in both quantitative target achievement and qualitative service delivery. This study offers practical implications for the development of human resource management policies in the Islamic banking sector and serves as a reference for other organizations facing similar challenges in maintaining employee loyalty and improving productivity. A comprehensive understanding of loyalty strategies enables organizations to build a sustainable and productive work environment.

Poverty is a multidimensional problem that is not only related to economic aspects, but also social, cultural, and political, which affects the welfare of poor families. The Family Hope Program (PKH) in Makassar City is designed as a conditional social assistance program that aims to improve the welfare of poor families through the provision of financial assistance and increased access to basic services. This study aims to explore the role of social companions in building trust, factors that affect the participation of poor families, and obstacles in the implementation of PKH. The method used was descriptive qualitative with subjects of 10 beneficiary families and 3 social companions, data was collected through semi-structured interviews and participatory observations, then analyzed thematically using an inductive approach. The results of the study show that social companions play a crucial role as communication mediators who build trust through an empathetic and familial approach, which strengthens the sense of belonging to the program. Family participation is influenced by social capital, local cultural norms, education levels, as well as bureaucratic constraints and access to services. Barriers such as social stigma, complicated bureaucracy, and limited companion training hinder the effectiveness of the program. Habermas's theory of communicative action and Durkheim's social solidarity support the finding that open dialogue and harmonious relationships between companions and families are key to successful social empowerment. It was concluded that strengthening the capacity of companions, simplifying bureaucracy, and increasing participatory dialogue spaces are needed to increase the effectiveness and sustainability of PKH in Makassar.

The #KaburAjaDulu phenomenon that emerged in early 2025 became a digital expression of Generation Z Indonesia towards various social, economic and political unrest in the country. This hashtag not only reflects the desire to migrate, but also symbolizes criticism of the national situation that is considered not to provide hope and space to develop for young people. This research uses a qualitative approach with the descriptive analysis, and utilizes constructivism theory in international relations and social identity theory to understand the dynamics of Generation Z's increasingly transnational identity. Through social media and diaspora support, Gen Z forms a global community that reinforces a collective narrative of seeking a future beyond national borders. Their identities are no longer confined to conventional nationalism, but are continuously negotiated through cross-border interactions and diasporic experiences. This research concludes that #KaburAjaDulu is not just a temporary trend, but a reflection of the transformation of youth identity in the era of globalization and digitalization. The findings highlight the importance of policies that are more inclusive and responsive to the needs of the younger generation so that they not only become global actors, but also still feel a sense of belonging and want to build the homeland.

In the past, toys were identified solely as instruments of entertainment for children. Adults were generally considered inappropriate to own or play with toys. Over time, toys have evolved into collectibles that have artistic, historical, and investment value for people of all ages. This study aims to analyze Pop Mart's marketing strategy in shaping impulsive buying behavior. The study was conducted using descriptive qualitative methods. The research data was obtained from digital searches and observations from various official sources and related official websites. The results of the study show that Pop Mart, as a leader in this industry, has successfully implemented marketing strategies that utilize collaborations with artists, the blind box concept, and the principle of scarcity to create a unique and attractive shopping experience for its consumers. Collaborations with artists play an important role in building brand identity and increasing product appeal. By offering limited editions of popular characters such as Molly, Labubu, and SkullPanda, Pop Mart has been able to attract collectors and art enthusiasts who have an emotional connection to these works. This has led to increased brand loyalty and purchase frequency. The blind box concept creates an element of surprise that triggers excitement when opening the packaging, thereby encouraging repeat purchases. Additionally, the scarcity marketing strategy, combined with the application of FOMO behavior, successfully creates a sense of urgency among consumers. Products with limited editions and purchase quantity restrictions create exclusivity, making consumers feel they must act quickly to obtain the product before it sells out.

Ciramahilir Village in Purwakarta Regency faces a serious problem due to the lack of street lighting, which negatively impacts the safety, comfort, and socio-economic activities of the community. This community service program aimed to improve the quality of life for residents by installing solar-powered street lights at strategic locations within the village. The approach used was Participatory Action Research (PAR), involving the community actively in every stage of the program—from problem identification and planning to implementation and evaluation. The results show that the street lighting intervention had a positive impact on residents' sense of security, increased night-time activities, and strengthened collective awareness to maintain public infrastructure. Additionally, technical training and assistance enhanced the community's capacity to sustain the installed systems. This activity also demonstrated that appropriate renewable energy technology can serve as an effective tool for promoting sustainable social change in rural areas.

 The main objective of this study is to analyze the perspective of generation z on the implementation of maano culture in the unity of the Piru customary law community. Generation Z is a generation that interacts with technological advances. As a digital generation, technological advances should lead them to be more familiar with local cultures such as maano culture, as a local culture, generation Z must really have knowledge and constructive views on maano culture by grounding this culture to be known to the public as a local culture of the Piru customary law community in particular and the Maluku customary community in general. This qualitative research was conducted using the side snowball technique on generation Z of the Piru customary law community through interview and documentation techniques. then analyzed descriptively qualitatively. The target achievement of this study resulted in. The existence of Maano culture that for generation z of the Piru customary law community states that for some generations they know maano culture through the process of cultural inheritance and for some new generations they know through formal education. Therefore, maano culture is rarely found in Piru society. The existence that has been increasingly lost is caused by several things, namely the absence of a cultural inheritance process, the emergence of an individualistic attitude. In fact, maano culture can foster a sense of togetherness, mutual help and cooperation The efforts to preserve Maano culture that Maano culture should be introduced from generation to generation so that this culture continues to be known and developed by the next generation. Generation Z provides some hope that Maano culture should be introduced more deeply to other Generation Z, and as a digital generation, Maano culture is introduced through social media so as to spur a sense of love for local culture.