The Influence of Perceived Value and Product Quality on Purchase Intention with Brand Trust as a Mediating Variable: A Study on Rucas Limited Edition Products

Multi Aldi Nugroho ; Heriyadi Heriyadi ; Daud Ilzar ; Juniwati Juniwati ; Pebrianti Wenny
International Journal of Entrepreneurship and Mana... 📅 2025 Vol 2, No 2 🔗 DOI: 10.61132/epaperbisnis.v2i2.357
Abstract
In the digital era and amidst increasingly intense competition in the fashion industry, local brands are required to continuously innovate to remain relevant and appealing to consumers. RUCAS, as a local Indonesian streetwear brand, is known for its limited edition marketing strategy that successfully creates a sense of exclusivity and enhances product appeal. This study aims to analyze the influence of perceived value and product quality on consumers’ purchase intention toward RUCAS limited edition products, as well as to examine the role of brand trust as a mediating variable. This study takes a quantitative approach, utilizing the Structural Equation Modeling (SEM) technique. Data were collected through questionnaires distributed to 200 respondents who had purchased or were familiar with RUCAS products. The results indicate that perceived value and product quality significantly influence both brand trust and purchase intention. Furthermore, brand trust is proven to mediate the relationship between perceived value and product quality with consumer purchase intention. These findings emphasize the importance of maintaining high product quality and creating strong perceived value to build trust and increase consumer purchase intention, particularly in the context of exclusivity-based marketing strategies such as those implemented by RUCAS.
Keywords
Brand Trust; Perceived Value; Product Quality; Purchase Intention; Rucas
How to Cite

Multi Aldi Nugroho, et al. (2025). The Influence of Perceived Value and Product Quality on Purchase Intention with Brand Trust as a Mediating Variable: A Study on Rucas Limited Edition Products. International Journal of Entrepreneurship and Management, 2(2). https://doi.org/10.61132/epaperbisnis.v2i2.357

Multi Aldi Nugroho; Heriyadi Heriyadi; Daud Ilzar; Juniwati Juniwati; Pebrianti Wenny, "The Influence of Perceived Value and Product Quality on Purchase Intention with Brand Trust as a Mediating Variable: A Study on Rucas Limited Edition Products," International Journal of Entrepreneurship and Management, vol. 2, no. 2, 2025.

Multi Aldi Nugroho; Heriyadi Heriyadi; Daud Ilzar; Juniwati Juniwati; Pebrianti Wenny. "The Influence of Perceived Value and Product Quality on Purchase Intention with Brand Trust as a Mediating Variable: A Study on Rucas Limited Edition Products." International Journal of Entrepreneurship and Management, vol. 2, no. 2, 2025.

Multi Aldi Nugroho; Heriyadi Heriyadi; Daud Ilzar; Juniwati Juniwati; Pebrianti Wenny. "The Influence of Perceived Value and Product Quality on Purchase Intention with Brand Trust as a Mediating Variable: A Study on Rucas Limited Edition Products." International Journal of Entrepreneurship and Management 2, no. 2 (2025).

Multi Aldi Nugroho, et al. (2025) 'The Influence of Perceived Value and Product Quality on Purchase Intention with Brand Trust as a Mediating Variable: A Study on Rucas Limited Edition Products', International Journal of Entrepreneurship and Management, 2(2). doi: 10.61132/epaperbisnis.v2i2.357.

Multi Aldi Nugroho; Heriyadi Heriyadi; Daud Ilzar; Juniwati Juniwati; Pebrianti Wenny. The Influence of Perceived Value and Product Quality on Purchase Intention with Brand Trust as a Mediating Variable: A Study on Rucas Limited Edition Products. International Journal of Entrepreneurship and Management. 2025;2(2).

Artikel Terkait

Bureaucratic Innovation and Public Service Delivery: Breaking Through Administrative Barriers in the Digital Era

Syafaruddin Syafaruddin; Andi Riska Andreani Syafaruddin; Nurasia Natsir

The Effects of Capability and Social Interaction on Job Performance, with Organizational Citizenship Behavior as a Moderasi a Study at the Islamic Hospital in Magelang City

Aditya Angger Wibowo

Islamic Monetary Instruments and Central Bank Policy: A Systematic Literature Review on Effectiveness, Transmission Channels, and Macroeconomic Outcomes

Muslim Marpaung; Irma Suryani Lubis

The Role of TikTok Shop Influencers through "Toxic" Content in Triggering Impulse Buying among Generation Z for Fast Fashion Product

Marlisye Aprilia Sarah Togas; Bambang Raditya Purnomo

The Influence of Assurer Type, Standard Assurance, and Level Assurance on the Extent of Assurance Statements in Sustainability Reports: A Conceptual Study

Ni Komang Ayu Devi; Putu Agus Ardiana

Situational Awareness and Patient Safety Culture: The Mediating Role of Effort–Reward Imbalance in Hospitals

Septa Reni; Tjipto Rini; Sandra Dewi
Tren Sitasi Jurnal