Publication Search

72,574 articles from 669 journals · 2,111 citations tracked

Showing 281-300 of 754

Analytics

Wanidha, Viena; Fitriatul Masruroh

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Parenting is one way to improve parent’s understanding of their children. This parenting activity is a form of community service conducted at SD Negeri 2 Bulurejo Purwoharjo District Banyuwangi Regency. This parenting activity aims to improve parent’s understanding of parenting so that a good synergy is created between parents and school as the place of studying. This program is implemented in three stage; preparation, implementation, and the result evaluation. Lecture and also question and answer methods are applied to facilitate the sending of the information and understanding their responses related to the material. The result of the activities indicates significant changes; the process of educating now takes place in a warmer and more supportive environment. Teacher is not only becomes an educator, but also as a nurturing figure who understand children’s emotional needs. The parents also become more active and empathetic involvement in supporting their children’s growth and development, creating a positive synergy between family and school environment.

Ihda Nuroini

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze the contribution of the Amil Zakat, Infak, and Sedekah Institution of Nahdlatul Ulama in the Special Region of Yogyakarta (LAZISNU DIY) in supporting the achievement of the Sustainable Development Goals (SDGs) through the optimization of Islamic social fund management. The main issue examined is how the strategies, program models, and implementation carried out by LAZISNU DIY can generate tangible impacts on community empowerment across various aspects of sustainable development. This research employs a descriptive qualitative approach with data collected through in-depth interviews, field observations, and institutional documentation. The findings reveal that LAZISNU DIY’s five core program pillars education, health, economy, environment, and humanitarian-da‘wah are systematically integrated with SDG targets. Concrete contributions are evident in poverty alleviation, improving access to and quality of education, providing inclusive health services, strengthening micro, small, and medium enterprises (MSME)-based economic empowerment, and promoting participatory environmental conservation. Several innovations, such as strengthening the Zakat, Infak, and Sedekah Management Network (JPZIS), fostering strategic collaboration with pesantren and local communities, and implementing digitalization in the donation system, have significantly enhanced the effectiveness and outreach of the programs. The study affirms that LAZISNU DIY is not merely a zakat distribution institution but also a social change agent that emphasizes Islamic values and local wisdom in advancing sustainable development. Thus, LAZISNU DIY’s role is increasingly relevant in supporting the global SDG agenda while simultaneously reinforcing community social resilience at the local level. Recommendations are provided to strengthen cross-sector collaboration and establish an SDGs indicator-based evaluation system to ensure program objectives.

Yosua Mordekhai Hutabarat; Isna Damayanti; Shyavara Aisyah; Fatiha Azka Ghassani; Indrawati Indrawati

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

This Community Service Program aims to strengthen the basic English language skills of children aged 5-12 in RW 03 Kalibaru, Cilincing, North Jakarta. Initial observations revealed low vocabulary mastery and a lack of confidence in communication among these children. With foreign language literacy rates for primary school-aged children in coastal North Jakarta at only 27.5%, non-formal educational intervention is crucial to support their school learning. As part of a university community service program (KKN), this initiative was carried out over three meetings with 30 children. The method used was Participatory Action Research (PAR), which emphasizes active collaboration between program facilitators and the community. The program's implementation included introducing basic materials such as the alphabet, numbers, colors, and vocabulary related to animals and family members, as well as practicing simple conversations like self-introductions and greetings. The learning methods applied were highly interactive, integrating educational games, songs, visualization, and role-playing. The evaluation, using pre-test and post-test instruments, showed a significant improvement in the participants' understanding. The average initial score increased sharply from 68.5 to 85.7, representing a 17.2-point or approximately 25% increase. This improvement proves the effectiveness of the interactive methods used in strengthening material mastery. Furthermore, the program successfully fostered an inclusive and enjoyable learning environment. A social change was observed in the form of increased self-confidence among the children when using English, a willingness to speak in front of their friends, and positive interactions among participants. Overall, this program not only succeeded in enhancing basic English skills but also fostered social transformation through increased confidence and positive interaction. Although challenges such as varying levels of understanding and limited learning media were encountered.

Kenny Chandra Kusuma; Rosna Elfrina Sitompul; Hasan Kamil; Rafli Mulkan Mustaqim; Indrawati Indrawati

Jurnal Pengabdian dan Pembangunan Lokal 2025 Lembaga Pengembangan Kinerja Dosen

The Children’s Reading and Learning Corner program is a community service activity implemented by Group 7 of the Community Service Program (KKN) from Universitas 17 Agustus 1945 Jakarta in Kalibaru Subdistrict, North Jakarta. This program was designed to address the challenge of low reading interest and the limited access to learning facilities among children in the local community. The main target of the activity was children aged 5–8 years, with the objective of increasing reading interest, strengthening basic cognitive skills, and fostering positive learning habits from an early age. The program was carried out through interactive learning methods with a thematic approach, combined with group discussions, question-and-answer sessions, shared reading, and simple practices that encouraged active participation. The learning materials covered Basic Mathematics, Indonesian Language, and General Knowledge, all adjusted to the children’s comprehension levels. In addition, a coloring competition was held to foster creativity, train fine motor skills, and create a fun and engaging learning atmosphere. Evaluation results indicated a significant improvement in children’s enthusiasm for learning, better understanding of the provided materials, and more active involvement during the sessions. The children also demonstrated increased self-confidence, particularly when asked to read aloud or answer questions in front of their peers. Furthermore, the provision of a bookshelf in the community hall became a strategic step to establish a sustainable reading space that could be used outside of program hours. Overall, the program successfully achieved its intended goals and is considered feasible to be expanded to other areas. Additional support in the form of a wider collection of books, more creative learning media, and consistent community involvement will be key factors in ensuring the sustainability and long-term impact of the program.

Dwi Jatmoko; Widiyatmoko Widiyatmoko; Muhammad Rizky Fadilah; Piyan Prasetiawan; Bekti Wulandari +1 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

This community service program aims to strengthen the competence of automotive workshop MSMEs in mastering microcontroller-based starter system technology, enabling them to adapt to the era of vehicle digitalization. The program was carried out through several stages: identification of training needs, delivery of basic theory on microcontrollers and starter systems, practical sessions in module assembly and programming, followed by mentoring and evaluation. The results of the evaluation showed an 85% increase in participants’ understanding of the digital starter system concept, an 80% improvement in module assembly and programming skills, and a 75% increase in readiness to apply innovative starter systems in workshop services. The novelty of this activity lies in the development of a more applicable digital starter system model tailored to the needs of small-scale workshops. The implementation emphasized a participatory, practice-based approach using learning by doing. Participants, mainly workshop owners and technicians, were guided step by step from component recognition, software operation with Arduino IDE, to the prototyping of functional microcontroller-based starter systems. To ensure sustainability, the program also provided training modules, video tutorials, and online mentoring, allowing participants to continue practicing independently after the training. Beyond improving technical competence, this activity also fostered an innovative mindset among participants, making them more confident to provide modern, technology-oriented services. In the long term, the program is expected to enhance the competitiveness of automotive MSMEs, strengthen customer trust, and build collaborative networks between higher education institutions and local workshops in supporting vocational education and digital transformation.

Hamdan Ridwan, Endan; Rohmatin, Alfa; Aditia Putra; Nizar Fauzi Rachman; Salsabila Fitrah Insani +1 more

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Waste remains one of the major environmental issues and a serious challenge in rural communities. The lack of discipline in waste disposal and limited knowledge of the impact of non-biodegradable waste have contributed to declining environmental quality and potential health problems. In Buniwangi Village, Pagelaran Subdistrict, Cianjur Regency, these conditions highlight the need for educational programs that provide practical understanding while fostering community awareness. This community service activity aimed to improve residents’ awareness of waste management through visual education media in the form of information boards displaying the decomposition time of various types of waste, ranging from organic to non-organic materials. The implementation method applied an asset-based community development (ABCD) approach, emphasizing active community participation. The program was carried out in three main stages: preparation, implementation, and evaluation. The preparation stage included location surveys, needs mapping, and obtaining permission from village authorities. The implementation stage involved designing attractive educational boards, installing them at strategic points in the village, and conducting socialization to explain the information provided. The evaluation stage was carried out through direct observation and short interviews to assess the program’s impact on community knowledge and behavior.The results indicated an improvement in residents’ understanding of the differences between biodegradable and non-biodegradable waste. Villagers began to show awareness of reducing single-use plastics and started applying the 3R principles (reduce, reuse, recycle) in daily life. Overall, this program had a positive impact by fostering greater environmental concern and became an initial step toward building a sustainable waste management culture in Buniwangi Village.

Rinaldi Bursan; Aida Sari; Tazkiyah Sakinah; Tiara Prisca Sabilla; M. Ramadhani Sanjaya

Jurnal Pelayanan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service activity was carried out with the primary objective of improving the financial literacy of Micro, Small, and Medium Enterprises (MSMEs) in Pesawaran Regency. Financial literacy is considered a fundamental aspect in maintaining business continuity, as it is directly related to the ability of business actors to manage income, record transactions regularly, develop short-term and long-term financial plans, and utilize digital technology as a supporting tool. Low financial literacy is often an obstacle to the development of MSMEs, so interventions in the form of structured training and mentoring are essential. The activity method includes several stages, namely a pre-test to measure initial conditions, interactive delivery of training materials, direct practice using digital financial applications, and a post-test to disseminate learning outcomes. The evaluation results showed a significant increase in all measured indicators. Basic financial literacy increased by 10.16 points, financial recording skills increased by 14.47 points, the ability to prepare financial plans increased by 12.43 points, while financial digitalization experienced the highest performance with an increase of 18.12 points. These findings confirm that financial literacy training programs not only improve conceptual knowledge but also develop the practical skills essential for MSMEs to face the challenges of the modern economic era. This increased understanding and skills are expected to make Pesawaran MSMEs more independent, adaptable to digital technology developments, and more competitive.

Basuki Basuki; Titi Rokhayati; Yuli Widiyono; Ari Fajar Isbakhi; Bening Zulfa

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This community service program is designed to enhance the competence of English teachers at SMP N 33 Purworejo in utilizing Artificial Intelligence (AI)-based learning media, particularly deep learning technology. In the digital era, many teachers still face limitations in integrating intelligent technology into classroom activities, which affects the effectiveness of learning. The program was carried out in four stages: the provision of basic materials on AI and deep learning, technical training on the use of AI applications, practical development of learning media, and mentoring combined with evaluation. The results of this activity show an increase in teachers’ understanding and skills in operating AI tools, with each participant producing at least one AI-based learning media product. Through workshops, teachers learned to use applications such as chatbots, speech-to-text, text-to-speech, and AI-assisted language tools to enrich students’ learning experiences. In addition, teachers were guided to design contextual media tailored to curriculum goals and student needs. Mentoring ensured that the products created were tested, improved, and ready to be applied in the classroom. The novelty of this activity lies in its focus on practical implementation of deep learning in junior high school English teaching, positioning teachers not only as users but also as creators of innovative media. Beyond technical competence, this program fosters collaboration among teachers to sustain innovation. In the long term, the outcomes are expected to improve students’ engagement, motivation, and communication skills, and contribute to the establishment of a digital learning ecosystem that supports interactive, effective, and future-oriented education.

Basuki Basuki; Titi Rokhayati; Yuli Widiyono; Ari Fajar Isbakhi; Bening Zulfa

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This community service program is designed to enhance the competence of English teachers at SMP N 33 Purworejo in utilizing Artificial Intelligence (AI)-based learning media, particularly deep learning technology. In the digital era, many teachers still face limitations in integrating intelligent technology into classroom activities, which affects the effectiveness of learning. The program was carried out in four stages: the provision of basic materials on AI and deep learning, technical training on the use of AI applications, practical development of learning media, and mentoring combined with evaluation. The results of this activity show an increase in teachers’ understanding and skills in operating AI tools, with each participant producing at least one AI-based learning media product. Through workshops, teachers learned to use applications such as chatbots, speech-to-text, text-to-speech, and AI-assisted language tools to enrich students’ learning experiences. In addition, teachers were guided to design contextual media tailored to curriculum goals and student needs. Mentoring ensured that the products created were tested, improved, and ready to be applied in the classroom. The novelty of this activity lies in its focus on practical implementation of deep learning in junior high school English teaching, positioning teachers not only as users but also as creators of innovative media. Beyond technical competence, this program fosters collaboration among teachers to sustain innovation. In the long term, the outcomes are expected to improve students’ engagement, motivation, and communication skills, and contribute to the establishment of a digital learning ecosystem that supports interactive, effective, and future-oriented education.

Sri Wahyuningsih; Yulianawati Yulianawati; Wahyumi Ekawanti

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Cahaya Amal Soleh Foundation is a social institution that focuses on community service through various institutional programs engaged in social, education, and community empowerment. However, a number of operational staff who do not have a financial background have difficulty in understanding and managing financial reports effectively. This study aims to assist staff through the On-the-Job Learning and Development Program (OLDP) themed Finance for Non-Finance with the SIAPIK (Islamic Boarding School and Social Charity Accounting Information System) application approach. The method used is a qualitative approach with a participatory model, involving direct training, transaction recording simulations, and evaluation of participant understanding. The results of the assistance showed a significant increase in staff understanding of basic accounting principles, transaction recording, and SIAPIK-based financial reporting. These findings indicate that a practical approach through an application based on the foundation's needs can improve the financial capacity of non-accounting staff. The implications of this activity reinforce the importance of digitizing the financial system of social organizations and the need for ongoing training for human resources so that accountable and transparent financial governance can be realized sustainably. In addition, the results of this program highlight that the integration of technology and participatory training can overcome barriers in financial literacy among non-finance staff. The SIAPIK application provides an accessible interface and structured modules that are easy to understand, thereby reducing the complexity usually associated with financial management. Staff who previously felt unconfident in processing financial transactions gradually gained competence and independence in applying accounting procedures. The training also fostered collaborative learning, where participants supported each other in solving case simulations, enhancing not only technical knowledge but also teamwork and problem-solving skills. Furthermore, the foundation’s management expressed that the program positively contributed to institutional performance by ensuring more reliable and transparent financial reporting.

Nonon Saribanon; Noverita Noverita; Sara Pebrina; Isfan Fajar Sukarno; Fauziah Ilmi +3 more

Jurnal Pengabdian Masyarakat Waradin 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This community service program was designed to empower residents of RW 06 Kalibaru, North Jakarta, by transforming local organic waste—such as sawdust and seashells—into a high-value commodity: oyster mushrooms. The training began with a needs assessment to ensure the relevance of the materials, followed by the application of the Adult Education (POD) approach, integrating theoretical and practical learning. The theoretical sessions provided participants with insights into economic prospects, nutritional benefits, and business opportunities, while the practical sessions developed technical skills in substrate preparation, sterilization, inoculation, and mushroom maintenance. The program was reinforced through participatory discussions, demonstrations, and simulations to ensure effective skill transfer. Monitoring and evaluation were conducted via Focus Group Discussions, and continuous mentoring was carried out through field visits, online communication, and the formation of farmer groups as collaborative platforms. As a result, participants demonstrated a significant improvement in knowledge and technical skills, accompanied by greater awareness of the economic potential of previously discarded waste. This initiative not only serves as an innovative solution to environmental problems but also acts as a catalyst for the application of the circular economy, creating micro-enterprise opportunities and strengthening community economic independence. The synergy between universities, the local community, and industry partners is a key factor in sustaining the program, with recommendations for expanding training on product diversification, marketing strategies, and policy support to accelerate business development. Additionally, the success of the program has opened new avenues for sustainable entrepreneurship, particularly in communities with limited resources. The involvement of local stakeholders—such as community leaders and small businesses—has been instrumental in fostering a sense of ownership and shared responsibility for the program's success. The use of organic waste as a resource for mushroom cultivation also aligns with broader environmental goals, such as reducing waste and promoting sustainable practices.

Yusro Edy Nugroho; Hari Bakti Mardikantoro; Sungging Widagdo; Asep Purwo Yudi Utomo; Norma Eralita +1 more

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2025 Fakultas Ekonomi dan Bisnis UNDARIS

The creative industry in Indonesia, particularly the film, animation, and video subsector, is increasingly recognized as an important pillar of national development due to its contribution to economic growth, cultural promotion, and the expansion of creative networks. However, local film communities such as the Bulusari Film Village in Ungaran still face various obstacles, particularly limitations in screenwriting, production, and promotion skills. This study aims to describe the participatory-based mentoring process in strengthening the creative capacity of the community through training in screenwriting and short film production. The methods used are Participatory Community Appraisal (PCA) and Community Partnership Program (CPP), with stages including preparation, socialization, training implementation, and collaborative evaluation. The results of this activity show a significant increase in the skills of community members as demonstrated by differences in pre-test and post-test scores and the success of producing short films based on local culture. In addition, this program has succeeded in strengthening internal collaboration, increasing solidarity, and expanding the promotional reach of works through social media and local events. The academic contribution of this activity lies in the development of a participatory-based film community mentoring model, while its practical contribution is the empowerment of the community as both a culture and a creative economy actor. This program also has implications for strengthening the creative industry ecosystem while supporting the achievement of the Sustainable Development Goals (SDGs). Moreover, the program has strengthened internal collaboration, enhanced solidarity among community members, and expanded the visibility of their work through social media and local events. This initiative not only provides academic value by developing a participatory-based mentoring model for film communities but also contributes practically by empowering the community as both cultural and creative economy stakeholders.

Girda Sepriani; Mawar A; Hilmina Itawarnemi; Mimi Mauliza; Fitriani Fitriani +4 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

The Community Service Program (KKN) of Universitas Teuku Umar for the 2025/2026 academic year, conducted in Desa Pasi Janeng, Woyla Timur Subdistrict, West Aceh Regency, focuses on the innovative use of lime (Krut nipeh) as a raw material for the production of environmentally friendly dish soap. This local resource, which has traditionally been used for domestic purposes, has not been fully exploited as a source of economic value. The program follows the POAC methodology (Planning, Organizing, Actuating, Controlling), which encompasses community outreach, soap-making workshops, hands-on production practices, and sustainability evaluations. The outcomes of this initiative include the development of an eco-friendly dish soap product, enhanced technical skills among community members, and active participation from housewives and young mothers. In the medium term, the program has succeeded in raising entrepreneurial awareness within the community, with the expectation that it will foster the establishment of micro, small, and medium enterprises (MSMEs) based on local resources, thus contributing to sustainable development. Furthermore, the program aligns with the achievement of several Sustainable Development Goals (SDGs), particularly Goals 1 (No Poverty), 8 (Decent Work and Economic Growth), and 12 (Responsible Consumption and Production), making a meaningful contribution to community service in accordance with the Tri Dharma of Higher Education.

Girda Sepriani; Mawar A; Hilmina Itawarnemi; Mimi Mauliza; Fitriani Fitriani +4 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

The Community Service Program (KKN) of Universitas Teuku Umar for the 2025/2026 academic year, conducted in Desa Pasi Janeng, Woyla Timur Subdistrict, West Aceh Regency, focuses on the innovative use of lime (Krut nipeh) as a raw material for the production of environmentally friendly dish soap. This local resource, which has traditionally been used for domestic purposes, has not been fully exploited as a source of economic value. The program follows the POAC methodology (Planning, Organizing, Actuating, Controlling), which encompasses community outreach, soap-making workshops, hands-on production practices, and sustainability evaluations. The outcomes of this initiative include the development of an eco-friendly dish soap product, enhanced technical skills among community members, and active participation from housewives and young mothers. In the medium term, the program has succeeded in raising entrepreneurial awareness within the community, with the expectation that it will foster the establishment of micro, small, and medium enterprises (MSMEs) based on local resources, thus contributing to sustainable development. Furthermore, the program aligns with the achievement of several Sustainable Development Goals (SDGs), particularly Goals 1 (No Poverty), 8 (Decent Work and Economic Growth), and 12 (Responsible Consumption and Production), making a meaningful contribution to community service in accordance with the Tri Dharma of Higher Education.

Asep Purwo Yudi Utomo; Ngabiyanto Ngabiyanto; Tommi Yuniawan; Isnarto Isnarto; Didi Pramono +2 more

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2025 Fakultas Ekonomi dan Bisnis UNDARIS

Basic literacy issues remain a global challenge, as evidenced by the results of the Programme for International Student Assessment (PISA), which place Indonesia at a low rank in reading proficiency. This condition highlights the urgency of literacy as a fundamental competency for elementary school students, particularly in Indonesia. A similar phenomenon is observed in the city of Semarang, where students demonstrate low reading interest, limited access to reading materials, and reliance on conventional teaching methods. In this context, the presence of the SOUL Literacy Community holds strategic potential to support the enhancement of students’ reading and writing skills. This community service initiative aims to empower the SOUL Literacy Community by strengthening the capacities of teachers, students, and the community in developing literacy programs. The methods employed include Participatory Action Research (PAR) and Participatory Community Appraisal (PCA), implemented through preparation, training, mentoring, and evaluation stages. The program results indicate increased community capacity in formulating literacy agendas, improved student interest and skills in reading and writing, and enhanced teacher confidence in applying interactive literacy strategies. Furthermore, the program successfully established a participatory literacy model that strengthens school–community collaboration and can be replicated in other regions. In conclusion, this initiative contributes to the development of a sustainable literacy ecosystem and supports the achievement of SDG 4 on quality education.

Enik Rahayu; Hendrajaya Hendrajaya; C. Susmono Widagdo; Henry Yuliamir; Nicolas Kevin Sulityawardhana +1 more

An International Journal Tourism and Community Review 2025 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

This study focuses on improving digital literacy and formal Indonesian language proficiency among the Indonesian diaspora community in Kampung Baru, Kuala Lumpur, Malaysia. The community faces challenges in adapting to digital technology and maintaining linguistic and cultural identity, which limits their socio-economic participation and engagement in community activities. The objective of this research is to develop and implement a community-based program that enhances digital skills while promoting national language usage and cultural preservation. The program employed a participatory and interactive approach, including workshops, hands-on practice, mentoring, role-play, and storytelling, targeting 30 participants comprising youth, MSME actors, teachers, village officials, and housewives. Pre-test and post-test evaluations, direct observation, and interviews were used to assess the impact of the program. The results show significant improvements in digital literacy, with participants demonstrating enhanced skills in e-mail usage, document sharing, e-wallet applications, and digital security awareness, with post-test gains ranging from 40% to 45%. Likewise, proficiency in formal Indonesian language, public speaking, and cultural knowledge increased by 25% to 28%, reflecting both technical and cultural skill development. The findings indicate that community-based, participatory learning integrated with cultural reinforcement effectively bridges the digital divide and strengthens linguistic identity among diaspora communities. The study concludes that such a hybrid model not only empowers participants in digital and linguistic capacities but also promotes cultural sustainability and social cohesion, offering a scalable and replicable framework for similar communities.

Heri Prabowo; Farah Chalida Hanoum; Mohamad Rizan; Agung Kresnamurti; Daru Putri Kusumaningtyas +4 more

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2025 Fakultas Ekonomi dan Bisnis UNDARIS

Semarang City, as one of Indonesia's leading tourist destinations, faces challenges in enhancing its appeal through effective digital marketing strategies. This Community Service (PKM) program aims to provide mentoring and training to tourism managers and MSMEs around six leading destinations: Lawang Sewu, Sam Poo Kong Temple, the Old Town area, Saloka Theme Park, the Grand Mosque of Central Java, and Gedong Songo Temple. The program focuses on strengthening the capacity of the community and tourism managers to utilize digital technology as a promotional tool and to increase competitiveness. The PKM implementation method includes Focus Group Discussions (FGDs), digital marketing training, and intensive mentoring in content creation and online platform utilization. Furthermore, this program utilizes surveys, interviews, and secondary data analysis from various sources to strengthen the design of a digital promotion strategy based on local potential. A participatory approach is implemented so that the community, tourism managers, and MSMEs are actively involved in the planning and evaluation process of the program.

Sentosa Pohan; Hafizhah Mardivta2; Riswan Syahputra Damanik

Sevaka : Hasil Kegiatan Layanan Masyarakat 2025 STIKES Columbia Asia Medan

The rapid development of digital technology has brought significant benefits to the field of education, particularly through the use of academic email as an official medium of communication. However, this also creates potential security risks, especially phishing attacks based on social engineering. The low level of digital security literacy among students makes academic email accounts vulnerable to cybercrime. This study aims to implement an awareness program on academic email security, focusing on improving students’ understanding of phishing threats at SMA Islam Terpadu Rantau Prapat. The method used was an interactive workshop approach, which included theoretical sessions, demonstrations of phishing cases, simulations on identifying fake emails, and group discussions. Evaluation was carried out through pre-tests and post-tests to measure the participants’ ability to detect phishing. The results showed a significant improvement in students’ knowledge and skills, with the percentage of participants able to identify phishing increasing from 20% before the program to 82% after the program. These findings demonstrate that practice-based education is effective in building students’ digital literacy. The limitation of this study lies in the relatively small sample size and short-term evaluation. Future research is expected to expand the number of participants and integrate interactive technologies to ensure more sustainable impacts.

Ni Luh Gede Meilantari; Made Henra Dwikarmawan Sudipa; Ni Wayan Meidariani; Miyawaki Toshiya; Ni Putu Libra Cahyani

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

The silver craft center in Sukawati District, Gianyar Regency, Bali faces significant challenges related to product marketing in the digital era. A heavy reliance on offline sales through exhibitions and tourists has resulted in slim profit margins for artisans, making their economic conditions highly vulnerable to fluctuations in visitor numbers. Additionally, silver artisans face difficulties in managing digital marketing, including limitations in writing attractive product descriptions, lack of understanding of product photography, and insufficient skills in managing social media and online stores. This situation adversely affects market reach, especially for international consumers who cannot access these products directly. To address these issues, the Japanese Literature Study Program at Mahasaraswati University Denpasar collaborated with Shitennoji University, Osaka, to conduct a community service program focused on mentoring digital marketing for silver craft products targeting the Japanese market, particularly with Yanyan Silver, one of the cooperative partners. The community service activities lasted for two months, beginning with observation and situation analysis on June 14, 2025, and concluding with evaluation at the end of August 2025. The Participatory Action Research (PAR) approach enabled active participation from artisans in every stage of the activity, from problem identification, planning, implementation, to evaluation. This approach ensures that the solutions produced are tailored to local needs and context. The marketing strategy employed used an integrated marketing mix covering product, price, promotion, and distribution through digital platforms. This facilitated easier customer access in Japan and enhanced Yanyan Silver’s brand awareness. These efforts positively impacted expanding market reach, improving the economic stability of artisans, and strengthening the competitiveness of silver craft products internationally, especially in the Japanese market.

Muhamad Rafly Anshaory; Rusmini Icha Indryani; Zulfa Zakiatul Hidayah

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

This community service program was carried out by students of Universitas Pelita Bangsa in Karangsetia Village, Karang Bahagia District, Bekasi Regency, as a concrete effort to strengthen the capacity of micro, small, and medium enterprises (MSMEs) in facing the challenges of digitalization. MSMEs in this area still encounter various obstacles, such as the absence of formal business legality, limited understanding of branding strategies, and minimal utilization of digital technology for both marketing and payment systems. These conditions have weakened business competitiveness and hindered the growth of local enterprises. The program focused on three interrelated aspects: legal compliance, brand development, and digital adoption. Business legality was facilitated through the issuance of the Business Identification Number (NIB), which provides legal certainty while granting access to government programs and financial institutions. Branding was strengthened by designing logos, banners, and simple promotional media to enhance business identity, professionalism, and consumer appeal. Digitalization was promoted through business registration on Google Maps to improve visibility, and the adoption of the Quick Response Code Indonesian Standard (QRIS) as a cashless payment method that is efficient, secure, and widely accepted. The methods employed included observation, socialization, mentoring, and participatory evaluation with business owners. The results demonstrated significant progress, as most MSMEs successfully obtained legal registration, adopted QRIS in daily transactions, registered their businesses on Google Maps, and developed clearer visual identities. This program had a positive impact by increasing entrepreneurial confidence, expanding market reach, and fostering awareness of the importance of digital transformation. Overall, the community service program contributed to strengthening the competitiveness, sustainability, and independence of MSMEs in Karangsetia Village, while supporting the development of the local economy.