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Spotify, present in more than 90 countries with millions of users, faces the challenge of implementing effective marketing strategies to address local market diversity while maintaining global cohesion. This strategy involves increasing product personalization to meet the diverse needs of consumers from various countries, as well as supporting the richness of local music culture in each market, including in countries with strong cultural nationalism such as Indonesia. This research aims to investigate the global marketing strategies implemented by Spotify, the world's leading music streaming platform, with a focus on product personalization, cultural adaptation, and collaboration and partnerships. The research methodology used in this research is a literature review with a qualitative approach and secondary data types. The literature review approach was chosen because it allows collecting information from various relevant sources to answer the research problem formulation. The type of data used is secondary data, obtained from sources such as Spotify annual reports, market research data, academic journal articles, and industry media. The data collection method is carried out by taking data from the library, reading, taking notes and processing research materials. The results of the study conclude that Spotify has succeeded in implementing an effective global marketing strategy to expand its reach and influence in the competitive and diverse music market. With a focus on product personalization, and collaborative partnerships, Spotify has demonstrated significant innovation in facing the challenges of globalization.

The aim of community service (PKM) is to increase students' financial literacy through training and mentoring by providing Basic Accounting material. The material presented is the basic equation of accounting and financial reports. The form of presenting the material is conveying concepts and followed by practical work on solving case study questions. There is also additional material in the form of an introduction to Spreadsheets/Excel computers (accounting data). The material presented is a suggestion from the service partners considering that students do not fully understand this material in class learning and this material is important for participants, because according to data on accounting learning results for class XII IIS for the odd semester of the 2023/2024 academic year, it has only reached 87%. Participants are class XI students of SMA Negeri 1 Demon Pagong whose address is Jalan Pati Beda, Demon Pagong District, East Flores Regency. Methods for implementing activities include 1) Training, namely presenting material on basic accounting concepts and financial reports. 2) Mentoring, namely assisting participants in completing case study questions based on the concepts that have been presented. 3) Evaluation, namely using an instrument in the form of practice questions on preparing financial reports, then the results are analyzed using qualitative analysis to determine students' financial literacy related to participants' understanding of accounting learning, both in the basics of accounting and financial reports. The results show that the average score obtained by students in preparing financial reports is around 75-85. This indicates that students' understanding of the material and assistance regarding the basics of accounting to financial reports reached 80%. Participants who experience difficulties in preparing financial reports are due to incorrectly calculating the nominal amount in the account because there are too many numbers and the calculations are done manually, they easily forget accounts and their placement mechanisms, they have difficulty identifying the elements included in the financial reports and they lack interest in studying accounting.

One of the consequences of poor nutritional management in toddlers is stunting. One nutritious alternative food to prevent stunting at a relatively cheaper price is sweet corn. Sweet corn is increasingly popular and widely consumed because it has a sweeter taste than regular corn (Kartika, 2019). Siswono (2004 in Surtinah, 2013) reported that the sugar content of the master sweet variety is 16 – 18%, close to the sugar content of cane, namely 19%. Sweet corn contains 96 cal Energy, 3.5 g Protein, 1.0 g Fat, 22.8 g Carbohydrates, 3.0 mg Calcium, 111 mg Phosphorus, 0.7 mg Iron, Vitamin A 400 SI, Vitamin B 0, 15 mg, Vitamin C 12.0 mg, and water 72.7 g Iskandar, 2006). This service activity was carried out at the Kampung Jawa Village Hall, Blangkejeren District, Gayo Lues Regency. The parties involved in this activity were lecturers from the Agrotechnology and Forestry study program, PSDKU Gayo Lues, Faculty of Agriculture, Syiah Kuala University as resource persons, as well as the Agrotechnology and Animal Husbandry study program, Faculty of Agriculture, Gunung Leuser University, Aceh Kutacane, village midwives as partners, village heads as facilitators and the village community. Javanese Village as a participant. Survey of activity locations, socialization of service activities, implementation of service activities, evaluation of service activities. The conclusions from this activity are: 1. Regarding the causes, characteristics, dangers and prevention of stunting by related parties, this is one of the first steps in efforts to improve the nutrition of pregnant women and toddlers in the Kampung Jawa Village community. 2. Sweet corn is an alternative food source that can be consumed by pregnant women and toddlers to prevent stunting. 3. This activity attracts the attention of mothers participating in socialization and Posyandu in Kampung Jawa Village and can increase their knowledge about preventing and handling stunting.

Banking plays a crucial role in society. Banks, as direct partners of the community, serve as the main drivers of the economy. The significance of the banking sector in shaping development directions, fostering economic growth, and enhancing societal welfare has been acknowledged by various societal elements. This study aims to examine the regression outcomes of variables such as working capital loans, investment loans, and consumer loans on economic upliftment in the region of East Nusa Tenggara Province. Multiple linear regression analysis, t-tests, and F-tests are employed as statistical methods to discern the relationships between several independent variables and the dependent variable in this research. Secondary data spanning a decade are collected from the Central Bureau of Statistics of East Nusa Tenggara Province. The findings reveal that economic growth in East Nusa Tenggara Province is positively and significantly influenced by investment loans and consumer loans, while working capital loans exhibit a negative and insignificant impact.

Considering the abundance of underutilized local feed materials, particularly large amounts of agricultural waste that have yet to be optimized as a feed source, the production of feed snacks is expected to provide a solution for utilizing this waste. By adding local ingredients such as moringa leaves, which have highly potential nutritional content, the development of these feed snacks is further enhanced. Moringa leaves are a valuable commodity in terms of both their nutritional content and benefits when added to feed formulations, serving to complement the standardized nutrient requirements. Through a technological processing involving silage/fermentation and to facilitate application and increase storage life, the product is formed into snacks. Addressing the ongoing complaints of farmers regarding the need for feed with high protein content at an economical price, the BERAKAL livestock snack emerges as a solution to meet this demand. With an affordable price, it is expected to fulfill the needs of farmers who face a shortage of quality feed compared to commercial concentrates which are relatively more expensive. The methods of socialization and technical guidance typically involve several stages and strategies to enhance the competence and awareness of the community, such as initial socialization, training and technical guidance, and general technical guidance. BERAKAL livestock snacks can increase livestock productivity, leading to increased production of meat, milk, and eggs, and improving the competitiveness of Indonesian livestock products. BERAKAL livestock snacks can enhance the competitiveness of Indonesian livestock products in the global market. The BERAKAL livestock snack program has the potential to provide significant benefits to universities in terms of implementing MBKM and achieving IKU. Some of these benefits include increasing collaboration with industry partners and the community. This program will involve industry partners and the community in the development and marketing of BERAKAL livestock snacks. This collaboration can enhance the university's reputation as a reliable partner in developing products and services that benefit the community.

Considering the abundance of underutilized local feed materials, particularly large amounts of agricultural waste that have yet to be optimized as a feed source, the production of feed snacks is expected to provide a solution for utilizing this waste. By adding local ingredients such as moringa leaves, which have highly potential nutritional content, the development of these feed snacks is further enhanced. Moringa leaves are a valuable commodity in terms of both their nutritional content and benefits when added to feed formulations, serving to complement the standardized nutrient requirements. Through a technological processing involving silage/fermentation and to facilitate application and increase storage life, the product is formed into snacks. Addressing the ongoing complaints of farmers regarding the need for feed with high protein content at an economical price, the BERAKAL livestock snack emerges as a solution to meet this demand. With an affordable price, it is expected to fulfill the needs of farmers who face a shortage of quality feed compared to commercial concentrates which are relatively more expensive. The methods of socialization and technical guidance typically involve several stages and strategies to enhance the competence and awareness of the community, such as initial socialization, training and technical guidance, and general technical guidance. BERAKAL livestock snacks can increase livestock productivity, leading to increased production of meat, milk, and eggs, and improving the competitiveness of Indonesian livestock products. BERAKAL livestock snacks can enhance the competitiveness of Indonesian livestock products in the global market. The BERAKAL livestock snack program has the potential to provide significant benefits to universities in terms of implementing MBKM and achieving IKU. Some of these benefits include increasing collaboration with industry partners and the community. This program will involve industry partners and the community in the development and marketing of BERAKAL livestock snacks. This collaboration can enhance the university's reputation as a reliable partner in developing products and services that benefit the community.

In science and science learning, the emphasis is on concepts related to people's lives and the environment. Students are expected to have basic abilities for logical and critical thinking, curiosity, inquiry, problem solving, and skills in social life. The humanistic learning model views students as subjects who are free to determine the direction of their lives. Students are directed to be fully responsible for their own lives and also for the lives of others. In this research, researchers used a qualitative research approach. Several approaches that are worth using in this method are dialogical, reflective and expressive approaches. The dialogical approach invites students to think together critically and creatively. The teacher does not act as a teacher who only provides material intake that students need as a whole, but the teacher only acts as a facilitator and dialogue partner. The population in this research is all teachers and students. Meanwhile, the samples taken in this research were school principals, science and science teachers and students. Humanistic education in science and science learning is an alternative in realizing education that has a very significant influence on future generations. Applying humanistic education in learning can increase students' intrinsic motivation. So that students tend to be enthusiastic and involve themselves actively in learning when they are listened to, appreciated, cared for and treated well. Applying humanistic education to the science and science learning process grade V at SD Negeri 050728 Tanjung Pura can be done using procedures such as planning, implementation and evaluation.

Management is a series of activities that include planning, organizing, directing and controlling organizational resources in order to achieve goals efficiently and effectively (Stoner, 2009). In this context, financial management training at Karmel Vocational School is a strategic step to prepare students to face the challenges of the digital era business world. Qualitative research through observations, interviews and documentation studies shows that this training has had a significant positive impact. Students gain an understanding of financial management, online marketing strategies, product innovation, and the use of digital platforms to build brand awareness and measure the effectiveness of marketing campaigns. Apart from that, this training succeeded in developing proactive, creative, innovative and adaptive attitudes which are important in the modern business world. The results of the training showed an increase in students' self-confidence to start an independent business, reduce dependence on formal work, and consider financial management as a career path . To increase effectiveness, it is recommended to expand the scope of training to include e-commerce and data analysis, strengthen partnerships with industry players, and integrate training into the vocational school curriculum. Thus, it is hoped that this training will be able to increase the competitiveness of Karmel Vocational School students, prepare them to face the dynamic business world, and support the sustainability of skills-based learning programs.

In an effort to reduce economic dependence on the oil and gas sector, the country needs to diversify through various policies such as infrastructure investment, fiscal policies that support non-oil and gas sectors, education and training for skilled labor, research and innovation, export promotion, international partnerships, wise management of natural resources, support for SMEs, public-private partnerships, and continuous evaluation. Economic diversification is considered essential to achieve sustainable economic growth and to be resilient to fluctuations in world oil prices. Oil and gas trade, non-oil and gas exports, and foreign investment play a crucial role in Indonesia's economy. Economic diversification and the development of alternative energy sources are key to mitigating the economic risks associated with oil price fluctuations. Although challenges and constraints exist, the long-term benefits of economic diversification are vital for economic stability and sustainable growth. Oil and gas trade has a significant impact on Indonesia's economy, contributing significantly to state revenues but is also vulnerable to fluctuations in oil and gas prices in the global market. Therefore, economic diversification is an important strategy to reduce the economic risks associated with dependence on the oil and gas sector. This study aims to provide a deeper understanding of the dynamics of oil and gas trade and its impact on the Indonesian economy.

Jember is one of the regions that produces Edamame soybeans. The community empowerment through the Edamame Village has become an encouragement for economic development, especially for the people of Curah Kates Village. By utilizing the remaining materials from Edamame soybean sorting into an economically valuable product. This study aims to deeply analyze the impact of the empowerment program on the economy of the Curah Kates village community through the MSME actors of the Edamame Village who collaborate with PT Gading Mas Indonesia Teguh (GMIT). The empowerment program carried out by the Edamame Village has a significant impact on employment, income, and women's empowerment. The economic empowerment program of Curah Kates Village through the Edamame Village is one form of the implementation of the corporate social responsibility (CSR) program of PT Gading Mas Indonesia Teguh. In this program, the company is obligated to be responsible for the social and environmental impacts generated by the company's operations. This research uses a Qualitative method, this method is used to deepen the research conducted. The data collection techniques used in this study were carried out through observation and in-depth interviews with the research subjects.

The Equator Pasaman Geopark area, with its natural beauty and cultural diversity, is a potential destination to be developed. Equator Pasaman Geopark is a geopark located in West Sumatra, Indonesia, which combines geological, biological, and cultural diversity. In addition to being an attractive tourist destination, this geopark also plays a role in the preservation of nature and culture, as well as sustainable local economic development. The uniqueness of the geopark, such as its location on the equator line, national history with the figure of Tuanku Imam Bonjol, and biodiversity, make it a valuable asset for tourism promotion and environmental education. Service activities were carried out at the National Cross Tourism Competition (LAWNAS). The purpose of this community service activity is the promotion of geoparks, environmental promotion, cultural preservation, local economic development, increasing tourism, and external party partnerships. The research method is to identify service to the integrated tourism system, then organize competitions, as well as promotion and marketing of geotourism and finally environmental education and conservation. The parties involved in this activity include local governments, communities, and community service teams. The results of this community service activity show that all contribute and are actively involved in this activity, thus making a positive contribution to the development of local tourism

Bilateral cooperation between Indonesia and Taiwan has better growth every year, while import tariffs imposed by Taiwan on Indonesia export commodities are still relatively high. This study aims to identify and analyze commodities included in the request-offer scheme between Indonesia and Taiwan based on 2019 database. Identification and analysis of annual growth value, equivalent ad valorem tariff, average export value, export share, average Revealed Comparative Advantage (RCA) index, and RCA trend are carried out through inferential analysis. Inferential analysis is needed to determine the commodities contained in the request-offer scheme of Indonesia and Taiwan that have good performance but are still subject to high import tariffs by their partner countries. Indonesia's export commodities to Taiwan which have a good performance while the import tariffs are still high are given by Taiwan to Indonesia as Indonesia's request scheme to Taiwan, namely: processed food (ofd); tobacco (b_t); vegetables, fruits, and nuts (v_f); and fishery commodities (fsh). Taiwan export commodities to Indonesia that have good performance but are still subject to high import tariffs by Indonesia are Indonesia's offer scheme to Taiwan, namely: manufacturing (lum); cosmetics (crp); miscellaneous edible preparations (ofd); and textiles (tex). Indonesia and Taiwan can increase bilateral cooperation in the field of international trade through barriers lowering schemes and transferring science and technology from each country.

The role of Islamic boarding schools has created interesting dynamics related to economic, educational, political and social relations. The better the economic status, the quality of education, and the wider the influence of power, the better the culture and traditions that are born and developed through Islamic boarding schools. The aim of this thesis is to determine the management of the economic development strategy of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency. This thesis uses the economic development strategy theory of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency. This thesis uses a qualitative approach, data collection methods through observation, interviews and documentation and analysis methods carried out by data reduction, data presentation and conclusions. The research results show that economic development strategy for the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency, is carried out by developing the entrepreneurial spirit of students, practical methods, implementing a partnership pattern, sustainable business units, creating independence and inviting community participation. Constraints in the economic development strategy of the Dalailul Kh Islamic boarding school. Obstacles in the economic development strategy of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency, include low public buying interest and limited facilities and infrastructure. Efforts to develop the economy of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency, include conducting outreach and cooperation and improving facilities and infrastructure.

Education and local wisdom in the era of global perspective is how the role of a teacher in guiding students without leaving the values of local wisdom that exist in society. In learning at school, especially history lessons, there should be an introduction to local history in Musi Rawas Regency. The history education internal community partnership program aims to socialize the introduction of Local History in an effort to foster historical interest in MA MuhajirinTugumulyo, Musi Rawas Regency The importance of socializing the introduction of local history is to increase the knowledge and experience of both learning students and teachers at MA Muhajirin Tugumulyo, Musi Rawas Regency. The service team has an obligation to provide socialization in the field of history so that it can be useful for the development of science and technology in society. The field of history does not only talk about the past but the advancement of science and technology can be utilized as the main source through the elaboration of local history around the community. This community service activity is expected to be able to contribute both teachers and students at MA Muhajirin Tugumulyo, Musi Rawas Regency. The implementation of this community service was carried out at MA Muhajirin Tugumulyo, Musi Rawas Regency as a form of team attention in the field of history to maintain the existence of local history, especially for the younger generation. This service uses an implementation method in the form of steps to be taken in providing training through the stages of material preparation, activity implementation, and activity evaluation stages.

Education and local wisdom in the era of global perspective is how the role of a teacher in guiding students without leaving the values of local wisdom that exist in society. In learning at school, especially history lessons, there should be an introduction to local history in Musi Rawas Regency. The history education internal community partnership program aims to socialize the introduction of Local History in an effort to foster historical interest in MA MuhajirinTugumulyo, Musi Rawas Regency The importance of socializing the introduction of local history is to increase the knowledge and experience of both learning students and teachers at MA Muhajirin Tugumulyo, Musi Rawas Regency. The service team has an obligation to provide socialization in the field of history so that it can be useful for the development of science and technology in society. The field of history does not only talk about the past but the advancement of science and technology can be utilized as the main source through the elaboration of local history around the community. This community service activity is expected to be able to contribute both teachers and students at MA Muhajirin Tugumulyo, Musi Rawas Regency. The implementation of this community service was carried out at MA Muhajirin Tugumulyo, Musi Rawas Regency as a form of team attention in the field of history to maintain the existence of local history, especially for the younger generation. This service uses an implementation method in the form of steps to be taken in providing training through the stages of material preparation, activity implementation, and activity evaluation stages.

This research aims to analyze the Mitraguna financing system at PT Bank Syariah Indonesia (BSI). Mitraguna is one of the financing products offered by this sharia bank, and this research aims to understand in depth how this financing system is implemented and its impact on the parties involved. The research method used is a case study with a qualitative approach. Data was collected through interviews with related parties at PT Bank Syariah Indonesia, direct observation, and analysis of documents related to Mitraguna financing. It is hoped that the results of this research will provide a better understanding of Mitraguna's financing mechanism and evaluate its effectiveness and efficiency.Research findings show that the Mitraguna financing system at PT Bank Syariah Indonesia has made a positive contribution to meeting consumer financing needs. However, there are several challenges and obstacles faced in implementing this system, such as complex administrative processes and regulatory changes that can affect the financing scheme. It is hoped that this research can make a positive contribution to PT Bank Syariah Indonesia in improving the quality of Mitraguna's financing services and become a reference for further research in developing sharia-based financing products.

In the community service activities conducted in Labuhan Haji Village, research was carried out on the Micro, Small, and Medium Enterprise (MSME) of Seaweed Pilus located in Dusun Labuaji, Labuhan Haji Village, Labuhan Haji Subdistrict, East Lombok Regency, West Nusa Tenggara. This activity aimed to develop sales improvement strategies through sales promotion assistance, with the goal of increasing product sales in the future. The community service activity was conducted using a descriptive method, accompanied by an analysis of internal and external factors, packaging, promotion, and marketing. The production process carried out by the partner remains relatively simple, both in terms of marketing and product manufacturing. The products are packaged using plastic materials and labeled with a very basic logo. During the community service activity, we, as student members of Group 5 in Labuhan Haji Village, provided direct assistance to the business. It is hoped that the activities we carried out will bring tangible benefits to the partner in developing and advancing their business.

Language cannot be separated from socio-cultural influences because language use is the reality of communication that occurs in social interactions. This article uses the systematic literature review method which in this method uses in-depth review studies and uses references from articles, books and research journals. The purpose of this study is to find out about Chinese language learning from a socio-cultural point of view. Language and culture viewed in balance are significant in foreign language teaching. Successful communication between two communicators from different cultures does not depend on mastery of linguistic aspects, including grammar and sociopragmatic structures, but also on the ability to capture, understand and empathize with the culture of the communication partner. This shows that there is harmony between foreign language and culture and one's own language and culture.  

: The research results dissemination program is one of the technology transfer activities to the community, which is in line with one of the visions of the University of Lampung, namely planning, implementing, controlling and evaluating research and community service to improve the quality of education and community welfare. Drying pineapple fruit is a technique for processing fruit into fruit chips using a frying process that is carried out using low pressure, almost the same as a vacuum. The output targets of this research results dissemination program are (1) improving skills in processing agricultural fruit, (2) increasing the productivity of agricultural products (3) building effective partnerships and collaboration between universities and community groups, (4) developing collaborative empowerment pattern through assistance in the transfer of skills, capital and wider marketing access. The methods used in empowerment are based on business feasibility, product availability, product economic value, availability of managing human resources, technology, financial aspects and social impacts.

Currently, many tourist villages are emerging which are included in edutourism with a variety of tourism potential within them. It is known as an edutourism-based Creative Tourism Village because most of the tourist attraction concepts in Kerkep fall into the creative category and can add to the education of tourists, especially the tourist attraction icon of the Kerkep Creative Tourism Village, namely the Sumber Sirah water tourism. The purpose of this service is because this village is a village that has great potential in developing edutourism. For this reason, a marketing process is needed to carry out promotions that have not been fully used by partners because of the technological tools that need to be understood. This community service activity uses a presentation method, implementation method with direct visits, and discussion forums through assistance regarding digital marketing via social media. Implementation of service consists of planning, implementation and evaluation stages. The results of the service presented material by the service team about what marketing is. After the material has been presented, the participants can try to practice it accompanied by the staff. The implementation of the service carried out at the partner's location went well because the participants easily understood the marketing material without significant obstacles, thus this learning method can be utilized and can be used as an alternative to other marketing methods