Publication Search

The aim of this research is to: influence Perceived Value, Price and Product Quality on Customer Loyalty for Nike Shoes. The sample in this study consisted of 110 respondents who had purchased and used Nike shoes for at least 3 years. The research method used is descriptive analysis with a quantitative approach. The test uses the SPSS v.25 analysis tool by conducting multiple regression analysis, hypothesis testing (t test and F test) to find out how perceived value, price and product quality influence customer loyalty among Nike shoe users

Financial information will have benefits if it is delivered on time to the user, which is closely related to agency theory, where in agency theory it is explained that the owner supervises the agency (employees) so that it can perform more efficiently. The value of timeliness of financial reporting is important for the level of usefulness of the report. This research aims to examine profitability and company size on delays in company financial reports. This research sample consists of 12 companies with 36 financial report data registered with JII for 2019-2021. To test the hypothesis, secondary data was used using the purposive sampling method. The data analysis technique uses multiple linear regression analysis. The results of the analysis show that the profitability variable has a significance value of 0.036, which means that hypothesis X1 has a positive effect on delays in the company's financial reports because the significance value is less than 0.05. The company size variable has a significance value of 0.001, meaning that hypothesis X2 has a significant effect on variable Y because the significance value is less than 0.05

MikroTik RouterOS is a Linux-based operating system that is intended as a network router. Designed to suit all users. MAC address-based authentication systems may not be able to cope with the significant growth in the number of users. Using different system in a hotspot network can provide additional security advantages. By replacing the MAC address authentication method with a different system, access risks can be reduced to improve overall network security. After the hotspot network with the voucher system is running well, the Company can develop further by adding additional features or services according to the needs of the company. This development can improve security or increase network capacity to accommodate companies. Replacing the system with a Hotspot Voucher system using Mikrotik will increase flexibility, management, and access control in a hotspot network using Mikrotik Router devices, Switches, UTP Cables, and Access points. From the specifications above, Mikrotik is quite suitable for hotspot vouchers with a voucher system to provide flexibility in managing user access. Previously used MAC address-based authentication was difficult to manage and inflexible. With a different system, setting up and managing access becomes more efficient and can be done more easily. Hotspot voucher configuration with a limit of 5 Mbps Download and 5 Mbps Upload. MAC address system can be overcome with a hotspot voucher system. Enterprises can handle significant user growth without compromising access control.  

 In an era full of technological developments, various daily activities are connected with the help of the internet, making operations easier and faster. One use of this technology, for example, is massive marketing activities carried out via social media, one of which is WhatsApp. This application introduces WhatsApp Business features specifically designed to facilitate the marketing of their products to consumers. This increase in the number of WhatsApp users opens up more opportunities for businesses to maximize the application's potential as a digital marketing tool. The aim of this research is to determine the effect of promotions and services via WhatsApp on sales. This type of research is quantitative research. The sample used in this research was 37 people using the questionnaire distribution method as a data collection tool. The analysis technique used in this research is multiple linear regression analysis using the SPSS software application. The research results show that variable X1 (promotion) and variable X2 (service) each influence variable Y (sales) in a positive direction. Besides that, variables X1 (Promotion) and X2 (Service) in the model together are able to explain 40.3% of the influence on variable Y (Sales).

This study aims to identify and analyze the effect of price perceptions and service quality onpurchase intention (a survey of RedDoorz Tasikmalaya company users). The method used in this research is causality with a quantitative approach. With a research sample of 49 Users of the Tasikmalaya RedDoorz Company. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Price Perception has a very good rating classification, Service Quality has a very good rating classification while Purchase Intention has a Good classification for RedDoorz Tasikmalaya Company Users. Taken together, Perceived Price and Service Quality have a significant influence on Purchase Intention of Company Users of RedDoorz Tasikmalaya. Partially Perceived Price has a significant influence on Purchase Intention of Company Users of RedDoorz Tasikmalaya. Partially, Service Quality has a significant effect on Purchase Interest in RedDoorz Tasikmalaya Company Users.

This research aims to determine the influence of price discounts, service quality, and company image both partially and simultaneously on user decisions on the Shopee Express delivery service in Kediri City. The population in this research is all consumers who have made transactions in the last week at Shopee Express, Kediri City, totaling 1650 consumers. The sample in this study was obtained using the Slovin formula with a sample size of 95 respondents. Data sources were obtained by means of observation, interviews, documentation, questionnaires and literature. This research data measurement uses a Likert scale. The analysis technique uses multiple linear regression analysis with the SPSS IBM 26 application. The results of this research show that the price discount variable has a significant effect on user decisions. The service quality variable is significant in user decisions. The company image variable has a significant effect on user decisions. And the variables of price discount, service quality, and company image simultaneously have a significant influence on user decisions.

. Inclusive green open spaces play a vital role in enhancing the quality of urban life by promoting social interaction, environmental sustainability, and psychological well-being. This study aims to explore the concept and design principles of inclusive green open spaces as a means of fostering intergenerational social interaction in urban areas. Using a literature review design, this research analyzes eight selected scientific articles published between 2010-2023 that discuss inclusive urban design, social interaction, and sustainable public spaces. The results indicate that inclusive design emphasizing accessibility, safety, comfort, and multifunctionality creates opportunities for interaction among various age groups and social backgrounds. Furthermore, the integration of ecological functions with social needs contributes to environmental sustainability and urban resilience. Community participation and universal design principles are identified as key elements in ensuring that green open spaces are equitable and responsive to the needs of all users. This study concludes that the development of inclusive green open spaces not only supports sustainable urban planning but also strengthens social cohesion and intergenerational connections within cities.

This study aims to determine how much the influence of gamification and perceived enjoyment contributes to repurchase intention both partially and simultaneously on the Shopee mobile application. The research methods used in this study are descriptive methods and associative methods. In this study, the unit of analysis is individuals, namely users of the Shopee games feature in Bandung City who use the Shopee mobile application. The sample in this study was 97 respondents. Sampling with certain considerations or criteria is a sampling technique used in this study. The analysis method uses multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. The results of the study show that gamification has a partial effect on repurchase intention. Perceived enjoyment has a partial effect on repurchase intention. Gamification and perceived enjoyment simultaneously affect the repurchase intention on the Shopee mobile application.    

The banking industry is one of the businesses that relies on trust which is the main foundation of banking activities, namely confidence from the public as a Islamic banking service user, grows well for an Islamic banking can be seen from the financial performance itself. Today’s liquidity is very important for Islamic banks in carrying out activities, whether to overcome urgent needs, meet customer demand to financing, providing flexibility in achieving interesting and profitable investment opportunities so as not to inhibit sharia banking itself. In this study aims to determine the Effect of Third Party Fund (Dpk), Return On Asset (Roa), And Capital Adequacy Ratio (Car) On Liquidity (Fdr) At the Sharia Bank of General Sharia Year 2017-2022. This study used the type of Quantitative Research using secondary data acquired from the official www.ojk.go.id This study was carried out using a multiple linear regression analysis method that has the results of the study that Third Party Fund negatively affects Financing Deposit Ratio which is evidenced with -thitung> ttabel (-2,605> 1.720). The Return On Asset did not significantly affect Financing Deposit Ratio which was evidenced by thitung <ttabel (1.487 <1.720). Capital Adequacy Ratio has no significant effect to Financing Deposit Ratio which is evidenced by -thitung <ttabel (-1,315 <1.720). As well as Third Party Funds, Return On Asset, Capital Adequacy Ratio Has a simultaneous effect on Financing Deposit Ratio which is evidenced by Fstatistik <0.05 (0.000 <0.05) and Fhitung Ftabel (16.647> 39). With an effect of 0.714 or 71% on FDR at Bank Syariah Public and the remaining 29% are influenced by other variables not included in this study.

This research is about the design and development of interactive multimedia to introduce types of businesses and economic activities. This research is motivated by the problem of learning media which at the moment is still fixated on teachers and books. Another problem is the lack of knowledge and ability of teachers in introducing types of businesses and economic activities and the condition of students who have a great interest in using digital technology-based learning media. Thus, this research aims to create an Interactive Multimedia as a facilitator for students in learning the material of business types and economic activities.  This research uses the Design and Development (D&D) research model, with Analyze, Design, Development, Implementation, and Evaluation (ADDIE) research procedures. This research involved experts and users. The results of the assessment from the expert's point of view for the feasibility of interactive multimedia is very feasible to be implemented in learning.

Multimedia content has now become an integral element in the digital industry which continues to grow rapidly. Due to technological advances and the widespread spread of the internet, the way people interact with digital content, such as video, audio, images, and all of them combined, has undergone significant changes. Multimedia content plays a key role in influencing consumer behavior, building brands and creating engaging user experiences. Although technological advances have enabled the production of better quality multimedia content, competitive challenges remain. Content producers need to continue to innovate to produce works that are unique and interesting to their audience and stay abreast of the latest technological developments. In addition to fierce competition, there are various other problems that can hinder the positive impact of multimedia content, such as fragmented information, improper dissemination of content, difficulties in attracting audience attention, and lack of creativity in content development. Therefore, in this digital industry era, multimedia content producers must also consider the needs and preferences of an increasingly diverse audience.

Flutter is an open-source user interface (UI) software development kit (SDK) created by Google, designed for building natively compiled applications for mobile, web, and desktop platforms from a single codebase. It employs the Dart programming language and provides a rich set of pre-built widgets, offering developers the flexibility to craft visually appealing and interactive user interfaces. This paper presents an overview of the Flutter framework, discussing its core features, architecture, and benefits. Flutter's "hot reload" feature allows for real-time code changes without the need for a full application restart, enabling faster development and experimentation. The framework's performance is optimized by leveraging Skia, a graphics engine for smooth rendering, resulting in fast and fluid UI experiences. The Flutter ecosystem encompasses a thriving community, extensive documentation, and a wide range of plugins that extend functionality and simplify integration with native platform features. Its cross-platform capabilities streamline the development process and reduce time-to-market, making it a popular choice among developers and businesses alike. The paper also highlights some potential challenges faced when adopting Flutter, such as platform-specific issues and limited native functionality access. However, the benefits of code reusability, fast development cycles, and consistent UI across platforms outweigh these challenges for many projects. Overall, Flutter has emerged as a robust and versatile framework for building high-performance applications across diverse platforms. Its continuous evolution, strong community support, and commitment from Google position it as a promising solution for modern app development in the rapidly evolving world of technology.

This journal discusses the creation of a Flutter-based attendance application that aims to increase efficiency in monitoring attendance on campus. The presence of students in each lecture session has an important role in the learning process and academic management. However, traditional attendance systems are often prone to errors, difficult to track data, and less efficient in gathering information. In this study, the authors designed and developed an attendance application using the Flutter framework, which allows applications to run cross-platform (multi- platform). This application is designed to make it easier for students and lecturers in the process of recording attendance with features such as using QR codes, face identification, or manual options. In addition, this application is also equipped with an administrative dashboard for lecturers and staff to monitor student attendance in real- time. The development method includes designing an intuitive and responsive user interface, implementing a data security system, and integrating with the campus database system. The results of application testing show increased efficiency in attendance monitoring, reduction of recording errors, and easy access to digital attendance data. It is hoped that this application can make a positive contribution in managing attendance on campus and encourage the application of modern technology in the academic process.

Developed by Google, the Flutter framework has gained popularity for creating mobile apps that work across multiple platforms. In this research, we will look specifically at how Flutter can be used to make an Indonesian cake recipe application. Our goal is to assess the effectiveness and efficiency of Flutter in developing mobile apps and discover how this framework can be used to make Indonesian culinary content more accessible. The application we created allows users to easily find, view and share cake recipes from various regions in Indonesia. App testing has shown that Flutter can deliver an intuitive and responsive user interface, all with a short setup time. It has been found that Flutter offers great advantages in terms of code efficiency and maintaining consistency across platforms. The study results support the conclusion that choosing Flutter is a practical decision to develop culinary content-based mobile applications.

Company competition in marketing is not limited to the functional properties of the product, for example the ease of use of the product, but is related to brands that can offer a special image to their users. Products are described as commodities that are exchanged, whereas brands describe the specifications of its customers. Brand is one of the most important marketing factors. Brand is the identity of the product, the brand provides brief information about the product that consumers want. This study aims to determine the effect of Brand Equity and Price on purchasing decisions for Mie Sedaap products. The variables in this study are brand equity and price as the independent variable and purchase decision as the dependent variable. . This study used a quantitative method with a total sample of 96 respondents using a purposive sampling technique. The data collection method uses an online questionnaire. This study uses multiple linear regression analysis with data processing tools in the form of the IBM SPSS 26 program. The results of this study indicate that brand equity partially influences purchasing decisions (Sig 0.000 <0.05 and Tcount 12,984 > Ttable 1.989) and price partially influences purchasing decisions purchases (Sig 0.000 <0.05 and Tcount 5,899 > Ttable 1.989). Brand equity and price simultaneously influence purchasing decisions for sedaap noodle products (Sig 0.000 <0.05 and Fcount 249,423 > Ftable 3.09).

In the current era of globalization, the development of internet-based social media is increasingrapidly, this is followed by the increasing number of social media users around the world. The development of information and communication technology increases easier and faster interactionbetween customers and advertisers. Information is more quickly obtained through digital media. Technological developments take part in the dissemination of information, especially in advertising through social media. One of the activities that can be facilitated by technological advances is transportation. One of the most popular online transportation companies in Indonesia is Grab. This study will discuss the Influence of Social Media, Brand Awareness and Brand Image on Grab Consumer Loyalty. The subjects in this study were consumers who had used the Grab application. The research method used is quantitative. Data collection was done by using a questionnaire. The research population was 100 respondents. The data analysis used is statistical analysis in the form of SPSS 22 multiple linear regression.  

The development of information technology, in terms of the internet is increasing and increasingly making people feel more comfortable to carry out various activities. The transportation business is also not spared from advances in internet technology. Online motorcycle taxis and taxis are a business opportunity that takes advantage of the development of internet technology. Traditional motorcycle taxis and taxis can only be found at the base or contacted by telephone. However, the current access can be accessed using an Android-based application. The emergence of transportation businesses such as Go-jek, Grab, Maxim and Indriver is proof that information technology has also penetrated into public transportation. The type of research used is quantitative research using multiple linear regression analysis techniques. The population in this study were 100 Go-ride service users in Solo Raya. The data collection technique used is questionnaire using the Linkert scale. The conclusions of this study are (1) There is a significant influence between service quality on customer satisfaction, (2) There is no significant influence between brand image on customer satisfaction, (3) There is a significant influence between price perceptions on customer satisfaction, (4) Simultaneously service quality, brand image and price perceptions have an effect on customer satisfaction.

This study was structured to determine the effect of the Hedonism Lifestyle and Twin Date Promos on Impulse Buying for Shopee users in South Tangerang. The method used in this study is a quantitative method with the type of associative descriptive research. This study uses primary data obtained by making questionnaires and then distributed to respondents who match the research criteria, the data is then analyzed using the classical assumption test and hypothesis testing. The statistical method in this study uses multiple linear regression analysis with the help of SPSS version 24. The results of this study indicate that there is a significant influence between the Hedonism Lifestyle and Twin Date Promo on Impulse Buying for Shopee users in South Tangerang.

This study aims to determine the analysis of the influence of lifestyle, OCR and E-WOM on the decisions of OVO application users. This research method is associative research where the research method is a quantitative approach. This study uses a questionnaire to share basic data. In this study, the population is all the people of Solo Raya and the research sample is 100 respondents, and the sampling method uses Purposive Sampling and uses the roscoe formula, the analytical method is assisted by SPSS version 25. The data analysis method uses Instrument Tests, Classical Assumptions tests, and Multiple Regression Tests. secondary data obtained from books that reveal user decisions, the internet and previous research journals. The results of this study conclude that simultaneously (F test) shows if there is a significant effect between lifestyle, OCR, and E-WOM on user decisions..

This study aims to determine the effect of convenience, security, promotion risks on the decision to use shopee paylater in Solo Raya. This research is a quantitative study, the population used is shopee paylater users who are in Solo Raya. Sampling in this study used purposive sampling techniques totaling 97 respondents. The data of this study were taken using a questionnaire. Meotde data analysis used validity and reliability tests, classical assumption tests and multiple linear regression tests using the spss23 program. The results of this study show that partially convenience does not have a significant effect on usage decisions, while security, risk, promotion, have a significant positive effect on usage decisions.