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This study aims to analyze the marketing strategy of the Wadiah Savings Product (Hanabung) at KSPPS Hanada Quwais Sembada using a SWOT approach to identify internal strengths, weaknesses, external opportunities, and threats influencing the institution’s marketing performance. The research employs a descriptive quantitative method supported by qualitative data obtained from interviews with five key informants. Data analysis was conducted using the IFE and EFE matrices to evaluate the weight, rating, and score of each strategic factor. The findings indicate that KSPPS Hanada’s major strengths include strong member loyalty, personalized services, and compliance with sharia principles. The main weaknesses are conventional promotional activities, limited marketing human resources, and insufficient digital innovation. Opportunities arise from increasing public awareness of Islamic finance, while threats come from digital financial service competition and low financial literacy levels. With an IFE score of 3.10 and an EFE score of 2.75, the institution is positioned within a growth strategy. The study highlights the need for more innovative and adaptive marketing strategies through digitalization, human resource development, and continuous financial literacy initiatives.

This research aims to understand how public perceptions and responses to social conflict are shaped in the digital era, marked by advances in information and communication technology. Using a descriptive qualitative approach and library research methods, this study analyzes various literature, journals, and previous research findings that address the relationship between digital media, social perceptions, and conflict dynamics. The results indicate that digital media plays a central role in shaping public perspectives on social conflict. Rapid, widespread, and interactive access to information makes it easier for people to engage in social issues, both actively through online campaigns and passively as observers. However, this phenomenon also poses challenges in the form of perceptual bias, the spread of hoaxes, and increased social polarization due to the dominance of certain narratives in the digital space. On the other hand, digital media also opens up opportunities for collective awareness, social empathy, and public participation in conflict resolution efforts. Therefore, improving digital literacy and media ethics are crucial factors in building a critical, rational, and peaceful society amidst the complexity of social interactions in cyberspace.

Ecofeminism encompasses a broader perspective, linking environmental issues with social issues. Previous research has shown that environmental discourse generated by various actors, including the government, NGOs, and the media, plays a significant role in shaping public awareness and behavior. However, the phenomenon of women often being excluded from decision-making regarding environmental policies requires special attention. In this digital era, women can share stories, adaptation strategies, and sustainable practices in addressing environmental issues through various platforms. This study aims to analyze the ideology of the women's community embodied in eco-discourse on the Modern Women Bali magazine. The research method applied is a qualitative method with data in the form of eco-discourse on the Modern Women Bali magazine. Results show that the ideologies of ecofeminism found in the media include women’s environmental care, women’s support for local sustainability, women’s role as guardian of nature, and women’s growth through nature.

This research intends to examine the application of the Child-Friendly School (CFS) policy in Sidoarjo Regency, concentrating on its effects on educational quality, changes in school culture, and the efficiency of collaborative governance among involved parties. The research is based on the necessity to enhance secure, inclusive, and child-focused learning settings that align with the regional government’s dedication to transforming public education services. A qualitative case study method was employed, which included informants from the Education and Culture Office, school leaders, educators, and participants from child advocacy groups. The results indicate that the CFS policy in Sidoarjo has effectively improved student engagement, teacher awareness of humanistic methods, and collaboration among institutions to foster a positive learning environment. The implementation of the policy illustrates a transition in school culture from an emphasis on instruction to a compassionate learning environment. Additionally, digital advancements and data-based reporting systems have enhanced transparency and accountability. In summary, Sidoarjo’s CFS policy demonstrates an effective implementation of public value management and collaborative governance principles within education policy. The research suggests improving teacher abilities, reinforcing assessment systems, and increasing inter-sector cooperation to guarantee the program's sustainability

The State Civil Apparatus Information System (SIASN) is a digital platform developed by the State Civil Service Agency (BKD) to manage ASN personnel data and information in Indonesia. This study aims to evaluate the SIASN-based promotion service policy at the Sidoarjo Regency Regional Civil Service Agency based on State Civil Service Agency Regulation Number 7 of 2023. The research method used is qualitative research with data collection techniques through in-depth interviews, participatory observation, and documentation studies. Data analysis uses the Miles and Huberman interactive model, while the evaluation framework uses William Dunn's evaluation criteria which include effectiveness, efficiency, adequacy, responsiveness, and accuracy. The evaluation results show that the SIASN-based promotion service policy at the Sidoarjo Regency BKD has been quite effective in achieving the goal of improving service quality and has a good level of efficiency in reducing bureaucratic flows. However, in terms of adequacy, there are still gaps related to human resources and system integration. The policy's responsiveness to ASN needs is quite good although there is still room for improvement in aspects of communication and data updating. The main obstacles identified include weak validity of personnel data, the absence of a bridging system between SIPEKAT and SIASN, limited human resources, and minimal awareness of ASN in updating independent data.

This research examines tourism development strategies through an industrial tourism programme in Sidoarjo Regency as an alternative for regional tourism diversification. Sidoarjo Regency is known as an industrial hub with various production centres, such as shrimp crackers, batik, and shrimp paste (terasi), which have considerable potential to be developed into industrial tourism destinations. The objectives of the study are to analyse industrial tourism development strategies, identify supporting and inhibiting factors, and formulate a collaborative model for sustainable industrial tourism development. The research employs a qualitative approach with data collection techniques including in-depth interviews, participant observation, and documentation study. Research informants include the Sidoarjo Regency Tourism Office, industry stakeholders, tourism communities, and tourists. The results indicate that the industrial tourism development strategy in Sidoarjo utilises a pentahelix approach involving the government, academia, businesses, the community, and the media. Supporting factors include the diversity of local industrial products, good accessibility, and government policy support. However, there are constraints such as minimal digital promotion, limited tourism facilities, and low awareness among business actors regarding the concept of industrial tourism. The recommended collaborative model encompasses institutional strengthening, increasing Human Resources (HR) capacity, developing supporting infrastructure, innovating tourism products, and integrated digital marketing. This research provides a practical contribution to the development of industrial tourism in regions with a strong small and medium-sized industrial economic base.

This study aims to analyze and implement the Village Community Empowerment Program through Sharia Financial Literacy and Introduction to Sharia Banking Products in Perkebunan Gunung Melayu Village. This program is motivated by the low level of formal financial literacy, particularly regarding Sharia banking, among the village community. The methods used are outreach and mentoring, focusing on two main pillars: instilling wise money management habits and introducing Sharia banking services. The results of the activities indicate an increase in community awareness of the importance of saving as a foundation for wise money management from an early age. Participants learn to manage expenses, distinguish between needs and wants, and prepare funds for the future, which are habits that form the basis for healthy and responsible financial behavior. In addition, the community is provided with a comprehensive understanding of the various financial services provided by Sharia banks, such as savings, deposits, checking accounts, ATM cards, and digital services. This understanding empowers the community to manage their money and conduct transactions safely and efficiently through a formal banking system that complies with Sharia principles. Overall, this program contributes significantly to increasing Sharia financial inclusion and literacy in Perkebunan Gunung Melayu Village.

Civic Education (PKn) has a strategic role as the main means in internalizing the values of Pancasila to students. Through PKn, the process of forming the character and personality of citizens can be carried out systematically, sustainably, and contextually, based on the values of divinity, humanity, unity, democracy, and justice. The internalization of these values is not only through mastery of concepts, but also through habituation of attitudes and behaviors in daily life. An interactive, reflective, and social project-based approach to learning allows learners to actively develop moral awareness, social responsibility, and a sense of nationalism. PKn functions as a character education instrument that not only forms civic knowledge, but also builds a strong national identity and a tolerant spirit. In the context of globalization and the challenges of the digital era, civil society is an important foundation in equipping the young generation to be able to be critical, adaptive, and still uphold national values. Therefore, PKn is not just a formal subject, but a strategic vehicle in forming a generation with Pancasila character who is ready to contribute positively to the life of society, nation, and state. This research emphasizes the urgency of PKn revitalization as a transformative and contextual value education.

This study examines the communication strategy of PT Nutrifood Indonesia through the L-Men Creator Crew (LCC) program as an implementation of the Integrated Marketing Communication (IMC) theory within the context of digital affiliate marketing. The research background stems from the shifting marketing landscape toward collaboration with content creators as a means to build authentic relationships and enhance brand awareness. The purpose of this study is to analyze how L-Men’s communication strategy is integrated across various IMC elements, including advertising, sales promotion, public relations, direct marketing, personal selling, and digital marketing. This research employs a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings indicate that L-Men successfully established an effective two-way communication system with its affiliate community through a community-based approach, personalized guidance, and consistent promotional support. The integration of messages across digital channels creates synergy that strengthens the brand image as an active, inspiring, and relevant brand for the younger generation. The implications of this study emphasize the importance of implementing IMC that focuses on long-term relationships and community collaboration in contemporary digital communication strategies.

The rapid growth of digital technology has revolutionized marketing practices, with social media becoming a primary platform for brand communication and audience engagement. Shopee Indonesia, as one of the leading e-commerce platforms in Southeast Asia, leverages various social media channels to strengthen its brand presence and connect with consumers. This study examines Shopee's digital marketing strategy through the management of the @notapprovedyet social media account, which creatively promotes Shopee products based on current social trends. The main focus of this study is to explain the content creation process and analyze the performance of accounts on Instagram, TikTok, and YouTube managed by Shopee Indonesia's Content Marketing Division. Using a creative marketing approach, this study aims to provide insights into effective social media management. The research findings are expected to contribute to understanding how the right social media strategy can increase audience engagement and brand awareness, especially in the highly competitive e-commerce industry.

This Community Service Program (PkM) arises from the significant challenges faced by Vocational High School (SMK) students in adapting to the rapid progression of the digital era and the widespread use of artificial intelligence (AI). In an environment flooded with online information, many students tend to accept and share digital content without adequately verifying its validity, leaving them susceptible to misinformation, deceptive media, and inaccurate data. Ethical risks linked to AI misuse have also surfaced, including plagiarism through automated text-generation tools, excessive reliance on chatbots without ethical consideration, and potential privacy breaches due to limited awareness of technological vulnerabilities. To respond to these issues, the PkM program adopts an educational strategy focused on critical digital literacy training and mentoring tailored for SMK students. The initiative highlights the importance of critical thinking in evaluating and validating digital information, while simultaneously promoting ethical responsibility in using AI. Through workshops, case-based simulations, group discussions, and practical content analysis, students learn to recognize digital manipulation and reflect on the social implications of AI. Expected outcomes include increased ethical digital awareness, the development of a sustainable training module, academic publications, and long-term collaboration between schools and universities, ultimately preparing students to be competent, ethical, and responsible digital citizens.

Advances in artificial intelligence (AI) technology present both opportunities and challenges for education. On the one hand, AI can enrich the learning process; on the other hand, it has the potential to shift human values ​​in education. This study aims to describe teachers' efforts to humanize learning in the AI ​​era, particularly in fostering students' learning awareness and independent thinking at SMAN 2 Singingi Hilir. The study used a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. Data analysis was conducted following the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The results show that teachers act as facilitators and inspirators in technology-based learning. Humanization of learning is realized through instilling the values ​​of reflection, empathy, and responsibility in the use of AI. In addition, teachers foster students' independent thinking through project-based learning and reflective discussions that balance digital intelligence with moral values. This process helps students become critical, independent, and ethical learners amidst the digitalization of education.

This study examines the construction of reality and violations of broadcasting ethics in the Xpose Uncensored Trans7 program in 2025 which displays a negative image of pesantren and kiai. Using a descriptive qualitative approach with the framing analysis of Pan and Kosicki's model, this study reveals the existence of tendentious narrative and visual manipulation, thus giving the impression of harassment of religious symbols. The broadcasts are considered to violate the principles of balance and social responsibility as stipulated in the Broadcasting Code of Conduct and Broadcast Program Standards (P3SPS). The public reaction that emerged through the hashtag #BoikotTRANS7 reflects the increasing public awareness of the importance of ethics in broadcasting practices. This phenomenon shows that the media not only functions as a conveyor of information, but also has a moral responsibility in shaping public opinion in a fair and balanced manner. This study emphasizes the urgency of increasing media literacy and ethical sensitivity in the production of broadcast content, especially those related to the representation of religious groups. Thus, the results of this study are expected to be a reference for broadcasting institutions, media regulators, and the public in encouraging more ethical and responsible broadcasting practices in the digital era.

The development of digital technology has changed consumer interaction and behavior patterns, including in purchasing decisions. Social media, especially TikTok, has become a strategic platform in marketing due to its interactive and visual content-based nature. Wardah, as a local cosmetics brand, utilizes TikTok through content marketing and Electronic Word of Mouth (E-WOM) strategies to strengthen brand awareness and encourage purchasing interest. This study aims to analyze the influence of content marketing and E-WOM on TikTok social media on the decision to purchase Wardah products. The research method used is quantitative with an associative approach. The research sample consisted of 97 respondents determined through purposive sampling. Data analysis was conducted using validity and reliability tests, descriptive analysis, classical assumption tests, hypothesis testing, multiple linear regression analysis, and the coefficient of determination R2. The results showed that content marketing had a positive and significant effect on purchasing decisions (t-count = 2.188; sig. 0.031). E-WOM also has a positive and significant effect (t-count = 15.020; sig. 0.001), with a more dominant effect than content marketing. Simultaneously, both social media have a significant effect on purchasing decisions (F-count = 119.690; sig. 0.001). The coefficient of determination (R²) of 0.718 indicates that 71.8% of the variation in purchasing decisions can be explained by both social factors, while 28.2% is influenced by other social factors outside the scope of this study. These findings confirm the importance of digital marketing strategies based on creative content and consumer reviews in increasing purchasing decisions for Wardah products on TikTok.

The rapid development of digital technology has encouraged public institutions to adapt their communication strategies to social media platforms. This study aims to analyze the digital communication strategy of Perumda Transpakuan Bogor through TikTok as a medium for public service communication. Using a descriptive qualitative approach, data were collected through observation of the official TikTok account, in-depth interviews with the Public Relations Division, and documentation. The findings show that Perumda Transpakuan Bogor applies three main pillars in its TikTok communication strategy: setting communication objectives, developing a light and informative communication style, and maintaining content consistency through a monthly content plan. The role of the Social Media Specialist is central in managing production stages from pre-production to post-publication by aligning creative trends with institutional messages. The results also reveal that TikTok effectively increases public awareness and engagement through interactive, educational, and entertaining content. This research implies that strengthening digital communication capacity and continuous evaluation of media strategies are essential for improving public service innovation and institutional credibility in the digital era.

This study aims to analyse the design and optimization of digital marketing to increase the brand awareness of the IdRink MSME through the integration of a website and Instagram. The research employed a Research and Development (R&D) method using the Four-D model (Define, Design, Develop, Disseminate), combined with prototyping techniques and evaluation through blackbox testing. Data were collected through interviews, literature review, observation, Google Analytics, Instagram Insight, and A/B testing questionnaires administered to 100 respondents. The results show that the development of a WordPress-based website and a structured Instagram content plan significantly improved IdRink’s digital performance. Within one month, the audience growth rate increased by 256%, average post reach reached 216%, and website traffic recorded 298 users. Brand awareness measurement indicated brand recognition of 74% and brand recall of 79%, higher than the comparison brand in the local beverage category. These findings indicate that integrating a website and Instagram as a digital marketing strategy is effective in moving IdRink from the unaware-of-brand stage to recognition and recall, expanding market reach, strengthening customer engagement, and building a more professional brand image among young urban consumers. The study recommends maintaining content consistency and utilising digital analytics to support future marketing decision-making.

This study examines Christian ethics in responding to the moral crisis of young people in the digital era. The development of social media, algorithmic culture, and the attention economy has shaped how young people construct identity, manage desire, build relationships, and make moral decisions. The central issue explored in this study is not merely digital misconduct, such as hoaxes, cyberbullying, pornography, self-display culture, and social media addiction, but the fracture of Christian self-awareness that separates faith from everyday digital practices. This research employs a descriptive qualitative method through library research and theological-ethical analysis. The data were analyzed through thematic reduction, categorization of digital moral issues, and interpretation based on Christian ethical principles. The findings show that the digital moral crisis must be understood as a problem of identity, desire formation, and character development. Therefore, this study constructs a model of digital Christian ethics consisting of digital moral literacy, digital character discipline, digital discipleship community, and digital witness. The implication is that families, churches, and Christian educational institutions must develop systematic, contextual, and transformative digital ethics formation.

The development of digital technology has transformed marketing patterns, including in the culinary sector. The MSME Feedmee.ind utilizes digital marketing strategies and builds brand awareness to increase consumer purchasing decisions. This phenomenon is relevant to consumer behavior trends, particularly among the younger generation active on social media, making digital marketing a critical factor in business competition. This research aims to determine the influence of digital marketing and brand awareness on the purchasing decisions for the MSME Feedmee.ind at Royal Plaza Surabaya. This study employs a quantitative method with the population consisting of all Feedmee.ind consumers at Royal Plaza Surabaya, using an accidental sampling technique. The research sample comprises 92 respondents selected based on specific criteria. Data analysis was conducted using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) technique with SmartPLS 4 software. The research findings indicate that digital marketing has a positive and significant influence on purchasing decisions. Similarly, brand awareness is also proven to have a positive and significant effect on purchasing decisions. These findings confirm that an interactive and consistent digital marketing strategy, supported by the strengthening of brand awareness, can effectively increase consumer interest and purchasing decisions.

Limited digital literacy remains a challenge for micro, small, and medium enterprises (MSMEs) in utilizing social media as a marketing tool. MSMEs TSB LURE in Bangka Kota Village, South Bangka Regency, face problems in expanding their market reach because their marketing strategies are still conventional. This community service activity aims to improve the digital marketing capacity of MSMEs through the use of the TikTok platform. The method used is Participatory Action Research (PAR), which actively involves partners in every stage of the activity, from problem identification, digital literacy training, content production assistance, to the implementation of TikTok Shop with the yellow basket feature. The results of the activity showed significant improvements, namely an increase in followers from 15 to 245, an increase in promotional content from 0 to 12, audience interaction reaching more than 350, and 65 clicks on the yellow basket. These achievements not only increased product visibility but also fostered social change in the form of the emergence of creative youth groups, local leaders from SME actors, and new awareness about the use of digital technology in supporting the local creative economy.

Community Service (KKN) is one method to implement the Tri Dharma of Higher Education through community service activities. The Independent KKN Project from the University of Muhammadiyah North Sumatra in 2025 was implemented in Dolok Kahean Village, Tapian Dolok District, Simalungun Regency, with the theme "Innovation and Creativity as Keys to Entrepreneurial Success in the Digital Economy Era. " The purpose of this study is to improve the ability of Micro, Small, and Medium Enterprises (MSMEs) actors in maximizing product marketing using digital marketing, with an emphasis on the use of photo and video content for business branding. The implementation methods of this activity include observation, interviews, socialization, and training in photography practices, editing, and digital content strategies. The results of this activity show an increase in knowledge and skills of MSME actors in creating promotional content, building brand identities (such as logos and product packaging), and utilizing social media as a marketing tool. In addition, social activities such as mutual cooperation, economic education in schools, and the creation of educational signs about waste also contribute to increasing social awareness in the community. The success of this activity was facilitated by community cooperation and support from village officials, while the main challenges were geographical conditions and limited transportation. Overall, this KKN activity had a positive impact on the development of local MSMEs, increased digital literacy, and strengthened the relationship between students and the village community, demonstrating the role of higher education institutions in community empowerment.