Strategi Digital Marketing Melalui Pengelolaan Media Sosial @notapprovedyet oleh Content Marketing Shopee Indonesia

Khadijah Najma Zahirah ; Sutisna Riyanto
Jurnal Riset Rumpun Seni, Desain dan Media 📅 2025 Vol 4, No 2 🔗 DOI: 10.55606/jurrsendem.v4i2.7442
Abstract
The rapid growth of digital technology has revolutionized marketing practices, with social media becoming a primary platform for brand communication and audience engagement. Shopee Indonesia, as one of the leading e-commerce platforms in Southeast Asia, leverages various social media channels to strengthen its brand presence and connect with consumers. This study examines Shopee's digital marketing strategy through the management of the @notapprovedyet social media account, which creatively promotes Shopee products based on current social trends. The main focus of this study is to explain the content creation process and analyze the performance of accounts on Instagram, TikTok, and YouTube managed by Shopee Indonesia's Content Marketing Division. Using a creative marketing approach, this study aims to provide insights into effective social media management. The research findings are expected to contribute to understanding how the right social media strategy can increase audience engagement and brand awareness, especially in the highly competitive e-commerce industry.
Keywords
Content Marketing; Digital Marketing; Shopee Indonesia; Social Media; Social Media Management
How to Cite

Khadijah Najma Zahirah & Sutisna Riyanto (2025). Strategi Digital Marketing Melalui Pengelolaan Media Sosial @notapprovedyet oleh Content Marketing Shopee Indonesia. Jurnal Riset Rumpun Seni, Desain dan Media, 4(2). https://doi.org/10.55606/jurrsendem.v4i2.7442

Khadijah Najma Zahirah; Sutisna Riyanto, "Strategi Digital Marketing Melalui Pengelolaan Media Sosial @notapprovedyet oleh Content Marketing Shopee Indonesia," Jurnal Riset Rumpun Seni, Desain dan Media, vol. 4, no. 2, 2025.

Khadijah Najma Zahirah; Sutisna Riyanto. "Strategi Digital Marketing Melalui Pengelolaan Media Sosial @notapprovedyet oleh Content Marketing Shopee Indonesia." Jurnal Riset Rumpun Seni, Desain dan Media, vol. 4, no. 2, 2025.

Khadijah Najma Zahirah; Sutisna Riyanto. "Strategi Digital Marketing Melalui Pengelolaan Media Sosial @notapprovedyet oleh Content Marketing Shopee Indonesia." Jurnal Riset Rumpun Seni, Desain dan Media 4, no. 2 (2025).

Khadijah Najma Zahirah & Sutisna Riyanto (2025) 'Strategi Digital Marketing Melalui Pengelolaan Media Sosial @notapprovedyet oleh Content Marketing Shopee Indonesia', Jurnal Riset Rumpun Seni, Desain dan Media, 4(2). doi: 10.55606/jurrsendem.v4i2.7442.

Khadijah Najma Zahirah; Sutisna Riyanto. Strategi Digital Marketing Melalui Pengelolaan Media Sosial @notapprovedyet oleh Content Marketing Shopee Indonesia. Jurnal Riset Rumpun Seni, Desain dan Media. 2025;4(2).

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