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The fashion industry in 2024 will continue to develop along with developing trends, technology and consumer needs. The existence of the fashion industry as one of the largest industries in the world contributes to the Indonesian economy. In the Indonesian fashion industry, there are many local brands. One of them is the Hamlin brand. In mid-March 2024, Hamlin was hit by an issue of product counterfeiting. This issue prompted the author to carry out media monitoring to monitor and analyze updates related to conversations regarding the Hamlin brand, including specific, positive opinions and negative opinions that could affect the public's reputation and trust in the Hamlin brand. This research uses a descriptive qualitative approach. Research data was obtained from the results of analysis of reviews on several social media. Researchers also use secondary data in the form of journal articles, books and other literature on the internet. The theory used in this research is Erving Goffman's dramaturgical theory. The results of the analysis show that the issue of product counterfeiting involving the Hamlin Brand has significantly disrupted the brand's image and reputation. Hamlin Brand's ineffective response to this issue has exacerbated the situation and increased public doubt and distrust of the brand.

The development of natural skincare products, such as spinach powder face masks, is becoming increasingly popular as a safe and environmentally friendly alternative. However, many beginner entrepreneurs lack understanding of proper packaging and labeling techniques, which can reduce product appeal and consumer trust. This community service activity aimed to enhance students’ skills in applying effective packaging and labeling techniques as part of product branding strategies. The implementation methods included knowledge delivery through training sessions, literature review on cosmetic packaging standards, creative design of attractive packaging and labels, and hands-on practice in packaging and labeling the spinach powder face mask products. The results showed that students gained new insights into the importance of packaging and labeling in building brand image. Moreover, the professionally designed packaging and informative labels created by the students successfully improved the perceived quality of the product among consumers and increased its marketability.

This research aims to investigate the relationship between Social Media Marketing Activities, Brand Experience, Brand Reputation, and Brand Equity towards Purchase Intention on the brand. A survey method was employed to collect data from respondents who are customers of the brand in the JABODETABEK area. The sample consisted of 180 respondents, and Multiple Linear Regression Analysis using SPSS was utilized to test the proposed hypotheses. The data collection technique employed purposive sampling. The results of the study indicate a significant positive correlation between Social Media Marketing Activities, Brand Experience, Brand Reputation, Brand Equity, and customers' Purchase Intention. This underscores the importance for Uniqlo to address these issues through improved marketing strategies, consistency in customer experience, reputation enhancement, and efforts to build strong brand equity. Uniqlo can enhance brand awareness, strengthen interaction with potential customers, build trust, increase customer preference, and ultimately boost consumers' intention to purchase its products. The managerial implications of this research highlight the importance of enhancing Social Media Marketing Activities, strengthening Brand Experience, building a good Brand Reputation, and continuously innovating to enhance Brand Equity. These findings provide valuable insights for marketing managers in designing effective strategies to increase sales and strengthen the brand's position in the market.    

This research aims to analyze the influence of Brand Image, Brand Trust and Product Quality on Purchase Decisions for Frestea products. The subjects in this research were consumers who had previously purchased Frestea products. The sample used in this research was 160 respondents. The sampling technique uses purposive sampling using a quantitative descriptive approach. The data analysis used is Smart PLS. The research results show that Brand Image has a positive and significant effect on Purchasing Decisions, Brand Trust has a positive and significant effect on Purchasing Decisions and Product Quality has a positive and significant effect on Purchasing Decisions. Partially, the results obtained are that there is a significant positive influence on Brand Image on Purchasing Decisions, Brand Trust has a positive and significant influence on Purchasing Decisions and Product Quality has a positive and significant influence on Purchasing Decisions

The rapid growth of the online marketplace has created competition between marketplaces in Indonesia. The emergence of various new marketplaces that are growing now allows consumers to move from one platform to another. This challenge must be faced by marketplaces in maintaining consumer loyalty. The purpose of this study was to determine the effect of e-service quality, e-trust and e-WOM on Lazada e-customer loyalty. This research is a descriptive research using quantitative methods. The population of this study is users of the Lazada marketplace in Sidoarjo. Sampling using non-probability sampling techniques with purposive sampling techniques with a total sample of 96 people. Data analysis technique using Partial Least Square using Smart-PLS 3.0 program.   The results of this study indicate that e-service quality, e-trust and e-wom partially affect e- loyalty.

The intense competitiveness in the commercial sector drives this research. Plastic trash in the environment is causing an increasing amount of natural damage. Customers are becoming more demanding when it comes to eco-friendly items. As a result, companies need to adopt green marketing as a new marketing tactic. Companies can get a competitive edge through green marketing by fostering greater customer trust. Young buyers favor things that are good for the environment. The purpose of this study is to determine the degree to which the purchasing decisions of the Class of 2020 Sharia Business Management students at the Faculty of Economics and Islamic Business, State Islamic University (UIN) Sjech M. Djamil Djambek Bukittinggi, are influenced by green marketing and brand image. Quantitative descriptive research is used in this study. Both primary and secondary data were used. With a sample size of 64 respondents, the study's population consisted of users of AQUA products. Data were gathered by questionnaire distribution and observation. Research instrument tests, which include validity and reliability testing, as well as traditional assumption tests, which include tests for heteroscedasticity, multicollinearity, autocorrelation, and normality, were employed in data processing procedures. using the aid of the SPSS22 program. Based on the research findings, it can be inferred that while brand image has a value of 0.00 less than 0.05 or (0.00<0.05), it can be concluded that brand image partially influences purchasing decisions. This is because the company is implementing a new marketing strategy, namely green marketing. The partially green marketing variable has a value of 0.002 which is smaller than 0.05 or (0.002 <0.05). Businesses can gain a competitive edge by using green marketing to enhance their positive consumer perception. It is possible to conclude that green marketing and brand image jointly have a large influence on purchase decisions because they both simultaneously have a computed F value > F table, or 249,499 > 3,148.

Kediri City is considered to have significant potential for developing a halal market industry. The Muslim population in Kediri City is reported to be 271,215 according to the 2022 data on Subdistricts and Religions Practiced in Kediri City. With the majority of the population in Kediri City being Muslim, this presents a great opportunity for micro, small, and medium-sized enterprises (MSMEs) to continue developing their products to meet the community's needs for halal products in Kediri City. This research aims to understand the perceptions and interests of MSMEs players in livestock product processing regarding halal certification in Kediri City, using a qualitative method. Sample selection for this research utilized purposive sampling and snowball sampling. There were two types of informants in this study: 2 (two) expert informants, consisting of the Cooperative and MSMEs Office and the local Ministry of Religion, and 10 (ten) key informants, namely MSMEs actors in livestock product processing business. According to Article 4 of the UUJPH (Halal Product Assurance Law), products entering, circulating, and traded in Indonesia's territory must have halal certification. The halal label can have a positive impact on businesses as it is considered to enhance consumer trust in products with the halal label. Based on the research results, MSMEs players in livestock product processing business in Kediri City feel a lack of knowledge due to the government's insufficient comprehensive dissemination to every element of society. 

This research explores the impact of marketing strategies that use social media on consumers' interest in making repeat purchases. Social media has become a significant platform in influencing consumer behavior. By integrating effective marketing strategies on social media, this research aims to understand how consumers' interactions with advertising and promotional content on social media influence their desire to make repeat purchases. Quantitative and qualitative research methods were used to analyze data from surveys and interviews with consumers who actively use social media. The results show a significant relationship between exposure to social media advertising and consumers' interest in repeat transactions, with factors such as brand trust and consumer engagement playing an important role in this process.

The improvement of food resilience in Indonesia, especially in the context of Micro, Small, and Medium Enterprises (UMKM) household industries, is a primary focus to achieve optimal food resilience. This write-up is a literature review related to the empirical phenomenon surrounding the issue of halal food products, discussing the strengthening of the legal aspects of halal food products in MSME household industries as a strategic step towards optimal food resilience. Halal food products are an essential need for Muslim communities, and government efforts to promote the halal industry align with the plan to become the world's halal industry center by 2024. The government has implemented policies to certify halal products through various agencies, such as the Technical Implementation Unit (UPT) of the Ministry of Industry and the Halal Product Assurance Organizing Agency (BPJPH) under the Ministry of Religious Affairs. The mandatory halal certification, starting with food and beverages in 2024, is a strategic step to strengthen the domestic industry's competitiveness in the global market. By reinforcing the legality of halal food products, it is expected to enhance consumer trust, develop the halal industry, and ultimately achieve optimal food resilience in Indonesia.

The purpose of designing the Wrapped by Gea Website is to create a media that is more informative, effective in promotion and increases consumer trust and also to reach a wider market but also makes it easier for owners to convey information on marketed goods to prospective buyers and provide an attractive website page display. The Glass Box method is the method used in this study where this method always tries to determine the facts and the factual causes or reasons that underlie the design of the Wrapped By Gea website. In the process of data analysis in the design of the Wrapped By Gea website using 5W + 1H analysis which aims to determine and solve the problems encountered and find solutions to these problems. In the process of designing the user experience website, observations have been made on the habits and desires of the users, as well as the results of observations and studies are compiled and made with a simple layout that is easy to understand. The design that is made produces a main media for web design Wrapped by Gea. This web design is designed in a simple way with a simple, good, and easy to understand layout and flow, so that users do not find it difficult when running the website. In addition to the main media for the Wrapped by Gea web design, a supporting media was also created to support the main media, namely Promotional Videos, Social Media, Paper Bags, Stickers, X-Banners, Posters, and Lanyards.

Business ethics is a business approach to conducting operations that covers all aspects of society, business and the public. Business ethics in an organization can influence the values, norms, and behavior of leaders and staff. Consumer trust is the confidence that consumers have in a product, service, or brand. This belief has an important role in influencing consumers' decisions to buy, reuse, and recommend certain products and services. CSR is a business initiative to consider the concerns of many stakeholders, including the environment, society, workers, and customers. The purpose of this research is to find out how important company ethics is in building consumer trust. This research uses a qualitative descriptive analysis method and data is obtained from literature studies, several books, references on the internet, and journals that examine similar research to support research on "The Role of Business Ethics in Building Consumer Trust". This research shows that a company's most morally responsible practices influence customer trust. This study highlights how urgent it is to see how the most morally responsible corporate practices influence customer trust. Sharia marketing strategies have a significant effect on consumer satisfaction and their trust in certain products and services. This research shows that the role of business ethics has a significant influence in building consumer trust.

Augmented Reality (AR) technology has emerged as a transformative tool in the e-commerce industry, enhancing the online shopping experience by offering interactive and immersive features. This study explores the impact of AR on consumer behavior, focusing on key factors such as trust, satisfaction, purchase decisions, and customer loyalty. Through a user experiment, participants interacted with AR-integrated e-commerce platforms, testing features such as virtual try-ons and product visualizations in real-world contexts. The results revealed that AR significantly enhances consumer trust, with more realistic and accurate product visualizations increasing confidence in both the product and platform. Customer satisfaction was also notably higher after interacting with AR features, with users reporting a more engaging and enjoyable shopping experience. Furthermore, purchase intention was positively influenced by the ability to visualize products and receive real-time, interactive feedback. Repeated exposure to AR led to increased customer loyalty, as participants expressed a higher likelihood of returning to use AR tools in future shopping experiences. These findings suggest that AR provides a strong competitive advantage for e-commerce platforms, enabling them to differentiate themselves in a crowded market by offering personalized, engaging, and trust-building shopping experiences. This research also highlights the practical implications for e-commerce businesses, recommending the integration of user-friendly and interactive AR features to enhance engagement, satisfaction, and decision-making. Future research should explore the broader applications of AR across industries and consumer segments to further understand its potential to revolutionize online shopping.

In the context of doing business and interacting with others, ethics plays a crucial role. Business ethics is not just an element, but a determinant of the success of a business. This study aims to investigate and analyze the role of Business Ethics in building consumer trust and satisfaction. The research method applied is Systematic Literature Review (SLR) with a focus on journals that have been published from 2014 to 2023. The results of this study, namely: 1. Business ethics has a positive effect on consumer trust, 2. Business ethics has a positive effect on customer satisfaction.

Home Industry Food or what is abbreviated as PIRT, is a certification for industries that produce food and beverages on a home scale. PIRT certification is only given to processed food products with a low level of risk. Home Industry Food (P-IRT) is a distribution permit for home-scale food production. So that consumers (MSMEs) who want to trade or sell no longer need to worry about dosage, product composition and packaging because safety is guaranteed through a P-IRT certificate or halal certificate. The purpose of making this Literature Review Article is to find out about pirt regulations and the importance of pirt permits for a product. The method used in this article is a literature review method with a literature search based on several literature regarding regulations and PIRT certification permits. The results obtained are understanding the regulations that exist in PIRT for MSME products for consumers so that they can guarantee that these products are not illegal and can be trusted in the eyes of the public. In conclusion, from these reviews, it can be concluded that distribution permits and PIRT certificates are mandatory for MSMEs that sell various kinds of products and know the PIRT regulations.

In the modern era, Muslim fashion, one of which is the hijab, is experiencing developments every year. Hijab is Muslim clothing that is very popular with Muslim women in Indonesia. This incident happened because Muslim women in Indonesia are aware that wearing the hijab is an obligation. This provides an open space for companies to produce Muslim clothing, especially hijabs, to become the main target market in the country. The purpose of this research is to find out whether promotions and testimonials have an influence on purchasing interest through the mediating variable of consumer trust in Buttonscraves products. There were 51 participants in this study and data was collected through an online survey using a Google form. The sampling technique was carried out using purposive sampling techniques and primary data types, as well as collecting questionnaires. The results of the analysis show that promotions have a significant effect on buying interest, testimonials have a significant effect on buying interest and testimonials have a simultaneous effect on buying interest in Hijab Buttonscraves.

In today's modern era, a person has many activities that must be carried out. With the existing conditions, consumers will automatically look for something that can support their daily lives more effectively and efficiently, which if we compare it with the present, one of these things will lead to instant foods. One food that is very popular and trusted among the wider community is instant noodle food products. This research aims to determine and analyze the influence of product quality, price, promotion on purchasing decisions for Indomie brand instant noodles among consumers in Solo. The data collection method was carried out by distributing questionnaires online using Google Form with a total of 56 respondents. The analysis technique used is multiple linear regression using SPSS version 26 software tools. The results obtained in this research show that product quality has no significant influence on purchasing decisions, price has a significant influence on purchasing decisions, and promotions have an influence on purchasing decisions.

The study of the role of the Financial Services Authority (OJK) in protecting banking customers is an important topic in the context of consumer protection and the stability of the financial system. OJK has the authority to end operational supervision procedures related to bank and non-bank exchange transactions, as well as providing legal certainty for customers. It is an Islamic economic perspective, OJK also has a role in protecting sharia banking customers. Legal protection for depositing customers has been regulated in various laws and regulations, including Law Number 21 of 2011 concerning OJK. OJK also has an important role in resolving consumer complaints in accordance with those regulated in the Consumer Protection Law. In addition, OJK is also involved in regulating national economic stimulus policies that have an impact on the spread of COVID-19. Through regulations such as OJK Regulation No. 48/POJK.03 Year 2020, OJK plays a role in loving the guarantee for financial losses felt by depositing customers. Thus, the role of OJK in protecting banking customers is very important in maintaining public trust in the financial system.

The use of the internet by students as a means of facilitating their activities and survival through social media has become a trend. The integration between the internet and social networks facilitates online product learning, especially in the context of online shopping. Students' consumption patterns, especially fashion products, have increased in line with their desire to follow the trends of today's young people. Fashion and appearance are the main focus for students, viewing it as an important aspect in showing identity and social status. Students' involvement in using the internet, especially for shopping, has changed their lifestyle significantly. Public consumption trends are influenced by students' online shopping behavior, which is not only based on needs, but also for personal pleasure and lifestyle. This can lead to consumer behavior, where individuals develop purchasing habits to satisfy themselves and increase prestige as a form of demonstrating socio-economic status. E-commerce, as a result of the development of Information Technology systems, has become an important means of meeting consumer needs. Factors such as price, level of trust, time freedom, and product variety influence students' online purchasing intentions. The wide variety of products online is an attraction, while trust is the basis for a mutually beneficial relationship between online sellers and buyers. This research uses a qualitative approach to get an in-depth picture of the impact of e-commerce on student consumption behavior. The research results show that student consumer behavior, especially in terms of online shopping, is influenced by factors such as trust, convenience and security. Trust in e-commerce is a key factor in growing students' buying interest.

Opportunities for crime in the digital business world include various forms of threats, such as system hacking, theft of personal data, financial fraud, and other criminal acts that can harm companies and damage consumer trust. Digital business is a business activity that in its implementation utilizes technology as a medium, either when creating or in a series of marketing activities. In an effort to deal with opportunities for crime in the world of e-business, companies must prioritize information security, strict policy implementation, education and training for employees, as well as partnerships with security and government agencies. This research uses a qualitative literature study method by obtaining secondary data through published journal articles with the question "Are there many opportunities for crime in the utilization or use of e-business?". Based on this, it is clear that there are still many opportunities for crime in the digital business world and continue to occur, where the crimes that often occur are fraud, hacking, as well as cybercrime and cyberfraud.

The research in this paper aims to find out more about the legal validity of online auctions via Instagram social media and how legal protection is for online auction participants on Instagram social media. The method used by the author in writing this article is a normative legal research ethod with a statutory approach. Research shows that the legal basis for carrying out online auctions via Instagram social media is Article 1320 of the Civil Code and 1338 of the Civil Code because the implementation is not submitted to an official auction house so it cannot be said to be an official auction and in implementing online auctions on Instagram social media there are weaknesses, namely in advertising goods. In the auction, information about the goods and services being sold is unclear, causing misperceptions among consumers or online auction participants on Instagram and is only based on trust. Legal protection for victims of social media online auction fraud is contained in Article 1243 of the Civil Code, Article 19 of Law Number 8 of 1999 concerning Consumer Protection, Article 28 paragraph (1) of the ITE Law, and dispute resolution is contained in Article 38 of the Law Republic of Indonesia Number 11 of 2008 concerning Information and Electronic Transactions.