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The purpose of this research is to see how the Literacy Warkop location influences student buyer interest at Sultan Ageng Tirtayasa University (Untirta). Factors such as comfort, accessibility and atmosphere were studied through a survey conducted by twenty students. In this current era of globalization, a coffee shop is not only a place to enjoy coffee, but also a place to interact socially and intellectually. It is hoped that the location of the literacy shop near the library or academic building will increase student accessibility and comfort. The research results show that students' buying interest is greatly influenced by the right purchase location. The buyer's desire to buy something which is influenced by internal and external factors is called buying interest. This research helps business people determine location placement methods to attract student attention. Therefore, location maintenance is very important for the success of literacy warkop in attracting student customers.

In the midst of increasingly complex globalization, organizations must continue to innovate and maximize the potential of existing resources to achieve competitive advantage. Human Resource Management (HRM) plays a strategic role in managing employees as important organizational assets. This research uses a Systematic Literature Review (SLR) approach to review various literatures that discuss the relationship between HRM strategies and achieving competitive advantage. The results of the literature analysis show that effective HRM strategies, including competency-based recruitment, employee development through training and education, fair reward systems, and the use of technology such as Human Resource Information System (HRIS), can improve organizational performance and competitiveness. In addition, transparent performance management and good internal communication are also important supporting factors. Nonetheless, challenges in implementing HRM strategies remain, such as changes in organizational culture and budget constraints, which require an adaptive approach. This research provides insights into how the right HRM strategy can contribute to the achievement of competitive advantage in the face of fast-changing global market dynamics.

The Family Hope Program (PKH) is a social assistance program aimed at improving the quality of life of underprivileged families through access to education, healthcare, and economic welfare. This article explores the implementation of Islamic character education within PKH, focusing on rural communities in Dawuhan Village. The study aims to analyze how Islamic values such as honesty, responsibility, hard work, and solidarity are applied in the daily lives of beneficiary families (KPM). The research employs a qualitative approach with data collection techniques including interviews, observations, and documentation. The findings reveal that Islamic character education in PKH serves as an effective tool to empower underprivileged families, not only by building individual morality but also by enhancing social cohesion and economic welfare. However, challenges such as low community participation, limited infrastructure, and cultural differences remain significant barriers. Recommendations from this study include enhancing the capacity of PKH facilitators, integrating Islamic values into educational modules, and fostering collaboration with religious institutions and local governments to ensure program sustainability. Islamic character education in PKH is expected to become a strategic solution for fostering sustainable social and economic transformation in rural communities

Indonesia is a country with high religious, cultural and ethnic diversity, where the potential for conflict and intolerance often becomes a challenge in social life. In this context, the Ecumenical Movement plays a strategic role as a forum for Christian unity across denominations to support the development of peace and tolerance in Indonesia. Through an approach to inter-religious dialogue, inclusive education and social action, this movement contributes to strengthening social harmony and building cross-religious solidarity. The Ecumenical Movement succeeded in reducing inter-religious prejudice, promoting respect for diversity, and forming a tolerant young generation. The Ecumenical Movement not only plays a role in strengthening internal relations among Christians but is also an important actor in creating peace and social stability in Indonesia's multicultural society.

Improving teacher competency is a key factor in improving the quality of education. One of the latest innovations in teacher professional development in Indonesia is the Merdeka Mengajar Platform (PMM), a digital-based platform designed to provide flexible access to independent training. This study aims to evaluate the effectiveness of PMM in improving teachers' pedagogical and professional competencies, especially in the context of educational transformation in the digital era. The method used is a literature study, by collecting and analyzing relevant literature from reputable academic sources. The results of the study indicate that PMM significantly improves teacher competency through interactive modules, online learning communities, and digital resources designed for learning personalization. Teachers who participate in training through PMM show better ability in implementing innovative learning strategies compared to those who do not use this platform or participate in traditional training. However, the effectiveness of PMM can be influenced by teachers' technological readiness and digital literacy, especially in areas with limited infrastructure. This study highlights the importance of supporting technology-based education policies to ensure that the benefits of PMM can be felt inclusively and sustainably. In conclusion, PMM is a promising solution to address the teacher training gap in Indonesia, but requires a strategic approach to improve its access and effectiveness. Further research is needed to evaluate the long-term empirical impact of this platform on teacher professional development and student learning quality.

Visual design at the HKBP Tapian Nauli Church plays an important role in providing counseling to young people. The message conveyed tends to be more effective if the design elements are adjusted to the preferences of the young audience, such as the use of modern colors and typography. Based on the research conducted, it can be concluded that design has a strategic role in religious counseling at the HKBP Tapian Nauli Church, especially in conveying messages to young people. Design is used as a supporting media that not only attracts attention but also helps clarify the religious values ​​that are to be conveyed.

Strengthening national insight and nationalism is a strategic step in building a society that loves its homeland, upholds unity, and understands diversity as the strength of the nation. This article discusses a community service program carried out in Sidodadi Village, Surabaya City, with the aim of increasing public understanding of national insight and nationalism. This program involved 30 participants from various backgrounds through seminars, group discussions, and practical training. Participatory methods were applied to ensure active community involvement in the learning process. The evaluation results showed a significant increase in the level of participant understanding, from 70% before the activity to 85% after. In addition, the positive response from participants reflects the success of this activity in instilling national values ​​that are relevant to everyday life. Despite challenges such as time constraints and uneven involvement, this activity has had a real impact on strengthening nationalism at the local level. This program concludes that strengthening national insight requires a systematic, educational, and sustainable approach. With the support of local governments and community participation, similar activities can be replicated in other regions to strengthen national unity.

Strengthening national insight and nationalism is a strategic step in building a society that loves its homeland, upholds unity, and understands diversity as the strength of the nation. This article discusses a community service program carried out in Sidodadi Village, Surabaya City, with the aim of increasing public understanding of national insight and nationalism. This program involved 30 participants from various backgrounds through seminars, group discussions, and practical training. Participatory methods were applied to ensure active community involvement in the learning process. The evaluation results showed a significant increase in the level of participant understanding, from 70% before the activity to 85% after. In addition, the positive response from participants reflects the success of this activity in instilling national values ​​that are relevant to everyday life. Despite challenges such as time constraints and uneven involvement, this activity has had a real impact on strengthening nationalism at the local level. This program concludes that strengthening national insight requires a systematic, educational, and sustainable approach. With the support of local governments and community participation, similar activities can be replicated in other regions to strengthen national unity.

This study examines the factors influencing consumer interest in using the Emaal application at Basmalah Supermarket, Ngempit branch. The research employs a descriptive qualitative approach, involving interviews with active users of the Emaal application. The findings reveal that key drivers include perceived usefulness, ease of use, transaction convenience, and transaction security. Consumers value features such as cashless payments, loyalty rewards, and the ability to track transaction histories. However, barriers such as limited consumer awareness, slow application response times, and competition with conventional payment methods also impact adoption. The study underscores the need for strategic marketing, consumer education, and technological optimization to enhance user adoption rates. These insights provide practical guidance for Basmalah in tailoring its digital marketing strategies to the needs of the Ngempit demographic.

Cultural education is crucial for preserving local wisdom, especially in Indonesia, which is rich in diverse traditions and cultures. However, there are many challenges in maintaining it, particularly in the era of modernization and technological advancement. One way to preserve local wisdom is through education. Education, in general, plays a role in civilization, where the goal of civilization is to improve the quality of humanity, ultimately producing advanced and civilized individuals. Values, knowledge, and cultural practices that have been passed down through generations are known as local wisdom. The aim of this article is to examine how cultural education can help maintain, preserve, and transmit local wisdom to younger generations. Cultural education can enhance appreciation and love for local culture, as well as foster an understanding of local history and identity. A context-based approach allows cultural education to link academic knowledge with everyday life. It can also strengthen public awareness of the importance of preserving traditions. In the face of globalization challenges, cultural education is also vital in raising the awareness of younger generations to differentiate external influences without disregarding indigenous culture. By integrating the values embedded in local wisdom into the school curriculum and promoting education based on local wisdom practices, education can play a key role in preserving local wisdom. Therefore, integrating cultural education into both formal and informal curricula is a strategic step to ensure the preservation of local wisdom in the modern era. Education based on local wisdom helps teachers, students, and schools preserve the potential of each region and generate learning that respects cultural diversity.    

This study aims to analyse the relationship between ethical leadership, organisational culture, and employee performance in the context of modern organisations. Through a comprehensive literature review, this study reveals that ethical leadership and a positive organisational culture have a significant influence on employee performance. Ethical leadership, characterised by leaders' concrete actions in implementing moral values, creates a work environment that supports ethical and innovative behaviour. A strong organisational culture, which reflects the shared values and norms adopted by members of the organisation, also plays an important role in shaping employee behaviour and improving performance. In addition, employee engagement and employee commitment are important factors that mediate the relationship between ethical leadership, organisational culture and employee performance. The findings of this study conclude that investment in ethical leadership development and the establishment of a positive organisational culture are strategic steps for organisations to achieve superior and sustainable performance.  

E The integration of Environmental, Social, and Governance (ESG) principles into e-procurement systems offers a pathway to achieving sustainable public procurement in Indonesia. This study explores relevant ESG criteria and formulates strategies to enhance the capacity of procurement personnel in implementing these principles. The findings highlight the importance of incorporating environmental criteria such as energy efficiency, eco-friendly materials, and waste management; social criteria like labor standards compliance, local MSME empowerment, and gender equality; and governance criteria including transparency, anti-corruption, and tax compliance. While e-procurement provides a digital platform to improve efficiency and transparency, challenges such as limited awareness, capacity gaps, and the absence of specific ESG guidelines hinder effective implementation. To address these issues, the study proposes strategic measures, including the development of ESG-based evaluation systems, comprehensive training programs for procurement personnel, and robust monitoring frameworks. These initiatives aim to align procurement practices with the principles of Sustainable Public Procurement (SPP), ensuring that procurement contributes to environmental sustainability, social equity, and better governance. By overcoming existing barriers and fostering collaboration among stakeholders, Indonesia can position itself as a leader in sustainable procurement practices. This research provides practical recommendations to integrate ESG into procurement systems, paving the way for a more accountable, equitable, and sustainable procurement framework.

This study aims to analyze the potential for developing Wind Power Plants (PLTB) in Gorontalo Province, focusing on wind speed in several strategic locations. The consistent and relatively high wind speeds in coastal and lowland areas of Gorontalo make the region highly suitable for developing wind energy as a renewable energy source. This research utilizes meteorological data to measure wind speed at four locations: Batudaa Pantai 1, Batudaa Pantai 2, Kwandang, and Sumalata. The analysis reveals that wind speeds range from 6.73 m/s to 7.08 m/s, with electricity generation capacity per turbine ranging from 146 kW to 170 kW. The total electricity capacity that can be generated by 30 turbines across these locations is 18.9 MW. This potential provides a significant contribution to meeting renewable energy needs in Gorontalo and Indonesia in general. However, the development of PLTB in this area requires further consideration of technical, economic, social, and regulatory aspects. Therefore, it is recommended to conduct a comprehensive feasibility study to assess the technical and economic viability, as well as the social and economic impacts on local communities. Additionally, government support in terms of policy and fiscal incentives will expedite the development of PLTB in Gorontalo, which in turn can contribute to reducing greenhouse gas emissions and supporting sustainable energy in the future.

This study examines the role of Artificial Intelligence (AI) in marketing strategy through a Systematic Literature Review (SLR) approach. AI has shown a transformative impact by outperforming traditional methods, especially in optimizing big data-based marketing strategies. With the ability to analyze consumer behavior in depth, AI enables businesses to personalize marketing efforts and improve user experiences more efficiently and responsively. However, challenges such as data privacy, high initial investment, and reliance on data quality remain major concerns that must be addressed. This study also evaluates the effectiveness of using AI across marketing channels, which shows significant differences in their impact on business strategy. In addition, the integration of AI-based fitness equipment is considered to have a major contribution in increasing consumer satisfaction while driving online business growth. The results of this study provide valuable insights into the effective implementation of AI, as well as highlight the importance of maintaining data security and implementing AI strategically to provide optimal benefits for consumers and business development.

This research aims to analyze the impact of a new coil winding design in 3-phase induction motor on effiiciency, with the objective of creating a new 3-phase induction motor with improved performance. The research was conducted in the Electric Power System Laboratority, Department of Electrical Engineering, Padang Institute of Technology, and focuses solely on efficiency and its relationship to motor output power. The study involved redesigning the coils of a conventional 3-phase induction motor into a 6-phase coil design without altering the motor’s position, followed by testing both motors and comparing the efficiency of the conventional 3-phase induction motor with that of the redesigned 6-phase motor using the asymmetrical double methode. The result show that the efficiency of the 6-phase coil-designed motor increased compared to the conventional 3-phase induction motor.   importance of maintaining data security and implementing AI strategically to provide optimal benefits for consumers and business development.

The curriculum is a fundamental component of the education system, designed to meet the evolving needs of society. In 2022, the Indonesian Ministry of Education, Culture, Research, and Technology introduced the Merdeka Curriculum as a strategic response to global challenges and the impacts of the COVID-19 pandemic. This study aims to analyze the implementation of the Merdeka Curriculum, identify the challenges encountered, and propose strategies to enhance its effectiveness. The research employs a literature review with a qualitative approach, underpinned by Structural Functional Theory to interpret the dynamics of curriculum implementation. The findings reveal significant disparities in teachers’ readiness to understand and implement the curriculum, influenced by factors such as training, resource availability, and institutional support. Major challenges include insufficient infrastructure, gaps in understanding, and resistance to pedagogical innovation. The study concludes that strengthening collaboration among teachers, schools, communities, and the government, combined with intensive training and infrastructure development, can optimize the curriculum’s potential in fostering globally competitive human resources. It is recommended that all stakeholders actively engage in cross-sector collaboration to ensure the sustainable implementation of the Merdeka Curriculum.

This article examines family efforts to prevent stunting through nutritious food processing based on local food ingredients. Stunting, as a result of chronic malnutrition in the first thousand days of life, threatens the quality of physical growth, cognitive development, and long-term productivity. The utilization of local food ingredients such as vegetables, fruits, animal protein, and regional carbohydrates is considered a strategic solution that is affordable, nutritious, and easily accessible. Through a literature review method, this article explores the economic and health benefits of local foods and the importance of creativity in their processing. The study emphasizes the role of families in creating a balanced diet, encouraging healthy eating habits and supporting a stunting-free generation. The conclusion of this article highlights the importance of a multisectoral approach to sustainable stunting prevention, in order to create a healthier and more productive future for the nation.

This study aims to analyze and compare the financial ratios of three mining companies, namely PT Aneka Tambang, PT Adaro Energy, and PT Baramulti Suksessarana, in assessing company stability and growth. The analysis was conducted using a qualitative descriptive approach by utilizing financial ratio data such as liquidity, activity, solvency, profitability, and market in the 2019-2023 period. The results show that PT Aneka Tambang excels in liquidity stability, PT Baramulti Suksessarana has high efficiency in asset utilization, and PT Adaro Energy offers great growth potential with significant fluctuations in profitability. This research provides strategic insights for investors in selecting mining companies according to risk profiles and investment objectives, as well as a reference for academics in understanding the dynamics of the financial performance of the mining sector

Theological dialogue between Islam and Christianity in the Middle East is a strategic effort to create peace amidst the historical, social and political tensions that plague the region. This research aims to analyze the dynamics of theological dialogue and its impact on interreligious relations, as well as evaluate the challenges and opportunities that arise in the context of peace. Using descriptive-analytical qualitative methods, this research collected data from literature studies, interviews with religious figures, and analysis of interfaith documents.

This study examines the urgency and implementation of innovation in Islamic religious education curriculum in responding to the challenges of the modern era. Islamic religious education not only functions as a medium for transferring religious knowledge, but also as a means of character formation and mastery of life skills amidst the development of science and technology. Using a qualitative-descriptive research method through a literature study approach, this study analyzes the historical journey of the curriculum from pre-independence to reform, as well as the challenges and opportunities faced in innovation in Islamic higher education. The results of the study indicate that innovation in Islamic religious education curriculum is very important to improve the quality of education, integrate Islamic values ​​with technological advances, and form competent individuals in the era of globalization. However, challenges such as resistance to change, gaps in technology adoption, and the need to maintain the authenticity of religious teachings require a strategic approach. This study recommends the development of an adaptive curriculum that remains based on Islamic values ​​to realize a relevant, inclusive, and transformative Islamic religious education system for modern society.