Publication Search

72,210 articles from 658 journals · 2,111 citations tracked

Showing 2901-2920 of 2,929

Analytics

Fajrin, Wahyutri Imelda; Jumari, Jumari; Hidayat, Tauhid

Jurnal Faidatuna 2022 STAI Denpasar Bali

Data digitalization in the modernization era will make it easier for teachers and students to learn so that it will have an impact on learning achievement. the purpose of this study was to determine: 1) the effect of digitizing school data with student achievement in SD Muhammadiyah 2 Denpasar, 2) the effect of teacher performance on student achievement in SD Muhammadiyah 2 Denpasar, 3) influence between digitizing data and teacher performance on achievement student learning at SD Muhammadiyah 2 Denpasar. This research uses correlational quantitative methods. The population used in this study was fifth grade students totaling 140 students, and the number of samples totaling 104 students using the proportional stratified random sampling technique. Data collection techniques by observation, questionnaire and documentation. Data analysis technique by testing the hypothesis is a product moment correlation technique and multiple correlation analysis. The results of this study indicate that (1) there is an influence between the digitalization of data with student learning achievement where t arithmetic> t table of 2.195> 1.983 significance level of 5%. (2) there is an influence between teacher performance with student achievement where t arithmetic> t table of 2.195> 1.983 significance level of 5%. (3) there is the effect of digitalized data and teacher performance with student learning achievement where the value of Fcount> Ftable is 5.648> 3.08 with a significance level of 5%. From these results it can be concluded there is an influence between: 1) digitalization of school data on student achievement in SD Muhammadiyah 2 Denpasar, 2) teacher performance on student achievement in SD Muhammadiyah 2 Denpasar, 3) Digitalization of school data and teacher performance together towards achievement student learning at SD Muhammadiyah 2 Denpasar.

Nik Haryanti; Mar’atul Hasanah; Setyaning Utami

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2022 Pusat Riset dan Inovasi Nasional

The development of technology in the current digital era is very fast and rapid. Various technological advances can be obtained easily. Along with the times and the rapid development of technology, information and communication between humans can be done with various tools or facilities, one of which is a means for refreshment, such as playing online games.

Dede Indra Setiabudi; Iis Humaeroh

International Journal of Education and Literature 2022 Lembaga Pengembangan Kinerja Dosen

This study aims to determine the role of student organizations in building character, especially in today's digital generation. In conducting this research, the author applies a qualitative or descriptive literature study research method. Literature studies are obtained through a literacy process from various books and articles related to the material to be discussed. The literature study in this study was carried out by the author through the process of reading, concluding, then processing and developing the data obtained as material from the research conducted. Based on the research carried out, it was concluded that the very important role of student organizations in educating student character in this digital era is critical thinking. If students do not have the ability to think critically, it will be very easy to fall into things that weaken the character of the nation. Students must be able to be good examples for the community and the task of students is also to make the best possible use of existing digital technology and then implement it in everyday life. This research is expected to provide information and add insight to readers, especially students, about the role of student organizations in the digital generation.

Alya Takwarina Cahyani; Maliki Aji Prakoso; Murdiansyah Herman

CiDEA Journal 2022 Universitas 17 Agustus 1945 Semarang

Pada saat ini dunia semakin berkembang dan kemajuan IPTEK tidak bisa dihindarkan karena hampir seluruh kehidupan berkaitan dengan teknologi. Termasuk pembayaran melalui telepon seluler telah menjadi cara pembayaran termudah, menggantikan cara pembayaran tradisional. Kemajuan teknologi menyebabkan konsumen bergantung pada seluler karena lebih cepat, lebih mudah, dan praktis untuk melakukan transaksi sehari-hari dengan menggunakan ponsel. E-wallet adalah salah satu metode yang kuat untuk melakukan pembayaran melalui online, pengguna sadar bahwa menggunakan e-wallet dapat membantu transaksi keuangan menjadi sederhana dan cepat. Dalam hal aplikasi keuangan, keamanan/ kerahasiaan privasi sangat penting di era digital di antara kelompok generasi milenial.

Sitti Hartini Rachman; Karlina Ghazalah Rahman

Journal of Administrative and Sosial Science (JASS) 2022 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Diawal tahun 2020 pandemi Covid-19 mulai mewabah di Indonesia, hal ini menimbulkan pergerakan baru di bidang bisnis. Pandemi yang terjadi sekarang ini menyebabkan persaingan dunia industri sangat kuat terutama bisnis produk Kesehatan, adanya wabah Virus Covid-19 ini membuat masyarakat berbondong-bondong membeli produk Kesehatan yang sesuai dengan protol Kesehatan yang telah ditetapkan agar dapat menjalankan kegiatan di luar rumah di era new normal ini. Pandemi Covid-19 ini adalah bencana yang melanda masyarakat di seluruh Dunia, pemerintah Indonesia telah menetapkan Covid-19 ini jenis penyakit yang menimbulkan kedaruratan kesehatan masyarakat, hal ini menunjukkan bahwa penyebaran Covid-19 ini sangat tinggi di masa sekarang ini. Wabah pandemi Covid-19 ini membuka peluang yang lebih besar bagi para pelaku usaha untuk menghasilkan uang dengan cepat, salah satunya dengan menjual produk-produk kesehatan guna mengantisipasi penularan dan penyebaran Covid-19.  

Sarwo Nugroho; Sarwo Nugroho; Agus Waryanto

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

Penelitian ini bertujuan untuk memahami bagaimana masyarakat terlibat dengan seni di era selfie, perangkat digital, dan media sosial. Ini mengkaji pengalaman penonton pameran seni, di mana pengunjung didorong untuk menggunakan media sosial untuk berbagi pengalaman seni mereka, untuk memahami bagaimana pendekatan semacam itu dapat mengubah sifat keterlibatan pengunjung dengan seni. Bisa dibilang, selfie yang diambil di ruang seni memperkaya pengalaman dan keterlibatan pengunjung dengan seni dan berfungsi sebagai alat pemasaran bersama, memberdayakan, dan otentik untuk museum. Data untuk penelitian ini dikumpulkan melalui observasi non partisipan (etnografi) dan netnografi di Museum Lawang Sewu Semarang. Hasil penelitian menunjukkan bahwa alih-alih mempromosikan pelepasan dari karya seni, selfie di ruang seni menjadi "keterikatan materi - diskursif jaringan" yang memberdayakan konsumen seni untuk bersama-sama menciptakan nilai dan organisasi seni untuk mengurangi jarak antar konsumen dan mereproduksi keaslian ikonik dari karya seni. karya seni di ruang maya. Artikel ini berkontribusi pada teori selfie dengan mengatasi pandangan tradisional tentang selfie sebagai manifestasi ekspresi diri narsistik. Sebaliknya, dalam mempromosikan interpretasi selfie sebagai sarana pemberdayaan dan demokratisasi yang digunakan oleh konsumen seni untuk mengembangkan narasi dan proyek identitas dalam konteks seperti museum di mana secara tradisional pengembangan narasi adalah karakter elit. Kontribusi lebih lanjut yang diberikan oleh penelitian ini berasal dari identifikasi kelompok pengunjung (yaitu, pelari realitas, pecinta seni, photoholics, dan pecinta selfie), ditempatkan pada kontinum nilai co-creation, yang perlu disadari oleh administrator seni sebagai memasuki era konsumsi seni yang lebih dinamis. Dengan menguraikan implikasi manajerial, penelitian ini memberikan refleksi awal tentang bagaimana manajer seni dapat menavigasi era yang muncul dari selfie .   Keywords: Selfie, Media Sosial, Interpretas

Ilma Atqiyak, Nila; Dwi Budi Santoso

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

Gramedia Digital application itself is a good innovation in the digital era now. Even though it has been used by users but there are still some obstacles or lack of information contained on the application, therefore it requires maturity and capability assessment of the application. The COBIT 5 framework is an IT audit standard that has been issued by ISACA, COBIT 5 itself has a total of 11 domains but this time the research only focuses on 5 domains namely EDM05, APO05, BAI04, DSS01, MEA01. The results of the maturity and capability level calculations from Gramedia Digital applications resulted in an average of EDM05 with a result of 2.7, APO05 with a result of 2.8, BAI04 with a result of 2.7, DSS01 with a result of 2.7, MEA01 with a result of 2.8. And the average capability generated by these domains is rounded to 3. The conclusion in this study gramedia Digital application has not met the targeted target of 4.

Basmalah Harun; Magdalena Magdalena; Desi Ratnasari; Olivia

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2022 Universitas Muhammadiyah Manado

Technology has developed rapidly, this is because technology has become a primary need for society. In our current digital era, we are witnessing changes in communication styles. However, the use of social media can have positive and negative impacts. Where the development of technology also has an impact on every aspect of life, including the psychology of every human being. Negative impacts include the mental health of teenagers. The aim of this activity is to increase teenagers' knowledge about the impact of digital on the mental health of teenagers at Bawakaraeng High School. The method used is lecture and discussion at the end of the meeting. The results of the activity show that it can increase teenagers' knowledge and that teenagers are willing to limit the use of social media, look for information other than social media, look for positive activities, use social media wisely, release and delete social media applications. Thus, the effect of using social media decreases on the mental health of its users.

Roudlotun Ni’mah; Khoirotus Silfiyah; Farida Isroani

Nusantara: Jurnal Pengabdian kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

The Digital Age is a period that cannot be separated from the rapid increase in information technology. Islamic nature and character is very valuable as a channel and barrier for children at TPQ in managing information technology in today's digital era. This is what underlies the importance of Parenting Skill Training for TPQ Al Ikhlas Santri Guardians in the Digital Era, the Islamic Digital Parenting community movement program. This program demonstrates to introduce the computerized world to guardians, and teach them to have the option of getting ready. Young people are facing the rapid advancement of innovation by applying Islamic traits to children. This Business Program aims to provide skills to prepare and provide knowledge to guardians regarding correct Islamic parenting patterns for children in old age. Departing from this problem, then, at that time, what the guardians of santri needed to do to prevent and survive the bad consequences of the computerized world was to develop Digital Resilience in children. Advanced Resilience is its capacity to control the possible risks of an internet-based world by developing virtues in young people (Shotbolt, 2016, 2017). This work should be made possible by instilling great Islamic qualities and character in young people.

hisbulloh, moh hamzah

DINAMIKA HUKUM 2022 Universitas Stikubank

Abstrack: The rapid development of technology affects various aspects of life, one of the effects of technological developments is felt in the process of data management systems which are almost entirely digital-based, this affects the availability of data recorded in digital form which is very abundant, resulting in the creation of a digital system known as Big Data. On the other hand, the rapid development of technology creates new problems, problems that often arise in the current era regarding the protection of personal data. Regulations related to the protection of personal data, both in government and private institutions, have been regulated in several laws and regulations, but in their implementation the rules governing personal data protection are not sufficient to provide protection for personal data collected in Big Data, both in government institutions and private. Therefore, this study analyzes the alignment of the use of Big Data technology with public or consumer privacy regarding the protection of personal data. The research method uses a literature review with a conceptual-analytic approach. The data used are various journals related to the topic the author is studying, related laws and regulations and several news sources from print and electronic media. The use of big data must be balanced with strong protections related to personal data protection, in practice in Indonesia the lack of legal rules related to personal data protection has resulted in many cases of data leakage.

Na’imul Faizah; Lutfi Eskawati

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2021 Universitas Muhammadiyah Manado

Character education strengthening occurs not only theoretically in the classroom but also through habituation in daily life. Using drama as a method for character education can be effective because drama is closely linked to character development. This article aims to discuss the affirmation of drama appreciation learning in relation to the importance of character education for fourth-semester students at STKIP Darussalam Cilacap. The researcher applies a literature review methodology, focusing on the use of texts and library literature as primary sources. The results indicate that regular drama appreciation learning activities have a positive impact on students' development. The findings highlight the significant contribution of drama appreciation learning to character education at STKIP Darussalam. It teaches students moral values, ethics, and responsibilities. Additionally, interaction during drama activities plays a key role in enhancing students' tolerance towards differing opinions, backgrounds, and cultures, creating a holistic educational environment. The presence of drama as an art form, both at the elementary school level and as part of higher education curricula, should impact by reflecting the reinforcement of character education in the digital era, which increasingly overlooks essential foundational aspects of life, such as efforts to build good personal and moral character. 

Ramlah, Ramlah

Jurnal Manajemen dan Ekonomi Bisnis 2021 Pusat Riset dan Inovasi Nasional

. Industri Financial Technologi (Fintech) merupakan salah satu metode layanan jasa keuangan yang mulai populer di era digital sekarang ini. Dan pembayaran digital menjadi salah satu sektor dalam industri Fintech yang paling berkembang di Indonesia. Khususnya Perbankan, Tujuan penelitian ini ialah untuk mengetahui bagaimana penerapan Fintech oleh PT Bank Rakyat Indonesia (Persero) Tbk KCP Slamet Riyadi Makassar. Jenis penelitian yang digunakan ialah penelitian kualitatif. Metode pengumpulan data menggunakan studi kepustakaan dan studi lapangan. Analisa data yang digunakan oleh penulis adalah penelitian deskriptif kualitatif. Hasil penelitian menunjukan jika Fintech adalah sebuah sebutan yang disingkat dari kata ‘financial’ dan ‘technology’ di mana artinya adalah sebuah inovasi di dalam bidang jasa keuangan. Fintech memiliki peranan yang sangat penting bagi pertumbuhan ekonomi di Indonesia, di antaranya adalah Meningkatkan inklusi keuangan nasional; Meningkatkan pemerataan tingkat kesejahteraan penduduk; Fintech dapat meminimalisir peredaran uang tunai sehingga dapat meminimalisir pula terjadinya inflasi, Pengguna layanan Fintech dapat mengetahui secara langsung data transaksinya sendiri tanpa melalui pihak ketiga; Pengguna layanan Fintech dapat memberikan saran dan kritikan secara langsung terhadap platform yang menyediakan layanan tersebut dan Layanan Fintech memberikan berbagai pilihan layanan yang memudahkan kebutuhan penggunanya   Kata kunci: penerapan, fintech, bank rakyat indonesia

Fictor S. Misssa; Edwer Y. Dethan; Yanto Tefa; Petrus Pareira; Angelita Meneses

Nusantara: Jurnal Pengabdian kepada Masyarakat 2021 Pusat Riset dan Inovasi Nasional

This community service project aims to enhance Sunday School teachers’ ability to use digital media as a tool for children’s faith formation in local churches. The rapid development of information technology requires churches to adapt their educational ministries, including children’s spiritual learning. The training was conducted at the Christian Evangelical Church in Timor (GMIT) Sion Noelbaki Congregation, involving 25 Sunday School teachers. The implementation methods included needs observation, interactive workshops, practical sessions on creating digital Bible content, and direct mentoring in using media such as spiritual videos, PowerPoint, and online platforms (YouTube, Canva, and WhatsApp Groups). Evaluation was carried out through pretest-posttest and participant satisfaction questionnaires. The results showed a 78% increase in teachers’ competence in using digital media after the training. Participants also demonstrated high enthusiasm and commitment to applying digital media in their children’s ministry. This activity had a positive impact on improving the quality of faith education, making Sunday School learning more engaging, contextual, and relevant to children’s lives in the digital era.

Muhammad Sholikhan; Muhammad Sholikhan; Yayuk Kurniawati

JURNAL ILMIAH KOMPUTER GRAFIS 2021 UNIVERSITAS STEKOM

In this digital era, business competition is increasingly competitive. A business is required to conduct continuous evaluation. In today's business world, e-commerce is a necessity to increase business competition and product sales. In the use of e-commerce, buying and selling and marketing activities will be easier and more efficient where consumers will find it easier to buy and sell the desired goods without having to leave the house so as to show the ease of transactions, reduce costs and speed up the transaction process. This study aims to create a Blogspot-Based E-Commerce Web Design as a Promotional Media for Kendal Hijab Blessing Boutique. It is hoped that the design and development of an e-commerce blog can help business actors to market their products more broadly so that they can increase sales and make it easier for consumers to transact, especially at the Kendal Hijab Berkah Boutique.  

Sumaryanto, Sumaryanto; Widajanti, Erni; Handayani, Asih

Adi Widya: Jurnal Pengabdian Masyarakat 2021 Lembaga Penelitian dan Pengabdian Masyarakat

UMKM menghadapi persaingan yang ketat, era digitalisasi menuntut pelaku usaha bergerak secepat perubahan. Data, teknologi Smartphone dan aplikasi adalah satu paket. Salah satu aplikasi yang dapat digunakan adalah imooji. Bagi UMKM aplikasi imooji membantu mencapai tujuan usaha. Pemasaran Sosial digunakan untuk menarik empati, yaitu dengan mengelola sampah. Roti Andika adalah UMKM di daerah Tohudan, menghasilkan roti berbahan baku, peralatan dan cara operasional konvensional. Keunggulannya harga murah. Pegawai Roti Andika anak-anak muda yang familiar dengan smartphone, tetapi penggunaan smartphone tidak optimal. Fungsi Aplikasi imooji untuk memasarkan produk, kali ini kontennya berisi kepedulani lingkungan yaitu cara mengelola sampah yang benar. Target pelatihan meningkatkan penjualan melalui konten mengelola sampah dan meningkatkan kualitas hidup serta informasi yang ingin disampaikan kepada siapapun, dimanapun dan kapanpun dengan konten menarik.

Yessica Amelia; Muhammad Rizal; Ranti Karlaili

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2021 Universitas Muhammadiyah Manado

Digital economic transactions have emerged as a result of Indonesia's technological and financial information advancements. In order to optimize tax revenue, the Indonesian government adapt and respond to the growing prevalence of digital transactions, especially e-commerce. The primary obstacles include finding a clear definition for digital economic enterprises, enacting legislation governing digital transactions that are compliant with international standards, and allocating resources in a way that optimizes the advantages of digital economic transactions. By creating electronic platforms like DJP-online, the Indonesian government hopes to improve the ease and openness of the tax filing procedure. In an effort to maximize tax revenue in the digital age, tax advisors play a crucial role, and society must change to embrace technology. To ensure a smooth and successful rollout of the digital tax system, the Indonesian government must constantly update rules, enhance public education efforts, and improve online services. This community engagement activity discussed the material through online webinars, providing an accessible platform for all participants to gain insights into the digital taxation landscape and aiding the government in socializing regulations in the field of digital taxation    

Fikri Satrio Darmo; Athfal Fuji Dinanda; Bintang Putra Pamungkas

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2020 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Product distribution is a crucial element of the supply chain system that ensures the smooth flow of goods from producers to consumers at minimal cost and with high reliability. Distribution efficiency not only reduces operational costs but also improves customer satisfaction, market competitiveness, and business sustainability. In the context of Micro, Small, and Medium Enterprises (MSMEs), distribution efficiency becomes even more critical due to limited financial, human, and infrastructural resources. This study aims to analyze the product distribution efficiency of UMKM Kerupuk Jaya Pesona, located in Cinanggung Village, Serang Regency, Banten Province, by applying two classical transportation methods: the North West Corner (NWC) and Least Cost (LC) methods. Both methods were used to determine the allocation pattern that minimizes total transportation cost across three destination regions: Serang, Cilegon, and Pandeglang. The data include three couriers (as supply sources) and three market destinations (as demands), totaling 18,000 product units per distribution cycle. The results show that both NWC and LC methods yield the same total transportation cost of Rp 358,000,000, although their allocation patterns differ. This indicates that the supply–demand and cost structure of the UMKM’s logistics system is balanced. This research concludes that simple optimization methods such as NWC and LC can serve as practical decision-support tools for MSMEs without requiring complex computational models. The study also recommends the application of the Modified Distribution (MODI) method to verify the optimality of the solution and highlights the importance of logistics efficiency in strengthening MSME competitiveness in the digital era.

Suryo, Herning

Adi Widya: Jurnal Pengabdian Masyarakat 2020 Lembaga Penelitian dan Pengabdian Masyarakat

ABSTRACT Community Service Activities titled "Increasing Political Awareness of Beginner Voters in the Digital Era" aims to promote the importance of political awareness in this political year especially in the digital era, so that novice voters can wisely sort out positive political communication and then be able to exercise their voting rights. appropriately. Community Service should be beneficial to various parties, including contributing to foster more awareness about politics, especially in the city of Surakarta; It is the third Dharma Perguruan Tinggi and the results can be valuable input for the development of the LP2M Unit and as a supporter of other Higher Education Tri Dharma activities, namely Education and Research. Community Service was attended by 50 participants of vocational students in the city of Surakarta. The output of this Community Service activity can be published in Proceedings in the Senadimas.Keywords: Awareness, Beginner Voters, Politics, Digital Era ABSTRAK Kegiatan Pengabdian kepada Masyarakat yang berjudul “Peningkatan Kesadaran Politik Pemilih Pemula di Era Digital” ini bertujuan untuk mensosialisasikan tentang pentingnya kesadaran politik di tahun politik ini terlebih di era digital, sehingga pemilih pemula dapat memilah dengan bijak komunikasi politik yang positif dan kemudian dapat menggunakan hak pilihnya dengan tepat. Pengabdian kepada Masyarakat ini hendaknya bermanfaat bagi berbagai pihak, antara lain memberikan kontribusi untuk lebih menumbuhkan kesadaran tentang politik terutama di Kota Surakarta; Merupakan pelaksanaan Dharma Perguruan Tinggi yang ke tiga dan  hasilnya dapat sebagai masukan yang berharga bagi perkembangan Unit LP2M dan sebagai pendukung kegiatan Tri Dharma Perguruan Tinggi yang lain yaitu Pendidikan dan Penelitian. Pengabdian kepada Masyarakat ini diikuti oleh 50 peserta siswa-siswi SMK di Kota Surakarta. Luaran dari kegiatan Pengabdian Pada Masyarakat ini adalah dapat dimuat pada Proceeding di Senadimas.Kata Kunci : Kesadaran, Pemilih Pemula, Politik, Era Digital

Jawandi, Ahmad -; Putro, Eko Adi

Adi Widya: Jurnal Pengabdian Masyarakat 2020 Lembaga Penelitian dan Pengabdian Masyarakat

Diera digital ini sangat mempengaruhi komunikasi anak dan orang tua, seseorang yang jauh menjadi dekat dan yang dekat terasa jauh karena adanya media sosial. Banyak sekali kesalahan komunikasi yang dilakukan orang tua terhadap anak-anaknya di rumah. Orang tua yang kurang bisa berkomunikasi dengan anaknya akan menimbulkan kerenggangan atau konflik hubungan, sebaliknya orang tua yang dapat menerima dan berkomunikasi secara efektif sebagaimana adanya akan membuat anak cenderung dapat tumbuh, berkembang, membuat perubahan-perubahan yang membangun, belajar memecahkan masalah-masalah, secara psikologis semakin sehat, semakin produktif, kreatif dan mampu mengaktualisasikan potensi sepenuhnya. Karena itu, orang tua perlu menumbuhkan sikap yang tepat dan mempelajari keterampilan komunikasi yang efektif untuk menguatkan hubungan antara orang tua dan anak. Orang tua harus mengambil inisiatif dengan mengikuti beberapa cara untuk membangun komunikasi yang efektif, salah satunya melalui pendekatan behavior teknik modeling. Sasaran pengabdian adalah Keluarga Penerima Manfaat (KPM) Program Keluarga Harapan di Kecamatan Wonosegoro. Tujuan dalam kegiatan pengabdian masyarakat ini adalah memberikan metode pelatihan dalam membangun komunikasi interpersonal yang efektif antara orang tua dengan anak diera digital melalui teknik modeling. Metode yang digunakan dalam pengabdian masyarakat ini adalah modeling sebagai pendekatan membangun komunikasi interpersonal yang efektif dalam keluarga. Dalam metode modeling ini menggunakan beberapa teknik khusus yaitu teknik Symbolic Model, Live Model dan Behavior Rehearsal.. Pelaksanaan pengabdian kepada masyarakat ini, dilaksanakan dengan seminar dan pelatihan melalui ceramah, diskusi dan ramu pendapat (brain storming), tanya jawab, serta praktik secara langsung. Pelaksanaan pelatihan teknik modeling sebagai upaya dalam membangun komunikasi interpersonal yang efektif orang tua dengan anak diera digital dilakukan sebanyak 4 kali pertemuan.  Hasil yang diharapkan dari pengabdian masyarakat yang dilakukan adalah terwujud pemahaman orang tua tentang pentingnya membangun komunikasi interpersonal yang efektif antara orang tua dengan anak diera digital yang diaplikasikan dalam kehidupan sehari-hari melalui teknik modeling. Kata Kunci : Teknik Modeling, Komunikasi Interpersonal

Dewi, Septiana Novita; Haryanto, Aris Tri; Wariati, Ambar

Adi Widya: Jurnal Pengabdian Masyarakat 2020 Lembaga Penelitian dan Pengabdian Masyarakat

Pengabdian ini merupakan pengabdian lanjutan dari proses pengabdian sebelumnyam bahwa di Kelurahan Desa Gebang memiliki potensi untuk ditingkatkan UMKM makanan ringan.  Dengan adanya peningkatan UMKM di Kelurahan Gebang, akan dapat meningkatkan kesejahteraan masyarakat di lingkungannya. Akan tetapi dalam pemasaran produk UMKM masyarakat di Kelurahan Gebang belum diimbangi dengan adanya pemanfaatan alat tekhnologi, sehingga proses pemasaran belum optimal. Hal ini disebabkan karena rata-rata pelaku UMKM memiliki usia yang tidak muda lagi, sehingga perlu pendampingan yang lebih ekstra. Pada saat era milineal ini, semua disajikan secara praktis dan efisien yaitu dengan memanfaatkan tekhnologi informasi. Seperti pemasaran melalui akun facebook, Instagram, website, twitter dan lain-lain. Hal ini bertujuan bahwa dengan menggunakan tekhnologi informasi, semua informasi produk dapat tersampaikan secara luas, baik tingkat nasional maupun internasional. Permasalahan yang utama ketika UMKM tidak memanfaatkan tekhnologi informasi dengan baik adalah mereka hanya bisa menjual produknya secara lokal dan jenis-jenis produk yang dijual tidak tersampaikan secara luas. Dalam mensiatasi kompetensi bisnis di era digital diharapkan seluruh UMKM memahami dan menggunakan digital marketing dengan baik, agar mereka mampu bersaing dengan baik hingga mencapai keunggulan k;ompetitif lebih maksimal. Materi yang diberikan kepada UMKM di Kelurahan Desa Gebang adalah tujuh konsep pemasran ampuh dengan metode digital, diantaranya adalah Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pembuatan Konten, Mobile Marketing, Email Marketing, Affiliate Marketing, Pemasaran Media SosialUMKM, Digital Marketing, Kelurahan Gebang