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The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hypothesis test, the test results show that (1) Viral marketing increases purchasing behaviour on the Instagram Adds platform. (2) The results of the testing of the second hypothesis show that social media marketing has an effect on consumers' decisions to make purchases through the Instagram Adds platform.

Penelitian ini bertujuan untuk mengembangkan alat pembelajaran yang dapat digunakan untuk merevolusi sistem pendidikan tradisional dalam bidang hukum menggunakan pembelajaran simulasi metaverse.  Pembelajaran berbasis simulasi melibatkan pembuatan skenario realistis dalam lingkungan yang aman dan terkendali untuk membantu mahasiswa dalam mengembangkan keterampilan dan pengetahuan yang dapat diterapkan pada situasi dunia nyata, terlebih lagi, lingkungan online yang terbentuk semenjak pandemi covid muncul membuat berbagai institusi pendidikan doipaksa untuk terus berevolusi dalam penggunaan platform digital yang semakin canggih. Penelitian ini menggunakan pendekatan sistematik dan holistik dan dievaluasi lebih lanjut untuk mengalisis dan memberikan saran perubahan pada kurikulum pendidikan tinggi dibidang ilmu hukum sehingga alat yang diusulkan dapat digunakan lebih luas lagi pada berbagai program studi. Hasil penelitian menunjukkan bahwa, terdapat peningkatan pembelajaran mahasiswa lintas kurikulum profesi khususnya bidang hukum terlebih lagi dimasa pandemi covid dengan memanfaatkan ruang virtual yang memiliki suasana dunia nyata, sehingga menjembatani bentuk pembelajaran antara program akademik dan pengembangan profesi berkelanjutan

Pertumbuhan teknologi dan digitalisasi telah membawa dampak signifikan pada kegiatan ekonomi, terutama dengan meningkatnya popularitas ononlinm sebagai bentuk jual beli online. E-commerce memberikan kemudahan dan kenyamanan bagi konsumen, tetapi dapat menyebabkan sifat konsumtif yang berlebihan, khususnya pada siswa. Sifat konsumtif ini dapat memicu gaya hidup hedonisme dan buruknya manajemen keuangan pada siswa. Oleh karena itu, perlu ada upaya untuk mengajarkan siswa tentang pentingnya memprioritaskan kebutuhan dan pengelolaan keuangan yang baik. Penelitian ini menggunakan metode pendekatan kualitatif deskriptif untuk memahami pemahaman siswa tentang e-commerce dan literasi keuangan serta kaitannya dengan sikap konsumtif siswa dan minat wirausaha siswa dalam menggunakan e-commerce. Kuesioner disebarkan melalui Google Form kepada siswa SMA/SMK sederajat. Pertanyaan dalam kuesioner mencakup pengetahuan penggunaan e-commerce, tingkat literasi keuangan siswa, sikap konsumtif dan pengaturan keuangan, serta minat wirausaha dalam menggunakan e-commerce. Penelitian ini menunjukkan bahwa e-commerce banyak digunakan oleh siswa SMA/SMK sederajat dalam kegiatan konsumsi, terutama melalui platform Shopee. Namun, penggunaan e-commerce tidak berpengaruh pada sikap konsumtif siswa karena mereka lebih membeli barang sesuai kebutuhan. Akan tetapi, penggunaan e-commerce berpengaruh pada minat berwirausaha siswa karena mudah diakses dan efektif. Tingkat literasi keuangan siswa berada pada kategori sedang dan siswa memiliki pemahaman dalam mengelola dan mengatur keuangannya dengan baik, sehingga cenderung tidak bertindak konsumtif dalam aktivitas konsumsinya. Literasi keuangan siswa yang baik juga menumbuhkan minat wirausaha.

The trust of the congregation in the mosque management is greatly influenced by the quality of a transparent and accountable management system. Manual recording systems that are still widely used are often less effective in providing accurate, fast, and easily accessible data, especially related to cash flow information and mosque activity programs. This condition can cause unclear information that has an impact on the low active participation of pilgrims. This research offers a solution in the form of building a website-based mosque administration system that is adaptive and easy to use. System development is carried out through the stages of needs analysis, feature design, application implementation, and functional testing. The system built provides several main services, including managing worship schedules, recording income and expenditure in a structured manner, and reporting mosque activities in detail and real-time. Through the web platform, financial information and activity programs can be accessed more openly, thereby increasing transparency and accountability in mosque management. The results of the development show that this system is able to simplify the administrative process, speed up the presentation of information, and support the supervision of funds by pilgrims and administrators. Thus, a website-based administration system can be an effective solution to increase the trust of worshippers and encourage more active participation in mosque activities.

The development of information technology provides opportunities for educators to create more efficient and interactive learning evaluation media. This study aims to design and develop a computer-based test media using Wondershare Quiz Creator as a tool to support online learning. The research method used is Research and Development (R&D) with a waterfall model, which includes the stages of needs analysis, design, development, testing, and implementation. The results show that the developed test media is capable of providing various types of questions, such as multiple choice, short answer, true-false, and matching, and is equipped with features such as automatic feedback, time settings, and exportable test results. User testing indicates that the media is easy to use, responsive, and effective in supporting the learning evaluation process in online learning. In addition, educators can quickly create, manage, and distribute tests through digital platforms without requiring advanced technical skills. Thus, the use of Wondershare Quiz Creator has proven to be an alternative solution for providing practical and interactive computer-based test media that supports improving the quality of online learning. This research is expected to serve as a reference for educators in utilizing technology to enhance the effectiveness of learning evaluation

The rapid growth of e-commerce in Indonesia has generated a massive and continuous volume of product reviews. This user-generated content is vital for business intelligence, yet its sheer scale makes manual analysis inefficient, subjective, and practically impossible. Automated sentiment analysis is therefore crucial for businesses to efficiently understand customer feedback and market perception. This research addresses this gap by implementing the Naïve Bayes Classifier (NBC) algorithm to automatically classify the sentiment of Indonesian-language e-commerce product reviews. This study utilized a dataset of 2,000 reviews collected from a major e-commerce platform's "Electronics" category. The data underwent critical text preprocessing stages (case folding, tokenizing, stopword removal, and stemming using the Sastrawi library) to handle the complexities of informal Indonesian text. The dataset was split using an 80/20 ratio, resulting in 1,600 training reviews and 400 testing reviews. Model performance was then evaluated using a Confusion Matrix, focusing on the key metrics of Accuracy, Precision, and Recall. The test results showed excellent performance, achieving an Accuracy of 90.00%, Precision of 91.93%, and Recall of 95.00%. These results demonstrate that the Naïve Bayes algorithm, when supported by robust preprocessing, is a highly effective, reliable, and computationally efficient method for this task, providing a valuable tool for e-commerce stakeholders.

Penelitian ini bertujuan untuk mengetahui bagaimana peningkatan pendapatan sentra industri keripik ubi melalui tiktok shop. Dalam penelitian ini metode yang digunakan adalah metode kualitatif deskriptif dengan menggunakan sumber data primer dan sekunder. Teknik pengumpulan data primer digunakan melalui wawancara. Dengan responden yang diwawancarai sebanyak 3 orang. Sementara data sekunder yang digunakan melalui artikel, e-book atau secara via online atau melalui website-website terpercaya tertentu. Berdasarkan hasil penelitian mengenai Peningkatan Pendapatan Sentra Industri Keripik Ubi Melalui Tiktokshop menyatakan bahwa Tiktok shop yang menjadi salah satu platform trending yang banyak diakses oleh para pengguna smartphone membuat sentra industri keripik ubi mengalami peningkatan pendapatan. Dengan menggunakan aplikasi Tiktok shop, membantu sentra industri keripik ubi dalam memperkenalkan dan mempromosikan produknya hingga ke luar kota. Pekerja sentra industri keripik ubi harus mampu memanajemen waktunya untuk melakukan live dalam aplikasi tik tok shop yang nantinya akan membuatnya menjadi FYP (For You Page). Pendapatan sentra industri keripik ubi mengalami peningkatan yang signifikan hingga mencapai target pasar yang diinginkan.    

Indonesia is one of the countries whose residents have started using the internet in conducting buying and selling business transactions, with the increasing number of internet users and online business transactions, a marketplace, Shopee, was born. Shopee is an online marketplace platform that is used to practice buying and selling goods actively and easily. The products offered by this application are very diverse, ranging from garments, cellphones, beauty products, electronics, sports instruments, medicines, home furnishings, office stationery to food and beverages. Shopee services are implemented in interactions between producers and consumers quickly, easily and precisely. The advantages of Shopee are not only online business transactions, but Shopee is also a source of employment which is quite large and easy to work on. The sales strategy carried out by Shopee is very good so that this makes sellers and buyers more comfortable in shopping. The Shopee application is very suitable to be used as a sales medium because the promotional features provided by Shopee are able to increase the seller's sales profit. From the explanation above, the Hyunbina Collection business has a marketing method to sell products to consumers, it is necessary to use the Shopee Marketplace Sales to increase sales of women's bags. Based on the background of these problems, the authors are interested in compiling a Final Project report with the title "The Effect of Utilizing the Shopee Application in Increasing Sales of Hyunbina Collection".

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.

This study aims to look at the process of internalizing character education during the COVID-19 pandemic through entrepreneurship education as a general subject of higher education in Indonesia. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. During the COVID-19 pandemic, universities implemented distance learning so that learning could continue, this made the process of internalizing character education through entrepreneurship education continue, through three stages, carried out in stages and continuously, namely 1) The value transformation stage, with presentations, discussions , and questions and answers through the digital platform Zoom or Google Meet. 2) The value transaction stage, carried out by field observations and virtual interviews with entrepreneurs. 3) The internalization stage, carried out in virtual practice by participating in the entrepreneurship program organized by the Directorate General of Higher Education in Independent Learning-Independent Campus (MBKM). Students at the end have the values of character education and entrepreneurial character, namely having high responsibility, hardworking, creative, independent, democratic traits and attitudes, love for the motherland, national spirit, achievement, socializing, peace-loving, fond of reading, and cares about the social environment, and has the characteristics of courage, wisdom, confidence, and foresight in seeing opportunities. Students with it will behave well, have sympathy, empathy, and know what is good and what is bad.

Percetakan Daduh adalah sebuah usaha percetakan yang memproduksi stempel, undangan, kartu nama, buku yasin, dan lainnya. Penggunaan teknologi yang dapat diterapkan pada salah satu faktor penentu pendapatan usaha yaitu harga jual, mengharuskan perusahaan percetakan untuk beradaptasi dengan kemajuan teknologi. Akan tetapi, saat ini mekanisme perhitungan harga pada Percetakan Daduh masih dilakukan secara manual dan tanpa memperhitungkan ketiga komponen biaya produksi. Hal ini dapat menyebabkan proses penentuan harga menghasilkan jumlah yang tidak tepat. Dengan adanya permasalahan tersebut, pemilik usaha membutuhkan sebuah program yang mempermudah perhitungan harga pokok produksi. User Interface sistem ini dikembangkan dengan menggunakan React JS sebagai framework JavaScript dan Firebase sebagai platform penyimpanan database. Pada sistem berbasis web ini, harga pokok produksi dihitung menggunakan metode harga pokok pesanan. Dengan menggunakan metode harga pokok pesanan, biaya produksi dihitung atas dasar jumlah pesanan. Sistem ini terdiri dari data biaya sebagai masukan dan harga pokok produksi sebagai keluaran. Data biaya yang diinputkan meliputi informasi yang berkaitan dengan komponen harga pokok produksi,  yaitu biaya bahan baku, tenaga kerja, dan biaya overhead pabrik. Aplikasi ini mampu membantu percetakan Daduh dalam menetapkan harga pokok produksi dengan cepat dan efisien.

Berdasarkan hasil penelitian yang dilakukan terdapat masalah yang ditemukan yaitu pada saat proses penggecekan kedalaman dan kekeruhan kualitas air masih menggunakan sistem secara manual yang melibatkan peran karyawan dalam melakukan proses penggecekannya dengan menggunakan alat turbidity meter dan level transmitter. Oleh sebab itu peneliti memberikan masukkan dan saran untuk proses penggecekan kedalaman dan kekeruhan air tersebut menggunakan sensor dalam mendapatkan hasil penggecekannya dan sistem berbasis internet of things untuk memonitoring hasil dari sensor yang digunakan. Lalu hasil dari prosesnya dapat dimonitoring langsung kedalam platform website. Didalam penelitian ini penulis menggunakan metode logika fuzzy logic untuk memprogram perangkat kerasnya dan hasil monitoringnya menggunakan website dengan framework codeigneter. Yang bertujuan untuk membangun sistem monitoring penggecekan kedalaman dan kekeruhan kualitas air secara otomatis menggunakan sensor ultrasonic dan sensor turbidity.

The presence of the Covid-19 pandemic has raised problems in Indonesia's education world. The policy to implement fruitful learning from home is a challenge in carrying out effective learning. An overview of learning in the era of the covid pandemic can be seen from the learning at the end of the 2019/2020 school year from various surveys conducted. The existence of simple online learning and learning that emphasizes giving assignments makes students experience learning boredom. Teacher creativity in carrying out solutive learning is needed through online learning with various complex platforms and offline learning.

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan platform digital berupa aplikasi saham dalam meningkatkan pertumbuhan ekonomi Indonesia, dimana di era digitalisasi bermunculan berbagai aplikasi saham dalam beberapa tahun terakhir. Jenis penelitian ini adalah penelitian deskriptif kualitatif dengan menggunakan data sekunder dari laporan statistik Otoritas Jasa Keuangan, laporan statistik Badan Pusat Statistik, laporan statistik Kustodian Sentral Efek Indonesia, dan studi literatur. Metode analisis yang digunakan dalam penelitian ini adalah menganalisis, menggambarkan, dan meringkas berbagai kondisi dari berbagai data yang dikumpulkan dan diamati. Hasil penelitian ini menunjukkan bahwa volume transaksi saham di bursa efek tahun 2021 rata-rata mencapai sebesar 424,704 juta saham, mengalami kenaikan signifikan dibandingkan tahun-tahun sebelumnya yakni pada 2020 rata-rata sebesar 235,284 juta saham dan pada 2019 rata-rata sebesar 296,864 juta saham. Sebaran Investor Domestik di Indonesia tahun  2021 rata-rata mencapai 16.66% dengan total aset rata-rata sebesar 140,29 Triliun Rupiah. Program edukasi dan literasi yang diberikan oleh pihak sekuritas mengenai aplikasi digital investasi berperan dalam peningkatan jumlah investor sehingga berpengaruh pada peningkatan transaksi saham, hal tersebut memberikan dampak positif pada perekonomian nasional Indonesia.

 The Independent Curriculum was determined by the Ministry of Education and Culture and the Minister of Religion of the Republic of Indonesia has issued a decree number 347 of 2022 regarding guidelines for implementing the Independent Curriculum in madrasah. So the implementation of the Independent Curriculum at Madrasah Ibtidaiyah becomes a demand for madrasah. The research uses a library research. The data research related to the Independent Curriculum and the Decree of the Minister of Religion of the Republic of Indonesia number 347 of 2022 concerning the Independent Curriculum. The Analyzing data of this research using a way to describe the data in the study (content analysis). The Independent Madrasah Ibtidaiyah curriculum implements learning according to the abilities of students which gives more space to develop student’s basic character and competence. The Character abilities that support interactive learning is by developing abilities and having characters in the form of noble character, diversity, independence, critical and creative reasoning. Have a focus on essential learning and adapts to the abilities of the students. The Independent Curriculum at Madrasah Ibtidaiyah was developed in Indonesia with the aim to improve the quality of education. Its implementation is adjusted to the needs and characteristics of students which can facilitate the learning process without feeling burdened in the implementation of learning in Madrasahs. It is because the process of implementing the Independent Madrasah Ibtidaiyah Curriculum is more profound, fun and independent. Implementation of the Independent Madrasah Ibrtidaiyah Curriculum in accordance with KMA RI No. 347 Year 2022 is supported by the existence of the Independent Learning platform which is easily accessible. The Independent Curriculum application contains teaching tools needed by students and teachers to facilitate the learning process.    

Guru- guru di SD Negeri 064020 Medan memiliki kendala kurangnya pengetahuan tentang penerapan kurikulum merdeka.  Solusi alternatif terhadap permasalahan yang dihadapi guru-guru di SD Negeri 064020 Medan, setelah dilakukannya sosialisasi pengetahuan tentang implementasi kurikulum merdeka berdasarkan pengenalan platform merdeka mengajar diharapkan dapat meningkatkan pengetahuan serta dapat menerapkan kurikulum merdeka di sekolah tersebut dengan mensosialisasikan kepada guru-guru SD Negeri 064020 Medan. Setelah sosialisasi dilakukan kepada guru-guru SD Negeri 064020 Medan maka tim pengusul akan melakukan evaluasi dengan cara memberikan tugas dan angket kepada guru-guru di SD Negeri 064020 Medan untuk diisi apakah hasil dari sosialisasi sudah memenuhi solusi yang diharapkan dari masalah guru-guru SD negeri 064020 Medan.    

Analisis ini bermaksud menggambarkan wujud tindak tutur ilokusi yang terdapat dalam web series Impefect 2 Episode 1. Metode penelitian yang merupakan deskriptif kualitatif dengan menggunakan sumber data berupa video web series Impefect 2 Episode 1 pada platform We TV. Pengumpulan data dilakukan menggunakan teknik simak, rekam dan catat, hasil catatan mengandung dialog para tokoh web series Impefect 2 Episode 1. Berdasarkan analisis data yang ditelaah di dalam web series Impefect 2 Episode 1 terdpat tindak ilokusi dengan jenis asertif, direktif, komisif, ekspresif, dan deklarasi. Jenis tindak tutur ilokusi yang diujarkan oleh para tokoh Web Series Imperfect 2 Episode 1 berjumlah 2, jenis direktif yang berjumlah 2, jenis komisif  berjumlah 1, jenis ekspresif  berjumlah 3 dan jenis deklarasi yang berjumlah 2. Jenis terbanyak yang terdapat dalam Web Series Imperfect 2 Episode 1 yakni jenis ekspresif, hal ini dikarenakan Web Series Imperfect 2 Episode 1 banyak mengandung adegan yang menggambarkan sikap psikologis para tokoh.

Bahasa adalah alat yang digunakan orang setiap hari untuk mengekspresikan diri dan berkomunikasi dengan orang lain. Teknologi dan pengetahuan berkembang pesat sebagai akibat dari globalisasi. Salah satunya adalah internet, teknologi kompleks yang mencakup berbagai platform media sosial. Media sosial memiliki dampak karena berfungsi sebagai platform untuk komunikasi pendidikan dan memungkinkan pengguna untuk berbagi pengetahuan dan pemikiran satu sama lain. Di sisi lain, penggunaan dan penulisan bahasa Indonesia juga dapat dipengaruhi oleh media sosial. Pengguna media sosial memiliki kemampuan untuk menampilkan aktivitasnya, berbagi pemikiran, dan mengomunikasikan perasaannya.

Smart wearable technologies are becoming essential tools for real-time health monitoring, offering a new dimension of personalized medicine. Wearable devices equipped with biosensors, artificial intelligence, and Internet of Things (IoT) connectivity can continuously track vital signs such as heart rate, blood pressure, oxygen levels, and even detect early symptoms of diseases. This paper explores the latest advancements in wearable health technology, including flexible electronics, energy-efficient data processing, and integration with telemedicine platforms. Additionally, ethical concerns such as data privacy, cybersecurity risks, and user adoption challenges are discussed. The study provides insights into how smart wearables can be effectively utilized for preventive healthcare, chronic disease management, and real-time health diagnostics.

Emerging technologies play a crucial role in transforming education by fostering inclusivity and equity. This study explores how artificial intelligence, virtual reality, and adaptive learning platforms contribute to overcoming traditional barriers to education. The research adopts a qualitative approach, analyzing case studies and recent advancements in educational technology. Findings reveal that these technologies enhance accessibility for students with disabilities, provide personalized learning experiences, and bridge educational gaps in underprivileged regions. The study highlights the importance of policy support and infrastructure development to maximize the benefits of technological integration in education. The implications suggest that adopting emerging technologies can create a more inclusive and equitable learning environment, ensuring education for all.