Publication Search

This study aims to analyze the implementation of health education as an integrated marketing strategy for probiotic products through social media at PT Yakult Indonesia Persada. Health education is increasingly recognized as a strategic approach in value-based marketing, where companies offer not only products but also knowledge and added value for consumer well-being. The research employed a qualitative descriptive method using field observation, interviews with marketing staff, and a literature review of related studies. The findings indicate that PT Yakult Indonesia Persada successfully incorporates health education into its marketing activities through the Yakult Lady program, school visits, health seminars, factory tours, and interactive digital content on social media platforms. These strategies have proven effective in raising consumer awareness of digestive health, strengthening brand image, and maintaining customer loyalty. The study highlights the crucial role of social media integration in reaching younger demographics, fostering engagement, and amplifying educational messages. The consistent delivery of educational content, supported by visual storytelling and personalized approaches, has contributed significantly to Yakult’s sustainable growth in the Indonesian probiotic market. Theoretically, this study enriches the discourse on digital marketing and health communication, while practically, it offers insights for companies seeking to align promotional strategies with consumer education and public health improvement.

This Community Service Program aims to strengthen the basic English language skills of children aged 5-12 in RW 03 Kalibaru, Cilincing, North Jakarta. Initial observations revealed low vocabulary mastery and a lack of confidence in communication among these children. With foreign language literacy rates for primary school-aged children in coastal North Jakarta at only 27.5%, non-formal educational intervention is crucial to support their school learning. As part of a university community service program (KKN), this initiative was carried out over three meetings with 30 children. The method used was Participatory Action Research (PAR), which emphasizes active collaboration between program facilitators and the community. The program's implementation included introducing basic materials such as the alphabet, numbers, colors, and vocabulary related to animals and family members, as well as practicing simple conversations like self-introductions and greetings. The learning methods applied were highly interactive, integrating educational games, songs, visualization, and role-playing. The evaluation, using pre-test and post-test instruments, showed a significant improvement in the participants' understanding. The average initial score increased sharply from 68.5 to 85.7, representing a 17.2-point or approximately 25% increase. This improvement proves the effectiveness of the interactive methods used in strengthening material mastery. Furthermore, the program successfully fostered an inclusive and enjoyable learning environment. A social change was observed in the form of increased self-confidence among the children when using English, a willingness to speak in front of their friends, and positive interactions among participants. Overall, this program not only succeeded in enhancing basic English skills but also fostered social transformation through increased confidence and positive interaction. Although challenges such as varying levels of understanding and limited learning media were encountered.

Adapting to students’ learning styles is a key factor in enhancing the effectiveness of higher education, particularly in Informatics programs where learning preferences vary widely. This study aims to segment students based on their learning styles using the K-Means clustering algorithm, guided by the VARK model (Visual, Auditory, Read/Write, Kinesthetic). Data were collected from 130 Informatics students, including information on their learning preferences, and processed through normalization techniques. The optimal number of clusters was determined using the Elbow Method and Silhouette Score, and subsequent cluster interpretation was conducted. The results identified three dominant clusters, each representing distinct learning behavior patterns. These clusters were analyzed to recommend tailored instructional strategies for each group. Specifically, Visual learners were found to benefit from graphic-heavy materials, Auditory learners preferred lectures and discussions, Read/Write learners thrived on written content and detailed notes, while Kinesthetic learners responded best to hands-on activities. The findings support the development of adaptive, data-driven teaching approaches that align with the actual learning tendencies of students in Informatics. Moreover, the study demonstrates that the K-Means method is effective in systematically identifying student learning profiles, which can be used to inform instructional improvements. This personalized approach to teaching could significantly enhance learning outcomes by providing students with the most effective educational experiences tailored to their individual learning styles

This Community Service (PKM) activity was carried out by lecturers and students with the aim of increasing public awareness in environmental management through understanding and implementing relevant Regional Regulations (PERDA) that apply in Sepatan Village, namely Tangerang Regency PERDA number 1 of 2023. The main problem faced was the low level of community participation in preserving the environment, caused by a lack of understanding of the regulations and minimal outreach regarding the legal consequences and collective benefits of complying with PERDA. The activity implementation methods included outreach, group discussions, and direct community mentoring. Outreach aimed to provide an understanding of the contents of PERDA on the environment, while group discussions encouraged interaction and the exchange of experiences among residents in implementing these regulations. The mentoring focused on simple practices, such as household waste management, reforestation, and reducing the use of single-use plastics. The results of the activity demonstrated increased public knowledge of environmental laws and a growing collective awareness to play an active role in maintaining environmental cleanliness and sustainability. Furthermore, this activity also fostered a shared commitment to supporting the sustainable implementation of PERDA. Thus, this PKM emphasizes that regional regulations (PERDA) can function as an effective educational and regulatory instrument to build public awareness and participation in environmental management.

Sustainable food security is a strategic issue in rural development that demands a comprehensive approach based on local communities. This community service activity aims to provide socialization and education about sustainable food security through a socio-economic phenomenological approach, focusing on the role of farmer housewives in Pondidaha Village, Konawe Regency. The implementation methods included educational lectures, focus group discussions (FGDs), field visits, and hands-on practice on sustainable food management, involving 20 farmer housewife respondents. The results showed that 80% of participants gained an adequate understanding of the concept of sustainable food security, local food diversification strategies, and an active role in improving family welfare through strengthening socio-economic capacity. The main challenges identified include limited access to resources, the dual role of housewives, and seasonal income instability. The solutions implemented include sustainable agriculture management training, food diversification counseling, and increased local market access. The socio-economic phenomenological approach provides a perspective that the life experiences, cultural values, and habits of farmer housewives are key elements in the success of food security programs at the community level. This activity contributes to increasing public awareness, skills, and participation in realizing sustainable food security, as well as strengthening the role of women in rural development based on local wisdom. This result is expected to be a model of community empowerment that can be replicated in other rural areas with similar characteristics.

The issue of solid waste is becoming increasingly complex in line with population growth and the expansion of residential areas, while the capacity of final disposal sites remains very limited. The absence of waste segregation at the source leads to accumulation, contributing to environmental pollution, the spread of diseases, and flooding due to clogged drainage channels. This study aimed to analyze changes in students’ knowledge, attitudes, and practices before and after a waste-sorting educational intervention at SD Negeri 119 Palembang in 2025. A pre-experimental design with a one-group pretest–posttest approach was employed, involving 104 fifth-grade students selected through total sampling. The intervention consisted of waste-sorting education using audio-visual media, accompanied by pretest and posttest assessments. The findings revealed significant improvements in students’ knowledge (67.40 to 91.15), attitudes (23.28 to 32.56), and practices (12.72 to 22.90). The Wilcoxon test confirmed statistically significant differences between pre- and post-intervention scores (p < 0.05). These results highlight that audio-visual media–based education is effective in enhancing students’ knowledge, attitudes, and practices regarding waste sorting. Continuous implementation of similar programs in schools is strongly recommended to foster environmentally responsible behavior from an early age.

Clean and Healthy Behavior (CHB) is an essential aspect of improving public health, particularly among school-aged children. At SDN 104 Kendari, there are still challenges related to students’ behavior, especially the habit of buying snacks from unregulated vendors near the school, which increases the risk of exposure to foodborne diseases. This study aims to examine the effect of health education on students’ knowledge of CHB. The research employed a quantitative approach with a quasi-experimental design using a one-group pre-test and post-test method. The sample consisted of 42 students, selected through stratified random sampling to ensure representation across different classes and initial knowledge levels. The research instruments included pre-test and post-test questionnaires to measure students’ knowledge, complemented by educational videos designed to be engaging and informative, enhancing students’ understanding of CHB principles. Results indicated that prior to the educational intervention, the majority of students’ knowledge was categorized as sufficient (57.1%) and good (42.9%). Following the intervention, there was a significant increase in knowledge, with 69% of students categorized as good, reflecting improved understanding of CHB principles. Statistical analysis using a paired sample t-test revealed a significant effect of the educational intervention on students’ knowledge of CHB (p-value <0.05). These findings highlight that health education through video media is an effective strategy to enhance students’ knowledge of CHB and promote healthy behaviors within the school environment. The implementation of audiovisual-based educational programs can be recommended as part of ongoing school health activities and sustainable promotive-preventive efforts.

The development of digital technology has driven a significant transformation in the company's marketing strategy, including in the health beverage sector. This study aims to examine the use of omnichannel strategies in supporting digital marketing in PT. Yakult Indonesia Persada. The method used is descriptive observation with a focus on the integration of digital marketing channels and traditional distribution. The results show that the implementation of an omnichannel strategy is able to create a consistent consumer experience, expand market reach, and strengthen brand image. The integration between digital channels such as social media and e-commerce with conventional distribution through Yakult Lady provides more flexible product access for consumers. In addition, educational and informative digital content has proven to be effective in increasing public health awareness and customer loyalty. However, challenges such as cross-channel information consistency and integrated technology management still need to be addressed. This study concludes that omnichannel strategy is a relevant and adaptive approach in dealing with the dynamics of the health beverage industry in the digital era. The implementation of this strategy not only supports operational efficiency, but also strengthens the relationship between the company and consumers through a personalized and sustainable experience. These findings are expected to serve as a reference for other companies in designing digital marketing strategies that are inclusive and responsive to changing consumer behavior.

The benefits of free health checks in the community are to prevent infectious diseases and further illnesses. Health checks are an effort to detect abnormalities in the body. Health checks should be carried out routinely with the aim of preventing and treating them as quickly as possible. Early detection of disease is a form of education and free health check activities so that the community has awareness to carry out regular health checks as part of promotive and preventive efforts. The main goal of this service is to detect possible diseases and reduce the risk of the disease or treat it more effectively. This service method includes providing health education through the distribution of brochures related to educational materials, accompanied by the implementation of free health checks that involve meetings with Posyandu cadres and the local village head to initiate this service activity. There were 46 participants who took part in the free health check activities. The purpose of this activity was also to help participants better understand the importance of maintaining good health. To help participants better understand the importance of regular health checks to prevent negative impacts in the future, the results of the health checks are used as a guide. On July 30, 2025, the Sukamanah Village community held a free health check socialization program with the aim of increasing public awareness and knowledge about health. The program uses Participatory Action Research (PAR) as a method, benefiting Baros students, the general public, and the community. Outreach efforts have demonstrated that this method has successfully increased public awareness and understanding of health issues. This highlights the need for a more comprehensive health intervention model and research on the program’s long-term impact to maximize positive outcomes for public health.

Mangroves play a crucial strategic role in maintaining coastal ecosystem balance, serving as habitats for aquatic organisms and functioning as natural biofilters that help reduce pollution. Nevertheless, mangrove degradation in Indonesia, including in Kutai Kartanegara Regency, remains a significant challenge caused by human activities such as aquaculture expansion, settlement growth, and industrial development. Muara Badak Ulu Village, located within this regency, possesses extensive mangrove resources that require integrated conservation strategies. This community service program was carried out in collaboration with the Salo Sumbala Forest Farmers Group (KTH) to promote conservation, sustainable economic development, and local community empowerment. The activities included the installation of educational banners, community-based mangrove replanting, and the production of a profile video highlighting local potential. Over a 40-day period, these initiatives received enthusiastic responses from local residents, reflecting increased awareness of the ecological and economic importance of mangroves. The program emphasized participatory approaches, where local community members, particularly KTH, were actively engaged in every stage of planning and implementation. Beyond ecological benefits, the initiative is expected to support sustainable management of non-timber forest products, enhance economic opportunities, and strengthen environmental stewardship among coastal communities. Overall, this program demonstrates that community-driven mangrove conservation can generate multiple impacts: restoring degraded ecosystems, fostering collective awareness, and building resilience in coastal areas facing environmental challenges. Thus, the collaboration between higher education institutions and local communities provides a practical model for achieving sustainable development and environmental preservation.

This research aims to study and offer solutions to the problem of fruit flies that attack citrus plantations in Gadingkulon Village through the Integrated Pest Control (PHT) approach. Fruit fly attacks have caused significant losses to citrus farmers, so an effective and sustainable control strategy is needed. PHT is implemented by integrating mechanical methods in the form of garden sanitation and yellow trap installation, as well as renewable technology approaches to suppress the population and life cycle of fruit flies. This activity is carried out through the stages of socialization, training, and group discussion forums (FGD) which involve the active participation of farmers as subjects as well as agents of change. This participatory approach aims to improve farmers' understanding and skills in implementing PHT techniques independently and consistently. The results of the activity showed that the combination of mechanical and educational methods was able to significantly reduce the intensity of fruit fly attacks. In addition, the benefits of this program can be reviewed from the economic aspect, in the form of increasing crop yields and farmers' income, as well as the ecological aspect, in the form of reducing the use of chemical pesticides that have a negative impact on the environment. Thus, the implementation of PHT in Gadingkulon Village shows great potential to be replicated in other areas that face similar problems, in order to support sustainable and environmentally friendly agricultural development.

Creative thinking skills are fundamental competencies to be nurtured in 21st-century learning, especially within science education. One promising approach to developing these skills is the use of an Etno-STEM integrated E-Module implemented through the Project-Based Learning (PjBL) model. The Etno-STEM integration seeks to link local wisdom and culture with the domains of science, technology, engineering, and mathematics, thereby creating meaningful, contextualized learning experiences. This study aims to investigate the impact of implementing an Etno-STEM integrated E-Module through PjBL on students’ creative thinking skills. The research employed a quasi-experimental design with two classes: an experimental group using the Etno-STEM integrated E-Module and a control group using cooperative learning strategies. Research instruments comprised both test and non-test tools. The test instrument included objective-reasoned questions aligned with four creative thinking indicators—fluency, flexibility, originality, and elaboration—while the non-test instrument involved structured observation sheets to monitor learning implementation. Data analysis demonstrated that the Etno-STEM integrated E-Module using the PjBL model significantly improved students’ creative thinking skills compared to conventional approaches. This finding highlights the potential of combining local wisdom with innovative instructional models as an effective and culturally responsive strategy for advancing science learning aligned with 21st-century educational demands.

The development of tourism villages is an effective strategy to improve community welfare and support the realization of sustainable development at the local level. This study aims to analyze strategies for developing a tourism village through the Community Service Program (Kuliah Kerja Nyata/KKN), with a particular focus on creating a healthy, clean, and educational village in Ambarawa, Pringsewu Regency. The research employed a descriptive qualitative approach, with data collected through field observations, in-depth interviews with village officials, community leaders, and local entrepreneurs, as well as documentation of program activities. The findings reveal that the implementation of the KKN program involved three main strategies. First, environmental hygiene and health education were carried out through socialization, mentoring, and community-based clean-up initiatives. Second, digital-based tourism promotion was developed using social media and online platforms, which increased destination visibility and enhanced tourist appeal. Third, local economic empowerment was strengthened by providing training and mentoring for Micro, Small, and Medium Enterprises (MSMEs), along with the introduction of non-cash transactions using QRIS to facilitate modern and efficient payments. These efforts successfully fostered community participation, raised environmental awareness, and stimulated innovative approaches to tourism promotion. Nevertheless, several challenges were identified, such as limited program duration, low levels of digital literacy among some residents, and the absence of comprehensive regulations governing tourism management. Recommendations include establishing a formal tourism management institution (Pokdarwis), enhancing capacity through digital literacy training, and fostering sustainable collaboration among government, academia, and the community to ensure that tourism village development can progress consistently, innovatively, and sustainably.

This community service activity aims to improve the literacy of residents in Penambangan Village through the implementation of a QR Code-based digital library at the Educational Center. The background of this program lies in the low level of literacy in rural areas, which is strongly influenced by the limited access to reading materials and the absence of library facilities. In the current digital era, the need for fast, easy, and affordable access to information has become increasingly important. Therefore, the application of simple technology such as QR Codes is considered an innovative solution to bridge the literacy gap between rural and urban communities. The method used in this activity was Participatory Action Research (PAR), which emphasizes active involvement of the community. The stages of the program consisted of initial observation to identify literacy needs, collaborative planning with local residents, implementation of the QR Code-based digital library, and reflection to evaluate achievements and challenges. This method ensured that the community was not only an object but also an active subject in the process of improving literacy. The results show an increase in reading interest and access to digital literacy, especially among young people. QR Codes installed at several strategic points enabled residents to access various digital reading resources using smartphones. Nevertheless, some obstacles were identified, including limited internet infrastructure and low digital literacy among the older population. Despite these challenges, the program successfully demonstrated that simple, technology-based approaches can significantly enhance literacy in rural areas. In conclusion, the implementation of a QR Code-based digital library supported by a PAR approach can serve as an effective alternative to increase literacy in rural communities. The success of the program strongly depends on collaboration among local residents, academics, and stakeholders to ensure its sustainability in the long term.

Organizational culture plays a very important role in determining the level of educational productivity, especially in Islamic educational institutions which have distinctive characteristics in fostering students. This study aims to determine the effect of organizational culture consisting of the SAKTI values (Salafi, Active, Creative, Taqwa, and Innovative) on educational productivity at MI Ma’arif NU Hidayatul Mubtadiin Padangasri Mojokerto. The SAKTI values are believed to create a conducive, harmonious, and motivating work environment, so that educators can work optimally in supporting the achievement of educational goals. This research employs a quantitative approach with a descriptive method. Data were collected through the distribution of questionnaires to all 32 teaching and educational staff as research respondents. Data analysis was carried out using simple linear regression with the help of the SPSS application to determine the extent of the influence of organizational culture on educational productivity. The results of the study show that the SAKTI organizational culture has a significant influence on educational productivity. This is indicated by the value of the coefficient of determination (R²) of 0.650, which means that 65% of the variation in educational productivity can be explained by organizational culture. Meanwhile, the significance value of 0.000 (p < 0.05) and the t-count of 10.211, which is greater than the t-table of 2.042, indicate that the null hypothesis (H₀) is rejected and the alternative hypothesis (Hₐ) is accepted. These findings confirm that the higher the implementation of organizational culture with SAKTI values in madrasah, the higher the level of educational productivity achieved. Therefore, Islamic educational institutions need to continuously instill, internalize, and strengthen organizational culture based on SAKTI values in order to improve the quality of educators and encourage the creation of more effective, efficient, and competitive education.

This community service research aimed to empower elementary school children’s creativity through fun, educational, and environmentally friendly activities. Conducted at Bimbel Arsal in Tolokan Village, the project focused on ecoprinting training on tote bags using local natural resources. The activity followed a three-stage implementation process: preparation, execution, and reflection. The preparation stage included coordination with tutoring teachers and the gathering of tools and materials. During the execution stage, children were introduced to ecoprinting and practiced the pounding technique with guidance from the KKN team. The reflection stage involved discussions, a question-and-answer session, and product evaluation. The results showed that the children successfully learned ecoprinting techniques, understood the environmental benefits, and expressed their creativity through unique and beautiful ecoprint designs on tote bags. Although challenges arose—such as difficulties selecting natural materials with strong color yields and technical issues during the beating process—the activity proceeded smoothly, thanks to the children’s enthusiasm, support from the tutoring center, and careful planning. Ultimately, the project proved effective in enhancing the children’s creativity, self-confidence, and environmental awareness. This activity not only empowered children but also contributed to promoting sustainable practices and fostering environmental consciousness among young learners. The success of the program highlights the importance of creative, hands-on learning activities in promoting both personal development and environmental responsibility.

This research is a library study aimed at analyzing the various reasons for curriculum changes in Indonesia. Curriculum evaluation plays a crucial role in ensuring the quality and relevance of education by adapting to the dynamic changes in society. It helps identify the strengths and weaknesses of the curriculum and provides recommendations for improvement. However, several problems arise during implementation, particularly when teachers feel the time allocated to adapt to the new curriculum is insufficient, coupled with gaps in school facilities that make the implementation appear forced. The evaluation focuses on several key aspects: content, learning strategies, media, student learning outcomes, and teacher readiness, as teachers are the main drivers of knowledge transfer in the classroom. The qualitative descriptive approach, in the form of library research, collects data through systematic reviews, analysis stages, and information extraction from various sources. Over the course of the education system in Indonesia, from 1947 to 2024, the curriculum has undergone numerous changes. While these changes aim to improve the learning process and achieve optimal educational quality, they have had both positive and negative impacts. The influence of political agendas and the priorities of the ruling government have significantly shaped these curriculum changes. Despite these challenges, the rationale behind the changes lies in the effort to improve the learning experience and keep educational content up to date, reflecting the needs of the times. In conclusion, curriculum changes are essential to maintaining educational relevance, but proper preparation, sufficient time for adaptation, and adequate facilities are critical to the successful implementation of these changes. The research highlights the ongoing struggle to balance educational reforms with practical considerations for educators and students alike.

Plagiarism in scientific writing is a serious violation that not only harms the original creator but also undermines academic integrity, the development of scientific knowledge, and the credibility of educational institutions. This research aims to analyze the regulation of plagiarism acts based on the laws and regulations in Indonesia, as well as to build a firmer criminal law construction against acts of plagiarism within academic settings. This study employs a normative juridical method with a doctrinal approach, examining relevant laws and legal theories. The findings indicate that although plagiarism has been regulated in several legal instruments such as the Indonesian Penal Code (KUHP), Law Number 28 of 2014 on Copyright, Law Number 20 of 2003 on the National Education System, and the Regulation of the Minister of National Education Number 17 of 2010, the existing regulations tend to be administrative in nature and have not provided a sufficient deterrent effect. Therefore, a more comprehensive and implementable criminal law construction is needed to ensure the protection of scientific works and legal certainty in the enforcement of criminal sanctions against perpetrators of plagiarism. In addition, preventive efforts through academic ethics education, the implementation of plagiarism detection systems, and the strengthening of internal policies within universities are also important steps that must be optimized.

The low level of understanding among elementary school students regarding common diseases and their prevention can increase the risk of both communicable and non-communicable diseases from an early age. Therefore, effective health education efforts are essential to instill healthy habits in children. This community service activity aimed to improve the knowledge of elementary school students in the working area of Labuhan Sumbawa Public Health Center about common diseases and preventive measures through an interactive educational approach. The methods used included health counseling with visual media, engaging educational games, and small group discussions to encourage active participation. The activity was conducted in June 2025, involving 30 students from two elementary schools selected purposively. The educational content focused on dengue fever, diarrhea, influenza, helminthiasis, and acute respiratory infections (ARI), along with prevention strategies such as maintaining personal hygiene, consuming nutritious food, and the importance of immunization. Evaluation was carried out through pre-test and post-test assessments to measure the improvement in students’ understanding. The results showed a significant increase in students’ knowledge of the delivered material. Additionally, students demonstrated high enthusiasm and active involvement during the sessions, particularly in the educational games. These findings indicate that an interactive educational approach is effective in enhancing students’ understanding of disease prevention. This program is expected to serve as a model for sustainable health education in other elementary schools to prevent diseases from an early age and support the implementation of clean and healthy living behaviors within the school environment

This study explores the implementation of human resource development management as a strategic effort to enhance task performance in educational institutions. The research was conducted at MAN 2 Kediri City and MAU MBI Amanatul Ummah Pacet Mojokerto, where notable improvements in information and technology mastery were observed. These improvements stemmed from various capacity-building activities, including computer proficiency training, computer-based learning workshops, excellent service training, teacher participation in science olympiad competitions, and other quality enhancement programs. Employing a qualitative approach, data were collected through participant observation, in-depth interviews, and documentation. Data analysis was conducted using individual site analysis and cross-site comparison, while data validity was ensured through credibility, transferability, dependability, and confirmability criteria. The findings reveal that to strengthen competitive advantage in madrasahs, school leaders undertake comprehensive human resource management practices. These include needs analysis through vacant position mapping and recruitment planning, teaching hour allocation, job analysis, and structured recruitment processes involving written tests, microteaching, and interviews. Furthermore, human resource development is carried out through adherence to Standard Operating Procedures (SOP) and continuous professional training for educators. The study concludes that strategic human resource development contributes significantly to institutional competitiveness and educational quality. It recommends sustained investment in teacher capacity building and structured HR planning to support long-term performance improvement.