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The rapid use of smartphones and the internet in the modern era has brought significant impacts, especially in the spread of animal abuse content. In 2021, there were 5,480 animal abuse contents spread around the world, with 1,626 contents coming from Indonesia. The Art Director's role as the supervisor and director of art and visual elements in various creative projects, including public service announcements, is crucial. Art Directors are responsible for ensuring the aesthetic and creative vision of a project is in line with the objectives and target audience. This research aims to explain the importance of concept preparation in the creation of public service advertisements to readers or audiences. The general benefit of this study is to increase public understanding of the role of the Art Director as the conceptualizer behind public service advertisements. This study focuses on a public service announcement titled "Stop Animal Torture as a Means of Entertainment," which aims to remind people about the human rights of animals. Considering that Indonesia is the world's top producer of animal torture content, this ad calls for improving this bad data as it highlights the importance of the issue. With around 1,600 animal abuse content originating from Indonesia out of a total of 5,480 global content, this ad is an effort to reduce the negative impact on living beings and raise awareness of the issue.

In the accelerating digital age, video thumbnails have become an important element in attracting users' attention and encouraging further interaction. Video thumbnails play an important role as a visual attraction to attract the audience. Graphic design strategies focus on elements such as creativity, color, typography, and illustration to create interesting and informative video thumbnails. Experimental research methods are used to test the effectiveness of new video thumbnail designs in improving user retention. This research focuses on improving YouTube user retention through the introduction of an innovative graphic design approach to video thumbnails. Research results show that an innovative graphic design approach can significantly improve YouTube user retention, demonstrating the importance of the role of graphic design in the context of digital marketing and social media user interactions. This study contributes significantly to the practice of graphic design and digital marketers in optimizing the user experience through interesting and informative video thumbnails.        

Research using Charles Sanders Peirce's semiotics in animated films is based on his triadic approach, namely icons, indexes, and symbols, which are used to understand the hidden meaning in every visual and narrative sign. In the context of film analysis, semiotics functions as a tool to dismantle and understand the structure and meaning contained in visual and narrative elements. This analysis can be done using Peirce's icon, index, and symbol approach. Researchers see how these signs play a role in forming the film's main theme or message. Researchers interpret the meaning of these signs in the social, cultural, or ideological context represented by the animated film. This approach is important for understanding how animated films reflect or influence social views on the themes discussed, such as the role of mothers or families. This interpretation also involves analyzing whether these signs contain social criticism or certain moral messages. Based on the results of the analysis, the audience not only sees the mother as a character but also as a symbol of inspiring strength, which can ultimately shape the audience's perception of the importance of the role of mothers in everyday life. Indirectly, the peace that occurs because there is a strong mother figure in carrying out the rebellion, the strength that was born within her because of the sad circumstances of life, the heartbreaking loss, the circumstances full of suffering. From the film it can be seen that the strength and sacrifice of a mother is extraordinary.

Learning media are tools that assist in teaching and learning activities, helping teachers represent concepts that cannot be conveyed through words or sentences alone. Through a playful approach, this article proposes visual-based learning media in the form of a traditional game (cublak-cublak suweng) in an engaging and enjoyable manner for students. The article discusses the benefits of the traditional game (cublak-cublak suweng) as a learning resource. By combining conventional learning with elements of play, this method is expected to increase students' interest in learning media and deepen their understanding of fundamental scientific concepts. The research method used in this study is descriptive qualitative. The methodology aims to gain a deeper understanding of visual-based learning media in the form of the traditional game (cublak-cublak suweng). In this study, the researcher used several data collection techniques, including observation, interviews, and documentation.

Tarawangsa is a traditional musical instrument from West Java that has distinctive sound characteristics and is often used in various traditional ritual ceremonies. However, in the modern era, the younger generation's interest in this cultural heritage has begun to fade due to the dominating influence of contemporary music. The purpose of writing this report is to explain the application of L Cut and J Cut editing techniques in the video feature Merangkai Tradisi dan Eksplorasi Modern Tarawangsa Sumedang and to introduce and preserve Tarawangsa music through collaboration with modern music that can attract the attention of the younger generation without losing its traditional essence. The method of creating this video feature includes three stages, namely the pre-production stage or designing and planning the work, the production stage or recording visual and narrative elements, and the post-production stage or editing and finalizing the work. The result of the application of these techniques is a video that is not only visually appealing, but also able to convey messages effectively about the preservation of Tarawangsa music. In conclusion, the use of L Cut and J Cut in the video feature Merangkai Tradisi dan Eksplorasi Modern Tarawangsa Sumedang can convey the message of culture, history, and preservation of the Tarawangsa Arts in a more dynamic and fun way.

This study examines the interpretation of verbal and visual signs in the cutscenes of the video game Elden Ring. Semiotics, the study of signs and their meanings, provides the framework for analyzing these cinematic elements. Video games often embed narrative clues within visual and verbal signs, but players frequently overlook them, particularly during cutscenes, which interrupts gameplay to deliver critical story content. This research focuses on the main boss cutscenes in Elden Ring, which integrate environmental storytelling and visual signs to convey the lore of The Lands Between. Utilizing Peirce’s theory of signs and Barthes’ theory of meaning, the study identifies and classifies visual signs—icons, indices, and symbols—within the cutscenes to interpret their narrative significance. The data is derived from eight main boss cutscenes recorded during gameplay and supplemented by external visual references. A qualitative approach was employed, encompassing data collection through documentation, detailed visual analysis, and descriptive presentation of findings. Results indicate that Elden Ring’s cutscenes are rich with embedded signs that enhance the storytelling experience, though their nuanced meanings often require active interpretation and community discussion. This research underscores the importance of cutscenes in contributing to the depth and immersion of the game’s narrative.

This study examines the forms and symbolic meanings of ornaments in contemporary mosques in Indonesia as a manifestation of the fusion between Islamic values, local traditions, and modernity. Utilizing a qualitative-descriptive research method through comprehensive literature review, the study analyzes various ornaments in several contemporary mosques in Indonesia, such as the Azizi Mosque in Tanjung Pura, the Cheng Hoo Mosque in Surabaya, and the Al Osmani Mosque.  The findings reveal that the ornamentation in Indonesia's contemporary mosques exhibits rich diversity, including geometric, organic, calligraphic, and floral motifs, each with its own uniqueness and characteristics. From a symbolic perspective, these ornaments serve not only as aesthetic elements but also as mediums imbued with philosophical, spiritual, and social values, reflecting the harmony between tradition and modernity. This research highlights how the architecture of contemporary mosques in Indonesia has successfully developed a distinct identity through ornamentation that is not only visually appealing but also deeply meaningful and relevant to the present context. These findings contribute significantly to the understanding of the development of mosque architecture in Indonesia and serve as a reference for designing future contemporary mosques. 

Speaker notes, lide shows, and printed materials are three key components of an effective presentation. Speaker notes help structure the flow and focus of the content, while slide shows serve as visual support to clarify and engage the audience. Printed materials provide additional information that the audience can access after the presentation. The combination of these three elements supports a structured, engaging, and memorable message delivery, enhancing communication effectiveness and information retention.

This study examines the application of digital hand lettering combined with orchid floral motifs as an effort to create aesthetic and innovative visual artwork. The aim of this research is to explore digital hand lettering techniques and blend them with flora-based design elements, specifically orchids, which hold high artistic value and strong cultural symbolism. The research method used is qualitative with a descriptive approach, where data is collected through a literature review on hand lettering. The findings indicate that integrating orchid motifs into digital hand lettering not only enriches the visual appeal of the artwork but also adds unique and distinctive aesthetics. The resulting creations from this application have great potential for use across various media, such as posters, invitations, and commercial product designs. The conclusion of this study emphasizes that the application of digital hand lettering with orchid motifs can serve as an intriguing alternative in modern graphic design, contributing to the development of creativity and innovation in the creative industry.

The PC FEST 2024 Campus Website Competition successfully combined competitive and educational elements in order to enhance students' skills and creativity in web design and development. With wide participation from various universities in Indonesia, this competition highlighted the importance of responsive, informative, and interactive websites as digital representations of educational institutions. Through a series of intensive workshops, seminars, and mentoring sessions, participants were trained in the technical and aesthetic aspects of website creation, including coding, SEO, and multimedia integration. The competition focused on the practical application of the theory learned, with teams competing to create websites that were not only visually appealing but also functional and user-friendly. Evaluations from judges who are experts in the fields of information technology and web design provided valuable feedback for participants, allowing them to hone and refine their work further. The results of the competition showed significant progress in participants' skills and opened new insights into the potential use of digital technology in education. The competition not only showcased students' creativity and innovation, but also encouraged continued growth and development in the field of educational technology.

A film poster functions as a visual communication tool that has an influence on the initial perception of the audience. The elements contained in the poster help the audience understand the message conveyed through a film. This research analyses the movie poster “Exit” using Ferdinand de Saussure's semiotic approach, which divides the sign into two parts, namely signifier and signified. The method used in this research is descriptive qualitative, where this research uses data sources consisting of secondary data and primary data. The researcher describes the elements of the poster in detail, both visual appearance and verbal text, then conducts interpretative analysis. The data obtained were grouped based on the meaning of visual signs, verbal signs, and image signs in the film poster. The results show that the film poster ‘Exit’  is effective in utilising visual elements to provide a clear initial description of the film's theme and attract the audience's attention. The dynamic incorporation of visual elements and the appropriate use of text on this poster successfully communicate the genre, theme, and atmosphere of the film. Thus, this poster not only functions as a promotional tool but also as a medium that shapes the audience's perception of the film.

Film and television series posters play a crucial role as both promotional media and symbolic representations of a work’s narrative and themes. This study analyzes the semiotics of the Netflix series The Influencer (2024) poster, which highlights issues of social media manipulation, identity crisis, and digital power. Its success in reaching Netflix’s Top 10 in Indonesia indicates strong cultural resonance. Using a qualitative approach with Barthes’ semiotic method, this research examines visual elements such as color, typography, and composition to reveal the poster’s denotative, connotative, and mythological meanings. The poster functions not only as a promotional tool but also as a medium conveying complex social messages.This study contributes to the field of Visual Communication Design by providing insights into how visual elements shape meaning and audience perception. The findings are expected to serve as a reference for academics and practitioners in understanding and creating posters that are both aesthetically appealing and meaningful.

This research investigates the development and testing of an interactive e-module based on inquiry learning, designed to improve students’ understanding of derivatives in calculus. The study adopts a Research and Development (R&D) approach, which involves several stages: design, prototype creation, testing, and revision. The e-module incorporates interactive exercises, real-time feedback, and multimedia elements to engage students in active learning. A pre- and post-test assessment was conducted to measure the effectiveness of the e-module, revealing a 20% improvement in students’ conceptual understanding of derivatives. Feedback from students indicated that the e-module’s interactive features, including visual representations, problem-solving activities, and immediate corrections, significantly enhanced their learning experience. The results were compared with traditional printed materials, showing that the interactive e-module was more effective in improving students' problem-solving skills and overall understanding of abstract concepts in calculus. The findings suggest that technology-enhanced tools, such as interactive e-modules, offer a promising approach to calculus education, fostering deeper engagement and providing immediate feedback, which traditional methods fail to offer. These tools are particularly beneficial in bridging the gap between theoretical understanding and practical application in higher education. The study also recommends expanding the use of inquiry-based learning and interactive modules to other areas of mathematics and STEM education. Future research should focus on refining the e-module to include more personalized learning pathways and explore its long-term effects on students' performance across various subjects.

This research analyzes the representation of Tom Cruise's figure in the film "Top Gun: Maverick" by using Roland Barthes' semiotic approach. The main focus of this research is to understand how the character of Maverick played by Tom Cruise is represented through various signs and symbols in the film. The method of analysis used is semiotic analysis, which allows researchers to identify the signs and symbols used in representing the character. This research uses a qualitative approach by analyzing various visual, narrative, and contextual elements in the film. The findings of this research reveal how Tom Cruise as an actor and the character of Maverick are represented in the context of relevant culture and ideology. The results of this analysis provide a deeper understanding of how the character is understood and accepted by the audience, as well as the implications of his representation in a broader social and cultural context. This research contributes to the understanding of how symbols in popular media such as movies can shape our perception and understanding of certain characters in popular culture.

In the era of rapid technological advancement, the utilization of digital content as a pivotal tool for advertising has become increasingly crucial. Digital content and illustration have emerged as essential elements in today's digital landscape, particularly in the realm of visual communication. The primary objective of this research is to create and disseminate digital content focused on educated illustration in the form of videos to enhance awareness within the Corat-Coret illustration community. To achieve this goal, the Integrated Marketing Communication (IMC) approach is employed to ensure that the targeting and alignment between the promotional elements used are appropriate, thereby ensuring a more consistent and effective message. This study leverages various software tools, including Capcut, Procreate, and Adobe Photoshop, to produce high-quality digital content. The final results of this research are presented in the form of engaging reels videos on Instagram platforms, as well as complementary physical media such as stickers, art prints, and keychains. By integrating these elements, the research aims to effectively attract and engage the target audience, thereby enhancing the overall marketing strategy  

This research explores how the features of Apple's Keynote presentation influence the brand experience for the iPhone 15. The primary focus is on how the visual, narrative, and design elements in Keynote play a role in shaping consumers' sensations, feelings, thoughts, actions, and relationships with the brand. Using a qualitative approach, the study analyzes how sensory elements presented through animations and graphics enrich the consumer experience, and how touching narratives create a deep emotional connection. Additionally, the research evaluates how clear and engaging information delivery shapes consumer perceptions of the product, driving purchasing decisions and product recommendations. Interviews with key informants and consumers reveal that Keynote is effective in reinforcing brand loyalty and deepening emotional connections with consumers. A well-integrated presentation not only enhances consumer engagement but also strengthens their personal bond with the iPhone 15 brand. These findings offer valuable insights into how presentation features can be leveraged to create a positive and lasting brand experience.

This study aims to describe the application of mind map learning media in improving the short story analysis ability of students of class XI-B2 SMAN 9 Surabaya. This type of research uses Classroom Action Research which consists of two cycles. This Classroom Action Research was carried out in class XI-B2 SMAN 9 Surabaya in the first semester of 2024, with research subjects consisting of 36 students. Data collection techniques used, namely through direct observation and tests. The results showed that the use of Mind Map was quite effective as an effort to improve students' short story analysis skills. This can be seen from the increase in the average score of students from cycle I (76.8) to cycle II (96). This study concludes that Mind Map not only improves analytical skills, but also learners' engagement and creativity in learning.  In addition, Mind Map helps learners visualize the relationship between short story elements, so that the analysis process becomes easier to understand.

Learning videos are a medium or tool used in the educational process to convey information, concepts or learning materials to students using visual and audio elements. The purpose of this design is to create a teaching and learning activity that is fun and effective. Making this learning media uses Adobe Illustrator software as an asset maker, and Adobe After Effects to create the animation. This learning video design uses the ADDIE method. Then to collect data using a questionnaire with 6 question indicators, from the 6 question indicators the score was 90.9%, it can be concluded that this learning video can be said to be successful and capable of being an alternative in teaching and learning activities at Pertiwi Mundu Kindergarten, Klaten, Central Java. This learning video contains 10 names of fruit, 10 names of animals taken from the surrounding environment, this design aims to enable children to fish and know English in everyday life.    

Museum Benteng Vredeburg Yogyakarta is one of the historical buildings that has high architectural and historical value. As a Dutch colonial heritage, the building originally functioned as a defense fort in the 18th century before being converted into a museum that documents the history of the Indonesian people's struggle. This research aims to analyze the architectural history of Museum Benteng Vredeburg, including its functional evolution, building design characteristics, and its relevance to the historical context and local culture. The method used in this research is a qualitative-descriptive approach, with data collection techniques in the form of literature study, direct observation, and visual analysis of building architectural elements. The results showed that Fort Vredeburg adopted a European colonial architectural style that was adapted to the tropical conditions of Indonesia, such as sloping roofs, large vents, and the use of local materials. In addition, the transformation of the building's function from a military fort to a museum reflects the changes in the historical and symbolic meanings of the building over time. The research also found that the architectural elements of the building, such as the bastion, the main gate, and the spaces inside the fort, reflect not only the construction technology of the time but also the strategic and symbolic value of Dutch colonialism in Indonesia. By changing its function as a museum, Fort Vredeburg now serves as a link between the past and the present, acting as an educational platform as well as preserving historical and architectural values.

In this digital age, social media has become an important platform in connecting organizations with the community and encouraging active participation and helping to increase the organization’s social impact. One such organization’s is Sajiwa Foundation, a-non profit organization that focuses on educating and supporting the utilization needs of people in need. The purpose of this study is to provide insight into how non-profit organization can use social media communication strategies effectively to encourage community participation on the Sajiwa Foundation website platform Sajiwa Foundation this research aims to identify the various strategies used by Sajiwa Foundation to motivate people to actively participate in campaigns and programs offered through their website. This research used a qualitative approach by conducting a content analysis of Sajiwa Foundation’s social media accounts and involved interviews with Sajiwa Foundation team members. From analysis, the importance of an appropriate social media communication strategy in encouraging community participation in the context of non-profit organization was found to have several key elements. First, content should be veried and relevant, covering information and inspiring stories and the development of the organization. Second, attractive visuals can increase user interaction. Third, active interaction with the online community through comment, direct messages and calls to action helps build deeper relationships with the audience. This provides valuable insights for similar organizations looking to maximize their impact through leveraging social media as a powerful communication tool towards the wider community.