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The SME assistance program entitled "SME Assistance: Enhancing Competitiveness and Innovation in the Digital Era for Bintang Emas SMEs in Kasengan Village, Manding Subdistrict, Sumenep Regency" was implemented from March 1, 2024, to May 31, 2024. This program aims to enhance digital capacity, product innovation, and modern marketing strategies for Bintang Emas SMEs. Through digital marketing training, product innovation workshops, and technical assistance, participants learn to utilize digital technology and e-commerce platforms to enhance the visibility and sales of their products, including the flagship product of cassava chips. The results showed a 25% increase in sales in the first three months, an improvement in product variety and quality, as well as an enhancement in business and financial management skills. This program also successfully fostered a spirit of mutual cooperation and collaboration in the local community and strengthened the relationship between SMEs and the surrounding community. With these achievements, it is hoped that Bintang Emas SMEs will continue to innovate and adapt to market changes, providing sustainable benefits to the local economy and the welfare of the local community.

Financial performance of PT. Unilever Indonesia Tbk is evaluated using financial statement analysis. The purpose of this study is to evaluate the financial performance of PT. Unilever Indonesia Tbk from 2022 to 2023 through financial statement analysis. The time series analysis method is used to understand changes in a company's financial performance over time. It involves the use of various financial ratios including liquidity, solvency, activity, and profitability ratios. This research uses a quantitative descriptive approach, which means that the data collected is quantitative data from the annual financial statements of PT. Unilever Indonesia Tbk (secondary data) for 2022 and 2023. The analysis results show the company's liquidity ratio is below industry standards, indicating challenges in paying off short-term obligations. Although the cash ratio will increase in 2023, the value is still not ideal. In terms of solvency, the ratio of debt to asset and debt to equity indicates a high dependence on debt. However, the company performed well in profitability, with profit margins, return on assets (ROA), and return on equity (ROE) above the industry average, reflecting effectiveness in generating profits and managing assets and capital. The inventory turnover ratio is below industry standard, but total asset turnover shows good performance, indicating effective asset management to generate sales.

Maintaining the best possible relationship with customers is part of Customer Relationship Management (CRM). The goal is to keep customers loyal and make the company make more money. Leading companies have incorporated CRM into their marketing strategies in an effort to increase sales. The Farmers Market company has implemented a customer relationship management (CRM) system; however, there has been no evaluation of their CRM model to identify profitable marketing strategies or customer retention opportunities. To conduct this investigation, a survey had to be conducted on a sample of 55 current Farmers Market consumers. Using the partial least squares method, the analysis will be conducted with the help of the SmartPLS 2.0 program. The findings of the analysis show that, overall, CRM variables relating to the impact of human resources on customer loyalty and customer satisfaction provide satisfactory results. Customer satisfaction is significantly influenced by each HR variable. While all other variables did contribute to the results, they were not statistically significant. This section of the study concludes with an analysis of the impact of Farmers' Market management and suggestions for improvement.

The main problem in this thesis is that in the last few months JNT Express Palembang branch has often experienced a decline in sales and also complaints from customers about the many problems that occur in the service felt by consumers such as problems with late delivery of goods, shipments that cannot be tracked, damage to goods to loss of delivery packages. These complaints were obtained from the Internet Media. The purpose of this discussion is to find out the Implementation of Risk Management in the Delivery of Goods at JNT Express Palembang Branch Services and Islamic Economic Review on Risk Management in the Delivery of JNT Express Palembang Branch Services. This research is a field research. By using qualitative methods. This research uses informants consisting of 6 people, namely 1 Leader, 1 Admin, 1 Courier and 3 JNT Palembang Branch Consumers. This research was conducted at JNT Ekpress, Jl. Sultan M. Mansyur, Bukit Lama, Kec. Ilir Barat I. Palembang City. While the data collection method in this study is in the form of observation, interviews, documentation. Based on the results of the study. Risks in shipping JNT goods are Social, Physical, Customer and Competition factors. The obstacles are delays, wrong addresses, damage and loss of goods. To prevent or minimize the occurrence of risks, JNT issues Standard Delivery Terms (SSP). Review of Islamic Economics on Risk Management in the Delivery of Goods Services JNT Express Palembang Branch is not contrary to Islam.

The community service, especially for UMKM, in the form of creating a sales website aims to enhance the branding of Triple's Branded UMKM and assist UMKM in understanding the use and management of websites as a current promotional media. The creation of this website goes through three main stages carried out as part of this community service, including the preparation stage which involves field studies, needs analysis, and permits, then the second stage is the implementation and design of the website, and finally the evaluation stage. The community service in creating a website for UMKM has yielded results in increasing the knowledge and skills of Triple's Branded UMKM in managing and operating the website as a promotional medium by showcasing products aimed at increasing sales.

Banks are bodies or institutions that receive credit or loans. In banking finance we need to measure the asset ratio. Asset Ratio is the management of company assets in generating income which is used to evaluate the efficiency of financial management. The Asset Ratio includes a comparison between the company's total assets and the resulting income or net profit. Is the bank efficient in utilizing or using its fixed assets? One method for calculating a bank's asset ratio is the FixediAssets Turnover Ratioi (FATO) and Total AssetsiTurnover Ratio (TATO). Calculating these two analysis methods requires or involves all assets owned by the bank. a bank. In banking, the Fixed AssetsiTurnover Ratio (FATO) is a ratio that measures the effectiveness of a company in using its fixed assetiinvestments toigenerate net sales (services). Total Asset Turnover Ratio (TATO) is usually used to determine how effective a company's total assets are in generating income. From the results of the analysis of the financialistatements of PT. Bank Mandiri (Persero) Tbk in 2017-2021 can be concluded that the Company's activity ratio is still categorized as unfavorable. This is because the measurement of Fixed AssetiTurnover Ratio (FATO) and Total AssetsiTurnover Ratio (TATO) each year experiences fluctuations or is unstable or inefficient in managing fixed assets and total assets in supporting the Company's operations to generate income.

This research aims to identify the issues faced by one of the paint distributors in managing their sales information system. The study notes that despite the store's successful sales activities, the utilization of the sales information system remains limited, with the store preferring to manage products without online information handling applications. Based on observations, some weaknesses of the current system include lack of stock data accuracy, hindrances in providing real-time stock information, and limitations in tracking stock changes. The author suggests providing training to users of the web-based sales information system and establishing clear task allocation, as well as system improvements to address existing weaknesses. These suggestions are expected to enhance efficiency and effectiveness in sales management and meet the needs of both administrators and buyers.

This research aims to develop a web-based information system that supports the sale of agricultural products in Kampung Bewang. Until now, agricultural product marketing has often been carried out conventionally, limiting market reach and reducing farmers' potential profits. The system is designed to facilitate product management, order tracking, and online payment integration, while also providing a user-friendly interface. The implementation of this system is expected to enhance market accessibility for farmers, expand sales reach, and improve transaction efficiency. Additionally, this system will enable farmers to reduce their reliance on intermediaries, thereby increasing their overall profit.

The estimated rice sales at Perum Bulog Sub Divre Medan is crucial information in planning and managing rice supplies. In this study, we apply the Double Exponential Smoothing forecasting method to estimate rice sales at Perum Bulog Sub Divre Medan. This approach allows us to identify complex sales patterns and generate accurate forecasts to aid in informed decision making. We use historical rice sales data to train a forecasting model and evaluate its performance. Experimental results show that the Double Exponential Smoothing method can provide reliable estimates of rice sales, with a satisfactory level of accuracy. The implications of these findings are discussed in the context of inventory management and operational planning of Perum Bulog Sub Divre Medan.

UMKM Berkah Setia in Kadirejo Village is one of the potential UMKM in the area. However, these UMKM still use conventional buying and selling systems and endtrust their product to UMKM centers and souvenir centers. Due to limited capabilities, until now this UMKM product has not been widely known because it has utilized digital technology such as the marketplace as a promotional medium and place for buying and selling. In this service acticity, there are the introduction and assistance of the adoption of E-commerce in the form of the Shopee application media for UMKM Berkah Setia herbal drink. It is hoped that knowledge can increase sales for UMKM owners. The aim of this service activity is not only to introduce the UMKM marketplace, but also to assist in the management of the marketplace so that UMKM income experiences an increase in sales activities. The methods used in this service process are discussion, tutorial, mentoring, and aseesment and evaluation methods. The result from this method show that UMKM actors gain knowledge about creating an account, the process when goods are ordered until they reach the buyer, and UMKM actors gain skills in managing their Shopee accounts

The research was conducted to solve the problem of determining the price of goods of production correctly based on the cost of raw materials, labor costs, and overhead costs on the CV xxx of previously priced traditional managers which resulted in sales sometimes felt too expensive and sometimes earned too small profits. Quantitative descriptive research is used to solve this problem to produce conclusions from data related to the determination of substantive prices based on the method of Job Order Costing. The main object of the CV xxx is a detailed note of the need in the manufacture of glass wardrobes and classic dress wardros. The data used in this research are primary data and skunder data, i.e., primary Data is the details of raw materials, raw material specifications, price per unit of raw material, labour cost, etc. Whereas data skunder is a discipline related to the methods of research that can help solve the question of determination of the price of the substance. Research shows results where based on the traditional management of CV xxx, there is a mistake in determining overhead costs. This confusion is detrimental to the company in getting too low profits. Comparison of previous management with the Job Order Costing method can find out where a particular variable should be in the overhead cost category in order to obtain the price of the production commodity that can determine the company's losses.    

This activity aims at empowerment and development of snack business based on local potency. Mitra is a group of Micro small and Medium Enterprises community of Ganesha (KUB Bahtera) Purworejo and culinary group of Angudi Laras Purworejo (KBU Satu Hati). There are 8 participants. Problems faced by partners include: Lack of marketing access, low production capability, low access to capital for funding, Low financial management capability and business accounting administration, Limited human resources marketing and Production. To solve these problems, the program solutions offered are: 1) Increased marketing access, 2) Improvement of product processing techniques, 3) Strengthening of loan access to various funding sources, 3) improvement of financial management and business administration, and 4) Strengthening Partnership. The method used is training and mentoring. The results achieved are: the increasing ability of participants in the field of online marketing, enhancement of capabilities in designing product packaging, increasing sales through the implementation of online marketing, and strengthening the partnership relationship between groups.Keyword: snacks, business groups, online marketing

The Break Even Point (BEP) analysis can be used by company management to determine product pricing, establish minimum sales, set sales targets, and plan desired profits. The objective of this research is to analyze the determination of the selling price of a production item using the Break Even Point (BEP) method. This research was conducted using a quantitative descriptive method through a cas study approach that employed Break Even Point (BEP) analysis calculations. The results of this research indicate that for the rice flour product of PT AMM, the Break Even Point (BEP) is reached at a sales amput of Rp. 2.129.816.330,-. At this break event point, the selling price of the product is determined to be Rp. 36,975,-, with a total quantity sold of 57,600 units. The sales level, with a variable expense ratio of 87%, allows the company to set the selling price of the product at the break even point (BEP) unit itself is 57.610 units that need to be sold. PT AMM has a profit target of Rp. 20.000.000,- must be made. This is because of the high variable costs; therefore, to achieve a high profit target, additional variable costs must be incurred.

UMKM Terez Collection have experienced a downward sales trend and very drastically after the Covid-19 pandemic. The aim of the research is to determine the Terez Collection's marketing strategy and the obstacles faced in increasing its sales value. This type of qualitative descriptive research uses a purposive sampling method. Data collection methods are observation, interviews and literature study. Data analysis involves data collection, reduction, presentation, drawing conclusions and verification. The market segment being worked on is teenage women aged from teens to adults, lower middle class. Meanwhile positioning has not been carried out and understood well. The research results show that the product in consumer perception has good quality in its class, is varied and meets consumer wants. The pricing strategy is quite good and competitive. The promotional strategy is still conventional so that the distribution channel is still one channel, namely conventional. The location of production and management of UMKM in production centers is an added value. Distribution is carried out through wholesalers and retailers. The obstacle faced is that the owner does not understand digital marketing well, and has not taken advantage of opportunities through product innovation. Suggestions for local governments to facilitate and encourage the return of the Binong Jati knitting center, to help facilitate financing for product innovation and training. Terez Collection is advised to increase knowledge and carry out digital marketing as an effort to expand the market.

JNE is the largest logistics company in Indonesia, this company is a freight forwarding company both domestically and abroad. In its business process JNE has an Outbound unit which is responsible for receiving goods from Sales Counter Official (SCO) agents and branch offices, processing, checking, packaging, and transporting goods to the appropriate destination. The purpose of this study is to determine the effect of Standard Operating Procedures (SOP), supervision, and Information Technology on Employee Performance in the operational management of the JNE Main Branch Medan Outbound unit. This research uses Descriptive Qualitative method in identifying problems. The results in this study state that SOP has a significant effect on Employee Performance because it is an important part of the smooth work process for employees, Supervision and Information Technology also have a significant effect on Employee Performance. Supervision ensures employees work in accordance with SOPs and achieve previously set work targets, and the use of Information Technology in the work process will increase the efficiency and effectiveness of employee work.

The development of modern companies often leads to overlapping functions between departments, such as the dualism of functions between Human Resources (HR) and financial accounting. This creates serious challenges in resource management and accounting that can impact the overall performance of the organization. Issues faced include overly simplistic financial recording due to HR's lack of expertise in accounting, as well as the risk of errors and data inaccuracies. This research aims to provide in-depth insights into the impact of HR and financial accounting dualism at PT. Segi Muda Bertiga and identify solutions to enhance the efficiency and accuracy of resource and financial management. The research method employs a qualitative approach, analyzing five main theoretical studies, including cash sales accounting systems, payroll and wage analysis, cash receipts, inventory, and purchases. Data is gathered through interviews, literature reviews, and document analysis.    

The aim of this research is to determine the development of business feasibility studies for Community House MSMEs. This research uses descriptive qualitative research methods. The object of this research is Community House MSMEs. The results of this research are that Rumah Masyarakat MSMEs have a business license and are legally registered, the market and marketing aspects of Rumah Masyarakat have good market and marketing strategies so that now their products have been sold to various regions in Indonesia and even abroad such as Malaysia and Singapore, from the technical and technological aspects, community houses also have a system that runs well so that production and sales activities run smoothly, then the management aspect of Community Houses has a clear organizational structure and job description and also has definite criteria for recruiting candidates. employees, from the financial aspect Rumah Masyarakat started its business with the trust of its relationships, and as seen from the income and sales of RumahCommunity products which continue to increase, RumahCommunity can be said to be feasible and successful in running its business.

Some small and medium business actors, especially breeders in the Indonesian People's Livestock Association, Buluharjo Village, Plaosan District, Magetan Regency, do not understand how to prepare the cost of goods sold for their livestock business so that the selling price is determined only by considering market prices, resulting in relatively minimal income. when compared with financial and non-financial expenses. They do not realize that many costs have been incurred but have not been taken into account, so even though the selling price is quite high and in accordance with market value, it has not been able to fully cover operational expenses. To provide a solution to this problem, it is necessary to have Training on the Preparation of Cost of Goods Sold as a Consideration for Setting Selling Prices in Maximizing Sales Profits at the Indonesian People's Livestock Association, Buluharjo Village, Plaosan District, Magetan Regency so that livestock business actors can be more effective in calculating their financial management. The training method carried out with Lecture-style training (Lecture) can be a very valuable resource for communicating the necessary information quickly and the Independent Self-study method, this method is expected to be able to train oneself by studying the material that has been given . In addition, this method was chosen because it took into account the distance and time constraints of the presenters and training participants, so that participants were given a simple report format in preparing cost of goods sold. In organizing activities, participants actively ask questions and discuss the conditions and limitations in the preparation of Cost of Goods Sold until the training is complete

Starbucks is a coffee processing company that has very fast sales and is very popular among consumers. Therefore, many branches are spread throughout the world. Images represent how others view your company, employees, committees or activities. Every company has as much image as people see it. A PR crisis is an event, rumor or information that negatively impacts a company's reputation, image or credibility. This research uses a qualitative approach to explore deeper information regarding the role of public relations in restoring the image of public companies

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the "best-selling" Traditional Cake Micro Business can improve its capabilities in the fields of production and business management and online marketing via social media. These outcomes are an indication of increased business empowerment.