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This study aims to classify the level of satisfaction of Dasawisma cadres with the Carik application in West Semper Village by utilizing the Naive Bayes method. Data was obtained through questionnaires, which were compiled based on three main aspects: ease of use, speed of access, and the usefulness of applications in supporting cadre tasks. After the data is collected, a pre-processing and labeling process is carried out, where the level of satisfaction of respondents is categorized into two classes, namely "satisfied" and "dissatisfied". The Naive Bayes algorithm is applied to predict satisfaction classes based on questionnaire answers. The results of the analysis show that the Naive Bayes method is able to perform classification with sufficient accuracy, so that it can be used as an evaluation tool and decision support in the development of the carik application. This method can also help the management understand user perceptions and improve the system based on objective and routine data in line with the needs of field cadres

This study aims to examine the impact of digital marketing training focused on the utilization of WhatsApp Business and Shopee in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in the food sector in Kedungjambe Village. Using both quantitative and qualitative approaches, the research evaluates the effectiveness of training on creating engaging promotional content on WhatsApp Business and managing online stores on Shopee to enhance product visibility, expand market reach, and improve MSME sales performance. The findings reveal that equipping MSMEs with skills to optimize features on these platforms, such as creating appealing product catalogs, utilizing broadcast features, and managing online stores effectively on Shopee, significantly enhances customer interaction and the competitiveness of MSMEs in the digital era. In addition to positively impacting sales growth, the training also accelerates digital technology adoption among MSMEs, enabling them to compete more effectively in an increasingly competitive market. These findings highlight the importance of targeted and sustainable training programs in supporting the growth of MSMEs in the digital age.

Indonesia is a country with diverse culture and tourism. The rapid development of technology causes changes. Sukaraja village has religious tourism potential which has not been utilized optimally through social media.  The BATU GOONG Cultural Heritage Site and its MSME actors are one of the main attractions, but have not utilized platforms such as Instagram, TikTok, Facebook and Twitter for promotion. Therefore, there are three stages of activity plans which include training on creating social media accounts, tourism and MSME digitalization seminars, as well as developing Instagram and Facebook content. These three stages aim to increase the promotion of Batu Goong religious tourism so that there will be an increase in visitors.

This study aims to analyze the interaction and response of viewers on social media to the soap opera Asmara Gen Z using the Uses and Gratification theory. The research method used is a qualitative approach with interaction and response analysis, as well as in-depth interviews with active viewers. The results of the study indicate that the main motivation of viewers in watching the soap opera Asmara Gen Z is because of the presence of young actors and actresses who are relatable to their lives, an interesting and diverse storyline, and a hit soundtrack. This soap opera also succeeded in building hype through social media with active interaction from the players. These findings indicate that the soap opera Asmara Gen Z meets various audience needs, including cognitive, affective, personal identity, social integration and interaction, and escape needs. This study provides insight into how soap operas can create high engagement on social media and provides implications for entertainment content marketing strategies in the digital era.

Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. Among its important roles is being able to absorb labor and encourage economic growth. The development of social media in Indonesia has shown very rapid growth in recent years. Due to the important role of MSMEs and the rapid development of social media, MSME players feel the need to utilize social media for digital marketing activities. Activities are carried out by providing understanding and training on the use of social media. From the activities that have been carried out, it shows that there is an understanding of social media and its use in the hope of attracting potential buyers which will have an impact on increasing the sales turnover of MSMEs.

The original aim of this research was to find out and identify language errors in advertising content on general media, especially Tiktok. Tik Tok public media is a popular platform for marketing products, including beauty products.  The research results show that THE ORIGINOTE uses various language strategies to attract consumer attention and interest, such as the use of positive and emotional terms, slang and humor.  THE ORIGINOTE also creates a brand image of a product that is natural, safe and effective.  The author uses a qualitative research approach.  The data used in this research are posts containing product advertisements that have language errors in the caption.  The data source in this research is posts from the official account @theoriginote.  The data collection technique used is observation and documentation in the form of screen captures, while the analysis technique is qualitative narrative.  What will happen in this research are several language errors, among which the most frequently found are the use of foreign languages ​​(slang) together with Indonesian, punctuation errors, inappropriate use of capital letters, and the use of non-standard terms.

The training "Optimizing Social Media in Supporting Local Social and Cultural Campaigns in Palembang City" was held with the aim of improving the understanding and skills of the community, especially cultural community actors, in utilizing social media as a tool to introduce and preserve Palembang's local culture. The background of this training is driven by the rapid development of digital technology, which opens up great opportunities for the City of Palembang to promote its rich culture and traditions to a global audience. Training activities are carried out in the form of theoretical and practical sessions, which include content creation, interaction strategies with audiences, and selection of the right platform to convey local cultural messages. The results of this training showed an increase in participants' understanding of the importance of using social media in cultural and social campaigns, as well as practical skills in creating effective content. In conclusion, this training successfully equips participants with the ability to optimize social media in promoting local culture and strengthening Palembang's cultural identity in the digital world.  

Live streaming on social media has changed the way people share information and entertainment, providing greater convenience and access than conventional broadcasting. However, this change also brings challenges, especially regarding ethics and its impact on young audiences. Content on social media is often poorly monitored, making it easy to find sensational or inappropriate content, such as violence, hoaxes and unethical behavior. This is exacerbated by platform algorithms that prioritize content that triggers emotional reactions to increase popularity. Conventional broadcasting has strict rules to maintain the quality and ethics of content, while live streaming on social media often relies solely on platform policies which are not always effective. As a result, many content creators try to attract attention in extreme ways, which can influence the behavior and mindset of young audiences. This research discusses the differences between conventional broadcasting and live streaming on social media, as well as the importance of the responsibilities of platforms and content creators in maintaining ethics. Apart from that, digital literacy for young audiences is needed so that they can be more critical in choosing content. In conclusion, cooperation between content creators, social media platforms and society is needed to ensure social media becomes a safer and more beneficial place for all.

Social media has changed the way people communicate and share information, opening up great opportunities as well as challenges such as hoaxes and polarization. In Indonesia, these platforms have become important spaces for public discussion, especially in politics. Wise management is needed for social media to support transparency, accountability and democracy. The purpose of this study is to analyze the role of social media in constitutional dispute resolution, identify challenges that arise, and provide recommendations for wise management so that social media can support transparency, accountability, and democratic principles. This research uses a normative method. Social media has a major role in constitutional disputes, both as a tool for information dissemination and a space for public discussion. On the one hand, social media helps transparency, participation, and community mobilization in constitutional issues. However, on the other hand, it also poses challenges such as disinformation, hoaxes, and political polarization that can escalate conflicts. Regulation and supervision are needed to address the misuse of social media without compromising freedom of expression. Digital literacy education is also important to encourage responsible use of social media, so that it can be a tool to support democracy and peaceful dispute resolution. Social media can worsen the political situation through hoaxes and hate speech. Therefore, clear regulations are needed to prevent abuse without reducing freedom of speech. Policy reforms that balance surveillance and freedom of expression are important, with collaboration between the government, platforms and communities to create a safe digital space. Digital literacy also needs to be improved so that people can sort out information and support political stability.

Adolescence is a phase that is prone to experiencing FoMO behavior. FoMO experienced by adolescence has the potential to cause feelings of loss, stress, and feeling distant if they do not know about important events of other individuals or groups. The FoMO experienced by adolescence indicates that their motivational factors are not developed optimally. The motivational factor referred to is self-esteem. Someone who has high self-esteem in general will be more able to be positive in making an assessment of himself.. This research aims to find out the relationship between self-esteem and FoMO in adolescent social media users at SMA N 1 Muntilan, Magelang Regency. The population in this study is 1056 students of SMA N 1 Muntilan. From this population, the research sample was taken using the proportionate stratified random sampling technique of 286 students based on the Isaac and Michael table formula. Data collection was carried out using a modification of the Fear of Missing Out Scale (FoMOS) and the Rosenberg Self-esteem Scale. The data was tested with product moment pearson through the SPSS 25 for windows program. The research results show that there is a significant negative relationship that is in the very weak category between self-esteem and FoMO in social media users at SMA Negeri 1 Muntilan. This means that even though adolescence have good self-esteem, it is not enough to prevent them from FoMO.

The development of information and communication technology in the digital era has a significant impact on the protection of personal data on social media. Rapid digitization not only facilitates data distribution and storage, but also increases the risk of cybercrime such as data theft, hacking, phishing and cyberbullying. This study aims to analyze effective prevention strategies in protecting personal information on social media. Using a qualitative approach through literature studies, questionnaires, as well as data analysis from trusted sources such as scientific journals and articles accessed through Google Scholar and Mendeley, this research found that users' awareness of personal data security is still low. The results show that many users have not implemented adequate preventive measures, such as changing passwords regularly or utilizing security features provided by social media platforms. Proposed prevention strategies include user education, strong password enforcement, account privacy settings, and increased awareness of cyber threats.

This research aims to identify patterns of social media usage, evaluate the effectiveness of social media campaigns, and explore the role of social media in voter education. This research discusses the influence of social media on public participation in the 2024 elections in Indonesia. Social media has become one of the main tools in political communication, both for candidates, political parties, and voters. This study uses a mixed-methods approach with surveys of 500 respondents from various regions in Indonesia, complemented by content analysis of political campaigns on social media platforms such as Instagram, Facebook, and TikTok. The level of voter participation who are actively engaged in online political discussions is also proven to be higher compared to those who are less active on social media. The issues found in the field include: 1. What are the social media platforms most commonly used by the public in the context of elections? 2. How is social media used to educate voters about political issues, candidates, and the electoral process? 3. What are the main challenges faced in using social media for electoral participation? The research method used is the quantitative method. This method involves the collection of data that can be measured and statistically analyzed. The research results show that social media plays a significant role in increasing political awareness among the public, especially among young voters. However, the research also found that information disseminated through social media is often unverified, which can negatively influence public opinion.

Information technology has changed the way educational institutions interact. Instagram, one of the visual-based social media platforms, has become a strategically used platform to create image, increase interaction, and disseminate information. Instagram is a tool used by Amikom Purwokerto University to disseminate information, both academic and non-academic, to students and the general public. However, problems such as unattractive format, inconsistent accuracy, and suboptimal delivery speed have been faced by the campus. The End-User Computing Satisfaction (EUCS) method was used in this study to evaluate the performance of Amikom Purwokerto University's Instagram account. Content, accuracy, format, ease of use, and timeliness are the five dimensions used to assess. The results showed an overall good level of satisfaction; the content dimension had the highest mean score (3.86), while the timeliness dimension had the lowest mean score (3.46).In this study, the researchers found that social media account managers at Amikom Purwokerto University can use strategic recommendations to improve the effectiveness of information dissemination. The findings can also be used as a reference for other educational institutions to use social media as a more interactive and responsive communication tool.

Social media is now the first tool of interaction between humans with a very large number of users worldwide. The potential of social media to spread information in a short time and on a wider scale has affected many areas of life, especially in the process of forming individual personalities. This study examines the effects of social media on the character of college or university students, both for good and bad. On the one hand, it is noted that social media helps build bonds between people and helps in broadening one's perspective and even supports personal growth through social interaction in a positive way. However, on the other hand, social media also shows the potential to create social anxiety, social pressure, and identity issues due to social comparison and exposure to negative content. College students, who are in the stage of finding their identity, become easy targets for the influence of social media. In the right way, this media can be used to encourage them in forming positive characters. This study argues for the need for better digital literacy and the use of wise social media strategies to maintain high positive effects and low negative impacts.

Social media has become an integral part of students’ lives and is increasingly being used as a means of interactive learning. This study aims to analyze the effectiveness of social media use in supporting students’ learning process, by highlighting the benefits, challenges, and solutions that can be applied. The research method used is a qualitative approach with case studies, in-depth interviews, and thematic analysis. The results of the study indicate that social media provides flexibility in accessing learning materials, increases academic engagement, and facilitates discussion and collaboration between students and lecturers. However, there are several challenges, such as distraction, unguaranteed validity of information, lack of structure in learning, and gaps in access to technology. To overcome these challenges, strategies are needed such as good time management, increasing digital literacy, active roles of lecturers in directing learning, and institutional support in increasing access to technology. With the implementation of the right strategy, social media can be an effective tool in supporting interactive learning, improving students’ academic quality, and encouraging educational transformation in the digital era.    

Promotional activities via social media such as Instagram are a form of marketing communication mix that is directly related to the level of consumer exposure until consumers make the decision to buy this syar'i gamis product. The demographic diversity of consumer characteristics also greatly influences the effectiveness of promotions via social media. The aim of this research is firstly to analyze the effectiveness of promotion of Islamic gamis via Instagram, secondly to find out how big the relationship is between follower characteristics and effectiveness of promotion via Instagram of Islamic gamis products and thirdly to find out consumer responses regarding the use of promotional syar'i gamis products. 'i via social media Instagram.The results of this research are that promotions carried out via Instagram are quite good. Promotion of syar'i gamis through social media Instagram is very effective in stimulating attention, increasing respondents' knowledge of the products being marketed, generating interest in followers, generating desire and ultimately making followers buy syar'i gamis products and then recommending them to other people.

This research reveals the crucial role of Instagram, particularly the @fiqri_fox account, in shaping a community of videographers who actively learn and share. Through a virtual ethnography approach, it is found that this account not only presents comprehensive lighting tutorials, but also creates an inclusive dialog space. Using the virtual ethnography method, this research explores in depth how the Instagram account @fiqri_fox becomes a reference for videographers in understanding lighting techniques. The results of this study highlight the great potential of social media, especially Instagram, as an effective learning tool. Accounts like @fiqri_fox have proven that with the right approach, the platform can bridge the gap between theory and practice.

This study aims to examine the impact of social media on the religiosity of students at Universitas Negeri Jakarta (UNJ), focusing on both the positive and negative effects, as well as the factors influencing these outcomes. The research employs a descriptive qualitative method, relying on literature review and data collection through observations of social media use in students' religious activities. The findings indicate that social media can strengthen religiosity by providing access to religious content, forming religious communities, and enhancing religious knowledge. However, challenges such as the spread of hoaxes and the diversion of attention from worship also exist. In conclusion, careful management of social media is essential to maximize its positive impact on students' religiosity. The study recommends improving digital religious literacy, critical religious education, and guidance in social media use.

Currently, social media has become an important part of the lives of the younger generation. On one hand, social media offers great benefits such as access to information, social networking, and creativity. However, irresponsible use can trigger negative impacts, one of which is moral decadence, especially among the younger generation. This research aims to analyze the impact of social media on the moral decadence of the younger generation and to design solutions based on Pancasila values. The method used is a literature review, analyzing information from various relevant academic sources. The research results show that social media, although beneficial, contributes to various moral issues, such as the increase in online bullying, the use of inappropriate language, becoming individualistic/antisocial, and engaging in cybercrime. As a solution, the values of Pancasila are implemented through spiritual education, digital campaigns that instill empathy and solidarity, promotion of tolerance and unity, as well as the enhancement of digital literacy. This research concludes that the implementation of Pancasila values can be a relevant and solution-oriented approach to addressing the moral decadence of the younger generation in the digital era.

The rapid development of globalization today facilitates access to information circulating on social media, both positive and negative. This study examines the increasing cases of defamation in the digital age, focusing on legal protection aspects and rehabilitation efforts for victims. The purpose of this writing is to understand the role of the government and law enforcement authorities in addressing defamation offenses. Using a normative legal research method, it is concluded that: 1. To understand the forms of defamation offenses, 2. To determine the rights of victims of defamation. Protection and rehabilitation efforts for one's reputation are crucial in this era, considering the advancements in technology and the widespread occurrence of defamation.