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Tuti Sahara; Nurlela Mufida; Yuliana Yuliana

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2025 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

A good immune system is the key to avoiding viral, bacterial, fungal, and parasitic infections. A person's immune status affects the risk of being infected by various viruses and bacteria, various studies have been conducted to increase the immune system. One of them is through proper and balanced nutritional intake and utilizing functional foods based on local food. The purpose of this activity is to increase public knowledge regarding the role of food in improving the immune system. Method This community service activity is carried out through the provision of education (counseling) with the lecture method. The target is the general public in Paya Dua village in Menasah (surau) with a capacity of 100 people. The material was delivered directly which was divided into lecture sessions and question and answer sessions or sharing. The results of education related to the role of food in improving the immune system provide benefits to the community, impacting the increase in public knowledge about food that can maintain the personal and environmental immunity system. Conclusion The community gained knowledge about foods that contain balanced nutrition and increased public knowledge regarding the role of balanced nutrition in food that affects the improvement of the immune system. It is hoped that through this education and socialization, the community will be able to maintain health by improving the immune system in the family and community.

Witoyo, Jatmiko Eko; Hamaisa, Atika; Utoro, Panggulu Ahmad Ramadhani

JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) 2025 Universitas Slamet Riyadi Surakarta

Dioscorea pentaphylla L. tubers, locally known as tomboreso tubers by Indonesian people, grow wild in forests in various parts of Indonesia but are not well-underutilized. This article aims to comprehensively review the phytochemistry, nutritional, anti-nutritional, and bioactivity of tomboreso tubers. The method used is a literature study with a database of online articles downloaded from Google Scholar related to the topic discussed. Various earlier studies reported that tomboreso tubers are rich in phytochemical compounds, such as alkaloids, flavonoids, polyphenols, terpenoids, tannins, glycosides, and saponins. Tomboreso tubers are also rich in complete nutritional content, such as protein content (1.69-9.20%), fat (0.14-6.24%), fiber (1.28-7.24%), starch (3.71-61.26%), minerals, amino acids, and fatty acids. Furthermore, tomboreso tubers also contain anti-nutritional compounds that are less beneficial to health, such as tannins, oxalates, hydrogen cyanide, phenols, flavonoids, phytates, a-amylase inhibitors, and trypsin inhibitors. Tomboreso tubers have been shown to have various biological activities, such as anti-bacterial, anti-mutagenic, and antioxidant, from various earlier studies. To make tomboreso tubers safe to eat and an alternative food source with low anti-nutritional content, further research must be done on their exploration, utilization, and further processing to reduce anti-nutritional compounds.

Muhammad Galih Wijianto; M Tajuddin Noor; Exist Saraswati

Manfish: Jurnal Ilmiah Perikanan dan Peternakan 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Red snapper (Lutjanus sp) in Brondong waters, Lamongan Regency, is one of the main sources of livelihood for local fishermen. To increase the catch, optimizing the use of fishing gear, including setting time, is important. This study aims to determine the effect of differences in setting time on hand line fishing gear on red snapper catches. The study was conducted using the experimental fishing method, by dividing the setting time of hand line fishing gear into 2 treatments, namely morning 08.00-11.00 and afternoon 15.00-18.00. Based on the T test on paired samples, the average catch at 08.00-11.00 WIB was 2,131 with a total of 34.1 kg, while at 15.00-18.00 WIB, the average catch reached 6.4 with a total of 102.4 kg. The T-test results show that the t-count is greater than the t-table, so the null hypothesis is rejected and it can be concluded that there is a significant difference between the red snapper catches in the two time periods. Red snapper tends to be more active in foraging in the afternoon to evening, in line with its nocturnal nature. Several studies have stated that predatory fish such as red snapper hunt more when the light begins to dim. However, other factors such as food availability and physical conditions of the waters can also affect fish feeding activity. These findings provide additional insight into the feeding behavior of red snapper and the factors that influence its presence in the waters.

Hendrik David Julianus Borolla; Juliana Juliana

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Counseling and training on making moringa leaf pudding in Bintana Village aims to increase public awareness of the nutritional benefits of moringa leaves and provide skills in processing them into innovative food products. Moringa leaves are known to be rich in nutrients and antioxidants that are beneficial for health. This activity involves education on the nutritional content of moringa leaves, demonstrations of making pudding, and hands-on practice sessions by participants. The results of the activity showed that the community has a high interest in adopting the innovation of utilizing moringa leaves as an alternative to healthy food. In addition, taste evaluations showed that moringa leaf pudding was well received. It is hoped that this innovation can increase consumption of healthy food and encourage the use of local plants in food diversification.

Okta Bryan Yudi Pratama; Muhammad Virsa Irawan; Ardhan Ardiansyah Kawakibi

Jurnal Pengabdian Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Food security and community economic empowerment are major challenges in many rural areas, including Sukolilo Village. This research aims to develop and analyze the effectiveness of an aquaponic system, a combination of hydroponics and fish farming, as an innovative sustainable solution. The methods used include observation, experimentation, and interviews with the local community. The results showed that the aquaponic system is able to increase agricultural productivity with better water use efficiency and provide economic benefits through crop diversification, namely vegetables and fish. In addition, the system is proven to be environmentally friendly as it utilizes organic waste from fish as plant nutrients, reduces the use of chemical fertilizers, and optimizes local resources. The implementation of the aquaponic system in Sukolilo Village not only improves food security but also opens up new business opportunities for the community, thus contributing to the improvement of local economic welfare. It is hoped that this model can be replicated in other areas as part of a sustainable agriculture-based economic development strategy.

Ibnu Charis Rachmanda; Hariani Wahyu Ningtyas; Nesa Oktavia Toligaga; Eka Salsabila Mardiani Putri; Saskia Maulina +7 more

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2025 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

The Community Service Program (KKN) in Sukosari Village, Jumantono District, Karanganyar Regency, which will be implemented in August 2024, aims to overcome the problem of community service by focusing on preventing stunting and empowering MSMEs. The main problems identified include the high rate of stunting among children and limited knowledge and support for local MSME actors. The main aim of this activity is to increase public awareness regarding the importance of nutritious nutritional intake to prevent stunting, strengthen the branding of MSME products, and ensure that these products meet legality standards through the creation of a Business Identification Number (NIB) and halal certification. The method applied includes several strategic steps, namely making complementary food products in the form of spinach nuggets and fruit salad which are aimed at meeting children's nutritional needs and reducing the risk of stunting. In addition, information signs on stunting prevention were installed in strategic locations such as posyandu and village halls to increase public awareness. To support MSMEs, the KKN team also designs label and banner designs aimed at increasing the attractiveness and professionalism of products, as well as providing assistance in creating NIBs and halal certification so that MSME products can meet regulatory standards. The results of this activity show an increase in public knowledge regarding the importance of nutritious food and preventing stunting, as well as an increase in the ability of MSMEs to manage and market their products. MSME players benefit from new designs that increase the attractiveness of their products, as well as legality that expands market access. Qualitatively, this activity involved the active participation of 40 women in socialization and 15 MSME actors in the design and certification process, with full support from village officials and related agencies, which ensured the success and sustainability of the program.

Fiqhy Farizh Ferdiansah; Rodhiyah Rodhiyah

Jurnal Riset dan Publikasi Ilmu Ekonomi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The impact of globalization has brought significant changes in economic development in the world, rapid progress in several sectors such as transportation, technology, information and communication makes it easy for companies to develop their business by not only becoming local companies, but transforming into multinational companies. This study aims to test and analyze the effect of tax burden, exchange rate, and foreign ownership on transfer pricing in food and beverage sub-sector companies listed on the IDX for the period 2020-2022. This type of research is correlational research with a quantitative approach. The sample in this amounted to 51 financial reports obtained from 17 food and beverage sub-sector companies listed on the IDX during the 3-year period. The analysis method used is statistical method with the help of IBM SPSS 26 application. The results show that the tax burden and exchange rate partially have a negative effect on transfer pricing, while the foreign ownership variable has a positive effect on transfer pricing, and the tax burden, exchange rate, and foreign ownership variables simultaneously have no effect on transfer pricing.

Nuzula Rahma Putri; Ranggi Rahimul Insan; Anni Faridah; Ezi Anggraini

Jurnal Teknologi Pangan dan Ilmu Pertanian 2025 International Forum of Researchers and Lecturers

Fruit jam is a type of preserved food made mainly from fruit, aimed at extending shelf life. It consists of 45% fruit juice and 55% sugar, with a total soluble solid content of at least 65%. Sijentik (Baccaurea polyneura) is an exotic tropical fruit from Lima Puluh Kota region in West Sumatra, which is not well-known and is underutilized by the local community. This research aims to maximize the utilization of this fruit to enhance its economic value and add variety to the types of jam available in the market. The study analyzes the effect of using sijentik fruit juice on the quality of fruit jam (color, aroma, texture, and taste) using a pure experimental method by conducting three (3) trials with four (4) different treatments. The data type is primary data sourced from 30 semi-trained panelists who filled out the organoleptic test format. The technique used is analysis of variance (ANOVA) to analyze the organoleptic test data. The results of this study indicate that there is a significant effect in several categories of sensory tests from the use of sijentik fruit juice on the quality of the jam. There is a significant effect in several categories of sensory tests, namely color, texture, and taste. However, there is no significant effect for aroma.

Marni Putri Gea; Restu Jaya Zendrato; Septian Oktani Telaumbanua; Ayler Beniah Ndraha

Flora : Jurnal Kajian Ilmu Pertanian dan Perkebunan 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Rapid urbanization has led to an increased demand for food in urban areas. At the same time, land limitations and dependence on external supplies pose significant challenges to food security. Urban agriculture is an innovative solution for producing local food using limited land and modern agricultural techniques such as hydroponics, aquaponics, vertical farming, and rooftop gardens. This approach allows urban agriculture to be more resource-efficient, reduces distribution costs, and minimizes its environmental impact by lowering its carbon footprint. In addition to environmental benefits, urban agriculture also brings social and economic benefits by raising awareness of food sustainability, creating new business opportunities, and enhancing food independence in urban communities. This research uses a literature review method to examine various articles discussing the development, obstacles, and implementation of urban agriculture in different countries. The results show that urban agriculture makes an important contribution to improving food security while also providing a sustainable alternative for the global food system. Therefore, promoting the growth of urban agriculture from the perspective of sustainable food security requires support from government institutions, the private sector, and local communities.

Muhammad Pikri; Yudhanto Satyagraha Adiputra; Eki Darmawan

Lembaga Pengembangan Kinerja Dosen 2025 Lembaga Pengembangan Kinerja Dosen

Food security is a condition of food fulfillment for the entire community. The phenomenon of the problem that occurs in this study is the imbalance between the food needs of the Bintan community and local production. Over the past four years from 2019 to 2022, the production of local food needs from various commodities such as rice, vegetables, fruits, and so on has experienced a significant decline in production. This condition certainly triggers concerns regarding the ability of the Regional Government of Bintan Regency to maintain food security and meet the needs of the community. This research aims to formulate a food security strategy in Bintan Regency. This research uses Koteen's theory which consists of four strategy indicators, namely Organizational Strategy, Program Strategy, Resource Support Strategy, and Institutional Strategy. This research uses a qualitative approach method with data collection through interviews and documentation. The results show that the vision and mission of regional apparatus organizations are aligned with the district's vision to improve food security. Programs are focused on increasing food production and price stability. Resource support in the form of budget and facilities is important for program success. Institutional strategies emphasize SOPs, monitoring, divisional coordination and employee training to improve program effectiveness. The findings indicate the importance of inter-organizational synergy and resource strengthening in maintaining food security. 

Fandy Abdi Darma

Journal of Management and Social Sciences (JIMAS) 2025 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The sugar tax has emerged as a strategy adopted by various countries to address public health issues caused by excessive sugar consumption. This study examines the impact of the tax in the UK and Mexico, as well as its implications for Indonesia. Data from the Central Statistics Agency (BPS) show that per capita sugar consumption in Indonesia far exceeds the recommended limits set by the Ministry of Health and WHO, increasing the risk of non-communicable diseases such as diabetes and obesity. In the UK, the sugar tax successfully reduced sugar consumption, particularly among children and adolescents, while in Mexico, sugary beverage consumption also declined significantly. Besides reducing sugar intake, the tax generates revenue that can fund public health programs. However, resistance from the food and beverage industry and local communities presents challenges. This study recommends implementing a sugar tax in Indonesia as a strategic step to improve public health, supported by complementary policies promoting healthy eating and stronger consumer protections.

Anandhiya Intan Prabandari; Rinny Apriliany Zakaria; Febyana Putri Komalasari; Dian Isnawati; Sausan Nuhaa Maisaroh +1 more

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Village-Owned Enterprises (BUMDes) are business units that are jointly owned and managed by the village government and the local community. The establishment of BUMDES aims to exploit economic potential and improve the welfare of village communities. One of the BUMDes highlighted in this study is BUMDes Loh Jinawi which is located in Tunjungmuli Village, Karangmoncol District, Purbalingga Regency. In its development, Tunjungmuli Village is still faced with geographical challenges and inadequate infrastructure. BUMDes Loh Jinawi manages four main business units, namely Pertashop, Pamsimas, Markets, and innovations in the agricultural sector so that they can meet the basic needs of the community. Pertashop provides access to fuel, Pamsimas ensures clean water supply, Markets support local trade, and agricultural units increase food security and farmer incomes through sustainable practices. These initiatives have significantly improved the quality of life and economic opportunities for local residents, especially farmer groups. Through participatory management and community involvement, BUMDes Loh Jinawi has fostered a sense of belonging among residents while overcoming socio-economic challenges. The authors contributed by facilitating observations, workshops and mentoring to improve BUMDes operations. In a series of community service activities, it was found that optimizing the management of BUMDes Loh Jinawi can be done in two ways, namely assisting with management practices to increase access to basic services and empowering the surrounding community economically and socially.  This study provides a replicable model for sustainable rural development.

Rio Febrian; Muhammad Fajrul Islam; Purnama Yudistira

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Human identity is a complex and dynamic concept, formed through interactions within society and influenced by various factors, with culture as the main element in its formation. Culture includes outward elements such as language, clothing, and food, as well as values, norms, and belief systems that shape an individual's outlook on life and behavior. The process of cultural socialization that begins at birth through family, education and mass media plays an important role in shaping one's identity, both individually and collectively. This research aims to explore the role of culture in the formation of human identity, focusing on the influence of local and global cultures and cultural elements such as language, religion, and cultural symbols. The method used is a qualitative approach with a literature study, which collects data from written sources, including journal articles and books, to examine the relationship between culture and identity. The results show that culture has a fundamental role in shaping human identity, with cultural socialization as the main process in internalizing values and norms that shape behavior and outlook on life. In addition, globalization affects the dynamics of identity, creating the phenomenon of hybrid identities that reflect the fusion of local and global cultures.

Mohammad Zidan Rafsanjani; Siti Fatimatuzzahro; Wafiq Nur Azizah; Samsul Arifin; Utami Puji Lestari +2 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

Organic fertilizers contain organic materials such as compost, manure, or other organic waste materials. When organic fertilizers are applied to the soil, they provide an abundant source of nutrients, including nitrogen, phosphorus, and potassium, as well as essential micronutrients. The community service activity program aims to empower farmers with the knowledge and skills to make organic fertilizers from local materials, which not only lower production costs but also improve soil quality and crop yields. The community service activity with the theme "Assistance and Making Organic Fertilizers in Reducing Fertilizer Costs for Farmers in Rowo Gempol Village, Lekok District, Pasuruan Regency" Through the Participatory Action Research method which includes preparation, processing, application, and evaluation, this program has succeeded in improving soil quality and supporting plant growth in the campus green area. Organic fertilizers, produced from campus organic waste such as dry leaves and food scraps, increase soil nutrient content and plant health, and reduce the negative impacts of synthetic chemicals. This activity also involves students in the process of processing and applying fertilizers, providing practical experience and raising awareness of the importance of sustainable agriculture and environmental management. The evaluation results showed a significant positive impact on soil quality and plant growth, with more fertile soil and healthier plants. In addition to the ecological benefits, the program plays an important educational role, by increasing students' understanding of environmentally friendly practices and organic farming skills. The success of this model is expected to be replicated in other villages. so that the benefits of this program can be felt more widely and support the creation of more sustainable agriculture.

Yunelfia Yunelfia; Arnila Melina; Ami Amelia; Mahendra Mahendra; Rizka Prasetya +3 more

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2025 FKIP, Universitas Palangka Raya

This study focuses on developing the traditional Kemojo cake by enhancing its protein content using locally sourced ingredients available in Kelurahan Melebung. Traditionally known as a carbohydrate- and fat-rich delicacy, Kemojo has been innovated by incorporating protein-rich ingredients such as nuts, seed-based flours, and other local protein sources. The use of local materials aims not only to improve the cake's nutritional value but also to utilize natural resources, support food security, and boost the local economy by promoting healthier food products. This initiative seeks to introduce Kemojo as a more nutritious traditional food alternative suitable for all age groups, including children, adolescents, and the elderly, who require higher protein intake. The improved nutritional value can play a significant role in addressing daily nutritional needs and reducing malnutrition, particularly in vulnerable regions. Additionally, utilizing local ingredients contributes to strengthening the local economy by empowering farmers and supporting food processing industries based on regional resources.

Cori Qamara; I Putu Gede Didik Widiarta

Habitat: Jurnal ilmiah ilmu Hewani dan Peternakan 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Pig farming is crucial in local economies and food security, providing a vital protein source and economic opportunities. In Samarinda City, East Kalimantan, the sector demonstrates significant potential due to abundant natural resources and rising market demand, contributing 15% of the province’s pork production in 2024. This study examines strategies for developing pig farming businesses in Samarinda City using a mixed-methods approach, integrating descriptive and analytical methods. Data were collected through surveys and interviews with 50 respondents, including farmers, traders, and policymakers, complemented by secondary data from government agencies. Analytical tools such as SWOT, Location Quotient (LQ), and multiple regression were employed. The findings reveal that Samarinda Utara and Palaran have the highest specialization in pig farming, with LQ values of 1.8 and 1.7, supported by ample land and feed resources. Key drivers of farmer income include production scale and policy support, while high feed costs, comprising up to 70% of production expenses, remain a significant challenge. Recommendations include diversifying pork-based products, adopting modern technologies, strengthening policies, and improving distribution infrastructure. This research provides actionable insights to enhance the sustainability and competitiveness of pig farming, contributing to regional economic development and agricultural resilience.

Susianti Susianti; Arifa Usman; Ayu Irawati

Jurnal Pengabdian dan Pembangunan Lokal 2025 Lembaga Pengembangan Kinerja Dosen

Chronic Energy Deficiency (CED) in pregnant women can cause children born with cognitive decline, risk of stunting, and risk of chronic diseases in adults. The problem of pregnant women in CED is caused by low nutritional intake. Pregnant women with anemia are at 4.13 times greater risk of giving birth to children with short birth length compared to mothers who are not anemic. CED in pregnant women can cause risks and complications including anemia, bleeding, maternal weight does not increase normally and contracting infectious diseases. CED in pregnant women can affect the growth process of the fetus and can cause miscarriage, abortion, stillbirth, neonatal death, congenital defects, anemia in infants, intrapartum asphyxia, and low birth weight (LBW). Based on a survey conducted at the Cendana Putih Health Center, 45 pregnant women experienced CED (12.4%) in 2023. The problems that occur can be overcome by holding a collaborative program that can improve the health of pregnant women. This program can be used to address problems appropriately, namely by empowering pregnant women and cadres through GerCep CED. The design used in this program is community service activities carried out in the form of education in the form of providing pocket books and conducting direct counseling during the schedule of pregnant women's classes and assistance in making PMT from local food ingredients. The conclusion of this activity is that participants who initially had a low level of knowledge of KEK in pregnant women became more knowledgeable about KEK in pregnant women.

Roudlotul Jannah; Nur Sa’adatut Daraini; Onggo Dwi Pracoyo; Abd. Raid Sopalatu; Maulana Ahmad Ramdhani +4 more

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2025 FKIP, Universitas Palangka Raya

Krian Regency is famous for its forest products, especially teak trees, whose valuable wood is often used to make furniture. This research aims to develop a process for making environmentally friendly paper from dried teak leaves using the Participatory Action Research (PAR) method. The PAR approach was chosen so that the local community could be actively involved in every stage of the research, from collecting materials, processing teak leaves, to the paper making process. This method is implemented through several stages, namely problem identification, action planning, implementation, observation and evaluation. Other parts of teak trees, such as leaves, have not been fully utilized. Young teak leaves are widely used as food wrappers and to make natural dyes. Teak leaves are abundant in the dry season but are not widely used. Dried teak leaves are a source of natural fiber that is cheap and easy to obtain. This investigation will process dried teak leaf waste into processing paper. This activity uses the PAR method. Teak leaves are processed into pulp using NaOH and soda process. Art paper is made from paper pulp. Researchers must conduct more research to find out that teak leaves as a natural resource can increase value and sustainability. Products made from teak leaves can not only increase the income of people in the area, but can also be used to improve environmental sustainability. The community can help reduce excessive tree felling and maintain environmental balance by utilizing natural waste.

M. Iqbal Rizqullah; Didit Darmawan

Jurnal Manajemen Riset Inovasi 2025 Pusat Riset dan Inovasi Nasional

Indonesia is one of the developing countries with a large population. This makes it attractive for local and foreign businessmen to invest in the food and beverage industry. The trade sector that provides very efficient products is fast food restaurants. Food is a primary human need, therefore if there are still people in the world, then the need for food will also increase. The increasing number of the world's population, the need for food will also increase. So that this causes the creation of opportunities to open a business. Consumer buying interest is a very basic phenomenon in marketing activities. Price is the sum of costs plus profits. This study uses a qualitative method of literature study approach, with the aim of examining the effect of price on buying interest in fast food. Literature studies include theoretical studies, literature and various scientific works that are similar to the focus of this study including culture, values ​​and norms in educational activities. The results of the study show that price has a significant positive effect on consumer buying interest. The results of the study show that price has a significant positive effect on buying interest. Based on the results of the study related to the effect of price on buying interest, it was concluded that from all the variables analyzed, the results obtained a significant positive effect. Studies related to consumer buying interest are considered interesting. Because buying interest is part of the fundamental aspect of business success, but the challenge that must be faced is how to choose the right strategy.

Teti Susilowati; Muryanto Agus Nuswantoro; Emy Susiatin

Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This service aims to increase understanding of good business management among MSMEs in Salamsari Village, Boja District, Kendal Regency, especially in the field of marketing/promotion. Salamsari Village is a highland area with the majority of residents working as farm laborers and traders. Business actors, especially women, manage various processed food products such as criping, peyek, kembang goyang, savory cendol, widaran, tempeh chips, lumpit and sticky rice tape. However, marketing their products is still limited to a local scale and has not utilized digital media optimally. Apart from that, attention to packaging design is still minimal.Service activities include socializing marketing strategies in the digital era, such as the use of social media, online marketplaces, and attractive packaging designs. Before this activity, business actors did not fully understand the benefits of good marketing in increasing sales turnover, expanding market share and developing business. The service team provides education about online marketing that is cost-effective and effective in expanding market reach. As a result, MSME players showed high enthusiasm and realized the importance of appropriate marketing strategies, both offline and online, to support the sustainability of their businesses.This activity is expected to be able to encourage MSME players to increase their competitiveness, expand markets and increase turnover through the use of digital technology. The output of this service includes publications in accredited national journals, recording Intellectual Property Rights (IPR), and disseminating information through mass media.