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Nugraha, Novanda Alim Setya; Kurnianto, Danny; Aldo, Dasril; Ramadhani, Rima Dias

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

Desa wisata Adiluhur telah dikenal sebagai salah satu desa wisata bahasa Inggris di Kabupaten Kebumen. Meskipun pengelola desa wisata adiluhur telah memanfaatkan media online di dalam mempromosikan wisata bahasa Inggris kepada khalayak ramai, akan tetapi masih belum optimal dan kurang inovatif. Maka, tujuan kegiatan pengabdian masyarakat di desa Adiluhur ini adalah untuk menguatkan digitalisasi wisata melalui konten kreator sehingga konten-konten pada media online lebih inovatif dan kreatif. Hasil survey menunjukkan bahwa adanya kegiatan penagbdian masyarakat ini membawa dampak yang positif kepada masyarakat dan pelaku wisata, hal ini ditunjukkan dengan adanya peningkatan pemahaman, pengetahuan, dan keterampilan kearah yang lebih baik terkait dengan penggunaan konten kreator untuk promosi wisata.

Jhoni F. Manurung; Annisa F. Anggreini; Dian G. Purba; Yessy Febriyani; Fadly A. Lein +3 more

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Tea has become a very popular beverage around the world due to its diverse flavors and rich health benefits. There are many types of tea, including green, black, white, long tea and each of these teas has unique characteristics in its processing and antioxidant content. The purpose of this research was made, to observe and see the uniqueness of Shanaya Tea because it has a unique tea flavor that not many people know, and to help raise the name Shanaya Tea so that it is always remembered by the community, that in Pematangsiantar City if you don't buy tea from Shanya Tea it's not steady. Our group collects data through direct interviews with the owner as the owner of Shanaya Tea. The result of this scientific work is to see that there are still many creative economy industry sectors around Pematangsiantar City that we should be proud of and make souvenirs for future migrants.

Cecilia Azhara Ayuningtiyas

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The era of society 5.0 is an era that applies the ease of technological innovation in the era of the industrial revolution 4.0 to facilitate activities, especially in the economic sector. This research aims to see the use of technology such as social media in the creative economy so as to create new businesses for young entrepreneurs. To support this statement, this study uses the literature review method in finding supporting data. Almost all internet users must have social media, especially among teenagers and young people, so that it makes business people especially among teenagers and young people make creative new innovations in building a business. This shows an increase in creative economy development that has great potential and will have a significant impact on the Indonesian economy.

Rohmaniyah Rohmaniyah; Nurul Alfian; Devi Lestari Pramita Putri; Subhan Subhan

Jurnal Ekonomi dan Keuangan 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Waste is a problem of the environment and urban communities that until now has no solution. Waste Bank is an alternative to reduce waste production because it directly involves the community. Through this Waste Bank program not only involves the community in the implementation process but can improve the community's perspective on waste management. The implementation of this service begins with providing teaching material to the community so that they are motivated to be able to sort household waste and together form a waste bank as a means of channeling waste. The counseling with material about the importance of managing waste with waste banks and how waste banks work. The result of this training is that the community is very enthusiastic to participate in the waste management program through the clean and cash program because the clean amd cash program is considered an effective program by the community in addition to reducing the effects of environmental pollution from garbage collectors also get money exchanged to the garbage bank. This craft training also adds to the community's insight to utilize used goods into things that are valuable and can be resold.

Edi Irawan; Abdul Salam; Hanifa Sri Nuryani

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

The main objective of this community empowerment activity is to develop superior village products through increasing creative and innovative marketing and financial management. The methods used in this community service activity are tutorial methods, mentoring methods, discussion and evaluation methods. The results achieved from this activity are: (1) Kelungkung Village PKK mothers are able to practice developing creative and innovative marketing skills online through the marketplace, (2) Kelungkung Village PKK mothers are able to operate all-in-one computers in marketing the village's superior products , (3) Kelungkung Village PKK mothers are able to understand business financial management  

Bonaventura Hendrawan Maranata; Anoki Herdian Dito; Dian Prasetyo Widyaningtyas; Tan, Marcella Wijaya

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Sustainable national development requires support from quality, creative, and independent human resources (HR). In facing the challenges of global competition and rapid technological change, strengthening HR competencies since school age is very important. This Community Service (PKM) activity aims to improve understanding and build entrepreneurial character among high school students through basic creative entrepreneurship training. This PKM is carried out by lecturers from the Faculty of Economics, Business and Humanities (FEBHum) of Karangturi National University (UNKARTUR), especially from the Management Study Program, as a form of implementing the Tri Dharma of Higher Education. The activity took place offline at SMA Sedes Sapientiae Semarang on Monday, May 8, 2023, at 09.00–12.00 WIB and was attended by students as participants. This activity presented three speakers who presented material on strengthening HR competencies, the basics of creative entrepreneurship, and financial literacy. The methods used include interactive lectures, group discussions, and question and answer sessions, supported by Microsoft PowerPoint-based presentation media. The results of the activity show an increase in students' understanding of the concept of entrepreneurship, as well as growing interest and motivation to become independent and innovative young entrepreneurs. This activity provides benefits not only for students, but also for schools and universities, in strengthening collaboration in forming superior human resources since secondary education level.

Achmad Zakaria; Kusmiyati Kusmiyati; Nur Cholis Majid

ARDHI : Jurnal Pengabdian Dalam Negri 2023 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Thematic Real Work Lectures (KKN) are KKN whose activity programs focus on certain areas according to social problems and the direction of development policies implemented by the government of a particular region. STKIP Darussalam Cilacap organizes a Real Work Lecture program using the thematic method. KKN-T is intended to develop a spirit of empathy and concern for problems that occur in society. KKN-T was implemented in several villages, one of which was Rawaapu Village, Patimuan District, Cilacap Regency. The work program implemented is an individual work program in the form of wise and creative socialization in social media. Where the target is elementary school students/equivalent in Rawapu Village. With the hope that children in Rawaapu village can be wiser and more creative in using social media.

Cahyaningtyas, Cindy Dwi; Widayanti, Ayu; Zahra, Mutiara Shofia; Widayanti, Anis; Miranda, Yussy +1 more

Adi Widya: Jurnal Pengabdian Masyarakat 2023 Lembaga Penelitian dan Pengabdian Masyarakat

Darsono Village is a village located in Arjasa District, Jember Regency, East Java. The economic condition in Darsono Village is relatively low and exacerbated by low literacy skills. Darsono Village has several potentials, such as empty land, beautiful village atmosphere and various facilities in the village.  Therefore, we carry out a service program that focuses on improving the quality of formal education through the program "Edu Nature Park: Creative Education Vehicle as a Means of Improving the Life Skills of Elementary School Students with Natural Nuances in Darsono Village, Jember Regency". Edu Nature Park is a fun educational program that refers to nature in Darsono Village. The problem in Darsono Village is that there are still cases of school dropouts due to economic factors and underage marriages to the low interest in reading by the community. The majority of children in Darsono Village often use their time by playing. The method of empowering rural communities is carried out in full in the field (offline) using the PRA (Participatory Rural Appraisal) method.  

Ahmad Madani; As'ad Isma; Ferri Saputra Tanjung

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

Berdasarkan uraian latar belakang penilitian, salah satu permasalahan umat islam di Indonesia adalah pada bidang ekonomi, permasalahan tersebut kemiskinan adalah suatu fakta kehidupan sosial yang menggambarkan kondisi yang tidak sesuai dengan harkat kemanusiaan. Salah satu solusi yang dikemukkan Badan Amil Zakat Nasional Kabupaten Sarolangun adalah membentuk Lembaga Pemberdayaan Ekonomi Mustahik yang memiliki tugas meningkatkan kualitas hidup mustahik melalui program-programnya. Maka tujuan dari peneliti melakukan penelitian ini adalah untuk mengetahui bagaimana peran Lembaga Pemberdayaan Ekonomi Mustahik Badan Amil Zakat Nasional Kabupaten Sarolangun dalam meningkatkan kesejahteraan ekonomi mustahik. Kesejahteraan ekonomi syariah bertujuan mencapai kesejahteraan manusia secara menyeluruh yaitu kesejahteraan material, kesejahteraan spiritual dan moral. Konsep ekonomi kesejahteraan syariah bukan saja berdasarkan manifestasi nilai ekonomi, tetapi juga nilai spiritual dan moral.[1] Konsep kesejahteraan dan kebahagian (falah) mengacu pada tujuan syariat islam dengan terjaganya 5 prinsip dalam maqasid syari’ah, yakni terjaganya agama (ad-ddin), terjaganya jiwa (an-nafs), terjaganya akal (al-aql), terjaganya keturunan (an-nasl) dan terjaganya harta (al-mal).     Penelitian ini menggunakan metode penelitian kualitatif yang menghasilkan deskriptif. Dimana penelitian didasari dengan pengamatan yang dilakukan olej penulis kemudian kemudian dipaparkan sesuai apa yang penulis amati dilapangan. Adapun pengumpulan data yang peneliti lakukan yaitu menggunakan metode observasi, wawancara, dokumentasi, dan data lainnya. Ketika data-data terlaj terkumpul, peneliti melakukan analisis lalu mengambil kesimpulan dari analisis tersebut.     Hasil dari penilitian ini adalah Lembaga Pemberdayaan Ekonomi Mustahik BAZNAS Kabupaten Sarolangun berperan dalam pengembangan usaha mikro kecil dan menengah (UMKM) dan berfokus pada usaha-usaha kreatif potensial, pertanian dan balai ternak, melakukan pemberdayan dengan cara memberikan bantuan modal pengembangan usaha, pendampingan usaha, membangun kemandirian mustahik sesuai dengan rancangan anggara biaya yang telah diajukan mustahik dan disetujui oleh LPEM BAZNAS Kabupaten Sarolangun. kendala yang dihadapinya, kendala pada internal dan eksternal BAZNAS Kabupaten Sarolangun.

Ragil, Ragil Tri Oktaviani; Umi Nahdiyah; Nur Arqom Eka Fatria

Jurnal Pengabdian Bersama Masyarakat Indonesia 2023 CV. Aksara Global Akademia

Edupraner adalah salah satu mata kuliah wajib yang dipelajari oleh mahasiswa semester VI di Program Studi Pendidikan Guru Sekolah Dasar. Mata kuliah ini kompetensi akhir yang diharapkan yaitu, mahasiswa mampu memiliki jiwa kepemimpinan, kemampuan manajerial, kemampuan membangun jaringan, menguasai jenis produk, cara produksi, operasi untuk pengadaan produk, pemasaran, serta operasi permodalan. Edupraner secara etimologisnya diartikan sebagai pendidikan kewirausahaan. Pendidikan kewirausahaan dalam teori dan praktinya diterapkan oleh mahasiswa melalui pelatihan, simulasi, dan magang. Hal ini dilakukan agar mahasiswa mampu untuk menciptakan produk yang inovatifi dan kreatif, memiliki pengalaman berkreasi, serta belajar untuk mempertimbangkan segala risiko. Pendidikan kewirausahaan mengajarkan mahasiswa untuk memiliki kreativitas yang tidak hanya mumpuni pada bidang pengajaran di kelas formal, tetapi juga mampu menciptakan ruang usaha mandiri. Untuk itu pada mata kuliah edupraner mereka dibekali ilmu pendidikan berwirausaha, capaian akhir yang diharapkan mereka dapat merancang manajemen produksi produk mandiri dan memasarkan. Kegiatan ini terangkum dalam acara ‘Market Produk SD dan Workshop. Pengabdian masyarakat yang berelevansi dengan mata kuliah edupraner dalam kegiatan pelatihan dan pendampingan membuat gerabah dan market produk menggunakan metode instruksional. Di dalam metode tersebut, terdapat beragam jenis-jenis metode kegiatan, namun pada riset pengabdian masyarakat ini metode yang digunakan disesuaikan dalam proses perkuliahan yang capaian akhirnya belajar pendidikan kewirausahaan melalui pelatihan membuat gerabah, kemudian memasarkan, selanjutnya belajar mandiri membuat produk yang disukai oleh anak SD, sehingga orientasi dari hasil produk tersebut di jual melalui kegiatan ‘market produk SD dan workshop’. Kata kunci: Edupraner, Capaian, Lulusan, Mata Kuliah  

Munajira Munajira; Niar Astaginy; Hendrik Hendrik

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to find out: The Effect of Leadership Managerial Ability and Innovative Behavior on Employee Performance at the Tourism and Creative Economy Office of East Kolaka Regency. This research uses an approach with quantitative methods. Data collection in this study used observation, documentation and questionnaires. The population in this study is all employees of the Koltim Tourism and Creative Economy Office. While the sample of this study amounted to 34 employees by determining samples using census techniques. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model test (outer model) and structural model testing (inner model) with Smart-PLS 4.0. Based on the results of the study, it is known that the variable of Managerial Ability of Leaders has a positive and significant effect on Employee Performance which is indicated by a P-Value value of 0.011. As well as the variable Innovative Behavior has a positive and significant effect on Employee Performance, this is indicated by a P-Value value of 0.000.

Sonita Jola Angleny Simatupang; Betty A.S Pakpahan; Robert K.A Simangunsong; Adiani Hulu; Baginda Sitompul

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2023 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The aim of this research is to determine the positive and significant influence of Active, Innovative, Creative, Effective and Fun Learning (PAIKEM) by Christian Religious Education teachers on the Learning Interest of Class VIII Students at SMP Negeri 3 Lintongnihuta for the 2023/2024 Academic Year. The research method used is a descriptive quantitative method. The population is all students in class VIII of SMP Negeri 3 Lintongnihuta, Humbang Hasundutan Regency for the 2023/2024 academic year who are Protestant Christians, totaling 177 students and a sample of 43 people was determined using the Random Sampling technique. Data was collected using a closed questionnaire with 35 items, namely 17 items for variable Learning Interests of Class VIII Students at SMP Negeri 3 Lintongnihuta for the 2023/2024 Academic Year. 1) The results of data analysis show: a) a positive relationship test obtained a value of rxy = 0.612 > rtable(=0.05,n=43) = 0.375. b) Testing a significant relationship obtained tcount= 4.961 > ttable(=0.05, dk=n-2=41)= 2.021. 2) Test the effect: a) Test the regression equation, obtained the regression equation Y ̂="10.29"+0.84X. b) Regression coefficient of determination test (r2) = 37.5%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(=0.05, dk numerator k=21, dk denominator=n-2=43-2=41) namely 24.61 > 1.51. Thus Ha is accepted and H0 is rejected.

Kholidasari, Inna; Noviyarsi, Noviyarsi; Mufti, Dessi; Setiawati, Lestari; Muchtiar, Yesmizarti

Jurnal Suara Pengabdian 45 2023 LPPM Universitas 17 Agustus 1945 Semarang

Pohon kelapa (nocos nucifera) merupakan tanaman perkebunan dimana hampir semua bagiannya dapat dimanfaatkan oleh manusia dan diolah sebagai produk industri. Salah satu perusahaan yang mengolah sabut kelapa adalah CV. Kosapa yang berlokasi di Kecamatan Ulakan Tapakis, Kabupaten Padang Pariaman, Provinsi Sumatera Barat. Produk yang dihasilkan oleh perusahaan ini adalah cocofiber, cocopeat, dan baby fiber yang merupakan bahan dasar produk lain dengan nilai dan harga jual yang lebih tinggi. Permasalahan yang dihadapi oleh perusahaan ini adalah pada proses penjemuran cocofiber dan produk yang dihasilkan belum dikelola dengan baik. Tujuan kegiatan adalah memberikan usulan perbaikan dan ide kreatif pemanfaatan cocofiber menjadi produk lainnya. Dengan metode wawancara dan pengamatan langsung, dihasilkan ide bagi pengelola industri baik dalam hal perbaikan proses produksi maupun pengembangan ide kreatif untuk meningkatkan nilai produk. Diharapkan hasil kegiatan ini dapat dimanfaatkan oleh CV. Kosapa-PMG, maupun industri-industri sejenis di sekitar Kecamatan Ulakan Tapakis, Kabupaten Padang Pariaman, Provinsi Sumatera Barat.

Alwan Isya Alkhoezuri; Eny Siskawati; Naeli Fatikha; Very Alfi Farchina; Sri Mumaeni Agustina

Journal Economic Excellence Ibnu Sina 2023 STIKes Ibnu Sina Ajibarang

The creative economy is a growing and promising sector in Indonesia. However, this development cannot be separated from the role of an effective marketing strategy in marketing the products and services it produces. Students are one of the potential consumer segments of the creative industry. The creative economy of bouquet marketing among students is useful for honing certain talents, skills and creativity from the community to provide welfare and increase pocket money. This study uses a descriptive qualitative method, namely by explaining bouquet marketing as a developer of creative economic marketing strategies among students in a narrative form. Students consider the creative economy as a place that has great potential and opportunities. They see that creative industries such as art, design, music, film, fashion, and computer games can produce innovative works and create new jobs. In addition, the creative economy is considered as a space where one can express their creativity freely. The marketing strategy used by students to promote their business is to use social media such as WhatsApp, Instagram and others. There are several strategies for online marketing that might attract potential customers. Among them is using attractive pictures or videos, visuals are very important in attracting the attention of online consumers. The suggestion is to promote more often, create more so that customers are interested.  

Putu Pande R. Aprilyani Dewi; Ni Putu Budiadnyani; I Gusti Agung Ayu Pramita Indraswari

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2023 CV. ALIM'SPUBLISHING

The most frequently encountered non-organic waste issue is plastic bag waste which is widespread in society, even though plastic packaging is a material that is difficult to decompose or destroy. One simple activity that can be done to reduce plastic waste is to use paper bags. The process of making paper bags can use materials that are around us, such as waste paper. The activity carried out in community service is a socialization carried out in increasing the creative economic potential for the community in Bayung Gede Village, Kintamani District, Bangli Regency, Bali Province, in October 2022. From the community service activities that have been carried out in Bayung Gede Village, it can be concluded that participants who take part in the training can increase the selling value of products by using the skills they have and can increase the economic value in Bayung Gede Village.

Azhari, Nanang Khosim; Indah Dewi Lestari, Ayuni

JURNAL KEPERAWATAN SISTHANA 2023 SEKOLAH TINGGI ILMU KESEHATAN KESDAM IV DIPONEGORO

Halusinasi  adalah  gangguan  atau  perubahan  persepsi  dimana  pasien  mempersepsikan  suatu  yang sebenarnya tidak terjadi. Dampak yang dapat ditimbulkan oleh pasien mengalami halusinasi adalah kehilangan  kontrol  dirinya.  Salah  satu  terapi  untuk  mengatasi  halusinasinya itu  Art  Therapy Melukis Bebas.Art Therapy Melukis Bebas dapat diartikan sebagai kegiatan terapeutik yang menggunakan proses kreatif dalam melukis. Tujuan dari studi kasus ini adalah menggambarkan kemampuan pasien mengontrol halusinasi. Penelitian ini menggunakan metode deskriptif dengan pendekatan studi kasus. Peneliti menggunakan 2 orang subyek yang mengalami halusinasi. Hasil studi kasus mengatakan subyek I sebelum diberikan Art Therapy Melukis Bebas pada skor 8, setelah dilakukan Art Therapy Melukis Bebas skor menjadi 10. Subyek II sebelum diberikan Art Therapy Melukis Bebas pada skor 5, setelah diberikan intervensi menjadi skor 8. Kesimpulannya bahwa kedua subyek mengalami peningkatan kemampuan mengontrol halusinasi setelah diberikan Art Therapy Melukis Bebas.

Sugiyanta Sugiyanta

Journal Innovation in Education (INOVED) 2023 STIKes Ibnu Sina Ajibarang

Entering the 21st century, one aspect that cannot be avoided is the influence of Information and Communication Technology (ICT). All aspects of human life cannot be separated from the influence of ICT, starting from economics, social communication, politics to education. Technology has become a mandatory choice that must be applied in the world of education, not only in the context of education in general but also penetrates education specifically, namely learning. As we know, there are many learning processes that combine technology in them.

Agung Wibowo; Aris Mardiyono; Camilus Isidorus; Heru Eko Prasetyo; Joko Riyanto +6 more

Jurnal Suara Pengabdian 45 2023 LPPM Universitas 17 Agustus 1945 Semarang

Wisata yang terletak di Desa Sumbersari, Kecamatan Kayen, Kabupaten Pati memiliki beberapa wisata antara lain Gua Pancur, Lorotan Semar, Bukit Pandang, dan masih terdapat wisata lainnya. Dengan adanya wisata tersebut sangat menguntungkan bagi masyarakat di desa Sumbersari untuk peningkatan ekonomi masyarakat, namun pengelolaan wisata tersebut belum dikelola secara optimal. Hal tersebut merupakan peluang untuk pengembangan wisata tersebut, dengan cara memberikan penyuluhan terhadap masyarakat dan pengelola wisata tersebut, sehingga menjadikan desa wisata yang inovatif dan kreatif. Peluang tersebut bisa diciptakan dengan memanajemen dan mendigitalisasikan wisata tersebut sehingga dapat meningkatkan potensi wisatawan di Desa Wisata Sumbersari, Wilayah Kayen. Metode pengabdian ini dengan memberikan penyuluhan serta edukasi kepada masyarakat dan pengelola wisata di Desa Wisata Sumbersari Wilayah. Kayen. Kegiatan tersebut terlaksana dengan didukung pihak kepala desa setempat dan masyarakat. Kegiatan pengabdian masyarakat ini dapat menambah wawasan dan ketrampilan, serta mendorong masyarakat maupun pengelola wisata aktif untuk meningkatkan desa wisata tersebut.

Ayu Lestarini; Syuhudul Anwar

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Creative economic innovations are developing in two villages in Ciamis Regency, namely Ciomas Village, Panjalu District and Jelat Village, Baregbeg District, where there are Islamic boarding schools and religious tourism activities. Data collection techniques are observation, interviews, documentation, and literature studies. Data analysis techniques namely data collection, data reduction, data presentation, and drawing conclusions. The results of the study show that it is true that there are creative economic innovations that are useful in the development of religious tourism in the two villages. In overcoming the perceived obstacles, the Village Government and Islamic Boarding School have made various efforts to overcome them at this time. As for those that have not been implemented, they are still due to deficiencies in one way or another in their implementation. There are two differences between the two villages that can be seen after conducting research, namely for Ciomas Village, the Village Government has not yet had a creative economy initiative that supports religious tourism but is willing to work together to help and succeed in innovation programs with residents and Islamic boarding schools. As for Jelat Village, the village government also has a program for the development of religious tourism in the area, but the enthusiastic residents are passive.

I Gusti Agung Wisnu Satria Wangsa; I Gusti Ngurah Dharma Laksana

JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 2023 Pusat Riset dan Inovasi Nasional

Indonesia is known as a state of law that has regulated various protections of ideas in the form of innovation and creativity that have various economic values ​​through many laws and regulations related to Intellectual Property Rights. This is very necessary because as we know Indonesia has enormous potential in the creative industry and abundant natural resources. The rapid development of the creative industry in Indonesia greatly contributes to the country's economic growth. Where it can be seen from year to year there are always updates and additions to the number of creative products both from young people and community groups engaged in entrepreneurship. The existence of UMKM and their policies have been implemented and used through several laws and regulations, in the context of developing the business climate, including Law No. improve the expertise and position and institutions of Micro, Small, and Medium Enterprises in the national economy. Various aspects and actions of the government covering many things in terms of production, marketing and branding are carried out so that MSMEs are able to compete in the national and international realm. economy through many laws and regulations related to Intellectual Property Rights. This is very necessary because as we know Indonesia has enormous potential in the creative industry and abundant natural resources. The rapid development of the creative industry in Indonesia greatly contributes to the country's economic growth. Where it can be seen from year to year there are always updates and additions to the number of creative products both from young people and community groups engaged in entrepreneurship. The existence of UMKM and their policies have been implemented and used through several laws and regulations, in the context of developing the business climate, including Law No. improve the expertise and position and institutions of Micro, Small, and Medium Enterprises in the national economy. Various aspects and actions of the government covering many things in terms of production, marketing and branding are carried out so that UMKM are able to compete in the national and international realm.