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This community service program was designed to enhance the inventory management skills of santri at Pesantren Assyifa through the use of spreadsheet technology. Many pesantren-based business units still rely on manual inventory methods, leading to inefficiencies, stock errors, and operational delays. To address this issue, a structured training program was conducted involving 25 selected santri actively engaged in the pesantren’s economic units. The program consisted of three interactive sessions covering basic inventory concepts, spreadsheet functions, and hands-on design of inventory tracking systems. Using tools like Microsoft Excel and Google Sheets, participants were guided to create real-time stock records, calculate inventory movement, and generate reports. The success of the training was measured through pre- and post-tests, spreadsheet project submissions, and participant feedback surveys. The results showed a 68% average increase in test scores, a 96% project completion rate, and a 4.6/5 satisfaction score. Additionally, 84% of participants applied the system directly within pesantren business units. Feedback from participants indicated high engagement, practical usefulness, and a strong desire for follow-up training. This initiative demonstrated the effectiveness of integrating digital tools into pesantren education, contributing to the development of digitally literate and economically empowered santri.

This study aims to understand the influence of human resource management (SDI) and sales digitalization on improving the performance of MSMEs, especially in the donut business in the Tuasan area. According to the results of interviews and direct observations, Donat Tuasan MSMEs face major obstacles in the use of digital technology, such as low digital literacy and lack of understanding of digital payment systems such as QRIS and food delivery service platforms such as GoFood and GrabFood. In an effort to improve business performance, human resource empowerment is very necessary, including education on the use of digital technology and the development of business actors' competencies in managing businesses in a modern manner. The implementation of a cashless payment system and the use of digital platforms are expected to be able to expand market reach, increase transaction efficiency, and improve the competitiveness of MSMEs in the digital era. This study emphasizes that the success of MSME digital transformation is highly dependent on effective SDI management and continuous support from various related parties.

Operational efficiency is one of the key indicators in determining the success of industrial companies amid increasing competition. One of the strategies that can be implemented to improve this efficiency is through systematic and integrated business process management. This study aims to examine the role of business process management in enhancing the operational efficiency of industrial companies. This research uses the literature review method by analyzing various national journal publications from the last five years relevant to the topic. The results show that implementing effective business process management helps companies reduce waste, shorten production time, and improve product quality. The utilization of information technology, particularly ERP systems, supports the integration of business processes, allowing for more effective decision-making. However, several challenges remain, including resistance to change and limitations in human resources. Therefore, the implementation of business process management requires appropriate strategies and active participation from all organizational elements to achieve the desired efficiency.   Keywords: , , , , 

A business incubator is a forum or institution that aims to foster, guide, and accelerate the growth of start-up businesses by providing resource support such as training, funding, network access, and operational facilities. This study aims to determine the Effectiveness of Technology-Based Business Incubation Programs in Increasing Startup Growth. The method used in this study is a qualitative descriptive approach with literature studies as the main data collection technique. The results of the study indicate that business incubators play an important role in reducing the failure rate of digital startups, increasing competitiveness, and accelerating the commercialization process of digital products and services. An effective incubator is characterized by the ability to provide relevant mentoring programs, mentoring from industry practitioners, and access to funding sources. The conclusion of this study states that the existence of business incubators significantly supports the growth and sustainability of digital startups, but their success still depends heavily on the quality of incubation services and the internal readiness of startups to receive coaching.

This community service activity aims to empower small-scale poultry farmers in Bontang Lestari Village, Bontang City, East Kalimantan, through increasing technical, managerial, and institutional capacity. The implementation method includes identifying the potential problems of farmers, providing technical training based on local needs, and mentoring the formation of farmer cooperatives as a collective economic forum. A total of 30 farmers were actively involved in the entire series of activities. The activity results showed an increase in skills in making alternative feed, implementing biosecurity, and simple business records. Positive social impacts were also seen from the growth of community participation in group activities and joint marketing initiatives. This program shows that a participatory, potential-based, and collaborative approach can effectively strengthen the sustainability of community poultry farming businesses. This success is the basis for developing similar empowerment models in other areas with comparable characteristics.

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, all economic actors—including SMEs and microenterprises—are expected to improve and adapt in order to enhance the quality of both goods and services. Failure to do so may result in Indonesia becoming a "soft target" market for other ASEAN countries, given its status as the most populous country in the region with over 270 million people. SMEs and microenterprises, which represent the embodiment of people-based economic democracy, would be particularly vulnerable if goods and services from various ASEAN countries continue to flood the Indonesian market. Recognizing this situation, empowering SMEs and microenterprises is not only necessary but inevitable to help the nation discover its identity through the development of comparative and competitive advantages. This activity began by identifying existing problems, followed by determining suitable solutions. The method used involves training and mentoring.The outcome of this initiative is the improved capability of the traditional cake microenterprise to optimize its sales by using locally sourced raw materials. As a result, the "Puji Lestari" Traditional Cake Microenterprise has successfully enhanced its production capacity and business management.Financial reporting is also a crucial aspect of business development. A well-maintained financial report reflects the progress of the business, particularly through the net profits it generates. These outcomes serve as indicators of increased empowerment and the strengthening of the enterprise.

This community service activity aims to study the business model, marketing strategy, technology utilization, and success factors of Talula Jewl MSMEs in Bandar Lampung which are engaged in the anti-rust and waterproof titanium jewelry industry. The method used is descriptive qualitative through interviews, observations, and documentation. The analysis uses the Business Model Canvas and Marketing Mix (4P). The results of the study show that Talula Jewl has a social media-based marketing strategy that does not involve influencers, clear market segmentation, and quality products. Digital design and interaction use this technology. Market understanding, excellent service, and customer trust support sales success. Although there are fluctuations in sales in e-commerce, customer satisfaction remains high. Development is directed at opening offline stores

This study aims to analyze the planning and management of human resources (HR) in the culinary business of Ayam Penyet, with a case study at Ayam Penyet Buk Nur. The research employs a qualitative method with a case study approach, collecting data through in-depth interviews, observation, and documentation. The findings indicate that thorough HR planning is crucial to ensure the availability of workforce that matches operational needs. Recruitment at Ayam Penyet Buk Nur is still informal, necessitating a competency-based selection system to acquire qualified employees. HR development through technical and work ethics training has proven to improve performance and service quality. A fair and transparent compensation system contributes to employee loyalty and retention. The internalization of Islamic business ethics strengthens a professional and harmonious work culture. Effective and adaptive HR management is key to the success and competitiveness of the Ayam Penyet business amid intense culinary market competition. The study recommends enhancing recruitment systems, continuous training, and the application of fairness and ethics principles in HR management to support business sustainability.

In the dynamic digital era, information and knowledge management becomes a crucial element in improving the effectiveness of organizational decision-making. Integration between Management Information Systems (MIS) and Knowledge Management (KM) is a strategic approach that can strengthen organizational capabilities in responding to internal and external challenges. Management Information Systems function as a tool in collecting, transmitting, and presenting relevant data, while Knowledge Management plays a role in collecting, storing, and distributing knowledge, both explicit and tacit, within the organization. This study aims to examine how the synergy between MIS and KM can improve the quality of managerial decisions, accelerate the flow of information, and support organizational innovation. The methodology used includes literature studies and descriptive analysis of the implementation of MIS-KM in various industrial sectors. The results of the analysis show that organizations that successfully integrate these two systems are able to create a collaborative, adaptive, and responsive knowledge-based work environment to change. In addition, this integration also encourages the alignment of business strategies with available knowledge, resulting in more appropriate and sustainable decisions. Thus, the development of MIS that is closely connected to the KM process is an important need for modern organizations.

Tempe artisans in Teluk Betung District, Bandar Lampung City play an important role in providing soybean-based food products. However, the marketing of their products is still conducted conventionally, relying on traditional markets and simple promotional methods, which limits market reach and reduces product competitiveness. This community service activity aims to improve the knowledge and skills of tempe artisans in implementing effective marketing strategies, particularly through digital platforms and product packaging development. The methods used included interactive lectures, group discussions, social media simulations, and practical sessions on designing product labels using simple applications. The workshop results showed that most participants successfully created business social media accounts, designed product labels, and understood the importance of attractive packaging in increasing product value. This activity is expected to serve as a stimulus for developing tempe product marketing in Teluk Betung and surrounding areas.

This article discusses the development strategy of Village-Owned Enterprises (BUMDesa) through the optimization of village land in Turi Village, Turi District, Lamongan Regency, as an effort to sustainably increase village income. The potential of village land, including agricultural, fishery, and marginal lands that have not been utilized optimally, serves as the main focus for economic development initiatives. A qualitative approach with case study methodology is employed to explore in-depth the strategies, challenges, and opportunities faced by Turi BUMDesa in managing these assets. The study emphasizes the importance of professional, innovative, and participatory asset management supported by collaboration among stakeholders such as local government, community members, BUMDesa managers, and the private sector. Through identifying unique land potential, market analysis, and developing innovative business models such as agro-tourism, integrated agriculture, and renewable energy, BUMDesa is expected to create productive and sustainable economic activities. The main challenges include low land utilization, limited institutional capacity, and minimal innovation in business management. Therefore, capacity building, innovative business development, and strengthening cooperation are key to the success of this strategy. The development of BUMDesa based on land optimization in Turi Village is expected to enhance local income, strengthen community economic independence, and open new employment opportunities for villagers. Overall, this article emphasizes that proper and innovative asset management is crucial for achieving sustainable village development and improving community welfare evenly.

This study aims to examine managerial strategies implemented by MSMEs (Micro, Small, and Medium Enterprises) to enhance their competitiveness in the digital era using a qualitative method. MSMEs face significant challenges in maintaining their existence and expanding their market amid rapid technological advancements. Through in-depth interviews and observations with MSME actors, this research explores how digital transformation, digital marketing strategies, and digital capability development are managed managerially to improve operational effectiveness and broaden market reach. The results indicate that the application of digital management, including the utilization of social media, e-commerce, and management information systems, can increase brand awareness, customer loyalty, and business efficiency. Furthermore, the development of digital skills among human resources is a key factor in the successful digital transformation that positively impacts MSMEs’ competitiveness in local markets. This study provides recommendations for MSME practitioners and stakeholders to comprehensively integrate digital strategies to face competition in the digital era.

In the era of globalization and the Fourth Industrial Revolution, Micro, Small, and Medium Enterprises (MSMEs) face significant challenges to remain relevant and competitive, one of which is through digital adaptation. However, digital adaptation among MSMEs still encounters various obstacles, especially in using food delivery platforms such as GoFood and GrabFood, including high commission fees, unilateral order cancellations, and slow technical responses. This study aims to analyze the adaptability of MSMEs to digitalization and its impact on business sustainability and performance amid the digital economic transformation. This research applies a qualitative phenomenological approach involving MSME actors from various business sectors. Data were collected through interviews and observations to explore the lived experiences of MSME actors in facing digital challenges. The results indicate that the success of MSME digital adaptation depends not only on internal capabilities but also on external support from platform providers and the government. Synergy among business actors, digital service providers, and policymakers is essential to create an inclusive and sustainable digital ecosystem for MSMEs.

The digital era has brought significant changes in the scope of global business. Demanding companies to adapt quickly and innovatively in managing strategies. This article discusses key factors that determine the success of strategy management amidst digital disruption, including adaptation to technology, data-based decision-making, digital leadership, and the organization's ability to innovate continuously. With a qualitative approach through literature studies and case analysis, this article highlights the importance of digital transformation as the core of modern business strategy. The results of the discussion show that companies that are successful in the digital era are companies that are able to integrate technology into core business processes, build an agile organizational culture, and make data a strategic asset. This article is expected to provide practical insights for business leaders and strategy managers in designing adaptive and competitive policy directions in the midst of the ever-evolving digital era.

Customer satisfaction is a key factor in business success and sustainability, especially in the competitive café industry such as in Bogor. Xyz Coffee Cafe, with its unique nature concept and guaranteed coffee product quality, strives to understand and meet consumer expectations in order to maintain its position in the market.The aim of this study is to analyse consumer satisfaction at Xyz Coffee Cafe using the Importance-Performance Analysis (IPA) method.This study uses a qualitative descriptive approach with quantitative analysis. Data was collected through questionnaires to 54 respondents who had visited Xyz B Coffee Cafe. The results of the analysis show that the cafe has a good performance in maintaining consumer interests in most attributes, with strategic recommendations to improve certain aspects to maintain and increase customer satisfaction.

In the traditional commercial banking industry, this study attempts to provide empirical data about the impact of board size and gender diversity on business performance, using intellectual capital as a moderating variable. The research population includes all companies in the conventional commercial bank sector as many as 39 companies, with purposive sampling technique resulting in 36 companies as samples. The analysis methods used include descriptive statistical analysis, classical assumption test, multiple linear regression analysis, and moderation regression analysis. Multiple linear regression results demonstrate that board size significantly and favourably affects business success, while gender diversity has no significant effect. In addition, moderation regression analysis results demonstrate that intellectual capital can fortify the relationship between board size and company performance, but does not strengthen the connection between business performance and gender diversity.

 The Micro, Small, and Medium Enterprise (MSME) "Central Jamur Tiram" (Central Oyster Mushroom) in Medan, located at Jln. Mandala By Pass. Gg Orba No 31 Medan (Jln. Mandala By Pass. Gg Orba No 31 Medan), managed by Mr. Faisal, serves as a case study of successful business development in oyster mushroom cultivation. This research aims to explore Mr. Faisal's entrepreneurial journey, from business initiation and the innovation of processed oyster mushroom products to marketing strategies through online and offline platforms that led to success. The research method employed is qualitative with a case study approach, utilizing in-depth interviews with Mr. Faisal and direct observation of the business operations. The research findings indicate that perseverance, product innovation (such as mushroom chips and shredded mushroom), the utilization of spent mushroom substrate (baglog), and the ability to build a partnership network (partner farmers, souvenir shops, suppliers) are key success factors for "Central Jamur Tiram." Furthermore, the adaptation to online platforms for marketing significantly expanded the market reach. This study provides insights into the potential of oyster mushroom cultivation as a sustainable business opportunity and its economic contribution to the local community. The implications of this research can serve as inspiration and guidance for prospective entrepreneurs in the MSME sector, particularly in developing oyster mushroom cultivation businesses.

This study aims to examine and compare the expenditure and income patterns between traditional market traders in Sukaramai Market and MMTC with street vendors operating around the State University of Medan (UNIMED). This study is based on the main differences between the two groups, especially related to business legality, sales location, and operational costs, which have the potential to affect business effectiveness and the economic welfare of the actors. The comparative quantitative method was used to collect data through questionnaires and Simple Random Sampling sampling techniques on 45 respondents, consisting of 30 market traders and 15 street vendors. The collected data were then analyzed using statistical inference techniques to obtain accurate and reliable parameter estimates. The results of the study show that market traders have an average income of IDR 9.37 million with expenses of IDR 6.7 million per month, so that the net profit obtained reaches IDR 2.67 million. Meanwhile, street vendors have an average income of IDR 7.2 million and expenses of IDR 5.53 million, so that their net profit is around IDR 1.67 million. Although market traders' expenses are higher, they still get a greater net profit. This study confirms that business location, legality, and management system factors significantly affect the efficiency and economic success of traders. This finding is very relevant as a basis for formulating fair and sustainable policies for empowering the informal sector, especially for small and micro traders in urban areas, in order to optimally improve their economic welfare.

This study aims to describe the success strategy of the Dodol Deli business, an MSME that has existed since 1988 in Pasar Bengkel, Serdang Bedagai Regency. This business is an example of traditional business resilience in the face of various economic challenges, ranging from the 1998 monetary crisis, road infrastructure development, to the COVID-19 pandemic. This research uses a descriptive qualitative method with a case study approach, through direct interviews with business owners. The results show that the success of Dodol Deli is influenced by strong entrepreneurial character, product innovation, efficient production management, and adaptive marketing strategies, including the utilization of social media. In addition, the decision not to use preservatives and not to rely on modern retail systems is an added value in maintaining product authenticity and customer loyalty. Dodol Deli also demonstrates healthy self-financing practices and receives support through non-cash assistance from the government. These findings reinforce the importance of a combination of local values, business independence, and technological adaptation as keys to MSME sustainability.

Organizations today face increasing challenges related to environmental sustainability and social responsibility, requiring them to adopt modern management practices that enhance their sustainability and growth. This research aims to examine the concept of Green Human Resources Management (GHRM) and its role in supporting organizations' sustainable growth strategies. The research addresses the importance of adopting human resource management policies that take environmental dimensions into account, such as green recruitment and training, sustainable performance management, and rewards that promote positive environmental behaviors. It also explores the relationship between these dimensions and achieving sustainable organizational growth by improving operational efficiency, enhancing corporate image, and increasing employee and stakeholder satisfaction. The research relies on an analytical methodology that combines theoretical studies and practical experiences from organizations that have implemented green human resource strategies and achieved success in sustainable growth. The research concludes that integrating GHRM activities with organizational growth strategies leads to a sustainable competitive advantage and enhances organizations' ability to address modern environmental and economic challenges. What distinguishes our research from previous studies is its attempt to link the two disciplines of green human resource management and organizational growth strategy. This in itself is a rarity in this field compared to other research that links a single, precise discipline, given the importance of the role played by human resources and its impact on all business administration disciplines.