Analisis Kepuasan Konsumen Berbasis Metode Importance Performance Analysis (IPA) pada Kafe Kopi XYZ

Arif Luqman Ibrahim ; Evi Tri Anjani ; Putri Agustina ; Siti Syarah Fatiqiyah
Jurnal Bisnis Kreatif dan Inovatif 📅 2025 Vol 2, No 2 🔗 DOI: 10.61132/jubikin.v2i2.570
Abstract
Customer satisfaction is a key factor in business success and sustainability, especially in the competitive café industry such as in Bogor. Xyz Coffee Cafe, with its unique nature concept and guaranteed coffee product quality, strives to understand and meet consumer expectations in order to maintain its position in the market.The aim of this study is to analyse consumer satisfaction at Xyz Coffee Cafe using the Importance-Performance Analysis (IPA) method.This study uses a qualitative descriptive approach with quantitative analysis. Data was collected through questionnaires to 54 respondents who had visited Xyz B Coffee Cafe. The results of the analysis show that the cafe has a good performance in maintaining consumer interests in most attributes, with strategic recommendations to improve certain aspects to maintain and increase customer satisfaction.
Keywords
Customer Satisfaction; Store Atmosphere; Importance Performance Analysis (IPA)
How to Cite

Arif Luqman Ibrahim, et al. (2025). Analisis Kepuasan Konsumen Berbasis Metode Importance Performance Analysis (IPA) pada Kafe Kopi XYZ. Jurnal Bisnis Kreatif dan Inovatif, 2(2). https://doi.org/10.61132/jubikin.v2i2.570

Arif Luqman Ibrahim; Evi Tri Anjani; Putri Agustina; Siti Syarah Fatiqiyah, "Analisis Kepuasan Konsumen Berbasis Metode Importance Performance Analysis (IPA) pada Kafe Kopi XYZ," Jurnal Bisnis Kreatif dan Inovatif, vol. 2, no. 2, 2025.

Arif Luqman Ibrahim; Evi Tri Anjani; Putri Agustina; Siti Syarah Fatiqiyah. "Analisis Kepuasan Konsumen Berbasis Metode Importance Performance Analysis (IPA) pada Kafe Kopi XYZ." Jurnal Bisnis Kreatif dan Inovatif, vol. 2, no. 2, 2025.

Arif Luqman Ibrahim; Evi Tri Anjani; Putri Agustina; Siti Syarah Fatiqiyah. "Analisis Kepuasan Konsumen Berbasis Metode Importance Performance Analysis (IPA) pada Kafe Kopi XYZ." Jurnal Bisnis Kreatif dan Inovatif 2, no. 2 (2025).

Arif Luqman Ibrahim, et al. (2025) 'Analisis Kepuasan Konsumen Berbasis Metode Importance Performance Analysis (IPA) pada Kafe Kopi XYZ', Jurnal Bisnis Kreatif dan Inovatif, 2(2). doi: 10.61132/jubikin.v2i2.570.

Arif Luqman Ibrahim; Evi Tri Anjani; Putri Agustina; Siti Syarah Fatiqiyah. Analisis Kepuasan Konsumen Berbasis Metode Importance Performance Analysis (IPA) pada Kafe Kopi XYZ. Jurnal Bisnis Kreatif dan Inovatif. 2025;2(2).

Artikel Terkait

Optimalisasi Daya Saing Ritel Modern melalui Analisis SWOT dalam Perencanaan Strategis

Rahma, Daniar Wulan Aura; Prastiyas, David Indra; Makatita, Tegar Fajar Ramadhan; Cahyarani, Dyah Mita; Nugroho, Gwenda Vania Putri; Nugroho, Rusdi Hidayat

Model Kepemimpinan Berbasis Weton: Mengintegrasikan Kebijaksanaan Budaya Jawa ke dalam Manajemen Organisasi Modern

Choirul Anam; Muhammad Saiful Rijal; Iva Khoiril Mala

Pengaruh Etika Profesi Akuntan Publik terhadap Independensi dalam Kasus Manipulasi Laporan Keuangan PT Garuda Indonesia Tbk Tahun 2018

Faradiba, Firstya Trista; Sodikin, Alvino Oktavierdinand; Sandari, Tries Ellia

Transformasi Pola Belanja Konsumen dari Ritel Konvensional Menuju Quick Commerce Melalui Layanan Pengiriman Instan

Dissurul, Nailah Shaqiqoh; Wally, Laura Faradina; Zuleika, Rizqia Awalia; Antoni, Sarah Jessica Amelia Putri; Maulidina, Rara Ayu Jihan Farrawansa; Rusdi Hidayat Nugroho

Sains Berbasis Nilai: Kajian Aksiologis dan Etis

Putri, Bintang; Winarno, Agung; Subagyo Subagyo

Implementasi Etika Profesi sebagai Upaya Pencegahan Penyalahgunaan Dana dalam Manajemen Keuangan

Anugrah Mardiah Putri; Dito Aditia Darma Nst; Dinda Widayanti; Lutfiah Adinda Azahara; Juli Arti Waruwu; Lastri Silaban; Yesi Rahmawati
Tren Sitasi Jurnal