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Micro, Small and Medium Enterprises (MSMEs) are business activities that are very helpful in improving the community's economy. In carrying out MSMEs activities, it is important for business actors to carry out legality and product branding in the business they are running. In Karanganyar village, there are several MSMEs that have not yet carried out legality and product branding, so the solution provided is to provide counseling and assistance to carry out legality and product branding. The purpose of legality and product branding in MSMEs is to provide a strong foundation for the sustainability of a legally protected business, increase trust and competitiveness in entrepreneurship, market access will be wider, and increase added value and loyalty. The result of the assistance activities in managing the legality and branding of MSMEs products in Karanganyar village is that MSMEs get a Business Identification Number (BIN), and receive assistance in making product photos and designing banners.

The need for efficient, economical, and environmentally friendly animal feed in Indonesia, especially for small and medium-scale farmers, requires innovative solutions. This community service program aims to optimize the production and marketing of maggot as an alternative animal feed through the empowerment of MSMEs at TPS3R Ngudi Lestari. A participatory approach was implemented through two main stages: maggot production training and a digital marketing workshop. The results showed a significant increase in both the production capacity and quality of maggot, as well as an improvement in digital marketing skills among MSMEs. The training enhanced participants' technical abilities in substrate management, production efficiency, and post-harvest processing, leading to higher and more consistent production outcomes. Meanwhile, the digital marketing workshop equipped MSMEs with strategies to expand market reach through online platforms, branding, and content creation. Despite challenges such as substrate variability and digital infrastructure limitations, innovative solutions like substrate diversification and improved environmental monitoring were successfully applied. This program not only boosted the local economy but also contributed to a more sustainable livestock sector by integrating circular economy principles. In conclusion, the program demonstrates the potential of combining maggot production with digital marketing strategies to create a sustainable business model for MSMEs, serving as a replicable example for community empowerment within the context of a circular economy and sustainable agriculture in Indonesia

Microenterprises in Desa Sumber are small-scale household businesses run by the local community. Based on the existence of businesses, there are SMEs that produce processed food and batik cloth. In the processed food business, problems arise related to the absence of assistance and business management to develop, so that the community conducts small-scale and limited household businesses. Problems in the batik business are weak competitiveness, the number of batik products produced, and the lack of marketing expansion. The solution applied in this community service is micro business empowerment activities carried out through data collection, partnerships, ease of licensing, institutional strengthening and coordination with stakeholders. Food processing training, branding and packaging training, and marketplace development training were carried out.

Marketing strategies in the digital era are an important point for UMKM actors to market products both offline and online by utilizing social media platforms. The purpose of this socialization is to provide education about the importance of marketing strategies in the digital era and increase the marketing of UMKM products in a wider range. The method used is qualitative descriptive to explore information in depth about the topic of service. Activities include lectures, discussions, and outputs in the form of making pamphlets and mapping google maps. As a result of the implementation of this socialization, there is an increase in the reach of product marketing more widely through the distribution of pamphlets on social media and mapping of business locations on google maps. This activity succeeded in increasing participants' awareness of digital marketing strategies and providing insights into the use of social media to build branding for UMKM.

Science and Technology is one of the sciences that learns about how technology develops. This science also learns about the internet that can connect one device to another. By using the internet, we can access websites to make work easier or even find a job that we are interested in. Two examples of websites that we can visit are LinkedIn and Jobstreet. LinkedIn is one of the websites where we can do self branding and add relationships with other audiences. Meanwhile, Jobstreet is one of the websites that provides such types of jobs that we can later apply to a certain place or company. These two websites are very useful for many people, especially for vocational students who after graduating will continue their journey directly in the world of work. In this counseling, we will also teach students how to make a good and correct CV and what things distinguish between an ATS CV and a creative CV. In addition, this counsling is expected to be able to add skills and insights to students related to LinkedIn and Jobstreet so that they are more familiar with using these two platforms in their daily lives. The output results that we get through the implementation of this activity are made in the form of article and poster.

This article discusses LinkedIn and Jobstreet training for Vocational High School students as a form of readiness for them before taking higher education or as a guide for them to get a job and also a form of their experience in terms of self branding. LinkedIn and JObstreet applications have many benefits that can bring us closer to the world of work, such as finding job vacancies, looking for internship opportunities at the desired company and as a provision to train and develop previously owned skills. Through this Community Service activity, students will be taught how to make a CV properly and correctly and then the results of making CV will be promoted through LinkedIn and Jobstreet applications. The method we use is the training method. Training itself can’t be separated from skill development, clear goal measurement, and attitude changes which are then applied with several choices of methods according to the needs of the environment. The training method we use in this Community Service is direct training based on R-Learning or learning conducted through electronic intermediaries such as with the help of electronic intermediaries such as laptops.  The Community Service Activities that we carry out have the aim of being a form of real action towards the golden Indonesia 2045 later. By instilling good leadership values and always having a strong sense of love for the country and developing a sense of state defense to maintain a good and wise generation.

The purpose of this study is to explain the strategy in encouraging MSMEs in Kedungpeluk Village, Candi District, Sidoarjo Regency, namely by rebranding. This research discusses the rebranding strategy for five MSMEs in Kedungpeluk Village, Candi District, Sidoarjo Regency as a form of care. Rebranding is one of the tactics that has proven effective in increasing the competitive ability and relevance of MSMEs. For MSME players, rebranding can have a positive impact, namely attracting consumer attention, contributing to increased sales, responding to changes in market trends, expanding the market, building relationships with consumers, strengthening positions in competitive industries, and realizing potential that can attract consumer attention to the importance of this and maintain existing Indonesian local culture. This rebranding also provides solutions for MSME players to improve the quality of their products, especially through more attractive packaging.

This study aims to reveal and describe the popularity of the Svarga Art Dance Studio as a dance performance art organization in Bungo Regency. This type of research is qualitative research using a descriptive method. The instruments of this research are interviews, observations and documentation. The steps of analyzing data are data reduction, data presentation and data verification as well as conclusions. The results of the study show that the Svarga Art Dance Studio is very popular in Bungo Regency, this is evidenced by the achievements, as well as the many new dance creations that are only owned by the Svarga Art Dance Studio and become an attraction so as to increase the love of the people of Bungo Regency for dance arts. With the form of democratic management, the performance of the Svarga Art Dance Studio between branches 1 and 2 and its cooperation with UMMUBA UKM of the University of Muhammadiyah Bungo went well and was growing. This, supported by the marketing of the Svarga Art Dance dance studio which uses the Social Media Marketing system through the official Instagram and Tiktok accounts, is also supported by the personal branding owned by the owner of the studio, with this the Svarga Art Dance dance studio can achieve its popularity. The Svarga Art Dance Studio until now has many routines in its performance which are often used by agencies, governments and the general public both inside and outside Bungo Regency.    

This project carries a unique branding identity called Australian Living of Malang, which reflects the theme of Australian design and architecture, offering a comfortable and quality living experience. In an effort to strengthen its brand identity, PT Graha Bukit Utama realizes the importance of implementing consistent brand guidelines. Currently, the company faces challenges in terms of the use of logos and other branding elements that are inconsistent across various promotional platforms, both online and offline. This inconsistency has an impact on the trust of potential customers and reduces the impression of professionalism that should be presented by the brand. Therefore, the creation and implementation of brand guidelines is a crucial step that needs to be taken to overcome this problem. This project is planned to last for three months, starting from March 2024 to May 2024. During this period, this project is carried out in collaboration with the company to compile comprehensive brand guidelines. This design process will include several stages, starting from collecting relevant data, compiling the brand guidelines document itself, and socializing all stakeholders regarding the significance of having and implementing brand guidelines. Furthermore, an evaluation will be carried out to ensure that the company can implement the brand guidelines that have been designed properly. During the project implementation, it successfully carried out activities optimally and even exceeded the achievement of the KPI that had been set. This can be proven through the formation of brand guidelines that are compiled in print media format and soft files, which are ready to be used by the company in various marketing activities

This research aims to determine the influence of Vincent Desta's personal branding by looking at the concept of guerilla marketing as a marketing element on the brand image on the Vindes Store Instagram. This research data was obtained from the results of distributing questionnaires with a population sample of 190 respondents processed using SPSS. The findings of this research show that there is a positive influence of the personal branding variable on brand image partially, the guerilla marketing variable also has a positive influence on brand image partially, the personal branding and guerilla marketing variables have a simultaneous influence on brand image with an R - Square value amounting to 14.7% with the variability of brand image being explained by personal branding and guerilla marketing.

Digital Marketing is an effort for businesses to increase Brand Awareness, in the  class digital marketing activities are also needed to increase demand and expand market reach.The purpose of this study is to provide an understanding of digital marketing to MSMEs in Mojowangi village and re-branding logos to increase brand awareness.The method used is observation and direct research in the field where this study describes the problems faced by Mursi Collection as an MSME actor with the Batik Ecoprint industry, namely the lack of brand visibility in front of the market so that it has an impact on operations by making logos, e-catalogues and Instagram accounts can increase brand awarenes.

Kedai Kopi Abah is one of the SMEs that has good business development potensial in Blitar City because it has a strategic location in the middle of the busy center of Blitar City. However, there are challenge that must be faced by Kedai Kopi Abah namely that the use of social media as a digital marketing platform is still not optimal. This Community Service Program was conducted using training and socialization methods aimed directly at managers of Kedai Kopi Abah. This training and socialization activity takes the form of optimizing rebranding and strengthening digital marketing communications at Kedai Kopi Abah with the aim of improving the skills of Kedai Kopi Abah managers in producing interesting content on Instagram account. This training activity can attract a positive response from participants who attended the training and socialization on optimizing rebranding and strengthening digital marketing communication at Kedai Kopi Abah.

Karang Taruna is one of the community organizations focused on social affairs in society. Bendo Village, Blitar City, is one of the areas with potential for developing young community potential. Bendo Village already has a youth community called Karang Taruna. However, Karang Taruna in Bendo Village faces challenges that can hinder its development. One such challenge is the lack of ability to conduct organizational marketing or Personal branding through social media. To address this, videography-based Personal branding training was conducted with the aim of providing new understanding and skills to Karang Taruna in Bendo Village. The implementation method in this community service consists of preparation, briefing, training implementation, and monitoring evaluation. The Personal branding training conducted received a positive response from Karang Taruna members. With this positive response, it is hoped that in future activities, Karang Taruna in Bendo Village can further develop and improve their ability to conduct videography-based Personal branding on social media.

The partner in this PkM activity is the Api-Api village government, Wonokerto, Pekalongan district, this village is one of the villages that has several MSME groups or women entrepreneurs. The MSME aims to be a forum for innovation for women entrepreneurs to develop themselves as strong entrepreneurs. Based on a situation analysis of the main problems currently faced by partners in the marketing aspect and business management aspect. Marketing aspects include low competitiveness and business performance due to lack of innovation, weak branding, weak positioning and not optimal use of the internet in marketing. Meanwhile, aspects of business management include business management that is not yet professional, not having a business permit/PIRT and halal certification, conventional financial reporting. Based on these problems, through this activity, several solutions will be provided, especially product packaging problems so that they can attract consumers, namely strategies for preparing content, images, sentences and things that may or may not be included in the packaging regarding their impact on marketing. The method of implementing activities uses a participatory approach through training activities, with measurable achievement targets. Through this training activity, participants understand the material and are expected to implement the training results. As a monitoring aspect, the PkM team visits partners to see the implementation of the training provided.

The purpose of this service is to find out how and how much influence the use of the management control system (SPM) and marketing strategies implemented at the Campus Coffee Shop has to improve quality so that it can survive in the competition of similar coffee shop businesses. Marketing development strategy for campus coffee shops (KOKAM). Several approaches that can help coffee shops around campus increase their attractiveness and business success include understanding the target market, strong branding, menu variations, special promotions for students, collaboration with student organizations, a comfortable and instagrammable atmosphere, promotions on Social Media. Conclusion Warkop campus coffee (KOKAM) is growing and attracting more customers, prioritizing the quality of the products sold, warkop is a comfortable place with affordable coffee prices with the aroma and taste of coffee being the main attraction, by creating a variety of different coffee flavors, take advantage of social media platforms to introducing warkop.

This study examines the influence of visual aesthetics and personal branding on the and social currency of TikTok content creators in Indonesia. Utilizing a quantitative methodology, this research assesses the relationship between the visual quality of content and its ability to generate social currency, as well as the impact of these variables on personal branding development. The study sample consists of randomly selected TikTok content creators. Data were collected via online questionnaires and analyzed using regression techniques. The findings are expected to provide insights for content creators on strategies to enhance visual aesthetics to maximize the effects of social currency and strengthen personal branding on digital platforms.

In maintaining its existence in the eyes of the public, the Ministry of Energy and Mineral Resources uses social media as a means to communicate, publish and promote its various products. Instagram is one of the social media used to disseminate information as well as build branding through interesting content. The aim of this research is to find out how the Instagram @kesdm social media owned by the Secretariat General of the Ministry of Energy and Mineral Resources (ESDM) of the Republic of Indonesia is managed by the Communications, Public Information Services and Cooperation Bureau (KLIK). The approach method used is an exploratory study. In implementing social media activation activities, the planning stage is the first discussion which begins with understanding the purpose of using the social media platform, the type of content to be posted and the target audience. Every time content is created, the social media team will create a content upload schedule or what is usually called Editorial Planning. . Furthermore, at the implementation stage, all types of content plans that have been created will be immediately executed. In the final stage, namely evaluation, the Instagram @kesdm social media team will create a monthly report as a form of accountability for the KLIK Bureau for all activities related to managing Instagram social media.    

This research explores the important role of marketing in increasing the sales turnover of Micro, Small and Medium Enterprises (UMKM) in Indonesia. The article outlines effective marketing strategies, including the implementation of digital marketing, branding, the right pricing strategy, and the role of promotions in attracting customers. Through a literature study, it is found that the implementation of the right marketing strategies can significantly increase the visibility of UMKM and optimise their sales performance. The results show that UMKM that adopt digital marketing can experience an increase in turnover of up to 50%. This research highlights the importance of government support and collaborative efforts to improve UMKM access to marketing training and information. It is hoped that this article provides useful insights for UMKM players and relevant stakeholders to develop more effective and sustainable marketing strategies.

A franchise is defined as a business that provides more or special benefits. Based on the results of literature research, franchise marketing can be a consideration to be implemented by paying attention to the standards of the brand owners with whom we collaborate. Franchise marketing can bring new colors and develop attractive, quality products at more affordable prices. BRQ strategy is a method for establishing a high-quality psychological or emotional connection between consumers and brands. The focus of this research examines the things that need to be prepared to use the BRQ strategy to build a franchise business in Indonesia. The method used in this article is narrative literature reflection and literature search based on research conducted in Indonesia. Literature search using the Google Scholar database.

The community service program aims to improve branding capabilities in Micro, Small and Medium Enterprises (MSMEs). In the digital era, MSMEs face big challenges in marketing their products effectively. For this reason, this program is designed to provide comprehensive training and assistance in building a strong brand and an effective digital marketing strategy. Athakiela Kitchen, as one of the MSMEs in Wiyung District, has not yet carried out branding for its business. The focus of this service is to help Kitchen Athakiela MSMEs implement good branding using digital marketing. The service method used is through counseling and training on branding and digital marketing. The results obtained from this service were the creation of the Athakiela Kitchen branding by creating an MSME logo, product labels, banners and product photos. Athakiela Kitchen can also market its products through the Instagram account that has been created.