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Sultan Hasan Nudin; R.A. Nurlinda

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

The research objective was to determine the direct effect of social media marketing and celebrity endorsers on purchase intention, then to determine the direct effect of social media marketing, celebrity endorsers, brand awareness on purchase intention and the final objective is to determine the indirect effect of social media marketing, celebrity endorsers on purchase intention through brand awareness. Data collection was carried out through a survey with a questionnaire. Distribution of questionnaires using the Google form via social media. The population in this study are all people who know Erigo products. Questionnaires collected as many as 160 respondents. The sampling technique is non-probability with a purposive sampling procedure. In this study using a quantitative approach. The results of the research analysis, namely social media marketing, celebrity endorsers have a positive effect on purchase intention. social media marketing, celebrity endorser, brand awareness has a positive effect on purchase intention. Social media marketing has a positive effect on purchase intention through brand awareness and celebrity endorsers have a positive effect on purchase intention through brand awareness. The results of the study are expected to provide input to everyone to find out about social media marketing and celebrity endorsers which can increase product brand awareness and raise the intention to buy Erigo products.

Larissa Diva Nabilah; Sonja Andarini

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

Utilizing digital marketing in the industrial era 4.0 can become a new strategy in product marketing activities, by making it easier for businesses to monitor and provide for the needs and wants of potential consumers. On the consumer side, digital marketing is a medium that can make it easier to find a product. Ngepoh Village, Dringu District, has a lot of potential, including in the economic sector. This can be seen from the many MSMEs operating in Ngepoh Village. However, their marketing efforts are still limited and use conventional methods. Therefore, MSMEs in this village need training on the importance of utilizing digital marketing so that their marketing system can be improved. The aim of this counseling is to help MSMEs reach a wider market and increase their sales. In its implementation, this activity uses two methods, namely socialization regarding digital marketing and assistance in upgrading the packaging of MSME players. In socialization activities include product introduction, marketing strategy, and packaging design. The approach used involves training in the form of socialization and tutorials on creating accounts on digital platforms and managing digital media. The results of this activity suggest the need to provide regular guidance in order to optimize digital marketing strategies and increase MSME business sales. With ongoing assistance, it is hoped that MSMEs can continue to take advantage of the potential of digital marketing in an effective and sustainable manner to achieve success in marketing their products  

Risky Deni Irawan; R.A. Nurlinda

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

This study examines and analyzes the effect of E-Service Quality, Online Customer Reviews and Sales Promotion simultaneously and partially on repurchase intention in the Kopi Kenangan application. And knowing the most dominant variable in influencing repurchase intention. The research approach used in this research is quantitative research. The sample selection criteria in this study were those aged 17 and over who had ordered coffee and consumed coffee on the Kopi Kenangan application more than once and were in the Greater Jakarta area. Questionnaires collected as many as 150 respondents, the data is then processed using multiple linear regression method. Based on the results of this analysis, it is known that the variables E-Service Quality, Online Customer Review and Sales Promotion simultaneously have a positive effect on repurchasing interest in the Kopi Kenangan application. Partially, the E-Service Quality, Online Customer Review and Sales Promotion variables have a positive effect on repurchasing interest in the Kopi Kenangan application. Then in the results of the analysis the variable Online Customer Review is the most dominant variable.

Yossy Dumos Herawati; Denada Oktaviani; Mawarni Dyah Nur Halaefi; Rangga Seto Hutomo; Dimas Ido Nofiyanto +1 more

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

Preparation of a comprehensive budget is very important for every company, because it will provide benefits in the form of a systematic approach to management policies, as well as facilitate quantitative evaluation of the company's ultimate goals. This study aims to determine and compile a comprehensive budget calculation as a means of internal control in "Tofu Production House UKM". This type of research uses a quantitative method to determine sales data of tofu products, namely white tofu and yellow tofu in the last 5 months, as well as costs in the production process, both direct and indirect costs. The results of the study show that in the process of compiling a comprehensive budget for “Tofu Production House UKM” this method is still used which is very simple and does not pay much attention to the costs incurred as a result of the production process. This can be seen from the results of the preparation of a comprehensive budget. From this research, it is hoped that it can be used as a means of controlling and managing the finances of "Tofu Production House UKM" by making a comparison between the comprehensive budget and its realization.

Alunaza, Hardi; Putri, Anggi; Ernianda, Annisa; Nur Shafitri, Desy

Doktrin: Jurnal Dunia Ilmu Hukum dan Politik 2023 International Forum of Researchers and Lecturers

Being geographically close to Malaysia made them into good political relations; the example was the Import of Oxygen Tanks during pandemic in 2020-2021. Trading is carried out specifically after the Import Agreement which was requested directly by the Governor of West Kalimantan. The Oxygen Import Agreement requires an integrated action between the institutions in order to minimize corruption. The research is elaborated through three main discussions, based on the Border Governing Theory and Sovereignty Concept on a qualitative approach and descriptive method. First, the Legal Basic for Border Management. Second, the Export-Import Process and Sectoral Cooperation through the Oxygen Tank import process. Third, the success of Integration Governance process to reduce the Corruption. The purpose of this study is to see the success in relation to minimizing corruption in the Export of Oxygen Tanks at the Entikong Border.

Ummi Itiah Nasution; Waizul Qarni; Ahmad Kali Ansori Nasution

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Sharia pawning is called rahn in Islamic law where the meaning is a contract with the detention of valuables as collateral for debts carried out by sharia pawnshops. In my opinion, as a writer, this sharia gold mortgage is the best choice when there are pressing financial matters. This is what makes the author interested in the topic of sharia gold pawning to be studied more deeply. This study discusses the description of the pawnshop itself and the conditions and procedures for pawning gold in sharia at the UPS Mandailing Natal pawnshop. The method used in this study is descriptive qualitative problem approach used is direct interviews and observations. The data used is secondary data including primary, secondary and tertiary data. All data was collected through interviews with managers and service users at UPS Mandailing Natal Sharia Pegadaian as well as literature study. All data is processed by examining data and data settings and then analyzed. The procedure uses a rahn contract and an ijarah contract. Factors that make Islamic Gold Pawning a solution for the lower middle class in Mandailing Natal Regency are because there is no usury or interest and it is more cost-effective as well as collateral items are safer.

Husni Mubaraq; Binti Nasikhatul Ummatin

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

To improve and supervise the performance of the State Civil Apparatus (ASN) within the Probolinggo Regency Government, the local Regional Personnel Agency (BKD) made a breakthrough with a reporting application. Performance reporting through an application called SIKePPo or the Probolinggo Regency Government Employee Performance Information System application. The program implementation by the Regional Personnel Agency (BKD) of Probolinggo Regency seeks to improve personnel management and administration quickly, precisely and accurately. Although this program has been implemented well, it has not yet achieved optimal results. This study seeks to analyze the effectiveness of the implementation of program policies in the BKD of Probolinggo Regency. The two problems studied are: (1) the effectiveness of the implementation of the web-based SIKePPo program at the Probolinggo District BKD, and (2) the factors that influence the implementation of the SIKePPo program. The purpose of the study was to determine the effectiveness of the implementation of the web-based SIKePPo program at the Probolinggo District BKD and the factors that hindered the implementation of the web-based SIKePPo program at the Probolinggo District BKD. The approach used in this research is descriptive qualitative method with the application of Edwards III theory and Bambang Sunggono theory. Data was collected by means of observation, in-depth interviews, and documentation. The selection of informants used purposive sampling technique, and qualitative data analysis was inductive. The results showed that the implementation of the web-based SIKePPo program at the BKD of Probolinggo Regency was running quite well in accordance with the four elements that determine policy implementation, namely communication, resources, disposition, and bureaucratic structure. The factors that become obstacles in the implementation of the web-based SIKePPo program at the Probolinggo District BKD are related to policy content, HR support, infrastructure and communication facilities.

Aisyah Ika Shauman Ninta; Muhammad Sofian Hadi

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The era of digitalization is growing rapidly, including in the field of education. Educators and students need technology or platforms that support distance learning activities and still have good interaction, so that classes remain not bored or fun and productive. One platform that can answer these challenges is the Canva application. Canva has one of the special services or programs designed for education, namely Canva for Education. This service is designed for educators and students to continue to get a creative, innovative, collaborative and fun learning experience in line with the independent curriculum.The method used in this study is a development research method with a descriptive quantitative approach. This study aims to describe the use of the Canva for Education application by educators as a creative, innovative and collaborative learning medium for students in the current era    

Febrian Dini; Andi Heru Susanto

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the influence of work motivation and organizational culture on the work productivity of PT Natura Indoland employees. The approach used was quantitative, the research design was associative with a total of 95 respondents. The research instrument uses questionnaire distribution, in data analysis using several tests conducted using the SPSS program. The result of the analysis is known that work motivation has no effect on work productivity with a magnitude of -1.71% influence, while organizational culture has an influence on work productivity with a magnitude of 27,56% and a large influence of the two variables X on Y of 66,3%. As a company, we must pay more attention to work motivation and organizational culture in the company so that employee work productivity is maintained.

Mila Oktafia; Adiyono Adiyono

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Discipline is a very important thing to instill in a person, especially in a student. Students must be careful to be disciplined in managing time, disciplined in carrying out tasks and obligations, and disciplined in interacting with the kholiq and with fellow creatures. Religious values ​​need to be instilled in children, because religious values ​​themselves involve the concept of divinity, worship, and morals. All of that can be given early on so that these religious values ​​are able to shape the child's personality and can measure strongly and have an influence throughout his life. The approach used in this study is qualitative, in collecting data the authors use the method of observation, interviews, documentation. This research was conducted at MTs Al-Ihsan Tanah Grogot. The objectives to be achieved in this study are: 1) to find out the reality of discipline at MTs Al-Ihsan Tanah Grogot, : 2) to find out the efforts to improve student discipline through the provision of religious values ​​at MTs Al-Ihsan Tanah Grogot. The results of this study are that the discipline in MTs Al-Ihsan is good, this is evident from the results of data presentation and interviews. Whereas in an effort to increase student discipline through deepening religious values, the school has programs or activities that are directed at the subject matter above, namely the habituation of Duha prayer and recitation of the Qur'an which is carried out before the lesson activities begin.

Ade Risna Sari; Geofakta Razali; Darmawati Manda; Arief Yanto Rukmana; Pitono Pitono

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

The objective of this study is to determine and analyze the effects of the work environment, communication, and discipline on employee performance. The background of this study is the phenomenon of inadequate company facilities, budget constraints, poor communication with colleagues, where employees tend to form separate groups, and the low level of discipline and self-awareness of employees and superiors regarding compliance with regulations. The study is quantitative, and the data was analyzed using multiple linear regression. A sample of 41 employees was taken with the saturated sampling approach. The results showed that work facilities had a good and statistically significant effect on staff performance at PT. Prosperous Administration Development, as well as on work communication and work discipline. Furthermore, the impact of work facilities, communication, and discipline on the performance of PT. Bina Administration Sejahtera staff was also significant.    

Rona Octavia Mawaddah; Yanda Bara Kusuma

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

In the entrepreneurship program, students focus on entrepreneurship or MSMEs where KKNT activities take place. The goals set by students in this service are that the community can develop their business in a more modern, efficient and inclusive way, giving students experience of integration with the environment, serving the community directly, finding various issues and learning to deal with problems faced by the community. The method of implementing community service activities is a qualitative approach with the type of observation, and distributing pamphlets through social media. Bazaar as a marketing channel and product marketing tool introduces consumers to MSME partners. This was achieved through the collaboration of KKN-T students and MSME partners in holding bazaars. This time, in holding the bazaar, MSME players who attend must be able to attract their own consumers. Of course KKN-T students also help market MSME products. The bazaar event is also expected to increase the creativity of students and MSME actors in marketing their products. By holding the Ramadhan Bazaar in Laweyan village, it can increase the income of MSME players and expand the existing market share. In addition, MSME actors have started to create social media accounts and promote their products and are willing to create NIBs to make business easier. About 90% of MSME partners are satisfied with holding the Ramadhan bazaar and find it helpful. This proves that the cooperation of the committee with the existence of a bazaar in Laweyan village helps as well as prospers the goals of the Thematic KKN entrepreneurship scheme.

Putri, Suvira Eka; Agustina, Ria Kamilah

Jurnal Faidatuna 2023 STAI Denpasar Bali

Literary work is a creative work of art using beautiful language that comes from thoughts, feelings, ideas, imagination, and experiences that often occur in people's daily lives. The researcher used Sigmund Freud's theory in the literary psychology approach. The qualitative descriptive method was used in this research. Data were collected using reading and note-taking techniques and used triangulation to ensure data validity. Data analysis used data reduction, data display, and conclusion.  The data found were classified based on the Id, Ego, and Superego personality structures. The results found that (1) Keiko's personalities as the main character consists of id, ego, and superego. The id influences the main character to act spontaneously under the subconscious, pursue pleasure, enjoyment, and satisfaction that must be fulfilled, and has a primitive urge to act. The ego sensitizes the main character with realistic thoughts that function for problem-solving and decision-making. The superego controls Keiko's idealistic attitude and moral values. (2) The personality disorder experienced by the main character consists of paranoid, schizoid, narcissistic, and anti-social.

Sidabutar, Yuni Katrina

Jurnal Faidatuna 2023 STAI Denpasar Bali

This study aims to determine the effect of the clustering technique on the ability to write explanatory texts of class VIII students of SMP N 4 Medan. The population in this study were all class VIII as many as 345 people. The samples taken were class VIII-1 (experimental class) totaling 30 students and class VIII-3 (control class) totaling 30 students. The research method used is an experimental research method with the type of Two Group Post-Test Only Control Design using a quantitative approach. The instrument used is an essay test. The results showed that the ability to write explanatory texts in the control class using conventional techniques was in the less category with an average of 52.7 and did not meet the KKM, while the average value of the experimental class was 80.16 in the good category and met the KKM. Based on the results of the analysis, it was found that the data were normally distributed. After calculating the experimental normality test Lcount < Ltable at a significant level, the post-test data normality test results for the control class were (0.0335 <0.161), the post-test data normality test results for the experimental class were (-0.1358 <0.161). The homogeneity test results for the ability to write explanatory texts are Fcount < Ftable, namely 1.88 < 4.2 and the hypothesis test is tcount > ttable, namely 8.8 > 2.04 , so the null hypothesis (Ho) is rejected and the hypothesis (Ha) is accepted. So, it can be concluded that the application of the clustering technique has an effect on the ability to write explanatory texts of class VIII students of SMP N 4 Medan.

Wimber Jerry Panjaitan; Feri Lupiana

JURNAL RISET MANAJEMEN DAN EKONOMI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

In this era of digitalization, business actors trying to adapt and be creative with a digital approach is a necessity. The ability of organizations to continue to survive is determined by their ability to adapt to technological advances in industry 4.0. In previous studies, many have investigated the opportunities presented by the role of digital transformation, but there are still obstacles and challenges faced in implementing this digital transformation. The culinary industry, which focuses on customer service and convenience in the process of implementing digital transformation in its business, also faces challenges in its journey. This study aims to discuss and identify obstacles and challenges faced by culinary industry players in the form of restaurants that are transitioning to implementing digital transformation in their services. Qualitative research methods were used in this study by conducting semi-structured interviews with owners, managers and employees in the culinary industry in several cities in Indonesia. Data collection based on empirical reviews and theoretical theories: lack of knowledge, lack of resources and cultural change. Empirical findings in the study show that most restaurants that are implementing digital transformation face challenges in terms of lack of resources, cultural change and lack of knowledge. The implications of this research can provide an overview for practitioners regarding the obstacles and challenges that restaurants will face in the process of implementing digital transformation in their business. This research can also be used as literature to fill the gaps that exist in the obstacles and challenges of digital transformation, especially in business.

Windra Laksana Putra; Enggar Sulistiyono

JURNAL RISET MANAJEMEN DAN EKONOMI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

Conflict plays an important role in work organizations where good conflict management can benefit the organization as a whole. The purpose of this study was to examine the relationship between trust, team identification and conflict in teams both task conflict and relationship conflict. The study also examined the effect of the relationship between team identification and conflict in teams with trust in colleagues as mediators. This research is an empirical research with a quantitative descriptive approach. This research uses a case study model involving 252 employees at a maufaktur company and 219 employees at a large pharmaceutical company in the Central Java region. The findings showed that team identification was associated with lower levels of relationship conflict and task conflict. These relationships are mediated by trust in their co-workers The findings reveal concerns about the mechanisms by which employee attitudes influence performance behavior. The research also shows how managers and organizations create optimal levels of conflict in their teamwork.

Ni Made Gunita Wira Devi; I Nyoman Wijana Asmara Putra

Sinov : Media Informasi Penelitian Kabupaten Semarang 2023 Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Semarang

Right issue is one of the corporate actions that can affect the number and price of shares circulating in the market. The information content of the rights issue announcement is important because it will make the market react to the announcement. This study aimed to obtain empirical evidence regarding the existence of a market reaction to the announcement of the rights issue. The theory used in this research is Market Efficiency Theory. The approach used in this study is an event study. The observation period used in this study is 7 days by using a market-adjusted model in calculating abnormal returns. The population in this study were all go public companies listed on the Indonesia Stock Exchange and carrying out corporate actions in the form of rights issues during the observation period, namely 2018 – 2022. The sampling technique in this study was non-probability sampling using the purposive sampling method with a total sample of 128 companies. The data analysis technique used in this study is the one sample t-test analysis technique. The results of this study indicate that during the 7 days of observation, the market reacts to the rights issue. This proves that the announcement of the rights issue has information content that can influence investors in making investment decisions.

Suharni Suharni; Kartin Aprianti

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the effect of compensation, work discipline, turnover intention on the performance of employees of the Bima City Business Development Cooperative. The approach used in this research is using an associative approach. The sample in this research is 32 respondents. Data collection techniques used are observation, questionnaires, and literature study. The data analysis techniques used were validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficients, coefficients of determination, t tests, and F tests processed using the Statistical Product and Service Solution (SPSS) version 20 program. The results showed that compensation (X1), work discipline (X2) and turnover intention (X3) simultaneously have a significant effect on the performance of employees of the Bima City Business Development Cooperative. with an effect of 66.8%.

M.Taufik; Mulyadin Mulyadin

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the effect of communication and the work environment on employee morale at the Office of Cooperatives, Industry and Trade in Bima City. The approach used in this research is using an associative approach. The sample in this research is 40 respondents. Data collection techniques used are observation, questionnaires, and literature study. The data analysis techniques used were validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficients, coefficients of determination, t tests, and F tests processed using the Statistical Product and Service Solution (SPSS) version 20 program. The results showed that communication (X1) and work environment (X2) have a significant effect on employee morale at the Office of Cooperatives, Industry and Trade of the City of Bima with an effect of 56.2%.

Nidya Oktavia Kurniawati; Wimber Jerry Panjaitan

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

The purpose of this study is to examine the impact of the pandemic on the stability of the financial industry. After a disaster or disease outbreak in a region, the stabilization and recovery of various financial institutions will have a very important role in the overall economic recovery. Moreover, recently there has been a global disease outbreak (Covid-19) which has impacted the economies of various countries, including various financial institutions. This study uses a panel data approach and two estimation procedures, namely fixed effect and OLS to measure the impact of the pandemic on financial industry stability. Panel data used to measure the impact of natural disasters and disease outbreaks on the financial stability of the financial industry is fairly new to the research field, and provides valuable insights for policymakers and industry professionals. The results showed that natural disasters and outbreaks have a significant impact on the financial stability of the financial industry, and these have varying impacts depending on the type of disaster, country, and institution. From the findings of this study, the authors suggest that policymakers consider implementing new measures to mitigate the impact that will arise by improving risk management practices and increasing capital requirements for the financial industry. Future research is expected to focus on developing more comprehensive datasets to improve analysis and understanding of future impacts.