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The online presence of MSMEs on various digital platforms is now a necessity. Two of them are social media and websites as digital marketing media. However, many MSMEs have limited understanding and capabilities regarding digital marketing. This community service activity occurred at UMKM Amadonathi, a donut culinary business in Salatiga City. These activities include training and assistance in designing content plans using Google Spreadsheets, creating content design using Canva, and developing websites using Google Sites. In addition, this activity was carried out pre-test and post-test to see the results before and after the training and mentoring activities. The results show an increase in the understanding of business actors about digital marketing. It is hoped that the results of activities in content plan, content design, and website can be continued and developed by Amadonathi’s business actors independently in the future.

Marginalized children in the Seroja Surakarta Women and Children Empowerment Institution (PPAP) have a background of various factors, including poverty, difficulty getting a job, no longer having parents or disabled, no place to live, and low education. Seeing these problems, what is needed by marginalized children is how they can get welfare in the present and in the future, especially in the economic aspect. Therefore the Slamet Riyadi University PKM Team carried out training activities on using the Tiktok application to help these marginalized children to be able to work even if they only used cellphones. Marginalized children will be given knowledge about using the Tiktok application, training to become Tiktok Sellers, namely how they can have an online shop on Tiktok, Host Live Tiktok Shops, namely how they can do live, sell, and Tiktok Affiliate so they can get sales commissions without the need to have prior capital. With this training, children can work even if only at home.

This study aims to analyze the effect of employee training and compensation variables on employee performance variables. The type of research used is quantitative method with descriptive analysis. The data collection technique was carried out online in the form of a questionnaire with the help of the Microsoft Forms application using a Likert scale of one to five and obtained by a simple random sampling method on 32 respondents with the criteria of office workers or employees. The data analysis techniques used in this study are: Outer Model with the calculation of Convergent Reliability, Discriminant Validity, Composite Reliability, Cronbach's Alpha, VIF and Inner Model with calculations on R-Square, Adjusted R-Square, and f-Square hypothesis testing on the calculation of T statistic, P-Value, and Original Sample using SmartPLS (Partial Least Square) software version 4. The results showed that: 1) Employee training has a positive and significant effect on employee performance with t test results of 3,774, p-value 0.000, and positive Original Sample. 2) Compensation has a positive and significant effect on employee performance with a t-test result of 3.454, p-value 0.001, and positive Original Sample. 3) Employee training and compensation together have a positive and significant effect on employee performance with an R-Square result of 0.650 or 65% influence. Recommendations from this study are to add independent variables and expand the population area for better results.    

Digital financial services provided by fintech companies operate or make use of digital technologies. One of the banks that has offered digital fintech-based services are Bank Muamalat KCP Medan Baru. These services include virtual account services, cash management systems, online banking, m-banking (M-DIN), and ATMs. the necessity of putting into practice marketing tactics that increase client happiness and faith in these services. The purpose of this study is to identify the Bank Muamalat KCP Medan Baru's digital fintech-based marketing strategy for customer service. At Bank Muamalat KCP Medan Baru, this kind of research is considered field research. This study is descriptive qualitative in nature. Interviews and documentation were used to obtain data. The key data sources used were interviews with Bank Muamalat sub-branch managers, customer care representatives, and consumers KCP Medan Baru, whereas secondary sources are drawn from written works or other types of documentation to supplement primary data. According to the research, it is known that Bank Muamalat KCP Medan Baru has applied a number of shari'ah marketing indicators, including a number of marketing mix components. Promotion has dominated marketing tactics throughout the Bank's existence. Brands, services, and procedures produce marketing value. Additionally, Bank Muamalat KCP Medan Baru is inextricably linked to the three key tenets of shari'ah marketing—piety, moderation, and virtue. The Principle of Piety is the one that is used the most frequently. Additionally, Bank Muamalat KCP Medan Baru should assess or enhance its marketing tactics for digital fintech services continuous attempts to increase usage of the system due to the fact that some clients are still unaware of Muamalat's digital fintech offerings, particularly its virtual accounts, cash management systems, and online banking.

Penelitian menggunakan data primer yang dikumpulkan lewat observasi dan wawancara. Teknik analisis dilakukan secara kualitatif (fild research), Hasil penelitian ini menunjukkan bahwa Berdasarkan hasil penelitian dan pembahasan mengenai analisi keberlanjutan usaha usaha tempe Mbah Sibo Desa Bunga Tanjung Nipah Panjang, maka dapat di tarik kesimpulan bahwa: Permodalana yang dilakukan oleh usaha tempe Mbah Sibo Modal yang digunakan oleh Mbah Sibo dalam menjalankan usahanya yaitu menggunakan modal sendiri, tanpa melibatkan instansi-instansi kepemerintahan baik desa ataupun kelurahan Jaringan bisnis yang dilakukan oleh usaha tempe Mbah Sibo. jaringan usaha tempe Mbah Sibo dibentuk mulai dari lingkungan rumah seperti, kumpulan arisan, kumpulan ibu-ibu PKK atau kumpulan pengajian, hal ini bisa di mulai dari perkumpulan orang tua, murid atau jaringan online dan lain sebagainya. Strategi Pemasaran yang dilakukan oleh Mbah Sibo. Bauran pemasaran terdapat seperangkat alat pemasaran yang terbagi menjadi: 1. Stratregi produk terdiri dari atribut produk, pemberian merek, pengemasan produk. 2. strategi harga. 3.  Saluran distribusi 4. strategi promosi. 5. strategi pemasaran tempe terdiri dari empat kelompok alternatif strategi yang akan dilakukan adalah terdiri dari kekuatan:  1). Mempertahankan mutu produk, agar konsumen tetap memilih produk 2). Mempertahankan pasar yang sudah ada dan mencari pasar yang baru. Kelemahan: 1). Jumlah produk yang terbatas menyebabkan masyarakat sekitar Ketika membeli tempe sering kehabisan. 2). Mencari alternatif saluran pemasaran 3). Meningkatkan kesempatan promosi yang ada. Ancaman: 1). Meningkatkan perluasan pasar untuk daerah yang belum terlayani. Peluang: 1). Melakukan penambahan modal agar dapat melakukan produksi lebih banyak lagi. 2). Memperluas jangkauan pemasaran.  

Experimental typeface design of Aka cino  Minangkabau motif. This design is motivated by the lack of knowledge of Minangkabau people about this carving motif. The purpose of this design is to explore the aka cino  motif into the design of letters so that it can elevate local culture into contemporary works so that people, especially Minangkabau, can appreciate and preserve local culture. This design uses the 4-D model design method (Four D Models). There are four phases in this model, namely: Defining, Designing, Developing, and Deploying. The data collection method uses literature study, internet and online questionnaire distribution. The result of this design is that this typeface has represented the impression of the aka cino  motif and is intended as a text headline with very good readibility and legibility.

Exclusive breastfeeding for babies in the first hour after birth and skin-to-skin contact between mother and baby are important factors in the beginning of the breastfeeding process where the baby will stay warm and the baby will get colostrum. However, the number of mothers who have breastfed their children in Indonesia is already high, namely 90%, but those who breastfeed exclusively for 6 months is still low at 20%. nutritional problems for toddlers and low achievement of exclusive breastfeeding as well as deaths under the age of 5, one of the causes of which is the lack of knowledge of mothers about the importance of giving exclusive breast milk, so it is necessary to carry out services aimed at increasing mothers' knowledge about exclusive breastfeeding in the Kassi-Kassi Health Center Working Area, Makassar City. The methods used in this activity are location survey, problem determination, formation of WhatsApp group classes, counseling and evaluation. The results of this activity. After carrying out online educational activities about exclusive breastfeeding, it was found that the activity increased pregnant women's knowledge about exclusive breastfeeding.

Assessment is a process carried out to collect information related to student learning development, analyze and interpret it in deciding learning achievement based on certain criteria and aspects. The use of digital-based learning media can provide a pleasant experience for students in the assessment process, but there are still many teachers who have not used it because of the lack of information to teachers about the use of online learning applications and assessment media, especially those based on online game modes. This workshop aims to socialize Gimkit as a digital platform that can be used for learning assessment. This workshop aims to socialize Gimkit as a digital platform that can be used for learning assessment by presenting two resource persons, namely the Chair of the Untirta Chemistry Education Department and the Chair of the Indonesian Teachers Association (IGI) of Serang City. The first resource person explained the application of information technology in learning assessment, while the second resource person introduced the Gimkit platform and demonstrated and practiced the assessments created by the participants. Based on the results of reflection and evaluation, this workshop activity really helped teachers and students innovate to develop fun assessment activities in the classroom.

This study aims to provide an understanding of the application of interpersonal communication through social media in a vocational high school environment, namely at SMK Negeri 1 Babelan, Bekasi Regency, West Java. The implementation steps given to SMK Negeri 1 Babelan, Bekasi Regency, are related to an aware understanding of media law to prevent the negative effects of social media, especially considering the current condition of the younger generation who are very active on social media, they must be equipped with knowledge of understanding content which can lead to social legal sanctions. to be wiser in using social media at an early age. The qualitative method is descriptive. Data was collected through observation, interviews, discussion forums and documentation. While the data analysis technique is presented in the form of narrative text through procedures namely coding, data reduction, data presentation, data triangulation, drawing conclusions and data analysis. The results show that the steps for implementing interpersonal communication are very comprehensive to help students and teachers of SMK Negeri 1 Babelan understand the importance of ethics in communicating online, especially when having to carry out activities with students online. Many teachers and students at SMK N 1 Babelan are active on various social media platforms so it is important for teachers and students to understand how to communicate properly and effectively. Poor communication on social media can negatively affect the image and reputation of a teacher, school or institution. As for the implications that need to be carried out related to understanding the law so that understanding about legal awareness of media is very important to prevent, the negative impact of social media is even greater when there is a lack of knowledge about understanding content which can lead to legal sanctions for the students themselves or the social environment.

The younger generation is the largest group of internet users, they are the first generation to grow up with computers, the internet, smartphones, online social media and online shopping. They tend to have similarities in their online shopping behavior. This research aims to analyze the behavior and preferences of the younger generation towards e-commerce and their opinions regarding demands for the closure of e-commerce by some people in Indonesia. This research is quantitative research using a questionnaire method with 22 respondents aged 17-25 years and from high school students to university students. The findings of this research show that the younger generation is more likely to use e-commerce for shopping and tends to reject demands to close e-commerce by some members of society. The implication of this research is that e-commerce must improve service quality, user experience, and transaction security to meet the needs and expectations of the younger generation.

Persyaratan dalam mengajukan sertifikasi halal membutuhkan berbagai macam dokumen salah satunya yaitu nomor induk berusaha (NIB). Jadi, untuk mengajukan sertifikasi halal UMKM  Dusun Wareng harus sudah memiliki NIB atau nomor induk berusaha. Izin yang diperoleh setelah pelaku UMKM melakukan pendaftaran perizinan online terpadu (Online Single Submission) nantinya akan diterbitkan oleh Lembaga OSS untuk dan atas nama Menteri, pimpinan lembaga, gubernur, atau bupati atau walikota (Ika Wulandari & Martinus Budiantara, 2022). Sertifikasi halal memiliki tujuan yaitu untuk melindungi hak yang dimiliki oleh konsumen muslim. Selain itu, sertifikasi halal juga mampu meningkatkan daya saing suatu produk di pasar global

Social media is currently in demand by many people. Star Radio Tangerang utilizes Instagram social media to promote its broadcast programs so that listeners do not find it difficult to continue listening to their broadcasts. The purpose of this research is to find out the utilization of Instagram social media at Star Radio Tangerang in promoting broadcast programs for its listeners and to find out how the feedback obtained after utilizing Instagram social media. This research uses Social Media theory, using a qualitative approach, and descriptive method. Data collection techniques were carried out through documentation, observation, literature study, and in-depth interviews. The results of this study show social media as a medium for socialization between broadcasters and listeners, making it easier for them to access and listen to broadcasts. Social media is proven to be the latest development of new internet-based web development technology, which makes it easier for everyone to communicate, participate, share and form a network online.

Online marketplace is so mushrooming that it can make it easier for someone to transact in everyday life. By introducing this technology to the community, especially residents of Komp. Kebersihan RT13 / RW10 Cengkareng West Jakarta. It is hoped that it can make it easier for someone to start an online shop business, or make it easier for someone to promote their products, therefore by conducting learning in the context of community service to socialize the introduction of the online marketplace and also provide training on the use of features in the marketplace that can be used by residents of Komp. housing. Kebersihan RT13/RW10 Cengkareng West Jakarta. This is a community service activity by us.

Banana Pasir Memey is a business in Saentis Village that uses Facebook and WhatsApp as sales objects. The Banana Pasir Memey Facebook account has 4,982 followers and each post always has an increase in total likes every year as well as total comments. The positive impact for the UMKM of the Pasir Memey bananas is experiencing an increase in sales in 2020-2022, the negative impact for the UMKM of the Pasir Memey bananas is the shipping costs charged to buyers which will later be taken into consideration when making purchasing decisions. The aim of the research is to test and analyze the influence of online marketing and shipping costs on purchasing decisions among the Pasir Memey Banana UMKM in Saentis Village. This type of research uses a descriptive quantitative approach carried out on customers who have purchased Banana Pasir Memey products, using questionnaire data with a total sample of 70 respondents. The sampling technique is through random sampling technique. The analytical methods used are validity test, reliability test, classical assumption test, multiple linear regression test, t test, and f test. The results of the research show that online marketing has no significant influence on purchasing decisions and shipping costs have a significant influence on purchasing decisions for UMKM customers of Pasir Memey bananas. The simultaneous test shows that the online marketing variables and shipping costs simultaneously have a positive and significant effect on purchasing decisions.

This research aims to determine public relations communication strategies and supporting and inhibiting factors in information management and services at the Ministry of Religion, Dairi Regency. where the problem in this research began with the researcher being interested in analyzing the public relations communication strategies applied to the community in the form of policies, openness of public information and management of public opinion by the Ministry of Religion of Dairi Regency. This research uses qualitative research methods by collecting data through observation, documentation and interviews. The informant for this research is the Head of Public Relations of the Ministry of Religion, Dairi Regency, Mr. Haji Mahdi Kudadiri, S. Pdi, MM. Lindung Kaloko, S. Ag, Head of Bimas, Ministry of Religion, Dairi, Lespriono Munthe, S. Kom, Head of Public Relations, Ministry of Religion, Dairi, Saipul Bahri Capah, S. Pd, Public Relations Staff of the Ministry of Religion, Dairi, who researchers will interview and observe. The results of this research are: 1. Public relations communication strategy in information management and services by providing a forum for communication between the public and public relations in managing opinions through online, dialogue and letters. The reciprocal relationship that is built is in the form of responses given by the community where in social media there are many comment column features to convey opinions and suggestions to the Dairi Regency Ministry of Religion. 2. The supporting factor for the implementation of the strategy well is because each member collaborates with each other in carrying out news publications for the active existence of the Ministry of Religion's public relations in the management and information services in the Dairi Regency Ministry of Religion. There are no serious obstacles in implementing public relations strategies in providing information services needed by the public through various accesses, both online, letters and direct dialogue. The inhibiting factor in information management and services at the Ministry of Religion of Dairi Regency is the limited ability of officers in the field of technology.    

The development of increasingly sophisticated technology has an impact on various fields. One of the impacts of technological developments is social media. Many business people are utilizing social media as an e-commerce business platform by presenting innovative features and programs to help them compete in the market. To attract attention and increase consumer satisfaction, most e-commerce providers use live streaming. This allows buying and selling activities in real-time and reduces consumer concerns about the quality of the products offered.  The purpose of this study is to analyze the effect of direct marketing and product quality on the purchase intention of online store users in Batam City. The results of direct and partial marketing research on product quality affect the purchase intention of online store applications.

This thesis is entitled Analysis of Promotional Strategies According to Islamic Economics in Increasing Sales Volume (Study of the "Jambi Family" Electronic Store in Pematang Lumut Village, Tanjabbar). This research aims to determine promotional strategies according to Islamic economics in increasing sales volume. The method used in this research is descriptive qualitative, where in collecting data the researcher uses observation, interviews and documentation methods. The research results show that the Jambi Family Electronics Store has implemented promotions according to Islamic economics well in running its business. The obstacle in carrying out promotions according to Islamic economics is the lack of keeping promises caused by limited availability of goods which causes many consumers to have to wait and some also cancel orders because they have to wait. The second is the lack of carrying out promotional activities online. The solution in carrying out promotions is to provide availability of goods, other payments in addition to cash such as credit and being active in carrying out promotions.

This study aims to determine the effect of student management, especially classroom management in an effort to increase students' learning motivation during the pandemic. During this pandemic, various aspects of human life have undergone many changes, especially in the education aspect. This research uses qualitative research methods and literature review. In collecting the data itself, this study uses a literature study, with data coming from various sources of observational literature studies, such as articles, journals, or books related to the influence of student management in an effort to increase students' learning motivation. Learning during the Covid-19 pandemic uses an online system which causes several problems, one of which is the decline in students' learning motivation. The problem of decreasing learning motivation requires a solution, one of which is good student management. Student management has a major influence on student learning motivation during this pandemic. By managing the class well, it will have a positive influence on students' learning motivation during the covid-19 pandemic, activities that can be carried out such as holding an integrated Distance Learning Program. With this paper, it is hoped that it can be a reference for educators and those who have relationships with the world of education in making good classroom management a solution to increase the potential of existing classes and make classes more interactive so that students' learning motivation increases.

Online Single Submission is an electronically integrated business permit issued by the OSS institution in order to accelerate the business permit process. In Indonesia, licensing is actually the main obstacle for business actors. Too much bureaucracy, a lot of time, costs and the addition of many unofficial fees, make business people think about registering their business. These problems make the licensing system unhealthy and continue to recur from year to year. The implementation of licensing services through the Online Single Submission (OSS) system at the DPMPPTSP of North Sumatra Province can be considered less than satisfactory, as it still encounters issues. Specifically, business operators may not fully comprehend or utilize internet-based services. This research aims to assess the quality of public services provided through the Online Single Submission (OSS) system at DPMPTSP North Sumatra Province. The research employs a descriptive method with a qualitative approach. The findings indicate that the quality of public services through the Online Single Submission (OSS) system at the DPMPPTSP of North Sumatra Province is generally good but not yet optimal. It is recommended that the DPMPPTSP of North Sumatra Province should actively engage in outreach efforts to educate the public about the utilization of the Online Single Submission (OSS) system, allowing individuals to register their permits independently, without reliance on intermediaries or third parties.

This thesis is entitled Application of Islamic Business Ethics at the Zhuraida Sewing House in Berembang Village, Sekernan District, Muaro Jambi Regency. This research aims to determine the application of Islamic business ethics in accordance with the characteristics of the Prophet Muhammad according to M. Syafi'i Antonio and the indicators of Islamic business ethics are shiddiq, amanah, tabligh and fathanah. The method used in this research is descriptive qualitative, where in collecting data the researcher uses observation, interviews and documentation methods. The research results show that the Zhuraida Sewing House has implemented Islamic business ethics as exemplified by the Prophet and its characteristics, namely shiddiq (being honest) which is reflected in not doubling the price of the product, recognizing the weaknesses and strengths of the product. The nature of fathanah (intelligent) is reflected in the spiritual condition of owners and employees who continue to prioritize spirituality towards Allah SWT. and the Zhuraida Sewing House has implemented promotions through brochures and social media such as Whatsapp, Instagram, Facebook, Tiktok and others. However, there are still several obstacles that prevent the Prophet's qualities from being implemented, namely the nature of trustworthiness (keeping promises) which is caused by a lack of workers in the production department because the Zhuraida Sewing House is still neglecting its responsibilities in terms of taking time to complete the product. Then the tabligh (communicative) nature, namely online services, is not running well due to the lack of employees in the service admin section.