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Sueb Sueb; Madziatul Churiyah

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

This study aims to develop a Teaching Factory planning strategy to enhance the entrepreneurship skills of students at SMK Darut Taqwa. The SWOT analysis method was used in this study, with data collected through observation, interviews, and literature review. The SWOT analysis results indicate that Teaching Factory can strengthen the relationship with stakeholders and the community, and provide opportunities for students to develop entrepreneurship skills and insights. However, there are several limitations and weaknesses in implementing this strategy, such as limited resources and a lack of technology and digital platforms to support student entrepreneurship development. To address these issues, this study recommends several strategies, such as developing entrepreneurship training programs for students, identifying new resources to support student entrepreneurship development, and utilizing technology and digital platforms to support student entrepreneurship development. These strategies can help SMK students develop the necessary entrepreneurship skills and insights to compete with established businesses in the market. It is hoped that the results of this study can serve as a reference for educational institutions and the government in planning effective and sustainable entrepreneurship learning programs in the future.

Rifaldi, Aditya; Suliantoro, Adi

DINAMIKA HUKUM 2023 Universitas Stikubank

The background of this thesis is that it starts from the rapid growth of information technology-based lending service providers, apparently not balanced with adequate education to the public, causing various effects / risks that arise from the many kinds of online loans and there are still many unregistered or illegal organizing companies found as well as the potential for leaking user personal data that can be misused by the organizing company or another party One of the platforms is the Smart Credit App.   The problems that the author raises in this study are How to Arrange Online Loans on the Smart Credit Application, How are the Losses arising from online borrowing of the Smart Credit Application and How is the Responsibility of the Smart Credit Application for Losses from Customers. The research method used by the author in answering problems is Normative Juridical Research where the author tries to examine problems with existing legal rules and uses the literature study method in collecting existing legal materials. The conclusion of this thesis research is that Online Loans through the Smart “Credit Application in the people of Semarang City are regulated in Article 1320 of the Civil Code which in essence stipulates thatagreements made online must still meet the legal requirements of an agreement. The implementation is regulated in POJK regulation 77/2016 concerning Technology-based Loan Services. Customer protection in online loan agreements can be found in the Consumer Protection Law in article 7 which regulates the Obligations of Business Actors, then Article 8 which regulates things that are prohibited from being done by Business Actors, and Article 18 which regulates the provisions of matters related to the Standard Clause. ITE Law, where in Article 11 and Article 17 of the ITE Law regulates matters related to the validity of electronic agreements, OJK Regulation Number 77 / POJK / 2016 concerning Services of a Loan in the form of Money Based on Information Technology which is regulated through article 18 concerning the Form and Structure of online loan agreements. The disadvantage that often arises from the Smart Credit Application is the dissemination of personal data carried out by the Smart Credit Application because the Debtor does not make payments on time, so the debt Collector uses techniques to use the dissemination of personal data to pressure the Debtor to immediately make payments, Juridical Responsibility The Kredit Pintar application for actions committed for defamation can be held civil liability through a Tort Lawsuit as stipulated in article” 1365 of the Civil Code filed by Customers who feel aggrieved because their identity is used in the misuse of personal data.   Keywords : Online Loans, Smart Credit Applications.

Dewi Puspa Arum; Indah Sari Dwi Agustin; Hendrik Cahyono; Rizky Rianto; Santi Eka Rahmawati +2 more

Jurnal Pengabdian Masyarakat Waradin 2023 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

The aim of this digital marketing training activity is to increase participants' knowledge in terms of utilizing digital platforms, as well as provide alternative livelihood options for participants to increase their income. Therefore, the identity of the product itself is needed in the industrial era 4.0. This research method was carried out offline using two sessions, namely, an explanation regarding labeling and digital marketing and practicing how to make labels. Therefore, KKN students carry out a work program in the form of regular assistance to MSME business actors related to making labels to make attractive packaging. The training for labeling and digital marketing has gone according to the wishes and expectations of two parties, namely the owner of the Soybean Crackers "BERKAH" UMKM and also from the East Java UPN "Veteran" Community Service Students. It is hoped that the holding of this training can support and further develop MSMEs in the Bendo Village area, Kepanjen Kidul District, Blitar City.

Kurniawati Kurniawati; Lenny Kurniati; Adi Nova Trisetyanto; Banun Sri Haksasi

Jurnal Insan Pendidikan dan Sosial Humaniora 2023 International Forum of Researchers and Lecturers

The Covid-19 pandemic has brought significant changes in various aspects of life, including the education sector. One of the noticeable changes is the shift to online learning. However, the problem faced by teachers in this online learning process is the lack of skills in selecting relevant learning media that suits the condition and needs of the students. Therefore, the aim of this community service program is to provide an understanding of the concept of online learning media and to introduce and improve the teachers' ability in using the online learning support system through training and mentoring in creating online learning media content, particularly through the YouTube platform, for teachers at SMK Yasiha Gubug. The method used in this community service program was an informative approach and training mentoring. The results of this program showed that the motivation, confidence, understanding of online learning media, and teachers' skills in using technology to create online learning media have improved.

Iskandar, Rizal; Sunaryanto Sunaryanto; Agung Haryono

International Journal of Education and Literature 2023 Lembaga Pengembangan Kinerja Dosen

This study aims to find out what challenges parents face in online learning and to what extent parents are ready for online learning to take place. The research method used is a systematic literature review (SLR). The results of the study show that the challenges faced by parents in online learning include time constraints, learning atmosphere, digital literacy, facilities and infrastructure, gender, children's social development, children's health, and parents' social status. The results of the study also show that parents are not ready for online learning to be implemented. Future research needs to look at parents' views on children's cognitive development in online learning and develop appropriate learning platforms so that teacher-student-parent communication can be well established in online learning

Ajeng Tita Negoro; Riri Irma Suryani; Nurhadi Nurhadi

Jurnal Riset Rumpun Seni, Desain dan Media 2023 Pusat Riset dan Inovasi Nasional

This project focuses on the significant role of the gaming industry as an agent for spreading popular culture and global lifestyle from various countries, as well as its potential impact on local culture. Especially in the Indonesian market, the penetration of foreign cultures through digital platforms has become a phenomenon that has an impact on local cultural identity. However, as a successful example, Japan in promoting its traditional culture through media such as games, anime, and other products, provides inspiration for an approach that has the potential to strengthen the sustainability of local culture. This design aims to explain how character design in the game industry can be adopted as a tool to introduce and describe cultural values, myths, and philosophies of the East Kalimantan Dayak tribe. This approach will involve developing character designs that take references from the traditions and local wisdom of the Dayak tribe. The design will be a means of providing a unique and engaging visual experience, while simultaneously responding to concerns about the preservation of traditional culture. The methodology used in this research is a design thinking approach with a 5W+1H analysis approach. These design steps would result in a character called "Uyau Man Kan," which has its roots in the traditional folklore of the Dayak people of East Kalimantan. This character is not only a visual manifestation of the culture, but also a bridge for a deeper understanding of the cultural heritage of the Dayak tribe.

Olivia Devi Yulian P; Astriwati Biringkanae; Stefani Marina Palimbong

ARDHI : Jurnal Pengabdian Dalam Negri 2023 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Digital marketing in the current era has become very important in marketing its products, no exception to tourism. Social Media allows everyone to create and spread their own content on various social networking platforms. But in the promotion of tourism, there needs to be a briefing on the strategy of using and preparing content, including social media ethics for managers and other stakeholders. Based on this, the PKM team conducted digital marketing introduction and training activities to be able to promote Pinus Buntu datu Forest Tourism and what potential it has and can be introduced to tourists. This training is aimed at tourism managers of Pinus Buntu datu Forest and the interest of the participants is quite high and they also feel the benefits of this digital marketing introduction training can be applied in digital marketing on social media. Further training is still needed on how to create messages in multimedia (photos and videos) that are attractive to potential tourists.

Rahmad Akbar; Dzulhijjah Yetti; Merlia Rahmayani; Nurbit Nurbit; Harmi Yelmi

ARDHI : Jurnal Pengabdian Dalam Negri 2023 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Problems that often occur in urban areas are business competition and lack of attractive marketing by MSMEs. In urban areas, there are many MSMEs but only a few are able to take advantage of digital marketing. In fact, digital marketing activities such as creating logos, product photos and promotions in the marketplace can have a positive impact on society. Apart from that, urban communities also often face the problem of a lack of creative ideas in product marketing. Digital Marketing is a solution for MSMEs to carry out digital marketing, even though they are hampered by the use of editing applications and social media. This limitation does not make MSMEs players give up on sales. They can do marketing via WhatsApp status which is easy to implement and facilitates communication. Digital Marketing is a way of marketing products on social media by utilizing various applications available on the internet, providing knowledge to reach a wide target market, and enabling MSMEs to develop through digital or social media.

A’thi Fauzani Wisudawati; Dian Palupi; Jannatul Laily Noviabahari

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2023 Universitas Palan

At the point when the students are assessed, they are demanded to work to publish scientific writing. This study investigates the process of constructing scientific writing as well as the academic search engine that is frequently used by graduate students in building their papers. Later on, this study also discloses the factor of using repeated platforms. A personal learning environment helps the students to connect both inside and outside the classroom learning by employing digital tools. This paper presents a case study exploring the steps of conducting scientific writing, the academic search engine mostly used by students, and the factors in deciding the platform. Eighteen graduate students majoring in the English education department were the participants of this study. The data was collected through class observation, questionnaires, and semi-structured interviews. The result shows several steps to construct scientific writing including readiness, composing the article, getting ready for publication, distribution, and development. While Google Scholar (100%), Web of Science (94.7%), and online library (63.2%) are the top three online platforms as the academic search engine they used to search for references to build arguments for their scientific writing. Some factors why those platforms become highly beneficial are exposed by the participants such as their pertinence, reference quality, and publication impact. This study is expected to provide certain considerations for students or scholars about utilizing several online platforms and some reasons behind which is beneficial to build scientific writing publications.

Karen Maria Ekafrain Aring; I Wayan Arka; I Nyoman Sedeng

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2023 Universitas Palan

The New York Times is USA’s most popular digital news platform which can be accessed easier by people around the world. Due to many new words that can be combined to become compound words, it is interesting to see the compound words that are applied on the New York Times website. This study looked at the different the types and meanings of compound words used in the New York Times articles. The study describes the types of compound words with the theory proposed by Katamba (1993). Then, to analyze the meanings of compound words, the theory by Palmer (1991) was used. To achieve the objectives, descriptive qualitative methods were used in the study. The data were taken from the New York Times website. In collecting data, the documentation method with note-taking techniques was applied. From 58 data collected, the results showed that compound nouns become the most common types of compound words used in the articles with 33 compound words, followed by compound verbs with 13 compound words, and compound adjectives with 12 compound words. Referring to the meaning of compound words, there are 34 compound words with opaque meanings and 24 compound words with transparent meanings.

Ryan Ryan; Jurana Jurana; Nur Riski Islianty; Ira Nuriyah Santi

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

UMKM Mangrove merupakan kelompok usaha yang berlokasi di Desa Enu yang berdiri sejak tahun 2020 dengan anggota 10 ibu rumah tangga yang dibantu oleh Yayasan Domba dengan memberikan modal usaha kepada mereka. Ada beberapa produk yang dihasilkan oleh kelompok UMKM mangrove yaitu roti pacolo, saus teri, jahe instan, dan rono tapa. Kegiatan ini dilakukan dengan tujuan untuk meningkatkan kemampuan kelompok UMKM mangrove dalam memasarkan produknya secara online maupun melalui media sosial serta cara membuat kemasan yang baik dan menarik.   Berdasarkan hasil membangun desa mandiri yang telah dilakukan dapat diketahui bahwa permasalahan yang terjadi sebelum pelaksanaan seminar pemasaran di era digital adalah kelompok usaha yang belum mengenal dan cara bertransaksi melalui pemasaran digital, khususnya pada platform Facebook, kurangnya pengetahuan kelompok UMKM mangrove terhadap teknologi yang mengakibatkan sulitnya melakukan digitalisasi pemasaran produknya, sehingga hal ini mempengaruhi cara mereka memasarkan produknya. Oleh karena itu dirasa perlunya penambahan wawasan bagi kelompok UMKM mangrove di desa Enu terkait konsep digital marketing, pelatihan dan membantu pelaku UMKM memasarkan produknya melalui platform media facebook guna meningkatkan penjualan dan pendapatan dari UMKM tersebut bisnis.

Geofakta Razali; Masfiatun Nikmah; I Nyoman Tri Sutaguna; PA. Andiena Nindya Putri; Muhammad Yusuf

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hypothesis test, the test results show that (1) Viral marketing increases purchasing behaviour on the Instagram Adds platform. (2) The results of the testing of the second hypothesis show that social media marketing has an effect on consumers' decisions to make purchases through the Instagram Adds platform.

Joni Laksito; Agus Wibowo

JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 2023 Pusat Riset dan Inovasi Nasional

Penelitian ini bertujuan untuk mengembangkan alat pembelajaran yang dapat digunakan untuk merevolusi sistem pendidikan tradisional dalam bidang hukum menggunakan pembelajaran simulasi metaverse.  Pembelajaran berbasis simulasi melibatkan pembuatan skenario realistis dalam lingkungan yang aman dan terkendali untuk membantu mahasiswa dalam mengembangkan keterampilan dan pengetahuan yang dapat diterapkan pada situasi dunia nyata, terlebih lagi, lingkungan online yang terbentuk semenjak pandemi covid muncul membuat berbagai institusi pendidikan doipaksa untuk terus berevolusi dalam penggunaan platform digital yang semakin canggih. Penelitian ini menggunakan pendekatan sistematik dan holistik dan dievaluasi lebih lanjut untuk mengalisis dan memberikan saran perubahan pada kurikulum pendidikan tinggi dibidang ilmu hukum sehingga alat yang diusulkan dapat digunakan lebih luas lagi pada berbagai program studi. Hasil penelitian menunjukkan bahwa, terdapat peningkatan pembelajaran mahasiswa lintas kurikulum profesi khususnya bidang hukum terlebih lagi dimasa pandemi covid dengan memanfaatkan ruang virtual yang memiliki suasana dunia nyata, sehingga menjembatani bentuk pembelajaran antara program akademik dan pengembangan profesi berkelanjutan

Acep Supriatna; Aida Zahra; Amelia Putri Meilani; Khusaeni, Moch Fahri; Rahma Jamilah +2 more

Jurnal Mutiara Ilmu Akuntansi (JUMIA) 2023 Pusat Riset dan Inovasi Nasional

Pertumbuhan teknologi dan digitalisasi telah membawa dampak signifikan pada kegiatan ekonomi, terutama dengan meningkatnya popularitas ononlinm sebagai bentuk jual beli online. E-commerce memberikan kemudahan dan kenyamanan bagi konsumen, tetapi dapat menyebabkan sifat konsumtif yang berlebihan, khususnya pada siswa. Sifat konsumtif ini dapat memicu gaya hidup hedonisme dan buruknya manajemen keuangan pada siswa. Oleh karena itu, perlu ada upaya untuk mengajarkan siswa tentang pentingnya memprioritaskan kebutuhan dan pengelolaan keuangan yang baik. Penelitian ini menggunakan metode pendekatan kualitatif deskriptif untuk memahami pemahaman siswa tentang e-commerce dan literasi keuangan serta kaitannya dengan sikap konsumtif siswa dan minat wirausaha siswa dalam menggunakan e-commerce. Kuesioner disebarkan melalui Google Form kepada siswa SMA/SMK sederajat. Pertanyaan dalam kuesioner mencakup pengetahuan penggunaan e-commerce, tingkat literasi keuangan siswa, sikap konsumtif dan pengaturan keuangan, serta minat wirausaha dalam menggunakan e-commerce. Penelitian ini menunjukkan bahwa e-commerce banyak digunakan oleh siswa SMA/SMK sederajat dalam kegiatan konsumsi, terutama melalui platform Shopee. Namun, penggunaan e-commerce tidak berpengaruh pada sikap konsumtif siswa karena mereka lebih membeli barang sesuai kebutuhan. Akan tetapi, penggunaan e-commerce berpengaruh pada minat berwirausaha siswa karena mudah diakses dan efektif. Tingkat literasi keuangan siswa berada pada kategori sedang dan siswa memiliki pemahaman dalam mengelola dan mengatur keuangannya dengan baik, sehingga cenderung tidak bertindak konsumtif dalam aktivitas konsumsinya. Literasi keuangan siswa yang baik juga menumbuhkan minat wirausaha.

Roro Fatikhin; Nuari Anisa Sivi; Maulana Malik Hidayatullah

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2023 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The trust of the congregation in the mosque management is greatly influenced by the quality of a transparent and accountable management system. Manual recording systems that are still widely used are often less effective in providing accurate, fast, and easily accessible data, especially related to cash flow information and mosque activity programs. This condition can cause unclear information that has an impact on the low active participation of pilgrims. This research offers a solution in the form of building a website-based mosque administration system that is adaptive and easy to use. System development is carried out through the stages of needs analysis, feature design, application implementation, and functional testing. The system built provides several main services, including managing worship schedules, recording income and expenditure in a structured manner, and reporting mosque activities in detail and real-time. Through the web platform, financial information and activity programs can be accessed more openly, thereby increasing transparency and accountability in mosque management. The results of the development show that this system is able to simplify the administrative process, speed up the presentation of information, and support the supervision of funds by pilgrims and administrators. Thus, a website-based administration system can be an effective solution to increase the trust of worshippers and encourage more active participation in mosque activities.

Imam Mualim; Nuari Anisa Sivi; Najla Asyila; Oriza Panduwinata

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2023 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The development of information technology provides opportunities for educators to create more efficient and interactive learning evaluation media. This study aims to design and develop a computer-based test media using Wondershare Quiz Creator as a tool to support online learning. The research method used is Research and Development (R&D) with a waterfall model, which includes the stages of needs analysis, design, development, testing, and implementation. The results show that the developed test media is capable of providing various types of questions, such as multiple choice, short answer, true-false, and matching, and is equipped with features such as automatic feedback, time settings, and exportable test results. User testing indicates that the media is easy to use, responsive, and effective in supporting the learning evaluation process in online learning. In addition, educators can quickly create, manage, and distribute tests through digital platforms without requiring advanced technical skills. Thus, the use of Wondershare Quiz Creator has proven to be an alternative solution for providing practical and interactive computer-based test media that supports improving the quality of online learning. This research is expected to serve as a reference for educators in utilizing technology to enhance the effectiveness of learning evaluation

Nuari Anisa Sivi; Imam Mualim; Muhammad Taufik Kussofyan

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2023 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The rapid growth of e-commerce in Indonesia has generated a massive and continuous volume of product reviews. This user-generated content is vital for business intelligence, yet its sheer scale makes manual analysis inefficient, subjective, and practically impossible. Automated sentiment analysis is therefore crucial for businesses to efficiently understand customer feedback and market perception. This research addresses this gap by implementing the Naïve Bayes Classifier (NBC) algorithm to automatically classify the sentiment of Indonesian-language e-commerce product reviews. This study utilized a dataset of 2,000 reviews collected from a major e-commerce platform's "Electronics" category. The data underwent critical text preprocessing stages (case folding, tokenizing, stopword removal, and stemming using the Sastrawi library) to handle the complexities of informal Indonesian text. The dataset was split using an 80/20 ratio, resulting in 1,600 training reviews and 400 testing reviews. Model performance was then evaluated using a Confusion Matrix, focusing on the key metrics of Accuracy, Precision, and Recall. The test results showed excellent performance, achieving an Accuracy of 90.00%, Precision of 91.93%, and Recall of 95.00%. These results demonstrate that the Naïve Bayes algorithm, when supported by robust preprocessing, is a highly effective, reliable, and computationally efficient method for this task, providing a valuable tool for e-commerce stakeholders.

Wanmelia Gusdini; Shinta Mawadda; Dewianna Sari Harahap; Purnama Ramadani Silalahi

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Penelitian ini bertujuan untuk mengetahui bagaimana peningkatan pendapatan sentra industri keripik ubi melalui tiktok shop. Dalam penelitian ini metode yang digunakan adalah metode kualitatif deskriptif dengan menggunakan sumber data primer dan sekunder. Teknik pengumpulan data primer digunakan melalui wawancara. Dengan responden yang diwawancarai sebanyak 3 orang. Sementara data sekunder yang digunakan melalui artikel, e-book atau secara via online atau melalui website-website terpercaya tertentu. Berdasarkan hasil penelitian mengenai Peningkatan Pendapatan Sentra Industri Keripik Ubi Melalui Tiktokshop menyatakan bahwa Tiktok shop yang menjadi salah satu platform trending yang banyak diakses oleh para pengguna smartphone membuat sentra industri keripik ubi mengalami peningkatan pendapatan. Dengan menggunakan aplikasi Tiktok shop, membantu sentra industri keripik ubi dalam memperkenalkan dan mempromosikan produknya hingga ke luar kota. Pekerja sentra industri keripik ubi harus mampu memanajemen waktunya untuk melakukan live dalam aplikasi tik tok shop yang nantinya akan membuatnya menjadi FYP (For You Page). Pendapatan sentra industri keripik ubi mengalami peningkatan yang signifikan hingga mencapai target pasar yang diinginkan.    

Laila Fitria; Zuhrinal M. Nawawi

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Indonesia is one of the countries whose residents have started using the internet in conducting buying and selling business transactions, with the increasing number of internet users and online business transactions, a marketplace, Shopee, was born. Shopee is an online marketplace platform that is used to practice buying and selling goods actively and easily. The products offered by this application are very diverse, ranging from garments, cellphones, beauty products, electronics, sports instruments, medicines, home furnishings, office stationery to food and beverages. Shopee services are implemented in interactions between producers and consumers quickly, easily and precisely. The advantages of Shopee are not only online business transactions, but Shopee is also a source of employment which is quite large and easy to work on. The sales strategy carried out by Shopee is very good so that this makes sellers and buyers more comfortable in shopping. The Shopee application is very suitable to be used as a sales medium because the promotional features provided by Shopee are able to increase the seller's sales profit. From the explanation above, the Hyunbina Collection business has a marketing method to sell products to consumers, it is necessary to use the Shopee Marketplace Sales to increase sales of women's bags. Based on the background of these problems, the authors are interested in compiling a Final Project report with the title "The Effect of Utilizing the Shopee Application in Increasing Sales of Hyunbina Collection".

Edy Yulianto Putra; Tasya Gebee Hasvia; Natasya Sapitri; Nisa Ardhany Damanik; Yeffy Yeffy

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.