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This research aims to investigate the integration of ethical business practices and AI-driven marketing strategies for product branding within Micro, Small, and Medium Enterprises (MSMEs). The study adopts a qualitative approach, utilizing semi-structured interviews and content analysis. A purposive sampling technique will be employed to select participants from diverse MSMEs. Data will be analyzed thematically to identify patterns and insights regarding the implementation and impact of ethical practices and AI-driven marketing on branding strategies. The findings are expected to provide nuanced understandings of the challenges, opportunities, and outcomes associated with integrating ethical principles and AI technologies in MSMEs' branding endeavors, offering valuable insights for both practitioners and scholars in the field of marketing and business ethics.

The government has high hopes for the benefits of Bank Syariah Indonesia because it is a momentum that will affect public awareness of the Islamic financial industry, especially Islamic banking. However, behind the opportunities of an industry there are challenges that must be resolved, as for these challenges are related to increasing financial literacy, how to adapt a new work culture which of course among the three previous Islamic banks has different characteristics, bank management that ensures that integration goes well without sacrificing previous quality resources, and how to create financial services that can compete and be able to accommodate and facilitate financing related to the main program of Islamic banks. The main potential for product development of Bank Syariah Indonesia can make the Islamic finance industry compete both regionally and internationally so that it can help the development of the national economy.

The purpose of this study was to describe and analyze the family of hope program along with the obstacles in the family of hope program in Sidoarjo Regency. This research is based on the problem of assistants who carry out socialization only once every three months and there are There are still many PKH recipients who do not understand their rights and obligations. The method used is qualitative research. The data collection technique is by means of in-depth interviews, observations and relevant literature studies with one key informant, namely the Village PKH assistant and four supporting informants including the District PKH coordinator, village secretary, and PKH assistance recipient communities. The analysis technique in this The study uses a qualitative type that refers to the theory of Miles and Huberman. The results showed that the analysis of the family of hope program in Sidoarjo, namely, first, the achievement of goals. The achievement measure is said to have not been achieved because the targets for accepting PKH members are still not on target and the process of managing the aid index for PKH recipients is still not right. The second is integration, the size of integration is said to be not right because there has been no delivery of skills for PKH members in socializing with PKH facilitators. Third, adaptation, PKH facilitators are sufficient good and can adapt to PKH members and their environment.

Supply Chain Management has realized one of the main components into a competitive strategy to develop the productivity and profitability capabilities of a company. Supply Chain is a very important field for companies because besides aiming to meet consumer needs. The research method used in analyzing is a qualitative approach method. Activities involved in the Supply Chain of PT. Unilever Indonesia is a supplier, packaging, manufacturing, warehouse, distribution, retailer. PT. Unilever Indonesia decided to implement an enterprise resource planning (ERP) system and implement a fully operational SAP system to facilitate the company in the process of business integration to support the company's growth targets in the following years.

The discovery of various efficient technologies has become a benchmark in development in all sectors. Artificial Intelligence (AI) and the Internet of Things (IoT) are growing rapidly. This study aims to determine the analysis of the technological adaptability of countries in the world and its comparison to readiness in Indonesia. This is because the ability to adapt technology has a close relationship to the economy in a country, both in terms of economic contribution and the labor market sector. This research uses data with parameters such as Gross Market Value (GMV), Global Connectivity Index (GCI), and GDP. As well as data on industry development in Indonesia. This research was conducted with a descriptive analysis method that uses content analysis steps to interpret the results of existing statistical exposure. The results of the research analysis show that a very significant government policy today is an investment in technology and communication infrastructure. Then to boost the economy, financing is the most needed factor today. Readiness to meet the demographic bonus can be done by developing the digital skills of the workforce in all sectors. Therefore, infrastructure, financing, and scientific integration of technology are the most crucial policies today.

Globalization is a process of international integration that occurs due to the exchange of worldviews, products, thoughts, and other aspects of culture. Globalization has become a significant phenomenon in contemporary society and has had a great impact on the economy. One of the main impacts of globalization on the economy of contemporary societies and the acceleration of international trade. In addition, globalization has encouraged a freer flow of investment between countries. But the effects of globalization on the economy also pose challenges that need to be addressed. Increased global competition could threaten the survival of weaker sectors of the local economy. Local companies have to compete with multinationals that have greater resources, more advanced technology, and lower production costs. This can lead to a decline in local employment and difficulty for traditional sectors to survive. In addition, the effects of globalization also create greater economic inequality. Not all segments of contemporary society can access the same opportunities and benefits from globalization. Income inequality, social inequality, and economic inequality may increase, especially between groups connected to the global economy and groups. The impact of globalization on culture has also raised concerns about the loss of local cultural identity. Amid the influence of dominant global cultures, there is a risk that local traditions, languages and values become marginalized or forgotten.

This research aims to explore the dynamics involved in integrating sustainable digital marketing practices into Micro, Small, and Medium Enterprises (MSMEs). Employing a qualitative approach, the study adopts a mixed-method model combining interviews and case studies. The sampling technique involves purposive sampling to select participants representing diverse MSMEs. Data analysis utilizes thematic analysis to identify patterns and themes. The findings reveal a multifaceted understanding of sustainable digital marketing integration, highlighting challenges, opportunities, and best practices within MSMEs. Insights garnered from this research contribute to a deeper comprehension of sustainable digital marketing strategies tailored for MSMEs, thereby fostering their resilience and competitiveness in contemporary markets.  

The impact of carbon emissions as a major cause of climate change has raised concerns and become a challenge for the international community. To reduce emissions, it is necessary to study the carbon footprint of activities in Al-Amin. The planning of Al Amin Living lab and Industrial Park along with the administration in which various activities produce carbon emissions these activities need to be calculated to find out how much the activity contributes to the emissions produced so that negative impacts on the environment can be minimized. Opportunities for PSE-GR Development Areas with the concept of Eco-Tech-Edu Tourism which has an understanding of Circular Economy Education (CED) is still very minimal in North Sumatra, PSE-GR can be a pioneer in spreading this understanding of CED where the integration of economic and educational activities occurs which at the same time helps maintain the preservation of nature. Encouraged by the development of the Independent Learning Curriculum (ILC), it is hoped that PSE-GR can become a place for research, service, and practicum of the UNPAB academic community that increases awareness of the need for nature conservation. Because Green Technology from across fields of science is still very minimally discussed and is still often partially researched, UNPAB can be an example of the integration of fields of science that become practical, dynamic, educational, and economic value innovations. The existence of 20 ha of land owned by the Prof. DR H Kadirun Yahya Foundation, it is hoped that UNPAB can develop a Living lab ecosystem at least on 10 ha of land. PSE-GR is not expected to be as exclusive as tourist areas in general, with the concept of CED, PSE-GR will not only help become an income generator & source of educational land for the academic community but also help the welfare of the village and the surrounding community. Carbon footprint studies are carried out in 3 scopes according to The Greenhouse Gas Protocol (GHG Protocol), namely emissions from sources owned or directly controlled by the faculty, indirect emissions from electricity consumption, and other indirect emissions (WRI and WBSCD, 2004). Carbon footprint emissions from all three scopes are calculated based on methods from the International Panel on Climate Change (IPCC) for the national greenhouse gas (GHG) inventory.

Rivers are places, containers, and networks of water irrigation from springs to estuaries. The existence of rivers with their nature that flows from upstream to downstream has the potential for opportunity value and externality effects between upstream and downstream or along river flows (Pangesti, 2000). Eco-Tech-Edu Tourism Combination and integration of learning across applicable programs, the flow of the Babarsari river looks clear and flows well, so this is used in the construction of living labs and industrial parks. In its use as ecotourism, it is necessary to analyze the burden of pollutants. In determining the burden of pollutants, it is necessary to carry out water analysis and water status analysis based on the Decree of the Minister of Environment no. 115 of 2003 concerning guidelines for water quality status.

Indonesian language learning is a national language learning that is closely related to national values. Until now, learning Indonesian is used as a main subject in an educational institution. The role of Indonesian in learning at the junior high school level is expected to be able to realize the profile of Pancasila students who are instilled through national values in learning Indonesian. Therefore, the research conducted included an educational institution, namely a junior high school with an area coverage in Surakarta. This article aims to focus on the integration of national values in Indonesian language learning to realize the Pancasila Student Profile at the junior high school level in the Surakarta region. This article uses a qualitative method using field note data that has been made. The data source for this article is field note data from the results of the implementation of junior high school students in the city of Surakarta.

It is estimated that 60% of deaths in pregnancy occur after delivery and 50% of deaths postpartum within the first 24 hours. After the baby is born, the uterus which during labor contracts and retracts will become hard so that it can close the large blood vessels that lead to the former implantation of the placenta. If the involution process does not go well, a condition called uterine sub involution will arise. If the sub involution of the uterus is not handled properly, it will result in bleeding, for that the mother needs certain exercises that can accelerate the process of involution. According to several studies, to speed up the process of uterine involution, one of the recommended exercises is postpartum gymnastics, an integration model of relaxation techniques and exercises for the 'Otaria' abdominis muscles. The purpose of this study was to determine whether postpartum exercise model integration of relaxation techniques and 'Otaria' abdominis muscle exercises had an effect on the speed of uterine involution in post partum mothers at PKM Sayung 2, Demak Regency. This study uses a quantitative approach, the method used in this study is a quasi-experimental or quasi-experimental. The design used in this study was Post-test Only Control Group Design. Data analysis used univariate analysis and bivariate analysis. The results showed that respondents who did puerperal exercise 'otaria' experienced uterine involution faster than respondents who did postpartum exercise with a value of (p-value <0.05) at TFU and (p-value <0.05) at lochia.   Keywords: Otaria Postpartum Gymnastics, Uterine Involution Speed

This study investigates the utilization of Artificial Intelligence (AI) to promote ethical business practices within the evolving landscape of digital marketing in Indonesia. The research aims to elucidate the current state of AI integration, its impact on ethical considerations, and the challenges and opportunities it presents. The study adopts a qualitative approach, employing semi-structured interviews and focus group discussions with key stakeholders involved in digital marketing and AI development. Sampling techniques include purposive sampling to ensure representation across industries and snowball sampling to access knowledgeable participants. Data analysis follows thematic analysis principles, identifying recurring patterns, themes, and divergences related to ethical concerns and AI implementation. Preliminary findings indicate a nuanced relationship between AI adoption and ethical dilemmas, with emerging strategies to balance innovation with ethical principles. This study contributes to understanding the ethical implications of AI in digital marketing and offers insights for businesses, policymakers, and scholars aiming to navigate this complex terrain responsibly.

This research aims to explore strategies for maximizing human capital in the context of advancing artificial intelligence (AI) technologies within the workforce. The study employs a phenomenological approach to understand individuals' experiences and perceptions regarding AI integration in the workplace. Through purposive sampling, data were gathered from a diverse pool of professionals across industries. Semi-structured interviews were conducted to delve into participants' perspectives on the impact of AI on job roles, skill requirements, and organizational dynamics. Thematic analysis was employed to identify recurring patterns and emergent themes within the qualitative data. Preliminary findings suggest a nuanced interplay between AI technologies and human capabilities, highlighting the need for upskilling, retraining, and fostering adaptability among employees. The study contributes to the discourse on optimizing human resources amidst rapid technological advancements, offering insights for organizational strategies to harness the synergy between human expertise and AI innovations in the future workforce.      

In the rapidly evolving landscape of artificial intelligence (AI), optimizing human resources (HR) practices is imperative to foster organizational excellence. This qualitative research aims to explore the intersection of AI and HR practices to enhance organizational performance. The research adopts a qualitative approach utilizing in-depth interviews with HR professionals, AI specialists, and organizational leaders. Sampling techniques include purposive and snowball sampling to ensure diverse perspectives are captured. Data analysis involves thematic analysis, allowing for the identification of patterns and themes within the qualitative data. Preliminary findings indicate that organizations are increasingly leveraging AI to streamline HR processes, enhance talent acquisition, and improve employee engagement. Furthermore, the research reveals the significance of ethical considerations and human oversight in AI-driven HR practices. This study contributes to the growing discourse on AI integration in HR and provides insights for organizations aiming to navigate the AI-driven landscape while fostering excellence in HR practices.  

Emerging technologies play a crucial role in transforming education by fostering inclusivity and equity. This study explores how artificial intelligence, virtual reality, and adaptive learning platforms contribute to overcoming traditional barriers to education. The research adopts a qualitative approach, analyzing case studies and recent advancements in educational technology. Findings reveal that these technologies enhance accessibility for students with disabilities, provide personalized learning experiences, and bridge educational gaps in underprivileged regions. The study highlights the importance of policy support and infrastructure development to maximize the benefits of technological integration in education. The implications suggest that adopting emerging technologies can create a more inclusive and equitable learning environment, ensuring education for all.

The integration of Artificial Intelligence (AI) in education presents both challenges and opportunities for 21st-century learning. This study explores the transformative potential of AI in enhancing personalized learning, adaptive assessments, and intelligent tutoring systems. The research aims to identify the key barriers to AI adoption in educational settings, including ethical concerns, data privacy, and technological infrastructure. Utilizing a qualitative approach, data were collected through literature reviews and expert interviews. The findings indicate that while AI can significantly improve learning outcomes and administrative efficiency, its implementation requires strategic planning, teacher training, and regulatory frameworks. This study highlights the importance of balancing AI-driven innovation with ethical considerations to maximize its benefits in education.

Smart wearable technologies are becoming essential tools for real-time health monitoring, offering a new dimension of personalized medicine. Wearable devices equipped with biosensors, artificial intelligence, and Internet of Things (IoT) connectivity can continuously track vital signs such as heart rate, blood pressure, oxygen levels, and even detect early symptoms of diseases. This paper explores the latest advancements in wearable health technology, including flexible electronics, energy-efficient data processing, and integration with telemedicine platforms. Additionally, ethical concerns such as data privacy, cybersecurity risks, and user adoption challenges are discussed. The study provides insights into how smart wearables can be effectively utilized for preventive healthcare, chronic disease management, and real-time health diagnostics.

This research aims to analyze the influence of exchange rate, exports, and  imports on Indonesia's foreign exchange reserves in the period of 1992-2021. The dependent variable is foreign exchange reserves, whereas the independent variables consist of exchange rate, exports, and imports. The research uses secondary data in time series obtained from Indonesia’s World Bank Data. Data are analyzed with VAR (Vector Auto Regression), those analyzed use E-Views 10 apss by including analysis method, which includes stationary tests, stability tests, optimum lag tests, cointegration tests, VAR estimation tests, Engle Granger causality tests, Impulse Response Function (IRF) tests, and Variance Decomposition (VD) tests. The results of the study show that exchange rate variables have a large influence on foreign exchange reserves, while export and import variables have a small effect on foreign exchange reserves.

The United States is home to Tesla Inc., a manufacturer of auto parts. For efficient operation, Tesla Inc. must implement a supply chain management plan. In this section, we will assess the use of enterprise resource planning (ERP) in supply chain management at Tesla Inc. Tesla Inc. supply chain management based on a vertical supply chain integration strategy. Likewise, Tesla Inc. uses a self-designed enterprise resource planning (ERP) system called WARP to interconnect enterprise processes

Mental disorders are one of the public health problems in Indonesia. In general, mental disorders are caused by psychological pressure both from outside the individual and from within the individual. Some of the things that cause this is the ignorance of the family and society about this mental disorder (Hawari, 2007). According to WHO or the World Health Organization (2002) states that the prevalence of mental health problems is currently quite high, 25% of the world's population has suffered from mental health problems, 1% of which are severe mental disorders. The potential for a person to be susceptible to mental disorders is indeed high, every time 450 million people around the world are affected by mental, nervous, and behavioral problems. One form of mental disorder that is found throughout the world is a severe mental disorder, namely Schizophrenia (Hawari, 2007). Schizophrenia comes from two words, namely schizo which means cracked or broken and phrenia which means soul. Thus, people who suffer from schizophrenic mental disorders are people who experience mental fractures or personality cracks. Schizophrenia can arise because of the integration between biological, psychosocial and environmental factors (Sinaga, 2007). In schizophrenic patients there is personal disintegration and personal division. Emotional and intellectual behavior becomes ambiguous (compound), and has serious disorders and has regression or total dementia. Schizophrenic patients escape from the reality of life and remain silent in their fantasy world (Kartono, 2010).